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ドライシャンプー市場:タイプ別(スプレー、パウダー、フォーム)、機能別(ふけ防止、カラープロテクト、抜け毛防止、デイリーケア)、流通チャネル別(オンライン、オフライン)、地域別、競合予測・機会:2018-2028F


Dry Shampoo Market By Type (Spray, Powder, Foam), By Function (Anit-Dandruff, Color Protection, Hair Loss Protection, Daily Care), By Distribution Channel (Online, Offline), By Region, By Competition Forecast & Opportunities, 2018-2028F

ドライシャンプーの世界市場は、消費者のライフスタイルの変化、美容トレンドの進化、便利なヘアケアソリューションへの需要に牽引され、目覚ましい成長を遂げている。ドライシャンプーは、従来のシャンプーに代... もっと見る

 

 

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2023年11月7日 US$4,900
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ドライシャンプーの世界市場は、消費者のライフスタイルの変化、美容トレンドの進化、便利なヘアケアソリューションへの需要に牽引され、目覚ましい成長を遂げている。ドライシャンプーは、従来のシャンプーに代わる水不要のシャンプーで、水や大がかりなスタイリングを必要とせずに、髪をリフレッシュし、余分な皮脂を吸収し、ボリュームを出すことができることから人気を博している。

消費者はますます時間効率の良い、外出先での解決策を求めるようになっており、ドライシャンプーの需要急増につながっている。この傾向は、多忙なスケジュール、都市化、節水に関する環境問題などの要因によって促進されている。その結果、ドライシャンプー市場は、さまざまな髪質、嗜好、ニーズに対応する幅広いドライシャンプー製品を目にするようになった。

主要な促進要因のひとつは、自然でオーガニックな美容製品に対する需要の増加である。この需要により、メーカー各社は、刺激の強い化学物質を含まない植物由来の成分でドライシャンプーを処方するようになった。さらに、ソーシャルメディアやデジタル・プラットフォームの影響により、ヘアケアのルーティンに対する意識が高まり、市場の成長に寄与している。

市場の拡大は、パウダータイプやエアゾールタイプ、ユニークな香り、さまざまな髪の色に特化した処方など、製品のイノベーションによってさらに影響を受けている。オンライン小売プラットフォームやeコマース・チャネルは、これらの製品を世界中の消費者が簡単に入手できるようにし、市場の成長をさらに後押ししている。

主な市場牽引要因

ライフスタイルの変化と利便性:ペースの速い現代社会では、多忙なスケジュールや厳しい仕事を特徴とするライフスタイルの変化が、便利なヘアケアソリューションを求める消費者の嗜好に大きな影響を与えている。ドライシャンプーは、このような力学の変化に対応して、求められるソリューションとして登場した。ドライシャンプーは、従来のウェットシャンプーの習慣を必要とせず、髪をリフレッシュする便利で時間のかからない方法を提供する。ドライシャンプーは、髪の見た目や手触りに妥協することなく、効率性を優先させる人々に支持され、利便性がドライシャンプーの人気拡大の原動力となっている。

都市化と限られた水資源:都市化の進展により、人口密集地では生活空間が狭くなり、水資源へのアクセスも限られている。同時に、環境の持続可能性に対する意識も高まっている。ドライシャンプーは、水を節約する実用的なソリューションを提供することで、これらの課題に対処している。水不足や制限に直面している地域では、ドライシャンプーは、望ましい髪の衛生とスタイルを保ちながら、水の使用量を最適化するための重要なツールとなる。

環境意識:環境意識は、消費者の行動をより持続可能な選択へとシフトさせている。ドライシャンプーは資源保護に貢献することから、環境意識の高い消費者の間で支持を得ている。髪を洗う際に水を必要としないドライシャンプーは、水の浪費を最小限に抑える。さらに、ドライシャンプーは従来のシャンプーボトルと比較して包装の無駄が少ないため、環境に優しい製品として支持されている。

髪の健康とダメージ予防:最適な髪の健康を維持することは消費者にとって優先事項であり、水や従来のシャンプーを頻繁に使用することは、時に髪のダメージの原因となる。ドライシャンプーは、髪の健康という目的に沿ったソリューションとして登場した。余分な油分を吸収し、水なしで髪をリフレッシュさせることで、濡れた髪で洗う間隔を長くし、髪の健康に欠かせない髪本来の油分を保つのに役立つ。

スタイリングとボリュームアップ:ドライシャンプーは、その洗浄力だけでなく、スタイリングやボリュームアップの機能でも人気を集めている。消費者は多機能な製品にますます惹かれており、ドライシャンプーは髪に質感とボリュームを与えることで、その要求に応えている。

主な市場課題

製品の残留と効果:ドライシャンプー市場における重要な課題は、頭皮や毛髪に残留物が蓄積する可能性があり、その結果、くすんだりべたついたりして好ましくない外観になることである。メーカーは、余分な皮脂を効果的に吸収し、髪をリフレッシュさせるだけでなく、目に見える残留物や不快感を最小限に抑える処方を開発することで、この課題に対処しなければならない。

適切な使用法:ドライシャンプーの適切な塗布は、望ましい結果を得るために特別な技術を必要とするため、難題である。間違った使い方をすると、製品にムラができ、髪や頭皮に白く残ってしまう。メーカーは、ドライシャンプーの効果的な使い方をわかりやすく説明する必要がある。

頭皮の健康への影響:ドライシャンプーの不適切な使用や過剰な使用は、頭皮の健康に悪影響を与える可能性がある。ドライシャンプーを頻繁に使用することで蓄積された残留物が毛根に詰まり、炎症を引き起こし、頭皮の状態を悪化させる可能性がある。メーカーは、利便性と頭皮の健康のバランスをとる必要性を強調すべきである。

ディープクレンジングの欠如:ドライシャンプーは、油脂に素早く対処するのには効果的だが、従来のシャンプーのような徹底的な洗浄力には欠ける。断続的なウェットクレンジングをせずにドライシャンプーのみに頼っていると、時間が経つにつれ、頭皮や毛髪に製品の残留物、環境汚染物質、油分が蓄積されることになりかねない。

競争とブランドの差別化:世界のドライシャンプー市場は、競争の激化が顕著である。メーカー各社は、革新的なマーケティング・キャンペーン、明確な価値提案、継続的な製品革新を活用し、消費者の注目を集め、維持しなければならない。

主要市場動向

カスタマイズとパーソナライゼーション:消費者は、個々のニーズや好みに応じたドライシャンプーを求めている。各ブランドは、特定の髪質、髪色、髪の悩みに特化したドライシャンプーを発売している。さらに、カスタマイズ可能なオプションも増加傾向にあり、ユーザーは個人の好みに合わせてヘアケアのルーチンをカスタマイズできるようになっている。

スマートで技術主導のソリューション:スマートで技術主導のソリューションの統合が、ドライシャンプー市場を変革している。スマートなドライシャンプーは、頭皮の状態をモニターし、製品の使用状況を追跡し、リアルタイムのフィードバックを提供することができる。3Dプリンティングや人工知能のような進歩は、個々の髪質、悩み、好みに対応したオーダーメイドのドライシャンプーを作るために使われている。

天然成分とオーガニック成分:クリーンな美しさを求める世界的なトレンドは、ドライシャンプー市場にも影響を与えている。消費者は、刺激の強い化学物質や合成添加物を含まない製品を求めている。各ブランドは、植物エキスやエッセンシャルオイル、栄養価が高く肌に優しいことで知られる植物由来の成分を配合するよう、製品を改良している。

水なし美容の台頭:ドライシャンプーはこのトレンドに完璧に合致している。ドライシャンプーの水を使わないアプローチは、持続可能性と節水を優先する消費者の共感を呼んでいる。

多機能製品:ドライシャンプーは、さらなるスタイリング効果を提供する多機能ソリューションへと進化している。これらの製品は、美容ルーチンを合理化し、キャビネットの散らかりを減らす、1つ以上の目的を提供します。

男性のグルーミングの拡大:ドライシャンプー市場は、成長する男性のグルーミング市場に対応するために拡大している。各ブランドは、男性特有の髪の悩みに対応するよう処方されたドライシャンプーを発売し、男性のパーソナルケアとグルーミングの進化する常識を取り入れている。

セグメント別インサイト

タイプ別洞察:パウダータイプのドライシャンプーは、世界のドライシャンプー市場で最も急成長しているセグメントとして浮上している。パウダータイプのドライシャンプーは、水を使わない代替手段を提供し、環境意識や持続可能な美容運動に合致している。さらに、これらの製品は様々な髪質やスタイルに対応する汎用性の高さで支持されている。

流通チャネルの洞察:オンライン販売は、世界のドライシャンプー市場で最も急速に成長しているセグメントとなっている。オンライン販売には、幅広い製品への容易なアクセス、ユーザーレビュー、シームレスな宅配といった利点がある。デジタルマーケティング戦略、インフルエンサーとのコラボレーション、ターゲットを絞った広告が、消費者のオンラインショッピング体験を増幅させている。

地域別インサイト

北部地域は、世界のドライシャンプー市場で最も急成長しているセグメントとして浮上している。北部地域の都市部では忙しい日常生活を送ることが多く、消費者はドライシャンプーのような便利なヘアケアソリューションを求めるようになる。さらに、寒冷地では、暖房の効いた室内環境による乾燥の影響で、頻繁な洗髪が敬遠されることもある。環境に配慮した製品を選ぶ傾向や、水を使わない美容法の人気も、このセグメントの成長に寄与している。
主要市場プレイヤー
プロクター・アンド・ギャンブル・カンパニー
花王株式会社
エスティローダー
資生堂
ロレアルSA
ヘンケルAG & Co.KGaA
レブロン
チャーチ・アンド・ドワイト
ユニリーバ
コティ
レポートの範囲
本レポートでは、ドライシャンプーの世界市場を以下のカテゴリーに分類し、業界動向についても詳述しています:
- ドライシャンプー市場、タイプ別
o スプレー
o パウダー
o フォーム
- ドライシャンプー市場、機能別
o フケ防止
o 色の保護
o 抜け毛防止
o デイリーケア
- ドライシャンプー市場:流通チャネル別
o オンライン
o オフライン
- ドライシャンプー市場:地域別
o 北米
 米国
 カナダ
 メキシコ
o アジア太平洋
 中国
 日本
 インド
 ベトナム
 韓国
ヨーロッパ
 フランス
 イギリス
 イタリア
 ドイツ
 スペイン
南米
 ブラジル
 アルゼンチン
 コロンビア
中東・アフリカ
 南アフリカ
 サウジアラビア
 UAE
競争環境
企業プロフィール:ドライシャンプーの世界市場における主要企業の詳細分析。
利用可能なカスタマイズ:
Tech Sci Research社のドライシャンプーの世界市場レポートは、与えられた市場データをもとに、企業の特定のニーズに応じてカスタマイズを提供します。本レポートでは以下のカスタマイズが可能です:
企業情報
- 追加市場参入企業(最大5社)の詳細分析とプロファイリング

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目次

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Sources of Information
5. Global Dry Shampoo Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (Spray, Powder, Foam)
5.2.2. By Function Market Share Analysis (Anit-Dandruff, Color Protection, Hair Loss Protection, Daily Care)
5.2.3. By Distribution Channel Market Share Analysis (Online, Offline)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. Asia-Pacific Market Share Analysis
5.2.4.3. Europe Market Share Analysis
5.2.4.4. South America Market Share Analysis
5.2.4.5. Middle East & Africa Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Dry Shampoo Market Mapping & Opportunity Assessment
5.3.1. By Type Market Mapping & Opportunity Assessment
5.3.2. By Function Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. North America Dry Shampoo Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type Market Share Analysis
6.2.2. By Function Market Share Analysis
6.2.3. By Distribution Channel Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. United States Dry Shampoo Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Type Market Share Analysis
6.2.4.1.2.2. By Function Market Share Analysis
6.2.4.1.2.3. By Distribution Channel Market Share Analysis
6.2.4.2. Canada Dry Shampoo Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Type Market Share Analysis
6.2.4.2.2.2. By Function Market Share Analysis
6.2.4.2.2.3. By Distribution Channel Market Share Analysis
6.2.4.3. Mexico Dry Shampoo Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Type Market Share Analysis
6.2.4.3.2.2. By Function Market Share Analysis
6.2.4.3.2.3. By Distribution Channel Market Share Analysis
7. Asia-Pacific Dry Shampoo Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type Market Share Analysis
7.2.2. By Function Market Share Analysis
7.2.3. By Distribution Channel Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. China Dry Shampoo Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Type Market Share Analysis
7.2.4.1.2.2. By Function Market Share Analysis
7.2.4.1.2.3. By Distribution Channel Market Share Analysis
7.2.4.2. Japan Dry Shampoo Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Type Market Share Analysis
7.2.4.2.2.2. By Function Market Share Analysis
7.2.4.2.2.3. By Distribution Channel Market Share Analysis
7.2.4.3. India Dry Shampoo Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Type Market Share Analysis
7.2.4.3.2.2. By Function Market Share Analysis
7.2.4.3.2.3. By Distribution Channel Market Share Analysis
7.2.4.4. Vietnam Dry Shampoo Market Outlook
7.2.4.4.1. Market Size & Forecast
7.2.4.4.1.1. By Value
7.2.4.4.2. Market Share & Forecast
7.2.4.4.2.1. By Type Market Share Analysis
7.2.4.4.2.2. By Function Market Share Analysis
7.2.4.4.2.3. By Distribution Channel Market Share Analysis
7.2.4.5. South Korea Dry Shampoo Market Outlook
7.2.4.5.1. Market Size & Forecast
7.2.4.5.1.1. By Value
7.2.4.5.2. Market Share & Forecast
7.2.4.5.2.1. By Type Market Share Analysis
7.2.4.5.2.2. By Function Market Share Analysis
7.2.4.5.2.3. By Distribution Channel Market Share Analysis
8. Europe Dry Shampoo Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type Market Share Analysis
8.2.2. By Function Market Share Analysis
8.2.3. By Distribution Channel Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. France Dry Shampoo Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Type Market Share Analysis
8.2.4.1.2.2. By Function Market Share Analysis
8.2.4.1.2.3. By Distribution Channel Market Share Analysis
8.2.4.2. Germany Dry Shampoo Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Type Market Share Analysis
8.2.4.2.2.2. By Function Market Share Analysis
8.2.4.2.2.3. By Distribution Channel Market Share Analysis
8.2.4.3. Spain Dry Shampoo Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Type Market Share Analysis
8.2.4.3.2.2. By Function Market Share Analysis
8.2.4.3.2.3. By Distribution Channel Market Share Analysis
8.2.4.4. Italy Dry Shampoo Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Type Market Share Analysis
8.2.4.4.2.2. By Function Market Share Analysis
8.2.4.4.2.3. By Distribution Channel Market Share Analysis
8.2.4.5. United Kingdom Dry Shampoo Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Type Market Share Analysis
8.2.4.5.2.2. By Function Market Share Analysis
8.2.4.5.2.3. By Distribution Channel Market Share Analysis
9. South America Dry Shampoo Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type Market Share Analysis
9.2.2. By Function Market Share Analysis
9.2.3. By Distribution Channel Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Argentina Dry Shampoo Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Type Market Share Analysis
9.2.4.1.2.2. By Function Market Share Analysis
9.2.4.1.2.3. By Distribution Channel Market Share Analysis
9.2.4.2. Colombia Dry Shampoo Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Type Market Share Analysis
9.2.4.2.2.2. By Function Market Share Analysis
9.2.4.2.2.3. By Distribution Channel Market Share Analysis
9.2.4.3. Brazil Dry Shampoo Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Type Market Share Analysis
9.2.4.3.2.2. By Function Market Share Analysis
9.2.4.3.2.3. By Distribution Channel Market Share Analysis
10. Middle East & Africa Dry Shampoo Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type Market Share Analysis
10.2.2. By Function Market Share Analysis
10.2.3. By Distribution Channel Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. South Africa Dry Shampoo Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Type Market Share Analysis
10.2.4.1.2.2. By Function Market Share Analysis
10.2.4.1.2.3. By Distribution Channel Market Share Analysis
10.2.4.2. Saudi Arabia Dry Shampoo Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Type Market Share Analysis
10.2.4.2.2.2. By Function Market Share Analysis
10.2.4.2.2.3. By Distribution Channel Market Share Analysis
10.2.4.3. UAE Dry Shampoo Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Type Market Share Analysis
10.2.4.3.2.2. By Function Market Share Analysis
10.2.4.3.2.3. By Distribution Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Impact of COVID-19 on Global Dry Shampoo Market
13. Market Trends & Developments
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Procter & Gamble Company
14.1.1.1. Company Details
14.1.1.2. Products
14.1.1.3. Financials (As Per Availability)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Kao Corporation
14.1.2.1. Company Details
14.1.2.2. Products
14.1.2.3. Financials (As Per Availability)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. The Estée Lauder Companies
14.1.3.1. Company Details
14.1.3.2. Products
14.1.3.3. Financials (As Per Availability)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Shiseido Company Ltd.
14.1.4.1. Company Details
14.1.4.2. Products
14.1.4.3. Financials (As Per Availability)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. L’Oreal SA
14.1.5.1. Company Details
14.1.5.2. Products
14.1.5.3. Financials (As Per Availability)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. Henkel AG & Co. KGaA
14.1.6.1. Company Details
14.1.6.2. Products
14.1.6.3. Financials (As Per Availability)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. Revlon Inc.
14.1.7.1. Company Details
14.1.7.2. Products
14.1.7.3. Financials (As Per Availability)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. Church & Dwight Co, Inc.
14.1.8.1. Company Details
14.1.8.2. Products
14.1.8.3. Financials (As Per Availability)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. Unilever
14.1.9.1. Company Details
14.1.9.2. Products
14.1.9.3. Financials (As Per Availability)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. Coty Inc.
14.1.10.1. Company Details
14.1.10.2. Products
14.1.10.3. Financials (As Per Availability)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Type
15.3. Target Distribution Channel
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Summary

The global dry shampoo market has witnessed impressive growth driven by shifts in consumer lifestyles, evolving beauty trends, and the demand for convenient haircare solutions. Dry shampoo, a waterless alternative to traditional shampoo, has gained popularity for its ability to refresh hair, absorb excess oil, and add volume without the need for water or extensive styling.

Consumers are increasingly seeking time-efficient and on-the-go solutions, leading to a surge in the demand for dry shampoos. This trend is fueled by factors such as hectic schedules, urbanization, and environmental concerns related to water conservation. Consequently, the market has seen a wide range of dry shampoo products catering to various hair types, preferences, and needs.

One major driver is the increasing demand for natural and organic beauty products. This demand has prompted manufacturers to formulate dry shampoos with plant-based ingredients, free from harsh chemicals. Additionally, the influence of social media and digital platforms has raised awareness about haircare routines, contributing to the market's growth.

The market's expansion is further influenced by product innovations, including powder and aerosol formats, unique fragrances, and specialized formulas for different hair colors. Online retail platforms and e-commerce channels have made these products easily accessible to consumers worldwide, further fueling market growth.

Key Market Drivers

Changing Lifestyles and Convenience: In today's fast-paced world, changing lifestyles characterized by busy schedules and demanding work commitments have significantly influenced consumer preferences for convenient haircare solutions. Dry shampoo has emerged as a sought-after solution in response to these changing dynamics. It offers a convenient and time-saving way to refresh hair without the need for a traditional wet shampooing routine. The convenience factor is a driving force behind the growing popularity of dry shampoo, catering to individuals who prioritize efficiency without compromising on the look and feel of their hair.

Urbanization and Limited Water Availability: The process of urbanization has brought about smaller living spaces and limited access to water resources in densely populated areas. Simultaneously, there is growing awareness about environmental sustainability. Dry shampoo addresses these challenges by offering a practical solution that conserves water. In regions facing water scarcity or restrictions, dry shampoo becomes a crucial tool in optimizing water usage while still achieving desired hair hygiene and style.

Environmental Consciousness: Environmental consciousness is driving a shift in consumer behavior towards more sustainable choices. Dry shampoo has gained favor among environmentally conscious consumers due to its contribution to resource conservation. By eliminating the need for water during hair cleansing, dry shampoo minimizes water wastage. Furthermore, dry shampoo's reduced packaging waste compared to traditional shampoo bottles supports eco-friendly practices.

Hair Health and Damage Prevention: Maintaining optimal hair health is a priority for consumers, and the frequent use of water and traditional shampoos can sometimes contribute to hair damage. Dry shampoo emerges as a solution that aligns with hair health objectives. By absorbing excess oil and refreshing the hair without water, it extends the time between wet washes, helping retain the hair's natural oils essential for hair health.

Styling and Volume Enhancement: Beyond their cleansing properties, dry shampoos have gained traction for their styling and volume-enhancing capabilities. Consumers are increasingly drawn to products that offer multifunctional benefits, and dry shampoos fit the bill by providing texture and volume to hair.

Key Market Challenges

Product Residue and Effectiveness: A significant challenge in the dry shampoo market is the potential for residue accumulation on the scalp and hair, resulting in an undesirable dull or sticky appearance. Manufacturers must address this challenge by developing formulations that not only effectively absorb excess oil and refresh the hair but also minimize visible residue and discomfort.

Proper Application Techniques: The proper application of dry shampoo presents a challenge as it requires specific skills to achieve desired outcomes. Incorrect application can result in uneven product distribution, leaving a visible white cast on the hair or scalp. Manufacturers should provide clear and user-friendly instructions on how to apply dry shampoo effectively.

Impact on Scalp Health: The improper or excessive use of dry shampoo has the potential to negatively impact scalp health. Accumulated product residue from frequent application can clog hair follicles, leading to irritation and potentially exacerbating existing scalp conditions. Manufacturers should emphasize the need to balance convenience with scalp health.

Lack of Deep Cleansing: While dry shampoo is effective in quickly addressing oil and grease, it falls short in providing the thorough cleansing that traditional shampooing offers. Over time, relying solely on dry shampoo without intermittent wet cleansing may result in the accumulation of product residue, environmental pollutants, and oils on the scalp and hair.

Competition and Brand Differentiation: The global dry shampoo market is marked by intensifying competition. Manufacturers must leverage innovative marketing campaigns, distinct value propositions, and continuous product innovation to capture and maintain consumer attention.

Key Market Trends

Customization and Personalization: Consumers are demanding dry shampoos that cater to their individual needs and preferences. Brands are introducing dry shampoos specially formulated for specific hair types, colors, and concerns. Moreover, customizable options are on the rise, allowing users to tailor their haircare routines according to their personal preferences.

Smart and Tech-Driven Solutions: The integration of smart and tech-driven solutions is transforming the dry shampoo market. Smart dry shampoos can monitor scalp conditions, track product usage, and provide real-time feedback. Advancements like 3D printing and artificial intelligence are used to create tailor-made dry shampoos that cater to individual hair types, concerns, and preferences.

Natural and Organic Ingredients: The global trend towards clean beauty has made its mark on the dry shampoo market. Consumers are seeking products that are free from harsh chemicals and synthetic additives. Brands are reformulating their products to include botanical extracts, essential oils, and plant-based ingredients known for their nourishing and gentle properties.

Rise of Waterless Beauty: The waterless beauty movement is gaining traction, and dry shampoo perfectly aligns with this trend. Dry shampoo's water-free approach resonates with consumers who prioritize sustainability and water conservation.

Multi-Functional Products: Dry shampoos are evolving into versatile solutions that offer additional styling benefits. These products provide more than one purpose, streamlining beauty routines and reducing clutter in cabinets.

Expansion of Male Grooming: The dry shampoo market has expanded to cater to the growing male grooming market. Brands are introducing dry shampoos formulated to address men's unique hair concerns, tapping into the evolving norms of male personal care and grooming.

Segmental Insights

Type Insights: Powder-based dry shampoos are emerging as the fastest-growing segment in the global dry shampoo market. Powder dry shampoos offer a waterless alternative that aligns with eco-conscious and sustainable beauty movements. Additionally, these products are favored for their versatility, catering to various hair types and styles.

Distribution Channel Insights: Online sales have become the fastest-growing segment in the global dry shampoo market. Online sales offer benefits such as easy access to a wide range of products, user reviews, and seamless home delivery. Digital marketing strategies, influencer collaborations, and targeted advertisements are amplifying the online shopping experience for consumers.

Regional Insights

The northern region has emerged as the fastest-growing segment in the global dry shampoo market. Urban areas in the northern region often experience busy routines, leading consumers to seek convenient haircare solutions like dry shampoo. Additionally, colder climates may discourage frequent hair washing due to the drying effects of heated indoor environments. The trend towards eco-conscious choices and the popularity of waterless beauty also contribute to the segment's growth.
Key Market Players
Procter & Gamble Company
Kao Corporation
The Estée Lauder Companies
Shiseido Company Ltd.
L’Oreal SA
Henkel AG & Co. KGaA
Revlon Inc.
Church & Dwight Co, Inc.
Unilever
Coty Inc.
Report Scope:
In this report, the global Dry Shampoo market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• Dry Shampoo Market, By Type
o Spray
o Powder
o Foam
• Dry Shampoo Market, By Function:
o Anit-Dandruff
o Color Protection
o Hair Loss Protection
o Daily Care
• Dry Shampoo Market, By Distribution Channel:
o Online
o Offline
• Dry Shampoo Market, By Region:
o North America
 United States
 Canada
 Mexico
o Asia-Pacific
 China
 Japan
 India
 Vietnam
 South Korea
o Europe
 France
 United Kingdom
 Italy
 Germany
 Spain
o South America
 Brazil
 Argentina
 Colombia
o Middle East & Africa
 South Africa
 Saudi Arabia
 UAE
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global Dry Shampoo market.
Available Customizations:
Global Dry Shampoo market report with the given market data, Tech Sci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).



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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Voice of Customer
4.1. Brand Awareness
4.2. Factors Influencing Purchase Decision
4.3. Sources of Information
5. Global Dry Shampoo Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type Market Share Analysis (Spray, Powder, Foam)
5.2.2. By Function Market Share Analysis (Anit-Dandruff, Color Protection, Hair Loss Protection, Daily Care)
5.2.3. By Distribution Channel Market Share Analysis (Online, Offline)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North America Market Share Analysis
5.2.4.2. Asia-Pacific Market Share Analysis
5.2.4.3. Europe Market Share Analysis
5.2.4.4. South America Market Share Analysis
5.2.4.5. Middle East & Africa Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
5.3. Global Dry Shampoo Market Mapping & Opportunity Assessment
5.3.1. By Type Market Mapping & Opportunity Assessment
5.3.2. By Function Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. North America Dry Shampoo Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type Market Share Analysis
6.2.2. By Function Market Share Analysis
6.2.3. By Distribution Channel Market Share Analysis
6.2.4. By Country Market Share Analysis
6.2.4.1. United States Dry Shampoo Market Outlook
6.2.4.1.1. Market Size & Forecast
6.2.4.1.1.1. By Value
6.2.4.1.2. Market Share & Forecast
6.2.4.1.2.1. By Type Market Share Analysis
6.2.4.1.2.2. By Function Market Share Analysis
6.2.4.1.2.3. By Distribution Channel Market Share Analysis
6.2.4.2. Canada Dry Shampoo Market Outlook
6.2.4.2.1. Market Size & Forecast
6.2.4.2.1.1. By Value
6.2.4.2.2. Market Share & Forecast
6.2.4.2.2.1. By Type Market Share Analysis
6.2.4.2.2.2. By Function Market Share Analysis
6.2.4.2.2.3. By Distribution Channel Market Share Analysis
6.2.4.3. Mexico Dry Shampoo Market Outlook
6.2.4.3.1. Market Size & Forecast
6.2.4.3.1.1. By Value
6.2.4.3.2. Market Share & Forecast
6.2.4.3.2.1. By Type Market Share Analysis
6.2.4.3.2.2. By Function Market Share Analysis
6.2.4.3.2.3. By Distribution Channel Market Share Analysis
7. Asia-Pacific Dry Shampoo Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type Market Share Analysis
7.2.2. By Function Market Share Analysis
7.2.3. By Distribution Channel Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. China Dry Shampoo Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Type Market Share Analysis
7.2.4.1.2.2. By Function Market Share Analysis
7.2.4.1.2.3. By Distribution Channel Market Share Analysis
7.2.4.2. Japan Dry Shampoo Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Type Market Share Analysis
7.2.4.2.2.2. By Function Market Share Analysis
7.2.4.2.2.3. By Distribution Channel Market Share Analysis
7.2.4.3. India Dry Shampoo Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Type Market Share Analysis
7.2.4.3.2.2. By Function Market Share Analysis
7.2.4.3.2.3. By Distribution Channel Market Share Analysis
7.2.4.4. Vietnam Dry Shampoo Market Outlook
7.2.4.4.1. Market Size & Forecast
7.2.4.4.1.1. By Value
7.2.4.4.2. Market Share & Forecast
7.2.4.4.2.1. By Type Market Share Analysis
7.2.4.4.2.2. By Function Market Share Analysis
7.2.4.4.2.3. By Distribution Channel Market Share Analysis
7.2.4.5. South Korea Dry Shampoo Market Outlook
7.2.4.5.1. Market Size & Forecast
7.2.4.5.1.1. By Value
7.2.4.5.2. Market Share & Forecast
7.2.4.5.2.1. By Type Market Share Analysis
7.2.4.5.2.2. By Function Market Share Analysis
7.2.4.5.2.3. By Distribution Channel Market Share Analysis
8. Europe Dry Shampoo Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type Market Share Analysis
8.2.2. By Function Market Share Analysis
8.2.3. By Distribution Channel Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. France Dry Shampoo Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Type Market Share Analysis
8.2.4.1.2.2. By Function Market Share Analysis
8.2.4.1.2.3. By Distribution Channel Market Share Analysis
8.2.4.2. Germany Dry Shampoo Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Type Market Share Analysis
8.2.4.2.2.2. By Function Market Share Analysis
8.2.4.2.2.3. By Distribution Channel Market Share Analysis
8.2.4.3. Spain Dry Shampoo Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Type Market Share Analysis
8.2.4.3.2.2. By Function Market Share Analysis
8.2.4.3.2.3. By Distribution Channel Market Share Analysis
8.2.4.4. Italy Dry Shampoo Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Type Market Share Analysis
8.2.4.4.2.2. By Function Market Share Analysis
8.2.4.4.2.3. By Distribution Channel Market Share Analysis
8.2.4.5. United Kingdom Dry Shampoo Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Type Market Share Analysis
8.2.4.5.2.2. By Function Market Share Analysis
8.2.4.5.2.3. By Distribution Channel Market Share Analysis
9. South America Dry Shampoo Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type Market Share Analysis
9.2.2. By Function Market Share Analysis
9.2.3. By Distribution Channel Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Argentina Dry Shampoo Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Type Market Share Analysis
9.2.4.1.2.2. By Function Market Share Analysis
9.2.4.1.2.3. By Distribution Channel Market Share Analysis
9.2.4.2. Colombia Dry Shampoo Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Type Market Share Analysis
9.2.4.2.2.2. By Function Market Share Analysis
9.2.4.2.2.3. By Distribution Channel Market Share Analysis
9.2.4.3. Brazil Dry Shampoo Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Type Market Share Analysis
9.2.4.3.2.2. By Function Market Share Analysis
9.2.4.3.2.3. By Distribution Channel Market Share Analysis
10. Middle East & Africa Dry Shampoo Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type Market Share Analysis
10.2.2. By Function Market Share Analysis
10.2.3. By Distribution Channel Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. South Africa Dry Shampoo Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Type Market Share Analysis
10.2.4.1.2.2. By Function Market Share Analysis
10.2.4.1.2.3. By Distribution Channel Market Share Analysis
10.2.4.2. Saudi Arabia Dry Shampoo Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Type Market Share Analysis
10.2.4.2.2.2. By Function Market Share Analysis
10.2.4.2.2.3. By Distribution Channel Market Share Analysis
10.2.4.3. UAE Dry Shampoo Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Type Market Share Analysis
10.2.4.3.2.2. By Function Market Share Analysis
10.2.4.3.2.3. By Distribution Channel Market Share Analysis
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Impact of COVID-19 on Global Dry Shampoo Market
13. Market Trends & Developments
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Procter & Gamble Company
14.1.1.1. Company Details
14.1.1.2. Products
14.1.1.3. Financials (As Per Availability)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Kao Corporation
14.1.2.1. Company Details
14.1.2.2. Products
14.1.2.3. Financials (As Per Availability)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. The Estée Lauder Companies
14.1.3.1. Company Details
14.1.3.2. Products
14.1.3.3. Financials (As Per Availability)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. Shiseido Company Ltd.
14.1.4.1. Company Details
14.1.4.2. Products
14.1.4.3. Financials (As Per Availability)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. L’Oreal SA
14.1.5.1. Company Details
14.1.5.2. Products
14.1.5.3. Financials (As Per Availability)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. Henkel AG & Co. KGaA
14.1.6.1. Company Details
14.1.6.2. Products
14.1.6.3. Financials (As Per Availability)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. Revlon Inc.
14.1.7.1. Company Details
14.1.7.2. Products
14.1.7.3. Financials (As Per Availability)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. Church & Dwight Co, Inc.
14.1.8.1. Company Details
14.1.8.2. Products
14.1.8.3. Financials (As Per Availability)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. Unilever
14.1.9.1. Company Details
14.1.9.2. Products
14.1.9.3. Financials (As Per Availability)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. Coty Inc.
14.1.10.1. Company Details
14.1.10.2. Products
14.1.10.3. Financials (As Per Availability)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
15.1. Key Focus Areas
15.2. Target Type
15.3. Target Distribution Channel
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