Summary

Europe Dietary Supplements Market Summary

The Europe dietary supplements market size was estimated at USD 45.64 billion in 2024 and is projected to reach USD 93.20 billion by 2033, growing at a CAGR of 8.3% from 2025 to 2033. The key drivers of market growth include rising awareness of healthcare, the availability of affordable or government-funded healthcare, an expanding elderly population, and a growing emphasis on preventive care and personalized nutrition.

In addition, consumers are increasingly embracing self-managed care, influenced by the rising trend of personal health and wellness. Compared to other regions, European Union residents tend to be more informed and discerning when it comes to nutrition and physical well-being.

The growing focus on fitness among young people is expected to drive increased demand for energy and weight management supplements. In addition, the rising popularity of sports as a professional career is contributing to the expansion of the sports nutrition market, thereby supporting overall market growth. Social media influencers and wellness bloggers have also played a key role, significantly shaping consumer preferences by recommending health and wellness products.

Moreover, the COVID-19 pandemic had a considerable impact on several European countries, including Italy, Spain, the UK, France, and Germany, regions where the dietary supplement market is heavily concentrated. For instance, the European Society for Clinical Nutrition and Metabolism (ESPEN) recommended the consumption of dietary supplements such as omega-3, vitamin D & vitamin B and minerals including zinc, iron for patients infected with COVID-19.

The market witnessed a significant boost due to the rising demand for immunity-boosting supplements. In Europe, an increasing number of consumers are focusing on their health and opting for natural and organic alternatives instead of conventional medicines. This trend is fueling the growth of dietary supplements made from natural and organic ingredients. For manufacturers, research and development (R&D) is a vital component for success, though it requires substantial investment. For instance, in September 2024, Airborne, a ReckittBenckiser Group PLC brand, launched mineral-based dietary supplements with greater amounts of zinc, newly added vitamin D, and high concentrations of vitamin C. The product is available in effervescent and chewable supplement form and features key nutrients such as vitamins A, E, C, and D, zinc, and manganese.

Europe Dietary Supplements Market Report Segmentation

This report forecasts revenue growth at regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segment from 2021 to 2033. For this study, Grand View Research has segmented the Europe dietary supplements market report based on ingredients, type, form, application, end use, distribution channel, product-form, form-end use, form-application, and region.

• Ingredients Outlook (Revenue, USD Million, 2018 - 2030)
• Vitamin
o Multivitamin
o Vitamin A
o Vitamin B
o Vitamin C
o Vitamin D
o Vitamin K
o Vitamin E
• Botanicals
• Minerals
o Calcium
o Potassium
o Magnesium
o Iron
o Zinc
o Others (Selenium, Chromium, Copper)
• Proteins & Amino Acids
o Collagen
o Others
• Fibers & Specialty Carbohydrates
• Omega Fatty Acids
• Probiotics
• Prebiotics & Postbiotics
• Others
• Form Outlook (Revenue, USD Million, 2018 - 2030)
• Tablets
• Capsules
• Soft Gels
• Powders
• Gummies
• Liquid
• Others
• Type Outlook (Revenue, USD Million, 2018 - 2030)
• OTC
• Prescribed
• Application Outlook (Revenue, USD Million, 2018 - 2030)
• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Lungs Detox/Cleanse
• Skin/ Hair/ Nails
• Sexual Health
• Brain/Mental Health
• Insomnia
• Menopause
• Anti-aging
• Prenatal Health
• Others
• End Use Outlook (Revenue, USD Million, 2018 - 2030)
• Adults
o Millennials
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen X
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen Z
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Boomers
o Male
o Female
• Geriatric
• Children
• Infants
• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
• Offline
o Hypermarkets/Supermarkets
o Pharmacies
o Specialty Stores
o Practitioner
o Others (Direct to Consumer, MLM)
• Online
• Product-Form Outlook (Revenue, USD Billion, 2018 - 2033)
• Vitamin
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Multivitamin
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Vitamin A
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Vitamin B
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Vitamin C
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Vitamin D
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Vitamin K
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Vitamin E
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Mineral
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Calcium
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Potassium
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Magnesium
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Iron
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Zinc
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Others (selenium, chromium, copper)
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Botanicals
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Protein & amino acids
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Collagen
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Others
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Fibers & Specialty Carbohydrates
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Omega Fatty Acids
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Probiotics
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Prebiotics & Postbiotics
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
o Others
o Tablets
o Capsules
o Soft Gels
o Powders
o Gummies
o Liquid
o Others
• Form-End User Outlook (Revenue, USD Billion, 2018 - 2033)
• Tablets
o Adults
o Millennials
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen X
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen Z
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Boomers
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Geriatric
o Children
o Infants
• Capsules
o Adults
o Millennials
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen X
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen Z
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Boomers
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Geriatric
o Children
o Infants
• Softgels
o Adults
o Millennials
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen X
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen Z
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Boomers
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Geriatric
o Children
o Infants
• Powders
o Adults
o Millennials
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen X
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen Z
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Boomers
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Geriatric
o Children
o Infants
• Gummies
o Adults
o Millennials
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen X
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen Z
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Boomers
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Geriatric
o Children
o Infants
• Liquid
o Adults
o Millennials
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen X
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen Z
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Boomers
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Geriatric
o Children
o Infants
• Others
o Adults
o Millennials
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen X
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Gen Z
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Boomers
o Male
o Female
o Pregnant Women
o Non-pregnant Women
o Geriatric
o Children
o Infants
• Form-Application Outlook (Revenue, USD Billion, 2018 - 2033)
• Tablets
o Energy & Weight Management
o General Health
o Bone & Joint Health
o Gastrointestinal Health
o Immunity
o Cardiac Health
o Diabetes
o Anti-cancer
o Lungs Detox/Cleanse
o Skin/ Hair/ Nails
o Sexual Health
o Brain/Mental Health
o Insomnia
o Menopause
o Anti-aging
o Prenatal Health
o Others
• Capsules
o Energy & Weight Management
o General Health
o Bone & Joint Health
o Gastrointestinal Health
o Immunity
o Cardiac Health
o Diabetes
o Anti-cancer
o Lungs Detox/Cleanse
o Skin/ Hair/ Nails
o Sexual Health
o Brain/Mental Health
o Insomnia
o Menopause
o Anti-aging
o Prenatal Health
o Others
• Softgels
o Energy & Weight Management
o General Health
o Bone & Joint Health
o Gastrointestinal Health
o Immunity
o Cardiac Health
o Diabetes
o Anti-cancer
o Lungs Detox/Cleanse
o Skin/ Hair/ Nails
o Sexual Health
o Brain/Mental Health
o Insomnia
o Menopause
o Anti-aging
o Prenatal Health
o Others
• Powders
o Energy & Weight Management
o General Health
o Bone & Joint Health
o Gastrointestinal Health
o Immunity
o Cardiac Health
o Diabetes
o Anti-cancer
o Lungs Detox/Cleanse
o Skin/ Hair/ Nails
o Sexual Health
o Brain/Mental Health
o Insomnia
o Menopause
o Anti-aging
o Prenatal Health
o Others
• Gummies
o Energy & Weight Management
o General Health
o Bone & Joint Health
o Gastrointestinal Health
o Immunity
o Cardiac Health
o Diabetes
o Anti-cancer
o Lungs Detox/Cleanse
o Skin/ Hair/ Nails
o Sexual Health
o Brain/Mental Health
o Insomnia
o Menopause
o Anti-aging
o Prenatal Health
o Others
• Liquid
o Energy & Weight Management
o General Health
o Bone & Joint Health
o Gastrointestinal Health
o Immunity
o Cardiac Health
o Diabetes
o Anti-cancer
o Lungs Detox/Cleanse
o Skin/ Hair/ Nails
o Sexual Health
o Brain/Mental Health
o Insomnia
o Menopause
o Anti-aging
o Prenatal Health
o Others
• Others
o Energy & Weight Management
o General Health
o Bone & Joint Health
o Gastrointestinal Health
o Immunity
o Cardiac Health
o Diabetes
o Anti-cancer
o Lungs Detox/Cleanse
o Skin/ Hair/ Nails
o Sexual Health
o Brain/Mental Health
o Insomnia
o Menopause
o Anti-aging
o Prenatal Health
o Others
• Regional Outlook (Revenue, USD Billion, 2021 - 2033)
• Europe
o Germany
o UK
o France
o Italy
o Spain