Summary

The India packaged rice market size reached 13.0 Million Tons in 2024. Looking forward, IMARC Group expects the market to reach 20.1 Million Tons by 2033, exhibiting a growth rate (CAGR) of 4.94% during 2025-2033. The increasing adoption of advanced technology and machinery in rice processing, growing consumer consciousness regarding food safety and quality, and increasing number of lucrative export opportunities represent some of the key factors driving the market.

Packaged rice refers to rice that has been cleaned, processed, and packaged for sale and is considered as a popular food item in many parts of the world. It is usually produced in large quantities and sold in various sizes and grades and the packaging can be in the form of bags, boxes, or containers, depending on the manufacturer. Packaging process involves cleaning and processing the rice to remove the outer hull, bran, and germ layers, leaving only the starchy endosperm, resulting in grains that are usually long and slender, with a white or brownish color. This process results in a longer shelf life and reduces the need for washing before cooking. Packaged rice serves several functions, including convenience, as it requires no washing or soaking before cooking and versatility, as it can be used in a wide range of dishes. In addition to this, it is a good source of fiber, carbohydrates, and essential vitamins and minerals. Its long shelf life, affordability and consistency make it an ideal choice for many dishes.
India Packaged Rice Market Trends:
The market in India is primarily driven by the increasing adoption of advanced technology and machinery in rice processing, leading to the development of high-quality packaged rice. In line with this, the shifting consumer preference towards convenient food products is providing an impetus to the demand for packaged rice. Moreover, the growing consumer consciousness regarding food safety and quality resulting in an augmented demand for high-grade packaged rice with sleek grains, unique aroma and taste. Besides this, the increasing number of retailers offering different varieties of packaged rice via both online and offline distribution channels is impacting the market positively. The market is further fueled by the increasing demand for packaged rice in international markets, resulting in lucrative export opportunities for India packaged rice manufacturers. Apart from this, the implementation of several initiatives by the government of India to support the agricultural sector are providing a boost to the rice production and processing, which, in turn, is driving the market. Furthermore, numerous strategies adopted by key players, such as mergers and acquisitions (M&As), partnerships and collaborations to enhance their geographical presence are also creating a positive market outlook. Some of the other factors contributing to the market include rapid urbanization, increasing product premiumization, inflating disposable income levels resulting in higher purchase power, growing health consciousness among consumers, and extensive research and development (R&D) activities.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the India packaged rice market report, along with forecasts at the country and regional levels from 2025-2033. Our report has categorized the market based on product type, packaging, pack size, and distribution channel.
Product Type Insights:

? Parboiled Rice
? Basmati Rice

The report has provided a detailed breakup and analysis of the packaged rice market based on the product type. This includes parboiled and basmati rice. According to the report, parboiled represented the largest segment.
Packaging Insights:
? Pouches
? Woven Bags
? Others

The report has provided a detailed breakup and analysis of the packaged rice market based on the packaging. This includes pouches, woven bags, and others. According to the report, pouches represented the largest segment.
Pack Size Insights:
? 5 Kilograms
? 1 Kilogram
? Others

The report has provided a detailed breakup and analysis of the packaged rice market based on the pack size. This includes 5 kilograms, 1 kilogram, and others. According to the report, 5 kilograms represented the largest segment.
Distribution Channel Insights:
? General Trade: Convenience Stores/Kirana Stores
? Modern Trade: Supermarkets/Hypermarkets/Specialty Stores
? Online and E-Commerce
? Others

A detailed breakup and analysis of the packaged rice market based on the distribution channel has also been provided in the report. This includes general trade: convenience stores/kirana stores, modern trade: supermarkets/hypermarkets/specialty stores, online and e-commerce, and others. According to the report, general trade: convenience stores/kirana stores accounted for the largest market share.
Regional Insights:
? North India
? West and Central India
? South India
? East India

The report has also provided a comprehensive analysis of all the major regional markets, which include North India, West and Central India, South India, and East India. According to the report, East India was the largest market for packaged rice. Some of the factors driving the East India packaged rice market included the inflating disposable income levels, shifting consumer preference towards convenient food products, increasing number of retailers offering different varieties of packaged rice, etc.
Competitive Landscape:
The report has also provided a comprehensive analysis of the competitive landscape in the India packaged rice market. Competitive analysis such as market structure, market share by key players, player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the companies covered include Adani Wilmar Ltd., Aeroplane Rice Ltd., Amira Nature Foods Ltd., Baba Naga Agro Pvt. Ltd., Balashree Foods Pvt. Ltd., Chaman Lal Setia Exports Ltd., Future Consumer Limited, KRBL Limited, Lal Qilla (Amar Singh Chawal Wala), LT Foods, Patanjali Ayurved Limited, Shri Lal Mahal Group, Sriveda Sattva Pvt. Ltd., VSR Foods, etc. Kindly note that this only represents a partial list of companies, and the complete list has been provided in the report.

Key Questions Answered in This Report
1.What was the size of the India packaged rice market in 2024?
2.What is the expected growth rate of the India packaged rice market during 2025-2033?
3.What has been the impact of COVID-19 on the India packaged rice market?
4.What are the key factors driving the India packaged rice market?
5.What is the breakup of the India packaged rice market based on the product type?
6.What is the breakup of the India packaged rice market based on the packaging?
7.What is the breakup of the India packaged rice market based on the pack size?
8.What is the breakup of the India packaged rice market based on the distribution channel?
9.What are the key regions in the India packaged rice market?
10.Who are the key players/companies in the India packaged rice market?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 India Packaged Rice Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Product Type
6.1 Parboiled Rice
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Basmati Rice
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Packaging
7.1 Pouches
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Woven Bags
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Others
7.3.1 Market Trends
7.3.2 Market Forecast
8 Market Breakup by Pack Size
8.1 5 Kilograms
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 1 Kilogram
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Others
8.3.1 Market Trends
8.3.2 Market Forecast
9 Market Breakup by Distribution Channel
9.1 General Trade: Convenience Stores/Kirana Stores
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 Modern Trade: Supermarkets/Hypermarkets/Specialty Stores
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 Online and E-Commerce
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 Others
9.4.1 Market Trends
9.4.2 Market Forecast
10 Market Breakup by Region
10.1 North India
10.1.1 Market Trends
10.1.2 Market Breakup by State
10.1.3 Market Forecast
10.2 West and Central India
10.2.1 Market Trends
10.2.2 Market Breakup by State
10.2.3 Market Forecast
10.3 South India
10.3.1 Market Trends
10.3.2 Market Breakup by State
10.3.3 Market Forecast
10.4 East India
10.4.1 Market Trends
10.4.2 Market Breakup by State
10.4.3 Market Forecast
11 SWOT Analysis
11.1 Strengths
11.1 Weakness
11.3 Opportunities
11.4 Threats
12 Value Chain Analysis
13 Porters Five Forces Analysis
14 Pricing and Margin Analysis
14.1 Analysis of Price Offered by Major Players With Their SKUs
14.2 Margins at Various Levels of Supply Chain
14.3 Pricing Strategy at Entry Level
15 Competitive Landscape
15.1 Market Structure
15.2 Key Players
15.3 Business and Marketing Strategies
15.4 Key Players Profiles
15.4.1 Adani Wilmar Ltd.
15.4.1.1 Company Overview
15.4.1.2 Product Portfolio
15.4.1.3 Financials
15.4.2 Aeroplane Rice Ltd.
15.4.2.1 Company Overview
15.4.2.2 Product Portfolio
15.4.3 Amira Nature Foods Ltd.
15.4.3.1 Company Overview
15.4.3.2 Product Portfolio
15.4.4 Baba Naga Agro Pvt. Ltd.
15.4.4.1 Company Overview
15.4.4.2 Product Portfolio
15.4.5 Balashree Foods Pvt. Ltd.
15.4.5.1 Company Overview
15.4.5.2 Product Portfolio
15.4.6 Chaman Lal Setia Exports Ltd.
15.4.6.1 Company Overview
15.4.6.2 Product Portfolio
15.4.6.3 Financials
15.4.7 Future Consumer Limited
15.4.7.1 Company Overview
15.4.7.2 Product Portfolio
15.4.7.3 Financials
15.4.7.4 SWOT Analysis
15.4.8 KRBL Limited
15.4.8.1 Company Overview
15.4.8.2 Product Portfolio
15.4.8.3 Financials
15.4.9 Lal Qilla (Amar Singh Chawal Wala)
15.4.9.1 Company Overview
15.4.9.2 Product Portfolio
15.4.10 LT Foods
15.4.10.1 Company Overview
15.4.10.2 Product Portfolio
15.4.10.3 Financials
15.4.11 Patanjali Ayurved Limited
15.4.11.1 Company Overview
15.4.11.2 Product Portfolio
15.4.11.3 Financials
15.4.12 Shri Lal Mahal Group
15.4.12.1 Company Overview
15.4.12.2 Product Portfolio
15.4.13 Sriveda Sattva Pvt. Ltd.
15.4.13.1 Company Overview
15.4.13.2 Product Portfolio
15.4.14 VSR Foods
15.4.14.1 Company Overview
15.4.14.2 Product Portfolio

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List of Tables/Graphs

List of Figures

Figure 1: India: Packaged Rice Market: Major Drivers and Challenges
Figure 2: India: Packaged Rice Market: Volume Trends (in Million Tons), 2019-2024
Figure 3: India: Packaged Rice Market Forecast: Volume Trends (in Million Tons), 2025-2033
Figure 4: India: Packaged Rice Market: Breakup by Product Type (in %), 2024
Figure 5: India: Packaged Rice Market: Breakup by Packaging (in %), 2024
Figure 6: India: Packaged Rice Market: Breakup by Pack Size (in %), 2024
Figure 7: India: Packaged Rice Market: Breakup by Distribution Channel (in %), 2024
Figure 8: India: Packaged Rice Market: Breakup by Region (in %), 2024
Figure 9: India: Packaged Rice Market (Parboiled Rice): Volume Trends (in ‘000 Tons), 2019-2024
Figure 10: India: Packaged Rice Market Forecast (Parboiled Rice): Volume Trends (in ‘000 Tons), 2025-2033
Figure 11: India: Packaged Rice Market (Basmati Rice): Volume Trends (in ‘000 Tons), 2019-2024
Figure 12: India: Packaged Rice Market Forecast (Basmati Rice): Volume Trends (in ‘000 Tons), 2025-2033
Figure 13: India: Packaged Rice Market (Pouches): Volume Trends (in ‘000 Tons), 2019-2024
Figure 14: India: Packaged Rice Market Forecast (Pouches): Volume Trends (in ‘000 Tons), 2025-2033
Figure 15: India: Packaged Rice Market (Woven Bags): Volume Trends (in ‘000 Tons), 2019-2024
Figure 16: India: Packaged Rice Market Forecast (Woven Bags): Volume Trends (in ‘000 Tons), 2025-2033
Figure 17: India: Packaged Rice Market (Other Packagings): Volume Trends (in ‘000 Tons), 2019-2024
Figure 18: India: Packaged Rice Market Forecast (Other Packagings): Volume Trends (in ‘000 Tons), 2025-2033
Figure 19: India: Packaged Rice Market (5 Kilograms): Volume Trends (in ‘000 Tons), 2019-2024
Figure 20: India: Packaged Rice Market Forecast (5 Kilograms): Volume Trends (in ‘000 Tons), 2025-2033
Figure 21: India: Packaged Rice Market (1 Kilogram): Volume Trends (in ‘000 Tons), 2019-2024
Figure 22: India: Packaged Rice Market Forecast (1 Kilogram): Volume Trends (in ‘000 Tons), 2025-2033
Figure 23: India: Packaged Rice Market (Other Pack Sizes): Volume Trends (in ‘000 Tons), 2019-2024
Figure 24: India: Packaged Rice Market Forecast (Other Pack Sizes): Volume Trends (in ‘000 Tons), 2025-2033
Figure 25: India: Packaged Rice Market (Sales Through General Trade: Convenience Stores/Kirana Stores): Volume Trends (in ‘000 Tons), 2019-2024
Figure 26: India: Packaged Rice Market Forecast (Sales Through General Trade: Convenience Stores/Kirana Stores): Volume Trends (in ‘000 Tons), 2025-2033
Figure 27: India: Packaged Rice Market (Sales Through Modern Trade: Supermarkets/Hypermarkets/Specialty Stores): Volume Trends (in ‘000 Tons), 2019-2024
Figure 28: India: Packaged Rice Market Forecast (Sales Through Modern Trade: Supermarkets/Hypermarkets/Specialty Stores): Volume Trends (in ‘000 Tons), 2025-2033
Figure 29: India: Packaged Rice Market (Sales Through Online and E-Commerce): Volume Trends (in ‘000 Tons), 2019-2024
Figure 30: India: Packaged Rice Market Forecast (Sales Through Online and E-Commerce): Volume Trends (in ‘000 Tons), 2025-2033
Figure 31: India: Packaged Rice Market (Sales Through Other Distribution Channels): Volume Trends (in ‘000 Tons), 2019-2024
Figure 32: India: Packaged Rice Market Forecast (Sales Through Other Distribution Channels): Volume Trends (in ‘000 Tons), 2025-2033
Figure 33: North India: Packaged Rice Market: Volume Trends (in ‘000 Tons), 2019-2024
Figure 34: North India: Packaged Rice Market: Breakup by State (in %), 2024
Figure 35: North India: Packaged Rice Market Forecast: Volume Trends (in ‘000 Tons), 2025-2033
Figure 36: West and Central India: Packaged Rice Market: Volume Trends (in ‘000 Tons), 2019-2024
Figure 37: West and Central India: Packaged Rice Market: Breakup by State (in %), 2024
Figure 38: West and Central India: Packaged Rice Market Forecast: Volume Trends (in ‘000 Tons), 2025-2033
Figure 39: South India: Packaged Rice Market: Volume Trends (in ‘000 Tons), 2019-2024
Figure 40: South India: Packaged Rice Market: Breakup by State (in %), 2024
Figure 41: South India: Packaged Rice Market Forecast: Volume Trends (in ‘000 Tons), 2025-2033
Figure 42: East India: Packaged Rice Market: Volume Trends (in ‘000 Tons), 2019-2024
Figure 43: East India: Packaged Rice Market: Breakup by State (in %), 2024
Figure 44: East India: Packaged Rice Market Forecast: Volume Trends (in ‘000 Tons), 2025-2033
Figure 45: India: Packaged Rice Industry: SWOT Analysis
Figure 46: India: Packaged Rice Industry: Value Chain Analysis
Figure 47: India: Packaged Rice Industry: Porters Five Forces Analysis

List of Tables

Table 1: India: Packaged Rice Market: Key Industry Highlights, 2024 and 2033
Table 2: India: Packaged Rice Market Forecast: Breakup by Product Type (in ‘000 Tons), 2025-2033
Table 3: India: Packaged Rice Market Forecast: Breakup by Packaging (in ‘000 Tons), 2025-2033
Table 4: India: Packaged Rice Market Forecast: Breakup by Pack Size (in ‘000 Tons), 2025-2033
Table 5: India: Packaged Rice Market Forecast: Breakup by Distribution Channel (in ‘000 Tons), 2025-2033
Table 6: India: Packaged Rice Market Forecast: Breakup by Region (in ‘000 Tons), 2025-2033
Table 7: India: Packaged Rice Market: Competitive Structure
Table 8: India: Packaged Rice Market: Key Players