Summary

The Global Text Analytics Market was valued at approximately USD 3.96 billion in 2024 and is projected to grow robustly, expanding at a CAGR of 14.73% during the forecast period from 2025 to 2035. As enterprises continue to navigate a deluge of unstructured data from emails, chats, reviews, and social media, the demand for technologies that can decipher, contextualize, and transform this text into actionable intelligence has reached a tipping point. Text analytics, powered by advances in natural language processing (NLP), artificial intelligence (AI), and machine learning (ML), has emerged as a critical tool in decoding customer sentiments, detecting fraud, automating compliance, and driving strategic business insights.
As organizations strive to become more agile and customer-centric, the adoption of text analytics has accelerated across industries, particularly in domains where customer interactions and feedback loops shape business performance. Customer experience management, in particular, is witnessing increased traction as companies deploy text analytics to extract meaningful insights from multichannel interactions. Moreover, workforce analytics is also benefitting from these solutions, enabling businesses to decode employee feedback, engagement levels, and organizational culture metrics. However, challenges such as data privacy concerns, language complexities, and the high cost of implementation—especially for on-premise solutions—could dampen market momentum to some extent.
Regionally, North America currently leads the global text analytics market, driven by a highly digitized economy, strong presence of AI/ML developers, and mature enterprises increasingly investing in business intelligence platforms. The U.S. has emerged as the innovation hub with heavy investments in advanced analytics and natural language understanding. Europe is also witnessing steady adoption, primarily fueled by growing emphasis on regulatory compliance, GDPR mandates, and digital transformation initiatives. Meanwhile, the Asia Pacific region is expected to witness the highest growth rate during the forecast period, underpinned by expanding digital footprints, booming e-commerce, and an increasing focus on customer service automation in emerging economies like India, China, and Southeast Asia.
Major market player included in this report are:
• IBM Corporation
• Microsoft Corporation
• SAP SE
• SAS Institute Inc.
• OpenText Corporation
• Google LLC
• Amazon Web Services, Inc.
• Oracle Corporation
• Clarabridge, Inc.
• RapidMiner, Inc.
• Angoss Software Corporation
• Lexalytics, Inc.
• MeaningCloud LLC
• Qualtrics International Inc.
• Salesforce, Inc.
Global Text Analytics Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025–2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope – Free report customization (equivalent up to 8 analysts’ working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:
By Component:
• Software
• Services
By Application:
• Customer Experience Management
• Workforce Management
By Deployment:
• On-Premise
• Cloud
By Vertical:
• BFSI
• Manufacturing
• Government
• Retail
• E-Commerce
By Region:
North America
• U.S.
• Canada
Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
Latin America
• Brazil
• Mexico
Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with country-level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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Table of Contents

Table of Contents
Chapter 1. Global Text Analytics Market Report Scope & Methodology
1.1. Research Objective
1.2. Research Methodology
 1.2.1. Forecast Model
 1.2.2. Desk Research
 1.2.3. Top-Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
 1.4.1. Market Definition
 1.4.2. Market Segmentation
1.5. Research Assumption
 1.5.1. Inclusion & Exclusion
 1.5.2. Limitations
 1.5.3. Years Considered for the Study
Chapter 2. Executive Summary
2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings
Chapter 3. Global Text Analytics Market Forces Analysis
3.1. Market Forces Shaping the Global Text Analytics Market (2024–2035)
3.2. Drivers
 3.2.1. Escalating Need to Analyze Unstructured Data Streams
 3.2.2. Proliferation of AI/ML and NLP Technologies
3.3. Restraints
 3.3.1. Data Privacy and Security Concerns
 3.3.2. High Implementation and Integration Costs
3.4. Opportunities
 3.4.1. Rising Demand in E-Commerce and Customer Centricity
 3.4.2. Integration with Enterprise Resource Planning Systems
Chapter 4. Global Text Analytics Industry Analysis
4.1. Porter’s Five Forces Model
 4.1.1. Bargaining Power of Buyers
 4.1.2. Bargaining Power of Suppliers
 4.1.3. Threat of New Entrants
 4.1.4. Threat of Substitutes
 4.1.5. Competitive Rivalry
4.2. Porter’s Five Forces Forecast Model (2024–2035)
4.3. PESTEL Analysis
 4.3.1. Political
 4.3.2. Economic
 4.3.3. Social
 4.3.4. Technological
 4.3.5. Environmental
 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024–2025)
4.7. Global Pricing Analysis and Trends 2025
4.8. Analyst Recommendation & Conclusion
Chapter 5. Global Text Analytics Market Size & Forecasts by Component 2025–2035
5.1. Market Overview
5.2. Software
 5.2.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 5.2.2. Market Size Analysis by Region, 2025–2035
5.3. Services
 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 5.3.2. Market Size Analysis by Region, 2025–2035
Chapter 6. Global Text Analytics Market Size & Forecasts by Application 2025–2035
6.1. Market Overview
6.2. Customer Experience Management
 6.2.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 6.2.2. Market Size Analysis by Region, 2025–2035
6.3. Workforce Management
 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 6.3.2. Market Size Analysis by Region, 2025–2035
Chapter 7. Global Text Analytics Market Size & Forecasts by Region 2025–2035
7.1. Regional Market Snapshot
7.2. Top Leading & Emerging Countries
7.3. North America Text Analytics Market
 7.3.1. U.S. Text Analytics Market
  7.3.1.1. Component Breakdown Size & Forecasts, 2025–2035
  7.3.1.2. Application Breakdown Size & Forecasts, 2025–2035
 7.3.2. Canada Text Analytics Market
  7.3.2.1. Component Breakdown Size & Forecasts, 2025–2035
  7.3.2.2. Application Breakdown Size & Forecasts, 2025–2035
7.4. Europe Text Analytics Market
 7.4.1. UK Text Analytics Market
  7.4.1.1. Component Breakdown Size & Forecasts, 2025–2035
  7.4.1.2. Application Breakdown Size & Forecasts, 2025–2035
 7.4.2. Germany Text Analytics Market
  7.4.2.1. Component Breakdown Size & Forecasts, 2025–2035
  7.4.2.2. Application Breakdown Size & Forecasts, 2025–2035
 7.4.3. France Text Analytics Market
  7.4.3.1. Component Breakdown Size & Forecasts, 2025–2035
  7.4.3.2. Application Breakdown Size & Forecasts, 2025–2035
 7.4.4. Spain Text Analytics Market
  7.4.4.1. Component Breakdown Size & Forecasts, 2025–2035
  7.4.4.2. Application Breakdown Size & Forecasts, 2025–2035
 7.4.5. Italy Text Analytics Market
  7.4.5.1. Component Breakdown Size & Forecasts, 2025–2035
  7.4.5.2. Application Breakdown Size & Forecasts, 2025–2035
 7.4.6. Rest of Europe Text Analytics Market
  7.4.6.1. Component Breakdown Size & Forecasts, 2025–2035
  7.4.6.2. Application Breakdown Size & Forecasts, 2025–2035
7.5. Asia Pacific Text Analytics Market
 7.5.1. China Text Analytics Market
  7.5.1.1. Component Breakdown Size & Forecasts, 2025–2035
  7.5.1.2. Application Breakdown Size & Forecasts, 2025–2035
 7.5.2. India Text Analytics Market
  7.5.2.1. Component Breakdown Size & Forecasts, 2025–2035
  7.5.2.2. Application Breakdown Size & Forecasts, 2025–2035
 7.5.3. Japan Text Analytics Market
  7.5.3.1. Component Breakdown Size & Forecasts, 2025–2035
  7.5.3.2. Application Breakdown Size & Forecasts, 2025–2035
 7.5.4. Australia Text Analytics Market
  7.5.4.1. Component Breakdown Size & Forecasts, 2025–2035
  7.5.4.2. Application Breakdown Size & Forecasts, 2025–2035
 7.5.5. South Korea Text Analytics Market
  7.5.5.1. Component Breakdown Size & Forecasts, 2025–2035
  7.5.5.2. Application Breakdown Size & Forecasts, 2025–2035
 7.5.6. Rest of Asia Pacific Text Analytics Market
  7.5.6.1. Component Breakdown Size & Forecasts, 2025–2035
  7.5.6.2. Application Breakdown Size & Forecasts, 2025–2035
7.6. Latin America Text Analytics Market
 7.6.1. Brazil Text Analytics Market
  7.6.1.1. Component Breakdown Size & Forecasts, 2025–2035
  7.6.1.2. Application Breakdown Size & Forecasts, 2025–2035
 7.6.2. Mexico Text Analytics Market
  7.6.2.1. Component Breakdown Size & Forecasts, 2025–2035
  7.6.2.2. Application Breakdown Size & Forecasts, 2025–2035
7.7. Middle East & Africa Text Analytics Market
 7.7.1. UAE Text Analytics Market
  7.7.1.1. Component Breakdown Size & Forecasts, 2025–2035
  7.7.1.2. Application Breakdown Size & Forecasts, 2025–2035
 7.7.2. Saudi Arabia Text Analytics Market
  7.7.2.1. Component Breakdown Size & Forecasts, 2025–2035
  7.7.2.2. Application Breakdown Size & Forecasts, 2025–2035
 7.7.3. South Africa Text Analytics Market
  7.7.3.1. Component Breakdown Size & Forecasts, 2025–2035
  7.7.3.2. Application Breakdown Size & Forecasts, 2025–2035
Chapter 8. Competitive Intelligence
8.1. Top Market Strategies
8.2. IBM Corporation
 8.2.1. Company Overview
 8.2.2. Key Executives
 8.2.3. Company Snapshot
 8.2.4. Financial Performance (Subject to Data Availability)
 8.2.5. Product/Services Portfolio
 8.2.6. Recent Development
 8.2.7. Market Strategies
 8.2.8. SWOT Analysis
8.3. Microsoft Corporation
8.4. SAP SE
8.5. SAS Institute Inc.
8.6. OpenText Corporation
8.7. Google LLC
8.8. Amazon Web Services, Inc.
8.9. Oracle Corporation
8.10. Clarabridge, Inc.
8.11. RapidMiner, Inc.
8.12. Angoss Software Corporation
8.13. Lexalytics, Inc.
8.14. MeaningCloud LLC
8.15. Qualtrics International Inc.
8.16. Salesforce, Inc.