Summary

The global market for Programmatic Digital Out-Of-Home (Pdooh) was estimated to be worth US$ 1085 million in 2024 and is forecast to a readjusted size of US$ 10050 million by 2031 with a CAGR of 38.0% during the forecast period 2025-2031.
Programmatic digital out-of-home, also known as programmatic DOOH or pDOOH, refers to the automated buying, selling, and delivery of out-of-home advertising – that's ads on digital billboards and signage.
The main global Programmatic Digital Out-Of-Home (Pdooh) players include Ströer, Clear Channel, Focus Media, Lamar Advertising Company, OUTFRONT Media (CBS), etc. The top five Programmatic Digital Out-Of-Home (Pdooh) players account for approximately 39% of the total market. North America is the largest consumer market for Programmatic Digital Out-Of-Home (Pdooh), with a share about 46%, followed by Asia-Pacific. In terms of type, LED is the largest segment, with a share over 45%. And in terms of Vertical, the largest application is Entertainment, followed by Food & Beverage and Cosmetics.
This report aims to provide a comprehensive presentation of the global market for Programmatic Digital Out-Of-Home (Pdooh), focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Programmatic Digital Out-Of-Home (Pdooh) by region & country, by Type, and by Vertical.
The Programmatic Digital Out-Of-Home (Pdooh) market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Programmatic Digital Out-Of-Home (Pdooh).
Market Segmentation
By Company
JCDecaux
Clear Channel
Lamar Advertising Company
OUTFRONT Media (CBS)
Focus Media
Ströer
Daktronics
Neptune Retail Solutions
Crimtan
Blindspot
Segment by Type
Hardware LCD
Hardware LED
Solution (CMS)
Segment by Vertical
BFSI
IT & Telecommunications
Automobile & Transportation
Education
Food & Beverage
Cosmetics
Entertainment
Government & Public Utilities
Real Estate
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Programmatic Digital Out-Of-Home (Pdooh) company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Vertical, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Programmatic Digital Out-Of-Home (Pdooh) in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Programmatic Digital Out-Of-Home (Pdooh) in country level. It provides sigmate data by Type, and by Vertical for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview
1.1 Programmatic Digital Out-Of-Home (Pdooh) Product Introduction
1.2 Global Programmatic Digital Out-Of-Home (Pdooh) Market Size Forecast (2020-2031)
1.3 Programmatic Digital Out-Of-Home (Pdooh) Market Trends & Drivers
1.3.1 Programmatic Digital Out-Of-Home (Pdooh) Industry Trends
1.3.2 Programmatic Digital Out-Of-Home (Pdooh) Market Drivers & Opportunity
1.3.3 Programmatic Digital Out-Of-Home (Pdooh) Market Challenges
1.3.4 Programmatic Digital Out-Of-Home (Pdooh) Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Programmatic Digital Out-Of-Home (Pdooh) Players Revenue Ranking (2024)
2.2 Global Programmatic Digital Out-Of-Home (Pdooh) Revenue by Company (2020-2025)
2.3 Key Companies Programmatic Digital Out-Of-Home (Pdooh) Manufacturing Base Distribution and Headquarters
2.4 Key Companies Programmatic Digital Out-Of-Home (Pdooh) Product Offered
2.5 Key Companies Time to Begin Mass Production of Programmatic Digital Out-Of-Home (Pdooh)
2.6 Programmatic Digital Out-Of-Home (Pdooh) Market Competitive Analysis
2.6.1 Programmatic Digital Out-Of-Home (Pdooh) Market Concentration Rate (2020-2025)
2.6.2 Global 5 and 10 Largest Companies by Programmatic Digital Out-Of-Home (Pdooh) Revenue in 2024
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic Digital Out-Of-Home (Pdooh) as of 2024)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Hardware LCD
3.1.2 Hardware LED
3.1.3 Solution (CMS)
3.2 Global Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Type
3.2.1 Global Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global Programmatic Digital Out-Of-Home (Pdooh) Sales Value, by Type (2020-2031)
3.2.3 Global Programmatic Digital Out-Of-Home (Pdooh) Sales Value, by Type (%) (2020-2031)
4 Segmentation by Vertical
4.1 Introduction by Vertical
4.1.1 BFSI
4.1.2 IT & Telecommunications
4.1.3 Automobile & Transportation
4.1.4 Education
4.1.5 Food & Beverage
4.1.6 Cosmetics
4.1.7 Entertainment
4.1.8 Government & Public Utilities
4.1.9 Real Estate
4.2 Global Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Vertical
4.2.1 Global Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Vertical (2020 VS 2024 VS 2031)
4.2.2 Global Programmatic Digital Out-Of-Home (Pdooh) Sales Value, by Vertical (2020-2031)
4.2.3 Global Programmatic Digital Out-Of-Home (Pdooh) Sales Value, by Vertical (%) (2020-2031)
5 Segmentation by Region
5.1 Global Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Region
5.1.1 Global Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Region (2020-2025)
5.1.3 Global Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Region (2026-2031)
5.1.4 Global Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Region (%), (2020-2031)
5.2 North America
5.2.1 North America Programmatic Digital Out-Of-Home (Pdooh) Sales Value, 2020-2031
5.2.2 North America Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Country (%), 2024 VS 2031
5.3 Europe
5.3.1 Europe Programmatic Digital Out-Of-Home (Pdooh) Sales Value, 2020-2031
5.3.2 Europe Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Country (%), 2024 VS 2031
5.4 Asia Pacific
5.4.1 Asia Pacific Programmatic Digital Out-Of-Home (Pdooh) Sales Value, 2020-2031
5.4.2 Asia Pacific Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Region (%), 2024 VS 2031
5.5 South America
5.5.1 South America Programmatic Digital Out-Of-Home (Pdooh) Sales Value, 2020-2031
5.5.2 South America Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Country (%), 2024 VS 2031
5.6 Middle East & Africa
5.6.1 Middle East & Africa Programmatic Digital Out-Of-Home (Pdooh) Sales Value, 2020-2031
5.6.2 Middle East & Africa Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Programmatic Digital Out-Of-Home (Pdooh) Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions Programmatic Digital Out-Of-Home (Pdooh) Sales Value, 2020-2031
6.3 United States
6.3.1 United States Programmatic Digital Out-Of-Home (Pdooh) Sales Value, 2020-2031
6.3.2 United States Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Type (%), 2024 VS 2031
6.3.3 United States Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Vertical, 2024 VS 2031
6.4 Europe
6.4.1 Europe Programmatic Digital Out-Of-Home (Pdooh) Sales Value, 2020-2031
6.4.2 Europe Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Vertical, 2024 VS 2031
6.5 China
6.5.1 China Programmatic Digital Out-Of-Home (Pdooh) Sales Value, 2020-2031
6.5.2 China Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Type (%), 2024 VS 2031
6.5.3 China Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Vertical, 2024 VS 2031
6.6 Japan
6.6.1 Japan Programmatic Digital Out-Of-Home (Pdooh) Sales Value, 2020-2031
6.6.2 Japan Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Vertical, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea Programmatic Digital Out-Of-Home (Pdooh) Sales Value, 2020-2031
6.7.2 South Korea Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Vertical, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia Programmatic Digital Out-Of-Home (Pdooh) Sales Value, 2020-2031
6.8.2 Southeast Asia Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Vertical, 2024 VS 2031
6.9 India
6.9.1 India Programmatic Digital Out-Of-Home (Pdooh) Sales Value, 2020-2031
6.9.2 India Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Type (%), 2024 VS 2031
6.9.3 India Programmatic Digital Out-Of-Home (Pdooh) Sales Value by Vertical, 2024 VS 2031
7 Company Profiles
7.1 JCDecaux
7.1.1 JCDecaux Profile
7.1.2 JCDecaux Main Business
7.1.3 JCDecaux Programmatic Digital Out-Of-Home (Pdooh) Products, Services and Solutions
7.1.4 JCDecaux Programmatic Digital Out-Of-Home (Pdooh) Revenue (US$ Million) & (2020-2025)
7.1.5 JCDecaux Recent Developments
7.2 Clear Channel
7.2.1 Clear Channel Profile
7.2.2 Clear Channel Main Business
7.2.3 Clear Channel Programmatic Digital Out-Of-Home (Pdooh) Products, Services and Solutions
7.2.4 Clear Channel Programmatic Digital Out-Of-Home (Pdooh) Revenue (US$ Million) & (2020-2025)
7.2.5 Clear Channel Recent Developments
7.3 Lamar Advertising Company
7.3.1 Lamar Advertising Company Profile
7.3.2 Lamar Advertising Company Main Business
7.3.3 Lamar Advertising Company Programmatic Digital Out-Of-Home (Pdooh) Products, Services and Solutions
7.3.4 Lamar Advertising Company Programmatic Digital Out-Of-Home (Pdooh) Revenue (US$ Million) & (2020-2025)
7.3.5 Lamar Advertising Company Recent Developments
7.4 OUTFRONT Media (CBS)
7.4.1 OUTFRONT Media (CBS) Profile
7.4.2 OUTFRONT Media (CBS) Main Business
7.4.3 OUTFRONT Media (CBS) Programmatic Digital Out-Of-Home (Pdooh) Products, Services and Solutions
7.4.4 OUTFRONT Media (CBS) Programmatic Digital Out-Of-Home (Pdooh) Revenue (US$ Million) & (2020-2025)
7.4.5 OUTFRONT Media (CBS) Recent Developments
7.5 Focus Media
7.5.1 Focus Media Profile
7.5.2 Focus Media Main Business
7.5.3 Focus Media Programmatic Digital Out-Of-Home (Pdooh) Products, Services and Solutions
7.5.4 Focus Media Programmatic Digital Out-Of-Home (Pdooh) Revenue (US$ Million) & (2020-2025)
7.5.5 Focus Media Recent Developments
7.6 Ströer
7.6.1 Ströer Profile
7.6.2 Ströer Main Business
7.6.3 Ströer Programmatic Digital Out-Of-Home (Pdooh) Products, Services and Solutions
7.6.4 Ströer Programmatic Digital Out-Of-Home (Pdooh) Revenue (US$ Million) & (2020-2025)
7.6.5 Ströer Recent Developments
7.7 Daktronics
7.7.1 Daktronics Profile
7.7.2 Daktronics Main Business
7.7.3 Daktronics Programmatic Digital Out-Of-Home (Pdooh) Products, Services and Solutions
7.7.4 Daktronics Programmatic Digital Out-Of-Home (Pdooh) Revenue (US$ Million) & (2020-2025)
7.7.5 Daktronics Recent Developments
7.8 Neptune Retail Solutions
7.8.1 Neptune Retail Solutions Profile
7.8.2 Neptune Retail Solutions Main Business
7.8.3 Neptune Retail Solutions Programmatic Digital Out-Of-Home (Pdooh) Products, Services and Solutions
7.8.4 Neptune Retail Solutions Programmatic Digital Out-Of-Home (Pdooh) Revenue (US$ Million) & (2020-2025)
7.8.5 Neptune Retail Solutions Recent Developments
7.9 Crimtan
7.9.1 Crimtan Profile
7.9.2 Crimtan Main Business
7.9.3 Crimtan Programmatic Digital Out-Of-Home (Pdooh) Products, Services and Solutions
7.9.4 Crimtan Programmatic Digital Out-Of-Home (Pdooh) Revenue (US$ Million) & (2020-2025)
7.9.5 Crimtan Recent Developments
7.10 Blindspot
7.10.1 Blindspot Profile
7.10.2 Blindspot Main Business
7.10.3 Blindspot Programmatic Digital Out-Of-Home (Pdooh) Products, Services and Solutions
7.10.4 Blindspot Programmatic Digital Out-Of-Home (Pdooh) Revenue (US$ Million) & (2020-2025)
7.10.5 Blindspot Recent Developments
8 Industry Chain Analysis
8.1 Programmatic Digital Out-Of-Home (Pdooh) Industrial Chain
8.2 Programmatic Digital Out-Of-Home (Pdooh) Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Programmatic Digital Out-Of-Home (Pdooh) Sales Model
8.5.2 Sales Channel
8.5.3 Programmatic Digital Out-Of-Home (Pdooh) Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer