Summary
KEY FINDINGS
The United States CBD skincare market size is projected to grow with a CAGR of 21.76% during the forecast years, 2025 to 2032. The market is valued at $996.52 million as of 2025 and is set to reach $3,953.12 million by 2032.
The United States CBD skincare market expansion is primarily driven by the 2018 Farm Bill, which legalized hemp-derived CBD products containing less than 0.3% THC at the federal level. This regulatory clarity has enabled major beauty retailers like Sephora, Ulta Beauty, and CVS to stock CBD skincare products, significantly expanding consumer access.
MARKET INSIGHTS
Additionally, growing consumer awareness of CBD’s anti-inflammatory and antioxidant properties, supported by scientific research from institutions like the National Center for Biotechnology Information, has increased acceptance of cannabidiol as a legitimate skincare ingredient. The convergence of clean beauty trends and wellness culture has positioned CBD skincare as a premium solution for health-conscious consumers seeking natural alternatives to traditional chemical-based formulations.
The United States represents the world’s largest CBD skincare market, accounting for approximately 37% of global demand as of 2024. American consumers demonstrate strong acceptance of CBD wellness products, with California, New York, and Colorado leading state-level adoption rates. The market benefits from an established e-commerce infrastructure, with Amazon allowing CBD topical products since 2019, while specialty retailers like Whole Foods and Target have expanded their CBD beauty selections throughout 2024.
Consumer demographics reveal that millennials and Gen Z drive primary demand, with women aged 25-45 representing the core customer base for premium CBD skincare products. Urban markets, including Los Angeles, New York City, Chicago, and Seattle, show the highest penetration rates, reflecting educated consumer bases with higher disposable incomes and openness to innovative beauty solutions. Plus, research from the Hemp Industry Daily indicates that 38% of American consumers have tried or would consider trying CBD skincare products.
The regulatory environment continues evolving as the FDA maintains its position that CBD cannot be marketed as a dietary supplement, yet topical applications face fewer restrictions. State-level regulations vary significantly, with some states like Idaho and Nebraska maintaining stricter CBD policies, while California, Colorado, and Oregon embrace comprehensive cannabis-friendly frameworks. This regulatory patchwork creates opportunities for brands that can navigate compliance effectively while building consumer trust through transparency and third-party testing protocols.
SEGMENTATION ANALYSIS
The United States CBD skincare market is segmented into source, user demographic, product type, price range, packaging, and distribution channel. The product type segment is further categorized into CBD oil, cream, moisturizer and lotions, balm, mask & serum, face & body cleanser, soap, and other product types.
CBD oil and cream products represent the foundational segment of the United States market, appealing to consumers seeking versatile, multi-purpose skincare solutions. These products typically feature higher CBD concentrations ranging from 50mg to 500mg per container, targeting specific skin concerns like inflammation, redness, and chronic dryness.
Major brands like Charlotte’s Web and Lazarus Naturals have established strong market positions by offering full-spectrum CBD creams that leverage the entourage effect for enhanced therapeutic benefits. The segment benefits from consumer familiarity with traditional oil and cream formats, making CBD adoption easier for first-time users who can integrate these products into existing skincare routines without significant behavior changes.
Moisturizer and lotion products constitute the fastest-growing segment within the United States CBD skincare market, driven by daily-use applications and mainstream retail acceptance. These formulations typically contain 25mg to 200mg of CBD per bottle, designed for regular application on the face and body areas.
Brands like Lord Jones and Kiehl’s have successfully positioned CBD moisturizers as luxury skincare solutions, commanding premium prices between $40-80 per product. The segment attracts consumers seeking anti-aging benefits and hydration enhancement, particularly in dry climate regions like Arizona, Nevada, and Colorado, where environmental factors increase demand for intensive moisturizing solutions.
COMPETITIVE INSIGHTS
Some of the top players operating in the United States CBD skincare market include Charlotte’s Web, Endoca BV, Extract Labs, Orange County CBD, etc.
Charlotte’s Web Holdings represents one of the most established and vertically integrated CBD companies in the United States skincare market. The company operates as a hemp-derived CBD wellness product manufacturer headquartered in Boulder, Colorado. Its operations span cultivation, extraction, manufacturing, and direct-to-consumer sales. Charlotte’s Web specializes in full-spectrum CBD skincare products, including facial serums, body lotions, balms, and targeted treatment creams that leverage proprietary hemp genetics developed over more than a decade.
The company’s business model features vertical integration from seed-to-shelf, controlling quality through in-house cultivation facilities in Colorado and Kentucky, CO2 extraction processes, and FDA-registered manufacturing facilities. Charlotte’s Web products are distributed through major retailers, including CVS, Kroger, and Whole Foods, while maintaining robust e-commerce operations that account for approximately 60% of total sales. These factors position the company as a market leader with strong brand recognition and regulatory compliance expertise.
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Table of Contents
TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & FORECAST
2.2. MARKET OVERVIEW
2.3. SCOPE OF STUDY
2.4. CRISIS SCENARIO ANALYSIS
2.5. MAJOR MARKET FINDINGS
2.5.1. THE UNITED STATES IS THE LARGEST CBD SKINCARE MARKET GLOBALLY WITH HIGH COMPETITIVE INTENSITY
2.5.2. CBD BEAUTY PRODUCTS ARE WIDELY AVAILABLE ACROSS MASS RETAILERS, SPECIALTY STORES, AND ONLINE PLATFORMS
2.5.3. CONSUMER ADOPTION IS DRIVEN BY PERCEIVED BENEFITS IN ANTI-INFLAMMATORY AND ANTI-AGING SKINCARE
2.5.4. INCONSISTENT STATE-LEVEL REGULATIONS CREATE A CHALLENGING OPERATING ENVIRONMENT FOR BRANDS
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. HIGH CONSUMER AWARENESS AND ACCEPTANCE OF CBD PRODUCTS SUPPORT STRONG DEMAND
3.1.2. EXPANSION OF DISTRIBUTION THROUGH AMAZON, ULTA BEAUTY, AND SEPHORA BOOSTS SALES GROWTH
3.1.3. RISING POPULARITY OF CLEAN BEAUTY AND NATURAL INGREDIENTS ENHANCES MARKET RELEVANCE
3.1.4. ONGOING PRODUCT INNOVATION IN MASKS, SERUMS, AND ANTI-AGING SOLUTIONS ACCELERATES ADOPTION
3.2. KEY RESTRAINTS
3.2.1. LACK OF FDA APPROVAL FOR CBD SKINCARE PRODUCTS CREATES TRUST AND COMPLIANCE BARRIERS
3.2.2. PRICE SENSITIVITY AMONG MIDDLE-INCOME CONSUMERS LIMITS PREMIUM CBD BEAUTY PENETRATION
3.2.3. OVERSATURATION OF BRANDS AND PRODUCTS LEADS TO HIGH COMPETITION AND PRICE PRESSURE
3.2.4. CONSUMER MISCONCEPTIONS ABOUT CBD BEING PSYCHOACTIVE STILL AFFECT ADOPTION RATES
4. KEY ANALYTICS
4.1. KEY MARKET TRENDS
4.1.1. CBD-INFUSED ANTI-AGING AND HYDRATION SERUMS ARE SEEING SURGING DEMAND ACROSS URBAN MARKETS
4.1.2. MERGERS AND ACQUISITIONS BETWEEN BEAUTY GIANTS AND CBD STARTUPS ARE ACCELERATING
4.1.3. GROWING INFLUENCER MARKETING CAMPAIGNS ARE EXPANDING PRODUCT AWARENESS NATIONWIDE
4.1.4. SUSTAINABILITY AND CRUELTY-FREE POSITIONING ARE BECOMING CORE TO CBD BEAUTY BRANDING
4.2. PORTER’S FIVE FORCES ANALYSIS
4.2.1. BUYERS POWER
4.2.2. SUPPLIERS POWER
4.2.3. SUBSTITUTION
4.2.4. NEW ENTRANTS
4.2.5. INDUSTRY RIVALRY
4.3. GROWTH PROSPECT MAPPING
4.3.1. GROWTH PROSPECT MAPPING FOR UNITED STATES
4.4. MARKET MATURITY ANALYSIS
4.5. MARKET CONCENTRATION ANALYSIS
4.6. VALUE CHAIN ANALYSIS
4.6.1. HEMP CULTIVATION
4.6.2. CBD EXTRACTION
4.6.3. PRODUCT FORMULATION
4.6.4. MANUFACTURING PROCESSING
4.6.5. DISTRIBUTION CHANNELS
4.6.6. RETAIL SALES
4.6.7. CONSUMER EXPERIENCE
4.7. KEY BUYING CRITERIA
4.7.1. NATURAL INGREDIENTS
4.7.2. PRODUCT QUALITY
4.7.3. PRICE AFFORDABILITY
4.7.4. BRAND TRANSPARENCY
4.8. REGULATORY FRAMEWORK
5. CBD SKINCARE MARKET BY SOURCE
5.1. NATURAL
5.2. ORGANIC
5.3. SYNTHETIC
6. CBD SKINCARE MARKET BY USER DEMOGRAPHIC
6.1. MALE
6.2. FEMALE
7. CBD SKINCARE MARKET BY PRODUCT TYPE
7.1. CBD OIL, CREAM
7.2. MOISTURIZER AND LOTIONS
7.3. BALM
7.4. MASK & SERUM
7.5. FACE & BODY CLEANSER
7.6. SOAP
7.7. OTHER PRODUCT TYPES
8. CBD SKINCARE MARKET BY PRICE RANGE
8.1. ECONOMIC
8.2. PREMIUM
9. CBD SKINCARE MARKET BY PACKAGING
9.1. PUMP AND DISPENSERS
9.2. TUBE
9.3. JAR/BOTTLE
9.4. STICK
9.5. OTHER PACKAGING
10. CBD SKINCARE MARKET BY DISTRIBUTION CHANNEL
10.1. SUPERMARKET/HYPERMARKET
10.2. SPECIALTY STORE
10.3. PHARMACEUTICAL STORE
10.4. DEPARTMENTAL STORE
10.5. ONLINE RETAIL
10.6. OTHER DISTRIBUTION CHANNELS
11. COMPETITIVE LANDSCAPE
11.1. KEY STRATEGIC DEVELOPMENTS
11.1.1. MERGERS & ACQUISITIONS
11.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
11.1.3. PARTNERSHIPS & AGREEMENTS
11.1.4. BUSINESS EXPANSIONS & DIVESTITURES
11.2. COMPANY PROFILES
11.2.1. ENDOCA BV
11.2.1.1. COMPANY OVERVIEW
11.2.1.2. PRODUCTS
11.2.1.3. STRENGTHS & CHALLENGES
11.2.2. CHARLOTTE’S WEB
11.2.2.1. COMPANY OVERVIEW
11.2.2.2. PRODUCTS
11.2.2.3. STRENGTHS & CHALLENGES
11.2.3. ORANGE COUNTY CBD
11.2.3.1. COMPANY OVERVIEW
11.2.3.2. PRODUCTS
11.2.3.3. STRENGTHS & CHALLENGES
11.2.4. EXTRACT LABS
11.2.4.1. COMPANY OVERVIEW
11.2.4.2. PRODUCTS
11.2.4.3. STRENGTHS & CHALLENGES
11.2.5. NULEAF NATURALS
11.2.5.1. COMPANY OVERVIEW
11.2.5.2. PRODUCTS
11.2.5.3. STRENGTHS & CHALLENGES
11.2.6. R&R CBD (R&R MEDICINALS)
11.2.6.1. COMPANY OVERVIEW
11.2.6.2. PRODUCTS
11.2.6.3. STRENGTHS & CHALLENGES
LIST OF TABLES
TABLE 1: MARKET SNAPSHOT – CBD SKINCARE
TABLE 2: MARKET BY SOURCE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 3: MARKET BY SOURCE, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 4: MARKET BY USER DEMOGRAPHIC, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 5: MARKET BY USER DEMOGRAPHIC, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 6: MARKET BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 7: MARKET BY PRODUCT TYPE, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 8: MARKET BY PRICE RANGE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 9: MARKET BY PRICE RANGE, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 10: MARKET BY PACKAGING, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 11: MARKET BY PACKAGING, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 12: MARKET BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 13: MARKET BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 14: LIST OF MERGERS & ACQUISITIONS
TABLE 15: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 16: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 17: LIST OF BUSINESS EXPANSIONS & DIVESTITURES
LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER’S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR UNITED STATES
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: VALUE CHAIN ANALYSIS
FIGURE 7: KEY BUYING CRITERIA
FIGURE 8: SEGMENT GROWTH POTENTIAL, BY SOURCE, IN 2024
FIGURE 9: NATURAL, 2025-2032 (IN $ MILLION)
FIGURE 10: ORGANIC, 2025-2032 (IN $ MILLION)
FIGURE 11: SYNTHETIC, 2025-2032 (IN $ MILLION)
FIGURE 12: MARKET GROWTH POTENTIAL, BY USER DEMOGRAPHIC, IN 2024
FIGURE 13: MALE, 2025-2032 (IN $ MILLION)
FIGURE 14: FEMALE, 2025-2032 (IN $ MILLION)
FIGURE 15: SEGMENT GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2024
FIGURE 16: CBD OIL, CREAM, 2025-2032 (IN $ MILLION)
FIGURE 17: MOISTURIZER AND LOTIONS, 2025-2032 (IN $ MILLION)
FIGURE 18: BALM, 2025-2032 (IN $ MILLION)
FIGURE 19: MASK & SERUM, 2025-2032 (IN $ MILLION)
FIGURE 20: FACE & BODY CLEANSER, 2025-2032 (IN $ MILLION)
FIGURE 21: SOAP, 2025-2032 (IN $ MILLION)
FIGURE 22: OTHER PRODUCT TYPES, 2025-2032 (IN $ MILLION)
FIGURE 23: SEGMENT GROWTH POTENTIAL, BY PRICE RANGE, IN 2024
FIGURE 24: ECONOMIC, 2025-2032 (IN $ MILLION)
FIGURE 25: PREMIUM, 2025-2032 (IN $ MILLION)
FIGURE 26: SEGMENT GROWTH POTENTIAL, BY PACKAGING, IN 2024
FIGURE 27: PUMP AND DISPENSERS, 2025-2032 (IN $ MILLION)
FIGURE 28: TUBE, 2025-2032 (IN $ MILLION)
FIGURE 29: JAR/BOTTLE, 2025-2032 (IN $ MILLION)
FIGURE 30: STICK, 2025-2032 (IN $ MILLION)
FIGURE 31: OTHER PACKAGING, 2025-2032 (IN $ MILLION)
FIGURE 32: SEGMENT GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2024
FIGURE 33: SUPERMARKET/HYPERMARKET, 2025-2032 (IN $ MILLION)
FIGURE 34: SPECIALTY STORE, 2025-2032 (IN $ MILLION)
FIGURE 35: PHARMACEUTICAL STORE, 2025-2032 (IN $ MILLION)
FIGURE 36: DEPARTMENTAL STORE, 2025-2032 (IN $ MILLION)
FIGURE 37: ONLINE RETAIL, 2025-2032 (IN $ MILLION)
FIGURE 38: OTHER DISTRIBUTION CHANNELS, 2025-2032 (IN $ MILLION)
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List of Tables/Graphs
LIST OF TABLES
TABLE 1: MARKET SNAPSHOT – CBD SKINCARE
TABLE 2: MARKET BY SOURCE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 3: MARKET BY SOURCE, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 4: MARKET BY USER DEMOGRAPHIC, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 5: MARKET BY USER DEMOGRAPHIC, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 6: MARKET BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 7: MARKET BY PRODUCT TYPE, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 8: MARKET BY PRICE RANGE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 9: MARKET BY PRICE RANGE, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 10: MARKET BY PACKAGING, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 11: MARKET BY PACKAGING, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 12: MARKET BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 13: MARKET BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 14: LIST OF MERGERS & ACQUISITIONS
TABLE 15: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 16: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 17: LIST OF BUSINESS EXPANSIONS & DIVESTITURES
