Summary

Internet Of Things In Retail Market Summary

The global internet of things in retail market size was estimated at USD 66.44 billion in 2024 and is projected to reach USD 488.53 billion by 2033, growing at a CAGR of 24.5% from 2025 to 2033. The market growth is primarily driven by the increasing deployment of smart shelves and RFID technologies, rising demand for personalized shopping experiences, continuous advancements in cloud computing and edge analytics, and the expansion of omnichannel retail strategies that rely heavily on IoT-based insights.

The increasing demand for real-time inventory management, personalized customer experiences, and data-driven decision-making across retail environments primarily drives market growth. The rising adoption of smart shelves, RFID tags, and connected point-of-sale (POS) systems enables retailers to optimize operations and reduce costs. Integrating AI and machine learning with IoT devices enhances predictive analytics, customer behavior tracking, and targeted marketing efforts. Cloud-enabled platforms and seamless device interoperability further improve scalability and deployment efficiency, which is expected to drive the Internet of Things in retail industry expansion.

The rising demand for real-time inventory tracking, personalized customer experiences, and efficient supply chain management is significantly fueling the growth of the IoT in retail industry. As retailers seek to enhance operational efficiency and gain competitive advantage, IoT technologies such as smart shelves, RFID tagging, and connected POS systems are increasingly being deployed across physical stores and e-commerce channels. These tools empower retailers to monitor stock levels, track consumer behavior, and optimize merchandising strategies. This transformation is expanding the retail tech ecosystem and driving continuous innovation in the market.

Additionally, the growing emphasis on data-driven decision-making and predictive analytics is becoming a major growth driver for the market. With the proliferation of connected devices, retailers can now access vast volumes of real-time data. IoT platforms in retail are evolving to support advanced analytics, machine learning algorithms, and AI-powered dashboards that enable actionable insights. From dynamic pricing to customer sentiment analysis, these intelligent systems are reshaping retail strategies and improving business outcomes, fueling widespread adoption of the IoT in the retail industry.

Furthermore, the increasing integration of smart infrastructure with omnichannel strategies is revolutionizing the capabilities of the IoT in retail industry. Features like automated checkout, smart fitting rooms, beacon-based marketing, and in-store navigation systems are enhancing customer engagement while streamlining operations. These solutions improve the in-store experience and create seamless interactions across digital and physical touchpoints. As consumers continue to expect convenience and personalization, IoT in the retail market is poised for robust growth in the years ahead.

Global Internet Of Things In Retail Market Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest technological trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the global Internet of Things in retail market report based on component, technology, deployment, application, and region:

• Component Outlook (Revenue, USD Billion, 2021 - 2033)
• Hardware
o Beacons
o RFID Tags
o Sensors
o Wearables
• Platform
o Connectivity Management
o Application Management
o Device Management
• Services
o Professional Services
o Managed Services
• Technology Outlook (Revenue, USD Billion, 2021 - 2033)
• Bluetooth Low Energy
• Near Field Communication
• Zigbee
• Others
• Deployment Outlook (Revenue, USD Billion, 2021 - 2033)
• On-Premises
• Cloud
• Application Outlook (Revenue, USD Billion, 2021 - 2033)
• Operations Management
o Inventory Management
o Supply Chain Automation
o Workforce Management
o Security & Safety
• Customer Management
o Smart Vending Machine
o Smart Shelves
o Queue Management
o Automated Checkout
• Asset Management
o Asset Tracking
o Predictive Maintenance
• Advertising and Marketing
o Smart Digital Signage
o Geomarketing
• Others
• Regional Outlook (Revenue, USD Billion, 2021- 2033)
• North America
o U.S.
o Canada
• Europe
o UK
o Germany
o France
o Italy
o Spain
• Asia Pacific
o China
o Japan
o South Korea
• Latin America
o Brazil
o Mexico
• Middle East & Africa
o UAE
o South Africa

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Table of Contents

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.2.1. Information analysis
1.2.2. Market formulation & data visualization
1.2.3. Data validation & publishing
1.3. Research Scope and Assumptions
1.3.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Internet Of Things In Retail Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.2. Market Restraint Analysis
3.2.3. Deployment Challenge
3.3. Internet Of Things In Retail Market Analysis Tools
3.3.1. Deployment Analysis - Porter’s
3.3.1.1. Bargaining power of the suppliers
3.3.1.2. Bargaining power of the buyers
3.3.1.3. Threats of substitution
3.3.1.4. Threats from new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic landscape
3.3.2.3. Social landscape
3.3.2.4. Technological landscape
3.3.2.5. Environmental landscape
3.3.2.6. Legal landscape
Chapter 4. Internet Of Things In Retail Market: Component Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. Internet Of Things In Retail Market: Component Movement Analysis, 2024 & 2033 (USD Billion)
4.3. Hardware
4.3.1. Hardware Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
4.3.2. Beacons
4.3.2.1. Beacons Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
4.3.3. RFID Tags
4.3.3.1. RFID Tags Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
4.3.4. Sensors
4.3.4.1. Sensors Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
4.3.5. Wearables
4.3.5.1. Wearables Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
4.4. Platform
4.4.1. Platform Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
4.4.2. Connectivity Management
4.4.2.1. Connectivity Management Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
4.4.3. Application Management
4.4.3.1. Application Management Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
4.4.4. Device Management
4.4.4.1. Device Management Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
4.5. Services
4.5.1. Services Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
4.5.2. Professional Services
4.5.2.1. Professional Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
4.5.3. Managed Services
4.5.3.1. Managed Services Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
Chapter 5. Internet Of Things In Retail Market: Technology Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. Internet Of Things In Retail Market: Technology Movement Analysis, 2024 & 2033 (USD Billion)
5.3. Bluetooth Low Energy
5.3.1. Bluetooth Low Energy Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
5.4. Near Field Communication
5.4.1. Near Field Communication Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
5.5. Zigbee
5.5.1. Zigbee Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
5.6. Others
5.6.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
Chapter 6. Internet Of Things In Retail Market: Deployment Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. Internet Of Things In Retail Market: Deployment Movement Analysis, 2024 & 2033 (USD Billion)
6.3. On-Premises
6.3.1. On-Premises Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
6.4. Cloud
6.4.1. Cloud Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
Chapter 7. Internet Of Things In Retail Market: Application Estimates & Trend Analysis
7.1. Segment Dashboard
7.2. Internet Of Things In Retail Market: Application Movement Analysis, 2024 & 2033 (USD Billion)
7.3. Operations Management
7.3.1. Operations Management Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.3.2. Inventory Management
7.3.2.1. Inventory Management Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.3.3. Supply Chain Automation
7.3.3.1. Supply Chain Automation Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.3.4. Workforce Management
7.3.4.1. Workforce Management Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.3.5. Security & Safety
7.3.5.1. Security & Safety Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.4. Customer Management
7.4.1. Customer Management Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.4.2. Smart Vending Machine
7.4.2.1. Smart Vending Machine Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.4.3. Smart Shelves
7.4.3.1. Smart Shelves Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.4.4. Queue Management
7.4.4.1. Queue Management Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.4.5. Automated Checkout
7.4.5.1. Automated Checkout Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.5. Asset Management
7.5.1. Asset Management Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.5.2. Asset Tracking
7.5.2.1. Asset Tracking Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.5.3. Predictive Maintenance
7.5.3.1. Predictive Maintenance Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.6. Advertising and Marketing
7.6.1. Advertising and Marketing Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.6.2. Smart Digital Signage
7.6.2.1. Smart Digital Signage Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.6.3. Geomarketing
7.6.3.1. Geomarketing Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
7.7. Others
7.7.1. Others Market Revenue Estimates and Forecasts, 2021 - 2033 (USD Billion)
Chapter 8. Internet Of Things In Retail Market: Regional Estimates & Trend Analysis
8.1. Internet Of Things In Retail Market by Region, 2024 & 2033
8.2. North America
8.2.1. North America Internet Of Things In Retail Market Estimates & Forecasts, 2021 - 2033 (USD Billion)
8.2.2. U.S.
8.2.2.1. Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.2.3. Canada
8.2.3.1. Canada Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.3. Europe
8.3.1. Europe Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.3.2. UK
8.3.2.1. UK Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.3.3. Germany
8.3.3.1. Germany Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.3.4. France
8.3.4.1. France Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.3.5. Italy
8.3.5.1. Italy Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.3.6. Spain
8.3.6.1. Spain Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.4. Asia Pacific
8.4.1. Asia Pacific Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.4.2. China
8.4.2.1. China Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.4.3. Japan
8.4.3.1. Japan Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.4.4. South Korea
8.4.4.1. South Korea Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.5. Latin America
8.5.1. Latin America Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.5.2. Brazil
8.5.2.1. Brazil Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.5.3. Mexico
8.5.3.1. Mexico Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.6. Middle East and Africa
8.6.1. Middle East and Africa Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.6.2. South Africa
8.6.2.1. South Africa Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
8.6.3. UAE
8.6.3.1. UAE Internet Of Things In Retail Market Estimates and Forecasts, 2021 - 2033 (USD Billion)
Chapter 9. Competitive Landscape
9.1. Company Categorization
9.2. Company Market Positioning
9.3. Company Heat Map Analysis
9.4. Company Profiles/Listing
9.4.1. Cisco Systems Inc.
9.4.1.1. Participant’s Overview
9.4.1.2. Financial Performance
9.4.1.3. Service Benchmarking
9.4.1.4. Strategic Initiatives
9.4.2. IBM Corporation
9.4.2.1. Participant’s Overview
9.4.2.2. Financial Performance
9.4.2.3. Service Benchmarking
9.4.2.4. Strategic Initiatives
9.4.3. Intel Corporation
9.4.3.1. Participant’s Overview
9.4.3.2. Financial Performance
9.4.3.3. Service Benchmarking
9.4.3.4. Strategic Initiatives
9.4.4. SAP SE
9.4.4.1. Participant’s Overview
9.4.4.2. Financial Performance
9.4.4.3. Service Benchmarking
9.4.4.4. Strategic Initiatives
9.4.5. Google LLC
9.4.5.1. Participant’s Overview
9.4.5.2. Financial Performance
9.4.5.3. Service Benchmarking
9.4.5.4. Strategic Initiatives
9.4.6. Oracle Corporation
9.4.6.1. Participant’s Overview
9.4.6.2. Financial Performance
9.4.6.3. Service Benchmarking
9.4.6.4. Strategic Initiatives
9.4.7. PTC Inc.
9.4.7.1. Participant’s Overview
9.4.7.2. Financial Performance
9.4.7.3. Service Benchmarking
9.4.7.4. Strategic Initiatives
9.4.8. Zebra Technologies Corp.
9.4.8.1. Participant’s Overview
9.4.8.2. Financial Performance
9.4.8.3. Service Benchmarking
9.4.8.4. Strategic Initiatives
9.4.9. RETAILNEXT, INC.
9.4.9.1. Participant’s Overview
9.4.9.2. Financial Performance
9.4.9.3. Service Benchmarking
9.4.9.4. Strategic Initiatives
9.4.10. NXP Semiconductors.
9.4.10.1. Participant’s Overview
9.4.10.2. Financial Performance
9.4.10.3. Service Benchmarking
9.4.10.4. Strategic Initiatives