Summary

Eastern Europe OTC Food Supplements Market Research Report Forecast till 2032


Market Overview
The OTC Food Supplements which include vitamins and minerals market is projected to exhibit a CAGR of 4.94%.
In Eastern Europe, over-the-counter (OTC) vitamins and minerals are on the rise. These supplements play a crucial role in enhancing nutrient intake, especially when individuals struggle to meet recommended vitamin and mineral levels through their regular diets. Various factors, such as low-calorie diets, poor appetite, dietary restrictions (e.g., strict vegetarians and vegans), and certain medical conditions like osteoporosis and anaemia, lead people to opt for multivitamins and mineral supplements. The World Health Organization (WHO) estimates that over 2 billion people globally lack essential vitamins and minerals in their diets, emphasizing that poor dietary quality is a significant factor in micronutrient deficiencies across developed and developing regions.
The awareness of the importance of vitamins and minerals and their benefits is expected to drive the market in the coming years. Nutrient shortfalls can have health repercussions affecting daily life and overall well-being. Consumers' increasing emphasis on health and wellness contributes to the growing demand for multivitamin and mineral supplements. While improving micronutrient intake through diversified diets is essential, economic constraints, seasonal harvests, limited production, and varying food-consumption patterns make it challenging to meet regulatory dietary allowances solely through diet.
The rational use of nutritional supplements, combined with a healthy diet, is seen as a substantial contributor to health promotion and disease prevention. The demand for multivitamin and mineral supplements is expected to grow as consumers seek to meet regulatory dietary allowances and address health problems resulting from deficiencies. Additionally, the market is driven by innovative and aesthetically appealing offerings from private-label brands and niche players.

Market Segmentation
Based on the type, the Eastern Europe OTC Food Supplements market has been bifurcated into Vitamins and Minerals.
Based on the Form, the market has been bifurcated into Powder, Capsules & Tablets, Liquid and Others. Based on the Application, the market has been bifurcated into Energy/Sports Nutrition, Weight Management, Immune & Digestive Health, Anticancer, Skincare, Glycemic & Diabetes Management, Mental Health, and others.
Based on the end user, the market has been bifurcated into Men, Women and Unisex.
Based on the distribution channel, the Eastern Europe OTC Food Supplements market has been bifurcated into Chemist/Pharmacies, Online, Specialty Stores and Others
Based on the countries, the market has been bifurcated into Bulgaria, Romania, Hungary, Croatia, Serbia, Poland, and Rest of Eastern Europe.
Major Players
A few of the key players operating in the Eastern European OTC Food Supplements market are Bayer, Abbott Laboratories, Haleon, Amway, Herbalife, Starpharma, Doppelherz , Now Foods, Vim Spectrum and many more.

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Table of Contents

TABLE OF CONTENTS
1 EXECUTIVE SUMMARY 18
1.1 KEY HIGHLIGHTS 20
2 MARKET INTRODUCTION 22
2.1 DEFINITION 22
2.2 SCOPE OF THE STUDY 22
2.3 RESEARCH OBJECTIVE 22
2.4 MARKET STRUCTURE 23
3 RESEARCH METHODOLOGY 24
3.1 OVERVIEW 24
3.2 DATA FLOW 26
3.2.1 DATA MINING PROCESS 26
3.3 PURCHASED DATABASE: 27
3.4 SECONDARY SOURCES: 28
3.4.1 SECONDARY RESEARCH DATA FLOW: 29
3.5 PRIMARY RESEARCH: 30
3.5.1 PRIMARY RESEARCH DATA FLOW: 31
3.5.2 PRIMARY RESEARCH: NUMBER OF INTERVIEWS CONDUCTED 32
3.5.3 PRIMARY RESEARCH: REGIONAL COVERAGE 32
3.6 APPROACHES FOR MARKET SIZE ESTIMATION: 33
3.6.1 CONSUMPTION & NET TRADE APPROACH 33
3.6.2 REVENUE ANALYSIS APPROACH 33
3.7 DATA FORECASTING 34
3.7.1 DATA FORECASTING TECHNIQUE 34
3.8 DATA MODELING 35
3.8.1 MICROECONOMIC FACTOR ANALYSIS: 35
3.8.2 DATA MODELING: 36
3.9 TEAMS AND ANALYST CONTRIBUTION 37
4 MARKET DYNAMICS 39
4.1 INTRODUCTION 39
4.2 DRIVERS 39
4.2.1 INCREASE IN GERIATRIC POPULATION 39
4.2.2 GROWING AWARENESS OF LIFESTYLE & HEALTH AND EASY AVAILABILITY IN PHARMACIES 40
4.3 RESTRAINTS 41
4.3.1 STRINGENT REGULATIONS AND GUIDELINES IMPOSED BY HEALTH AUTHORITIES 41
4.4 OPPORTUNITY 41
4.4.1 INNOVATION, AND CHANGING CONSUMER PREFERENCES 41
4.5 CHALLENGES 42
4.5.1 OVERDOSE RISKS 42
4.6 IMPACT ANALYSIS OF COVID-19 42
4.6.1 IMPACT ON PRODUCTION 42
4.6.2 IMPACT ON CONSUMER BUYING BEHAVIOR 42
4.6.3 IMPACT ON ONLINE VS ONLINE SALES 43
4.6.4 IMPACT ON PRICING 43
5 MARKET FACTOR ANALYSIS 44
5.1 SUPPLY CHAIN ANALYSIS 44
5.1.1 RAW MATERIALS 44
5.1.2 OTC FOOD SUPPLEMENTS MARKET MANUFACTURING 44
5.1.3 DISTRIBUTION & SALES 44
5.1.4 END-USER 45
5.2 PORTER’S FIVE FORCES MODEL 45
5.2.1 THREAT OF NEW ENTRANTS 46
5.2.2 BARGAINING POWER OF SUPPLIERS 46
5.2.3 BARGAINING POWER OF BUYERS 46
5.2.4 THREAT OF SUBSTITUTES 46
5.2.5 INTENSITY OF RIVALRY 46
6 EASTERN EUROPE OTC FOOD SUPPLEMENTS MARKET, BY TYPE 47
6.1 INTRODUCTION 47
6.2 VITAMINS 48
6.3 MINERALS 50
7 EASTERN EUROPE OTC FOOD SUPPLEMENTS MARKET, BY FORM 52
7.1 INTRODUCTION 52
7.2 POWDER 53
7.3 CAPSULES & TABLETS 54
7.4 LIQUID 56
7.5 OTHERS 57
8 EASTERN EUROPE OTC FOOD SUPPLEMENTS MARKET, BY APPLICATION 58
8.1 INTRODUCTION 58
8.2 ENERGY/SPORTS NUTRITION 60
8.3 WEIGHT MANAGEMENT 61
8.4 IMMUNE & DIGESTIVE HEALTH 62
8.5 ANTICANCER 63
8.6 SKINCARE 64
8.7 GLYCEMIC & DIABETES MANAGEMENT 65
8.8 MENTAL HEALTH 66
8.9 OTHERS 67
9 EASTERN EUROPE OTC FOOD SUPPLEMENTS MARKET, BY END USER 69
9.1 INTRODUCTION 69
9.2 MEN 70
9.3 WOMEN 71
9.4 UNISEX 72
10 EASTERN EUROPE OTC FOOD SUPPLEMENTS MARKET, BY DISTRIBUTION CHANNEL 74
10.1 INTRODUCTION 74
10.2 CHEMIST/PHARMACIES 75
10.3 ONLINE 76
10.4 SPECIALTY STORES 77
10.5 OTHERS 78
11 EASTERN EUROPE OTC FOOD SUPPLEMENTS MARKET, BY COUNTRIES 80
11.1 INTRODUCTION 80
11.2 BULGARIA 81
11.3 ROMANIA 85
11.4 HUNGARY 89
11.5 CROATIA 94
11.6 SERBIA 98
11.7 POLAND 103
11.8 REST OF EAST EUROPE 107
12 COMPETITIVE LANDSCAPE 112
12.1 INTRODUCTION 112
12.2 COMPETITION DASHBOARD 112
12.3 MAJOR GROWTH STRATEGY IN THE EASTERN EUROPE OTC FOOD SUPPLEMENTS MARKET 113

13 COMPANY PROFILES 114
13.1 BAYER 114
13.1.1 COMPANY OVERVIEW 114
13.1.2 FINANCIAL OVERVIEW 115
13.1.3 PRODUCTS OFFERED 115
13.1.4 KEY DEVELOPMENTS 116
13.1.5 SWOT ANALYSIS 116
13.1.6 KEY STRATEGY 116
13.2 ABBOTT LABORATORIES 117
13.2.1 COMPANY OVERVIEW 117
13.2.2 FINANCIAL OVERVIEW 118
13.2.3 PRODUCTS OFFERED 118
13.2.4 KEY DEVELOPMENTS 119
13.2.5 SWOT ANALYSIS 119
13.2.6 KEY STRATEGY 120
13.3 DOPPELHERZ 121
13.3.1 COMPANY OVERVIEW 121
13.3.2 FINANCIAL OVERVIEW 121
13.3.3 PRODUCTS OFFERED 121
13.3.4 KEY DEVELOPMENTS 122
13.3.5 SWOT ANALYSIS 122
13.3.6 KEY STRATEGY 122
13.4 KLOSTERFRAU 123
13.4.1 COMPANY OVERVIEW 123
13.4.2 FINANCIAL OVERVIEW 123
13.4.3 PRODUCTS OFFERED 123
13.4.4 KEY DEVELOPMENTS 124
13.4.5 KEY STRATEGY 124
13.5 HALEON 125
13.5.1 COMPANY OVERVIEW 125
13.5.2 FINANCIAL OVERVIEW 126
13.5.3 PRODUCTS OFFERED 126
13.5.4 KEY DEVELOPMENTS 127
13.5.5 SWOT ANALYSIS 127
13.5.6 KEY STRATEGY 127
13.6 HERBALIFE INTERNATIONAL OF AMERICA, INC 128
13.6.1 COMPANY OVERVIEW 128
13.6.2 FINANCIAL OVERVIEW 129
13.6.3 PRODUCTS OFFERED 129
13.6.4 KEY DEVELOPMENTS 130
13.6.5 SWOT ANALYSIS 130
13.6.6 KEY STRATEGY 131
13.7 AMWAY 132
13.7.1 COMPANY OVERVIEW 132
13.7.2 FINANCIAL OVERVIEW 132
13.7.3 PRODUCTS OFFERED 132
13.7.4 KEY DEVELOPMENTS 132
13.7.5 SWOT ANALYSIS 133
13.7.6 KEY STRATEGY 133
13.8 STARPHARMA SP. Z O.O 134
13.8.1 COMPANY OVERVIEW 134
13.8.2 FINANCIAL OVERVIEW 134
13.8.3 PRODUCTS OFFERED 134
13.8.4 KEY DEVELOPMENTS 135
13.8.5 KEY STRATEGY 135
13.9 VIM SPECTRUM 136
13.9.1 COMPANY OVERVIEW 136
13.9.2 FINANCIAL OVERVIEW 136
13.9.3 PRODUCTS OFFERED 136
13.9.4 KEY DEVELOPMENTS 137
13.9.5 KEY STRATEGY 137
13.10 NOW FOODS 138
13.10.1 COMPANY OVERVIEW 138
13.10.2 FINANCIAL OVERVIEW 138
13.10.3 PRODUCTS OFFERED 138
13.10.4 KEY DEVELOPMENTS 139
13.10.5 KEY STRATEGY 139
13.11 RELATED REPORTS 140