Summary

Small Electric Motor for Electronic Toys Market Research Report by Motor Type [Brushed DC motor, Brushless DC Motors (BLDC), Stepper Motors, Vibration Motors, Others], by Sales Channel (Online, Offline), by Power Output [Low power (below 1W), Medium power (1W to 15W), High power (Above15W)], by Application [Remote-Controlled (RC) Toys, Educational and STEM Toys, Battery-Operated Toys, Interactive and Robotic Toys, Others], and by Region (North America, Europe, Asia Pacific, South America, Middle East and Africa) Forecast till 2035

Market Overview
The global small electric motor for electronic toys market is projected to reach USD 5,269.04 million by 2035, growing at a CAGR of 4.9% from 2025 to 2035. A small electric motor for electronic toys is a compact device that converts electrical energy into mechanical motion, enabling parts of the toy, such as wheels, arms, or propellers, to move. These motors are typically lightweight, low-voltage, and energy-efficient, making them ideal for battery-operated toys. They are commonly used in remote-controlled cars, robots, and interactive gadgets.
The demand for interactive and electronic children’s toys with tech features is the main factor that is pushing up the global small electric motor market trend for such kinds of toys. To provide an engaging, educational, and STEM-based playground experience, which is a demand of parents and kids, manufacturers are embedding advanced small motors in toys that offer motion, sound, and connectivity. The market growth is significantly helped by the proliferation of smart toys with app and Bluetooth features, mainly in urban and higher-income households.

Key Company Development
In June 2023, Dongguan Jinhong Rubber and Plastic Co., Ltd. expanded its product range by launching silicone baby products, such as feeding sets, teething toys, and bibs. By this strategic move, the company wants not only to diversify its product line but also to exploit the market trend of demand for safe, durable, and eco-friendly baby essentials and thus to consolidate its position in the global baby care sector.

Major Players
Major competitors in the global small electric motor electronic toys market are Mabuchi Motor Company, MICRO MOTORS SRL, Maxon Motor, Portescap, Bühler Motor GmbH, Johnson Electric, Constar Micromotor Co., Ltd., Faulhaber, Parvalux Electric Motors, and NICHIBO DC MOTOR.

Report Attribute Details
• Market Size 2035: USD 5,269.04 Million
• CAGR (2025-2035): 4.9%
• Base Year: 2024
• Market Forecast Period: 2025-2035

Market Segmentations
• By Motor Type: Brushed DC motor – 4.4%, Brushless DC Motors – 6.0%.
• By Sales Channel: Online – 5.5%, Offline – 4.7%.
• By Power Output: Low power (below 1W) – 4.6%, Medium power (1W to 15W) – 5.2%.
• By Application: Remote-Controlled (RC) Toys – 5.0%, Educational and STEM Toys – 5.8%.

Regional Insights
Small electric motors in North America are a major factor of changes in the electronic toy market. Manufacturers implement quality control and educational value in their products, thus ensuring that every motorized toy is in line with high safety and performance standards. The North American market, led by the U.S. at USD 561.95 million and Canada at USD 93.23 million in 2024, shows strong demand for innovative and educational electronic toys powered by small electric motors.
The demand for small electric motors in children’s toys in Europe is influenced by strict ecological regulations and a growing commitment to STEM education. Consumers in Europe are willing to pay more for environmentally friendly and safe products, thus they are incentivizing the use of durable components that meet all safety standards. In Europe, with Germany (USD 165.47 million), the U.K. (USD 150.67 million), and France (USD 124.81 million), the market reflects steady growth driven by the rising popularity of STEM and eco-friendly toy designs.
Asia Pacific is the leader of the worldwide market for small electric motors, backed by a huge production base and a rapidly growing consumer segment. The local demand for STEM and robotic kits is continually increasing. Moreover, it is supported by cheap supply chains and government-sponsored learning initiatives. The Asia-Pacific region, led by China at USD 674.58 million and Japan at USD 206.76 million, dominates the market thanks to large-scale manufacturing and a strong consumer base for advanced motorized toys.
In the Middle East and Africa, market growth is accelerating as parents and schools show increasing interest in educational and tech-driven toys. Countries like the UAE and Saudi Arabia are adopting motorized learning kits that promote robotics and creativity among children. While most toys are imported, local distributors and educational institutions are helping to widen access.
In South America, the demand for small electric motors in electronic toys is gaining momentum with the rise of robotics workshops and STEM activities in schools. Brazil and Argentina are major markets, importing RC toys and build-it-yourself robotic kits powered by small DC motors. Local startups are also exploring assembly and customization to meet regional tastes and pricing.

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY . 23
2 MARKET INTRODUCTION . 25
2.1 DEFINITION . 25
2.2 SCOPE OF THE STUDY . 25
2.3 RESEARCH OBJECTIVE . 25
2.4 MARKET STRUCTURE . 26
3 RESEARCH METHODOLOGY . 27
3.1 OVERVIEW . 27
3.2 DATA FLOW . 29
3.2.1 DATA MINING PROCESS . 29
3.3 PURCHASED DATABASE: . 30
3.4 SECONDARY SOURCES: . 31
3.4.1 SECONDARY RESEARCH DATA FLOW: . 32
3.5 PRIMARY RESEARCH: . 33
3.5.1 PRIMARY RESEARCH DATA FLOW: . 34
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED . 35
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: . 35
3.6.1 CONSUMPTION & NET TRADE APPROACH . 35
3.6.2 REVENUE ANALYSIS APPROACH . 36
3.7 DATA FORECASTING. 37
3.7.1 DATA FORECASTING TECHNIQUE . 37
3.8 DATA MODELING . 38
3.8.1 MICROECONOMIC FACTOR ANALYSIS: . 38
3.8.2 DATA MODELING: . 40
3.9 TEAMS AND ANALYST CONTRIBUTION . 42
4 MARKET DYNAMICS . 44
4.1 INTRODUCTION . 44
4.2 MARKET TRENDS AND GROWTH AFFECTING FACTORS . 44
4.3 DRIVERS . 45
4.3.1 RISING DISPOSABLE INCOME IN EMERGING MARKETS . 45
4.3.2 INCREASING DEMAND FOR ELECTRONIC TOYS . 45
4.3.3 GROWTH IN TOY INDUSTRY AND E-COMMERCE . 45
4.4 RESTRAINTS . 46
4.4.1 HIGH PRODUCTION COST OF ADVANCED MOTORS . 46
4.4.2 MARKET SATURATION IN DEVELOPED REGIONS . 46
4.5 OPPORTUNITY . 47
4.5.1 EXPANSION INTO EMERGING MARKETS THROUGH LOCAL PARTNERSHIPS . 47
4.5.2 INTEGRATION OF SMART TECHNOLOGY AND CONNECTIVITY IN TOYS . 47
4.5.3 DEVELOPMENT OF CUSTOMIZED MOTOR SOLUTIONS FOR UNIQUE TOY APPLICATIONS . 48
4.6 IMPACT ANALYSIS OF COVID - 19 . 49
4.6.1 IMPACT ON OVERALL SEMICONDUCTORS . 49
4.6.2 IMPACT ON GLOBAL SMALL ELECTRIC MOTOR FOR ELECTRONIC TOYS MARKET . 49
4.6.3 IMPACT ON SUPPLY CHAIN OF SMALL ELECTRIC MOTOR FOR ELECTRONIC TOYS MARKET . 50
4.6.4 IMPACT ON MARKET DEMAND OF SMALL ELECTRIC MOTOR FOR ELECTRONIC TOYS MARKET . 50
4.6.5 IMPACT ON PRICING OF SMALL ELECTRIC MOTOR FOR ELECTRONIC TOYS MARKET . 51
5 MARKET FACTOR ANALYSIS . 52
5.1 SUPPLY CHAIN ANALYSIS . 52
5.1.1 RAW MATERIAL SUPPLY . 52
5.1.2 COMPONENT MANIFACTURING . 52
5.1.3 MOTOR ASSEMBLY . 52
5.1.4 DISTRIBUTION AND LOGISTICS . 53
5.1.5 INTEGRATION WITH TOY MANUFACTURERS/ END USERS . 53
5.2 PORTER'S FIVE FORCES MODEL . 54
5.2.1 THREAT OF NEW ENTRANTS . 55
5.2.2 BARGAINING POWER OF SUPPLIERS . 55
5.2.3 BARGAINING POWER OF BUYERS . 55
5.2.4 THREAT OF SUBSTITUTES . 55
5.2.5 INTENSITY OF RIVALRY . 56
6 GLOBAL SMALL ELECTRIC MOTOR FOR ELECTRONIC TOYS MARKET, BY MOTOR TYPE . 58
6.1 INTRODUCTION . 58
6.2 BRUSHED DC MOTOR . 59
6.3 BRUSHLESS DC MOTORS (BLDC) . 59
6.4 STEPPER MOTORS . 59
6.5 VIBRATION MOTORS . 60
6.6 OTHERS . 60
7 GLOBAL SMALL ELECTRIC MOTOR FOR ELECTRONIC TOYS MARKET, BY SALES CHANNEL …. 61
7.1 INTRODUCTION . 61
7.2 ONLINE . 62
7.3 OFFLINE . 62
8 GLOBAL SMALL ELECTRIC MOTOR FOR ELECTRONIC TOYS MARKET, BY POWER OUTPUT …. 63
8.1 INTRODUCTION . 63
8.2 LOW POWER (BELOW 1W) . 64
8.3 MEDIUM POWER (1W TO 15W) . 64
8.4 HIGH POWER (ABOVE 15W) . 64
9 GLOBAL SMALL ELECTRIC MOTOR FOR ELECTRONIC TOYS MARKET, BY APPLICATION . 65
9.1 INTRODUCTION . 65
9.2 REMOTE-CONTROLLED (RC) TOYS . 66
9.3 EDUCATIONAL AND STEM TOYS . 66
9.4 BATTERY-OPERATED TOYS . 66
9.5 INTERACTIVE AND ROBOTIC TOYS . 67
9.6 OTHERS . 67
10 GLOBAL SMALL ELECTRIC MOTOR FOR ELECTRONIC TOYS MARKET, BY REGION . 68
10.1 OVERVIEW . 68
10.2 NORTH AMERICA . 70
10.2.1 US. 73
10.2.2 CANADA . 74
10.2.3 MEXICO . 76
10.3 EUROPE . 77
10.3.1 GERMANY . 80
10.3.2 UK . 81
10.3.3 FRANCE . 83
10.3.4 RUSSIA . 84
10.3.5 ITALY . 85
10.3.6 SPAIN . 87
10.3.7 REST OF EUROPE . 88
10.4 ASIA PACIFIC . 90
10.4.1 CHINA . 93
10.4.2 INDIA . 94
10.4.3 JAPAN . 96
10.4.4 SOUTH KOREA . 97
10.4.5 MALAYSIA . 98
10.4.6 THAILAND . 100
10.4.7 INDONESIA . 101
10.4.8 REST OF APAC . 102
10.5 MIDDLE EAST & AFRICA . 104
10.5.1 GCC COUNTRIES. 107
10.5.2 SOUTH AFRICA . 108
10.5.3 REST OF MEA . 109
10.6 SOUTH AMERICA . 111
10.6.1 BRAZIL . 114
10.6.2 ARGENTINA . 115
10.6.3 REST OF SOUTH AMERICA . 116
11 COMPETITIVE LANDSCAPE . 120
11.1 INTRODUCTION . 120
11.2 COMPETITOR DASHBOARD. 121
11.3 COMPANY MARKET SHARE ANALYSIS, 2024 (VALUE) . 123
12 COMPANY PROFILES . 124
12.1 MABUCHI MOTOR CO., LTD. . 124
12.1.1 COMPANY OVERVIEW . 124
12.1.2 FINANCIAL OVERVIEW . 124
12.1.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 125
12.1.4 KEY DEVELOPMENTS . 125
12.1.5 SWOT ANALYSIS . 126
12.1.6 KEY STRATEGIES . 126
12.2 MICRO MOTORS SRL. 127
12.2.1 COMPANY OVERVIEW . 127
12.2.2 FINANCIAL OVERVIEW . 127
12.2.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 127
12.2.4 KEY DEVELOPMENTS . 128
12.2.5 SWOT ANALYSIS . 128
12.2.6 KEY STRATEGIES . 128
12.3 MAXON MOTOR . 129
12.3.1 COMPANY OVERVIEW . 129
12.3.2 FINANCIAL OVERVIEW . 129
12.3.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 129
12.3.4 KEY DEVELOPMENTS . 130
12.3.5 SWOT ANALYSIS . 130
12.3.6 KEY STRATEGIES . 131
12.4 PORTESCAP . 132
12.4.1 COMPANY OVERVIEW . 132
12.4.2 FINANCIAL OVERVIEW . 132
12.4.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 132
12.4.4 KEY DEVELOPMENTS . 133
12.4.5 SWOT ANALYSIS . 133
12.4.6 KEY STRATEGIES . 134
12.5 BÜHLER MOTOR GMBH . 135
12.5.1 COMPANY OVERVIEW . 135
12.5.2 FINANCIAL OVERVIEW . 135
12.5.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 135
12.5.4 KEY DEVELOPMENTS . 136
12.5.5 SWOT ANALYSIS . 136
12.5.6 KEY STRATEGIES . 137
12.6 JOHNSON ELECTRIC . 138
12.6.1 COMPANY OVERVIEW . 138
12.6.2 FINANCIAL OVERVIEW . 138
12.6.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 139
12.6.4 KEY DEVELOPMENTS . 140
12.6.5 SWOT ANALYSIS . 140
12.6.6 KEY STRATEGIES . 140
12.7 CONSTAR MICROMOTOR CO., LTD. . 141
12.7.1 COMPANY OVERVIEW . 141
12.7.2 FINANCIAL OVERVIEW . 141
12.7.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 141
12.7.4 KEY DEVELOPMENTS . 141
12.7.5 SWOT ANALYSIS . 142
12.7.6 KEY STRATEGIES . 142
12.8 FAULHABER . 143
12.8.1 COMPANY OVERVIEW . 143
12.8.2 FINANCIAL OVERVIEW . 143
12.8.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 143
12.8.4 KEY DEVELOPMENTS . 144
12.8.5 SWOT ANALYSIS . 144
12.8.6 KEY STRATEGIES . 145
12.9 PARVALUX ELECTRIC MOTORS . 146
12.9.1 COMPANY OVERVIEW . 146
12.9.2 FINANCIAL OVERVIEW . 146
12.9.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 146
12.9.4 KEY DEVELOPMENTS . 147
12.9.5 SWOT ANALYSIS . 147
12.9.6 KEY STRATEGIES . 147
12.10 NICHIBO DC MOTOR . 148
12.10.1 COMPANY OVERVIEW . 148
12.10.2 FINANCIAL OVERVIEW . 148
12.10.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 148
12.10.4 KEY DEVELOPMENTS . 148
12.10.5 SWOT ANALYSIS . 148
12.10.6 KEY STRATEGIES . 149
12.11 CONNAUGHT MOTOR (SHENZHEN) CO., LTD. . 150
12.11.1 COMPANY OVERVIEW . 150
12.11.2 FINANCIAL OVERVIEW . 150
12.11.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 151
12.11.4 KEY DEVELOPMENTS . 151
12.11.5 SWOT ANALYSIS . 152
12.11.6 KEY STRATEGIES . 152
12.12 HAORUI MOTOR . 153
12.12.1 COMPANY OVERVIEW . 153
12.12.2 FINANCIAL OVERVIEW . 153
12.12.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 153
12.12.4 KEY DEVELOPMENTS . 155
12.12.5 SWOT ANALYSIS . 155
12.12.6 KEY STRATEGIES . 155
12.13 FOSHAN SHUNDE HENGDE MOTOR CO.,LTD . 156
12.13.1 COMPANY OVERVIEW . 156
12.13.2 FINANCIAL OVERVIEW . 156
12.13.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 156
12.13.4 KEY DEVELOPMENTS . 157
12.13.5 SWOT ANALYSIS . 157
12.13.6 KEY STRATEGIES . 158
12.14 SHENZHEN HENGQU MOTOR CO., LTD. . 159
12.14.1 COMPANY OVERVIEW . 159
12.14.2 FINANCIAL OVERVIEW . 160
12.14.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 160
12.14.4 KEY DEVELOPMENTS . 161
12.14.5 SWOT ANALYSIS . 161
12.14.6 KEY STRATEGIES . 162
12.15 DONGGUAN HENGXUN MICRO MOTOR CO., LTD. . 162
12.15.1 COMPANY OVERVIEW . 162
12.15.2 FINANCIAL OVERVIEW . 162
12.15.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 162
12.15.4 KEY DEVELOPMENTS . 163
12.15.5 SWOT ANALYSIS . 164
12.15.6 KEY STRATEGIES . 164
12.16 HOI PO MOTOR FACTORY LIMITED . 165
12.16.1 COMPANY OVERVIEW . 165
12.16.2 FINANCIAL OVERVIEW . 165
12.16.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 165
12.16.4 KEY DEVELOPMENTS . 166
12.16.5 SWOT ANALYSIS . 166
12.16.6 KEY STRATEGIES . 167
12.17 HS DC MOTOR . 168
12.17.1 COMPANY OVERVIEW . 168
12.17.2 FINANCIAL OVERVIEW . 168
12.17.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 169
12.17.4 KEY DEVELOPMENTS . 169
12.17.5 SWOT ANALYSIS . 170
12.17.6 KEY STRATEGIES . 170
12.18 SHENZHEN HUAHONGHAO TECHNOLOGY CO., LTD. . 171
12.18.1 COMPANY OVERVIEW . 171
12.18.2 FINANCIAL OVERVIEW . 171
12.18.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 171
12.18.4 KEY DEVELOPMENTS . 172
12.18.5 SWOT ANALYSIS . 172
12.18.6 KEY STRATEGIES . 172
12.19 JINFENG MOTOR . 173
12.19.1 COMPANY OVERVIEW . 173
12.19.2 FINANCIAL OVERVIEW . 173
12.19.3 PRODUCTS/SOLUTIONS/SERVICES OFFERED . 174
12.19.4 KEY DEVELOPMENTS . 174
12.19.5 SWOT ANALYSIS . 175
12.19.6 KEY STRATEGIES . 175
12.20 DONGGUAN JILESHENG MOTOR CO., LTD. . 176
12.20.1 COMPANY OVERVIEW . 176
12.20.2 FINANCIAL OVERVIEW . 176
12.20.3 PRODUCTS OFFERED . 176
12.20.4 KEY DEVELOPMENTS . 176
12.20.5 SWOT ANALYSIS . 176
12.20.6 KEY STRATEGIES . 177
12.21 JINLONG MACHINERY & ELECTRONICS CO., LTD. . 178
12.21.1 COMPANY OVERVIEW . 178
12.21.2 FINANCIAL OVERVIEW . 179
12.21.3 PRODUCTS OFFERED . 179
12.21.4 KEY DEVELOPMENTS . 180
12.21.5 SWOT ANALYSIS . 180
12.21.6 KEY STRATEGIES . 181
12.22 LODA. 182
12.22.1 COMPANY OVERVIEW . 182
12.22.2 FINANCIAL OVERVIEW . 182
12.22.3 PRODUCTS OFFERED . 182
12.22.4 KEY DEVELOPMENTS . 184
12.22.5 SWOT ANALYSISS . 185
12.22.6 KEY STRATEGIES . 185
12.23 NIDEC CORPORATION . 186
12.23.1 COMPANY OVERVIEW . 186
12.23.2 FINANCIAL OVERVIEW . 187
12.23.3 PRODUCTS OFFERED . 187
12.23.4 KEY DEVELOPMENTS . 187
12.23.5 SWOT ANALYSIS . 188
12.23.6 KEY STRATEGIES . 188
12.24 DONGGUAN JINHONG INDUSTRIAL CO., LTD . 189
12.24.1 COMPANY OVERVIEW . 189
12.24.2 FINANCIAL OVERVIEW . 189
12.24.3 PRODUCTS OFFERED . 189
12.24.4 KEY DEVELOPMENTS . 190
12.24.5 SWOT ANALYSIS . 191
12.24.6 KEY STRATEGIES . 191
12.25 QXMOTOR. 192
12.25.1 COMPANY OVERVIEW . 192
12.25.2 FINANCIAL OVERVIEW . 192
12.25.3 PRODUCTS OFFERED . 192
12.25.4 KEY DEVELOPMENTS . 193
12.25.5 SWOT ANALYSIS . 193
12.25.6 KEY STRATEGIES . 194
12.26 JIEYANG SHUNCHENGFA MICROMOTOR CO., LTD . 195
12.26.1 COMPANY OVERVIEW . 195
12.26.2 FINANCIAL OVERVIEW . 195
12.26.3 PRODUCTS OFFERED . 195
12.26.4 KEY DEVELOPMENTS . 195
12.26.5 SWOT ANALYSIS . 196
12.26.6 KEY STRATEGIES . 196
12.27 SHENZHEN WEIZHEN MOTOR DEVELOPMENT CO., LTD . 197
12.27.1 COMPANY OVERVIEW . 197
12.27.2 FINANCIAL OVERVIEW . 197
12.27.3 PRODUCTS OFFERED . 197
12.27.4 KEY DEVELOPMENTS . 198
12.27.5 SWOT ANALYSIS . 199
12.27.6 KEY STRATEGIES . 199
12.28 SHENZHEN ZHAOWEI MACHINERY & ELECTRONICS CO., LTD . 200
12.28.1 COMPANY OVERVIEW . 200
12.28.2 FINANCIAL OVERVIEW . 201
12.28.3 PRODUCTS OFFERED . 201
12.28.4 KEY DEVELOPMENTS . 202
12.28.5 SWOT ANALYSIS . 202
12.28.6 KEY STRATEGIES . 202
12.29 DATA CITATIONS . 204