Summary

CBD Pouches Market Summary

The global CBD pouches market size was estimated at USD 84.03 million in 2024 and is expected to reach USD 478.41 million by 2033, growing at a CAGR of 20.1% from 2025 to 2033. Rising awareness of CBD’s health benefits, particularly its role in alleviating chronic issues like anxiety and pain, is playing a key role in driving demand for CBD pouches.

The category gained further legitimacy in 2018 when the U.S. Food and Drug Administration (FDA) approved Epidiolex, a CBD-derived drug, for the treatment of seizures associated with Lennox-Gastaut and Dravet syndromes. Such regulatory validation has enhanced consumer confidence and contributed to the growing popularity of CBD pouches as an easy-to-use, wellness-focused product. Consumers are increasingly turning to natural and alternative wellness options, with cannabis gaining popularity due to its potential benefits in easing anxiety, relieving pain, and improving sleep. CBD pouches offer a convenient and fast-acting alternative to traditional forms like edibles or oils, eliminating the need for ingestion or specialized equipment. Their discreet and portable nature appeals to users who prefer a subtle consumption method, especially in public or on the go. Additionally, the flexibility of CBD pouches for both therapeutic and recreational use continues to drive their market expansion.

CBD is gaining traction across all age groups. According to the 2024 Forbes Health Survey, 32% of respondents aged 18-25 reported using CBD, while 90% of individuals aged 77 and above indicated usage. CBD brands must focus on attracting and retaining consumers across this wide demographic spectrum to ensure long-term success. Currently, many people discover CBD products, including pouches, through word-of-mouth. As a result, targeted marketing strategies that build awareness and trust among diverse consumer segments are essential for sustained growth.

The rising demand for smokeless alternatives to conventional tobacco products has positively impacted the CBD pouch market. Many consumers are now opting for pouches as a harm-reduction method, seeking safer and more health-conscious ways to consume nicotine or cannabis. The ease of use and portability of CBD pouches further enhance their appeal. Additionally, the legalization of cannabis in various countries has increased accessibility and helped normalize its use. This shift has diminished the stigma around cannabis consumption, prompting more people to explore the potential wellness benefits of CBD products.

The most common reasons for using CBD among both genders are relaxation and stress or anxiety relief, with women showing a slightly higher tendency in these areas, likely reflecting a greater focus on emotional well-being. Women also report higher usage for managing chronic pain, joint pain, migraines, and nausea, which may be attributed to gender-specific health concerns such as hormonal fluctuations or autoimmune conditions. In contrast, men show a stronger preference for using CBD for social and spiritual purposes, suggesting a more lifestyle-oriented or recreational approach. Certain motivations, such as improving sleep and relieving muscle pain, are relatively balanced across genders, indicating shared wellness goals.

Global CBD Pouches Market Report Segmentation

This report forecasts revenue growth at regional levels and provides an analysis of the latest trends and opportunities in each sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the CBD pouches market report based on content, type, distribution channel, and region:

• Content Outlook (Revenue, USD Million, 2021 - 2033)
• Up to 10 mg
• 10 mg-20 mg
• Others
• Type Outlook (Revenue, USD Million, 2021 - 2033)
• Flavored
• Unflavored
• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
• Offline
• Online
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• North America
o U.S.
o Canada
o Mexico
• Europe
o UK
o Germany
o France
o Spain
o Sweden
o Denmark
o Norway
o Netherlands
• Asia Pacific
o Japan
o Australia
o Thailand
• Central and South America
o Brazil
• Middle East and Africa (MEA)

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Content Outlook
2.3. Type Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
Chapter 3. CBD Pouches Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Penetration and Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Manufacturing & Technology Trends
3.3.2. Sales Channel Analysis
3.3.3. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis – Porter’s
3.6. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Demographic Analysis
4.2. Consumer Trends and Preferences
4.3. Factors Affecting Buying Decision
4.4. Consumer Product Adoption
4.5. Observations & Recommendations
Chapter 5. CBD Pouches Market: Content Estimates & Trend Analysis
5.1. Content Movement Analysis & Market Share, 2024 & 2033
5.2. Up to 10 mg
5.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.3. 10 mg–20 mg
5.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
5.4. Others
5.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 6. CBD Pouches Market: Type Estimates & Trend Analysis
6.1. Type Movement Analysis & Market Share, 2024 & 2033
6.2. Flavored
6.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
6.3. Unflavored
6.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. CBD Pouches Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
7.2. Offline
7.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
7.3. Online
7.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 8. CBD Pouches: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2024 & 2033
8.2. North America
8.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.2.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.2.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.2.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.2.5. U.S.
8.2.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.2.5.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.2.5.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.2.5.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.2.6. Canada
8.2.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.2.6.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.2.6.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.2.6.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.2.7. Mexico
8.2.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.2.7.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.2.7.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.2.7.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3. Europe
8.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.3.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.3.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3.5. UK
8.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.5.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.3.5.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.3.5.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3.6. Germany
8.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.6.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.3.6.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.3.6.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3.7. France
8.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.7.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.3.7.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.3.7.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3.8. Spain
8.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.8.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.3.8.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.3.8.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3.9. Sweden
8.3.9.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.9.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.3.9.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.3.9.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3.10. Denmark
8.3.10.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.10.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.3.10.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.3.10.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3.11. Norway
8.3.11.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.11.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.3.11.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.3.11.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3.12. Netherlands
8.3.12.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.12.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.3.12.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.3.12.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.4. Asia Pacific
8.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.4.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.4.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.4.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.4.5. Japan
8.4.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.4.5.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.4.5.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.4.5.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.4.6. Australia
8.4.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.4.6.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.4.6.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.4.6.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.4.7. Thailand
8.4.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.4.7.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.4.7.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.4.7.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.5. Central & South America
8.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.5.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.5.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.5.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.5.5. Brazil
8.5.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.5.5.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.5.5.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.5.5.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.6. Middle East & Africa
8.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.6.2. Market estimates and forecast, by content, 2021 - 2033 (USD Million)
8.6.3. Market estimates and forecast, by type, 2021 - 2033 (USD Million)
8.6.4. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
Chapter 9. Competitive Analysis
9.1. Recent developments & impact analysis, by key market participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2024 (%)
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
9.9. Company Profiles
9.9.1. Cannadips
9.9.1.1. Company Overview
9.9.1.2. Financial Performance
9.9.1.3. Product Portfolios
9.9.1.4. Strategic Initiatives
9.9.2. Jake's Mint Chew
9.9.2.1. Company Overview
9.9.2.2. Financial Performance
9.9.2.3. Product Portfolios
9.9.2.4. Strategic Initiatives
9.9.3. Vibe CBD+CBG
9.9.3.1. Company Overview
9.9.3.2. Financial Performance
9.9.3.3. Product Portfolios
9.9.3.4. Strategic Initiatives
9.9.4. FlowBlend
9.9.4.1. Company Overview
9.9.4.2. Financial Performance
9.9.4.3. Product Portfolios
9.9.4.4. Strategic Initiatives
9.9.5. Chill.com
9.9.5.1. Company Overview
9.9.5.2. Financial Performance
9.9.5.3. Product Portfolios
9.9.5.4. Strategic Initiatives
9.9.6. Metolius Hemp Company
9.9.6.1. Company Overview
9.9.6.2. Financial Performance
9.9.6.3. Product Portfolios
9.9.6.4. Strategic Initiatives
9.9.7. Canndid
9.9.7.1. Company Overview
9.9.7.2. Financial Performance
9.9.7.3. Product Portfolios
9.9.7.4. Strategic Initiatives
9.9.8. Chillbar
9.9.8.1. Company Overview
9.9.8.2. Financial Performance
9.9.8.3. Product Portfolios
9.9.8.4. Strategic Initiatives
9.9.9. Comp9
9.9.9.1. Company Overview
9.9.9.2. Financial Performance
9.9.9.3. Product Portfolios
9.9.9.4. Strategic Initiatives
9.9.10. V&YOU
9.9.10.1. Company Overview
9.9.10.2. Financial Performance
9.9.10.3. Product Portfolios
9.9.10.4. Strategic Initiatives
9.9.11. Nicopods ehf.
9.9.11.1. Company Overview
9.9.11.2. Financial Performance
9.9.11.3. Product Portfolios
9.9.11.4. Strategic Initiatives