Summary
KEY FINDINGS
The United Kingdom CBD skincare market size is projected to grow with a CAGR of 21.49% during the forecast years, 2025 to 2032. The market is valued at $161.07 million as of 2025 and is set to reach $629.38 million by 2032.
The United Kingdom CBD skincare market growth is fundamentally driven by the Medicines and Healthcare products Regulatory Agency (MHRA) regulatory framework that permits CBD topical products containing less than 1mg of controlled cannabinoids. Furthermore, the novel food regulations implemented in 2021 have created clearer guidelines for CBD product manufacturing and marketing, consequently building consumer confidence in product safety and quality.
MARKET INSIGHTS
Additionally, the UK’s sophisticated beauty retail infrastructure, anchored by major chains such as Boots, Superdrug, and John Lewis, has incorporated CBD skincare products throughout 2024. Moreover, rising consumer awareness of mental wellness and natural skincare solutions aligns perfectly with CBD’s positioning as a holistic beauty ingredient that addresses both physical and emotional well-being concerns.
The United Kingdom represents one of Europe’s top CBD skincare markets, demonstrating exceptional growth potential driven by London’s status as a global beauty innovation hub. British consumers show a strong preference for premium skincare products, with the average consumer spending ￡200-300 annually on beauty and personal care items. Meanwhile, the market benefits from established relationships between UK-based CBD companies and international beauty brands seeking European market entry partnerships.
Regional demand patterns reveal that London, Manchester, Birmingham, and Edinburgh drive primary market consumption, reflecting urban consumer bases with higher disposable incomes and progressive attitudes toward cannabis-derived wellness products. However, regulatory complexity remains a significant challenge as CBD businesses must navigate both UK-specific regulations and post-Brexit trade requirements that affect European supply chains. Nevertheless, the UK market shows resilience through domestic manufacturing capabilities and strong direct-to-consumer e-commerce adoption rates exceeding 65% of total CBD skincare sales.
The competitive landscape features a mix of established British wellness brands and international companies establishing UK operations to access the lucrative European market. Additionally, Brexit has created opportunities for UK-based companies to develop independent regulatory pathways and forge new international partnerships outside the European Union framework. Consequently, many CBD skincare brands are establishing UK headquarters to serve as strategic hubs for English-speaking markets, including Australia, New Zealand, and Canada, while maintaining compliance with increasingly sophisticated British regulatory standards.
SEGMENTATION ANALYSIS
The United Kingdom CBD skincare market is segmented into source, user demographic, product type, price range, packaging, and distribution channel. The product type segment is further categorized into CBD oil, cream, moisturizer and lotions, balm, mask & serum, face & body cleanser, soap, and other product types.
Balm products represent a particularly strong segment within the UK CBD skincare market, primarily appealing to consumers seeking targeted relief for specific skin concerns and localized application benefits. These concentrated formulations typically contain 100mg to 300mg of CBD per container, specifically designed for areas requiring intensive treatment such as dry patches, minor irritation, or aging-related skin changes.
Moreover, British consumers demonstrate a strong preference for balm formats due to their long-lasting effects and value proposition, as these products require smaller application amounts compared to lotions or creams. Subsequently, major UK retailers like Holland & Barrett and Boots have expanded their CBD balm selections throughout 2024, recognizing consumer demand for portable, travel-friendly skincare solutions that fit seamlessly into busy urban lifestyles.
Mask and serum products represent one of the fastest-growing segments within the United Kingdom’s premium CBD skincare category, particularly driven by the rise of at-home spa treatments and self-care rituals accelerated by recent lifestyle changes. These high-concentration formulations typically feature 50mg to 200mg of CBD per application, specifically targeting anti-aging, hydration, and skin brightening concerns that resonate with quality-conscious British consumers.
Furthermore, luxury department stores including Selfridges, Harrods, and John Lewis have introduced exclusive CBD mask and serum collections from international brands seeking to establish credibility in the sophisticated UK beauty market. Consequently, this segment attracts consumers willing to invest ￡40-120 per product for weekly treatment solutions that deliver visible results and align with the growing trend toward wellness-focused beauty routines.
COMPETITIVE INSIGHTS
Some of the top players operating in the United Kingdom CBD skincare market include Endoca BV, Charlotte’s Web, British Cannabis, Leaf Skincare, etc.
British Cannabis represents one of the most prominent and domestically-focused CBD companies operating in the United Kingdom skincare market through its comprehensive UK-centric business strategy. The company functions as a vertically integrated cannabis wellness enterprise headquartered in London, England, with operations spanning cultivation partnerships, product development, manufacturing, and direct-to-consumer distribution specifically tailored to British regulatory requirements and consumer preferences.
Furthermore, British Cannabis specializes in premium CBD skincare products, including anti-aging facial creams, therapeutic body balms, daily moisturizers, and targeted treatment serums that leverage locally-sourced hemp and pharmaceutical-grade extraction processes designed to meet strict UK quality standards. Additionally, the company’s business model emphasizes regulatory compliance through close collaboration with UK authorities. It also maintains strategic partnerships with domestic retailers, including independent pharmacies, health food stores, and specialty wellness boutiques across England, Scotland, Wales, and Northern Ireland.
Moreover, British Cannabis differentiates itself through Union Jack branding, transparent supply chain documentation highlighting British agricultural partnerships, and educational marketing campaigns. This positions the brand as a key choice for consumers seeking domestically-produced CBD alternatives to imported products. Consequently, this plays a pivotal role in building strong brand loyalty among Brexit-conscious consumers who prioritize supporting local businesses and reducing dependence on European supply chains.
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Table of Contents
TABLE OF CONTENTS
1. RESEARCH SCOPE & METHODOLOGY
1.1. STUDY OBJECTIVES
1.2. METHODOLOGY
1.3. ASSUMPTIONS & LIMITATIONS
2. EXECUTIVE SUMMARY
2.1. MARKET SIZE & FORECAST
2.2. MARKET OVERVIEW
2.3. SCOPE OF STUDY
2.4. CRISIS SCENARIO ANALYSIS
2.5. MAJOR MARKET FINDINGS
2.5.1. THE UNITED KINGDOM CBD SKINCARE MARKET IS DRIVEN BY GROWING ACCEPTANCE OF CANNABIS-DERIVED PRODUCTS IN THE BEAUTY INDUSTRY
2.5.2. PREMIUM CBD-INFUSED SKINCARE IS SEEING STRONG DEMAND AMONG MILLENNIAL AND GEN Z CONSUMERS
2.5.3. RETAILERS INCLUDING BOOTS AND HOLLAND & BARRETT ARE RAPIDLY EXPANDING CBD BEAUTY PRODUCT SHELVES
2.5.4. THE UK REGULATORY FRAMEWORK REMAINS TIGHT, BUT CLEARER GUIDELINES ARE BOOSTING CONSUMER CONFIDENCE
3. MARKET DYNAMICS
3.1. KEY DRIVERS
3.1.1. RISING CONSUMER FOCUS ON NATURAL AND PLANT-BASED BEAUTY PRODUCTS IS FUELING MARKET EXPANSION
3.1.2. INCREASED AVAILABILITY OF CBD SKINCARE ACROSS ONLINE AND OFFLINE RETAIL CHANNELS IS BOOSTING SALES
3.1.3. STRONG CELEBRITY AND INFLUENCER ENDORSEMENTS ARE DRIVING PRODUCT VISIBILITY AND ADOPTION
3.1.4. IMPROVED CLINICAL RESEARCH BACKING CBD BENEFITS FOR INFLAMMATION AND ANTI-AGING IS BUILDING TRUST
3.2. KEY RESTRAINTS
3.2.1. ONGOING CONFUSION AROUND REGULATORY COMPLIANCE FOR CBD BEAUTY PRODUCTS SLOWS MARKET GROWTH
3.2.2. HIGH PRICES OF PREMIUM CBD SKINCARE PRODUCTS LIMIT ACCESS AMONG COST-SENSITIVE CONSUMERS
3.2.3. LIMITED PUBLIC AWARENESS ABOUT THE DIFFERENCE BETWEEN CBD AND CANNABIS CREATES HESITANCY
3.2.4. SUPPLY CHAIN COMPLEXITIES DUE TO IMPORT DEPENDENCIES IMPACT CONSISTENT PRODUCT AVAILABILITY
4. KEY ANALYTICS
4.1. KEY MARKET TRENDS
4.1.1. CBD-INFUSED ANTI-AGING CREAMS AND SERUMS ARE AMONG THE FASTEST-GROWING PRODUCT CATEGORIES
4.1.2. BRANDS ARE INCORPORATING SUSTAINABLE PACKAGING TO APPEAL TO ECO-CONSCIOUS CONSUMERS
4.1.3. INCREASING COLLABORATIONS BETWEEN CBD STARTUPS AND LEGACY BEAUTY COMPANIES ARE EMERGING
4.1.4. E-COMMERCE PLATFORMS ARE DRIVING HIGHER CONSUMER REACH WITH PERSONALIZED CBD BEAUTY OFFERS
4.2. PORTER’S FIVE FORCES ANALYSIS
4.2.1. BUYERS POWER
4.2.2. SUPPLIERS POWER
4.2.3. SUBSTITUTION
4.2.4. NEW ENTRANTS
4.2.5. INDUSTRY RIVALRY
4.3. GROWTH PROSPECT MAPPING
4.3.1. GROWTH PROSPECT MAPPING FOR UNITED KINGDOM
4.4. MARKET MATURITY ANALYSIS
4.5. MARKET CONCENTRATION ANALYSIS
4.6. VALUE CHAIN ANALYSIS
4.6.1. HEMP CULTIVATION
4.6.2. CBD EXTRACTION
4.6.3. PRODUCT FORMULATION
4.6.4. MANUFACTURING PROCESSING
4.6.5. DISTRIBUTION CHANNELS
4.6.6. RETAIL SALES
4.6.7. CONSUMER EXPERIENCE
4.7. KEY BUYING CRITERIA
4.7.1. NATURAL INGREDIENTS
4.7.2. PRODUCT QUALITY
4.7.3. PRICE AFFORDABILITY
4.7.4. BRAND TRANSPARENCY
4.8. REGULATORY FRAMEWORK
5. CBD SKINCARE MARKET BY SOURCE
5.1. NATURAL
5.2. ORGANIC
5.3. SYNTHETIC
6. CBD SKINCARE MARKET BY USER DEMOGRAPHIC
6.1. MALE
6.2. FEMALE
7. CBD SKINCARE MARKET BY PRODUCT TYPE
7.1. CBD OIL, CREAM
7.2. MOISTURIZER AND LOTIONS
7.3. BALM
7.4. MASK & SERUM
7.5. FACE & BODY CLEANSER
7.6. SOAP
7.7. OTHER PRODUCT TYPES
8. CBD SKINCARE MARKET BY PRICE RANGE
8.1. ECONOMIC
8.2. PREMIUM
9. CBD SKINCARE MARKET BY PACKAGING
9.1. PUMP AND DISPENSERS
9.2. TUBE
9.3. JAR/BOTTLE
9.4. STICK
9.5. OTHER PACKAGING
10. CBD SKINCARE MARKET BY DISTRIBUTION CHANNEL
10.1. SUPERMARKET/HYPERMARKET
10.2. SPECIALTY STORE
10.3. PHARMACEUTICAL STORE
10.4. DEPARTMENTAL STORE
10.5. ONLINE RETAIL
10.6. OTHER DISTRIBUTION CHANNELS
11. COMPETITIVE LANDSCAPE
11.1. KEY STRATEGIC DEVELOPMENTS
11.1.1. MERGERS & ACQUISITIONS
11.1.2. PRODUCT LAUNCHES & DEVELOPMENTS
11.1.3. PARTNERSHIPS & AGREEMENTS
11.1.4. BUSINESS EXPANSIONS & DIVESTITURES
11.2. COMPANY PROFILES
11.2.1. ENDOCA BV
11.2.1.1. COMPANY OVERVIEW
11.2.1.2. PRODUCTS
11.2.1.3. STRENGTHS & CHALLENGES
11.2.2. CHARLOTTE’S WEB
11.2.2.1. COMPANY OVERVIEW
11.2.2.2. PRODUCTS
11.2.2.3. STRENGTHS & CHALLENGES
11.2.3. BRITISH CANNABIS
11.2.3.1. COMPANY OVERVIEW
11.2.3.2. PRODUCTS
11.2.3.3. STRENGTHS & CHALLENGES
11.2.4. LEAF SKINCARE
11.2.4.1. COMPANY OVERVIEW
11.2.4.2. PRODUCTS
11.2.4.3. STRENGTHS & CHALLENGES
11.2.5. HERBAL HEALTH CBD
11.2.5.1. COMPANY OVERVIEW
11.2.5.2. PRODUCTS
11.2.5.3. STRENGTHS & CHALLENGES
11.2.6. ORANGE COUNTY CBD
11.2.6.1. COMPANY OVERVIEW
11.2.6.2. PRODUCTS
11.2.6.3. STRENGTHS & CHALLENGES
11.2.7. EXTRACT LABS
11.2.7.1. COMPANY OVERVIEW
11.2.7.2. PRODUCTS
11.2.7.3. STRENGTHS & CHALLENGES
11.2.8. NULEAF NATURALS
11.2.8.1. COMPANY OVERVIEW
11.2.8.2. PRODUCTS
11.2.8.3. STRENGTHS & CHALLENGES
11.2.9. R&R CBD (R&R MEDICINALS)
11.2.9.1. COMPANY OVERVIEW
11.2.9.2. PRODUCTS
11.2.9.3. STRENGTHS & CHALLENGES
LIST OF TABLES
TABLE 1: MARKET SNAPSHOT – CBD SKINCARE
TABLE 2: MARKET BY SOURCE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 3: MARKET BY SOURCE, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 4: MARKET BY USER DEMOGRAPHIC, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 5: MARKET BY USER DEMOGRAPHIC, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 6: MARKET BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 7: MARKET BY PRODUCT TYPE, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 8: MARKET BY PRICE RANGE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 9: MARKET BY PRICE RANGE, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 10: MARKET BY PACKAGING, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 11: MARKET BY PACKAGING, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 12: MARKET BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 13: MARKET BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 14: LIST OF MERGERS & ACQUISITIONS
TABLE 15: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 16: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 17: LIST OF BUSINESS EXPANSIONS & DIVESTITURES
LIST OF FIGURES
FIGURE 1: KEY MARKET TRENDS
FIGURE 2: PORTER’S FIVE FORCES ANALYSIS
FIGURE 3: GROWTH PROSPECT MAPPING FOR UNITED KINGDOM
FIGURE 4: MARKET MATURITY ANALYSIS
FIGURE 5: MARKET CONCENTRATION ANALYSIS
FIGURE 6: VALUE CHAIN ANALYSIS
FIGURE 7: KEY BUYING CRITERIA
FIGURE 8: SEGMENT GROWTH POTENTIAL, BY SOURCE, IN 2024
FIGURE 9: NATURAL, 2025-2032 (IN $ MILLION)
FIGURE 10: ORGANIC, 2025-2032 (IN $ MILLION)
FIGURE 11: SYNTHETIC, 2025-2032 (IN $ MILLION)
FIGURE 12: MARKET GROWTH POTENTIAL, BY USER DEMOGRAPHIC, IN 2024
FIGURE 13: MALE, 2025-2032 (IN $ MILLION)
FIGURE 14: FEMALE, 2025-2032 (IN $ MILLION)
FIGURE 15: SEGMENT GROWTH POTENTIAL, BY PRODUCT TYPE, IN 2024
FIGURE 16: CBD OIL, CREAM, 2025-2032 (IN $ MILLION)
FIGURE 17: MOISTURIZER AND LOTIONS, 2025-2032 (IN $ MILLION)
FIGURE 18: BALM, 2025-2032 (IN $ MILLION)
FIGURE 19: MASK & SERUM, 2025-2032 (IN $ MILLION)
FIGURE 20: FACE & BODY CLEANSER, 2025-2032 (IN $ MILLION)
FIGURE 21: SOAP, 2025-2032 (IN $ MILLION)
FIGURE 22: OTHER PRODUCT TYPES, 2025-2032 (IN $ MILLION)
FIGURE 23: SEGMENT GROWTH POTENTIAL, BY PRICE RANGE, IN 2024
FIGURE 24: ECONOMIC, 2025-2032 (IN $ MILLION)
FIGURE 25: PREMIUM, 2025-2032 (IN $ MILLION)
FIGURE 26: SEGMENT GROWTH POTENTIAL, BY PACKAGING, IN 2024
FIGURE 27: PUMP AND DISPENSERS, 2025-2032 (IN $ MILLION)
FIGURE 28: TUBE, 2025-2032 (IN $ MILLION)
FIGURE 29: JAR/BOTTLE, 2025-2032 (IN $ MILLION)
FIGURE 30: STICK, 2025-2032 (IN $ MILLION)
FIGURE 31: OTHER PACKAGING, 2025-2032 (IN $ MILLION)
FIGURE 32: SEGMENT GROWTH POTENTIAL, BY DISTRIBUTION CHANNEL, IN 2024
FIGURE 33: SUPERMARKET/HYPERMARKET, 2025-2032 (IN $ MILLION)
FIGURE 34: SPECIALTY STORE, 2025-2032 (IN $ MILLION)
FIGURE 35: PHARMACEUTICAL STORE, 2025-2032 (IN $ MILLION)
FIGURE 36: DEPARTMENTAL STORE, 2025-2032 (IN $ MILLION)
FIGURE 37: ONLINE RETAIL, 2025-2032 (IN $ MILLION)
FIGURE 38: OTHER DISTRIBUTION CHANNELS, 2025-2032 (IN $ MILLION)
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List of Tables/Graphs
LIST OF TABLES
TABLE 1: MARKET SNAPSHOT – CBD SKINCARE
TABLE 2: MARKET BY SOURCE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 3: MARKET BY SOURCE, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 4: MARKET BY USER DEMOGRAPHIC, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 5: MARKET BY USER DEMOGRAPHIC, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 6: MARKET BY PRODUCT TYPE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 7: MARKET BY PRODUCT TYPE, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 8: MARKET BY PRICE RANGE, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 9: MARKET BY PRICE RANGE, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 10: MARKET BY PACKAGING, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 11: MARKET BY PACKAGING, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 12: MARKET BY DISTRIBUTION CHANNEL, HISTORICAL YEARS, 2018-2023 (IN $ MILLION)
TABLE 13: MARKET BY DISTRIBUTION CHANNEL, FORECAST YEARS, 2025-2032 (IN $ MILLION)
TABLE 14: LIST OF MERGERS & ACQUISITIONS
TABLE 15: LIST OF PRODUCT LAUNCHES & DEVELOPMENTS
TABLE 16: LIST OF PARTNERSHIPS & AGREEMENTS
TABLE 17: LIST OF BUSINESS EXPANSIONS & DIVESTITURES
