Summary

The global market for Seat Ventilation was estimated to be worth US$ 3582 million in 2024 and is forecast to a readjusted size of US$ 5494 million by 2031 with a CAGR of 6.3% during the forecast period 2025-2031.
Seat ventilation principle is the fan to the seat into the air, air from the seat surface of the mask ventilation holes out or inhale gas to reduce the feeling of stuffiness, to achieve the ventilation function. The Car Seat Ventilation System market covers Suction, Blow, etc.
Consumers' demand for comfort and health has increased. Consumers' requirements for the comfort of the car cabin environment have increased significantly, especially in high temperature or long-distance driving scenarios. The seat ventilation system can effectively regulate the body surface temperature and reduce sweat and fatigue. The penetration rate of seat ventilation function in high-end models has exceeded 60%, and it has gradually spread to mid- and low-end models. In addition, the ventilation system reduces the growth of bacteria by improving the air circulation on the seat surface, which meets consumers' attention to healthy cabins. Some manufacturers have also combined antibacterial material technology to further enhance the attractiveness of their products. Furthermore, the auto ventilated seat fans are a substitute to air conditioners in vehicles. Owing to the rising concern of fuel emission from air conditioning in automotive is leading to the growth of auto ventilated seat fan market as they are highly fuel-efficient as compared to air conditioners. Promotion of new energy vehicles. New energy vehicles pay more attention to the intelligence and comfort of the cabin, which has driven the demand for ventilation systems. For example, electric vehicles are more inclined to adjust the temperature through seat ventilation rather than traditional air-conditioning systems due to battery layout restrictions to reduce energy consumption.
This report aims to provide a comprehensive presentation of the global market for Seat Ventilation, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Seat Ventilation by region & country, by Type, and by Application.
The Seat Ventilation market size, estimations, and forecasts are provided in terms of sales volume (Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Seat Ventilation.
Market Segmentation
By Company
Lear Corporation
Adient
Forvia
Toyota Boshoku
Magna
Yanfeng International Seating Systems
TS TECH
Hyundai Transys
TACHI-S
Continental
Gentherm
Guangzhou Xinzheng Auto Parts
Tangtring Seating Technology
Qianze Electronic Technology
Segment by Type
Blow
Suction
Segment by Application
OEM
Aftermarket
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Seat Ventilation manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Seat Ventilation in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Seat Ventilation in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview
1.1 Seat Ventilation Product Introduction
1.2 Global Seat Ventilation Market Size Forecast
1.2.1 Global Seat Ventilation Sales Value (2020-2031)
1.2.2 Global Seat Ventilation Sales Volume (2020-2031)
1.2.3 Global Seat Ventilation Sales Price (2020-2031)
1.3 Seat Ventilation Market Trends & Drivers
1.3.1 Seat Ventilation Industry Trends
1.3.2 Seat Ventilation Market Drivers & Opportunity
1.3.3 Seat Ventilation Market Challenges
1.3.4 Seat Ventilation Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Seat Ventilation Players Revenue Ranking (2024)
2.2 Global Seat Ventilation Revenue by Company (2020-2025)
2.3 Global Seat Ventilation Players Sales Volume Ranking (2024)
2.4 Global Seat Ventilation Sales Volume by Company Players (2020-2025)
2.5 Global Seat Ventilation Average Price by Company (2020-2025)
2.6 Key Manufacturers Seat Ventilation Manufacturing Base and Headquarters
2.7 Key Manufacturers Seat Ventilation Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of Seat Ventilation
2.9 Seat Ventilation Market Competitive Analysis
2.9.1 Seat Ventilation Market Concentration Rate (2020-2025)
2.9.2 Global 5 and 10 Largest Manufacturers by Seat Ventilation Revenue in 2024
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Seat Ventilation as of 2024)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Blow
3.1.2 Suction
3.2 Global Seat Ventilation Sales Value by Type
3.2.1 Global Seat Ventilation Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global Seat Ventilation Sales Value, by Type (2020-2031)
3.2.3 Global Seat Ventilation Sales Value, by Type (%) (2020-2031)
3.3 Global Seat Ventilation Sales Volume by Type
3.3.1 Global Seat Ventilation Sales Volume by Type (2020 VS 2024 VS 2031)
3.3.2 Global Seat Ventilation Sales Volume, by Type (2020-2031)
3.3.3 Global Seat Ventilation Sales Volume, by Type (%) (2020-2031)
3.4 Global Seat Ventilation Average Price by Type (2020-2031)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 OEM
4.1.2 Aftermarket
4.2 Global Seat Ventilation Sales Value by Application
4.2.1 Global Seat Ventilation Sales Value by Application (2020 VS 2024 VS 2031)
4.2.2 Global Seat Ventilation Sales Value, by Application (2020-2031)
4.2.3 Global Seat Ventilation Sales Value, by Application (%) (2020-2031)
4.3 Global Seat Ventilation Sales Volume by Application
4.3.1 Global Seat Ventilation Sales Volume by Application (2020 VS 2024 VS 2031)
4.3.2 Global Seat Ventilation Sales Volume, by Application (2020-2031)
4.3.3 Global Seat Ventilation Sales Volume, by Application (%) (2020-2031)
4.4 Global Seat Ventilation Average Price by Application (2020-2031)
5 Segmentation by Region
5.1 Global Seat Ventilation Sales Value by Region
5.1.1 Global Seat Ventilation Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global Seat Ventilation Sales Value by Region (2020-2025)
5.1.3 Global Seat Ventilation Sales Value by Region (2026-2031)
5.1.4 Global Seat Ventilation Sales Value by Region (%), (2020-2031)
5.2 Global Seat Ventilation Sales Volume by Region
5.2.1 Global Seat Ventilation Sales Volume by Region: 2020 VS 2024 VS 2031
5.2.2 Global Seat Ventilation Sales Volume by Region (2020-2025)
5.2.3 Global Seat Ventilation Sales Volume by Region (2026-2031)
5.2.4 Global Seat Ventilation Sales Volume by Region (%), (2020-2031)
5.3 Global Seat Ventilation Average Price by Region (2020-2031)
5.4 North America
5.4.1 North America Seat Ventilation Sales Value, 2020-2031
5.4.2 North America Seat Ventilation Sales Value by Country (%), 2024 VS 2031
5.5 Europe
5.5.1 Europe Seat Ventilation Sales Value, 2020-2031
5.5.2 Europe Seat Ventilation Sales Value by Country (%), 2024 VS 2031
5.6 Asia Pacific
5.6.1 Asia Pacific Seat Ventilation Sales Value, 2020-2031
5.6.2 Asia Pacific Seat Ventilation Sales Value by Region (%), 2024 VS 2031
5.7 South America
5.7.1 South America Seat Ventilation Sales Value, 2020-2031
5.7.2 South America Seat Ventilation Sales Value by Country (%), 2024 VS 2031
5.8 Middle East & Africa
5.8.1 Middle East & Africa Seat Ventilation Sales Value, 2020-2031
5.8.2 Middle East & Africa Seat Ventilation Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Seat Ventilation Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions Seat Ventilation Sales Value and Sales Volume
6.2.1 Key Countries/Regions Seat Ventilation Sales Value, 2020-2031
6.2.2 Key Countries/Regions Seat Ventilation Sales Volume, 2020-2031
6.3 United States
6.3.1 United States Seat Ventilation Sales Value, 2020-2031
6.3.2 United States Seat Ventilation Sales Value by Type (%), 2024 VS 2031
6.3.3 United States Seat Ventilation Sales Value by Application, 2024 VS 2031
6.4 Europe
6.4.1 Europe Seat Ventilation Sales Value, 2020-2031
6.4.2 Europe Seat Ventilation Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe Seat Ventilation Sales Value by Application, 2024 VS 2031
6.5 China
6.5.1 China Seat Ventilation Sales Value, 2020-2031
6.5.2 China Seat Ventilation Sales Value by Type (%), 2024 VS 2031
6.5.3 China Seat Ventilation Sales Value by Application, 2024 VS 2031
6.6 Japan
6.6.1 Japan Seat Ventilation Sales Value, 2020-2031
6.6.2 Japan Seat Ventilation Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan Seat Ventilation Sales Value by Application, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea Seat Ventilation Sales Value, 2020-2031
6.7.2 South Korea Seat Ventilation Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea Seat Ventilation Sales Value by Application, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia Seat Ventilation Sales Value, 2020-2031
6.8.2 Southeast Asia Seat Ventilation Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia Seat Ventilation Sales Value by Application, 2024 VS 2031
6.9 India
6.9.1 India Seat Ventilation Sales Value, 2020-2031
6.9.2 India Seat Ventilation Sales Value by Type (%), 2024 VS 2031
6.9.3 India Seat Ventilation Sales Value by Application, 2024 VS 2031
7 Company Profiles
7.1 Lear Corporation
7.1.1 Lear Corporation Company Information
7.1.2 Lear Corporation Introduction and Business Overview
7.1.3 Lear Corporation Seat Ventilation Sales, Revenue, Price and Gross Margin (2020-2025)
7.1.4 Lear Corporation Seat Ventilation Product Offerings
7.1.5 Lear Corporation Recent Development
7.2 Adient
7.2.1 Adient Company Information
7.2.2 Adient Introduction and Business Overview
7.2.3 Adient Seat Ventilation Sales, Revenue, Price and Gross Margin (2020-2025)
7.2.4 Adient Seat Ventilation Product Offerings
7.2.5 Adient Recent Development
7.3 Forvia
7.3.1 Forvia Company Information
7.3.2 Forvia Introduction and Business Overview
7.3.3 Forvia Seat Ventilation Sales, Revenue, Price and Gross Margin (2020-2025)
7.3.4 Forvia Seat Ventilation Product Offerings
7.3.5 Forvia Recent Development
7.4 Toyota Boshoku
7.4.1 Toyota Boshoku Company Information
7.4.2 Toyota Boshoku Introduction and Business Overview
7.4.3 Toyota Boshoku Seat Ventilation Sales, Revenue, Price and Gross Margin (2020-2025)
7.4.4 Toyota Boshoku Seat Ventilation Product Offerings
7.4.5 Toyota Boshoku Recent Development
7.5 Magna
7.5.1 Magna Company Information
7.5.2 Magna Introduction and Business Overview
7.5.3 Magna Seat Ventilation Sales, Revenue, Price and Gross Margin (2020-2025)
7.5.4 Magna Seat Ventilation Product Offerings
7.5.5 Magna Recent Development
7.6 Yanfeng International Seating Systems
7.6.1 Yanfeng International Seating Systems Company Information
7.6.2 Yanfeng International Seating Systems Introduction and Business Overview
7.6.3 Yanfeng International Seating Systems Seat Ventilation Sales, Revenue, Price and Gross Margin (2020-2025)
7.6.4 Yanfeng International Seating Systems Seat Ventilation Product Offerings
7.6.5 Yanfeng International Seating Systems Recent Development
7.7 TS TECH
7.7.1 TS TECH Company Information
7.7.2 TS TECH Introduction and Business Overview
7.7.3 TS TECH Seat Ventilation Sales, Revenue, Price and Gross Margin (2020-2025)
7.7.4 TS TECH Seat Ventilation Product Offerings
7.7.5 TS TECH Recent Development
7.8 Hyundai Transys
7.8.1 Hyundai Transys Company Information
7.8.2 Hyundai Transys Introduction and Business Overview
7.8.3 Hyundai Transys Seat Ventilation Sales, Revenue, Price and Gross Margin (2020-2025)
7.8.4 Hyundai Transys Seat Ventilation Product Offerings
7.8.5 Hyundai Transys Recent Development
7.9 TACHI-S
7.9.1 TACHI-S Company Information
7.9.2 TACHI-S Introduction and Business Overview
7.9.3 TACHI-S Seat Ventilation Sales, Revenue, Price and Gross Margin (2020-2025)
7.9.4 TACHI-S Seat Ventilation Product Offerings
7.9.5 TACHI-S Recent Development
7.10 Continental
7.10.1 Continental Company Information
7.10.2 Continental Introduction and Business Overview
7.10.3 Continental Seat Ventilation Sales, Revenue, Price and Gross Margin (2020-2025)
7.10.4 Continental Seat Ventilation Product Offerings
7.10.5 Continental Recent Development
7.11 Gentherm
7.11.1 Gentherm Company Information
7.11.2 Gentherm Introduction and Business Overview
7.11.3 Gentherm Seat Ventilation Sales, Revenue, Price and Gross Margin (2020-2025)
7.11.4 Gentherm Seat Ventilation Product Offerings
7.11.5 Gentherm Recent Development
7.12 Guangzhou Xinzheng Auto Parts
7.12.1 Guangzhou Xinzheng Auto Parts Company Information
7.12.2 Guangzhou Xinzheng Auto Parts Introduction and Business Overview
7.12.3 Guangzhou Xinzheng Auto Parts Seat Ventilation Sales, Revenue, Price and Gross Margin (2020-2025)
7.12.4 Guangzhou Xinzheng Auto Parts Seat Ventilation Product Offerings
7.12.5 Guangzhou Xinzheng Auto Parts Recent Development
7.13 Tangtring Seating Technology
7.13.1 Tangtring Seating Technology Company Information
7.13.2 Tangtring Seating Technology Introduction and Business Overview
7.13.3 Tangtring Seating Technology Seat Ventilation Sales, Revenue, Price and Gross Margin (2020-2025)
7.13.4 Tangtring Seating Technology Seat Ventilation Product Offerings
7.13.5 Tangtring Seating Technology Recent Development
7.14 Qianze Electronic Technology
7.14.1 Qianze Electronic Technology Company Information
7.14.2 Qianze Electronic Technology Introduction and Business Overview
7.14.3 Qianze Electronic Technology Seat Ventilation Sales, Revenue, Price and Gross Margin (2020-2025)
7.14.4 Qianze Electronic Technology Seat Ventilation Product Offerings
7.14.5 Qianze Electronic Technology Recent Development
8 Industry Chain Analysis
8.1 Seat Ventilation Industrial Chain
8.2 Seat Ventilation Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Seat Ventilation Sales Model
8.5.2 Sales Channel
8.5.3 Seat Ventilation Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer