Summary

Wine Market Summary

The global wine market size was estimated at USD 515.13 billion in 2024 and is projected to reach USD 1,082.05 billion by 2033, growing at a CAGR of 8.8% from 2025 to 2033. The market growth is attributed to the increasing popularity of premium and super-premium wines, particularly among younger consumers in emerging markets.

These consumers are seeking higher-quality, more sophisticated wines and are willing to pay a premium for them. Another significant trend is the growing demand for sustainable and organically produced wines, reflecting a broader consumer focus on environmental consciousness and health. Rosé wine continues its upward trajectory, driven by its refreshing character and versatility, making it a popular choice across various occasions. Furthermore, e-commerce and online wine subscriptions are rapidly expanding, creating new avenues for wine producers to reach consumers directly and personalize their offerings.

The expanding middle class in emerging economies, particularly in the Asia-Pacific, is contributing significantly to increased wine consumption. Rising disposable incomes allow more people to explore and enjoy wine as a lifestyle choice. Increased tourism and globalization also play a role, exposing individuals to different wine cultures and varieties. In addition, the perception of wine as a sophisticated and health-conscious beverage is fueling its demand, particularly when consumed in moderation. Finally, strategic marketing and promotional efforts by wine producers, focusing on education and storytelling, are effectively attracting new consumers and solidifying the loyalty of existing ones.

Emerging markets, particularly in Asia Pacific, are also contributing to the growth of the wine industry. Countries such as China, India, and South Korea are seeing increased wine consumption due to rising disposable incomes, urbanization, and greater exposure to Western drinking habits. At the same time, sustainability and environmental consciousness are shaping purchasing decisions, leading to a higher demand for organic, natural, and sustainably produced wines. Wineries adopting eco-friendly practices, such as organic farming, recyclable packaging, and renewable energy use, are gaining favor among environmentally conscious consumers.

There has been an increase in preference for sparkling wines. American wine preferences reflect a strong inclination toward smoother and fruitier wines, which suggests a widespread appreciation for balanced and approachable flavors. Semi-sweet and sweet wines also enjoy notable popularity, indicating a preference for wines with a touch of sweetness that appeal to a broad audience. Meanwhile, dry and savory wines maintain a steady following, likely catering to those who appreciate more structured and complex profiles. Tannic wines, which have a bold and intense character, appear to have a more niche appeal. These preferences highlight the diverse palates of American consumers and the evolving trends shaping the wine market.
Innovation in wine varieties and packaging formats is further driving demand. The market has seen a rise in sparkling wines, fruit-infused wines, and alternative packaging options such as canned wine, boxed wine, and single-serve bottles. This diversification appeals to a broader audience, making wine consumption more convenient and adaptable to different lifestyles. Wine tourism has also become a major growth driver, with destinations such as France, Italy, Spain, the U.S., and Australia attracting visitors eager for immersive vineyard experiences. These experiences not only boost local economies but also encourage global wine sales as travelers bring back their newly discovered favorites.

Global Wine Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global wine market report based on product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2021 - 2033)
• Table Wine
• Dessert Wine
• Sparkling Wine
• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)
• On-Trade
• Off-Trade
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• North America
o U.S.
o Canada
o Mexico
• Europe
o Germany
o UK
o France
o Italy
o Spain
• Asia Pacific
o China
o Japan
o India
• Central & South America
o Brazil
o Argentina
• Middle East & Africa
o South Africa

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR’s Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. Distribution Channel Outlook
2.4. Regional Outlook
Chapter 3. Wine Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.2.1. Sales/Retail Channel Analysis
3.2.2. Profit Margin Analysis
3.3. Regulatory Framework
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Industry Analysis - Porter’s
3.6. Market Entry Strategies
Chapter 4. Global Production Data, 2021 - 2024 (Million Liters)
4.1. Global Estimated Production Data, by Product, 2021 - 2024 (Million Liters)
4.1.1. Table Wine
4.1.2. Dessert Wine
4.1.3. Sparkling Wine
4.2. Estimated Production Data, by Wine, by Key Players, 2024 (Million liters)
4.2.1. E. & J. Gallo Winery
4.2.2. Constellation Brands, Inc.
4.2.3. The Wine Group
4.2.4. Treasury Wine Estates
4.2.5. Concha Y Toro
4.2.6. Castel Freres
4.2.7. Accolade Wines
4.2.8. Pernod Ricard
4.2.9. Asahi Group Holdings, Ltd
4.2.10. Beijing Yanjing Beer Group Co.
Chapter 5. Consumer Buyer Behavior Analysis
5.1. Demographic Analysis
5.2. Consumer Buyer Trends and Preferences
5.3. Factors Affecting Buying Decision
5.4. Consumer Product Adoption
5.5. Observations & Recommendations
Chapter 6. Wine Market: Product Estimates & Trend Analysis
6.1. Wine Market, by Product: Key Takeaways
6.2. Product Movement Analysis & Market Share, 2024 & 2033
6.3. Table Wine
6.3.1. Table wine market estimates and forecast, 2021 - 2033 (USD Million)
6.4. Dessert Wine
6.4.1. Dessert wine market estimates and forecast, 2021 - 2033 (USD Million)
6.5. Sparkling Wine
6.5.1. Sparkling wine market estimates and forecast, 2021 - 2033 (USD Million)
Chapter 7. Wine Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2024 & 2033
7.2. On-Trade
7.2.1. Market estimates and forecast through on-trade, 2021 - 2033 (USD Million)
7.3. Off-Trade
7.3.1. Market estimates and forecast through off-trade, 2021 - 2033 (USD Million)
Chapter 8. Wine Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2024 & 2033
8.2. North America
8.2.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.2.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.2.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.2.4. U.S.
8.2.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.2.4.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.2.4.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.2.5. Canada
8.2.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.2.5.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.2.5.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.2.6. Mexico
8.2.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.2.6.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.2.6.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3. Europe
8.3.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.3.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3.4. UK
8.3.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.4.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.3.4.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3.5. Germany
8.3.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.5.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.3.5.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3.6. France
8.3.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.6.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.3.6.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3.7. Italy
8.3.7.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.7.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.3.7.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.3.8. Spain
8.3.8.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.3.8.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.3.8.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.4. Asia Pacific
8.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.4.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.4.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.4.4. China
8.4.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.4.4.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.4.4.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.4.5. Japan
8.4.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.4.5.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.4.5.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.4.6. India
8.4.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.4.6.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.4.6.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.5. Central & South America
8.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.5.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.5.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.5.4. Brazil
8.5.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.5.4.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.5.4.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.5.5. Argentina
8.5.5.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.5.5.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.5.5.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.6. Middle East & Africa
8.6.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.6.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.6.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
8.6.4. South Africa
8.6.4.1. Market estimates and forecast, 2021 - 2033 (USD Million)
8.6.4.2. Market estimates and forecast, by product, 2021 - 2033 (USD Million)
8.6.4.3. Market estimates and forecast, by distribution channel, 2021 - 2033 (USD Million)
Chapter 9. Company Profiles
9.1. Recent developments & impact analysis, by key market participants
9.2. Company Categorization
9.3. Participant’s Overview
9.4. Financial Performance
9.5. Product Benchmarking
9.6. Company Market Share Analysis, 2024 (%)
9.7. Company Heat Map Analysis
9.8. Strategy Mapping
9.9. Company Profiles
9.9.1. E. & J. Gallo Winery
9.9.1.1. Company Overview
9.9.1.2. Financial Performance
9.9.1.3. Product Portfolios
9.9.1.4. Strategic Initiatives
9.9.2. Constellation Brands, Inc.
9.9.2.1. Company Overview
9.9.2.2. Financial Performance
9.9.2.3. Product Portfolios
9.9.3. The Wine Group
9.9.3.1. Company Overview
9.9.3.2. Financial Performance
9.9.3.3. Product Portfolios
9.9.3.4. Strategic Initiatives
9.9.4. Treasury Wine Estates
9.9.4.1. Company Overview
9.9.4.2. Financial Performance
9.9.4.3. Product Portfolios
9.9.4.4. Strategic Initiatives
9.9.5. Concha Y Toro
9.9.5.1. Company Overview
9.9.5.2. Financial Performance
9.9.5.3. Product Portfolios
9.9.5.4. Strategic Initiatives
9.9.6. Castel Freres
9.9.6.1. Company Overview
9.9.6.2. Financial Performance
9.9.6.3. Product Portfolios
9.9.6.4. Strategic Initiatives
9.9.7. Accolade Wines
9.9.7.1. Company Overview
9.9.7.2. Financial Performance
9.9.7.3. Product Portfolios
9.9.7.4. Strategic Initiatives
9.9.8. Pernod Ricard
9.9.8.1. Company Overview
9.9.8.2. Financial Performance
9.9.8.3. Product Portfolios
9.9.8.4. Strategic Initiatives
9.9.9. Asahi Group Holdings, Ltd.
9.9.9.1. Company Overview
9.9.9.2. Financial Performance
9.9.9.3. Product Portfolios
9.9.9.4. Strategic Initiatives
9.9.10. Beijing Yanjing Beer Group Co.
9.9.10.1. Company Overview
9.9.10.2. Financial Performance
9.9.10.3. Product Portfolios
9.9.10.4. Strategic Initiatives

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List of Tables/Graphs

List of Tables

Table 1 Wine market - Key market driver analysis
Table 2 Wine market - Key market restraint analysis
Table 3 Global table wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 4 Global dessert wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 5 Global sparkling wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 6 Global wine market estimates and forecast through on-trade, 2021 - 2033 (USD Million)
Table 7 Global wine market estimates and forecast through off-trade, 2021 - 2033 (USD Million)
Table 8 North America wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 9 North America wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 10 North America wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 11 U.S wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 12 U.S wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 13 U.S wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 14 Canada wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 15 Canada wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 16 Canada wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 17 Mexico wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 18 Mexico wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 19 Mexico wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 20 Europe wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 21 Europe wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 22 Europe wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 23 UK wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 24 UK wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 25 UK wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 26 Germany wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 27 Germany wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 28 Germany wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 29 France wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 30 France wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 31 France wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 32 Italy wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 33 Italy wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 34 Italy wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 35 Spain wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 36 Spain wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 37 Spain wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 38 Asia Pacific wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 39 Asia Pacific wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 40 Asia Pacific wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 41 China wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 42 China wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 43 China wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 44 Japan wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 45 Japan wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 46 Japan wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 47 India wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 48 India wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 49 India wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 50 Central & South America wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 51 Central & South America wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 52 Central & South America wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 53 Brazil wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 54 Brazil wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 55 Brazil wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 56 Argentina wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 57 Argentina wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 58 Argentina wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 59 Middle East & Africa wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 60 Middle East & Africa wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 61 Middle East & Africa wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 62 South Africa wine market estimates and forecast, 2021 - 2033 (USD Million)
Table 63 South Africa wine market revenue estimates and forecast by product, 2021 - 2033 (USD Million)
Table 64 South Africa wine market revenue estimates and forecast by distribution channel, 2021 - 2033 (USD Million)
Table 65 Company categorizationList of Figures

Fig. 1 Wine market segmentation
Fig. 2 Information procurement
Fig. 3 Primary research pattern
Fig. 4 Primary research approaches
Fig. 5 Primary research process
Fig. 6 Market snapshot
Fig. 7 Product snapshot
Fig. 8 Distribution channel snapshot
Fig. 9 Regional snapshot
Fig. 10 Competitive landscape snapshot
Fig. 11 Wine market size, 2021 to 2033 (USD Billion)
Fig. 12 Wine market: Value chain analysis
Fig. 13 Wine market: Profit margin analysis
Fig. 14 Wine market: Market dynamics
Fig. 15 Wine market: Porter's five forces analysis
Fig. 16 Factors influencing buying decisions for wine
Fig. 17 Wine market, by Product: Key Takeaways
Fig. 18 Wine market: Product movement analysis, 2024 & 2033 (%)
Fig. 19 Table wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 20 Dessert wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 21 Sparkling wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 22 Wine market, by distribution channel: Key Takeaways
Fig. 23 Wine market: Distribution channel movement analysis, 2024 & 2033 (%)
Fig. 24 Wine market estimates and forecasts through on-trade, 2021 - 2033 (USD Million)
Fig. 25 Wine market estimates and forecasts through off-trade, 2021 - 2033 (USD Million)
Fig. 26 Wine market: Regional outlook, 2024 & 2033, (USD Million)
Fig. 27 Regional marketplace: Key takeaways
Fig. 28 North America wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 29 U S wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 30 Canada wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 31 Mexico wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 32 Europe wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 33 UK wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 34 Germany wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 35 France wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 36 Italy wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 37 Spain wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 38 Asia Pacific wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 39 China wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 40 Japan wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 41 India wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 42 Central & South America wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 43 Brazil wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 44 Argentina wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 45 Middle East & Africa wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 46 South Africa wine market estimates and forecast, 2021 - 2033 (USD Million)
Fig. 47 Key company categorization
Fig. 48 Company market share analysis, 2024
Fig. 49 Strategic framework of wine market