Summary

Asia Pacific CBD Pouches Market Summary

The Asia Pacific CBD pouches market size was estimated at USD 6.84 million in 2024 and is expected to reach USD 39.93 million by 2033, growing at a CAGR of 20.5% from 2025 to 2033. Demand for CBD products is growing rapidly across Asia Pacific as consumers become increasingly aware of their potential health benefits, such as relief from chronic pain, inflammation, insomnia, low appetite, depression, and anxiety.

CBD pouches, a relatively new offering in the market, are gaining traction due to their convenience and discreet, smoke-free consumption method, further driving their rising popularity in the region. Governments across Asia Pacific are gradually becoming more open to cannabis products, creating new business opportunities to expand. For example, in February 2024, Aurora Cannabis acquired MedReleaf Australia, a licensed medical cannabis company, as part of its strategy to establish a stronger presence in the region’s legal cannabis market.

Increasing awareness of the health risks associated with smoking and tobacco use has driven consumers toward smokeless alternatives. CBD pouches offer a convenient, tobacco-free, and inhalation-free method of consuming CBD, making them especially attractive to health-conscious individuals. Their discreet format also enables use in environments where smoking is prohibited.

Western brands entering the Asia Pacific market, such as Cannadips in Japan, are setting new benchmarks by introducing innovative CBD pouch formats, appealing flavors, and clean branding. This aligns well with the region's rising health and wellness movement, where consumers seek natural, functional products that support mental well-being and self-care. As a result, there is a growing demand for CBD pouches with added benefits, such as vitamins or adaptogens, tailored to local tastes and presented in minimalist, culturally resonant packaging.

Asia Pacific CBD Pouches Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the Asia Pacific CBD pouches market report by content, type, distribution channel, and country:

• Content Outlook (Revenue, USD Million, 2021 - 2033)
• Up to 10 mg
• 10 mg - 20 mg
• Others
• Type Outlook (Revenue, USD Million, 2021 - 2033)
• Flavored
• Unflavored
• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
• Offline
• Online
• Country Outlook (Revenue, USD Million, 2021 - 2033)
• Japan
• Australia
• Thailand

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Content Outlook
2.3. Type Outlook
2.4. Country Outlook
2.5. Distribution Channel Outlook
Chapter 3. Asia Pacific CBD Pouches Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Manufacturing & Technology Trends
3.3.2. Sales Channel Analysis
3.3.3. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. Asia Pacific CBD Pouches Market: Content Estimates & Trend Analysis
5.1. Content Movement Analysis & Market Share, 2024 & 2033
5.2. Up to 10 mg
5.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3. 10 mg - 20 mg
5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.4. Others
5.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. Asia Pacific CBD Pouches Market: Type Estimates & Trend Analysis
6.1. Type Movement Analysis & Market Share, 2024 & 2033
6.2. Flavored
6.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3. Unflavored
6.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. Asia Pacific CBD Pouches Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
7.2. Offline
7.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3. Online
7.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 8. Asia Pacific CBD Pouches Market: Country Estimates & Trend Analysis
8.1. Country Movement Analysis & Market Share, 2024 & 2033
8.2. Japan
8.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.2.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.2.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.2.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3. Australia
8.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.3.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.3.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.4. Thailand
8.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.4.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.4.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.4.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
Chapter 9. Competitive Analysis
9.1. Recent developments & impact analysis, by key market participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2024 (%)
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
9.9. Company Profiles
9.9.1. Cannadips
9.9.1.1. Company Overview
9.9.1.2. Financial Performance
9.9.1.3. Product Portfolios
9.9.1.4. Strategic Initiatives
9.9.2. V&YOU
9.9.2.1. Company Overview
9.9.2.2. Financial Performance
9.9.2.3. Product Portfolios
9.9.2.4. Strategic Initiatives
9.9.3. Nicopods ehf.
9.9.3.1. Company Overview
9.9.3.2. Financial Performance
9.9.3.3. Product Portfolios
9.9.3.4. Strategic Initiatives
9.9.4. Canndid
9.9.4.1. Company Overview
9.9.4.2. Financial Performance
9.9.4.3. Product Portfolios
9.9.4.4. Strategic Initiatives
9.9.5. Jake’s Mint Chew
9.9.5.1. Company Overview
9.9.5.2. Financial Performance
9.9.5.3. Product Portfolios
9.9.5.4. Strategic Initiatives
9.9.6. FlowBlend
9.9.6.1. Company Overview
9.9.6.2. Financial Performance
9.9.6.3. Product Portfolios
9.9.6.4. Strategic Initiatives
9.9.7. Chill.com
9.9.7.1. Company Overview
9.9.7.2. Financial Performance
9.9.7.3. Product Portfolios
9.9.7.4. Strategic Initiatives
9.9.8. SpectrumLeaf Limited
9.9.8.1. Company Overview
9.9.8.2. Financial Performance
9.9.8.3. Product Portfolios
9.9.8.4. Strategic Initiatives
9.9.9. Swedish Match
9.9.9.1. Company Overview
9.9.9.2. Financial Performance
9.9.9.3. Product Portfolios
9.9.9.4. Strategic Initiatives
9.9.10. Metolius Hemp Company
9.9.10.1. Company Overview
9.9.10.2. Financial Performance
9.9.10.3. Product Portfolios
9.9.10.4. Strategic Initiatives