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世界のプログラマティック広告費市場 2023-2027


Global Programmatic Advertising Spending Market 2023-2027

世界のプログラマティック広告費市場 2023-2027 プログラマティック広告費市場は、2022年から2027年にかけて4,337億米ドル成長し、予測期間中のCAGRは32.23%で加速すると予測されます。当レポートでは、プログラ... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
TechNavio
テクナビオ
2023年9月14日 US$2,500
シングルユーザライセンス
ライセンス・価格情報・注文方法はこちら
167 英語

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サマリー

世界のプログラマティック広告費市場 2023-2027
プログラマティック広告費市場は、2022年から2027年にかけて4,337億米ドル成長し、予測期間中のCAGRは32.23%で加速すると予測されます。当レポートでは、プログラマティック広告費市場の全体的な分析、市場規模と予測、動向、成長促進要因、課題、さらに約25のベンダーを網羅したベンダー分析などを掲載しています。
現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。同市場は、デジタル広告の高い普及率、南米とAPACにおけるプログラマティック広告の採用拡大、視聴者ターゲティングの改善などが牽引している。
Technavioのプログラマティック広告費市場は以下のように区分される:
アプリケーション別
- オープンオークション
- 自動保証型
- 招待制
- 自由固定制
表示タイプ別
- モバイル
- デスクトップ
地域別
- 北米
- アジア太平洋
- 欧州
- 南米
- 中東・アフリカ
本調査では、今後数年間のプログラマティック広告費市場の成長を促進する主な理由の一つとして、モバイルプログラマティック広告ディスプレイの人気の高まりを挙げている。また、広告分野での拡張現実(AR)技術の高い浸透とプログラマティック広告市場における人工知能(AI)の導入は、市場での大規模な需要につながる。
本レポートでは、プログラマティック広告費市場について以下の領域をカバーしています:
- プログラマティック広告費市場の規模
- プログラマティック広告費市場予測
- プログラマティック広告費市場の産業分析
本レポートでは、プログラマティック広告費市場の主要ベンダーであるAdform AS、Adobe Inc.、Alphabet Inc.、Amazon.com Inc.、Digilant Inc、IPONWEB Ltd.、Magnite Inc.、Microsoft Corp.、NextRoll Inc.、Roku Inc.、Simplifi Holdings Inc.、Singapore Telecommunications Ltd.、SmartyAds LLP、Sparcmedia Pty Ltd.、StackAdapt Inc.、The Trade Desk Inc.、Verizon Communications Inc.、Noboru Consultancy Services、Infectious Media Holdings Ltd.、MediaMath Inc.などである。また、プログラマティック広告費市場分析レポートには、市場成長に影響を与える今後の動向や課題に関する情報も含まれています。これは、企業が戦略を立て、来るべき成長機会をすべて活用するのに役立つものである。
本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/programmatic-advertising-spending-market-industry-analysis をご覧ください。
当出版社では、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数の情報源からのデータを調査、統合、総括する方法で、市場の詳細なイメージを提示しています。また、主要な業界インフルエンサーを特定することで、市場の様々な側面を提示しています。提示されるデータは包括的で信頼性が高く、一次および二次にわたる広範な調査の結果です。市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた綿密なベンダー選定方法と分析を提供します。

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目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Display Type
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global programmatic advertising spending market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on global programmatic advertising spending market 2017 - 2021 ($ billion)
o 4.2 Application Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
o 4.3 Display Type Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Display Type Segment 2017 - 2021 ($ billion)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Application
o 6.1 Market segments
o Exhibit 30: Chart on Application - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
o 6.2 Comparison by Application
o Exhibit 32: Chart on Comparison by Application
o Exhibit 33: Data Table on Comparison by Application
o 6.3 Open auction - Market size and forecast 2022-2027
o Exhibit 34: Chart on Open auction - Market size and forecast 2022-2027 ($ billion)
o Exhibit 35: Data Table on Open auction - Market size and forecast 2022-2027 ($ billion)
o Exhibit 36: Chart on Open auction - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Open auction - Year-over-year growth 2022-2027 (%)
o 6.4 Automated guaranteed - Market size and forecast 2022-2027
o Exhibit 38: Chart on Automated guaranteed - Market size and forecast 2022-2027 ($ billion)
o Exhibit 39: Data Table on Automated guaranteed - Market size and forecast 2022-2027 ($ billion)
o Exhibit 40: Chart on Automated guaranteed - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on Automated guaranteed - Year-over-year growth 2022-2027 (%)
o 6.5 Invitation only - Market size and forecast 2022-2027
o Exhibit 42: Chart on Invitation only - Market size and forecast 2022-2027 ($ billion)
o Exhibit 43: Data Table on Invitation only - Market size and forecast 2022-2027 ($ billion)
o Exhibit 44: Chart on Invitation only - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on Invitation only - Year-over-year growth 2022-2027 (%)
o 6.6 Unreserved fixed rate - Market size and forecast 2022-2027
o Exhibit 46: Chart on Unreserved fixed rate - Market size and forecast 2022-2027 ($ billion)
o Exhibit 47: Data Table on Unreserved fixed rate - Market size and forecast 2022-2027 ($ billion)
o Exhibit 48: Chart on Unreserved fixed rate - Year-over-year growth 2022-2027 (%)
o Exhibit 49: Data Table on Unreserved fixed rate - Year-over-year growth 2022-2027 (%)
o 6.7 Market opportunity by Application
o Exhibit 50: Market opportunity by Application ($ billion)
o Exhibit 51: Data Table on Market opportunity by Application ($ billion)
• 7 Market Segmentation by Display Type
o 7.1 Market segments
o Exhibit 52: Chart on Display Type - Market share 2022-2027 (%)
o Exhibit 53: Data Table on Display Type - Market share 2022-2027 (%)
o 7.2 Comparison by Display Type
o Exhibit 54: Chart on Comparison by Display Type
o Exhibit 55: Data Table on Comparison by Display Type
o 7.3 Mobile - Market size and forecast 2022-2027
o Exhibit 56: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
o Exhibit 57: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
o Exhibit 58: Chart on Mobile - Year-over-year growth 2022-2027 (%)
o Exhibit 59: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
o 7.4 Desktop - Market size and forecast 2022-2027
o Exhibit 60: Chart on Desktop - Market size and forecast 2022-2027 ($ billion)
o Exhibit 61: Data Table on Desktop - Market size and forecast 2022-2027 ($ billion)
o Exhibit 62: Chart on Desktop - Year-over-year growth 2022-2027 (%)
o Exhibit 63: Data Table on Desktop - Year-over-year growth 2022-2027 (%)
o 7.5 Market opportunity by Display Type
o Exhibit 64: Market opportunity by Display Type ($ billion)
o Exhibit 65: Data Table on Market opportunity by Display Type ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 67: Chart on Market share By Geographical Landscape 2022-2027 (%)
o Exhibit 68: Data Table on Market share By Geographical Landscape 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 69: Chart on Geographic comparison
o Exhibit 70: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 APAC - Market size and forecast 2022-2027
o Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.5 Europe - Market size and forecast 2022-2027
o Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.6 South America - Market size and forecast 2022-2027
o Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.7 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 China - Market size and forecast 2022-2027
o Exhibit 95: Chart on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 96: Data Table on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 97: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 98: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.10 Canada - Market size and forecast 2022-2027
o Exhibit 99: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
o Exhibit 100: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
o Exhibit 101: Chart on Canada - Year-over-year growth 2022-2027 (%)
o Exhibit 102: Data Table on Canada - Year-over-year growth 2022-2027 (%)
o 9.11 Germany - Market size and forecast 2022-2027
o Exhibit 103: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 104: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.12 UK - Market size and forecast 2022-2027
o Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
o Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity By Geographical Landscape
o Exhibit 111: Market opportunity By Geographical Landscape ($ billion)
o Exhibit 112: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 113: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 115: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 116: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 117: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 118: Matrix on vendor position and classification
o 12.3 Adform AS
o Exhibit 119: Adform AS - Overview
o Exhibit 120: Adform AS - Product / Service
o Exhibit 121: Adform AS - Key offerings
o 12.4 Adobe Inc.
o Exhibit 122: Adobe Inc. - Overview
o Exhibit 123: Adobe Inc. - Business segments
o Exhibit 124: Adobe Inc. - Key offerings
o Exhibit 125: Adobe Inc. - Segment focus
o 12.5 Alphabet Inc.
o Exhibit 126: Alphabet Inc. - Overview
o Exhibit 127: Alphabet Inc. - Business segments
o Exhibit 128: Alphabet Inc. - Key news
o Exhibit 129: Alphabet Inc. - Key offerings
o Exhibit 130: Alphabet Inc. - Segment focus
o 12.6 Amazon.com Inc.
o Exhibit 131: Amazon.com Inc. - Overview
o Exhibit 132: Amazon.com Inc. - Business segments
o Exhibit 133: Amazon.com Inc. - Key news
o Exhibit 134: Amazon.com Inc. - Key offerings
o Exhibit 135: Amazon.com Inc. - Segment focus
o 12.7 Digilant Inc.
o Exhibit 136: Digilant Inc. - Overview
o Exhibit 137: Digilant Inc. - Product / Service
o Exhibit 138: Digilant Inc. - Key offerings
o 12.8 Magnite Inc.
o Exhibit 139: Magnite Inc. - Overview
o Exhibit 140: Magnite Inc. - Product / Service
o Exhibit 141: Magnite Inc. - Key offerings
o 12.9 MediaMath Inc.
o Exhibit 142: MediaMath Inc. - Overview
o Exhibit 143: MediaMath Inc. - Key offerings
o 12.10 Microsoft Corp.
o Exhibit 144: Microsoft Corp. - Overview
o Exhibit 145: Microsoft Corp. - Business segments
o Exhibit 146: Microsoft Corp. - Key news
o Exhibit 147: Microsoft Corp. - Key offerings
o Exhibit 148: Microsoft Corp. - Segment focus
o 12.11 NextRoll Inc.
o Exhibit 149: NextRoll Inc. - Overview
o Exhibit 150: NextRoll Inc. - Key offerings
o 12.12 Roku Inc.
o Exhibit 151: Roku Inc. - Overview
o Exhibit 152: Roku Inc. - Business segments
o Exhibit 153: Roku Inc. - Key offerings
o Exhibit 154: Roku Inc. - Segment focus
o 12.13 Simplifi Holdings Inc.
o Exhibit 155: Simplifi Holdings Inc. - Overview
o Exhibit 156: Simplifi Holdings Inc. - Product / Service
o Exhibit 157: Simplifi Holdings Inc. - Key offerings
o 12.14 Singapore Telecommunications Ltd.
o Exhibit 158: Singapore Telecommunications Ltd. - Overview
o Exhibit 159: Singapore Telecommunications Ltd. - Business segments
o Exhibit 160: Singapore Telecommunications Ltd. - Key offerings
o Exhibit 161: Singapore Telecommunications Ltd. - Segment focus
o 12.15 SmartyAds LLP
o Exhibit 162: SmartyAds LLP - Overview
o Exhibit 163: SmartyAds LLP - Product / Service
o Exhibit 164: SmartyAds LLP - Key offerings
o 12.16 Sparcmedia Pty Ltd.
o Exhibit 165: Sparcmedia Pty Ltd. - Overview
o Exhibit 166: Sparcmedia Pty Ltd. - Product / Service
o Exhibit 167: Sparcmedia Pty Ltd. - Key offerings
o 12.17 Verizon Communications Inc.
o Exhibit 168: Verizon Communications Inc. - Overview
o Exhibit 169: Verizon Communications Inc. - Business segments
o Exhibit 170: Verizon Communications Inc. - Key offerings
o Exhibit 171: Verizon Communications Inc. - Segment focus
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 172: Inclusions checklist
o Exhibit 173: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 174: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 175: Research methodology
o Exhibit 176: Validation techniques employed for market sizing
o Exhibit 177: Information sources
o 13.5 List of abbreviations
o Exhibit 178: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Application
Exhibits6: Executive Summary - Chart on Market Segmentation by Display Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on global programmatic advertising spending market 2017 - 2021 ($ billion)
Exhibits19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
Exhibits20: Historic Market Size - Display Type Segment 2017 - 2021 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Application - Market share 2022-2027 (%)
Exhibits31: Data Table on Application - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Application
Exhibits33: Data Table on Comparison by Application
Exhibits34: Chart on Open auction - Market size and forecast 2022-2027 ($ billion)
Exhibits35: Data Table on Open auction - Market size and forecast 2022-2027 ($ billion)
Exhibits36: Chart on Open auction - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Open auction - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on Automated guaranteed - Market size and forecast 2022-2027 ($ billion)
Exhibits39: Data Table on Automated guaranteed - Market size and forecast 2022-2027 ($ billion)
Exhibits40: Chart on Automated guaranteed - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on Automated guaranteed - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on Invitation only - Market size and forecast 2022-2027 ($ billion)
Exhibits43: Data Table on Invitation only - Market size and forecast 2022-2027 ($ billion)
Exhibits44: Chart on Invitation only - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on Invitation only - Year-over-year growth 2022-2027 (%)
Exhibits46: Chart on Unreserved fixed rate - Market size and forecast 2022-2027 ($ billion)
Exhibits47: Data Table on Unreserved fixed rate - Market size and forecast 2022-2027 ($ billion)
Exhibits48: Chart on Unreserved fixed rate - Year-over-year growth 2022-2027 (%)
Exhibits49: Data Table on Unreserved fixed rate - Year-over-year growth 2022-2027 (%)
Exhibits50: Market opportunity by Application ($ billion)
Exhibits51: Data Table on Market opportunity by Application ($ billion)
Exhibits52: Chart on Display Type - Market share 2022-2027 (%)
Exhibits53: Data Table on Display Type - Market share 2022-2027 (%)
Exhibits54: Chart on Comparison by Display Type
Exhibits55: Data Table on Comparison by Display Type
Exhibits56: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibits57: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibits58: Chart on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits59: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits60: Chart on Desktop - Market size and forecast 2022-2027 ($ billion)
Exhibits61: Data Table on Desktop - Market size and forecast 2022-2027 ($ billion)
Exhibits62: Chart on Desktop - Year-over-year growth 2022-2027 (%)
Exhibits63: Data Table on Desktop - Year-over-year growth 2022-2027 (%)
Exhibits64: Market opportunity by Display Type ($ billion)
Exhibits65: Data Table on Market opportunity by Display Type ($ billion)
Exhibits66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits67: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibits68: Data Table on Market share By Geographical Landscape 2022-2027 (%)
Exhibits69: Chart on Geographic comparison
Exhibits70: Data Table on Geographic comparison
Exhibits71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits73: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits74: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits75: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits76: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits77: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits78: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits81: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits83: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits84: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits85: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits86: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits91: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits93: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits94: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits95: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits96: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits97: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits98: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits99: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibits100: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibits101: Chart on Canada - Year-over-year growth 2022-2027 (%)
Exhibits102: Data Table on Canada - Year-over-year growth 2022-2027 (%)
Exhibits103: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits104: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits105: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits106: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits107: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits108: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits109: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits110: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits111: Market opportunity By Geographical Landscape ($ billion)
Exhibits112: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits113: Impact of drivers and challenges in 2022 and 2027
Exhibits114: Overview on Criticality of inputs and Factors of differentiation
Exhibits115: Overview on factors of disruption
Exhibits116: Impact of key risks on business
Exhibits117: Vendors covered
Exhibits118: Matrix on vendor position and classification
Exhibits119: Adform AS - Overview
Exhibits120: Adform AS - Product / Service
Exhibits121: Adform AS - Key offerings
Exhibits122: Adobe Inc. - Overview
Exhibits123: Adobe Inc. - Business segments
Exhibits124: Adobe Inc. - Key offerings
Exhibits125: Adobe Inc. - Segment focus
Exhibits126: Alphabet Inc. - Overview
Exhibits127: Alphabet Inc. - Business segments
Exhibits128: Alphabet Inc. - Key news
Exhibits129: Alphabet Inc. - Key offerings
Exhibits130: Alphabet Inc. - Segment focus
Exhibits131: Amazon.com Inc. - Overview
Exhibits132: Amazon.com Inc. - Business segments
Exhibits133: Amazon.com Inc. - Key news
Exhibits134: Amazon.com Inc. - Key offerings
Exhibits135: Amazon.com Inc. - Segment focus
Exhibits136: Digilant Inc. - Overview
Exhibits137: Digilant Inc. - Product / Service
Exhibits138: Digilant Inc. - Key offerings
Exhibits139: Magnite Inc. - Overview
Exhibits140: Magnite Inc. - Product / Service
Exhibits141: Magnite Inc. - Key offerings
Exhibits142: MediaMath Inc. - Overview
Exhibits143: MediaMath Inc. - Key offerings
Exhibits144: Microsoft Corp. - Overview
Exhibits145: Microsoft Corp. - Business segments
Exhibits146: Microsoft Corp. - Key news
Exhibits147: Microsoft Corp. - Key offerings
Exhibits148: Microsoft Corp. - Segment focus
Exhibits149: NextRoll Inc. - Overview
Exhibits150: NextRoll Inc. - Key offerings
Exhibits151: Roku Inc. - Overview
Exhibits152: Roku Inc. - Business segments
Exhibits153: Roku Inc. - Key offerings
Exhibits154: Roku Inc. - Segment focus
Exhibits155: Simplifi Holdings Inc. - Overview
Exhibits156: Simplifi Holdings Inc. - Product / Service
Exhibits157: Simplifi Holdings Inc. - Key offerings
Exhibits158: Singapore Telecommunications Ltd. - Overview
Exhibits159: Singapore Telecommunications Ltd. - Business segments
Exhibits160: Singapore Telecommunications Ltd. - Key offerings
Exhibits161: Singapore Telecommunications Ltd. - Segment focus
Exhibits162: SmartyAds LLP - Overview
Exhibits163: SmartyAds LLP - Product / Service
Exhibits164: SmartyAds LLP - Key offerings
Exhibits165: Sparcmedia Pty Ltd. - Overview
Exhibits166: Sparcmedia Pty Ltd. - Product / Service
Exhibits167: Sparcmedia Pty Ltd. - Key offerings
Exhibits168: Verizon Communications Inc. - Overview
Exhibits169: Verizon Communications Inc. - Business segments
Exhibits170: Verizon Communications Inc. - Key offerings
Exhibits171: Verizon Communications Inc. - Segment focus
Exhibits172: Inclusions checklist
Exhibits173: Exclusions checklist
Exhibits174: Currency conversion rates for US$
Exhibits175: Research methodology
Exhibits176: Validation techniques employed for market sizing
Exhibits177: Information sources
Exhibits178: List of abbreviations

 

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Summary

Global Programmatic Advertising Spending Market 2023-2027
The programmatic advertising spending market is forecasted to grow by USD 433.7 bn during 2022-2027, accelerating at a CAGR of 32.23% during the forecast period. The report on the programmatic advertising spending market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by high penetration of digital advertising, growing adoption of programmatic advertising in South America and APAC, and improved targeting of audience.
Technavio's programmatic advertising spending market is segmented as below:
By Application
• Open auction
• Automated guaranteed
• Invitation only
• Unreserved fixed rate
By Display Type
• Mobile
• Desktop
By Geographical Landscape
• North America
• APAC
• Europe
• South America
• Middle East and Africa
This study identifies the growing popularity of mobile programmatic ad displays as one of the prime reasons driving the programmatic advertising spending market growth during the next few years. Also, the high penetration of augmented reality (AR) technology in the advertising sector and the introduction of artificial intelligence (AI) in the programmatic advertising market will lead to sizable demand in the market.
The report on the programmatic advertising spending market covers the following areas:
• Programmatic advertising spending market sizing
• Programmatic advertising spending market forecast
• Programmatic advertising spending market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading programmatic advertising spending market vendors that include Adform AS, Adobe Inc., Alphabet Inc., Amazon.com Inc., Digilant Inc., IPONWEB Ltd., Magnite Inc., Microsoft Corp., NextRoll Inc., Roku Inc., Simplifi Holdings Inc., Singapore Telecommunications Ltd., SmartyAds LLP, Sparcmedia Pty Ltd., StackAdapt Inc., The Trade Desk Inc., Verizon Communications Inc., Noboru Consultancy Services, Infectious Media Holdings Ltd., and MediaMath Inc.. Also, the programmatic advertising spending market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/programmatic-advertising-spending-market-industry-analysis
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.



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Table of Contents

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market By Geographical Landscape
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Application
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Display Type
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global programmatic advertising spending market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on global programmatic advertising spending market 2017 - 2021 ($ billion)
o 4.2 Application Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
o 4.3 Display Type Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Display Type Segment 2017 - 2021 ($ billion)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Application
o 6.1 Market segments
o Exhibit 30: Chart on Application - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Application - Market share 2022-2027 (%)
o 6.2 Comparison by Application
o Exhibit 32: Chart on Comparison by Application
o Exhibit 33: Data Table on Comparison by Application
o 6.3 Open auction - Market size and forecast 2022-2027
o Exhibit 34: Chart on Open auction - Market size and forecast 2022-2027 ($ billion)
o Exhibit 35: Data Table on Open auction - Market size and forecast 2022-2027 ($ billion)
o Exhibit 36: Chart on Open auction - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Open auction - Year-over-year growth 2022-2027 (%)
o 6.4 Automated guaranteed - Market size and forecast 2022-2027
o Exhibit 38: Chart on Automated guaranteed - Market size and forecast 2022-2027 ($ billion)
o Exhibit 39: Data Table on Automated guaranteed - Market size and forecast 2022-2027 ($ billion)
o Exhibit 40: Chart on Automated guaranteed - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on Automated guaranteed - Year-over-year growth 2022-2027 (%)
o 6.5 Invitation only - Market size and forecast 2022-2027
o Exhibit 42: Chart on Invitation only - Market size and forecast 2022-2027 ($ billion)
o Exhibit 43: Data Table on Invitation only - Market size and forecast 2022-2027 ($ billion)
o Exhibit 44: Chart on Invitation only - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on Invitation only - Year-over-year growth 2022-2027 (%)
o 6.6 Unreserved fixed rate - Market size and forecast 2022-2027
o Exhibit 46: Chart on Unreserved fixed rate - Market size and forecast 2022-2027 ($ billion)
o Exhibit 47: Data Table on Unreserved fixed rate - Market size and forecast 2022-2027 ($ billion)
o Exhibit 48: Chart on Unreserved fixed rate - Year-over-year growth 2022-2027 (%)
o Exhibit 49: Data Table on Unreserved fixed rate - Year-over-year growth 2022-2027 (%)
o 6.7 Market opportunity by Application
o Exhibit 50: Market opportunity by Application ($ billion)
o Exhibit 51: Data Table on Market opportunity by Application ($ billion)
• 7 Market Segmentation by Display Type
o 7.1 Market segments
o Exhibit 52: Chart on Display Type - Market share 2022-2027 (%)
o Exhibit 53: Data Table on Display Type - Market share 2022-2027 (%)
o 7.2 Comparison by Display Type
o Exhibit 54: Chart on Comparison by Display Type
o Exhibit 55: Data Table on Comparison by Display Type
o 7.3 Mobile - Market size and forecast 2022-2027
o Exhibit 56: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
o Exhibit 57: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
o Exhibit 58: Chart on Mobile - Year-over-year growth 2022-2027 (%)
o Exhibit 59: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
o 7.4 Desktop - Market size and forecast 2022-2027
o Exhibit 60: Chart on Desktop - Market size and forecast 2022-2027 ($ billion)
o Exhibit 61: Data Table on Desktop - Market size and forecast 2022-2027 ($ billion)
o Exhibit 62: Chart on Desktop - Year-over-year growth 2022-2027 (%)
o Exhibit 63: Data Table on Desktop - Year-over-year growth 2022-2027 (%)
o 7.5 Market opportunity by Display Type
o Exhibit 64: Market opportunity by Display Type ($ billion)
o Exhibit 65: Data Table on Market opportunity by Display Type ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 67: Chart on Market share By Geographical Landscape 2022-2027 (%)
o Exhibit 68: Data Table on Market share By Geographical Landscape 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 69: Chart on Geographic comparison
o Exhibit 70: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 73: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 74: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 APAC - Market size and forecast 2022-2027
o Exhibit 75: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 76: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 77: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 78: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.5 Europe - Market size and forecast 2022-2027
o Exhibit 79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 81: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.6 South America - Market size and forecast 2022-2027
o Exhibit 83: Chart on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 84: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 85: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 86: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.7 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 91: Chart on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 93: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 94: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 China - Market size and forecast 2022-2027
o Exhibit 95: Chart on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 96: Data Table on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 97: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 98: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.10 Canada - Market size and forecast 2022-2027
o Exhibit 99: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
o Exhibit 100: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
o Exhibit 101: Chart on Canada - Year-over-year growth 2022-2027 (%)
o Exhibit 102: Data Table on Canada - Year-over-year growth 2022-2027 (%)
o 9.11 Germany - Market size and forecast 2022-2027
o Exhibit 103: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 104: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 105: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 106: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.12 UK - Market size and forecast 2022-2027
o Exhibit 107: Chart on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 108: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
o Exhibit 109: Chart on UK - Year-over-year growth 2022-2027 (%)
o Exhibit 110: Data Table on UK - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity By Geographical Landscape
o Exhibit 111: Market opportunity By Geographical Landscape ($ billion)
o Exhibit 112: Data Tables on Market opportunity By Geographical Landscape ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 113: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 114: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 115: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 116: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 117: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 118: Matrix on vendor position and classification
o 12.3 Adform AS
o Exhibit 119: Adform AS - Overview
o Exhibit 120: Adform AS - Product / Service
o Exhibit 121: Adform AS - Key offerings
o 12.4 Adobe Inc.
o Exhibit 122: Adobe Inc. - Overview
o Exhibit 123: Adobe Inc. - Business segments
o Exhibit 124: Adobe Inc. - Key offerings
o Exhibit 125: Adobe Inc. - Segment focus
o 12.5 Alphabet Inc.
o Exhibit 126: Alphabet Inc. - Overview
o Exhibit 127: Alphabet Inc. - Business segments
o Exhibit 128: Alphabet Inc. - Key news
o Exhibit 129: Alphabet Inc. - Key offerings
o Exhibit 130: Alphabet Inc. - Segment focus
o 12.6 Amazon.com Inc.
o Exhibit 131: Amazon.com Inc. - Overview
o Exhibit 132: Amazon.com Inc. - Business segments
o Exhibit 133: Amazon.com Inc. - Key news
o Exhibit 134: Amazon.com Inc. - Key offerings
o Exhibit 135: Amazon.com Inc. - Segment focus
o 12.7 Digilant Inc.
o Exhibit 136: Digilant Inc. - Overview
o Exhibit 137: Digilant Inc. - Product / Service
o Exhibit 138: Digilant Inc. - Key offerings
o 12.8 Magnite Inc.
o Exhibit 139: Magnite Inc. - Overview
o Exhibit 140: Magnite Inc. - Product / Service
o Exhibit 141: Magnite Inc. - Key offerings
o 12.9 MediaMath Inc.
o Exhibit 142: MediaMath Inc. - Overview
o Exhibit 143: MediaMath Inc. - Key offerings
o 12.10 Microsoft Corp.
o Exhibit 144: Microsoft Corp. - Overview
o Exhibit 145: Microsoft Corp. - Business segments
o Exhibit 146: Microsoft Corp. - Key news
o Exhibit 147: Microsoft Corp. - Key offerings
o Exhibit 148: Microsoft Corp. - Segment focus
o 12.11 NextRoll Inc.
o Exhibit 149: NextRoll Inc. - Overview
o Exhibit 150: NextRoll Inc. - Key offerings
o 12.12 Roku Inc.
o Exhibit 151: Roku Inc. - Overview
o Exhibit 152: Roku Inc. - Business segments
o Exhibit 153: Roku Inc. - Key offerings
o Exhibit 154: Roku Inc. - Segment focus
o 12.13 Simplifi Holdings Inc.
o Exhibit 155: Simplifi Holdings Inc. - Overview
o Exhibit 156: Simplifi Holdings Inc. - Product / Service
o Exhibit 157: Simplifi Holdings Inc. - Key offerings
o 12.14 Singapore Telecommunications Ltd.
o Exhibit 158: Singapore Telecommunications Ltd. - Overview
o Exhibit 159: Singapore Telecommunications Ltd. - Business segments
o Exhibit 160: Singapore Telecommunications Ltd. - Key offerings
o Exhibit 161: Singapore Telecommunications Ltd. - Segment focus
o 12.15 SmartyAds LLP
o Exhibit 162: SmartyAds LLP - Overview
o Exhibit 163: SmartyAds LLP - Product / Service
o Exhibit 164: SmartyAds LLP - Key offerings
o 12.16 Sparcmedia Pty Ltd.
o Exhibit 165: Sparcmedia Pty Ltd. - Overview
o Exhibit 166: Sparcmedia Pty Ltd. - Product / Service
o Exhibit 167: Sparcmedia Pty Ltd. - Key offerings
o 12.17 Verizon Communications Inc.
o Exhibit 168: Verizon Communications Inc. - Overview
o Exhibit 169: Verizon Communications Inc. - Business segments
o Exhibit 170: Verizon Communications Inc. - Key offerings
o Exhibit 171: Verizon Communications Inc. - Segment focus
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 172: Inclusions checklist
o Exhibit 173: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 174: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 175: Research methodology
o Exhibit 176: Validation techniques employed for market sizing
o Exhibit 177: Information sources
o 13.5 List of abbreviations
o Exhibit 178: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by Application
Exhibits6: Executive Summary - Chart on Market Segmentation by Display Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on global programmatic advertising spending market 2017 - 2021 ($ billion)
Exhibits19: Historic Market Size - Application Segment 2017 - 2021 ($ billion)
Exhibits20: Historic Market Size - Display Type Segment 2017 - 2021 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Application - Market share 2022-2027 (%)
Exhibits31: Data Table on Application - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Application
Exhibits33: Data Table on Comparison by Application
Exhibits34: Chart on Open auction - Market size and forecast 2022-2027 ($ billion)
Exhibits35: Data Table on Open auction - Market size and forecast 2022-2027 ($ billion)
Exhibits36: Chart on Open auction - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Open auction - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on Automated guaranteed - Market size and forecast 2022-2027 ($ billion)
Exhibits39: Data Table on Automated guaranteed - Market size and forecast 2022-2027 ($ billion)
Exhibits40: Chart on Automated guaranteed - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on Automated guaranteed - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on Invitation only - Market size and forecast 2022-2027 ($ billion)
Exhibits43: Data Table on Invitation only - Market size and forecast 2022-2027 ($ billion)
Exhibits44: Chart on Invitation only - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on Invitation only - Year-over-year growth 2022-2027 (%)
Exhibits46: Chart on Unreserved fixed rate - Market size and forecast 2022-2027 ($ billion)
Exhibits47: Data Table on Unreserved fixed rate - Market size and forecast 2022-2027 ($ billion)
Exhibits48: Chart on Unreserved fixed rate - Year-over-year growth 2022-2027 (%)
Exhibits49: Data Table on Unreserved fixed rate - Year-over-year growth 2022-2027 (%)
Exhibits50: Market opportunity by Application ($ billion)
Exhibits51: Data Table on Market opportunity by Application ($ billion)
Exhibits52: Chart on Display Type - Market share 2022-2027 (%)
Exhibits53: Data Table on Display Type - Market share 2022-2027 (%)
Exhibits54: Chart on Comparison by Display Type
Exhibits55: Data Table on Comparison by Display Type
Exhibits56: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibits57: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibits58: Chart on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits59: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits60: Chart on Desktop - Market size and forecast 2022-2027 ($ billion)
Exhibits61: Data Table on Desktop - Market size and forecast 2022-2027 ($ billion)
Exhibits62: Chart on Desktop - Year-over-year growth 2022-2027 (%)
Exhibits63: Data Table on Desktop - Year-over-year growth 2022-2027 (%)
Exhibits64: Market opportunity by Display Type ($ billion)
Exhibits65: Data Table on Market opportunity by Display Type ($ billion)
Exhibits66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits67: Chart on Market share By Geographical Landscape 2022-2027 (%)
Exhibits68: Data Table on Market share By Geographical Landscape 2022-2027 (%)
Exhibits69: Chart on Geographic comparison
Exhibits70: Data Table on Geographic comparison
Exhibits71: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits72: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits73: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits74: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits75: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits76: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits77: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits78: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits79: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits80: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits81: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits82: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits83: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits84: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits85: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits86: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits87: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits88: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits89: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits90: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits91: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits92: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits93: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits94: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits95: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits96: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits97: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits98: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits99: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibits100: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibits101: Chart on Canada - Year-over-year growth 2022-2027 (%)
Exhibits102: Data Table on Canada - Year-over-year growth 2022-2027 (%)
Exhibits103: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits104: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits105: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits106: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits107: Chart on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits108: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
Exhibits109: Chart on UK - Year-over-year growth 2022-2027 (%)
Exhibits110: Data Table on UK - Year-over-year growth 2022-2027 (%)
Exhibits111: Market opportunity By Geographical Landscape ($ billion)
Exhibits112: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits113: Impact of drivers and challenges in 2022 and 2027
Exhibits114: Overview on Criticality of inputs and Factors of differentiation
Exhibits115: Overview on factors of disruption
Exhibits116: Impact of key risks on business
Exhibits117: Vendors covered
Exhibits118: Matrix on vendor position and classification
Exhibits119: Adform AS - Overview
Exhibits120: Adform AS - Product / Service
Exhibits121: Adform AS - Key offerings
Exhibits122: Adobe Inc. - Overview
Exhibits123: Adobe Inc. - Business segments
Exhibits124: Adobe Inc. - Key offerings
Exhibits125: Adobe Inc. - Segment focus
Exhibits126: Alphabet Inc. - Overview
Exhibits127: Alphabet Inc. - Business segments
Exhibits128: Alphabet Inc. - Key news
Exhibits129: Alphabet Inc. - Key offerings
Exhibits130: Alphabet Inc. - Segment focus
Exhibits131: Amazon.com Inc. - Overview
Exhibits132: Amazon.com Inc. - Business segments
Exhibits133: Amazon.com Inc. - Key news
Exhibits134: Amazon.com Inc. - Key offerings
Exhibits135: Amazon.com Inc. - Segment focus
Exhibits136: Digilant Inc. - Overview
Exhibits137: Digilant Inc. - Product / Service
Exhibits138: Digilant Inc. - Key offerings
Exhibits139: Magnite Inc. - Overview
Exhibits140: Magnite Inc. - Product / Service
Exhibits141: Magnite Inc. - Key offerings
Exhibits142: MediaMath Inc. - Overview
Exhibits143: MediaMath Inc. - Key offerings
Exhibits144: Microsoft Corp. - Overview
Exhibits145: Microsoft Corp. - Business segments
Exhibits146: Microsoft Corp. - Key news
Exhibits147: Microsoft Corp. - Key offerings
Exhibits148: Microsoft Corp. - Segment focus
Exhibits149: NextRoll Inc. - Overview
Exhibits150: NextRoll Inc. - Key offerings
Exhibits151: Roku Inc. - Overview
Exhibits152: Roku Inc. - Business segments
Exhibits153: Roku Inc. - Key offerings
Exhibits154: Roku Inc. - Segment focus
Exhibits155: Simplifi Holdings Inc. - Overview
Exhibits156: Simplifi Holdings Inc. - Product / Service
Exhibits157: Simplifi Holdings Inc. - Key offerings
Exhibits158: Singapore Telecommunications Ltd. - Overview
Exhibits159: Singapore Telecommunications Ltd. - Business segments
Exhibits160: Singapore Telecommunications Ltd. - Key offerings
Exhibits161: Singapore Telecommunications Ltd. - Segment focus
Exhibits162: SmartyAds LLP - Overview
Exhibits163: SmartyAds LLP - Product / Service
Exhibits164: SmartyAds LLP - Key offerings
Exhibits165: Sparcmedia Pty Ltd. - Overview
Exhibits166: Sparcmedia Pty Ltd. - Product / Service
Exhibits167: Sparcmedia Pty Ltd. - Key offerings
Exhibits168: Verizon Communications Inc. - Overview
Exhibits169: Verizon Communications Inc. - Business segments
Exhibits170: Verizon Communications Inc. - Key offerings
Exhibits171: Verizon Communications Inc. - Segment focus
Exhibits172: Inclusions checklist
Exhibits173: Exclusions checklist
Exhibits174: Currency conversion rates for US$
Exhibits175: Research methodology
Exhibits176: Validation techniques employed for market sizing
Exhibits177: Information sources
Exhibits178: List of abbreviations

 

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