Summary

The 5G NTN market is expected to expand from USD 11.91 billion to USD 45.55 billion between 2026 and 2031 at a compound annual growth rate of 30.8%. The market is being shaped by the growing need for continuous connectivity beyond the reach of terrestrial networks, particularly across remote, maritime, aviation, and disaster-prone environments. As enterprises and governments seek resilient communications for mission-critical operations, demand is rising for satellite access, direct-to-device connectivity, and NTN-enabled IoT solutions. The market is also benefiting from the increasing alignment of satellite systems with 5G standards, which is improving interoperability and making deployment more commercially viable. The strongest opportunities will come from hybrid terrestrial-satellite architectures, LEO constellation integration, and scalable connectivity services for industrial use cases. These drivers and opportunities are expected to expand network coverage, improve service reliability, and create new monetization pathways for operators and technology providers.

https://mnmimg.marketsandmarkets.com/Images/5g-ntn-market-img-overview.webp

“The GEO satellite segment is expected to hold the largest market size during the forecast period.”
The 5G NTN GEO satellite market capitalizes on its distinct advantages. GEO satellites provide wide-ranging and reliable coverage from their high-altitude equatorial orbits, making them ideal for remote asset monitoring and marine communications. When launching new satellite constellations, the initial investment costs are higher when using existing infrastructure. However, because they are farther from customers, GEO satellites experience higher latency, making them less suitable for real-time applications. They perform particularly well in applications where wide coverage is more important than low latency, including in-flight internet services and backhauling distant sensor data. Notwithstanding the growing importance of competing satellite technologies, the distinct capabilities of GEO satellites continue to meet particular demands as the market changes.
The services segment to register the fastest growth rate during the forecast period.
The 5G NTN services market is experiencing explosive growth driven by rising demand for ubiquitous connectivity. This demand stems from businesses seeking seamless global coverage for remote operations and data exchange, governments striving to bridge the digital divide in underserved regions, and consumers hungry for uninterrupted high-speed internet access everywhere. The 5G NTN service market offers a range of solutions to address these needs. These include network connectivity services that provide access to 5G NTN infrastructure, ensuring users stay connected even in remote locations. Additionally, deployment services are crucial for planning, installing, and managing 5G NTN networks to ensure they reach their full potential. This combination of services is fueling rapid expansion in the 5G NTN market, fostering a future of truly global and uninterrupted connectivity.
"Asia Pacific will register the highest growth rate during the forecast period.”
In the rapidly evolving 5G NTN market across Asia-Pacific, significant strides are being made by innovative developments and strategic investments. China, South Korea, and India are the major revenue contributors in the Asia-Pacific. These countries have seen a significant rise in the number of smart device users. The large population in the Asia Pacific has created an extensive pool of mobile subscribers for telecom companies. The region is the largest contributor to the global total of mobile subscribers and will add more subscribers to its network in the coming years. Improving public safety during disasters and other emergencies can also be a major driver of 5G NTN adoption in this region. The Asia Pacific region is witnessing a surge in smart infrastructure, such as smart city projects, creating greater demand for public safety and security technologies, including surveillance systems, scanning and screening systems, and critical communication networks. Various industries, including aerospace, maritime, and defense, are adopting integrated 5G networks and satellite-based solutions to enhance network coverage across diverse locations. In the marine industry, maritime satellite technology has been adopted to leverage advanced communication networks to establish communication with employees working at remote offshore locations.
Breakdown of primaries

The study includes insights from industry experts, ranging from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:

? By Company Type: Tier 1 ? 30%, Tier 2 ? 45%, and Tier 3 ? 25%
? By Designation: C-level ?35%, D-level ? 30%, and Managers ? 35%
? By Region: North America ? 40%, Europe ? 20%, Asia Pacific ? 30%, Middle East & Africa- 5%, and Latin America- 5%.
The major players in the 5G NTN Market are Thales (France), Mediatek (Taiwan), Echostar Corporation (US), Qualcomm Technologies (US), SpaceX (France), Gatehouse Satcom (Denmark), SES (Luxembourg), Rohde & Schwarz (Germany), Softbank Group (Japan), Keysight Technologies (US), Sunwave Communications (China), ZTE (China), Ericsson (Sweden), Nokia (Finland), Viavi Solutions (US), Viasat (US), Telesat (Canada), Telit Cinterion (US), Mavenir (US), AST Spacemobile (US), OQ Technology (Luxembourg), Omnispace (US), Skylo (US), Sateliot (Spain), Myriota (Australia), and Monogoto (US). These players have adopted various growth strategies, such as partnerships, agreements, and collaborations; new product launches; product enhancements; and acquisitions, to expand their 5G NTN footprint.

Research Coverage
The market study covers the 5G NTN Market size across different segments. It aims to estimate market size and growth potential across segments, including offering, platform, application, location, end-use industry, and region. The study includes an in-depth competitive analysis of leading market players, their company profiles, key observations on product and business offerings, recent developments, and market strategies.
Key Benefits of Buying the Report
The report will help market leaders/new entrants with information on the closest approximations of the global 5G NTN market revenue and its subsegments. This report will help stakeholders understand the competitive landscape and gain additional insights to better position their businesses and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the market's pulse and provide them with information on key market drivers, restraints, challenges, and opportunities.
The report provides insights into the following pointers:

Analysis of key drivers (3GPP evolution toward NTN interworking and integration, growing demand of IoT, need to address extreme coverage extension, adoption of software-centric approach), restraints (need for radio components to be grounded, regulatory constraints), opportunities (impact of NR-NTN integration on 5G connectivity, need for NTN in the evolution toward 5G and 6G, 5G NB-IoT NTN to contribute to global high speed) and challenges (signal interception, propagation delay and low latency due to great distance between satellites and terrestrial user equipment, doppler frequence shift owing to mobility issues) influencing the growth of the 5G NTN market.

Product Development/Innovation: Detailed insights on upcoming technologies, research and development activities, and new product and service launches in the 5G NTN market.

Market Development: Comprehensive information about lucrative markets ? the report analyses various regions' 5G NTN markets.

Market Diversification: Exhaustive information about new products and services, untapped geographies, recent developments, and investments in the 5G NTN market.

Competitive Assessment: In-depth assessment of market shares, growth strategies, and service offerings of leading players like Thales (France), Mediatek (Taiwan), Echostar Corporation (US), Qualcomm Technologies (US), SpaceX (France), Gatehouse Satcom (Denmark), SES (Luxembourg), Rohde & Schwarz (Germany), Softbank Group (Japan), Keysight Technologies (US), Sunwave Communications (China), ZTE (China), Ericsson (Sweden), Nokia (Finland), Viavi Solutions (US), Viasat (US), Telesat (Canada), Telit Cinterion (US), Mavenir (US), AST Spacemobile (US), OQ Technology (Luxembourg), Omnispace (US), Skylo (US), Sateliot (Spain), Myriota (Australia), Monogoto (US).

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Table of Contents

1 INTRODUCTION 23
1.1 STUDY OBJECTIVES 23
1.2 MARKET DEFINITION 23
1.3 MARKET SCOPE 24
1.3.1 MARKET SEGMENTATION AND REGIONAL SCOPE 24
1.3.2 INCLUSIONS & EXCLUSIONS 25
1.3.3 YEARS CONSIDERED 25
1.3.4 CURRENCY CONSIDERED 25
1.4 STAKEHOLDERS 26
1.5 SUMMARY OF CHANGES 26
2 EXECUTIVE SUMMARY 27
2.1 MARKET HIGHLIGHTS AND KEY INSIGHTS 27
2.2 KEY MARKET PARTICIPANTS: MAPPING OF STRATEGIC DEVELOPMENTS 29
2.3 DISRUPTIVE TRENDS IN 5G NTN MARKET 30
2.4 HIGH-GROWTH SEGMENTS 31
2.5 REGIONAL SNAPSHOT: MARKET SIZE, GROWTH RATE, AND FORECAST 32
3 PREMIUM INSIGHTS 33
3.1 ATTRACTIVE OPPORTUNITIES FOR PLAYERS IN 5G NTN MARKET 33
3.2 5G NTN MARKET, BY OFFERING AND REGION 34
3.3 5G NTN MARKET, BY OFFERING 34
3.4 5G NTN MARKET, BY SERVICE 35
3.5 5G NTN MARKET, BY PLATFORM 35
3.6 5G NTN MARKET, BY APPLICATION 35
3.7 5G NTN MARKET, BY LOCATION 36
3.8 5G NTN MARKET, BY END-USE INDUSTRY 36
4 MARKET OVERVIEW AND INDUSTRY TRENDS 37
4.1 INTRODUCTION 37
4.2 MARKET DYNAMICS 37
4.2.1 DRIVERS 38
4.2.1.1 Adoption of software-centric approach 38
4.2.1.2 Need to address extreme coverage extension 38
4.2.1.3 3GPP evolution toward NTN interworking and integration 38
4.2.1.4 Growing demand for IoT 39
4.2.2 RESTRAINTS 39
4.2.2.1 Need for radio components to be grounded 39
4.2.2.2 Regulatory constraints 39
4.2.3 OPPORTUNITIES 40
4.2.3.1 Impact of NR-NTN integration on 5G connectivity 40
4.2.3.2 Need for NTN in evolution toward 5G and 6G 40
4.2.3.3 5G NB-IoT NTN to contribute to global high speed 40
4.2.4 CHALLENGES 41
4.2.4.1 Signal interception 41
4.2.4.2 Propagation delay and low latency due to great distance between satellites and terrestrial user equipment 41
4.2.4.3 Doppler frequency shift owing to mobility issues 41
4.3 BRIEF HISTORY OF 5G NTN TECHNOLOGY 42
4.3.1 2000?2015 42
4.3.2 2016?2018 42
4.3.3 2019?2021 42
4.3.4 2022?2023 43
4.3.5 2024?PRESENT 43
4.4 TRENDS & DISRUPTIONS IMPACTING CUSTOMER BUSINESS 43
4.5 PRICING ANALYSIS 44
4.5.1 AVERAGE SELLING PRICE OF KEY PLAYERS, BY HARDWARE, 2025 44
4.5.2 INDICATIVE PRICING ANALYSIS OF 5G NTN, BY SERVICE, 2025 44
4.6 VALUE CHAIN ANALYSIS 45
4.7 5G NTN MARKET: ECOSYSTEM ANALYSIS 46
4.8 TECHNOLOGY ANALYSIS 48
4.8.1 KEY TECHNOLOGIES 48
4.8.1.1 Satellite communications 48
4.8.1.2 IoT 48
4.8.1.3 High-Altitude Platforms (HAPs) 49
4.8.2 COMPLEMENTARY TECHNOLOGIES 49
4.8.2.1 Wi-Fi 49
4.8.2.2 Cloud computing 49
4.8.2.3 Fiber optic 49
4.8.3 ADJACENT TECHNOLOGIES 49
4.8.3.1 Artificial Intelligence and Machine Learning 49
4.8.3.2 Edge computing 50
4.9 PATENT ANALYSIS 50
4.9.1 METHODOLOGY 50
4.9.2 LIST OF MAJOR PATENTS IN 5G NTN MARKET, 2023?2025 51
4.10 HS CODES 53
4.10.1 EXPORT SCENARIO FOR HS CODE: 851761 53
4.10.2 IMPORT SCENARIO FOR HS CODE: 851761 54
4.11 CASE STUDY ANALYSIS 55
4.11.1 CASE STUDY 1: KEYSIGHT TECHNOLOGIES AND QUALCOMM TECHNOLOGIES ESTABLISHED END-TO-END 5G NTN CONNECTION 55
4.11.2 CASE STUDY 2: ERICSSON, QUALCOMM, AND THALES COLLABORATED TO PROVIDE GLOBAL COVERAGE THROUGH 5G SMARTPHONES 56
4.11.3 CASE STUDY 3: SMART AND OMNISPACE TEAMED UP TO EXPLORE SPACE-BASED 5G TECHNOLOGIES 57
4.11.4 CASE STUDY 4: T-MOBILE AND SPACEX COLLABORATED TO PROVIDE TEXT COVERAGE AND OFFER NO-DEAD ZONES 57
4.11.5 CASE STUDY 5: ZTE CORPORATION AND CHINA MOBILE SHOWCASED FIRST 5G NTN FIELD TRIAL 58
4.12 KEY CONFERENCES AND EVENTS, 2026?2027 59
4.13 5G NTN MARKET: BUSINESS MODELS 59
4.13.1 SATELLITE INTERNET SERVICE PROVIDERS (ISPS) 59
4.13.2 AERIAL NETWORK PROVIDERS 59
4.13.3 ENTERPRISE SOLUTIONS 59
4.13.4 SUBSCRIPTION-BASED SERVICES 59
4.13.5 INFRASTRUCTURE-AS-A-SERVICE (IAAS) 59
4.14 BEST PRACTICES IN 5G NTN MARKET 60
4.14.1 STRATEGIC DEPLOYMENT PLANNING 60
4.14.2 TECHNOLOGY INTEGRATION 60
4.14.3 ADVANCED ANTENNA AND MODEM TECHNOLOGIES 60
4.14.4 EFFICIENT SPECTRUM MANAGEMENT 60
4.14.5 ROBUST BACKHAUL SOLUTIONS 60
4.14.6 POWER MANAGEMENT AND SUSTAINABILITY 60
4.14.7 SECURITY AND PRIVACY 60
4.14.8 COLLABORATIONS AND PARTNERSHIPS 60
4.14.9 ROBUST API DOCUMENTATION 60
4.14.10 USER EXPERIENCE AND FEEDBACK 60
4.15 5G NTN TOOLS, FRAMEWORKS, AND TECHNIQUES 61
4.16 REGULATORY LANDSCAPE 61
4.16.1 REGULATORY BODIES, GOVERNMENT AGENCIES, AND OTHER ORGANIZATIONS 61
4.16.2 REGULATIONS, BY REGION 63
4.16.2.1 North America 63
4.16.2.1.1 US 63
4.16.2.1.2 Canada 63
4.16.2.2 Europe 64
4.16.2.3 Asia Pacific 64
4.16.2.3.1 China 64
4.16.2.3.2 Australia 64
4.16.2.3.3 Japan 64
4.16.2.4 Middle East & Africa 64
4.16.2.4.1 UAE 64
4.16.2.4.2 KSA 64
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4.16.2.5 Latin America 65
4.16.2.5.1 Mexico 65
4.17 PORTER’S FIVE FORCES ANALYSIS 65
4.17.1 THREAT OF NEW ENTRANTS 66
4.17.2 THREAT OF SUBSTITUTES 66
4.17.3 BARGAINING POWER OF BUYERS 66
4.17.4 BARGAINING POWER OF SUPPLIERS 67
4.17.5 INTENSITY OF COMPETITIVE RIVALRY 67
4.18 KEY STAKEHOLDERS & BUYING CRITERIA 67
4.18.1 KEY STAKEHOLDERS IN BUYING PROCESS 67
4.18.2 BUYING CRITERIA 68
4.19 INVESTMENT & FUNDING SCENARIO 68
5 5G NTN MARKET, BY OFFERING 69
5.1 INTRODUCTION 70
5.1.1 OFFERING: 5G NTN MARKET DRIVERS 70
5.2 HARDWARE 71
5.2.1 SHIFT TOWARD 5G NTN HARDWARE INSTALLATION TO ENHANCE NETWORK COVERAGE 71
5.3 SOFTWARE 72
5.3.1 SOFTWARE SOLUTIONS TO ENSURE SEAMLESS CONNECTIVITY IN REMOTE LOCATIONS 72
5.4 SERVICES 72
5.4.1 DEMAND FOR UNINTERRUPTED CONNECTIVITY IN UNDERSERVED AREAS TO DRIVE MARKET FOR 5G NTN SERVICES 72
5.4.2 DEPLOYMENT SERVICES 73
5.4.3 CONNECTIVITY SERVICES 74
6 5G NTN MARKET, BY PLATFORM 75
6.1 INTRODUCTION 76
6.1.1 PLATFORM: 5G NTN MARKET DRIVERS 76
6.2 UAS PLATFORM 77
6.2.1 FOCUS ON SUPPORTING AIRBORNE COMMUNICATION TO SPUR GROWTH 77
6.3 LEO SATELLITE 78
6.3.1 LEO SATELLITES PROVIDE CONNECTIVITY COVERAGE AT ALTITUDES RANGING FROM 300 TO 1500 KM 78
6.4 MEO SATELLITE 78
6.4.1 MEO SATELLITES HAVE LOWER ORBITS THAN GEO SATELLITES, REDUCING RF POWER REQUIREMENTS AND COMMUNICATION DELAYS 78
6.5 GEO SATELLITE 79
6.5.1 GEO PLATFORMS SUPPORT AND ENHANCE NETWORK COVERAGE IN REMOTE, ISOLATED, AND UNDERSERVED AREAS 79
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7 5G NTN MARKET, BY APPLICATION 80
7.1 INTRODUCTION 81
7.1.1 APPLICATION: 5G NTN MARKET DRIVERS 81
7.2 EMBB 82
7.2.1 NEED TO OFFER HIGH-SPEED BROADBAND CONNECTIVITY IN DENSELY POPULATED AREAS TO PROPEL GROWTH 82
7.3 MMTC 82
7.3.1 NEED FOR SCALABLE AND EFFICIENT CONNECTIVITY OF MANY DEVICES
TO BOOST MARKET EXPANSION 82
7.4 URLLC 83
7.4.1 URLLC PROVIDES DATA TRANSMISSION WITH HIGH RELIABILITY
IN 5G NTN SYSTEMS 83
8 5G NTN MARKET, BY END-USE INDUSTRY 84
8.1 INTRODUCTION 85
8.1.1 END-USE INDUSTRY: 5G NTN MARKET DRIVERS 85
8.2 MARITIME 86
8.2.1 ENHANCED 5G NETWORK COVERAGE TO SUPPORT TRACKING
AND MONITORING IN MARITIME INDUSTRY 86
8.2.2 USE CASES 86
8.2.2.1 Vessel Connectivity 86
8.2.2.2 Port Operations Optimization 86
8.3 AEROSPACE & DEFENSE 87
8.3.1 INCREASING ADOPTION OF INNOVATIVE TECHNOLOGY AND
DIGITALIZED SOLUTIONS TO DRIVE MARKET 87
8.3.2 USE CASES 87
8.3.2.1 Military Tactical Communication 87
8.3.2.2 Airborne Command and Control 87
8.3.2.3 Defense Surveillance and Reconnaissance 87
8.4 GOVERNMENT 88
8.4.1 RISING NEED FOR IMPROVED SAFETY AND SECURITY OF
GOVERNMENT NETWORKS TO BOOST MARKET 88
8.4.2 USE CASES 88
8.4.2.1 Disaster Response Coordination 88
8.4.2.2 Remote Governance and Public Services 88
8.5 MINING 89
8.5.1 ADOPTION OF 5G CONNECTIVITY IN MINING SECTOR TO FACILITATE
WORKER SAFETY 89
8.5.2 USE CASES 89
8.5.2.1 Remote Equipment Monitoring 89
8.5.2.2 Environmental Monitoring 89
8.6 OTHER END-USE INDUSTRIES 90
8.6.1 USE CASES 90
8.6.1.1 Smart Warehousing 90
8.6.1.2 Wildfire Detection and Prevention 90
8.6.1.3 Autonomous Driving 90
8.6.1.4 Real-Time Patient Monitoring 90
9 5G NTN MARKET, BY LOCATION 92
9.1 INTRODUCTION 93
9.1.1 LOCATION: 5G NTN MARKET DRIVERS 93
9.2 URBAN 94
9.2.1 HIGH-SPEED INTERNET CONNECTIVITY TO STRENGTHEN SMART INFRASTRUCTURE IN URBAN AREAS 94
9.3 RURAL 94
9.3.1 FOCUS ON ELIMINATING DIGITAL DIVIDE IN RURAL AREAS TO
ENCOURAGE ADOPTION OF 5G NTN SYSTEMS 94
9.4 REMOTE 95
9.4.1 5G NTN SYSTEMS SUPPORT MOVEMENT OF WORKERS FROM URBAN
TO REMOTE AREAS 95
9.5 ISOLATED 96
9.5.1 5G NTN SERVICES PROVIDE 5G COVERAGE IN ISOLATED AREAS 96
10 5G NTN MARKET, BY REGION 97
10.1 INTRODUCTION 98
10.2 NORTH AMERICA 98
10.2.1 NORTH AMERICA: 5G NTN MARKET DRIVERS 98
10.2.2 US 101
10.2.2.1 Remarkable growth of smart connected devices to boost
market growth 101
10.2.3 CANADA 102
10.2.3.1 Improvement in network connectivity in rural areas to drive market 102
10.3 EUROPE 102
10.3.1 EUROPE: 5G NTN MARKET DRIVERS 102
10.3.2 UK 104
10.3.2.1 Deployment of 5G services to help reduce carbon emissions 104
10.3.3 GERMANY 105
10.3.3.1 Initiatives by the government to expand 5G coverage to spur growth 105
10.3.4 FRANCE 105
10.3.4.1 Advanced economy and flourishing IT market to drive use of
5G NTN systems 105
10.3.5 ITALY 105
10.3.5.1 Government initiatives and funding to drive use of 5G NTN systems 105
10.3.6 REST OF EUROPE 105
10.4 ASIA PACIFIC 106
10.4.1 ASIA PACIFIC: 5G NTN MARKET DRIVERS 106
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10.4.2 CHINA 109
10.4.2.1 Successful field trial of 5G NTN to demonstrate communication services 109
10.4.3 INDIA 110
10.4.3.1 Increasing focus on smart infrastructure development to lead to adoption of 5G NTN services 110
10.4.4 SOUTH KOREA 110
10.4.4.1 Demand for 5G and 6G wireless technology to drive market 110
10.4.5 JAPAN 110
10.4.5.1 Strategic collaborations and 5G NTN advancements to drive market 110
10.4.6 REST OF ASIA PACIFIC 111
10.5 MIDDLE EAST & AFRICA 111
10.5.1 MIDDLE EAST & AFRICA: 5G NTN MARKET DRIVERS 111
10.5.2 UAE 113
10.5.2.1 Government initiatives and major companies to drive growth 113
10.5.3 KSA 114
10.5.3.1 Initiatives by major players to drive growth 114
10.5.4 SOUTH AFRICA 114
10.5.4.1 Focus on rural connectivity to drive market 114
10.5.5 REST OF MIDDLE EAST & AFRICA 114
10.6 LATIN AMERICA 114
10.6.1 LATIN AMERICA: 5G NTN MARKET DRIVERS 115
10.6.2 BRAZIL 117
10.6.2.1 Increased investment in digital infrastructure to drive demand for
5G NTN solutions 117
10.6.3 MEXICO 117
10.6.3.1 Focus of select companies on enhancing network connectivity to propel market 117
10.6.4 REST OF LATIN AMERICA 117
11 COMPETITIVE LANDSCAPE 118
11.1 INTRODUCTION 118
11.2 KEY PLAYER COMPETITIVE STRATEGIES/RIGHT TO WIN 118
11.3 REVENUE ANALYSIS, 2023?2025 120
11.4 MARKET SHARE ANALYSIS, 2025 121
11.5 BRAND/PRODUCT COMPARISON 123
11.6 COMPANY EVALUATION MATRIX: KEY PLAYERS, 2025 124
11.6.1 STARS 124
11.6.2 EMERGING LEADERS 124
11.6.3 PERVASIVE PLAYERS 124
11.6.4 PARTICIPANTS 124
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11.6.5 COMPANY FOOTPRINT: KEY PLAYERS, 2025 126
11.6.5.1 Company footprint 126
11.6.5.2 Regional footprint 127
11.6.5.3 Offering footprint 128
11.6.5.4 Location footprint 129
11.7 STARTUP/SME EVALUATION MATRIX, 2025 130
11.7.1 PROGRESSIVE COMPANIES 130
11.7.2 RESPONSIVE COMPANIES 130
11.7.3 DYNAMIC COMPANIES 130
11.7.4 STARTING BLOCKS 130
11.7.5 COMPETITIVE BENCHMARKING: STARTUPS/SMES, 2025 132
11.7.5.1 Detailed list of key startups/SMEs 132
11.7.5.2 Competitive benchmarking of key startups/SMEs 133
11.8 COMPETITIVE SCENARIO 133
11.8.1 PRODUCT LAUNCHES 133
11.8.2 DEALS 134
12 COMPANY PROFILES 140
12.1 KEY PLAYERS 140
12.1.1 THALES 140
12.1.1.1 Business overview 140
12.1.1.2 Products/Solutions/Services offered 141
12.1.1.3 Recent developments 142
12.1.1.3.1 Deals 142
12.1.1.4 MnM view 143
12.1.1.4.1 Right to win 143
12.1.1.4.2 Strategic choices made 143
12.1.1.4.3 Weaknesses and competitive threats 143
12.1.2 ECHOSTAR CORPORATION 144
12.1.2.1 Business overview 144
12.1.2.2 Products/Solutions/Services offered 145
12.1.2.3 Recent developments 146
12.1.2.3.1 Product launches 146
12.1.2.3.2 Deals 146
12.1.2.3.3 Other developments 147
12.1.2.4 MnM view 147
12.1.2.4.1 Right to win 147
12.1.2.4.2 Strategic choices made 147
12.1.2.4.3 Weaknesses and competitive threats 147
12.1.3 QUALCOMM TECHNOLOGIES 148
12.1.3.1 Business overview 148
12.1.3.2 Products/Solutions/Services offered 149
12.1.3.3 Recent developments 150
12.1.3.3.1 Product launches 150
12.1.3.3.2 Deals 151
12.1.3.4 MnM view 151
12.1.3.4.1 Right to win 151
12.1.3.4.2 Strategic choices made 151
12.1.3.4.3 Weaknesses and competitive threats 152
12.1.4 MEDIATEK 153
12.1.4.1 Business overview 153
12.1.4.2 Products/Solutions/Services offered 154
12.1.4.3 Recent developments 155
12.1.4.3.1 Product launches 155
12.1.4.3.2 Deals 155
12.1.4.4 MnM view 156
12.1.4.4.1 Right to win 156
12.1.4.4.2 Strategic choices made 156
12.1.4.4.3 Weaknesses and competitive threats 157
12.1.5 SPACEX 158
12.1.5.1 Business overview 158
12.1.5.2 Products/Solutions/Services offered 158
12.1.5.3 Recent developments 159
12.1.5.3.1 Product launches 159
12.1.5.3.2 Deals 159
12.1.5.4 MnM view 160
12.1.5.4.1 Right to win 160
12.1.5.4.2 Strategic choices made 160
12.1.5.4.3 Weaknesses and competitive threats 160
12.1.6 KEYSIGHT TECHNOLOGIES 161
12.1.6.1 Business overview 161
12.1.6.2 Products/Solutions/Services offered 162
12.1.6.3 Recent developments 163
12.1.6.3.1 Deals 163
12.1.7 GATEHOUSE SATCOM 165
12.1.7.1 Business overview 165
12.1.7.2 Products/Solutions/Services offered 165
12.1.7.3 Recent developments 166
12.1.7.3.1 Deals 166
12.1.8 SOFTBANK GROUP 168
12.1.8.1 Business overview 168
12.1.8.2 Products/Solutions/Services offered 169
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12.1.8.3 Recent developments 170
12.1.8.3.1 Product launches 170
12.1.8.3.2 Deals 171
12.1.9 ROHDE & SCHWARZ 172
12.1.9.1 Business overview 172
12.1.9.2 Products/Solutions/Services offered 172
12.1.9.3 Recent developments 173
12.1.9.3.1 Deals 173
12.1.10 SES 175
12.1.10.1 Business overview 175
12.1.10.2 Products/Solutions/Services offered 176
12.1.10.3 Recent developments 177
12.1.10.3.1 Deals 177
12.1.11 SUNWAVE COMMUNICATIONS 178
12.1.12 ZTE 179
12.1.13 VIAVI SOLUTIONS INC. 180
12.1.14 VIASAT 181
12.1.15 ERICSSON 182
12.1.16 NOKIA 183
12.1.17 TELESAT 184
12.1.18 TELIT CINTERION 184
12.1.19 MAVENIR 185
12.2 STARTUPS/SMES 186
12.2.1 AST SPACEMOBILE 186
12.2.2 OQ TECHNOLOGY 187
12.2.3 OMNISPACE 187
12.2.4 SKYLO 188
12.2.5 SATELIOT 189
12.2.6 MYRIOTA 190
12.2.7 MONOGOTO 191
13 RESEARCH METHODOLOGY 192
13.1 RESEARCH DATA 192
13.1.1 SECONDARY DATA 193
13.1.1.1 Key data from secondary sources 193
13.1.2 PRIMARY DATA 194
13.1.2.1 Primary interviews with experts 194
13.1.2.2 Breakdown of primaries 194
13.1.2.3 Key data from primary sources 195
13.1.2.4 Key industry insights 195
13.2 MARKET BREAKUP AND DATA TRIANGULATION 196
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13.3 MARKET SIZE ESTIMATION 196
13.3.1 BOTTOM-UP APPROACH 196
13.3.2 TOP-DOWN APPROACH 197
13.3.3 5G NTN MARKET SIZE ESTIMATION: SUPPLY-SIDE ANALYSIS (TOP-DOWN) 198
13.3.4 5G NTN MARKET SIZE ESTIMATION: DEMAND-SIDE ANALYSIS 199
13.4 MARKET FORECAST 199
13.4.1 RISK ANALYSIS 199
13.5 RESEARCH ASSUMPTIONS 200
13.6 RESEARCH LIMITATIONS 200
14 APPENDIX 201
14.1 DISCUSSION GUIDE 201
14.2 KNOWLEDGESTORE: MARKETSANDMARKETS’ SUBSCRIPTION PORTAL 204
14.3 CUSTOMIZATION OPTIONS 206
14.4 RELATED REPORTS 206
14.5 AUTHOR DETAILS 207

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List of Tables/Graphs

TABLE 1 USD EXCHANGE RATES, 2023?2025 26
TABLE 2 AVERAGE SELLING PRICE OF KEY PLAYERS, BY HARDWARE, 2025 (USD) 44
TABLE 3 INDICATIVE PRICING ANALYSIS OF 5G NTN, BY SERVICE, 2025 (USD) 45
TABLE 4 ROLE OF COMPANIES IN ECOSYSTEM 47
TABLE 5 EXPORT SCENARIO FOR HS CODE: 851761, BY COUNTRY,
2021?2023 (USD THOUSAND) 53
TABLE 6 IMPORT SCENARIO FOR HS CODE: 851761, BY COUNTRY,
2021?2023 (USD THOUSAND) 54
TABLE 7 5G NTN MARKET: LIST OF KEY CONFERENCES AND EVENTS, 2026?2027 59
TABLE 8 NORTH AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 61
TABLE 9 EUROPE: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 62
TABLE 10 ASIA PACIFIC: LIST OF REGULATORY BODIES, GOVERNMENT AGENCIES,
AND OTHER ORGANIZATIONS 62
TABLE 11 MIDDLE EAST & AFRICA: LIST OF REGULATORY BODIES, GOVERNMENT
AGENCIES, AND OTHER ORGANIZATIONS 63
TABLE 12 LATIN AMERICA: LIST OF REGULATORY BODIES, GOVERNMENT
AGENCIES, AND OTHER ORGANIZATIONS 63
TABLE 13 IMPACT OF PORTER’S FIVE FORCES ON 5G NTN MARKET 66
TABLE 14 INFLUENCE OF STAKEHOLDERS ON BUYING PROCESS FOR KEY LOCATIONS 67
TABLE 15 KEY BUYING CRITERIA 68
TABLE 16 5G NTN MARKET, BY OFFERING, 2024?2031 (USD MILLION) 71
TABLE 17 HARDWARE: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 71
TABLE 18 SOFTWARE: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 72
TABLE 19 5G NTN MARKET, BY SERVICE, 2024?2031 (USD MILLION) 73
TABLE 20 SERVICES: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 73
TABLE 21 DEPLOYMENT SERVICES: 5G NTN MARKET, BY REGION,
2024?2031 (USD MILLION) 74
TABLE 22 CONNECTIVITY SERVICES: 5G NTN MARKET, BY REGION,
2024?2031 (USD MILLION) 74
TABLE 23 5G NTN MARKET, BY PLATFORM, 2024?2031 (USD MILLION) 77
TABLE 24 UAS PLATFORM: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 77
TABLE 25 LEO SATELLITE: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 78
TABLE 26 MEO SATELLITE: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 79
TABLE 27 GEO SATELLITE: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 79
TABLE 28 5G NTN MARKET, BY APPLICATION, 2024?2031 (USD MILLION) 81
TABLE 29 EMBB: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 82
TABLE 30 MMTC: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 83
TABLE 31 URLLC: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 83
TABLE 32 5G NTN MARKET, BY END-USE INDUSTRY, 2024?2031 (USD MILLION) 86
TABLE 33 MARITIME: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 87
TABLE 34 AEROSPACE & DEFENSE: 5G NTN MARKET, BY REGION,
2024?2031 (USD MILLION) 88
TABLE 35 GOVERNMENT: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 89
TABLE 36 MINING: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 90
TABLE 37 OTHER END-USE INDUSTRIES: 5G NTN MARKET, BY REGION,
2024?2031 (USD MILLION) 91
TABLE 38 5G NTN MARKET, BY LOCATION, 2024?2031 (USD MILLION) 93
TABLE 39 URBAN: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 94
TABLE 40 RURAL: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 95
TABLE 41 REMOTE: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 95
TABLE 42 ISOLATED: 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 96
TABLE 43 5G NTN MARKET, BY REGION, 2024?2031 (USD MILLION) 98
TABLE 44 NORTH AMERICA: 5G NTN MARKET, BY OFFERING, 2024?2031 (USD MILLION) 99
TABLE 45 NORTH AMERICA: 5G NTN MARKET, BY SERVICE, 2024?2031 (USD MILLION) 99
TABLE 46 NORTH AMERICA: 5G NTN MARKET, BY PLATFORM, 2024?2031 (USD MILLION) 100
TABLE 47 NORTH AMERICA: 5G NTN MARKET, BY END-USE INDUSTRY,
2024?2031 (USD MILLION) 100
TABLE 48 NORTH AMERICA: 5G NTN MARKET, BY APPLICATION, 2024?2031 (USD MILLION) 100
TABLE 49 NORTH AMERICA: 5G NTN MARKET, BY LOCATION, 2024?2031 (USD MILLION) 101
TABLE 50 NORTH AMERICA: 5G NTN MARKET, BY COUNTRY, 2024?2031 (USD MILLION) 101
TABLE 51 EUROPE: 5G NTN MARKET, BY OFFERING, 2024?2031 (USD MILLION) 102
TABLE 52 EUROPE: 5G NTN MARKET, BY SERVICE, 2024?2031 (USD MILLION) 103
TABLE 53 EUROPE: 5G NTN MARKET, BY PLATFORM, 2024?2031 (USD MILLION) 103
TABLE 54 EUROPE: 5G NTN MARKET, BY END-USE INDUSTRY, 2024?2031 (USD MILLION) 103
TABLE 55 EUROPE: 5G NTN MARKET, BY APPLICATION, 2024?2031 (USD MILLION) 103
TABLE 56 EUROPE: 5G NTN MARKET, BY LOCATION, 2024?2031 (USD MILLION) 104
TABLE 57 EUROPE: 5G NTN MARKET, BY COUNTRY, 2024?2031 (USD MILLION) 104
TABLE 58 ASIA PACIFIC: 5G NTN MARKET, BY OFFERING, 2024?2031 (USD MILLION) 107
TABLE 59 ASIA PACIFIC: 5G NTN MARKET, BY SERVICE, 2024?2031 (USD MILLION) 107
TABLE 60 ASIA PACIFIC: 5G NTN MARKET, BY PLATFORM, 2024?2031 (USD MILLION) 108
TABLE 61 ASIA PACIFIC: 5G NTN MARKET, BY END-USE INDUSTRY,
2024?2031 (USD MILLION) 108
TABLE 62 ASIA PACIFIC: 5G NTN MARKET, BY APPLICATION, 2024?2031 (USD MILLION) 108
TABLE 63 ASIA PACIFIC: 5G NTN MARKET, BY LOCATION, 2024?2031 (USD MILLION) 109
TABLE 64 ASIA PACIFIC: 5G NTN MARKET, BY COUNTRY, 2024?2031 (USD MILLION) 109
TABLE 65 MIDDLE EAST & AFRICA: 5G NTN MARKET, BY OFFERING,
2024?2031 (USD MILLION) 111
TABLE 66 MIDDLE EAST & AFRICA: 5G NTN MARKET, BY SERVICE,
2024?2031 (USD MILLION) 112
TABLE 67 MIDDLE EAST & AFRICA: 5G NTN MARKET, BY PLATFORM,
2024?2031 (USD MILLION) 112
TABLE 68 MIDDLE EAST & AFRICA: 5G NTN MARKET, BY END-USE INDUSTRY,
2024?2031 (USD MILLION) 112
TABLE 69 MIDDLE EAST & AFRICA: 5G NTN MARKET, BY APPLICATION,
2024?2031 (USD MILLION) 113
TABLE 70 MIDDLE EAST & AFRICA: 5G NTN MARKET, BY LOCATION,
2024?2031 (USD MILLION) 113
TABLE 71 MIDDLE EAST & AFRICA: 5G NTN MARKET, BY REGION,
2024?2031 (USD MILLION) 113
TABLE 72 LATIN AMERICA: 5G NTN MARKET, BY OFFERING, 2024?2031 (USD MILLION) 115
TABLE 73 LATIN AMERICA: 5G NTN MARKET, BY SERVICE, 2024?2031 (USD MILLION) 115
TABLE 74 LATIN AMERICA: 5G NTN MARKET, BY PLATFORM, 2024?2031 (USD MILLION) 115
TABLE 75 LATIN AMERICA: 5G NTN MARKET, BY END-USE INDUSTRY,
2024?2031 (USD MILLION) 116
TABLE 76 LATIN AMERICA: 5G NTN MARKET, BY APPLICATION, 2024?2031 (USD MILLION) 116
TABLE 77 LATIN AMERICA: 5G NTN MARKET, BY LOCATION, 2024?2031 (USD MILLION) 116
TABLE 78 LATIN AMERICA: 5G NTN MARKET, BY COUNTRY, 2024?2031 (USD MILLION) 117
TABLE 79 OVERVIEW OF STRATEGIES DEPLOYED BY KEY 5G NTN MARKET PLAYERS 118
TABLE 80 5G NTN MARKET: DEGREE OF COMPETITION 121
TABLE 81 5G NTN MARKET: REGIONAL FOOTPRINT 127
TABLE 82 5G NTN MARKET: OFFERING FOOTPRINT 128
TABLE 83 5G NTN MARKET: LOCATION FOOTPRINT 129
TABLE 84 5G NTN MARKET: KEY STARTUPS/SMES 132
TABLE 85 5G NTN MARKET: COMPETITIVE BENCHMARKING OF KEY STARTUPS/SMES 133
TABLE 86 5G NTN MARKET: PRODUCT LAUNCHES, JANUARY 2021?APRIL 2026 133
TABLE 87 5G NTN MARKET: DEALS, JANUARY 2021?APRIL 2026 134
TABLE 88 THALES: BUSINESS OVERVIEW 140
TABLE 89 THALES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 141
TABLE 90 THALES: DEALS 142
TABLE 91 ECHOSTAR CORPORATION: BUSINESS OVERVIEW 144
TABLE 92 ECHOSTAR CORPORATION: PRODUCTS/SOLUTIONS/SERVICES OFFERED 145
TABLE 93 ECHOSTAR CORPORATION: PRODUCT LAUNCHES 146
TABLE 94 ECHOSTAR CORPORATION: DEALS 146
TABLE 95 ECHOSTAR CORPORATION: OTHER DEVELOPMENTS 147
TABLE 96 QUALCOMM: BUSINESS OVERVIEW 148
TABLE 97 QUALCOMM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 149
TABLE 98 QUALCOMM: PRODUCT LAUNCHES 150
TABLE 99 QUALCOMM: DEALS 151
TABLE 100 MEDIATEK: BUSINESS OVERVIEW 153
TABLE 101 MEDIATEK: PRODUCTS/SOLUTIONS/SERVICES OFFERED 154
TABLE 102 MEDIATEK: PRODUCT LAUNCHES 155
TABLE 103 MEDIATEK: DEALS 155
TABLE 104 SPACEX: BUSINESS OVERVIEW 158
TABLE 105 SPACEX: PRODUCTS/SOLUTIONS/SERVICES OFFERED 158
TABLE 106 SPACEX: PRODUCT LAUNCHES 159
TABLE 107 SPACEX: DEALS 159
TABLE 108 KEYSIGHT TECHNOLOGIES: BUSINESS OVERVIEW 161
TABLE 109 KEYSIGHT TECHNOLOGIES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 162
TABLE 110 KEYSIGHT TECHNOLOGIES: DEALS 163
TABLE 111 GATEHOUSE SATCOM: BUSINESS OVERVIEW 165
TABLE 112 GATEHOUSE SATCOM: PRODUCTS/SOLUTIONS/SERVICES OFFERED 165
TABLE 113 GATEHOUSE SATCOM: DEALS 166
TABLE 114 SOFTBANK GROUP: BUSINESS OVERVIEW 168
TABLE 115 SOFTBANK GROUP: PRODUCTS/SOLUTIONS/SERVICES OFFERED 169
TABLE 116 SOFTBANK GROUP: PRODUCT LAUNCHES 170
TABLE 117 SOFTBANK GROUP: DEALS 171
TABLE 118 ROHDE & SCHWARZ: BUSINESS OVERVIEW 172
TABLE 119 ROHDE & SCHWARZ: PRODUCTS/SOLUTIONS/SERVICES OFFERED 172
TABLE 120 ROHDE & SCHWARZ: DEALS 173
TABLE 121 SES: BUSINESS OVERVIEW 175
TABLE 122 SES: PRODUCTS/SOLUTIONS/SERVICES OFFERED 176
TABLE 123 SES: DEALS 177FIGURE 1 5G NTN MARKET SEGMENTATION 24
FIGURE 2 MARKET SCENARIO 28
FIGURE 3 5G NTN MARKET, 2024?2031 28
FIGURE 4 MAJOR STRATEGIES ADOPTED BY KEY PLAYERS IN 5G NTN MARKET, 2021?2026 29
FIGURE 5 DISRUPTIONS INFLUENCING GROWTH OF 5G NTN MARKET 30
FIGURE 6 HIGH-GROWTH SEGMENTS IN 5G NTN MARKET, 2026?2031 31
FIGURE 7 ASIA PACIFIC TO REGISTER HIGHEST CAGR IN 5G NTN MARKET DURING
FORECAST PERIOD 32
FIGURE 8 3GPP EVOLUTION TOWARD NTN INTERWORKING & INTEGRATION AND NEED TO ADDRESS EXTREME COVERAGE EXTENSION TO DRIVE MARKET 33
FIGURE 9 HARDWARE SEGMENT AND NORTH AMERICA TO ACCOUNT FOR
LARGEST MARKET SHARES IN 2026 34
FIGURE 10 HARDWARE SEGMENT TO LEAD MARKET IN 2026 34
FIGURE 11 DEPLOYMENT SERVICES SEGMENT TO DOMINATE MARKET IN 2026 35
FIGURE 12 LEO SATELLITE SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2026 35
FIGURE 13 EMBB SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2026 35
FIGURE 14 RURAL SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2026 36
FIGURE 15 MARITIME SEGMENT TO ACCOUNT FOR LARGEST MARKET SHARE IN 2026 36
FIGURE 16 5G NTN MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 37
FIGURE 17 BRIEF HISTORY OF 5G NTN TECHNOLOGY 42
FIGURE 18 TRENDS & DISRUPTIONS IMPACTING CUSTOMER BUSINESS 43
FIGURE 19 AVERAGE SELLING PRICE OF KEY PLAYERS, BY HARDWARE, 2025 44
FIGURE 20 5G NTN MARKET: VALUE CHAIN ANALYSIS 45
FIGURE 21 5G NTN MARKET: ECOSYSTEM ANALYSIS 47
FIGURE 22 LIST OF MAJOR PATENTS APPLIED AND GRANTED, 2025?2024 51
FIGURE 23 EXPORT SCENARIO FOR HS CODE: 851761, BY COUNTRY,
2021?2023 (USD THOUSAND) 53
FIGURE 24 IMPORT SCENARIO FOR HS CODE: 851761, BY COUNTRY,
2021?2023 (USD THOUSAND) 54
FIGURE 25 5G NTN MARKET: PORTER’S FIVE FORCES ANALYSIS 65
FIGURE 26 INFLUENCE OF KEY STAKEHOLDERS ON BUYING PROCESS FOR KEY LOCATIONS 67
FIGURE 27 KEY BUYING CRITERIA 68
FIGURE 28 INVESTMENT AND FUNDING SCENARIO 68
FIGURE 29 SERVICES SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 70
FIGURE 30 LEO SATELLITE SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 76
FIGURE 31 MMTC SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 81
FIGURE 32 MARITIME SEGMENT TO DOMINATE MARKET SIZE DURING FORECAST PERIOD 85
FIGURE 33 ISOLATED SEGMENT TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 93
FIGURE 34 NORTH AMERICA: 5G NTN MARKET SNAPSHOT 99
FIGURE 35 ASIA PACIFIC: 5G NTN MARKET SNAPSHOT 107
FIGURE 36 HISTORICAL REVENUE ANALYSIS OF KEY PLAYERS, 2023?2025 (USD MILLION) 120
FIGURE 37 SHARE OF LEADING COMPANIES IN 5G NTN MARKET, 2025 121
FIGURE 38 BRAND/PRODUCT COMPARISON 123
FIGURE 39 5G NTN MARKET: COMPANY EVALUATION MATRIX (KEY PLAYERS), 2025 125
FIGURE 40 5G NTN MARKET: COMPANY FOOTPRINT 126
FIGURE 41 5G NTN MARKET: COMPANY EVALUATION MATRIX (STARTUPS/SMES), 2025 131
FIGURE 42 THALES: COMPANY SNAPSHOT 141
FIGURE 43 ECHOSTAR CORPORATION: COMPANY SNAPSHOT 145
FIGURE 44 QUALCOMM: COMPANY SNAPSHOT 149
FIGURE 45 MEDIATEK: COMPANY SNAPSHOT 154
FIGURE 46 KEYSIGHT TECHNOLOGIES: COMPANY SNAPSHOT 162
FIGURE 47 SOFTBANK GROUP: COMPANY SNAPSHOT 169
FIGURE 48 SES: COMPANY SNAPSHOT 176
FIGURE 49 5G NTN MARKET: RESEARCH DESIGN 192
FIGURE 50 DATA TRIANGULATION 196
FIGURE 51 BOTTOM-UP APPROACH 197
FIGURE 52 MARKET SIZE ESTIMATION METHODOLOGY, BOTTOM-UP (SUPPLY SIDE): COLLECTIVE REVENUE FROM HARDWARE, SOFTWARE, AND SERVICES
OF 5G NTN MARKET 197
FIGURE 53 TOP-DOWN APPROACH 198
FIGURE 54 MARKET SIZE ESTIMATION METHODOLOGY: SUPPLY-SIDE ANALYSIS (TOP-DOWN) 198
FIGURE 55 MARKET SIZE ESTIMATION METHODOLOGY: DEMAND-SIDE ANALYSIS 199
FIGURE 56 RESEARCH LIMITATIONS 200