Summary

Market Size & Trends

The U.S. herbalist & herbal practitioner market was estimated at USD 546.61 million in 2024 and is expected to reach USD 2,210.59 million by 2033, registering a CAGR of 16.7% from 2025 to 2033. This growth is driven by a shift in consumer preferences toward holistic and preventive approaches to health. As awareness of the limitations of symptom-based conventional medicine continues to rise, more individuals are turning to herbalists for personalized care rooted in traditional botanical knowledge and lifestyle modification. This trend is particularly evident among health-conscious populations seeking natural, low-intervention solutions for chronic conditions such as stress, inflammation, and digestive disorders. Herbalists are increasingly viewed as trusted guides in the pursuit of wellness, offering customized protocols that align with evolving public interest in sustainable and plant-based living.

The increasing demand for personalized and holistic healthcare in the U.S. serves as a significant driver for the growth and professionalization of U.S. herbalists and herbal practitioners. As more individuals seek natural, preventive, and root-cause approaches to wellness, professionally trained herbal practitioners are gaining recognition as credible providers of integrative health solutions. This shift is rooted in a broader transformation in U.S. healthcare preferences, where consumers are increasingly turning away from conventional symptom-based treatments and embracing individualized consultations that combine traditional botanical knowledge with modern health requirements.

Moreover, the evolving preference for holistic care is also reflected in consumer spending patterns. According to a 2023 report by the American Botanical Council, retail sales of herbal dietary supplements in the U.S. reached USD 12.55 billion in 2023, marking a 4.4 percent increase compared to 2022.

This figure shows increased consumer confidence in herbal health solutions and indicates growing public trust in herbal methods, which boosts the career prospects of clinical herbal practitioners.
Furthermore, the integration of telehealth into the care delivery models used by herbalists and herbal practitioners has become a pivotal factor in expanding their professional footprint. Increasing digital health literacy, patient demand for convenience, and growing acceptance of video-based care have all contributed to the standardization of remote herbal consultations. Herbalists have adapted their practices to include teleconsultation tools, expanding their reach and flexibility.

The increasing availability of accredited educational programs and professional credentialing options is playing a pivotal role in the advancement of the U.S. herbalist and herbal practitioner market. As public interest in natural and preventive health solutions grows, there is a corresponding demand for qualified herbalist practitioners capable of delivering safe and evidence-informed care. In response, academic institutions and certifying bodies have expanded access to structured training pathways that support both clinical competence and public trust, thereby shaping the professional landscape of the herbalist workforce.

One prominent example is Bastyr University, which offers a Bachelor of Science in Herbal Sciences. The program integrates coursework in botanical identification, phytochemistry, Western and Chinese materia medica, and herb-drug interactions. Students also complete an 88-hour practicum in either clinical care or herbal product preparation. Bastyr’s campus herb garden, which contains more than 350 plant species from global herbal traditions, supports the hands-on nature of the curriculum and its focus on multicultural approaches to herbal medicine. Graduates from such programs contribute directly to the expansion of the practitioner base, thereby strengthening the supply side of the market.

U.S. Herbalist & Herbal Practitioner Market Report Segmentation

This report forecasts revenue growth, country and regional level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. herbalist & herbal practitioner market report based on practice settings and region.

• Practice Settings Outlook (Revenue, USD Million, 2021 - 2033)
• Solo Herbal Practice
• Naturopathic & CAM Clinics
• Integrative Health Centers
• Telehealth Platforms
• Regional Outlook (Revenue, USD Million, 2021 - 2033)
• West
• Northeast
• Southeast
• Southwest
• Midwest

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Table of Contents

Table of Contents

Chapter 1 Methodology and Scope
1.1 Market Segmentation & Scope
1.2 Segment Definitions
1.2.1 Estimates and Forecast Timeline
1.3 Research Methodology
1.3.1 Information procurement
1.3.1.1 Purchased database
1.3.2 GVR’s internal database
1.3.2.1 Secondary sources
1.3.2.2 Primary research
1.4 Information or Data Analysis
1.4.1 Data Analysis Models
1.5 Market Formulation & Validation
1.6 Model Details
1.6.1 Three Pillars of Market Estimation
1.6.1.1 Secondary Market Research
1.6.1.2 Primary Market Intelligence
1.6.1.2.1. In-Depth Interviews (IDIs)
1.6.1.2.2. Online Survey Program
1.6.1.3 Market Modeling & Forecasting
1.6.1.3.1. TAM Estimation (2018 - 2024)
1.6.1.3.2. SAM Estimation (2018 - 2024)
1.6.1.3.3. SOM Estimation (2018 - 2024)
1.6.1.3.4. COVID-19 Impact analysis
1.6.1.3.5. Region Share Analysis
1.7 List of Secondary Sources
1.8 List of Abbreviations
1.9 Objectives
1.9.1 Objective - 1
1.9.2 Objective - 2
1.9.3 Objective - 3
Chapter 2 Executive Summary
2.1 Market Snapshot
2.2 Market Segmentation
2.3 Competitive Landscape
Chapter 3 Market Variables, Trends & Scope
3.1 Market Dynamics
3.1.1 Market Driver Analysis
3.1.1.1 Rising Consumer Preference for Holistic and Preventive Healthcare
3.1.1.1.1. Case Study: Factors Associated with Herbal Therapy Use Among Adults in the U.S.
3.1.1.2 Expansion of Telehealth and Virtual Herbal Consultations
3.1.1.3 Increasing Availability of Accredited Herbal Education and Licensing Paths
3.1.2 Market Restraint Analysis
3.1.2.1 Absence of Unified Licensing and Legal Recognition
3.1.2.2 Ineligibility for Insurance Reimbursement
3.1.3 Market Opportunity Analysis
3.1.3.1 Expansion of Online Education and Consumer Awareness
3.1.4 Market Challenges Analysis
3.1.4.1 Competitive Overlap with Licensed Integrative Practitioners
3.2 Impact of COVID-19
3.3 Regulatory Framework
3.4 Business Environment Analysis Tools
3.4.1 Porter’s Five Forces Analysis
3.4.2 PESTLE Analysis
Chapter 4 U.S. Herbalist & Herbal Practitioner Market: TAM, SAM, & SOM Analysis
4.1 U.S. Herbalist & Herbal Practitioner Market: Total Addressable Market (TAM) Analysis
4.1.1. U.S. herbalist & herbal practitioner market: Total Addressable Market (TAM), 2021 to 2033 (USD Million)
4.2 U.S. Herbalist & Herbal Practitioner Market: Serviceable Addressable Market (SAM) Analysis
4.2.1. U.S. herbalist & herbal practitioner market: Serviceable Addressable Market (SAM), 2021 to 2033 (USD Million)
4.3 U.S. Herbalist & Herbal Practitioner Market: Serviceable Obtainable Market (SOM) Analysis
4.3.1. U.S. herbalist & herbal practitioner market: Serviceable Obtainable Market (SOM), 2021 to 2033 (USD Million)
Chapter 5 U.S. Herbalist & Herbal Practitioner Market: Practice Settings Estimates & Trend Analysis
5.1 U.S. Herbalist & Herbal Practitioner Market: Practice Settings Movement Share Analysis, 2024 & 2033
5.2 U.S. Herbalist & Herbal Practitioner Market: Practice Settings Segment Dashboard
5.3 U.S. Herbalist & Herbal Practitioner Market Size & Forecasts, By Practice Settings (USD Million)
5.3.1 Solo Herbal Practice
5.3.1.1 Solo Herbal Practice market, 2021 - 2033 (USD Million)
5.3.2 Naturopathic & CAM Clinics
5.3.2.1 Naturopathic & CAM Clinics market, 2021 - 2033 (USD Million)
5.3.3 Integrative Health Centers
5.3.3.1 Integrative Health Centers market, 2021 - 2033 (USD Million)
5.3.4 Telehealth Platforms
5.3.4.1 Telehealth Platforms market, 2021 - 2033 (USD Million)
Chapter 6 U.S. Herbalist & Herbal Practitioner Market: Regional Estimates & Trend Analysis
6.1 U.S. Herbalist & Herbal Practitioner Market: Region Movement Share Analysis, 2024 & 2033
6.2 U.S. Herbalist & Herbal Practitioner Market: Region Dashboard
6.3 U.S. Herbalist & Herbal Practitioner Market Size & Forecasts, By Region (USD Million)
6.3.1 West
6.3.1.1 West market, 2021 - 2033 (USD Million)
6.3.2 Northeast
6.3.2.1 Northeast market, 2021 - 2033 (USD Million)
6.3.3. Southeast
6.3.3.1 Southeast market, 2021 - 2033 (USD Million)
6.3.4 Southwest
6.3.4.1 Southwest market, 2021 - 2033 (USD Million)
6.3.5 Midwest
6.3.5.1 Midwest market, 2021–2033 (USD Million)
Chapter 7 Competitive Analysis
7.1. Participant Overview
7.2. Company Market Position/Share Analysis, 2024
7.3. Company Categorization
7.4. Company Profiles/Listing
7.4.1. Bastyr University (Bastyr Center for Natural Health)
7.4.1.1. Overview
7.4.1.2. Financial performance
7.4.1.3. Service benchmarking
7.4.1.4. Strategic initiatives
7.4.2. Remède Naturopathics
7.4.2.1. Overview
7.4.2.2. Financial performance
7.4.2.3. Service benchmarking
7.4.2.4. Strategic initiatives
7.4.3. Arizona Prohealth (AZP)
7.4.3.1. Overview
7.4.3.2. Financial performance
7.4.3.3. Service benchmarking
7.4.3.4. Strategic initiatives
7.4.4. Icahn School of Medicine at Mount Sinai; Sutter Health
7.4.4.1. Overview
7.4.4.2. Financial performance
7.4.4.3. Service benchmarking
7.4.4.4. Strategic initiatives
7.4.5. The Regents of the University of California
7.4.5.1. Overview
7.4.5.2. Financial performance
7.4.5.3. Service benchmarking
7.4.5.4. Strategic initiatives
7.4.6. Cleveland Clinic
7.4.6.1. Overview
7.4.6.2. Financial performance
7.4.6.3. Service benchmarking
7.4.6.4. Strategic initiatives
7.4.7. Mayo Foundation for Medical Education and Research (MFMER)
7.4.7.1. Overview
7.4.7.2. Financial performance
7.4.7.3. Service benchmarking
7.4.7.4. Strategic initiatives
7.4.8. Scripps Health; Pellegrino Healing Center
7.4.8.1. Overview
7.4.8.2. Financial performance
7.4.8.3. Service benchmarking
7.4.8.4. Strategic initiatives
7.4.9. Collective Health Center
7.4.9.1. Overview
7.4.9.2. Financial performance
7.4.9.3. Service benchmarking
7.4.9.4. Strategic initiatives