Annual smart label device shipments to reach 29 million units in 2030

Smart labels is a new category of tracking devices that is designed to be attached to packages, roll cages, pallets, crates and other small items in logistics. The product category can be seen as a combination of traditional shipping labels and GPS tracking devices. Adding technology to shipping labels is not new. Other technologies, such as RFID and Bluetooth, have been used for several years. Small-sized GPS trackers leveraging wide area networks have also been used for cargo tracking applications for more than a decade. However, in the past few years, a number of companies have developed solutions that combine the technologies of GPS tracking devices with the small footprint of a shipping label. The result is smart labels, which enable item-level tracking in near real-time across diverse countries and regions. In this report, a smart label is defined as a shipping label that is designed to be attached to a package and incorporates some type of Wireless Wide Area Network (WWAN) technology, such as cellular, satellite, Sigfox or LoRaWAN.

Several companies are in the development phase, while a few early movers have already commercially launched smart label products. The leading solution providers reached shipments of over a hundred thousand units during 2025. Within the next few years, several solution providers are projected to reach annual shipment volumes exceeding one million units. Key players providing smart label solutions based on cellular technology include Israel-based Sensos, UK-based Reelables, Germany-based Giesecke+Devrient, Switzerland-based VISEMO and US-based Moeco, AT&T, Trackonomy Systems, Tag-N-Trac and Decklar. Companies providing LoRaWAN smart labels include US-based OnAsset Intelligence and CubeWorks, Switzerland-based Truvami, China-based RAKwireless and Moko Technology, and UK-based Trackpac. France-based Linxens and Singapore-based UnaBiz provide smart labels based on Sigfox technology.

Smart labels represent a major opportunity for technology developers, solution providers, telecom operators and logistics service companies. Hundreds of billions of parcels and other small items in logistics are shipped annually. While the vast majority of these items will not be economically viable to track using smart labels, the potential market for smart labels is already in the millions of units. Berg Insight estimates that the number of shipments of smart labels based on cellular, Sigfox or LoRaWAN technology used in logistics worldwide reached 900,000 units in 2025. Since most smart labels are disposable with a lifespan of only a few weeks, the number of devices that are connected and actively transferring data at a particular point in time (i.e. installed base) is significantly lower than annual smart label shipment volumes. There were an estimated 80,000 simultaneously active smart label units at the end of 2025.

The market is forecasted to grow substantially over the next five years as the technology improves and a broader range of customers discover how they can leverage smart labels to streamline their logistics processes. By 2030, annual shipments of smart labels are projected to reach 29.2 million units. This represents a CAGR of 101 percent. The number of simultaneously active smart labels is estimated to reach 2.4 million units by the end of 2030. The market value reached € 21.8 million in 2025. This includes revenues generated from the sales of hardware, software and services by smart label solution providers. The market value is forecasted to grow at a CAGR of 57 percent to reach € 208.7 million in 2030.