Summary

China is a developed country, and despite its relatively recent adoption in the country, the guitar has become an important part of China's music industry and cultural landscape. The guitar was first introduced to China in the early 20th century, when Western music began to gain popularity in the country. In China, whether commercial, charitable, private, or sponsored, musical events and entertainment activities in the country have increased over the last few decades. As a result, this has inspired and motivated certain groups of people to pursue music as a career and to learn to play different kinds of guitars; as a result, the China guitar market is significantly growing the popularity of music-related leisure activities. With growing interest in music around the world, guitar demand has become more prevalent than instruments like the piano.

According to the research report "The China Guitar Market Overview, 2028," published by Bonafide Research, The China Guitar market was valued at above USD 411 Million in 2022. As China has become more open to the world in recent decades, Western music has become increasingly popular. The guitar is a key instrument in many forms of Western music, such as rock, pop, and folk, and as a result, it has gained a following among Chinese musicians and music fans. Also, because China's middle class has been rapidly expanding in recent years, with increased wealth and disposable income, more people are able to afford guitars and other musical instruments. As China continues to modernize and grow, its music industry is also expanding, and the guitar is playing an increasingly important role in this growth. With a growing middle class, increased access to music education and technology, and a rising interest in Western music, the guitar market in China is likely to continue to grow more in the coming years. Acoustic guitars are more popular in the China market compared to electric guitars. This is because the acoustic guitar has a rich history in Chinese folk music, and it is commonly used in traditional Chinese music. Many Chinese consumers appreciate the warm, natural sound of acoustic guitars and find them more suitable for playing Chinese folk music. However, there is still a growing market for electric guitars, particularly among younger musicians who are drawn to the instrument's versatility and ability to create a wider range of sounds. Electric guitars are also commonly used in rock and pop music, which is growing in popularity among Chinese youth. Overall, both acoustic and electric guitars have their own unique appeal in the Chinese market.

The Chinese government has implemented several regulations and policies related to the guitar industry, particularly in regards to manufacturing and sales. The Chinese government has implemented several regulations and policies related to the guitar industry, particularly in regards to manufacturing and sales. Tariffs and import regulations on guitars and other musical instruments have been implemented in order to protect domestic manufacturers and promote domestic industry growth. The Chinese government has implemented intellectual property protection measures to prevent the production and sale of counterfeit guitars and other musical instruments. The Chinese government has taken steps to support the growth and development of the guitar industry in China.

Based on the report, the market is segmented into two types, acoustic guitar and electric guitar. The acoustic guitar is the only guitar that relies solely on the natural vibration of its wooden body to produce sound. The strings of an acoustic guitar are made of steel or nylon and are strung over the sound hole, which acts as a resonator, amplifying the sound. Acoustic guitars are often used in genres like folk, country, and singer-songwriter music. Electric guitars have a solid body and thinner strings, which are often made of steel, and require an external amplifier or speaker to be heard at higher volumes. Electric guitars are commonly used in rock, blues, and jazz music.

There are some difficulties in the guitar market in China. Chinese consumers are often price-sensitive when it comes to purchasing guitars, and many are willing to sacrifice quality for a lower price. This can make it difficult for manufacturers to compete on price while maintaining high standards of quality. The guitar market in China is highly competitive, with both domestic and international brands vying for market share. This can make it difficult for new entrants to establish a foothold in the market. Moreover, there are certain opportunities related to the guitar. Many Chinese consumers are interested in customized guitars that reflect their individual styles and preferences. This has led to a growing market for guitar customization services, where consumers can choose the wood, hardware, and other features of their guitar to create a unique instrument that suits their needs. As music education becomes more popular in China, the guitar is becoming an increasingly important instrument in schools and conservatories. Many Chinese students are learning to play the guitar, which is driving demand for beginner-level instruments. The distribution channel is based on both online and offline methods. In China, guitars are sold through retail stores; some popular retail stores are Guitar Cube, Tanglewood Music, and Fender Flagship Stores. Through online retailers, e-commerce platforms such as Tmall, JD.com, and Amazon.cn are popular channels for guitar sales in China.

Considered in this report

• Geography: China
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• China Guitar market with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type:

• Acoustic Guitar
• Electric Guitar

By Distribution Chanel:

• Offline
• Online
The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the guitar industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

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Table of Contents

Table of Contents
1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. Geography
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. China Macro Economic Indicators
5. Market Dynamics
5.1. Key Findings
5.2. Key Developments - 2021
5.3. Market Drivers & Opportunities
5.4. Market Restraints & Challenges
5.5. Market Trends
5.6. Covid-19 Effect
5.7. Supply chain Analysis
5.8. Policy & Regulatory Framework
5.9. Industry Experts Views
6. China Guitar Market Overview
6.1. Market Size By Value
6.2. Market Size and Forecast By Product Type
6.3. Market Size and Forecast By Distribution Channel
7. China Guitar Market Segmentations
7.1. China Guitar Market, By Product Type
7.1.1. China Guitar Market Size, By Acoustic, 2017-2028
7.1.2. China Guitar Market Size, By Electric, 2017-2028
7.2. China Guitar Market, By Distribution Channel
7.2.1. China Guitar Market Size, By Offline, 2017-2028
7.2.2. China Guitar Market Size, By Online, 2017-2028
8. China Guitar Market Opportunity Assessment
8.1. By Product Type, 2023 to 2028
8.2. By Distribution Channel, 2023 to 2028
9. Competitive Landscape
9.1. Porter's Five Forces
9.2. Company Profile
9.2.1. Company 1
9.2.2. Company 2
9.2.3. Company 3
9.2.4. Company 4
9.2.5. Company 5
9.2.6. Company 6
9.2.7. Company 7
9.2.8. Company 8
10. Strategic Recommendations
11. Disclaimer

List of Figures
Figure 1: China Guitar Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 2: Market Attractiveness Index, By Product Type
Figure 3: Market Attractiveness Index, By Distribution Channel
Figure 4: Porter's Five Forces of China Guitar Market

List of Table
Table 1 : Influencing Factors for Global Guitar Market, 2022
Table 2: China Guitar Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 3: China Guitar Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 4: China Guitar Market Size of Acoustic (2017 to 2028) in USD Billion
Table 5: China Guitar Market Size of Electric (2017 to 2028) in USD Billion
Table 6: China Guitar Market Size of Offline (2017 to 2028) in USD Billion
Table 7: China Guitar Market Size of Online (2017 to 2028) in USD Billion