Summary

The North America Mobility as a Service (MaaS) market is on a rapid growth trajectory as cities embrace smarter, cleaner, and more connected transportation systems. Designed to streamline mobility by integrating various transport services under a single digital platform, MaaS is reshaping how individuals commute. Valued at US$ 30.75 Bn in 2025, the market is expected to nearly double and hit US$ 59.7 Bn by 2032, registering a strong CAGR of 9.94% during the forecast period.

Market Insights

MaaS platforms are evolving to go beyond traditional transportation options. From ride-sharing and bike rentals to public transit and EVs, users now have seamless access to multiple modes of transport through unified apps. This flexibility, coupled with growing environmental concerns and urban congestion, is driving widespread MaaS adoption across North America.

Cities are rapidly integrating MaaS solutions into urban planning to reduce traffic bottlenecks, support sustainability efforts, and offer efficient first-mile and last-mile connectivity. With increasing public and private sector collaboration, the MaaS ecosystem is expected to become a central pillar in future mobility.

Market Drivers

Several factors are fueling the rapid expansion of the MaaS industry in North America:

• Urbanization and Smart City Initiatives: As urban populations surge, cities are prioritizing intelligent transport systems. Projects in Toronto, San Francisco, and Chicago are piloting MaaS to streamline public and private transit.

• Sustainability Goals and EV Adoption: Environmental policies are prompting a shift to low-emission transport. Government incentives and infrastructure expansion are accelerating EV inclusion in MaaS fleets.

• Technological Advancements: Integration of AI, predictive analytics, and IoT is enhancing route optimization, trip planning, and dynamic pricing models, making MaaS more efficient and user-friendly.

• Consumer Shift from Ownership to Access: Younger generations are opting for affordable, flexible transport options over car ownership, propelling demand for subscription-based MaaS solutions.

Business Opportunities

The MaaS market in North America presents compelling growth avenues for innovators, startups, and established players:

• Electrification of Services: The transition to electric vehicles is opening up vast opportunities for fleet operators, EV charging solution providers, and OEMs.

• Autonomous Mobility Solutions: Companies are testing and deploying self-driving vehicles for commercial use in MaaS, paving the way for safer, scalable, and cost-efficient services.

• Tiered Subscription Models: Flat-rate, unlimited access packages for multimodal transport are gaining popularity among daily commuters.

• Expansion to Suburban and Rural Areas: Initially focused on urban cores, MaaS is beginning to cover outlying regions, providing essential mobility solutions in less connected zones.

• Integration with Public Transit: Strong partnerships with municipalities and transit authorities are ensuring better service interoperability and encouraging wider user adoption.

Regional Analysis

In the United States, MaaS platforms are gaining momentum, driven by sustainability commitments and rising urbanization. By 2030, over 80% of the U.S. population is projected to reside in urban areas, highlighting the urgency for integrated, multimodal transport systems. The government’s push to cut carbon emissions by half within this decade further strengthens the case for MaaS adoption.

Surveys indicate that a significant portion of U.S. consumers are open to replacing personal car usage with shared mobility services. Electrification is key to this transition, supported by large-scale federal investment in EV charging networks and clean mobility initiatives.

In Canada, strategic funding and a strong urban infrastructure are enabling MaaS expansion. With 84% of the population expected to live in cities by 2031, demand for efficient, sustainable transport is accelerating. The government’s allocation of over US$ 14 billion to public transportation over the next eight years is expected to drive the adoption of MaaS platforms. Key cities like Toronto and Montreal are integrating MaaS within their smart city frameworks, offering real-time traffic data and AI-powered trip planning.

Key Players

Several companies are shaping the competitive Analysis of MaaS in North America through innovation, partnerships, and expansion:

• Lyft, Inc. – A frontrunner in ride-hailing, Lyft is expanding its offerings to include carpooling and multimodal options. The company is heavily investing in electrifying its fleet and partnering with public transit providers.

• Uber Technologies, Inc. – Uber continues to lead MaaS development by integrating micro-mobility, ride-sharing, and public transit into its platform. Its commitment to 100% EV rides by 2030 highlights its sustainability focus.

• Intel Corporation (Moovit, Inc.) – As a key technology enabler, Moovit offers data-driven insights and multimodal planning tools that enhance MaaS platforms.

• Cubic Transportation Systems, Inc. – Known for its ticketing and payment systems, Cubic plays a vital role in enabling smooth transitions between different modes of travel in a MaaS environment.

• Citymapper, SkedGo, and MaaS Global – These companies specialize in user-friendly MaaS applications that combine route planning, payment integration, and real-time traffic data.

Challenges

Despite rapid advancements, several barriers still need to be addressed:

• Limited Awareness in Non-Urban Areas: A significant portion of North Americans, especially in suburban and rural areas, remain unfamiliar with MaaS platforms and their benefits.

• Perceived Complexity: Some users, particularly older adults and less tech-savvy individuals, find MaaS platforms difficult to navigate, which slows adoption.

• Interoperability Issues: The lack of unified data standards and integration between public and private transport systems can hinder seamless MaaS experiences.

Opportunities Ahead

The future of MaaS in North America is tied closely to sustainability and innovation:

• Electrification and Zero-Emission Goals: Major cities and transportation providers are committing to clean energy adoption, creating a favorable environment for EV-based MaaS solutions.

• Autonomous Vehicles: As self-driving technology becomes more reliable, AVs are expected to reduce costs and enhance safety in shared mobility applications.

• Government Partnerships: Regulatory frameworks supporting smart mobility, especially in states like California, Texas, and New York, are facilitating the development and deployment of advanced MaaS solutions.

Market Segmentation

By Service

• Ride-hailing Services

• Ride-sharing Services

• Micromobility Services

• Public Transport Services

• Others

By Solution

• Technology Platforms

• Payment Solutions

• Navigation Solutions

• Telecom Connectivity Providers

• Booking and Ticketing Solutions

• Others

By Operating System

• Android

• iOS

By Application

• Business-to-Business (B2B)

• Business-to-Consumer (B2C)

• Peer-to-Peer (P2P)

By Country

• U.S.

• Canada

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Table of Contents

1. Executive Summary
1.1. North America Mobility as a Service Market Snapshot
1.2. Future Projections
1.3. Key Market Trends
1.4. Country Snapshot, by Value, 2025
1.5. Analyst Recommendations
2. Market Overview
2.1. Market Definitions and Segmentations
2.2. Market Dynamics
2.2.1. Drivers
2.2.2. Restraints
2.2.3. Opportunities
2.3. Value Chain Analysis
2.4. Porter’s Five Forces Analysis
2.5. Regulatory Landscape
2.6. COVID-19 Impact Analysis
2.6.1. Supply
2.6.2. Demand
2.7. Economic Overview
2.7.1. World Economic Projections
2.8. PESTLE Analysis
3. Price Trend Analysis
3.1. Key Highlights
3.2. Prominent Factors Affecting Mobility as a Service Prices
3.3. Pricing Analysis, by Solution
4. North America Mobility as a Service Market Outlook, 2019-2032
4.1. North America Mobility as a Service Market Outlook, by Service, Value (US$ Bn), 2019-2032
4.1.1. Key Highlights
4.1.1.1. Ride-hailing Services
4.1.1.2. Ride-sharing Services
4.1.1.3. Micromobility Services
4.1.1.4. Public Transport Services
4.1.1.5. Misc.
4.2. North America Mobility as a Service Market Outlook, by Solution, Value (US$ Bn), 2019-2032
4.2.1. Key Highlights
4.2.1.1. Technology Platforms
4.2.1.2. Payment Solutions
4.2.1.3. Navigation Solutions
4.2.1.4. Telecom Connectivity Providers
4.2.1.5. Booking and Ticketing Solutions
4.2.1.6. Misc.
4.3. North America Mobility as a Service Market Outlook, by Operating System, Value (US$ Bn), 2019-2032
4.3.1. Key Highlights
4.3.1.1. Android
4.3.1.2. iOS
4.4. North America Mobility as a Service Market Outlook, by Application, Value (US$ Bn), 2019-2032
4.4.1. Key Highlights
4.4.1.1. Business-to-Business (B2B)
4.4.1.2. Business-to-Consumer (B2C)
4.4.1.3. Peer-to-Peer (P2P)
4.5. North America Mobility as a Service Market Outlook, by Country, Value (US$ Bn), 2019-2032
4.5.1. Key Highlights
4.5.1.1. U.S.
4.5.1.2. Canada
4.5.2. BPS Analysis/Market Attractiveness Analysis
4.6. North America Mobility as a Service Market Outlook, by Country, Value (US$ Bn), 2019-2032
4.6.1. Key Highlights
4.6.1.1. U.S. Mobility as a Service Market by Service, Value (US$ Bn), 2019-2032
4.6.1.2. U.S. Mobility as a Service Market by Solution, Value (US$ Bn), 2019-2032
4.6.1.3. U.S. Mobility as a Service Market by Operating System, Value (US$ Bn), 2019-2032
4.6.1.4. U.S. Mobility as a Service Market by Application, Value (US$ Bn), 2019-2032
4.6.1.5. Canada Mobility as a Service Market by Service, Value (US$ Bn), 2019-2032
4.6.1.6. Canada Mobility as a Service Market by Solution, Value (US$ Bn), 2019-2032
4.6.1.7. Canada Mobility as a Service Market by Operating System, Value (US$ Bn), 2019-2032
4.6.1.8. Canada Mobility as a Service Market by Application, Value (US$ Bn), 2019-2032
4.6.2. BPS Analysis/Market Attractiveness Analysis
5. Competitive Landscape
5.1. Company Market Share Analysis, 2025
5.2. Competitive Dashboard
5.3. Company Profiles
5.3.1.Lyft, Inc.
5.3.1.1. Company Overview
5.3.1.2. Solution Portfolio
5.3.1.3. Financial Overview
5.3.1.4. Business Strategies and Development
5.3.2. Intel Corporation
5.3.2.1. Company Overview
5.3.2.2. Solution Portfolio
5.3.2.3. Financial Overview
5.3.2.4. Business Strategies and Development
5.3.3. UBER TECHNOLOGIES, INC.
5.3.3.1. Company Overview
5.3.3.2. Solution Portfolio
5.3.3.3. Financial Overview
5.3.3.4. Business Strategies and Development
5.3.4. BlaBlaCar
5.3.4.1. Company Overview
5.3.4.2. Solution Portfolio
5.3.4.3. Financial Overview
5.3.4.4. Business Strategies and Development
5.3.5. GRAB HOLDINGS LIMITED
5.3.5.1. Company Overview
5.3.5.2. Solution Portfolio
5.3.5.3. Financial Overview
5.3.5.4. Business Strategies and Development
5.3.6. MaaS Global
5.3.6.1. Company Overview
5.3.6.2. Solution Portfolio
5.3.6.3. Financial Overview
5.3.6.4. Business Strategies and Development
5.3.7. SkedGo
5.3.7.1. Company Overview
5.3.7.2. Solution Portfolio
5.3.7.3. Financial Overview
5.3.7.4. Business Strategies and Development
5.3.8. Moovel North America, LLC.
5.3.8.1. Company Overview
5.3.8.2. Solution Portfolio
5.3.8.3. Financial Overview
5.3.8.4. Business Strategies and Development
5.3.9. Fluidtime
5.3.9.1. Company Overview
5.3.9.2. Solution Portfolio
5.3.9.3. Financial Overview
5.3.9.4. Business Strategies and Development
5.3.10. Cubic Transportation Systems, Inc.
5.3.10.1. Company Overview
5.3.10.2. Solution Portfolio
5.3.10.3. Financial Overview
5.3.10.4. Business Strategies and Development
6. Appendix
6.1. Research Methodology
6.2. Report Assumptions
6.3. Acronyms and Abbreviations