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インターネット広告の世界市場 2023-2027


Global Internet Advertising Market 2023-2027

世界のインターネット広告市場 2023-2027 インターネット広告市場は、2022年から2027年にかけて4,246億2,000万米ドルの成長が予測され、予測期間中のCAGRは15.05%で加速すると予測されています。当レポートでは... もっと見る

 

 

出版社 出版年月 電子版価格 ページ数 言語
TechNavio
テクナビオ
2023年8月4日 US$2,500
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ライセンス・価格情報・注文方法はこちら
157 英語

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サマリー

世界のインターネット広告市場 2023-2027
インターネット広告市場は、2022年から2027年にかけて4,246億2,000万米ドルの成長が予測され、予測期間中のCAGRは15.05%で加速すると予測されています。当レポートでは、インターネット広告市場の全体的な分析、市場規模と予測、動向、成長促進要因、課題、さらに約25のベンダーを網羅したベンダー分析などを掲載しています。
現在の市場シナリオ、最新動向と促進要因、市場環境全体に関する最新分析を提供しています。デジタル変革の進展、インターネット普及率の上昇、スマートフォンの普及が市場を牽引しています。
Technavioのインターネット広告市場は以下のようにセグメント化されています:
プラットフォーム別
- モバイル
- デスクトップとラップトップ
- その他
タイプ別
- 大企業
- 中小企業
地域別
- 北米
- アジア太平洋
- ヨーロッパ
- 南米
- 中東・アフリカ
本調査では、今後数年間のインターネット広告市場の成長を牽引する主な要因の一つとして、アドテクノロジーの進歩を挙げている。また、電子商取引とデータ駆動型広告の成長は、市場の大規模な需要につながる。
インターネット広告市場に関する本レポートでは、以下の分野をカバーしている:
- インターネット広告市場の規模
- インターネット広告市場の予測
- インターネット広告市場の産業分析
本レポートでは、アクセンチュア、アリババグループホールディング、アルファベット、アマゾン、バイドゥ、Boostability Pvt、Boostability社、Conversant Solutions LLC、電通グループ、International Business Machines社、Meta Platforms社、Microsoft社、PBJ Marketing LLC、PricewaterhouseCoopers LLP、The Walt Disney社、Thrive Internet Marketing Agency社、Twitter社、Verizon Communications社、Web Net Creatives社、WebFX社、Yahoo社などです。また、インターネット広告市場の分析レポートには、市場の成長に影響を与える今後の動向や課題に関する情報も含まれています。これは、企業が戦略を練り、来るべき成長機会をすべて活用するのに役立つものである。
本調査は、業界の主要参加者からのインプットを含め、一次情報と二次情報を客観的に組み合わせて実施しました。本レポートには、主要ベンダーの分析に加え、包括的な市場およびベンダーランドスケープが含まれています。本レポートの詳細については、https://www.technavio.com/report/internet-advertising-market-analysis をご覧ください。
当出版社では、利益、価格、競争、プロモーションなどの主要パラメータの分析により、複数の情報源からのデータを調査、統合、要約する方法で、市場の詳細なイメージを提示しています。また、主要な業界インフルエンサーを特定することで、市場の様々な側面を提示しています。提示されるデータは包括的で信頼性が高く、一次および二次にわたる広範な調査の結果です。市場調査レポートは、正確な市場成長を予測するために、完全な競争環境と、質的・量的調査を用いた綿密なベンダー選定方法と分析を提供します。

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目次

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market by Geography
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Platform
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global internet advertising market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on global internet advertising market 2017 - 2021 ($ billion)
o 4.2 Platform Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Platform Segment 2017 - 2021 ($ billion)
o 4.3 Type Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Platform
o 6.1 Market segments
o Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)
o 6.2 Comparison by Platform
o Exhibit 32: Chart on Comparison by Platform
o Exhibit 33: Data Table on Comparison by Platform
o 6.3 Mobile - Market size and forecast 2022-2027
o Exhibit 34: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
o Exhibit 35: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
o Exhibit 36: Chart on Mobile - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
o 6.4 Desktop and laptop - Market size and forecast 2022-2027
o Exhibit 38: Chart on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
o Exhibit 39: Data Table on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
o Exhibit 40: Chart on Desktop and laptop - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on Desktop and laptop - Year-over-year growth 2022-2027 (%)
o 6.5 Others - Market size and forecast 2022-2027
o Exhibit 42: Chart on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 43: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 44: Chart on Others - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on Others - Year-over-year growth 2022-2027 (%)
o 6.6 Market opportunity by Platform
o Exhibit 46: Market opportunity by Platform ($ billion)
o Exhibit 47: Data Table on Market opportunity by Platform ($ billion)
• 7 Market Segmentation by Type
o 7.1 Market segments
o Exhibit 48: Chart on Type - Market share 2022-2027 (%)
o Exhibit 49: Data Table on Type - Market share 2022-2027 (%)
o 7.2 Comparison by Type
o Exhibit 50: Chart on Comparison by Type
o Exhibit 51: Data Table on Comparison by Type
o 7.3 Large enterprises - Market size and forecast 2022-2027
o Exhibit 52: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
o Exhibit 53: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
o Exhibit 54: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
o Exhibit 55: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
o 7.4 SMEs - Market size and forecast 2022-2027
o Exhibit 56: Chart on SMEs - Market size and forecast 2022-2027 ($ billion)
o Exhibit 57: Data Table on SMEs - Market size and forecast 2022-2027 ($ billion)
o Exhibit 58: Chart on SMEs - Year-over-year growth 2022-2027 (%)
o Exhibit 59: Data Table on SMEs - Year-over-year growth 2022-2027 (%)
o 7.5 Market opportunity by Type
o Exhibit 60: Market opportunity by Type ($ billion)
o Exhibit 61: Data Table on Market opportunity by Type ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 63: Chart on Market share by geography 2022-2027 (%)
o Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 65: Chart on Geographic comparison
o Exhibit 66: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 APAC - Market size and forecast 2022-2027
o Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.5 Europe - Market size and forecast 2022-2027
o Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.6 South America - Market size and forecast 2022-2027
o Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.7 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 Japan - Market size and forecast 2022-2027
o Exhibit 91: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 92: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 93: Chart on Japan - Year-over-year growth 2022-2027 (%)
o Exhibit 94: Data Table on Japan - Year-over-year growth 2022-2027 (%)
o 9.10 Germany - Market size and forecast 2022-2027
o Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.11 China - Market size and forecast 2022-2027
o Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.12 Canada - Market size and forecast 2022-2027
o Exhibit 103: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
o Exhibit 104: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
o Exhibit 105: Chart on Canada - Year-over-year growth 2022-2027 (%)
o Exhibit 106: Data Table on Canada - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity by geography
o Exhibit 107: Market opportunity by geography ($ billion)
o Exhibit 108: Data Tables on Market opportunity by geography ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 109: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 111: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 112: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 113: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 114: Matrix on vendor position and classification
o 12.3 Accenture Plc
o Exhibit 115: Accenture Plc - Overview
o Exhibit 116: Accenture Plc - Business segments
o Exhibit 117: Accenture Plc - Key news
o Exhibit 118: Accenture Plc - Key offerings
o Exhibit 119: Accenture Plc - Segment focus
o 12.4 Alibaba Group Holding Ltd.
o Exhibit 120: Alibaba Group Holding Ltd. - Overview
o Exhibit 121: Alibaba Group Holding Ltd. - Business segments
o Exhibit 122: Alibaba Group Holding Ltd. - Key offerings
o Exhibit 123: Alibaba Group Holding Ltd. - Segment focus
o 12.5 Alphabet Inc.
o Exhibit 124: Alphabet Inc. - Overview
o Exhibit 125: Alphabet Inc. - Business segments
o Exhibit 126: Alphabet Inc. - Key news
o Exhibit 127: Alphabet Inc. - Key offerings
o Exhibit 128: Alphabet Inc. - Segment focus
o 12.6 Amazon.com Inc.
o Exhibit 129: Amazon.com Inc. - Overview
o Exhibit 130: Amazon.com Inc. - Business segments
o Exhibit 131: Amazon.com Inc. - Key news
o Exhibit 132: Amazon.com Inc. - Key offerings
o Exhibit 133: Amazon.com Inc. - Segment focus
o 12.7 Baidu Inc.
o Exhibit 134: Baidu Inc. - Overview
o Exhibit 135: Baidu Inc. - Business segments
o Exhibit 136: Baidu Inc. - Key offerings
o Exhibit 137: Baidu Inc. - Segment focus
o 12.8 Conversant Solutions LLC
o Exhibit 138: Conversant Solutions LLC - Overview
o Exhibit 139: Conversant Solutions LLC - Product / Service
o Exhibit 140: Conversant Solutions LLC - Key offerings
o 12.9 Dentsu Group Inc.
o Exhibit 141: Dentsu Group Inc. - Overview
o Exhibit 142: Dentsu Group Inc. - Business segments
o Exhibit 143: Dentsu Group Inc. - Key offerings
o Exhibit 144: Dentsu Group Inc. - Segment focus
o 12.10 International Business Machines Corp.
o Exhibit 145: International Business Machines Corp. - Overview
o Exhibit 146: International Business Machines Corp. - Business segments
o Exhibit 147: International Business Machines Corp. - Key news
o Exhibit 148: International Business Machines Corp. - Key offerings
o Exhibit 149: International Business Machines Corp. - Segment focus
o 12.11 Meta Platforms Inc.
o Exhibit 150: Meta Platforms Inc. - Overview
o Exhibit 151: Meta Platforms Inc. - Business segments
o Exhibit 152: Meta Platforms Inc. - Key offerings
o Exhibit 153: Meta Platforms Inc. - Segment focus
o 12.12 Microsoft Corp.
o Exhibit 154: Microsoft Corp. - Overview
o Exhibit 155: Microsoft Corp. - Business segments
o Exhibit 156: Microsoft Corp. - Key news
o Exhibit 157: Microsoft Corp. - Key offerings
o Exhibit 158: Microsoft Corp. - Segment focus
o 12.13 The Walt Disney Co.
o Exhibit 159: The Walt Disney Co. - Overview
o Exhibit 160: The Walt Disney Co. - Business segments
o Exhibit 161: The Walt Disney Co. - Key offerings
o Exhibit 162: The Walt Disney Co. - Segment focus
o 12.14 Thrive Internet Marketing Agency
o Exhibit 163: Thrive Internet Marketing Agency - Overview
o Exhibit 164: Thrive Internet Marketing Agency - Product / Service
o Exhibit 165: Thrive Internet Marketing Agency - Key offerings
o 12.15 Twitter Inc.
o Exhibit 166: Twitter Inc. - Overview
o Exhibit 167: Twitter Inc. - Product / Service
o Exhibit 168: Twitter Inc. - Key offerings
o 12.16 Verizon Communications Inc.
o Exhibit 169: Verizon Communications Inc. - Overview
o Exhibit 170: Verizon Communications Inc. - Business segments
o Exhibit 171: Verizon Communications Inc. - Key offerings
o Exhibit 172: Verizon Communications Inc. - Segment focus
o 12.17 Yahoo
o Exhibit 173: Yahoo - Overview
o Exhibit 174: Yahoo - Product / Service
o Exhibit 175: Yahoo - Key offerings
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 176: Inclusions checklist
o Exhibit 177: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 178: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 179: Research methodology
o Exhibit 180: Validation techniques employed for market sizing
o Exhibit 181: Information sources
o 13.5 List of abbreviations
o Exhibit 182: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market by Geography
Exhibits5: Executive Summary - Chart on Market Segmentation by Platform
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on global internet advertising market 2017 - 2021 ($ billion)
Exhibits19: Historic Market Size - Platform Segment 2017 - 2021 ($ billion)
Exhibits20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Platform - Market share 2022-2027 (%)
Exhibits31: Data Table on Platform - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Platform
Exhibits33: Data Table on Comparison by Platform
Exhibits34: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibits35: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibits36: Chart on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
Exhibits39: Data Table on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
Exhibits40: Chart on Desktop and laptop - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on Desktop and laptop - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits43: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits44: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on Others - Year-over-year growth 2022-2027 (%)
Exhibits46: Market opportunity by Platform ($ billion)
Exhibits47: Data Table on Market opportunity by Platform ($ billion)
Exhibits48: Chart on Type - Market share 2022-2027 (%)
Exhibits49: Data Table on Type - Market share 2022-2027 (%)
Exhibits50: Chart on Comparison by Type
Exhibits51: Data Table on Comparison by Type
Exhibits52: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibits53: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibits54: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
Exhibits55: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
Exhibits56: Chart on SMEs - Market size and forecast 2022-2027 ($ billion)
Exhibits57: Data Table on SMEs - Market size and forecast 2022-2027 ($ billion)
Exhibits58: Chart on SMEs - Year-over-year growth 2022-2027 (%)
Exhibits59: Data Table on SMEs - Year-over-year growth 2022-2027 (%)
Exhibits60: Market opportunity by Type ($ billion)
Exhibits61: Data Table on Market opportunity by Type ($ billion)
Exhibits62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits63: Chart on Market share by geography 2022-2027 (%)
Exhibits64: Data Table on Market share by geography 2022-2027 (%)
Exhibits65: Chart on Geographic comparison
Exhibits66: Data Table on Geographic comparison
Exhibits67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits69: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits70: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits73: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits77: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits81: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits82: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits87: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits89: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits90: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits91: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits92: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits93: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits94: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits97: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits99: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits100: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits101: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits102: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits103: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibits104: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibits105: Chart on Canada - Year-over-year growth 2022-2027 (%)
Exhibits106: Data Table on Canada - Year-over-year growth 2022-2027 (%)
Exhibits107: Market opportunity by geography ($ billion)
Exhibits108: Data Tables on Market opportunity by geography ($ billion)
Exhibits109: Impact of drivers and challenges in 2022 and 2027
Exhibits110: Overview on Criticality of inputs and Factors of differentiation
Exhibits111: Overview on factors of disruption
Exhibits112: Impact of key risks on business
Exhibits113: Vendors covered
Exhibits114: Matrix on vendor position and classification
Exhibits115: Accenture Plc - Overview
Exhibits116: Accenture Plc - Business segments
Exhibits117: Accenture Plc - Key news
Exhibits118: Accenture Plc - Key offerings
Exhibits119: Accenture Plc - Segment focus
Exhibits120: Alibaba Group Holding Ltd. - Overview
Exhibits121: Alibaba Group Holding Ltd. - Business segments
Exhibits122: Alibaba Group Holding Ltd. - Key offerings
Exhibits123: Alibaba Group Holding Ltd. - Segment focus
Exhibits124: Alphabet Inc. - Overview
Exhibits125: Alphabet Inc. - Business segments
Exhibits126: Alphabet Inc. - Key news
Exhibits127: Alphabet Inc. - Key offerings
Exhibits128: Alphabet Inc. - Segment focus
Exhibits129: Amazon.com Inc. - Overview
Exhibits130: Amazon.com Inc. - Business segments
Exhibits131: Amazon.com Inc. - Key news
Exhibits132: Amazon.com Inc. - Key offerings
Exhibits133: Amazon.com Inc. - Segment focus
Exhibits134: Baidu Inc. - Overview
Exhibits135: Baidu Inc. - Business segments
Exhibits136: Baidu Inc. - Key offerings
Exhibits137: Baidu Inc. - Segment focus
Exhibits138: Conversant Solutions LLC - Overview
Exhibits139: Conversant Solutions LLC - Product / Service
Exhibits140: Conversant Solutions LLC - Key offerings
Exhibits141: Dentsu Group Inc. - Overview
Exhibits142: Dentsu Group Inc. - Business segments
Exhibits143: Dentsu Group Inc. - Key offerings
Exhibits144: Dentsu Group Inc. - Segment focus
Exhibits145: International Business Machines Corp. - Overview
Exhibits146: International Business Machines Corp. - Business segments
Exhibits147: International Business Machines Corp. - Key news
Exhibits148: International Business Machines Corp. - Key offerings
Exhibits149: International Business Machines Corp. - Segment focus
Exhibits150: Meta Platforms Inc. - Overview
Exhibits151: Meta Platforms Inc. - Business segments
Exhibits152: Meta Platforms Inc. - Key offerings
Exhibits153: Meta Platforms Inc. - Segment focus
Exhibits154: Microsoft Corp. - Overview
Exhibits155: Microsoft Corp. - Business segments
Exhibits156: Microsoft Corp. - Key news
Exhibits157: Microsoft Corp. - Key offerings
Exhibits158: Microsoft Corp. - Segment focus
Exhibits159: The Walt Disney Co. - Overview
Exhibits160: The Walt Disney Co. - Business segments
Exhibits161: The Walt Disney Co. - Key offerings
Exhibits162: The Walt Disney Co. - Segment focus
Exhibits163: Thrive Internet Marketing Agency - Overview
Exhibits164: Thrive Internet Marketing Agency - Product / Service
Exhibits165: Thrive Internet Marketing Agency - Key offerings
Exhibits166: Twitter Inc. - Overview
Exhibits167: Twitter Inc. - Product / Service
Exhibits168: Twitter Inc. - Key offerings
Exhibits169: Verizon Communications Inc. - Overview
Exhibits170: Verizon Communications Inc. - Business segments
Exhibits171: Verizon Communications Inc. - Key offerings
Exhibits172: Verizon Communications Inc. - Segment focus
Exhibits173: Yahoo - Overview
Exhibits174: Yahoo - Product / Service
Exhibits175: Yahoo - Key offerings
Exhibits176: Inclusions checklist
Exhibits177: Exclusions checklist
Exhibits178: Currency conversion rates for US$
Exhibits179: Research methodology
Exhibits180: Validation techniques employed for market sizing
Exhibits181: Information sources
Exhibits182: List of abbreviations

 

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Summary

Global Internet Advertising Market 2023-2027
The internet advertising market is forecasted to grow by USD 424.62 bn during 2022-2027, accelerating at a CAGR of 15.05% during the forecast period. The report on the Internet advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rising digital transformation, increasing internet penetration, and widespread adoption of smartphones.
Technavio's internet advertising market is segmented as below:
By Platform
• Mobile
• Desktop and laptop
• Others
By Type
• Large enterprises
• SMEs
By Geography
• North America
• APAC
• Europe
• South America
• Middle East and Africa
This study identifies the advancements in ad tech as one of the prime reasons driving the internet advertising market growth during the next few years. Also, growth in e-commerce and data-driven advertising will lead to sizable demand in the market.
The report on the internet advertising market covers the following areas:
• Internet advertising market sizing
• Internet advertising market forecast
• Internet advertising market industry analysis
The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading internet advertising market vendors that include Accenture Plc, Alibaba Group Holding Ltd., Alphabet Inc., Amazon.com Inc., Baidu Inc., Boostability Pvt. Ltd., Conversant Solutions LLC, Dentsu Group Inc., International Business Machines Corp., Meta Platforms Inc., Microsoft Corp., PBJ Marketing LLC, PricewaterhouseCoopers LLP, The Walt Disney Co., Thrive Internet Marketing Agency, Twitter Inc., Verizon Communications Inc., Web Net Creatives, WebFX, and Yahoo. Also, the internet advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors. For further information on this report, please visit - https://www.technavio.com/report/internet-advertising-market-analysis
The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.



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Table of Contents

• 1 Executive Summary
o 1.1 Market overview
o Exhibit 01: Executive Summary - Chart on Market Overview
o Exhibit 02: Executive Summary - Data Table on Market Overview
o Exhibit 03: Executive Summary - Chart on Global Market Characteristics
o Exhibit 04: Executive Summary - Chart on Market by Geography
o Exhibit 05: Executive Summary - Chart on Market Segmentation by Platform
o Exhibit 06: Executive Summary - Chart on Market Segmentation by Type
o Exhibit 07: Executive Summary - Chart on Incremental Growth
o Exhibit 08: Executive Summary - Data Table on Incremental Growth
o Exhibit 09: Executive Summary - Chart on Vendor Market Positioning
• 2 Market Landscape
o 2.1 Market ecosystem
o Exhibit 10: Parent market
o Exhibit 11: Market Characteristics
• 3 Market Sizing
o 3.1 Market definition
o Exhibit 12: Offerings of vendors included in the market definition
o 3.2 Market segment analysis
o Exhibit 13: Market segments
o 3.3 Market size 2022
o 3.4 Market outlook: Forecast for 2022-2027
o Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
o Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
o Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
• 4 Historic Market Size
o 4.1 Global internet advertising market 2017 - 2021
o Exhibit 18: Historic Market Size - Data Table on global internet advertising market 2017 - 2021 ($ billion)
o 4.2 Platform Segment Analysis 2017 - 2021
o Exhibit 19: Historic Market Size - Platform Segment 2017 - 2021 ($ billion)
o 4.3 Type Segment Analysis 2017 - 2021
o Exhibit 20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
o 4.4 Geography Segment Analysis 2017 - 2021
o Exhibit 21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
o 4.5 Country Segment Analysis 2017 - 2021
o Exhibit 22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
• 5 Five Forces Analysis
o 5.1 Five forces summary
o Exhibit 23: Five forces analysis - Comparison between 2022 and 2027
o 5.2 Bargaining power of buyers
o Exhibit 24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
o 5.3 Bargaining power of suppliers
o Exhibit 25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
o 5.4 Threat of new entrants
o Exhibit 26: Threat of new entrants - Impact of key factors in 2022 and 2027
o 5.5 Threat of substitutes
o Exhibit 27: Threat of substitutes - Impact of key factors in 2022 and 2027
o 5.6 Threat of rivalry
o Exhibit 28: Threat of rivalry - Impact of key factors in 2022 and 2027
o 5.7 Market condition
o Exhibit 29: Chart on Market condition - Five forces 2022 and 2027
• 6 Market Segmentation by Platform
o 6.1 Market segments
o Exhibit 30: Chart on Platform - Market share 2022-2027 (%)
o Exhibit 31: Data Table on Platform - Market share 2022-2027 (%)
o 6.2 Comparison by Platform
o Exhibit 32: Chart on Comparison by Platform
o Exhibit 33: Data Table on Comparison by Platform
o 6.3 Mobile - Market size and forecast 2022-2027
o Exhibit 34: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
o Exhibit 35: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
o Exhibit 36: Chart on Mobile - Year-over-year growth 2022-2027 (%)
o Exhibit 37: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
o 6.4 Desktop and laptop - Market size and forecast 2022-2027
o Exhibit 38: Chart on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
o Exhibit 39: Data Table on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
o Exhibit 40: Chart on Desktop and laptop - Year-over-year growth 2022-2027 (%)
o Exhibit 41: Data Table on Desktop and laptop - Year-over-year growth 2022-2027 (%)
o 6.5 Others - Market size and forecast 2022-2027
o Exhibit 42: Chart on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 43: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
o Exhibit 44: Chart on Others - Year-over-year growth 2022-2027 (%)
o Exhibit 45: Data Table on Others - Year-over-year growth 2022-2027 (%)
o 6.6 Market opportunity by Platform
o Exhibit 46: Market opportunity by Platform ($ billion)
o Exhibit 47: Data Table on Market opportunity by Platform ($ billion)
• 7 Market Segmentation by Type
o 7.1 Market segments
o Exhibit 48: Chart on Type - Market share 2022-2027 (%)
o Exhibit 49: Data Table on Type - Market share 2022-2027 (%)
o 7.2 Comparison by Type
o Exhibit 50: Chart on Comparison by Type
o Exhibit 51: Data Table on Comparison by Type
o 7.3 Large enterprises - Market size and forecast 2022-2027
o Exhibit 52: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
o Exhibit 53: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
o Exhibit 54: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
o Exhibit 55: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
o 7.4 SMEs - Market size and forecast 2022-2027
o Exhibit 56: Chart on SMEs - Market size and forecast 2022-2027 ($ billion)
o Exhibit 57: Data Table on SMEs - Market size and forecast 2022-2027 ($ billion)
o Exhibit 58: Chart on SMEs - Year-over-year growth 2022-2027 (%)
o Exhibit 59: Data Table on SMEs - Year-over-year growth 2022-2027 (%)
o 7.5 Market opportunity by Type
o Exhibit 60: Market opportunity by Type ($ billion)
o Exhibit 61: Data Table on Market opportunity by Type ($ billion)
• 8 Customer Landscape
o 8.1 Customer landscape overview
o Exhibit 62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
• 9 Geographic Landscape
o 9.1 Geographic segmentation
o Exhibit 63: Chart on Market share by geography 2022-2027 (%)
o Exhibit 64: Data Table on Market share by geography 2022-2027 (%)
o 9.2 Geographic comparison
o Exhibit 65: Chart on Geographic comparison
o Exhibit 66: Data Table on Geographic comparison
o 9.3 North America - Market size and forecast 2022-2027
o Exhibit 67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 69: Chart on North America - Year-over-year growth 2022-2027 (%)
o Exhibit 70: Data Table on North America - Year-over-year growth 2022-2027 (%)
o 9.4 APAC - Market size and forecast 2022-2027
o Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
o Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
o Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
o 9.5 Europe - Market size and forecast 2022-2027
o Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
o Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
o Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
o 9.6 South America - Market size and forecast 2022-2027
o Exhibit 79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
o Exhibit 81: Chart on South America - Year-over-year growth 2022-2027 (%)
o Exhibit 82: Data Table on South America - Year-over-year growth 2022-2027 (%)
o 9.7 Middle East and Africa - Market size and forecast 2022-2027
o Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
o Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
o 9.8 US - Market size and forecast 2022-2027
o Exhibit 87: Chart on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
o Exhibit 89: Chart on US - Year-over-year growth 2022-2027 (%)
o Exhibit 90: Data Table on US - Year-over-year growth 2022-2027 (%)
o 9.9 Japan - Market size and forecast 2022-2027
o Exhibit 91: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 92: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
o Exhibit 93: Chart on Japan - Year-over-year growth 2022-2027 (%)
o Exhibit 94: Data Table on Japan - Year-over-year growth 2022-2027 (%)
o 9.10 Germany - Market size and forecast 2022-2027
o Exhibit 95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
o Exhibit 97: Chart on Germany - Year-over-year growth 2022-2027 (%)
o Exhibit 98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
o 9.11 China - Market size and forecast 2022-2027
o Exhibit 99: Chart on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 100: Data Table on China - Market size and forecast 2022-2027 ($ billion)
o Exhibit 101: Chart on China - Year-over-year growth 2022-2027 (%)
o Exhibit 102: Data Table on China - Year-over-year growth 2022-2027 (%)
o 9.12 Canada - Market size and forecast 2022-2027
o Exhibit 103: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
o Exhibit 104: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
o Exhibit 105: Chart on Canada - Year-over-year growth 2022-2027 (%)
o Exhibit 106: Data Table on Canada - Year-over-year growth 2022-2027 (%)
o 9.13 Market opportunity by geography
o Exhibit 107: Market opportunity by geography ($ billion)
o Exhibit 108: Data Tables on Market opportunity by geography ($ billion)
• 10 Drivers, Challenges, and Trends
o 10.1 Market drivers
o 10.2 Market challenges
o 10.3 Impact of drivers and challenges
o Exhibit 109: Impact of drivers and challenges in 2022 and 2027
o 10.4 Market trends
• 11 Vendor Landscape
o 11.1 Overview
o 11.2 Vendor landscape
o Exhibit 110: Overview on Criticality of inputs and Factors of differentiation
o 11.3 Landscape disruption
o Exhibit 111: Overview on factors of disruption
o 11.4 Industry risks
o Exhibit 112: Impact of key risks on business
• 12 Vendor Analysis
o 12.1 Vendors covered
o Exhibit 113: Vendors covered
o 12.2 Market positioning of vendors
o Exhibit 114: Matrix on vendor position and classification
o 12.3 Accenture Plc
o Exhibit 115: Accenture Plc - Overview
o Exhibit 116: Accenture Plc - Business segments
o Exhibit 117: Accenture Plc - Key news
o Exhibit 118: Accenture Plc - Key offerings
o Exhibit 119: Accenture Plc - Segment focus
o 12.4 Alibaba Group Holding Ltd.
o Exhibit 120: Alibaba Group Holding Ltd. - Overview
o Exhibit 121: Alibaba Group Holding Ltd. - Business segments
o Exhibit 122: Alibaba Group Holding Ltd. - Key offerings
o Exhibit 123: Alibaba Group Holding Ltd. - Segment focus
o 12.5 Alphabet Inc.
o Exhibit 124: Alphabet Inc. - Overview
o Exhibit 125: Alphabet Inc. - Business segments
o Exhibit 126: Alphabet Inc. - Key news
o Exhibit 127: Alphabet Inc. - Key offerings
o Exhibit 128: Alphabet Inc. - Segment focus
o 12.6 Amazon.com Inc.
o Exhibit 129: Amazon.com Inc. - Overview
o Exhibit 130: Amazon.com Inc. - Business segments
o Exhibit 131: Amazon.com Inc. - Key news
o Exhibit 132: Amazon.com Inc. - Key offerings
o Exhibit 133: Amazon.com Inc. - Segment focus
o 12.7 Baidu Inc.
o Exhibit 134: Baidu Inc. - Overview
o Exhibit 135: Baidu Inc. - Business segments
o Exhibit 136: Baidu Inc. - Key offerings
o Exhibit 137: Baidu Inc. - Segment focus
o 12.8 Conversant Solutions LLC
o Exhibit 138: Conversant Solutions LLC - Overview
o Exhibit 139: Conversant Solutions LLC - Product / Service
o Exhibit 140: Conversant Solutions LLC - Key offerings
o 12.9 Dentsu Group Inc.
o Exhibit 141: Dentsu Group Inc. - Overview
o Exhibit 142: Dentsu Group Inc. - Business segments
o Exhibit 143: Dentsu Group Inc. - Key offerings
o Exhibit 144: Dentsu Group Inc. - Segment focus
o 12.10 International Business Machines Corp.
o Exhibit 145: International Business Machines Corp. - Overview
o Exhibit 146: International Business Machines Corp. - Business segments
o Exhibit 147: International Business Machines Corp. - Key news
o Exhibit 148: International Business Machines Corp. - Key offerings
o Exhibit 149: International Business Machines Corp. - Segment focus
o 12.11 Meta Platforms Inc.
o Exhibit 150: Meta Platforms Inc. - Overview
o Exhibit 151: Meta Platforms Inc. - Business segments
o Exhibit 152: Meta Platforms Inc. - Key offerings
o Exhibit 153: Meta Platforms Inc. - Segment focus
o 12.12 Microsoft Corp.
o Exhibit 154: Microsoft Corp. - Overview
o Exhibit 155: Microsoft Corp. - Business segments
o Exhibit 156: Microsoft Corp. - Key news
o Exhibit 157: Microsoft Corp. - Key offerings
o Exhibit 158: Microsoft Corp. - Segment focus
o 12.13 The Walt Disney Co.
o Exhibit 159: The Walt Disney Co. - Overview
o Exhibit 160: The Walt Disney Co. - Business segments
o Exhibit 161: The Walt Disney Co. - Key offerings
o Exhibit 162: The Walt Disney Co. - Segment focus
o 12.14 Thrive Internet Marketing Agency
o Exhibit 163: Thrive Internet Marketing Agency - Overview
o Exhibit 164: Thrive Internet Marketing Agency - Product / Service
o Exhibit 165: Thrive Internet Marketing Agency - Key offerings
o 12.15 Twitter Inc.
o Exhibit 166: Twitter Inc. - Overview
o Exhibit 167: Twitter Inc. - Product / Service
o Exhibit 168: Twitter Inc. - Key offerings
o 12.16 Verizon Communications Inc.
o Exhibit 169: Verizon Communications Inc. - Overview
o Exhibit 170: Verizon Communications Inc. - Business segments
o Exhibit 171: Verizon Communications Inc. - Key offerings
o Exhibit 172: Verizon Communications Inc. - Segment focus
o 12.17 Yahoo
o Exhibit 173: Yahoo - Overview
o Exhibit 174: Yahoo - Product / Service
o Exhibit 175: Yahoo - Key offerings
• 13 Appendix
o 13.1 Scope of the report
o 13.2 Inclusions and exclusions checklist
o Exhibit 176: Inclusions checklist
o Exhibit 177: Exclusions checklist
o 13.3 Currency conversion rates for US$
o Exhibit 178: Currency conversion rates for US$
o 13.4 Research methodology
o Exhibit 179: Research methodology
o Exhibit 180: Validation techniques employed for market sizing
o Exhibit 181: Information sources
o 13.5 List of abbreviations
o Exhibit 182: List of abbreviations


Exhibits:
Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market by Geography
Exhibits5: Executive Summary - Chart on Market Segmentation by Platform
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Incremental Growth
Exhibits8: Executive Summary - Data Table on Incremental Growth
Exhibits9: Executive Summary - Chart on Vendor Market Positioning
Exhibits10: Parent market
Exhibits11: Market Characteristics
Exhibits12: Offerings of vendors included in the market definition
Exhibits13: Market segments
Exhibits14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
Exhibits16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)
Exhibits18: Historic Market Size - Data Table on global internet advertising market 2017 - 2021 ($ billion)
Exhibits19: Historic Market Size - Platform Segment 2017 - 2021 ($ billion)
Exhibits20: Historic Market Size - Type Segment 2017 - 2021 ($ billion)
Exhibits21: Historic Market Size - Geography Segment 2017 - 2021 ($ billion)
Exhibits22: Historic Market Size - Country Segment 2017 - 2021 ($ billion)
Exhibits23: Five forces analysis - Comparison between 2022 and 2027
Exhibits24: Chart on Bargaining power of buyers - Impact of key factors 2022 and 2027
Exhibits25: Bargaining power of suppliers - Impact of key factors in 2022 and 2027
Exhibits26: Threat of new entrants - Impact of key factors in 2022 and 2027
Exhibits27: Threat of substitutes - Impact of key factors in 2022 and 2027
Exhibits28: Threat of rivalry - Impact of key factors in 2022 and 2027
Exhibits29: Chart on Market condition - Five forces 2022 and 2027
Exhibits30: Chart on Platform - Market share 2022-2027 (%)
Exhibits31: Data Table on Platform - Market share 2022-2027 (%)
Exhibits32: Chart on Comparison by Platform
Exhibits33: Data Table on Comparison by Platform
Exhibits34: Chart on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibits35: Data Table on Mobile - Market size and forecast 2022-2027 ($ billion)
Exhibits36: Chart on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits37: Data Table on Mobile - Year-over-year growth 2022-2027 (%)
Exhibits38: Chart on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
Exhibits39: Data Table on Desktop and laptop - Market size and forecast 2022-2027 ($ billion)
Exhibits40: Chart on Desktop and laptop - Year-over-year growth 2022-2027 (%)
Exhibits41: Data Table on Desktop and laptop - Year-over-year growth 2022-2027 (%)
Exhibits42: Chart on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits43: Data Table on Others - Market size and forecast 2022-2027 ($ billion)
Exhibits44: Chart on Others - Year-over-year growth 2022-2027 (%)
Exhibits45: Data Table on Others - Year-over-year growth 2022-2027 (%)
Exhibits46: Market opportunity by Platform ($ billion)
Exhibits47: Data Table on Market opportunity by Platform ($ billion)
Exhibits48: Chart on Type - Market share 2022-2027 (%)
Exhibits49: Data Table on Type - Market share 2022-2027 (%)
Exhibits50: Chart on Comparison by Type
Exhibits51: Data Table on Comparison by Type
Exhibits52: Chart on Large enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibits53: Data Table on Large enterprises - Market size and forecast 2022-2027 ($ billion)
Exhibits54: Chart on Large enterprises - Year-over-year growth 2022-2027 (%)
Exhibits55: Data Table on Large enterprises - Year-over-year growth 2022-2027 (%)
Exhibits56: Chart on SMEs - Market size and forecast 2022-2027 ($ billion)
Exhibits57: Data Table on SMEs - Market size and forecast 2022-2027 ($ billion)
Exhibits58: Chart on SMEs - Year-over-year growth 2022-2027 (%)
Exhibits59: Data Table on SMEs - Year-over-year growth 2022-2027 (%)
Exhibits60: Market opportunity by Type ($ billion)
Exhibits61: Data Table on Market opportunity by Type ($ billion)
Exhibits62: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits63: Chart on Market share by geography 2022-2027 (%)
Exhibits64: Data Table on Market share by geography 2022-2027 (%)
Exhibits65: Chart on Geographic comparison
Exhibits66: Data Table on Geographic comparison
Exhibits67: Chart on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits68: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
Exhibits69: Chart on North America - Year-over-year growth 2022-2027 (%)
Exhibits70: Data Table on North America - Year-over-year growth 2022-2027 (%)
Exhibits71: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits72: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
Exhibits73: Chart on APAC - Year-over-year growth 2022-2027 (%)
Exhibits74: Data Table on APAC - Year-over-year growth 2022-2027 (%)
Exhibits75: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits76: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
Exhibits77: Chart on Europe - Year-over-year growth 2022-2027 (%)
Exhibits78: Data Table on Europe - Year-over-year growth 2022-2027 (%)
Exhibits79: Chart on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits80: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
Exhibits81: Chart on South America - Year-over-year growth 2022-2027 (%)
Exhibits82: Data Table on South America - Year-over-year growth 2022-2027 (%)
Exhibits83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
Exhibits85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
Exhibits87: Chart on US - Market size and forecast 2022-2027 ($ billion)
Exhibits88: Data Table on US - Market size and forecast 2022-2027 ($ billion)
Exhibits89: Chart on US - Year-over-year growth 2022-2027 (%)
Exhibits90: Data Table on US - Year-over-year growth 2022-2027 (%)
Exhibits91: Chart on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits92: Data Table on Japan - Market size and forecast 2022-2027 ($ billion)
Exhibits93: Chart on Japan - Year-over-year growth 2022-2027 (%)
Exhibits94: Data Table on Japan - Year-over-year growth 2022-2027 (%)
Exhibits95: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits96: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
Exhibits97: Chart on Germany - Year-over-year growth 2022-2027 (%)
Exhibits98: Data Table on Germany - Year-over-year growth 2022-2027 (%)
Exhibits99: Chart on China - Market size and forecast 2022-2027 ($ billion)
Exhibits100: Data Table on China - Market size and forecast 2022-2027 ($ billion)
Exhibits101: Chart on China - Year-over-year growth 2022-2027 (%)
Exhibits102: Data Table on China - Year-over-year growth 2022-2027 (%)
Exhibits103: Chart on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibits104: Data Table on Canada - Market size and forecast 2022-2027 ($ billion)
Exhibits105: Chart on Canada - Year-over-year growth 2022-2027 (%)
Exhibits106: Data Table on Canada - Year-over-year growth 2022-2027 (%)
Exhibits107: Market opportunity by geography ($ billion)
Exhibits108: Data Tables on Market opportunity by geography ($ billion)
Exhibits109: Impact of drivers and challenges in 2022 and 2027
Exhibits110: Overview on Criticality of inputs and Factors of differentiation
Exhibits111: Overview on factors of disruption
Exhibits112: Impact of key risks on business
Exhibits113: Vendors covered
Exhibits114: Matrix on vendor position and classification
Exhibits115: Accenture Plc - Overview
Exhibits116: Accenture Plc - Business segments
Exhibits117: Accenture Plc - Key news
Exhibits118: Accenture Plc - Key offerings
Exhibits119: Accenture Plc - Segment focus
Exhibits120: Alibaba Group Holding Ltd. - Overview
Exhibits121: Alibaba Group Holding Ltd. - Business segments
Exhibits122: Alibaba Group Holding Ltd. - Key offerings
Exhibits123: Alibaba Group Holding Ltd. - Segment focus
Exhibits124: Alphabet Inc. - Overview
Exhibits125: Alphabet Inc. - Business segments
Exhibits126: Alphabet Inc. - Key news
Exhibits127: Alphabet Inc. - Key offerings
Exhibits128: Alphabet Inc. - Segment focus
Exhibits129: Amazon.com Inc. - Overview
Exhibits130: Amazon.com Inc. - Business segments
Exhibits131: Amazon.com Inc. - Key news
Exhibits132: Amazon.com Inc. - Key offerings
Exhibits133: Amazon.com Inc. - Segment focus
Exhibits134: Baidu Inc. - Overview
Exhibits135: Baidu Inc. - Business segments
Exhibits136: Baidu Inc. - Key offerings
Exhibits137: Baidu Inc. - Segment focus
Exhibits138: Conversant Solutions LLC - Overview
Exhibits139: Conversant Solutions LLC - Product / Service
Exhibits140: Conversant Solutions LLC - Key offerings
Exhibits141: Dentsu Group Inc. - Overview
Exhibits142: Dentsu Group Inc. - Business segments
Exhibits143: Dentsu Group Inc. - Key offerings
Exhibits144: Dentsu Group Inc. - Segment focus
Exhibits145: International Business Machines Corp. - Overview
Exhibits146: International Business Machines Corp. - Business segments
Exhibits147: International Business Machines Corp. - Key news
Exhibits148: International Business Machines Corp. - Key offerings
Exhibits149: International Business Machines Corp. - Segment focus
Exhibits150: Meta Platforms Inc. - Overview
Exhibits151: Meta Platforms Inc. - Business segments
Exhibits152: Meta Platforms Inc. - Key offerings
Exhibits153: Meta Platforms Inc. - Segment focus
Exhibits154: Microsoft Corp. - Overview
Exhibits155: Microsoft Corp. - Business segments
Exhibits156: Microsoft Corp. - Key news
Exhibits157: Microsoft Corp. - Key offerings
Exhibits158: Microsoft Corp. - Segment focus
Exhibits159: The Walt Disney Co. - Overview
Exhibits160: The Walt Disney Co. - Business segments
Exhibits161: The Walt Disney Co. - Key offerings
Exhibits162: The Walt Disney Co. - Segment focus
Exhibits163: Thrive Internet Marketing Agency - Overview
Exhibits164: Thrive Internet Marketing Agency - Product / Service
Exhibits165: Thrive Internet Marketing Agency - Key offerings
Exhibits166: Twitter Inc. - Overview
Exhibits167: Twitter Inc. - Product / Service
Exhibits168: Twitter Inc. - Key offerings
Exhibits169: Verizon Communications Inc. - Overview
Exhibits170: Verizon Communications Inc. - Business segments
Exhibits171: Verizon Communications Inc. - Key offerings
Exhibits172: Verizon Communications Inc. - Segment focus
Exhibits173: Yahoo - Overview
Exhibits174: Yahoo - Product / Service
Exhibits175: Yahoo - Key offerings
Exhibits176: Inclusions checklist
Exhibits177: Exclusions checklist
Exhibits178: Currency conversion rates for US$
Exhibits179: Research methodology
Exhibits180: Validation techniques employed for market sizing
Exhibits181: Information sources
Exhibits182: List of abbreviations

 

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