Summary

The US loofah market size was valued at US$ 628.09 million in 2023 and is projected to reach US$ 942.24 million by 2031; it is expected to register a CAGR of 5.2% from 2023 to 2031.

The US loofah market is a vibrant and growing segment in the broader personal care industry, owing to urbanization, changing lifestyles, and an increasing influence of social media influence among consumers. Loofah is gaining immense popularity in the US market attributed to its excellent cleansing and exfoliating properties. It offers various benefits to improve skin health and consumer wellness. Loofah opens up pores, making it easier to remove excess dirt and oil from the skin, leaving the skin look smoother and fresher. It stimulates the skin tissues and promotes blood circulation in the body, reducing cellulite and helps the skin regain its elasticity which further reduces cellulite and helps the skin regain its elasticity.

The increasing popularity of the zero-waste movement in the country has drawn attention toward natural and organic loofahs that are biodegradable and compostable. Unlike synthetic loofahs, natural and organic loofahs are produced from the fruits of the vine-growing luffa plants. They are part of the gourd family, also known as Cucurbitaceae. The luffa fruit is dried and peeled; its fibrous interior is used as a sponge. Natural loofahs tend to be abrasive and stronger than traditional and synthetic loofahs.

Several natural and organic loofahs are made using vetiver as a raw material. Vetiver is a tall perennial grass known for its healing properties and appealing aroma. Loofahs that are made using vetiver grass provide extra hydration and moisturization to the skin. Such benefits of the organic and natural loofah drive its demand in the US. Further, several manufacturers, including EcoRoots, Natural Bath and Body Shop, and Grapeseed Co, offer organic and natural loofahs to meet the growing demand in the country.

Some of the key players operating in the US loofah market are NectarLife, PMD Beauty, Earth Therapeutics, Coty Inc, EcoTools Beauty, Zephyr Companies LLC, IMS Trading LLC, Natural Bath and Body Shop, Daily Concepts, and Finchberry. These players offer innovative products at affordable prices that attract a large number of consumers, opening new opportunities for them in the coming years.



The overall US loofah market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information about the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. Participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the US loofah market.

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Table of Contents

TABLE OF CONTENTS

1. Introduction
1.1 The Insight Partners Research Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Secondary Research
3.2 Primary Research
3.2.1 Hypothesis formulation:
3.2.2 Macro-economic factor analysis:
3.2.3 Developing base number:
3.2.4 Data Triangulation:
3.2.5 Country level data:
4. US Loofah Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Threat of New Entrants:
4.2.2 Threat of Substitutes:
4.2.3 Bargaining Power of Buyers:
4.2.4 Bargaining Power of Suppliers:
4.2.5 Competitive Rivalry:
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturers
4.3.3 Distributors or Suppliers
4.3.4 Distribution Channel
4.3.5 List of Vendors in the Value Chain
5. US Loofah Market – Key Market Dynamics
5.1 US Loofah Market – Key Market Dynamics
5.2 Market Drivers
5.2.1 Growing Awareness of Skin Health and Wellness
5.2.2 Increasing Demand for Organic and Natural Products
5.3 Market Restraints
5.3.1 Rising Availability of Alternative/Substitute Products
5.4 Market Opportunities
5.4.1 Expanding E-Commerce Industry as a Major Distribution Channel
5.5 Future Trends
5.5.1 Growing Influence of Social Media and Celebrity Endorsements
5.6 Impact of Drivers and Restraints:
6. US Loofah Market Analysis
6.1 US Loofah Market Revenue (US$ Million), 2021–2031
6.2 US Loofah Market Forecast and Analysis
7. US Loofah Market Analysis – by Product Type
7.1 Loofah With Handle
7.1.1 Overview
7.1.2 Loofah With Handle: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
7.2 Loofah Without Handle
7.2.1 Overview
7.2.2 Loofah Without Handle: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
8. US Loofah Market Analysis – by Distribution Channel
8.1 Supermarkets and Hypermarkets
8.1.1 Overview
8.1.2 Supermarkets and Hypermarkets: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
8.2 Specialty Stores
8.2.1 Overview
8.2.2 Specialty Stores: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
8.3 Online Retail
8.3.1 Overview
8.3.2 Online Retail: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
8.4 Others
8.4.1 Overview
8.4.2 Others: US Loofah Market – Revenue and Forecast to 2031 (US$ Million)
9. Competitive Landscape
9.1 Heat Map Analysis
9.2 Company Positioning and Concentration
10. Company Profiles
10.1 NOA LLC
10.1.1 Key Facts
10.1.2 Business Description
10.1.3 Products and Services
10.1.4 Financial Overview
10.1.5 SWOT Analysis
10.1.6 Key Developments
10.2 Age Sciences Inc
10.2.1 Key Facts
10.2.2 Business Description
10.2.3 Products and Services
10.2.4 Financial Overview
10.2.5 SWOT Analysis
10.2.6 Key Developments
10.3 Earth Therapeutics Inc
10.3.1 Key Facts
10.3.2 Business Description
10.3.3 Products and Services
10.3.4 Financial Overview
10.3.5 SWOT Analysis
10.3.6 Key Developments
10.4 Coty Inc
10.4.1 Key Facts
10.4.2 Business Description
10.4.3 Products and Services
10.4.4 Financial Overview
10.4.5 SWOT Analysis
10.4.6 Key Developments
10.5 EcoTools Beauty
10.5.1 Key Facts
10.5.2 Business Description
10.5.3 Products and Services
10.5.4 Financial Overview
10.5.5 SWOT Analysis
10.5.6 Key Developments
10.6 Zephyr Companies LLC
10.6.1 Key Facts
10.6.2 Business Description
10.6.3 Products and Services
10.6.4 Financial Overview
10.6.5 SWOT Analysis
10.6.6 Key Developments
10.7 Hudson Made
10.7.1 Key Facts
10.7.2 Business Description
10.7.3 Products and Services
10.7.4 Financial Overview
10.7.5 SWOT Analysis
10.7.6 Key Developments
10.8 Natural Bath & Body
10.8.1 Key Facts
10.8.2 Business Description
10.8.3 Products and Services
10.8.4 Financial Overview
10.8.5 SWOT Analysis
10.8.6 Key Developments
10.9 Daily Concepts
10.9.1 Key Facts
10.9.2 Business Description
10.9.3 Products and Services
10.9.4 Financial Overview
10.9.5 SWOT Analysis
10.9.6 Key Developments
10.10 Finchberry LLC
10.10.1 Key Facts
10.10.2 Business Description
10.10.3 Products and Services
10.10.4 Financial Overview
10.10.5 SWOT Analysis
10.10.6 Key Developments
11. Appendix
11.1 About The Insight Partners