Summary

The Global Gummy Supplements Market is valued approximately at USD 28.17 billion in 2024 and is poised to expand remarkably with a promising CAGR of 14.50% over the forecast period from 2025 to 2035. Over the last decade, gummy supplements have transitioned from a niche indulgence into a widely accepted, palatable alternative to traditional tablets and capsules. As consumers increasingly prioritize health and wellness without compromising on taste and convenience, gummy supplements have found their place in the routines of children, adults, and even seniors. These soft chewables have been reformulated beyond just multivitamins—now offering functional benefits targeting sleep, stress, immunity, digestion, fertility, and skin health. Their aesthetic appeal and on-the-go format have made them especially popular among millennials and Gen Z, driving a paradigm shift in the nutraceuticals industry.
Market momentum is further fueled by aggressive product innovation and expansion by nutraceutical giants. As companies fuse botanicals, nootropics, collagen, probiotics, and CBD into easy-to-consume gummy formats, consumers are presented with a broader spectrum of wellness benefits. According to several market research initiatives, functional categories like immunity, bone health, and beauty-from-within (hair, skin, nails) are capturing outsized attention. Meanwhile, the rise of veganism and dietary restrictions has catalyzed demand for gelatin-free, organic, sugar-free, and non-GMO formulations. Technological advancements in starch-based gelling agents have enabled brands to enhance the texture, stability, and bioavailability of these supplements, adding further credibility to their efficacy.
Geographically, North America commands the lion’s share of the market owing to its health-conscious population, higher spending capacity, and a robust network of pharmacy chains, online retailers, and health specialty stores. The U.S. remains the powerhouse of product launches, with aggressive influencer marketing and DTC branding pushing adoption. Europe follows suit, driven by regulatory harmonization and a growing geriatric population keen on preventive healthcare. However, the Asia Pacific region is anticipated to witness the fastest growth during the forecast period, bolstered by rising disposable incomes, increasing awareness of nutritional deficiencies, and a booming e-commerce ecosystem. Countries such as China, India, and Japan are embracing gummy formats for both pediatric and adult wellness needs, often infused with region-specific botanicals and herbs.
Major market player included in this report are:
• Bayer AG
• Nature’s Bounty Co.
• Church & Dwight Co., Inc.
• Herbaland Naturals Inc.
• Olly Public Benefit Corporation
• SmartyPants Vitamins
• Pharmavite LLC
• Unilever PLC
• Pfizer Inc.
• Vitafusion (part of Church & Dwight)
• Lifeable
• Zarbee’s, Inc.
• Nestlé S.A.
• NutraBlast
• NutraScience Labs
Global Gummy Supplements Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025-2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope – Free report customization (equivalent up to 8 analysts’ working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.
The detailed segments and sub-segments of the market are explained below:
By Type:
• Vitamin Gummies
• Omega Fatty Acid Gummies
• Collagen Gummies
• CBD Gummies
By Starch Ingredient:
• Corn Starch
• Potato Starch
• Tapioca Starch
• Others
By Distribution Channel:
• Online Retail
• Pharmacy Stores
• Supermarkets & Hypermarkets
• Specialty Stores
• Others
By End User:
• Adults
• Children
• Geriatric
By Functionality:
• Immunity
• Skin, Hair & Nails
• Fertility
• Bone Health
• Other Functionalities
By Region:
North America
• U.S.
• Canada
Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
Latin America
• Brazil
• Mexico
Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

ページTOPに戻る

Table of Contents

Table of Contents
Chapter 1. Global Gummy Supplements Market Report Scope & Methodology
1.1. Research Objective
1.2. Research Methodology
 1.2.1. Forecast Model
 1.2.2. Desk Research
 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
 1.4.1. Market Definition
 1.4.2. Market Segmentation
1.5. Research Assumption
 1.5.1. Inclusion & Exclusion
 1.5.2. Limitations
 1.5.3. Years Considered for the Study
Chapter 2. Executive Summary
2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings
Chapter 3. Global Gummy Supplements Market Forces Analysis
3.1. Market Forces Shaping the Global Gummy Supplements Market (2024-2035)
3.2. Drivers
 3.2.1. Rising demand for convenient and palatable health supplements
 3.2.2. Innovation in product formulation including vegan and sugar-free variants
3.3. Restraints
 3.3.1. High cost of raw materials and manufacturing processes
 3.3.2. Regulatory concerns over supplement health claims
3.4. Opportunities
 3.4.1. Surge in e-commerce and direct-to-consumer sales channels
 3.4.2. Increasing health awareness in emerging markets
Chapter 4. Global Gummy Supplements Industry Analysis
4.1. Porter’s 5 Forces Model
 4.1.1. Bargaining Power of Buyer
 4.1.2. Bargaining Power of Supplier
 4.1.3. Threat of New Entrants
 4.1.4. Threat of Substitutes
 4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Forecast Model (2024–2035)
4.3. PESTEL Analysis
 4.3.1. Political
 4.3.2. Economical
 4.3.3. Social
 4.3.4. Technological
 4.3.5. Environmental
 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024–2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion
Chapter 5. Global Gummy Supplements Market Size & Forecasts by Type 2025–2035
5.1. Market Overview
5.2. Global Gummy Supplements Market Performance - Potential Analysis (2025)
5.3. Vitamin Gummies
 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 5.3.2. Market Size Analysis, by Region, 2025–2035
5.4. Omega Fatty Acid Gummies
 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 5.4.2. Market Size Analysis, by Region, 2025–2035
5.5. Collagen Gummies
 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 5.5.2. Market Size Analysis, by Region, 2025–2035
5.6. CBD Gummies
 5.6.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 5.6.2. Market Size Analysis, by Region, 2025–2035
Chapter 6. Global Gummy Supplements Market Size & Forecasts by Starch Ingredient 2025–2035
6.1. Market Overview
6.2. Corn Starch
 6.2.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 6.2.2. Market Size Analysis, by Region, 2025–2035
6.3. Potato Starch
6.4. Tapioca Starch
6.5. Others
Chapter 7. Global Gummy Supplements Market Size & Forecasts by Distribution Channel 2025–2035
7.1. Market Overview
7.2. Online Retail
7.3. Pharmacy Stores
7.4. Supermarkets & Hypermarkets
7.5. Specialty Stores
7.6. Others
Chapter 8. Global Gummy Supplements Market Size & Forecasts by End User 2025–2035
8.1. Market Overview
8.2. Adults
8.3. Children
8.4. Geriatric
Chapter 9. Global Gummy Supplements Market Size & Forecasts by Functionality 2025–2035
9.1. Market Overview
9.2. Immunity
9.3. Skin, Hair & Nails
9.4. Fertility
9.5. Bone Health
9.6. Other Functionalities
Chapter 10. Global Gummy Supplements Market Size & Forecasts by Region 2025–2035
10.1. Global Market Snapshot
10.2. Top Leading & Emerging Countries
10.3. North America Gummy Supplements Market
 10.3.1. U.S.
  10.3.1.1. Type Breakdown Size & Forecasts, 2025–2035
  10.3.1.2. Functionality Breakdown Size & Forecasts, 2025–2035
 10.3.2. Canada
  10.3.2.1. Type Breakdown Size & Forecasts, 2025–2035
  10.3.2.2. Functionality Breakdown Size & Forecasts, 2025–2035
10.4. Europe Gummy Supplements Market
 10.4.1. UK
 10.4.2. Germany
 10.4.3. France
 10.4.4. Spain
 10.4.5. Italy
 10.4.6. Rest of Europe
10.5. Asia Pacific Gummy Supplements Market
 10.5.1. China
 10.5.2. India
 10.5.3. Japan
 10.5.4. Australia
 10.5.5. South Korea
 10.5.6. Rest of Asia Pacific
10.6. Latin America Gummy Supplements Market
 10.6.1. Brazil
 10.6.2. Mexico
10.7. Middle East and Africa Gummy Supplements Market
 10.7.1. UAE
 10.7.2. Saudi Arabia
 10.7.3. South Africa
 10.7.4. Rest of Middle East & Africa
Chapter 11. Competitive Intelligence
11.1. Top Market Strategies
11.2. Bayer AG
 11.2.1. Company Overview
 11.2.2. Key Executives
 11.2.3. Company Snapshot
 11.2.4. Financial Performance (Subject to Data Availability)
 11.2.5. Product/Services Port
 11.2.6. Recent Development
 11.2.7. Market Strategies
 11.2.8. SWOT Analysis
11.3. Nature’s Bounty Co.
11.4. Church & Dwight Co., Inc.
11.5. Herbaland Naturals Inc.
11.6. Olly Public Benefit Corporation
11.7. SmartyPants Vitamins
11.8. Pharmavite LLC
11.9. Unilever PLC
11.10. Pfizer Inc.
11.11. Vitafusion
11.12. Lifeable
11.13. Zarbee’s, Inc.
11.14. Nestlé S.A.
11.15. NutraBlast
11.16. NutraScience Labs