Summary

The South Korea K-beauty skincare market size was valued at USD 279.96 Million in 2024. The market is projected to reach USD 603.03 Million by 2033, exhibiting a growth rate (CAGR) of 8.90% during 2025-2033. The K-beauty skincare market is driven by a strong domestic retail infrastructure and proactive government support. Physical stores enhance user engagement and trend adoption, while strategic policies, research hubs, and funding initiatives foster innovation, competitiveness, and long-term industry resilience, thus influencing the South Korea K-beauty skincare market share.

South Korea K-Beauty Skincare Market Trends:
Strong Domestic Retail Infrastructure and Beauty Specialty Stores
South Korea's advanced and extensive local retail framework continues to be a vital factor impelling the market growth. The abundant availability of specialized beauty shops, department store counters, and convenience stores, provides individuals with easily accessible and engaging shopping experiences. These physical stores enable buyers to try products, obtain professional advice, and become acquainted with new brands, thus promoting informed and assured buying choices. Besides acting as essential distribution avenues, such retail settings also operate as trend catalysts where immediate user insights shape product enhancements and creativity. The robustness of this infrastructure is evident in projects like the 2024 expansion by GS25, one of the leading convenience store chains in South Korea, which launched a broader skincare collection aimed at Gen Zalpha shoppers. This involved the introduction of a new all-in-one skincare product for men aimed at addressing the changing grooming preferences of younger groups. By collaborating with local beauty brands, GS25 aimed to seize the increasing demand for affordable skincare solutions, showcasing the flexibility and extensive reach of South Korea’s retail network. These changes highlight that even unconventional retail formats are becoming essential to the K-beauty ecosystem. This hybrid distribution model, along with e-commerce growth, boosts brand visibility, facilitates product experimentation, and contributes to the South Korea K-beauty skincare market growth.

Government Support and Industry Ecosystem
The governing body plays an instrumental role in supporting the growth of the market through targeted policy initiatives, export facilitation, and strategic industry support. A strong framework of public-private collaboration is leading to the formation of specialized industrial clusters and advanced research hubs that promote innovation, enhance production capabilities, and streamline regulatory compliance. These efforts are assisting in establishing South Korea as a leader in high-quality, scientifically backed skincare products. Regulatory policies emphasize strict safety and quality standards, reinforcing user trust both domestically and abroad. Furthermore, the governing authority actively supports the global visibility of K-beauty cosmetics through participation in international trade fairs and promotional campaigns. A notable development occurred in 2025 with the launch of a US$27 million fund aimed at supporting K-beauty startups. Backed by the Ministry of SMEs and Startups and involving major industry players such as Kolmar Korea and Cosmax Inc., the initiative is designed to bolster global competitiveness and safeguard the industry from external trade disruptions. The fund provides crucial financial resources and structural backing for early-stage companies to innovate, scale, and expand into new markets. Combined with investments in logistics and digital commerce infrastructure, this initiative exemplifies South Korea’s comprehensive and forward-looking strategy. By cultivating an integrated ecosystem that includes academia, research institutions, manufacturers, and now enhanced financial support for startups, the government ensures the K-beauty sector remains globally resilient, competitive, and positioned for long-term growth.
South Korea K-Beauty Skincare Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, ingredient type, price range, end user, and distribution channel.
Product Type Insights:
? Cleansers
? Toners and Mists
? Essences and Serums
? Moisturizers and Creams
? Face Masks
? Sun Care Products
? Eye Care
? Exfoliators and Scrubs
? Men’s Skincare Products
? Others
The report has provided a detailed breakup and analysis of the market based on the product type. This includes cleansers, toners and mists, essences and serums, moisturizers and creams, face masks, sun care products, eye care, exfoliators and scrubs, men’s skincare products, and others.
Ingredient Type Insights:
? Natural and Organic Ingredients
? Chemical-based Formulations
? Hybrid/Functional Ingredients
A detailed breakup and analysis of the market based on the ingredient type have also been provided in the report. This includes natural and organic ingredients, chemical-based formulations, and hybrid/functional ingredients.
Price Range Insights:
? Mass
? Premium/Mid-tier
? Luxury/High-end
The report has provided a detailed breakup and analysis of the market based on the price range. This includes mass, premium/mid-tier, and luxury/high-end.
End User Insights:
? Women
? Men
? Unisex
A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes women, men, and unisex.
Distribution Channel Insights:
? Offline Retail
o Department Stores
o Specialty Beauty Stores
o Supermarkets and Drugstores
o Duty-free Shops
? Online Retail
o E-Commerce Marketplaces
o Brand-owned Websites
o Social Commerce and Live-streaming Platforms
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes offline retail (department stores, specialty beauty stores, supermarkets and drugstores, and duty-free shops) and online retail (e-commerce marketplaces, brand-owned websites, and social commerce and live-streaming platforms).

Regional Insights:
? Seoul Capital Area
? Yeongnam (Southeastern Region)
? Honam (Southwestern Region)
? Hoseo (Central Region)
? Others
The report has also provided a comprehensive analysis of all the major regional markets, which include Seoul Capital Area, Yeongnam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and others.

Competitive Landscape:
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

South Korea K-Beauty Skincare Market News:
? In June 2025, South Korea's Kolmar Korea announced the development of the world’s first hybrid composite sunscreen using its new UV-DUO PLUS technology. This innovation combines the strengths of organic and inorganic sunscreens for improved UV protection and application. With this breakthrough, Kolmar aims to lead global sun care innovation and expand K-beauty’s international reach.
? In April 2025, the K-BEAUTY EXPO KOREA 2025 will take place from September 11 to 13, 2025, at KINTEX in Goyang, South Korea. This annual trade-only event will showcase cosmetics, beauty tech, raw materials, medical services, and more. Organized by KINTEX and KOTRA, it aims to connect global buyers with Korea’s beauty industry leaders.

Key Questions Answered in This Report:
? How has the South Korea K-beauty skincare market performed so far and how will it perform in the coming years?
? What is the breakup of the South Korea K-beauty skincare market on the basis of product type?
? What is the breakup of the South Korea K-beauty skincare market on the basis of ingredient type?
? What is the breakup of the South Korea K-beauty skincare market on the basis of price range?
? What is the breakup of the South Korea K-beauty skincare market on the basis of end user?
? What is the breakup of the South Korea K-beauty skincare market on the basis of distribution channel?
? What is the breakup of the South Korea K-beauty skincare market on the basis of region?
? What are the various stages in the value chain of the South Korea K-beauty skincare market?
? What are the key driving factors and challenges in the South Korea K-beauty skincare market?
? What is the structure of the South Korea K-beauty skincare market and who are the key players?
? What is the degree of competition in the South Korea K-beauty skincare market?

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Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 South Korea K-Beauty Skincare Market - Introduction
4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence
5 South Korea K-Beauty Skincare Market Landscape
5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)
6 South Korea K-Beauty Skincare Market - Breakup by Product Type
6.1 Cleansers
6.1.1 Overview
6.1.2 Historical and Current Market Trends (2019-2024)
6.1.3 Market Forecast (2025-2033)
6.2 Toners and Mists
6.2.1 Overview
6.2.2 Historical and Current Market Trends (2019-2024)
6.2.3 Market Forecast (2025-2033)
6.3 Essences and Serums
6.3.1 Overview
6.3.2 Historical and Current Market Trends (2019-2024)
6.3.3 Market Forecast (2025-2033)
6.4 Moisturizers and Creams
6.4.1 Overview
6.4.2 Historical and Current Market Trends (2019-2024)
6.4.3 Market Forecast (2025-2033)
6.5 Face Masks
6.5.1 Overview
6.5.2 Historical and Current Market Trends (2019-2024)
6.5.3 Market Forecast (2025-2033)
6.6 Sun Care Products
6.6.1 Overview
6.6.2 Historical and Current Market Trends (2019-2024)
6.6.3 Market Forecast (2025-2033)
6.7 Eye Care
6.7.1 Overview
6.7.2 Historical and Current Market Trends (2019-2024)
6.7.3 Market Forecast (2025-2033)
6.8 Exfoliators and Scrubs
6.8.1 Overview
6.8.2 Historical and Current Market Trends (2019-2024)
6.8.3 Market Forecast (2025-2033)
6.9 Men’s Skincare Products
6.9.1 Overview
6.9.2 Historical and Current Market Trends (2019-2024)
6.9.3 Market Forecast (2025-2033)
6.10 Others
6.10.1 Historical and Current Market Trends (2019-2024)
6.10.2 Market Forecast (2025-2033)
7 South Korea K-Beauty Skincare Market - Breakup by Ingredient Type
7.1 Natural and Organic Ingredients
7.1.1 Overview
7.1.2 Historical and Current Market Trends (2019-2024)
7.1.3 Market Forecast (2025-2033)
7.2 Chemical-based Formulations
7.2.1 Overview
7.2.2 Historical and Current Market Trends (2019-2024)
7.2.3 Market Forecast (2025-2033)
7.3 Hybrid/Functional Ingredients
7.3.1 Overview
7.3.2 Historical and Current Market Trends (2019-2024)
7.3.3 Market Forecast (2025-2033)
8 South Korea K-Beauty Skincare Market - Breakup by Price Range
8.1 Mass
8.1.1 Overview
8.1.2 Historical and Current Market Trends (2019-2024)
8.1.3 Market Forecast (2025-2033)
8.2 Premium/Mid-tier
8.2.1 Overview
8.2.2 Historical and Current Market Trends (2019-2024)
8.2.3 Market Forecast (2025-2033)
8.3 Luxury/High-end
8.3.1 Overview
8.3.2 Historical and Current Market Trends (2019-2024)
8.3.3 Market Forecast (2025-2033)
9 South Korea K-Beauty Skincare Market - Breakup by End User
9.1 Women
9.1.1 Overview
9.1.2 Historical and Current Market Trends (2019-2024)
9.1.3 Market Forecast (2025-2033)
9.2 Men
9.2.1 Overview
9.2.2 Historical and Current Market Trends (2019-2024)
9.2.3 Market Forecast (2025-2033)
9.3 Unisex
9.3.1 Overview
9.3.2 Historical and Current Market Trends (2019-2024)
9.3.3 Market Forecast (2025-2033)
10 South Korea K-Beauty Skincare Market - Breakup by Distribution Channel
10.1 Offline Retail
10.1.1 Overview
10.1.2 Historical and Current Market Trends (2019-2024)
10.1.3 Market Segmentation
10.1.3.1 Department Stores
10.1.3.2 Specialty Beauty Stores
10.1.3.3 Supermarkets and Drugstores
10.1.3.4 Duty-free Shops
10.1.4 Market Forecast (2025-2033)
10.2 Online Retail
10.2.1 Overview
10.2.2 Historical and Current Market Trends (2019-2024)
10.2.3 Market Segmentation
10.2.3.1 E-Commerce Marketplaces
10.2.3.2 Brand-owned Websites
10.2.3.3 Social Commerce and Live-streaming Platforms
10.2.4 Market Forecast (2025-2033)
11 South Korea K-Beauty Skincare Market ? Breakup by Region
11.1 Seoul Capital Area
11.1.1 Overview
11.1.2 Historical and Current Market Trends (2019-2024)
11.1.3 Market Breakup by Product Type
11.1.4 Market Breakup by Ingredient Type
11.1.5 Market Breakup by Price Range
11.1.6 Market Breakup by End User
11.1.7 Market Breakup by Distribution Channel
11.1.8 Key Players
11.1.9 Market Forecast (2025-2033)
11.2 Yeongnam (Southeastern Region)
11.2.1 Overview
11.2.2 Historical and Current Market Trends (2019-2024)
11.2.3 Market Breakup by Product Type
11.2.4 Market Breakup by Ingredient Type
11.2.5 Market Breakup by Price Range
11.2.6 Market Breakup by End User
11.2.7 Market Breakup by Distribution Channel
11.2.8 Key Players
11.2.9 Market Forecast (2025-2033)
11.3 Honam (Southwestern Region)
11.3.1 Overview
11.3.2 Historical and Current Market Trends (2019-2024)
11.3.3 Market Breakup by Product Type
11.3.4 Market Breakup by Ingredient Type
11.3.5 Market Breakup by Price Range
11.3.6 Market Breakup by End User
11.3.7 Market Breakup by Distribution Channel
11.3.8 Key Players
11.3.9 Market Forecast (2025-2033)
11.4 Hoseo (Central Region)
11.4.1 Overview
11.4.2 Historical and Current Market Trends (2019-2024)
11.4.3 Market Breakup by Product Type
11.4.4 Market Breakup by Ingredient Type
11.4.5 Market Breakup by Price Range
11.4.6 Market Breakup by End User
11.4.7 Market Breakup by Distribution Channel
11.4.8 Key Players
11.4.9 Market Forecast (2025-2033)
11.5 Others
11.5.1 Historical and Current Market Trends (2019-2024)
11.5.2 Market Forecast (2025-2033)
12 South Korea K-Beauty Skincare Market ? Competitive Landscape
12.1 Overview
12.2 Market Structure
12.3 Market Player Positioning
12.4 Top Winning Strategies
12.5 Competitive Dashboard
12.6 Company Evaluation Quadrant
13 Profiles of Key Players
13.1 Company A
13.1.1 Business Overview
13.1.2 Products Offered
13.1.3 Business Strategies
13.1.4 SWOT Analysis
13.1.5 Major News and Events
13.2 Company B
13.2.1 Business Overview
13.2.2 Products Offered
13.2.3 Business Strategies
13.2.4 SWOT Analysis
13.2.5 Major News and Events
13.3 Company C
13.3.1 Business Overview
13.3.2 Products Offered
13.3.3 Business Strategies
13.3.4 SWOT Analysis
13.3.5 Major News and Events
13.4 Company D
13.4.1 Business Overview
13.4.2 Products Offered
13.4.3 Business Strategies
13.4.4 SWOT Analysis
13.4.5 Major News and Events
13.5 Company E
13.5.1 Business Overview
13.5.2 Products Offered
13.5.3 Business Strategies
13.5.4 SWOT Analysis
13.5.5 Major News and Events
14 South Korea K-Beauty Skincare Market - Industry Analysis
14.1 Drivers, Restraints, and Opportunities
14.1.1 Overview
14.1.2 Drivers
14.1.3 Restraints
14.1.4 Opportunities
14.2 Porters Five Forces Analysis
14.2.1 Overview
14.2.2 Bargaining Power of Buyers
14.2.3 Bargaining Power of Suppliers
14.2.4 Degree of Competition
14.2.5 Threat of New Entrants
14.2.6 Threat of Substitutes
14.3 Value Chain Analysis
15 Appendix