Summary

The North America 8 bit microcontroller market is anticipated to grow with a CAGR of 4.75% during the forecast period (2021 - 2026). The COVID-19 outbreak and lockdown restrictions across the globe have affected industrial activities across the world. Some of the effects of lockdown include supply chain disruptions, lack of availability of raw materials used in the manufacturing process, labor shortages, fluctuating prices that could cause the production of the final product to inflate and go beyond budget, shipping problems, etc.

Key Highlights
North America is one of the largest automotive manufacturing hubs in the world. The region's economic growth posed an impact on the sale of passenger cars and commercial vehicles. According to the American Automotive Policy Council 2020, over the past five years, the exports from the automotive sector were valued at USD 692 billion, and the automotive sector alone contributes to 3% of the region's GDP, which effectively contributes to the growth of the market studied.
Over the forecast period, the North American market for 8-bit microcontrollers is driven by innovation in various segments, such as communication, consumer devices, and automotive. This region is one of the leading consumers of microcontrollers, owing to the strong demand for high-end applications across major end-user applications. For instance, hybrid and self-driven vehicles are driving factors for 8-bit microcontrollers. ​
Hybrid vehicles use two or more sources of power for their functioning, such as an internal combustion engine, in addition to an electric motor. Electric motors with 8-bit microcontrollers are used for the inverter circuit for the motor, fault detection, and analog and digital IOs.
Industrial automation is another segment that contributes to market growth in this region. From robotics and automation services to microsensors and nanotechnology, the region has been recognized as the forefront of technological adoption. Increasing trends towards automation in small and medium enterprises to reduce labor costs and minimize human interference are driving the industrial automation in this region, which indirectly aid the growth of the market.


Key Market Trends

Growing Adoption of Microcontrollers in Automotive Sector


8-bit microcontrollers are retaining their market share, aided by strong demand for automotive and industrial applications. Also, advances in architecture, motor control, smart energy management, and ethernet and wireless connectivity requirements for home automation and control have led to a new range of applications for 8-bit MCUs.
In the automotive industry, it is majorly impacted due to the number of applications. HVAC systems are one of the major applications for microcontrollers that is greatly influencing the growth rate. According to a report from the US National Academy of Sciences (NAS), the first decade of the 21st century was 0.8°C (1.4°F) warmer than the first decade of the 20th century. The variation in climatic changes has led to the increasing demand for electrical cooling systems in summers and, simultaneously, for natural gas, heating oil, wood, and electrical heating systems in winters.
The region's electric power industry continues to transition toward cleaner energy by modernizing the energy grids to smart meters. It will enable electric companies to enhance the energy grid's resilience and operations and help more gain more visibility into the system operations and thereby avoid outages in the region.
For instance, according to a report released by the Institute for Electric Innovation (IEI), in January 2020, the United States electric companies installed over 98 million smart electric meters in 2019, covering more than 70% of the US households. The total number of installed smart electric meters will rise to 107 million by the end of 2020.


Medical Devices to Observe a Significant Growth


The healthcare industry has witnessed a significant transformation over the course of the last few years, aided by the transformative nature of IoT technologies and advances in computer power, wireless technologies, and data analytics techniques, such as Big Data, which currently is deployed in medical facilities and the medical research sector for the analysis of a large amount of complex heterogeneous medical data involving genomics, proteomics, and pharmacogenomics, worldwide.​
In the past, medical devices and software were generally deployed to control medical equipment and display reading. However, the growing potential of current software and its offering dominate the need for the advanced sensory and connected medical hardware equipment.​
The connected devices can be applied to most categories of medical devices, including wearable external medical devices, implanted medical devices, and stationary medical devices. For instance, medical technology companies manufacture over 500,000 different types of medical devices that can be grouped into four classes I, II A, II B, and III.
According to the United Nations’ projections, the world population level, aged 60 years and over, will increase to 16% by 2030 and rise to 22% by 2050, in addition to the rise in number chronic diseases, such as cardiovascular diseases (CVDs), cancer, chronic obstructive pulmonary diseases, and type-2 diabetes, which affect 3 out of 5 Americans, every year, thus, driving the need for consumer monitoring devices. For instance, the FDA approved Medtronic MiniMed 670G automatically adjusts the patient's insulin levels, based on the constant tracking of core parameters.​
Additionally, Phillips introduced the Philips IntelliVue Guardian wearable patch, which can be used to monitor patients at homes and in hospitals. Similarly, the deployment of these devices has enabled Mt. Sinai Medical Center, a hospital in New York, to cut down the waiting time of patients in the emergency ward, by up to 50%.


Competitive Landscape

The 8-bit microcontrollers market is dominated by global players, like Microchip and NXP, which are expected to retain their present position over the forecast period. With global players heavily focusing on 16-bit and 32-bit microcontrollers, the investment in this space is slowing down. Therefore, existing players enjoy low competition.


July 2021: Texas Instruments has unveiled a new high-performance microcontroller (MCU) portfolio aimed at advancing edge real-time control, networking, and analytics applications. The new Sitara AM2x MCUs, according to the company, allows engineers to reach 10x the computational capability of standard flash-based MCUs.
July 2021: Maxim Integrated Products, Inc. and Xailient Inc., a company focused on artificial intelligence (AI) for the edge, announced that Xailient's proprietary Detectum neural network detects and localizes faces in video and images using Maxim Integrated's MAX78000 ultra-low-power neural-network microcontroller. Xailient's neural network uses 250 times less power (just 280 microJoules) than traditional embedded solutions. It executes in real-time (at 12 milliseconds per inference) faster than the most efficient face-detection solution available for the edge


Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

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