Summary

The global market for Marketing Analytics Software was estimated to be worth US$ 3652 million in 2024 and is forecast to a readjusted size of US$ 7542 million by 2031 with a CAGR of 11.1% during the forecast period 2025-2031.
Marketing analytics software encompasses tools and processes which enable an organization to manage, evaluate, and control its marketing efforts by measuring marketing performance. In short, these solutions simplify and optimize a business' marketing strategies and activities. With the use of marketing analytics software, businesses are able to improve their return on investment (ROI) by identifying effective marketing methods and adjusting campaigns to maximize conversions and sales.
Marketing analytics software helps businesses gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. Leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which help optimize digital marketing spend. Finally, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to better allocate their time.
In Europe, Marketing Analytics Software key players include HubSpot, Semrush, Looker Data Sciences (Google), Insider., LeadsRx, SharpSpring, OWOX BI, Whatagraph BV, Pathmatics (Sensor Tower), MoEngage, Emarsys (SAP), SALESmanago, CleverTap, Act-On Software, TapClicks, Ometria, Adverity, Optimove, Funnel, etc. France is the largest market, with a share about 22%, followed by U.K., and Germany, both have a share about 39 percent. In terms of product, Large Enterprises is the largest segment, with a share over 56%. And in terms of application, the largest application is Retail & eCommerce.
This report aims to provide a comprehensive presentation of the global market for Marketing Analytics Software, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Marketing Analytics Software by region & country, by End User, and by Vertical Industry.
The Marketing Analytics Software market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Marketing Analytics Software.
Market Segmentation
By Company
HubSpot
Semrush
Google Analytics
Tableau
ClickUp
AgencyAnalytics
OWOX BI
Whatagraph
Sensor Tower
MoEngage
SAP Emarsys
SALESmanago
CleverTap
Act-On Software
TapClicks
Ometria
Adverity
Optimove
Funnel
Mailchimp
Segment by End User
SMEs
Large Enterprises
Segment by Vertical Industry
Retail and eCommerce
BFSI
Media and Entertainment
Travel and Hospitality
Education
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Marketing Analytics Software company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by End User, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Vertical Industry, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Marketing Analytics Software in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Marketing Analytics Software in country level. It provides sigmate data by End User, and by Vertical Industry for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview
1.1 Marketing Analytics Software Product Introduction
1.2 Global Marketing Analytics Software Market Size Forecast (2020-2031)
1.3 Marketing Analytics Software Market Trends & Drivers
1.3.1 Marketing Analytics Software Industry Trends
1.3.2 Marketing Analytics Software Market Drivers & Opportunity
1.3.3 Marketing Analytics Software Market Challenges
1.3.4 Marketing Analytics Software Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Marketing Analytics Software Players Revenue Ranking (2024)
2.2 Global Marketing Analytics Software Revenue by Company (2020-2025)
2.3 Key Companies Marketing Analytics Software Manufacturing Base Distribution and Headquarters
2.4 Key Companies Marketing Analytics Software Product Offered
2.5 Key Companies Time to Begin Mass Production of Marketing Analytics Software
2.6 Marketing Analytics Software Market Competitive Analysis
2.6.1 Marketing Analytics Software Market Concentration Rate (2020-2025)
2.6.2 Global 5 and 10 Largest Companies by Marketing Analytics Software Revenue in 2024
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics Software as of 2024)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by End User
3.1 Introduction by End User
3.1.1 SMEs
3.1.2 Large Enterprises
3.2 Global Marketing Analytics Software Sales Value by End User
3.2.1 Global Marketing Analytics Software Sales Value by End User (2020 VS 2024 VS 2031)
3.2.2 Global Marketing Analytics Software Sales Value, by End User (2020-2031)
3.2.3 Global Marketing Analytics Software Sales Value, by End User (%) (2020-2031)
4 Segmentation by Vertical Industry
4.1 Introduction by Vertical Industry
4.1.1 Retail and eCommerce
4.1.2 BFSI
4.1.3 Media and Entertainment
4.1.4 Travel and Hospitality
4.1.5 Education
4.1.6 Others
4.2 Global Marketing Analytics Software Sales Value by Vertical Industry
4.2.1 Global Marketing Analytics Software Sales Value by Vertical Industry (2020 VS 2024 VS 2031)
4.2.2 Global Marketing Analytics Software Sales Value, by Vertical Industry (2020-2031)
4.2.3 Global Marketing Analytics Software Sales Value, by Vertical Industry (%) (2020-2031)
5 Segmentation by Region
5.1 Global Marketing Analytics Software Sales Value by Region
5.1.1 Global Marketing Analytics Software Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global Marketing Analytics Software Sales Value by Region (2020-2025)
5.1.3 Global Marketing Analytics Software Sales Value by Region (2026-2031)
5.1.4 Global Marketing Analytics Software Sales Value by Region (%), (2020-2031)
5.2 North America
5.2.1 North America Marketing Analytics Software Sales Value, 2020-2031
5.2.2 North America Marketing Analytics Software Sales Value by Country (%), 2024 VS 2031
5.3 Europe
5.3.1 Europe Marketing Analytics Software Sales Value, 2020-2031
5.3.2 Europe Marketing Analytics Software Sales Value by Country (%), 2024 VS 2031
5.4 Asia Pacific
5.4.1 Asia Pacific Marketing Analytics Software Sales Value, 2020-2031
5.4.2 Asia Pacific Marketing Analytics Software Sales Value by Region (%), 2024 VS 2031
5.5 South America
5.5.1 South America Marketing Analytics Software Sales Value, 2020-2031
5.5.2 South America Marketing Analytics Software Sales Value by Country (%), 2024 VS 2031
5.6 Middle East & Africa
5.6.1 Middle East & Africa Marketing Analytics Software Sales Value, 2020-2031
5.6.2 Middle East & Africa Marketing Analytics Software Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Marketing Analytics Software Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions Marketing Analytics Software Sales Value, 2020-2031
6.3 United States
6.3.1 United States Marketing Analytics Software Sales Value, 2020-2031
6.3.2 United States Marketing Analytics Software Sales Value by End User (%), 2024 VS 2031
6.3.3 United States Marketing Analytics Software Sales Value by Vertical Industry, 2024 VS 2031
6.4 Europe
6.4.1 Europe Marketing Analytics Software Sales Value, 2020-2031
6.4.2 Europe Marketing Analytics Software Sales Value by End User (%), 2024 VS 2031
6.4.3 Europe Marketing Analytics Software Sales Value by Vertical Industry, 2024 VS 2031
6.5 China
6.5.1 China Marketing Analytics Software Sales Value, 2020-2031
6.5.2 China Marketing Analytics Software Sales Value by End User (%), 2024 VS 2031
6.5.3 China Marketing Analytics Software Sales Value by Vertical Industry, 2024 VS 2031
6.6 Japan
6.6.1 Japan Marketing Analytics Software Sales Value, 2020-2031
6.6.2 Japan Marketing Analytics Software Sales Value by End User (%), 2024 VS 2031
6.6.3 Japan Marketing Analytics Software Sales Value by Vertical Industry, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea Marketing Analytics Software Sales Value, 2020-2031
6.7.2 South Korea Marketing Analytics Software Sales Value by End User (%), 2024 VS 2031
6.7.3 South Korea Marketing Analytics Software Sales Value by Vertical Industry, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia Marketing Analytics Software Sales Value, 2020-2031
6.8.2 Southeast Asia Marketing Analytics Software Sales Value by End User (%), 2024 VS 2031
6.8.3 Southeast Asia Marketing Analytics Software Sales Value by Vertical Industry, 2024 VS 2031
6.9 India
6.9.1 India Marketing Analytics Software Sales Value, 2020-2031
6.9.2 India Marketing Analytics Software Sales Value by End User (%), 2024 VS 2031
6.9.3 India Marketing Analytics Software Sales Value by Vertical Industry, 2024 VS 2031
7 Company Profiles
7.1 HubSpot
7.1.1 HubSpot Profile
7.1.2 HubSpot Main Business
7.1.3 HubSpot Marketing Analytics Software Products, Services and Solutions
7.1.4 HubSpot Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.1.5 HubSpot Recent Developments
7.2 Semrush
7.2.1 Semrush Profile
7.2.2 Semrush Main Business
7.2.3 Semrush Marketing Analytics Software Products, Services and Solutions
7.2.4 Semrush Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.2.5 Semrush Recent Developments
7.3 Google Analytics
7.3.1 Google Analytics Profile
7.3.2 Google Analytics Main Business
7.3.3 Google Analytics Marketing Analytics Software Products, Services and Solutions
7.3.4 Google Analytics Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.3.5 Google Analytics Recent Developments
7.4 Tableau
7.4.1 Tableau Profile
7.4.2 Tableau Main Business
7.4.3 Tableau Marketing Analytics Software Products, Services and Solutions
7.4.4 Tableau Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.4.5 Tableau Recent Developments
7.5 ClickUp
7.5.1 ClickUp Profile
7.5.2 ClickUp Main Business
7.5.3 ClickUp Marketing Analytics Software Products, Services and Solutions
7.5.4 ClickUp Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.5.5 ClickUp Recent Developments
7.6 AgencyAnalytics
7.6.1 AgencyAnalytics Profile
7.6.2 AgencyAnalytics Main Business
7.6.3 AgencyAnalytics Marketing Analytics Software Products, Services and Solutions
7.6.4 AgencyAnalytics Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.6.5 AgencyAnalytics Recent Developments
7.7 OWOX BI
7.7.1 OWOX BI Profile
7.7.2 OWOX BI Main Business
7.7.3 OWOX BI Marketing Analytics Software Products, Services and Solutions
7.7.4 OWOX BI Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.7.5 OWOX BI Recent Developments
7.8 Whatagraph
7.8.1 Whatagraph Profile
7.8.2 Whatagraph Main Business
7.8.3 Whatagraph Marketing Analytics Software Products, Services and Solutions
7.8.4 Whatagraph Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.8.5 Whatagraph Recent Developments
7.9 Sensor Tower
7.9.1 Sensor Tower Profile
7.9.2 Sensor Tower Main Business
7.9.3 Sensor Tower Marketing Analytics Software Products, Services and Solutions
7.9.4 Sensor Tower Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.9.5 Sensor Tower Recent Developments
7.10 MoEngage
7.10.1 MoEngage Profile
7.10.2 MoEngage Main Business
7.10.3 MoEngage Marketing Analytics Software Products, Services and Solutions
7.10.4 MoEngage Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.10.5 MoEngage Recent Developments
7.11 SAP Emarsys
7.11.1 SAP Emarsys Profile
7.11.2 SAP Emarsys Main Business
7.11.3 SAP Emarsys Marketing Analytics Software Products, Services and Solutions
7.11.4 SAP Emarsys Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.11.5 SAP Emarsys Recent Developments
7.12 SALESmanago
7.12.1 SALESmanago Profile
7.12.2 SALESmanago Main Business
7.12.3 SALESmanago Marketing Analytics Software Products, Services and Solutions
7.12.4 SALESmanago Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.12.5 SALESmanago Recent Developments
7.13 CleverTap
7.13.1 CleverTap Profile
7.13.2 CleverTap Main Business
7.13.3 CleverTap Marketing Analytics Software Products, Services and Solutions
7.13.4 CleverTap Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.13.5 CleverTap Recent Developments
7.14 Act-On Software
7.14.1 Act-On Software Profile
7.14.2 Act-On Software Main Business
7.14.3 Act-On Software Marketing Analytics Software Products, Services and Solutions
7.14.4 Act-On Software Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.14.5 Act-On Software Recent Developments
7.15 TapClicks
7.15.1 TapClicks Profile
7.15.2 TapClicks Main Business
7.15.3 TapClicks Marketing Analytics Software Products, Services and Solutions
7.15.4 TapClicks Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.15.5 TapClicks Recent Developments
7.16 Ometria
7.16.1 Ometria Profile
7.16.2 Ometria Main Business
7.16.3 Ometria Marketing Analytics Software Products, Services and Solutions
7.16.4 Ometria Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.16.5 Ometria Recent Developments
7.17 Adverity
7.17.1 Adverity Profile
7.17.2 Adverity Main Business
7.17.3 Adverity Marketing Analytics Software Products, Services and Solutions
7.17.4 Adverity Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.17.5 Adverity Recent Developments
7.18 Optimove
7.18.1 Optimove Profile
7.18.2 Optimove Main Business
7.18.3 Optimove Marketing Analytics Software Products, Services and Solutions
7.18.4 Optimove Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.18.5 Optimove Recent Developments
7.19 Funnel
7.19.1 Funnel Profile
7.19.2 Funnel Main Business
7.19.3 Funnel Marketing Analytics Software Products, Services and Solutions
7.19.4 Funnel Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.19.5 Funnel Recent Developments
7.20 Mailchimp
7.20.1 Mailchimp Profile
7.20.2 Mailchimp Main Business
7.20.3 Mailchimp Marketing Analytics Software Products, Services and Solutions
7.20.4 Mailchimp Marketing Analytics Software Revenue (US$ Million) & (2020-2025)
7.20.5 Mailchimp Recent Developments
8 Industry Chain Analysis
8.1 Marketing Analytics Software Industrial Chain
8.2 Marketing Analytics Software Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Marketing Analytics Software Sales Model
8.5.2 Sales Channel
8.5.3 Marketing Analytics Software Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer