Summary

The Global Online Grocery Market is valued approximately at USD 80.84 billion in 2024 and is anticipated to expand at a phenomenal CAGR of 26.80% over the forecast period from 2025 to 2035. Online grocery platforms have emerged as pivotal players in redefining consumer shopping behaviors, offering convenience, accessibility, and customization at the click of a button. By seamlessly blending digital interfaces with hyperlocal supply chains, online grocery ecosystems are empowering both time-starved consumers and agile retailers to pivot toward on-demand delivery and inventory precision. Rising internet penetration, evolving urban lifestyles, and the growing adoption of smartphones have played catalytic roles in ushering this transformation across global markets.
With the global consumer increasingly embracing e-commerce for daily necessities, online grocery channels have gained unprecedented traction—particularly post the pandemic, which fast-tracked digital adoption. Fueled by shifting dietary preferences, busy schedules, and a desire for contactless convenience, categories such as fresh produce, dairy, snacks, and cooking staples are witnessing robust growth. Moreover, leading players are leveraging AI-powered recommendation engines, personalized user journeys, and robust last-mile delivery networks to elevate the digital shopping experience. Strategic investments in warehouse automation, cold-chain logistics, and subscription-based models further propel the scalability of this evolving marketplace.
Regionally, North America leads the digital grocery revolution owing to its tech-savvy population, matured retail infrastructure, and high disposable income. The U.S. market, in particular, is characterized by significant adoption of same-day delivery and click-and-collect models, supported by giants like Amazon Fresh and Walmart. Europe follows closely, where retailers in Germany, the UK, and France are rapidly digitizing supply chains and aligning with sustainability goals. Meanwhile, Asia Pacific is projected to exhibit the highest growth over the forecast period, driven by explosive e-commerce growth in India, China, and Southeast Asia. A youthful demographic, mobile-first behavior, and government digital initiatives in the region are fostering a fertile ground for online grocery expansion.
Major market player included in this report are:
• Amazon.com, Inc.
• Walmart Inc.
• Alibaba Group Holding Limited
• Tesco PLC
• The Kroger Co.
• Ocado Group PLC
• Instacart
• Rakuten Group, Inc.
• Carrefour S.A.
• BigBasket (A Tata Enterprise)
• Coles Group Limited
• JD.com, Inc.
• Target Corporation
• Flipkart (Walmart-owned)
• Seven & I Holdings Co., Ltd.
Global Online Grocery Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025-2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope – Free report customization (equivalent up to 8 analysts’ working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:
By Product Type:
• Fresh Produce
• Breakfast & Dairy
• Snacks & Beverages
• Staples & Cooking Essentials
By Region:
North America
• U.S.
• Canada
Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
Latin America
• Brazil
• Mexico
Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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Table of Contents

Table of Contents
Chapter 1. Global Online Grocery Market Report Scope & Methodology
1.1. Research Objective
1.2. Research Methodology
1.2.1. Forecast Model
1.2.2. Desk Research
1.2.3. Top‐Down and Bottom‐Up Approach
1.3. Research Attributes
1.4. Scope of the Study
1.4.1. Market Definition
1.4.2. Market Segmentation
1.5. Research Assumption
1.5.1. Inclusion & Exclusion
1.5.2. Limitations
1.5.3. Years Considered for the Study
Chapter 2. Executive Summary
2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings
Chapter 3. Global Online Grocery Market Forces Analysis
3.1. Market Forces Shaping the Global Online Grocery Market (2024–2035)
3.2. Drivers
3.2.1. Surging Consumer Preference for Convenience and Contactless Shopping
3.2.2. Accelerated Digital Adoption and Smartphone Penetration
3.3. Restraints
3.3.1. Logistical Complexities and Last‐Mile Delivery Challenges
3.3.2. Concerns Over Freshness, Quality, and Returns
3.4. Opportunities
3.4.1. Expansion into Emerging Markets with Growing E-commerce Adoption
3.4.2. Advancements in Cold-Chain Logistics, AI-Driven Personalization, and Subscription Models
Chapter 4. Global Online Grocery Industry Analysis
4.1. Porter’s Five Forces Model
4.1.1. Bargaining Power of Buyer
4.1.2. Bargaining Power of Supplier
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s Five Forces Forecast Model (2024–2035)
4.3. PESTEL Analysis
4.3.1. Political
4.3.2. Economic
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024–2025)
4.7. Global Pricing Analysis and Trends 2025
4.8. Analyst Recommendation & Conclusion
Chapter 5. Global Online Grocery Market Size & Forecasts by Product Type 2025–2035
5.1. Market Overview
5.2. Global Online Grocery Market Performance – Potential Analysis (2025)
5.3. Fresh Produce
5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
5.3.2. Market Size Analysis, by Region, 2025–2035
5.4. Breakfast & Dairy
5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
5.4.2. Market Size Analysis, by Region, 2025–2035
5.5. Snacks & Beverages
5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
5.5.2. Market Size Analysis, by Region, 2025–2035
5.6. Staples & Cooking Essentials
5.6.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
5.6.2. Market Size Analysis, by Region, 2025–2035
Chapter 6. Global Online Grocery Market Size & Forecasts by Region 2025–2035
6.1. Global Online Grocery Market, Regional Market Snapshot
6.2. Top Leading & Emerging Countries
6.3. North America Online Grocery Market
6.3.1. U.S. Online Grocery Market
6.3.1.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.3.1.2. Revenue Analysis, by Product Type, 2025–2035
6.3.2. Canada Online Grocery Market
6.3.2.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.3.2.2. Revenue Analysis, by Product Type, 2025–2035
6.4. Europe Online Grocery Market
6.4.1. UK Online Grocery Market
6.4.1.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.4.1.2. Revenue Analysis, by Product Type, 2025–2035
6.4.2. Germany Online Grocery Market
6.4.2.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.4.2.2. Revenue Analysis, by Product Type, 2025–2035
6.4.3. France Online Grocery Market
6.4.3.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.4.3.2. Revenue Analysis, by Product Type, 2025–2035
6.4.4. Spain Online Grocery Market
6.4.4.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.4.4.2. Revenue Analysis, by Product Type, 2025–2035
6.4.5. Italy Online Grocery Market
6.4.5.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.4.5.2. Revenue Analysis, by Product Type, 2025–2035
6.4.6. Rest of Europe Online Grocery Market
6.4.6.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.4.6.2. Revenue Analysis, by Product Type, 2025–2035
6.5. Asia Pacific Online Grocery Market
6.5.1. China Online Grocery Market
6.5.1.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.5.1.2. Revenue Analysis, by Product Type, 2025–2035
6.5.2. India Online Grocery Market
6.5.2.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.5.2.2. Revenue Analysis, by Product Type, 2025–2035
6.5.3. Japan Online Grocery Market
6.5.3.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.5.3.2. Revenue Analysis, by Product Type, 2025–2035
6.5.4. Australia Online Grocery Market
6.5.4.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.5.4.2. Revenue Analysis, by Product Type, 2025–2035
6.5.5. South Korea Online Grocery Market
6.5.5.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.5.5.2. Revenue Analysis, by Product Type, 2025–2035
6.5.6. Rest of Asia Pacific Online Grocery Market
6.5.6.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.5.6.2. Revenue Analysis, by Product Type, 2025–2035
6.6. Latin America Online Grocery Market
6.6.1. Brazil Online Grocery Market
6.6.1.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.6.1.2. Revenue Analysis, by Product Type, 2025–2035
6.6.2. Mexico Online Grocery Market
6.6.2.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.6.2.2. Revenue Analysis, by Product Type, 2025–2035
6.7. Middle East & Africa Online Grocery Market
6.7.1. UAE Online Grocery Market
6.7.1.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.7.1.2. Revenue Analysis, by Product Type, 2025–2035
6.7.2. Saudi Arabia Online Grocery Market
6.7.2.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.7.2.2. Revenue Analysis, by Product Type, 2025–2035
6.7.3. South Africa Online Grocery Market
6.7.3.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.7.3.2. Revenue Analysis, by Product Type, 2025–2035
6.7.4. Rest of Middle East & Africa Online Grocery Market
6.7.4.1. Product Type Breakdown Size & Forecasts, 2025–2035
6.7.4.2. Revenue Analysis, by Product Type, 2025–2035
Chapter 7. Competitive Intelligence
7.1. Top Market Strategies
7.2. Amazon.com, Inc.
7.2.1. Company Overview
7.2.2. Key Executives
7.2.3. Company Snapshot
7.2.4. Financial Performance (Subject to Data Availability)
7.2.5. Product/Services Portfolio
7.2.6. Recent Development
7.2.7. Market Strategies
7.2.8. SWOT Analysis
7.3. Walmart Inc.
7.4. Alibaba Group Holding Limited
7.5. Tesco PLC
7.6. The Kroger Co.
7.7. Ocado Group PLC
7.8. Instacart
7.9. Rakuten Group, Inc.
7.10. Carrefour S.A.
7.11. BigBasket (A Tata Enterprise)
7.12. Coles Group Limited
7.13. JD.com, Inc.
7.14. Target Corporation
7.15. Flipkart (Walmart-owned)
7.16. Seven & I Holdings Co., Ltd.