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ビデオショッピング市場の世界産業規模、シェア、動向、機会、予測、2018-2028F.タイプ別(ショッパブルビデオ、ライブストリームショッピング)、製品タイプ別(アパレル&アクセサリー、ヘルス&パーソナルケア、家電、その他(ホームファニシング、食品&飲料など))、支払方法別(オンライン決済、ペイオンデリバリー)、地域別、競争


Video Shopping Market Global Industry Size, Share, Trends, Opportunity, and Forecast, 2018-2028F.Segmented By Type (Shoppable Videos, Livestream Shopping), By Product Type (Apparel & Accessories, Health & Personal Care, Consumer Electronic, Others (Home Furnishing, Food & Beverage, etc.), By Payment Method (Online Payment, Pay On Delivery), By Region, Competition

ビデオショッピングの需要は、パーソナライズされた便利なビデオショッピング体験へのアクセスのしやすさが原動力となっている。ビデオ経由のライブショッピングにより、ブランドは店舗で顧客に提供するのと同じ... もっと見る

 

 

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ビデオショッピングの需要は、パーソナライズされた便利なビデオショッピング体験へのアクセスのしやすさが原動力となっている。ビデオ経由のライブショッピングにより、ブランドは店舗で顧客に提供するのと同じレベルでパーソナライズされた商品を販売することができるからだ。ビデオショッピングの世界市場は、世界中の発展途上地域と先進地域の両方でスマートホームの普及率が上昇しているため、予測期間中に成長すると予想されている。
ビデオショッピングの世界市場スコープ
ビデオショッピングにより、顧客はビデオやライブストリームを通じてホストとリアルタイムでつながることができ、より良い購買決定を下すことができる。ビデオ・ショッピングやライブ・ショッピングという形で様々なタイプの動画を利用することで、企業は新たな視聴者にリーチし、ブランド認知度を高め、売上を促進することができる。ショッピング可能な動画によって、ブランドは顧客とつながり、より多くのリードを有機的な方法で引き寄せることができる。これは、顧客が迅速、簡単、便利にマーケティングしている製品を購入するように導くリンクを動画に埋め込むことによって達成される。ライブストリームショッピング(ライブショッピング)は、ホスト(通常はインフルエンサーや有名人)がカメラでライブで商品を宣伝するマーケティング手法である。顧客がホストと視聴者の間で完全にライブで対話できるタイプのショッピングである。
世界のビデオショッピング市場概要
ビデオ・ショッピングとは、顧客がライブ・ビデオ・ストリームを通じて販売員やショッピング・アシスタントと対話できる小売体験を指す。これにより、個人は物理的に店舗を訪れることなく、遠隔操作で商品やサービスを購入することができる。ライブストリームショッピングは、Z世代とミレニアル世代の消費者の間で最も急速に成長している市場である。インフルエンサーマーケティングファクトリーは、各年齢層におけるライブストリームショッピングの購買を比較する調査を実施し、米国と英国のZ世代消費者の7%がライブストリーム購買を行ったことがあることを示している。つまり、ライブショッピングを利用することで、小売業者やブランドは莫大な収益の可能性を得ることができ、それが世界のビデオショッピング市場の成長を促進することになる。
米国国勢調査局の2022年レポートによると、2022年におけるeコマース・プラットフォームからの小売売上は、米国の小売売上全体の14.6%である。しかし、中国のeコマース全体の数字と比較しても、ライブショッピングは著しい成長を遂げている。中国では、TaoBaoがライブ・ショッピング市場のほぼ80%を独占している。このように、世界のビデオショッピング市場は予測期間中に高い成長率を目撃することが期待されている。
世界のビデオショッピング市場の促進要因
eコマースとデジタルプラットフォームの台頭は、ビデオショッピングを助長する環境を作り出している。オンラインで買い物をする人が増えたことで、物理的な小売体験を再現したインタラクティブで没入感のあるショッピング体験が求められている。インスタグラム、フェイスブック、TikTok、ユーチューブなどのソーシャルメディア・プラットフォームは、商品発見と推奨のための強力なチャネルとなっている。インフルエンサーやコンテンツ・クリエーターは、ライブ・ショッピング・セッションを通じて商品の宣伝やデモンストレーションを行う上で重要な役割を果たしており、彼らの大規模で熱心なオーディエンスを活用している。
さらに、ビデオショッピングは、消費者に信憑性と信頼の要素を提供する。ライブ形式は、ホスト、インフルエンサー、視聴者間のリアルタイムのやりとりを可能にし、製品の実演、質問への回答、懸念事項への対応を即座に行う機会を提供する。このような透明性と個人的なタッチが、紹介される商品に対する信頼と信用を築き、ビデオショッピングの需要を世界的に牽引している。ライブ・ショッピングは、便利でシームレスなショッピング体験を提供する。視聴者はライブストリーム内で直接購入することができ、別のウェブサイトやアプリをナビゲートする必要がない。この即座の満足感は、従来のオンライン・ショッピングに伴う待ち時間なしに、商品への即時アクセスを求める消費者にアピールする。このような要因が総合的に、消費者がデジタル環境で商品を発見し、買い物し、交流するためのユニークで魅力的な方法として、ライブショッピングの人気上昇に寄与している。
ビデオショッピングの世界市場動向
ライブショッピングは、最近いくつかのトレンドが出現したように進化し続けている。ライブ・ショッピングは、人気のソーシャルメディア・プラットフォームとの統合が進んでいる。インスタグラムやフェイスブックなどのソーシャルメディア大手は、ライブショッピング専用の機能を導入し、インフルエンサーやブランドが既存のユーザーベースを活用して、プラットフォーム内で直接ライブショッピングセッションを実施できるようにしている。ブランドは、視聴者が動画を見ながら直接購入できる、ショッピング可能な動画コンテンツを作成している。インタラクティブなオーバーレイやアノテーションが動画に追加され、視聴者は動画で紹介されている商品をクリックし、動画プレーヤーを離れることなくシームレスに購入することができる。
さらに、ユーザー生成コンテンツ(UGC)が動画ショッピングで重要な役割を果たしている。ブランドは、顧客が自社製品を紹介する動画を作成し、共有することを奨励している。UGC動画は、潜在的な購入者に信憑性と親近感のある体験を提供し、ブランドはUGCをマーケティング・キャンペーンや商品紹介に取り入れることが多い。
さらに、パーソナライゼーションは動画ショッピングの重要なトレンドである。ブランドは顧客データと人工知能(AI)アルゴリズムを活用し、パーソナライズされたおすすめ動画を配信することで、オーダーメイドのショッピング体験を提供し、コンバージョンの可能性を高めている。ブランドとプラットフォームは、顧客に魅力的でインタラクティブなショッピング体験を提供するために、動画コンテンツを革新し、活用し続けています。

世界の動画ショッピング市場の課題
動画ショッピングにおける課題の1つは、動画で商品を正確に表現することである。正確な説明を提供し、商品の特徴を示し、詳細を紹介することは、従来のオンライン・ショッピングに比べて動画を通じてより複雑になる可能性がある。
動画ショッピングは、信頼できるインターネット接続、高品質の動画ストリーミング機能、安全なプラットフォームなど、堅牢な技術インフラに大きく依存している。一貫性のあるシームレスな動画体験を確保することは、特にインターネット接続が不十分な地域や技術的リソースが不十分な地域では困難な場合があります。動画ショッピングにおいて満足のいくユーザー体験を提供することは非常に重要である。したがって、企業は、簡単なナビゲーション、商品のブラウジング、シームレスなビデオインタラクションを容易にする直感的でユーザーフレンドリーなインターフェイスを設計する必要がある。さらに、ビデオショッピングでは、個人情報を共有し、見知らぬ個人や企業とリアルタイムでやりとりすることになる。信頼の確立とセキュリティの確保は重要な課題である。したがって、これらの課題を克服することは、企業と消費者の双方にとって、よりシームレスで魅力的なビデオショッピング体験につながる。
世界のビデオショッピング市場の機会
世界のビデオショッピング市場は、企業と消費者にいくつかの機会を提供している。ライブ・ビデオ・ショッピングにより、企業はリアルタイムで顧客と関わることができ、よりインタラクティブでパーソナライズされたショッピング体験を生み出すことができる。ライブ・ストリーミングを通じて、企業は商品を紹介し、実演を行い、質問に答え、パーソナライズされた推奨を提供することができる。このような高レベルの顧客エンゲージメントは、ブランド・ロイヤルティ、顧客満足度、販売転換率の向上につながる。
インフルエンサーや有名人と協力してライブビデオショッピングセッションを開催することで、ブランドリーチを拡大し、商品の露出を増やし、売上を促進することができる。インフルエンサーは、その信頼性、専門知識、フォロワーを活用し、商品を推薦し、推薦を提供し、購買決定に影響を与えることができる。
ビデオショッピングは、ウェブサイト、モバイルアプリ、ソーシャルメディアプラットフォームなどの他のチャネルと統合することができる。顧客は、動画の視聴から購入、カートへの商品の追加、追加商品情報へのアクセスへとシームレスに移行することができる。このクロスチャネル統合により、顧客にシームレスで便利なショッピング体験を提供することができる。
企業プロフィール
世界の動画ショッピング市場の主要企業は、Bambuser AB、buywith inc、Restream, Inc.、Oveit, Inc.(Streams.live)、CommentSold, Inc.、Buy It Live International, Inc.、GhostRetail Inc.、Loop Now Technologies, Inc.(Firework)である。
市場細分化
世界のビデオ・ショッピング市場は、タイプ、製品タイプ、支払い方法によって区分される。市場はショッパブルビデオとライブストリームショッピングに分けられる。製品タイプに基づくと、市場はアパレル&アクセサリー、ヘルス&パーソナルケア、家電、その他(ホームファニシング、食品&飲料など)に分けられる。決済方法によって、市場はオンライン決済と代金引換に区分される。地域別では、北米、欧州、アジア太平洋、南米、中東・アフリカに区分される。
レポートの範囲
本レポートでは、ビデオショッピングの世界市場を以下のカテゴリーに分類し、さらに業界動向についても詳述しています:
- ビデオショッピングの世界市場、製品タイプ別
o ショッパブルビデオ
o ライブストリーム・ショッピング
- ビデオショッピングの世界市場、製品タイプ別
o アパレル・アクセサリー
o ヘルス&パーソナルケア
o 家電製品
o その他(ホームファニッシング、食品・飲料など)
- ビデオショッピングの世界市場:支払方法別
o オンライン決済
o オンデリバリー
- ビデオショッピングの世界市場:地域別
o 北米
 米国
 カナダ
 メキシコ
o ヨーロッパ
 ドイツ
 フランス
 イギリス
 イタリア
 スペイン
o アジア太平洋
 中国
 インド
 日本
 韓国
 オーストラリア
南米
 ブラジル
 アルゼンチン
 コロンビア
中東・アフリカ
 サウジアラビア
 アラブ首長国連邦
 南アフリカ
競争状況
企業プロフィール:世界のビデオショッピング市場における主要企業の詳細分析。
利用可能なカスタマイズ:
TechSci Research社は、与えられた市場データをもとに、企業固有のニーズに応じたカスタマイズを提供しています。このレポートでは以下のカスタマイズが可能です:
企業情報
- 追加市場プレイヤーの詳細分析とプロファイリング(最大5社)。

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目次

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Data Triangulation & Validation
2.6. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Impact of COVID-19 on Global Video Shopping Market
5. Voice of Customer Analysis
5.1. Brand Awareness
5.2. Factors Influencing Purchase Decision
5.3. Challenges Faced
6. Global Video Shopping Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type Market Share Analysis (Shoppable Videos, Livestream Shopping)
6.2.2. By Product Type Market Share Analysis (Apparel & Accessories, Health and Personal Care, Consumer Electronic, Others (Home Furnishing, Food & Beverage, etc.))
6.2.3. By Payment Method Market Share Analysis (Online Payment, Pay On Delivery)
6.2.4. By Regional Market Share Analysis
6.2.4.1. North America Market Analysis
6.2.4.2. Asia -Pacific Market Analysis
6.2.4.3. Europe Market Analysis
6.2.4.4. South America Market Analysis
6.2.4.5. Middle East & Africa Market Analysis
6.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
6.3. Global Video Shopping Mapping & Opportunity Assessment
6.3.1. By Type Market Mapping & Opportunity Assessment
6.3.2. By Product Type Market Mapping & Opportunity Assessment
6.3.3. By Payment Method Market Mapping & Opportunity Assessment
6.3.4. By Regional Market Mapping & Opportunity Assessment
7. North America Video Shopping Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type Market Share Analysis
7.2.2. By Product Type Market Share Analysis
7.2.3. By Payment Method Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. United States Video Shopping Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Type Market Share Analysis
7.2.4.1.2.2. By Product Type Market Share Analysis
7.2.4.1.2.3. By Payment Method Market Share Analysis
7.2.4.2. Canada Video Shopping Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Type Market Share Analysis
7.2.4.2.2.2. By Product Type Market Share Analysis
7.2.4.2.2.3. By Payment Method Market Share Analysis
7.2.4.3. Mexico Video Shopping Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Type Market Share Analysis
7.2.4.3.2.2. By Product Type Market Share Analysis
7.2.4.3.2.3. By Payment Method Market Share Analysis
8. Asia-Pacific Video Shopping Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type Market Share Analysis
8.2.2. By Product Type Market Share Analysis
8.2.3. By Payment Method Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. China Video Shopping Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Type Market Share Analysis
8.2.4.1.2.2. By Product Type Market Share Analysis
8.2.4.1.2.3. By Payment Method Market Share Analysis
8.2.4.2. India Video Shopping Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Type Market Share Analysis
8.2.4.2.2.2. By Product Type Market Share Analysis
8.2.4.2.2.3. By Payment Method Market Share Analysis
8.2.4.3. Japan Video Shopping Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Type Market Share Analysis
8.2.4.3.2.2. By Product Type Market Share Analysis
8.2.4.3.2.3. By Payment Method Market Share Analysis
8.2.4.4. South Korea Video Shopping Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Type Market Share Analysis
8.2.4.4.2.2. By Product Type Market Share Analysis
8.2.4.4.2.3. By Payment Method Market Share Analysis
8.2.4.5. Australia Video Shopping Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Type Market Share Analysis
8.2.4.5.2.2. By Product Type Market Share Analysis
8.2.4.5.2.3. By Payment Method Market Share Analysis
9. Europe Video Shopping Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type Market Share Analysis
9.2.2. By Product Type Market Share Analysis
9.2.3. By Payment Method Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Germany Video Shopping Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Type Market Share Analysis
9.2.4.1.2.2. By Product Type Market Share Analysis
9.2.4.1.2.3. By Payment Method Market Share Analysis
9.2.4.2. France Video Shopping Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Type Market Share Analysis
9.2.4.2.2.2. By Product Type Market Share Analysis
9.2.4.2.2.3. By Payment Method Market Share Analysis
9.2.4.3. United Kingdom Video Shopping Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Type Market Share Analysis
9.2.4.3.2.2. By Product Type Market Share Analysis
9.2.4.3.2.3. By Payment Method Market Share Analysis
9.2.4.4. Italy Video Shopping Market Outlook
9.2.4.4.1. Market Size & Forecast
9.2.4.4.1.1. By Value
9.2.4.4.2. Market Share & Forecast
9.2.4.4.2.1. By Type Market Share Analysis
9.2.4.4.2.2. By Product Type Market Share Analysis
9.2.4.4.2.3. By Payment Method Market Share Analysis
9.2.4.5. Spain Video Shopping Market Outlook
9.2.4.5.1. Market Size & Forecast
9.2.4.5.1.1. By Value
9.2.4.5.2. Market Share & Forecast
9.2.4.5.2.1. By Type Market Share Analysis
9.2.4.5.2.2. By Product Type Market Share Analysis
9.2.4.5.2.3. By Payment Method Market Share Analysis
10. Middle East & Africa Video Shopping Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type Market Share Analysis
10.2.2. By Product Type Market Share Analysis
10.2.3. By Payment Method Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. Saudi Arabia Video Shopping Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Type Market Share Analysis
10.2.4.1.2.2. By Product Type Market Share Analysis
10.2.4.1.2.3. By Payment Method Market Share Analysis
10.2.4.2. UAE Video Shopping Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Type Market Share Analysis
10.2.4.2.2.2. By Product Type Market Share Analysis
10.2.4.2.2.3. By Payment Method Market Share Analysis
10.2.4.3. South Africa Video Shopping Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Type Market Share Analysis
10.2.4.3.2.2. By Product Type Market Share Analysis
10.2.4.3.2.3. By Payment Method Market Share Analysis
11. South America Video Shopping Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Type Market Share Analysis
11.2.2. By Product Type Market Share Analysis
11.2.3. By Payment Method Market Share Analysis
11.2.3.1. Brazil Video Shopping Market Outlook
11.2.3.1.1. Market Size & Forecast
11.2.3.1.1.1. By Value
11.2.3.1.2. Market Share & Forecast
11.2.3.1.2.1. By Type Market Share Analysis
11.2.3.1.2.2. By Product Type Market Share Analysis
11.2.3.1.2.3. By Payment Method Market Share Analysis
11.2.3.2. Colombia Video Shopping Market Outlook
11.2.3.2.1. Market Size & Forecast
11.2.3.2.1.1. By Value
11.2.3.2.2. Market Share & Forecast
11.2.3.2.2.1. By Type Market Share Analysis
11.2.3.2.2.2. By Product Type Market Share Analysis
11.2.3.2.2.3. By Payment Method Market Share Analysis
11.2.3.3. Argentina Video Shopping Market Outlook
11.2.3.3.1. Market Size & Forecast
11.2.3.3.1.1. By Value
11.2.3.3.2. Market Share & Forecast
11.2.3.3.2.1. By Type Market Share Analysis
11.2.3.3.2.2. By Product Type Market Share Analysis
11.2.3.3.2.3. By Payment Method Market Share Analysis
12. Market Dynamics
12.1. Drivers
12.1.1. Increased E-commerce Penetration
12.1.2. Influence of Social Media
12.1.3. Provides Convenient and Seamless Shopping Experience
12.2. Challenges
12.2.1. Unsatisfactory User Experience
12.2.2. Trust and Security Concern
13. Market Trends & Developments
13.1. Virtual Try-On and Product Visualization
13.2. Personalized Video Recommendations
13.3. Integration with E-commerce Platforms
13.4. Trend Towards Shorter and More Condensed Live Streams
13.5. Enhanced Payment and Transaction Options
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Amazon.com, Inc. (Amazon Live)
14.1.1.1. Company Details
14.1.1.2. Products
14.1.1.3. Financials (As Reported)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Smartzer Ltd
14.1.2.1. Company Details
14.1.2.2. Products
14.1.2.3. Financials (As Reported)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. Bambuser AB
14.1.3.1. Company Details
14.1.3.2. Products
14.1.3.3. Financials (As Reported)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. buywith inc
14.1.4.1. Company Details
14.1.4.2. Products
14.1.4.3. Financials (As Reported)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. Restream, Inc.
14.1.5.1. Company Details
14.1.5.2. Products
14.1.5.3. Financials (As Reported)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. Oveit, Inc. (Streams.live)
14.1.6.1. Company Details
14.1.6.2. Products
14.1.6.3. Financials (As Reported)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. CommentSold, Inc.
14.1.7.1. Company Details
14.1.7.2. Products
14.1.7.3. Financials (As Reported)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. Buy It Live International, Inc
14.1.8.1. Company Details
14.1.8.2. Products
14.1.8.3. Financials (As Reported)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. GhostRetail Inc.
14.1.9.1. Company Details
14.1.9.2. Products
14.1.9.3. Financials (As Reported)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. Loop Now Technologies, Inc. (Firework)
14.1.10.1. Company Details
14.1.10.2. Products
14.1.10.3. Financials (As Reported)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
16. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

 

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Summary

The demand for video shopping is driven by the accessibility of a personalized and convenient video shopping experience as live shopping via video enables brands to sell products with the same level of personalization as they offer customers in-store. The global video shopping market is anticipated to grow during the forecast period due to the rising penetration of smart homes, both in developing and developed regions across the world.
Global Video Shopping Market Scope
Video shopping allows customers to connect with the host in real-time via video or livestream which can help them make better purchasing decisions. By using different types of videos in the form of video shopping and live shopping, businesses can reach new audiences, increase brand awareness, and drive sales. A shoppable video allows brands to connect with customers which attract more leads in an organic manner. This is achieved by embedding links into videos that lead customers to purchase the product that is marketing, quickly, easily, and conveniently. While livestream shopping, or live shopping, is a marketing technique in which a host, typically an influencer or celebrity, advertises a product live on camera. It is the type of shopping in which customers can interact between the host and the audience completely live.
Global Video Shopping Market Overview
Video shopping refers to a retail experience where customers can interact with a salesperson or a shopping assistant through a live video stream. It enables individuals to shop for products or services remotely without physically visiting a store. Livestream shopping is a market growing most rapidly among Gen-Z and millennial consumers. The influencer marketing factory conducted a study comparing livestream shopping purchases among each age group, which shows that 7% of Gen Z consumers in the US and UK had made a livestream purchase. So, with live shopping, retailers and brands can make huge revenue potential which will drive the growth of the global video shopping market.
According to US Census Bureau 2022 report, retail sales from eCommerce platforms in 2022 was 14.6% of total retail sales in the US. However, even when compared to China's overall eCommerce numbers, live shopping has experienced significant growth improvements. In China, TaoBao dominates with almost 80% of the live shopping market. Thus, the global video shopping market is expected to witness high growth rate during the forecast period.
Global Video Shopping Market Drivers
The rise of e-commerce and digital platforms has created a conducive environment for video shopping. With more people shopping online, there is a demand for interactive and immersive shopping experiences that replicate the physical retail experience. Social media platforms, such as Instagram, Facebook, TikTok, and YouTube, have become powerful channels for product discovery and recommendation. Influencers and content creators play a significant role in promoting and demonstrating products through live shopping sessions, leveraging their large and engaged audiences.
Moreover, video shopping offers an element of authenticity and trust to consumers. The live format allows for real-time interactions between hosts, influencers, and viewers, providing an opportunity for immediate product demonstrations, answering questions, and addressing concerns. This transparency and personal touch build trust and confidence in the products being showcased which is driving the demand for video shopping globally. Live shopping provides a convenient and seamless shopping experience. Viewers can make purchases directly within the livestream, eliminating the need to navigate through separate websites or apps. This instant gratification appeals to consumers who seek immediate access to products without the wait associated with traditional online shopping. Such factors collectively contribute to the rising popularity of live shopping as a unique and engaging way for consumers to discover, shop, and interact with products in the digital landscape.
Global Video Shopping Market Trends
Live shopping continues to evolve as several trends have emerged in recent times. Live shopping has become increasingly integrated with popular social media platforms. Social media giants such as Instagram and Facebook have introduced dedicated live shopping features, allowing influencers and brands to conduct live shopping sessions directly within the platform, leveraging their existing user base. Brands are creating shoppable video content where viewers can directly make purchases while watching videos. Interactive overlays or annotations are added to videos, allowing viewers to click on products showcased in the video and make a purchase seamlessly without leaving the video player.
Moreover, user-generated content (UGC) is playing a significant role in video shopping. Brands are encouraging customers to create and share videos featuring their products. UGC videos provide authentic and relatable experiences for potential buyers, and brands often incorporate UGC into their marketing campaigns and product showcases.
Additionally, personalization is a key trend in video shopping. Brands are leveraging customer data and artificial intelligence (AI) algorithms to deliver personalized video recommendations, providing a tailored shopping experience and increasing the likelihood of conversion. These new trends in video shopping showcase the dynamic nature of this emerging trend, as brands and platforms continue to innovate and leverage video content to create engaging and interactive shopping experiences for customers.

Global Video Shopping Market Challenges
One of the challenges in video shopping is accurately representing products through video. Providing accurate descriptions, demonstrating product features, and showcasing details can be more complex through video compared to traditional online shopping.
Video shopping relies heavily on robust technical infrastructure, including reliable internet connections, high-quality video streaming capabilities, and secure platforms. Ensuring consistent and seamless video experiences can be challenging, especially in areas with poor internet connectivity or inadequate technical resources. Providing a satisfactory user experience in video shopping is crucial. Thus, businesses need to design intuitive and user-friendly interfaces that facilitate easy navigation, product browsing, and seamless video interactions. Moreover, video shopping involves sharing personal information and engaging in real-time interactions with unknown individuals or businesses. Establishing trust and ensuring security are significant challenges. Thus, overcoming these challenges can lead to a more seamless and engaging video shopping experience for both businesses and consumers.
Global Video Shopping Market Opportunities
The global video shopping market presents several opportunities for businesses and consumers. Live video shopping allows businesses to engage with customers in real-time, creating a more interactive and personalized shopping experience. Through live streaming, businesses can showcase products, provide demonstrations, answer questions, and offer personalized recommendations. This high level of customer engagement can lead to increased brand loyalty, customer satisfaction, and sales conversions.
Collaborating with influencers and celebrities to host live video shopping sessions can amplify brand reach, increase product exposure, and drive sales. Influencers can leverage their authenticity, expertise, and following to endorse products, provide recommendations, and influence purchase decisions.
Video shopping can be integrated with other channels such as websites, mobile apps, and social media platforms. Customers can seamlessly transition from watching a video to making a purchase, adding items to their cart, or accessing additional product information. This cross-channel integration can provide a seamless and convenient shopping experience for customers.
Company Profiles
The major players in the global video shopping market are Bambuser AB, buywith inc, Restream, Inc., Oveit, Inc. (Streams.live), CommentSold, Inc., Buy It Live International, Inc, GhostRetail Inc., and Loop Now Technologies, Inc. (Firework).
Market Segmentation
The global video shopping market is segmented based on type, product type, and payment method. The market is divided into shoppable videos and livestream shopping. Based on the product type, the market is divided into apparel & accessories, health & personal care, consumer electronic, and others (home furnishing, food & beverage, etc.). Based on the payment method, the market is segmented into online payment and pay on delivery. Based on region, the market is segmented into North America, Europe, Asia-Pacific, South America, and Middle East & Africa.
Report Scope:
In this report, the global video shopping market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• Global Video Shopping Market, By Product Type:
o Shoppable Videos
o Livestream Shopping
• Global Video Shopping Market, By Product Type:
o Apparel & Accessories
o Health and Personal Care
o Consumer Electronic
o Others (Home Furnishing, Food & Beverage, etc.)
• Global Video Shopping Market, By Payment Method:
o Online Payment
o Pay On Delivery
• Global Video Shopping Market, By Region:
o North America
 United States
 Canada
 Mexico
o Europe
 Germany
 France
 United Kingdom
 Italy
 Spain
o Asia-Pacific
 China
 India
 Japan
 South Korea
 Australia
o South America
 Brazil
 Argentina
 Colombia
o Middle East & Africa
 Saudi Arabia
 UAE
 South Africa
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the global video shopping market.
Available Customizations:
With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).



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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Data Triangulation & Validation
2.6. Assumptions and Limitations
3. Executive Summary
3.1. Market Overview
3.2. Market Forecast
3.3. Key Regions
3.4. Key Segments
4. Impact of COVID-19 on Global Video Shopping Market
5. Voice of Customer Analysis
5.1. Brand Awareness
5.2. Factors Influencing Purchase Decision
5.3. Challenges Faced
6. Global Video Shopping Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type Market Share Analysis (Shoppable Videos, Livestream Shopping)
6.2.2. By Product Type Market Share Analysis (Apparel & Accessories, Health and Personal Care, Consumer Electronic, Others (Home Furnishing, Food & Beverage, etc.))
6.2.3. By Payment Method Market Share Analysis (Online Payment, Pay On Delivery)
6.2.4. By Regional Market Share Analysis
6.2.4.1. North America Market Analysis
6.2.4.2. Asia -Pacific Market Analysis
6.2.4.3. Europe Market Analysis
6.2.4.4. South America Market Analysis
6.2.4.5. Middle East & Africa Market Analysis
6.2.5. By Top 5 Companies Market Share Analysis, Others (2022)
6.3. Global Video Shopping Mapping & Opportunity Assessment
6.3.1. By Type Market Mapping & Opportunity Assessment
6.3.2. By Product Type Market Mapping & Opportunity Assessment
6.3.3. By Payment Method Market Mapping & Opportunity Assessment
6.3.4. By Regional Market Mapping & Opportunity Assessment
7. North America Video Shopping Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type Market Share Analysis
7.2.2. By Product Type Market Share Analysis
7.2.3. By Payment Method Market Share Analysis
7.2.4. By Country Market Share Analysis
7.2.4.1. United States Video Shopping Market Outlook
7.2.4.1.1. Market Size & Forecast
7.2.4.1.1.1. By Value
7.2.4.1.2. Market Share & Forecast
7.2.4.1.2.1. By Type Market Share Analysis
7.2.4.1.2.2. By Product Type Market Share Analysis
7.2.4.1.2.3. By Payment Method Market Share Analysis
7.2.4.2. Canada Video Shopping Market Outlook
7.2.4.2.1. Market Size & Forecast
7.2.4.2.1.1. By Value
7.2.4.2.2. Market Share & Forecast
7.2.4.2.2.1. By Type Market Share Analysis
7.2.4.2.2.2. By Product Type Market Share Analysis
7.2.4.2.2.3. By Payment Method Market Share Analysis
7.2.4.3. Mexico Video Shopping Market Outlook
7.2.4.3.1. Market Size & Forecast
7.2.4.3.1.1. By Value
7.2.4.3.2. Market Share & Forecast
7.2.4.3.2.1. By Type Market Share Analysis
7.2.4.3.2.2. By Product Type Market Share Analysis
7.2.4.3.2.3. By Payment Method Market Share Analysis
8. Asia-Pacific Video Shopping Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type Market Share Analysis
8.2.2. By Product Type Market Share Analysis
8.2.3. By Payment Method Market Share Analysis
8.2.4. By Country Market Share Analysis
8.2.4.1. China Video Shopping Market Outlook
8.2.4.1.1. Market Size & Forecast
8.2.4.1.1.1. By Value
8.2.4.1.2. Market Share & Forecast
8.2.4.1.2.1. By Type Market Share Analysis
8.2.4.1.2.2. By Product Type Market Share Analysis
8.2.4.1.2.3. By Payment Method Market Share Analysis
8.2.4.2. India Video Shopping Market Outlook
8.2.4.2.1. Market Size & Forecast
8.2.4.2.1.1. By Value
8.2.4.2.2. Market Share & Forecast
8.2.4.2.2.1. By Type Market Share Analysis
8.2.4.2.2.2. By Product Type Market Share Analysis
8.2.4.2.2.3. By Payment Method Market Share Analysis
8.2.4.3. Japan Video Shopping Market Outlook
8.2.4.3.1. Market Size & Forecast
8.2.4.3.1.1. By Value
8.2.4.3.2. Market Share & Forecast
8.2.4.3.2.1. By Type Market Share Analysis
8.2.4.3.2.2. By Product Type Market Share Analysis
8.2.4.3.2.3. By Payment Method Market Share Analysis
8.2.4.4. South Korea Video Shopping Market Outlook
8.2.4.4.1. Market Size & Forecast
8.2.4.4.1.1. By Value
8.2.4.4.2. Market Share & Forecast
8.2.4.4.2.1. By Type Market Share Analysis
8.2.4.4.2.2. By Product Type Market Share Analysis
8.2.4.4.2.3. By Payment Method Market Share Analysis
8.2.4.5. Australia Video Shopping Market Outlook
8.2.4.5.1. Market Size & Forecast
8.2.4.5.1.1. By Value
8.2.4.5.2. Market Share & Forecast
8.2.4.5.2.1. By Type Market Share Analysis
8.2.4.5.2.2. By Product Type Market Share Analysis
8.2.4.5.2.3. By Payment Method Market Share Analysis
9. Europe Video Shopping Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type Market Share Analysis
9.2.2. By Product Type Market Share Analysis
9.2.3. By Payment Method Market Share Analysis
9.2.4. By Country Market Share Analysis
9.2.4.1. Germany Video Shopping Market Outlook
9.2.4.1.1. Market Size & Forecast
9.2.4.1.1.1. By Value
9.2.4.1.2. Market Share & Forecast
9.2.4.1.2.1. By Type Market Share Analysis
9.2.4.1.2.2. By Product Type Market Share Analysis
9.2.4.1.2.3. By Payment Method Market Share Analysis
9.2.4.2. France Video Shopping Market Outlook
9.2.4.2.1. Market Size & Forecast
9.2.4.2.1.1. By Value
9.2.4.2.2. Market Share & Forecast
9.2.4.2.2.1. By Type Market Share Analysis
9.2.4.2.2.2. By Product Type Market Share Analysis
9.2.4.2.2.3. By Payment Method Market Share Analysis
9.2.4.3. United Kingdom Video Shopping Market Outlook
9.2.4.3.1. Market Size & Forecast
9.2.4.3.1.1. By Value
9.2.4.3.2. Market Share & Forecast
9.2.4.3.2.1. By Type Market Share Analysis
9.2.4.3.2.2. By Product Type Market Share Analysis
9.2.4.3.2.3. By Payment Method Market Share Analysis
9.2.4.4. Italy Video Shopping Market Outlook
9.2.4.4.1. Market Size & Forecast
9.2.4.4.1.1. By Value
9.2.4.4.2. Market Share & Forecast
9.2.4.4.2.1. By Type Market Share Analysis
9.2.4.4.2.2. By Product Type Market Share Analysis
9.2.4.4.2.3. By Payment Method Market Share Analysis
9.2.4.5. Spain Video Shopping Market Outlook
9.2.4.5.1. Market Size & Forecast
9.2.4.5.1.1. By Value
9.2.4.5.2. Market Share & Forecast
9.2.4.5.2.1. By Type Market Share Analysis
9.2.4.5.2.2. By Product Type Market Share Analysis
9.2.4.5.2.3. By Payment Method Market Share Analysis
10. Middle East & Africa Video Shopping Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type Market Share Analysis
10.2.2. By Product Type Market Share Analysis
10.2.3. By Payment Method Market Share Analysis
10.2.4. By Country Market Share Analysis
10.2.4.1. Saudi Arabia Video Shopping Market Outlook
10.2.4.1.1. Market Size & Forecast
10.2.4.1.1.1. By Value
10.2.4.1.2. Market Share & Forecast
10.2.4.1.2.1. By Type Market Share Analysis
10.2.4.1.2.2. By Product Type Market Share Analysis
10.2.4.1.2.3. By Payment Method Market Share Analysis
10.2.4.2. UAE Video Shopping Market Outlook
10.2.4.2.1. Market Size & Forecast
10.2.4.2.1.1. By Value
10.2.4.2.2. Market Share & Forecast
10.2.4.2.2.1. By Type Market Share Analysis
10.2.4.2.2.2. By Product Type Market Share Analysis
10.2.4.2.2.3. By Payment Method Market Share Analysis
10.2.4.3. South Africa Video Shopping Market Outlook
10.2.4.3.1. Market Size & Forecast
10.2.4.3.1.1. By Value
10.2.4.3.2. Market Share & Forecast
10.2.4.3.2.1. By Type Market Share Analysis
10.2.4.3.2.2. By Product Type Market Share Analysis
10.2.4.3.2.3. By Payment Method Market Share Analysis
11. South America Video Shopping Market Outlook
11.1. Market Size & Forecast
11.1.1. By Value
11.2. Market Share & Forecast
11.2.1. By Type Market Share Analysis
11.2.2. By Product Type Market Share Analysis
11.2.3. By Payment Method Market Share Analysis
11.2.3.1. Brazil Video Shopping Market Outlook
11.2.3.1.1. Market Size & Forecast
11.2.3.1.1.1. By Value
11.2.3.1.2. Market Share & Forecast
11.2.3.1.2.1. By Type Market Share Analysis
11.2.3.1.2.2. By Product Type Market Share Analysis
11.2.3.1.2.3. By Payment Method Market Share Analysis
11.2.3.2. Colombia Video Shopping Market Outlook
11.2.3.2.1. Market Size & Forecast
11.2.3.2.1.1. By Value
11.2.3.2.2. Market Share & Forecast
11.2.3.2.2.1. By Type Market Share Analysis
11.2.3.2.2.2. By Product Type Market Share Analysis
11.2.3.2.2.3. By Payment Method Market Share Analysis
11.2.3.3. Argentina Video Shopping Market Outlook
11.2.3.3.1. Market Size & Forecast
11.2.3.3.1.1. By Value
11.2.3.3.2. Market Share & Forecast
11.2.3.3.2.1. By Type Market Share Analysis
11.2.3.3.2.2. By Product Type Market Share Analysis
11.2.3.3.2.3. By Payment Method Market Share Analysis
12. Market Dynamics
12.1. Drivers
12.1.1. Increased E-commerce Penetration
12.1.2. Influence of Social Media
12.1.3. Provides Convenient and Seamless Shopping Experience
12.2. Challenges
12.2.1. Unsatisfactory User Experience
12.2.2. Trust and Security Concern
13. Market Trends & Developments
13.1. Virtual Try-On and Product Visualization
13.2. Personalized Video Recommendations
13.3. Integration with E-commerce Platforms
13.4. Trend Towards Shorter and More Condensed Live Streams
13.5. Enhanced Payment and Transaction Options
14. Competitive Landscape
14.1. Company Profiles
14.1.1. Amazon.com, Inc. (Amazon Live)
14.1.1.1. Company Details
14.1.1.2. Products
14.1.1.3. Financials (As Reported)
14.1.1.4. Key Market Focus & Geographical Presence
14.1.1.5. Recent Developments
14.1.1.6. Key Management Personnel
14.1.2. Smartzer Ltd
14.1.2.1. Company Details
14.1.2.2. Products
14.1.2.3. Financials (As Reported)
14.1.2.4. Key Market Focus & Geographical Presence
14.1.2.5. Recent Developments
14.1.2.6. Key Management Personnel
14.1.3. Bambuser AB
14.1.3.1. Company Details
14.1.3.2. Products
14.1.3.3. Financials (As Reported)
14.1.3.4. Key Market Focus & Geographical Presence
14.1.3.5. Recent Developments
14.1.3.6. Key Management Personnel
14.1.4. buywith inc
14.1.4.1. Company Details
14.1.4.2. Products
14.1.4.3. Financials (As Reported)
14.1.4.4. Key Market Focus & Geographical Presence
14.1.4.5. Recent Developments
14.1.4.6. Key Management Personnel
14.1.5. Restream, Inc.
14.1.5.1. Company Details
14.1.5.2. Products
14.1.5.3. Financials (As Reported)
14.1.5.4. Key Market Focus & Geographical Presence
14.1.5.5. Recent Developments
14.1.5.6. Key Management Personnel
14.1.6. Oveit, Inc. (Streams.live)
14.1.6.1. Company Details
14.1.6.2. Products
14.1.6.3. Financials (As Reported)
14.1.6.4. Key Market Focus & Geographical Presence
14.1.6.5. Recent Developments
14.1.6.6. Key Management Personnel
14.1.7. CommentSold, Inc.
14.1.7.1. Company Details
14.1.7.2. Products
14.1.7.3. Financials (As Reported)
14.1.7.4. Key Market Focus & Geographical Presence
14.1.7.5. Recent Developments
14.1.7.6. Key Management Personnel
14.1.8. Buy It Live International, Inc
14.1.8.1. Company Details
14.1.8.2. Products
14.1.8.3. Financials (As Reported)
14.1.8.4. Key Market Focus & Geographical Presence
14.1.8.5. Recent Developments
14.1.8.6. Key Management Personnel
14.1.9. GhostRetail Inc.
14.1.9.1. Company Details
14.1.9.2. Products
14.1.9.3. Financials (As Reported)
14.1.9.4. Key Market Focus & Geographical Presence
14.1.9.5. Recent Developments
14.1.9.6. Key Management Personnel
14.1.10. Loop Now Technologies, Inc. (Firework)
14.1.10.1. Company Details
14.1.10.2. Products
14.1.10.3. Financials (As Reported)
14.1.10.4. Key Market Focus & Geographical Presence
14.1.10.5. Recent Developments
14.1.10.6. Key Management Personnel
15. Strategic Recommendations/Action Plan
16. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

 

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