Summary

The global market for Vtuber Live was estimated to be worth US$ 1.69 billion in 2024 and is forecast to a readjusted size of US$ 5.67 billion by 2031 with a CAGR of 17.96% during the forecast period 2025-2031.

North American market for Vtuber Live was valued at $ 204.00 million in 2024 and will reach $ 817.36 million by 2031, at a CAGR of 20.79% during the forecast period of 2025 through 2031.
Asia-Pacific market for Vtuber Live was valued at $ 1.26 billion in 2024 and will reach $ 3.93 billion by 2031, at a CAGR of 16.74% during the forecast period of 2025 through 2031.
Europe market for Vtuber Live was valued at $ 137.18 million in 2024 and will reach $ 584.23 million by 2031, at a CAGR of 22.06% during the forecast period of 2025 through 2031.
The global key companies of Vtuber Live include Cover Corporation, Anycolor, Brave Group, Bilibili, .LIVE (Appland), 774 Inc, Neo-Porte, and VEE, etc. In 2024, the global five largest players hold a share 45.64% in terms of revenue.

This report aims to provide a comprehensive presentation of the global market for Vtuber Live, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Vtuber Live by region & country, by Type, and by Application.
The Vtuber Live market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Vtuber Live.
Market Segmentation

By Company
Cover Corporation
Anycolor
Brave Group
Bilibili
.LIVE (Appland)
774 Inc
Neo-Porte
VEE
Re:AcT (Mikai)
NoriPro
Vshojo
V&U
MAHA5 Japan
Aogiri High School (viviON)

Segment by Type
2D Vtuber
3D Vtuber

Segment by Application
Livestreaming and Content
Merchandising and Licensing
Others

By Region
North America
United States
Canada

Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Rest of Asia-Pacific

Europe
Germany
France
U.K.
Italy
Russia
Nordic
Rest of Europe

Latin America
Mexico
Brazil
Rest of Latin America

Middle East & Africa
Middle East
Africa

Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Vtuber Live company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Vtuber Live in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Vtuber Live in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview 1
1.1 Vtuber Live Product Introduction 1
1.2 Global Vtuber Live Market Size Forecast (2020-2031) 1
1.3 Vtuber Live Market Trends & Drivers 3
1.3.1 Vtuber Live Industry Trends 3
1.3.2 Vtuber Live Market Drivers & Opportunity 4
1.3.3 Vtuber Live Market Challenges 5
1.3.4 Vtuber Live Market Restraints 6
1.4 Assumptions and Limitations 6
1.5 Study Objectives 7
1.6 Years Considered 8
2 Competitive Analysis by Company 9
2.1 Global Vtuber Live Players Revenue Ranking (2024) 9
2.2 Global Vtuber Live Revenue by Company (2020-2025) 9
2.3 Key Companies Vtuber Live Product Offered 11
2.4 Vtuber Live Market Competitive Analysis 12
2.4.1 Vtuber Live Market Concentration Rate (2020-2025) 12
2.4.2 Global 5 and 10 Largest Companies by Vtuber Live Revenue in 2024 13
2.4.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Vtuber Live as of 2024) 13
2.5 Mergers & Acquisitions, Expansion 15
3 Segmentation by Type 17
3.1 Introduction by Type 17
3.1.1 2D Vtuber 17
3.1.2 3D Vtuber 18
3.2 Global Vtuber Live Sales Value by Type 18
3.2.1 Global Vtuber Live Sales Value by Type (2020 VS 2024 VS 2031) 18
3.2.2 Global Vtuber Live Sales Value, by Type (2020-2031) 19
3.2.3 Global Vtuber Live Sales Value, by Type (%) (2020-2031) 20
4 Segmentation by Application 21
4.1 Introduction by Application 21
4.1.1 Livestreaming and Content 21
4.1.2 Merchandising and Licensing 22
4.1.3 Others 22
4.2 Global Vtuber Live Sales Value by Application 23
4.2.1 Global Vtuber Live Sales Value by Application (2020 VS 2024 VS 2031) 23
4.2.2 Global Vtuber Live Sales Value, by Application (2020-2031) 24
4.2.3 Global Vtuber Live Sales Value, by Application (%) (2020-2031) 25
5 Segmentation by Region 26
5.1 Global Vtuber Live Sales Value by Region 26
5.1.1 Global Vtuber Live Sales Value by Region: 2020 VS 2024 VS 2031 26
5.1.2 Global Vtuber Live Sales Value by Region (2020-2025) 26
5.1.3 Global Vtuber Live Sales Value by Region (2026-2031) 27
5.1.4 Global Vtuber Live Sales Value by Region (%), (2020-2031) 27
5.2 North America 28
5.2.1 North America Vtuber Live Sales Value, 2020-2031 28
5.2.2 North America Vtuber Live Sales Value by Country (%), 2024 VS 2031 29
5.3 Europe 30
5.3.1 Europe Vtuber Live Sales Value, 2020-2031 30
5.3.2 Europe Vtuber Live Sales Value by Country (%), 2024 VS 2031 31
5.4 Asia Pacific 32
5.4.1 Asia Pacific Vtuber Live Sales Value, 2020-2031 32
5.4.2 Asia Pacific Vtuber Live Sales Value by Region (%), 2024 VS 2031 33
5.5 Latin America 34
5.5.1 Latin America Vtuber Live Sales Value, 2020-2031 34
5.5.2 Latin America Vtuber Live Sales Value by Country (%), 2024 VS 2031 35
5.6 Middle East & Africa 36
5.6.1 Middle East & Africa Vtuber Live Sales Value, 2020-2031 36
5.6.2 Middle East & Africa Vtuber Live Sales Value by Country (%), 2024 VS 2031 37
6 Segmentation by Key Countries/Regions 38
6.1 Key Countries/Regions Vtuber Live Sales Value Growth Trends, 2020 VS 2024 VS 2031 38
6.2 Key Countries/Regions Vtuber Live Sales Value, 2020-2031 39
6.3 United States 42
6.3.1 United States Vtuber Live Sales Value, 2020-2031 42
6.3.2 United States Vtuber Live Sales Value by Type (%), 2024 VS 2031 43
6.3.3 United States Vtuber Live Sales Value by Application, 2024 VS 2031 44
6.4 Europe 45
6.4.1 Europe Vtuber Live Sales Value, 2020-2031 45
6.4.2 Europe Vtuber Live Sales Value by Type (%), 2024 VS 2031 46
6.4.3 Europe Vtuber Live Sales Value by Application, 2024 VS 2031 47
6.5 China 48
6.5.1 China Vtuber Live Sales Value, 2020-2031 48
6.5.2 China Vtuber Live Sales Value by Type (%), 2024 VS 2031 49
6.5.3 China Vtuber Live Sales Value by Application, 2024 VS 2031 50
6.6 Japan 51
6.6.1 Japan Vtuber Live Sales Value, 2020-2031 51
6.6.2 Japan Vtuber Live Sales Value by Type (%), 2024 VS 2031 52
6.6.3 Japan Vtuber Live Sales Value by Application, 2024 VS 2031 53
6.7 South Korea 54
6.7.1 South Korea Vtuber Live Sales Value, 2020-2031 54
6.7.2 South Korea Vtuber Live Sales Value by Type (%), 2024 VS 2031 55
6.7.3 South Korea Vtuber Live Sales Value by Application, 2024 VS 2031 56
6.8 India 57
6.8.1 India Vtuber Live Sales Value, 2020-2031 57
6.8.2 India Vtuber Live Sales Value by Type (%), 2024 VS 2031 58
6.8.3 India Vtuber Live Sales Value by Application, 2024 VS 2031 59
6.9 Southeast Asia 60
6.9.1 Southeast Asia Vtuber Live Sales Value, 2020-2031 60
6.9.2 Southeast Asia Vtuber Live Sales Value by Type (%), 2024 VS 2031 61
6.9.3 Southeast Asia Vtuber Live Sales Value by Application, 2024 VS 2031 62
7 Company Profiles 63
7.1 COVER Corporation 63
7.1.1 COVER Corporation Profile 63
7.1.2 COVER Corporation Main Business 63
7.1.3 COVER Corporation Vtuber Live Products, Services and Solutions 64
7.1.4 COVER Corporation Vtuber Live Revenue (US$ million) & (2020-2025) 66
7.1.5 COVER Corporation Recent Developments 66
7.2 Anycolor 67
7.2.1 Anycolor Profile 67
7.2.2 Anycolor Main Business 67
7.2.3 Anycolor Vtuber Live Products, Services and Solutions 68
7.2.4 Anycolor Vtuber Live Revenue (US$ million) & (2020-2025) 70
7.2.5 Anycolor Recent Developments 70
7.3 Brave Group 71
7.3.1 Brave Group Profile 71
7.3.2 Brave Group Main Business 71
7.3.3 Brave Group Vtuber Live Products, Services and Solutions 72
7.3.4 Brave Group Vtuber Live Revenue (US$ million) & (2020-2025) 73
7.3.5 Brave Group Recent Developments 74
7.4 Bilibili 75
7.4.1 Bilibili Profile 75
7.4.2 Bilibili Main Business 75
7.4.3 Bilibili Vtuber Live Products, Services and Solutions 76
7.4.4 Bilibili Vtuber Live Revenue (US$ million) & (2020-2025) 77
7.4.5 Bilibili Recent Developments 77
7.5 774 Inc 77
7.5.1 774 Inc Profile 77
7.5.2 774 Inc Main Business 78
7.5.3 774 Inc Vtuber Live Products, Services and Solutions 78
7.5.4 774 Inc Vtuber Live Revenue (US$ million) & (2020-2025) 79
7.5.5 774 Inc Recent Developments 79
7.6 .LIVE (Appland) 80
7.6.1 .LIVE (Appland) Profile 80
7.6.2 .LIVE (Appland) Main Business 80
7.6.3 .LIVE (Appland) Vtuber Live Products, Services and Solutions 81
7.6.4 .LIVE (Appland) Vtuber Live Revenue (US$ million) & (2020-2025) 82
7.7 Neo-Porte 82
7.7.1 Neo-Porte Profile 82
7.7.2 Neo-Porte Main Business 82
7.7.3 Neo-Porte Vtuber Live Products, Services and Solutions 83
7.7.4 Neo-Porte Vtuber Live Revenue (US$ million) & (2020-2025) 83
7.8 Re:AcT (Mikai) 84
7.8.1 Re:AcT (Mikai) Profile 84
7.8.2 Re:AcT (Mikai) Main Business 84
7.8.3 Re:AcT (Mikai) Vtuber Live Products, Services and Solutions 85
7.8.4 Re:AcT (Mikai) Vtuber Live Revenue (US$ million) & (2020-2025) 85
7.8.5 Re:AcT (Mikai) Recent Developments 86
7.9 NoriPro 86
7.9.1 NoriPro Profile 86
7.9.2 NoriPro Main Business 87
7.9.3 NoriPro Vtuber Live Products, Services and Solutions 87
7.9.4 NoriPro Vtuber Live Revenue (US$ million) & (2020-2025) 88
7.10 VEE 88
7.10.1 VEE Profile 88
7.10.2 VEE Main Business 88
7.10.3 VEE Vtuber Live Products, Services and Solutions 89
7.10.4 VEE Vtuber Live Revenue (US$ million) & (2020-2025) 90
7.11 Vshojo 91
7.11.1 Vshojo Profile 91
7.11.2 Vshojo Main Business 91
7.11.3 Vshojo Vtuber Live Products, Services and Solutions 92
7.11.4 Vshojo Vtuber Live Revenue (US$ million) & (2020-2025) 92
7.12 V&U 93
7.12.1 V&U Profile 93
7.12.2 V&U Main Business 93
7.12.3 V&U Vtuber Live Products, Services and Solutions 94
7.12.4 V&U Vtuber Live Revenue (US$ million) & (2020-2025) 94
7.13 MAHA5 Japan 95
7.13.1 MAHA5 Japan Profile 95
7.13.2 MAHA5 Japan Main Business 95
7.13.3 MAHA5 Japan Vtuber Live Products, Services and Solutions 96
7.13.4 MAHA5 Japan Vtuber Live Revenue (US$ million) & (2020-2025) 96
7.14 Aogiri High School (viviON) 97
7.14.1 Aogiri High School (viviON) Profile 97
7.14.2 Aogiri High School (viviON) Main Business 97
7.14.3 Aogiri High School (viviON) Vtuber Live Products, Services and Solutions 98
7.14.4 Aogiri High School (viviON) Vtuber Live Revenue (US$ million) & (2020-2025) 98
7.14.5 Aogiri High School (viviON) Recent Developments 99
8 Industry Chain Analysis 100
8.1 Vtuber Live Upstream Analysis 100
8.2 Vtuber Live Midstream Analysis 100
8.3 Vtuber Live Downstream Analysis 101
9 Research Findings and Conclusion 102
10 Appendix 103
10.1 Research Methodology 103
10.1.1 Methodology/Research Approach 103
10.1.2 Data Source 106
10.2 Author Details 109
10.3 Disclaimer 110