Summary

Market Overview
India’s Soan Papdi Market was valued at USD 141.24 Million in 2025 and is projected to reach USD 252.96 Million by 2031, growing at a CAGR of 10.2% during the forecast period. The market is experiencing steady expansion, supported by the rising popularity of traditional Indian sweets, particularly during festive occasions such as Diwali and Raksha Bandhan. Increasing disposable incomes, urbanization, and cultural gifting practices are major contributors to this growth. Health-oriented variants—such as sugar-free, organic, and multigrain options—are gaining consumer attention, especially among fitness-conscious and diabetic buyers. While ghee-based Soan Papdi continues to dominate due to its premium taste and appeal, non-ghee alternatives are making inroads in value-driven markets. Flavor innovations, including chocolate, mango, and pistachio, are resonating with younger consumers, while classic versions remain popular through traditional retail and sweet shops. Brands are also enhancing packaging aesthetics and launching combo gift packs to cater to modern consumer preferences and seasonal demand.
Key Market Drivers
Rising Demand for Traditional and Festive Sweets
The deep-rooted cultural association of Soan Papdi with Indian festivals and ceremonies plays a vital role in driving its demand. It remains a popular choice during key celebrations such as Diwali, Raksha Bandhan, and weddings, where sweets are integral to gifting and hospitality. The rise in premium gifting culture—both corporate and personal—has further fueled demand for attractively packaged Soan Papdi. The product’s nostalgic value across age groups adds to its year-round appeal. To capitalize on this, manufacturers are expanding product lines with assorted flavors, elegant gift boxes, and fusion variants aimed at both domestic consumers and the overseas Indian diaspora. These efforts have helped establish Soan Papdi as a consistent staple in festive and celebratory consumption patterns across India.
Key Market Challenges
Short Shelf Life and Perishability Concerns
A major limitation in the Soan Papdi market is its relatively short shelf life, typically ranging from 15 to 30 days. This is due to its high sugar and ghee composition, which makes it prone to moisture absorption and spoilage. The loss of crispness over time affects product quality and restricts broader distribution, particularly over long distances. Although innovations like nitrogen-flushed and vacuum-sealed packaging have been introduced to extend shelf stability, such technologies raise manufacturing costs. These solutions are often unaffordable or inaccessible for small-scale producers, especially in the unorganized sector, leading to uneven quality standards and higher wastage. This perishability also hampers export potential, as maintaining freshness during international transit remains a persistent logistical challenge.
Key Market Trends
Premiumization and Gourmet Positioning
The market is experiencing a clear trend toward premium and gourmet positioning, driven by urban consumers seeking artisanal and high-end sweet options. Brands are launching upscale Soan Papdi variants featuring premium ingredients such as dry fruits, saffron, and single-origin ghee, often presented in stylish, reusable boxes suitable for gifting. These offerings are resonating with affluent segments, especially during festivals and corporate gifting seasons. Gourmet variants curated by celebrity chefs or endorsed by influencers are also gaining traction in metropolitan markets. This trend is further strengthened by the rise of specialty sweet outlets and online platforms, which allow brands to reach niche audiences with a preference for high-quality, aesthetically packaged traditional confections.
Key Market Players
• Haldiram's India Pvt Ltd
• Bikaji Foods International Ltd.
• Bikanervala Foods Pvt. Ltd.
• Nutriana Foods Pvt. Ltd.
• Balaji Wafers Pvt. Ltd.
• Prataap Snacks Ltd.
• ADF Foods Ltd.
• Bajoria Foods Pvt. Ltd.
• Desai Brothers Ltd.
• ITC Limited
Report Scope:
In this report, the India Soan Papdi Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• India Soan Papdi Market, By Segment:
 o Ghee
 o Non-Ghee
• India Soan Papdi Market, By Type:
 o Flavor
 o Classic
• India Soan Papdi Market, By Distribution Channel:
 o Supermarket/ Hypermarket
 o Tradition retail stores/ Sweet shops
 o Online
 o Convenience Stores
• India Soan Papdi Market, By Region:
 o North
 o East
 o West
 o South
Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in the India Soan Papdi Market.
Available Customizations
India Soan Papdi Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. India Soan Papdi Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Segment Market Share Analysis (Ghee, Non-Ghee)
5.2.2. By Type Market Share Analysis (Flavor, Classic)
5.2.3. By Distribution Channel Market Share Analysis (Supermarket/ Hypermarket, Tradition retail stores/ Sweet shops, Online, Convenience Stores)
5.2.4. By Regional Market Share Analysis
5.2.4.1. North Market Share Analysis
5.2.4.2. East Market Share Analysis
5.2.4.3. West Market Share Analysis
5.2.4.4. South Market Share Analysis
5.2.5. By Top 5 Companies Market Share Analysis, Others (2025)
5.3. India Soan Papdi Market Mapping & Opportunity Assessment
5.3.1. By Segment Market Mapping & Opportunity Assessment
5.3.2. By Type Market Mapping & Opportunity Assessment
5.3.3. By Distribution Channel Market Mapping & Opportunity Assessment
5.3.4. By Regional Market Mapping & Opportunity Assessment
6. India Ghee Soan Papdi Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type Market Share Analysis
6.2.2. By Distribution Channel Market Share Analysis
7. India Non-Ghee Soan Papdi Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type Market Share Analysis
7.2.2. By Distribution Channel Market Share Analysis
8. Market Dynamics
8.1. Drivers
8.2. Challenges
9. Disruptions: Conflicts, Pandemics and Trade Barriers
10. Market Trends & Developments
10.1. Merger & Acquisition (If Any)
10.2. Segment Launches (If Any)
10.3. Recent Developments
11. Porters Five Forces Analysis
11.1. Competition in the Industry
11.2. Potential of New Entrants
11.3. Power of Suppliers
11.4. Power of Customers
11.5. Threat of Substitute Segments
12. India Economic Profile
13. Competitive Landscape
13.1. Company Profiles
13.1.1. Haldiram's India Pvt Ltd.
13.1.1.1. Business Overview
13.1.1.2. Company Snapshot
13.1.1.3. Segments & Services
13.1.1.4. Financials (As Per Availability)
13.1.1.5. Key Market Focus & Geographical Presence
13.1.1.6. Recent Developments
13.1.1.7. Key Management Personnel
13.1.2. Bikaji Foods International Ltd.
13.1.3. Bikanervala Foods Pvt. Ltd.
13.1.4. Nutriana Foods Pvt. Ltd.
13.1.5. Balaji Wafers Pvt. Ltd.
13.1.6. Prataap Snacks Ltd.
13.1.7. ADF Foods Ltd.
13.1.8. Bajoria Foods Pvt. Ltd.
13.1.9. Desai Brothers Ltd.
13.1.10. ITC Limited.
14. Strategic Recommendations
14.1. Key Focus Areas
14.1.1. Target Segment
14.1.2. Target Distribution Channel
14.1.3. Target Region
15. About Us & Disclaimer