Summary

The Global Identity as a Service (IDaaS) Market is valued at approximately USD 9.93 billion in 2024 and is projected to flourish at a remarkable CAGR of 25.30% over the forecast period 2025-2035. As digital transformation accelerates and perimeter-based security models give way to identity-centric architectures, IDaaS solutions are fast becoming indispensable across industries. These cloud-based identity management tools enable businesses to manage user authentication, authorization, and access controls efficiently across hybrid IT environments. From seamless single sign-on (SSO) and multi-factor authentication (MFA) to robust governance and compliance capabilities, IDaaS is reshaping how enterprises secure identities while enhancing user experience.
The proliferation of remote work environments, cloud computing, mobile device usage, and the expanding ecosystem of SaaS applications have collectively amplified the attack surface, necessitating scalable and centralized identity management solutions. Organizations are increasingly gravitating toward IDaaS platforms not just to safeguard access points, but to streamline onboarding, enforce zero-trust models, and ensure compliance with regulatory mandates such as GDPR, HIPAA, and CCPA. Furthermore, advances in AI and machine learning are enabling predictive analytics in IDaaS platforms—detecting suspicious activities in real time and triggering risk-based adaptive authentication.
From a regional lens, North America held the lion’s share of the market in 2024, thanks to its sophisticated cybersecurity infrastructure, mature digital ecosystems, and stringent regulatory frameworks that necessitate continuous identity governance. The United States is a key innovator in cloud identity technologies, bolstered by an active ecosystem of enterprise cloud providers, tech conglomerates, and start-ups. Meanwhile, Asia Pacific is poised to witness the fastest growth rate, underpinned by rapid digitalization, increasing cyber threats, and a growing awareness around data protection. Economies like India, China, and Australia are experiencing a surge in demand for secure and scalable identity access management solutions. Europe remains a strong contender, with regulatory pressures and strong enterprise emphasis on data privacy driving substantial investments in IDaaS.
Major market players included in this report are:
• Microsoft Corporation
• IBM Corporation
• Oracle Corporation
• Okta, Inc.
• Ping Identity Corporation
• Google LLC
• Salesforce, Inc.
• Broadcom Inc.
• SailPoint Technologies Holdings, Inc.
• ForgeRock
• CyberArk Software Ltd.
• HID Global Corporation
• JumpCloud Inc.
• SecureAuth Corporation
• OneLogin, Inc.
Global Identity as a Service Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025–2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope – Free report customization (equivalent up to 8 analysts’ working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:
By Type:
• Provisioning
• Single Sign-On (SSO)
• Multi-Factor Authentication (MFA)
• Directory Services
• Audit, Compliance & Governance
• Password Management
• Others
By Deployment:
• Public Cloud
• Private Cloud
• Hybrid Cloud
By End-Use:
• BFSI
• Healthcare
• IT & Telecom
• Retail & E-commerce
• Government & Public Sector
• Education
• Manufacturing
• Others
By Region:
North America
• U.S.
• Canada
Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
Latin America
• Brazil
• Mexico
Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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Table of Contents

Table of contents
Chapter 1. Global Identity as a Service Market Report Scope & Methodology
1.1. Research Objective
1.2. Research Methodology
1.2.1. Forecast Model
1.2.2. Desk Research
1.2.3. Top-Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
1.4.1. Market Definition
1.4.2. Market Segmentation
1.5. Research Assumptions
1.5.1. Inclusion & Exclusion
1.5.2. Limitations
1.5.3. Years Considered for the Study
Chapter 2. Executive Summary
2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings
Chapter 3. Global Identity as a Service Market Forces Analysis
3.1. Market Forces Shaping the Global IDaaS Market (2024–2035)
3.2. Drivers
3.2.1. Accelerated Digital Transformation & Hybrid IT Adoption
3.2.2. Proliferation of Remote Work & Mobile Access
3.2.3. Expansion of SaaS Ecosystems & Cloud Migration
3.3. Restraints
3.3.1. Data Privacy & Regulatory Compliance Challenges
3.3.2. Legacy System Integration Complexity
3.4. Opportunities
3.4.1. AI-Driven Risk Analytics & Adaptive Authentication
3.4.2. Zero-Trust Security Model Adoption
Chapter 4. Global Identity as a Service Industry Analysis
4.1. Porter’s Five Forces Model
4.1.1. Bargaining Power of Buyers
4.1.2. Bargaining Power of Suppliers
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s Five Forces Forecast Model (2024–2035)
4.3. PESTEL Analysis
4.3.1. Political
4.3.2. Economic
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024–2025)
4.7. Global Pricing Analysis and Trends (2025)
4.8. Analyst Recommendations & Conclusion
Chapter 5. Global Identity as a Service Market Size & Forecasts by Type (2025–2035)
5.1. Market Overview
5.2. Provisioning
5.2.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
5.2.2. Market Size Analysis, by Region, 2025–2035
5.3. Single Sign-On (SSO)
5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
5.3.2. Market Size Analysis, by Region, 2025–2035
5.4. Multi-Factor Authentication (MFA)
5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
5.4.2. Market Size Analysis, by Region, 2025–2035
5.5. Directory Services
5.6. Audit, Compliance & Governance
5.7. Password Management
5.8. Others
Chapter 6. Global Identity as a Service Market Size & Forecasts by Deployment (2025–2035)
6.1. Market Overview
6.2. Public Cloud
6.2.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
6.2.2. Market Size Analysis, by Region, 2025–2035
6.3. Private Cloud
6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
6.3.2. Market Size Analysis, by Region, 2025–2035
6.4. Hybrid Cloud
6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
6.4.2. Market Size Analysis, by Region, 2025–2035
Chapter 7. Global Identity as a Service Market Size & Forecasts by End-Use (2025–2035)
7.1. Market Overview
7.2. BFSI
7.2.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
7.2.2. Market Size Analysis, by Region, 2025–2035
7.3. Healthcare
7.4. IT & Telecom
7.5. Retail & E-commerce
7.6. Government & Public Sector
7.7. Education
7.8. Manufacturing
7.9. Others
Chapter 8. Global Identity as a Service Market Size & Forecasts by Region (2025–2035)
8.1. Regional Market Snapshot
8.2. Top Leading & Emerging Countries
8.3. North America IDaaS Market
8.3.1. U.S. IDaaS Market
8.3.1.1. Type Breakdown Size & Forecasts, 2025–2035
8.3.1.2. Deployment Breakdown Size & Forecasts, 2025–2035
8.3.2. Canada IDaaS Market
8.4. Europe IDaaS Market
8.4.1. UK IDaaS Market
8.4.2. Germany IDaaS Market
8.4.3. France IDaaS Market
8.4.4. Spain IDaaS Market
8.4.5. Italy IDaaS Market
8.4.6. Rest of Europe IDaaS Market
8.5. Asia Pacific IDaaS Market
8.5.1. China IDaaS Market
8.5.2. India IDaaS Market
8.5.3. Japan IDaaS Market
8.5.4. Australia IDaaS Market
8.5.5. South Korea IDaaS Market
8.5.6. Rest of Asia Pacific IDaaS Market
8.6. Latin America IDaaS Market
8.6.1. Brazil IDaaS Market
8.6.2. Mexico IDaaS Market
8.7. Middle East & Africa IDaaS Market
8.7.1. UAE IDaaS Market
8.7.2. Saudi Arabia IDaaS Market
8.7.3. South Africa IDaaS Market
8.7.4. Rest of Middle East & Africa IDaaS Market
Chapter 9. Competitive Intelligence
9.1. Top Market Strategies
9.2. Microsoft Corporation
9.2.1. Company Overview
9.2.2. Key Executives
9.2.3. Company Snapshot
9.2.4. Financial Performance (Subject to Data Availability)
9.2.5. Product/Services Portfolio
9.2.6. Recent Developments
9.2.7. Market Strategies
9.2.8. SWOT Analysis
9.3. IBM Corporation
9.4. Oracle Corporation
9.5. Okta, Inc.
9.6. Ping Identity Corporation
9.7. Google LLC
9.8. Salesforce, Inc.
9.9. Broadcom Inc.
9.10. SailPoint Technologies Holdings, Inc.
9.11. ForgeRock
9.12. CyberArk Software Ltd.
9.13. HID Global Corporation
9.14. JumpCloud Inc.
9.15. SecureAuth Corporation
9.16. OneLogin, Inc.