Summary

The Global Voice of Customer (VOC) Market is valued at approximately USD 1.5 billion in 2024 and is projected to expand steadily to USD 3.91 billion by 2035, growing at a CAGR of 9.1% over the forecast period 2025-2035. Voice of Customer platforms are designed to capture, analyze, and operationalize customer feedback across digital and physical touchpoints, thereby allowing enterprises to translate raw sentiment into actionable business intelligence. As organizations increasingly pivot toward customer-centric operating models, VOC solutions are being woven into strategic decision-making, experience management, and brand differentiation initiatives. The marketfs growth trajectory is underpinned by rapid digital transformation, rising competition across industries, and the need to close feedback loops in real time to sustain customer loyalty and lifetime value.
As enterprises scale omnichannel engagement strategies, the demand for sophisticated VOC tools has accelerated markedly. Businesses are leaning into survey tools, feedback management software, and advanced analytics engines to pick up on evolving customer expectations and pain points before they escalate into churn risks. The integration of artificial intelligence, natural language processing, and sentiment analysis has further pushed the envelope, enabling organizations to move beyond descriptive feedback toward predictive and prescriptive insights. Moreover, the proliferation of smartphones and tablets has amplified the volume and velocity of customer feedback, compelling enterprises to double down on automated, cloud-enabled VOC ecosystems. However, challenges such as data privacy compliance, integration complexity with legacy systems, and uneven digital maturity across regions continue to temper adoption rates in certain pockets of the market during the 2025-2035 forecast window.

The detailed segments and sub-segments included in the report are:
By Industry Vertical:
- Retail
- Healthcare
By Tool Type:
- Survey Tools
- Feedback Management Software
By Deployment Type:
- Cloud-based
- On-premise
By User Type:
- Small and Medium Enterprises (SMEs)
- Large Enterprises
By Device Type:
- Smartphones
- Tablets
By Region:
North America
- U.S.
- Canada
Europe
- UK
- Germany
- France
- Spain
- Italy
- Rest of Europe
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia Pacific
Latin America
- Brazil
- Mexico
Middle East & Africa
- UAE
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
Among the various segments, large enterprises are expected to dominate the Global Voice of Customer Market over the forecast period. Large organizations, operating across multiple geographies and customer touchpoints, are increasingly rolling out enterprise-grade VOC platforms to harmonize feedback streams and standardize experience metrics. Their higher IT budgets and strategic emphasis on data-driven decision-making allow them to adopt comprehensive, end-to-end VOC solutions that integrate seamlessly with CRM, ERP, and customer experience management systems. While SMEs are gradually catching up-particularly through modular and subscription-based cloud offerings-large enterprises are likely to retain their dominance due to scale advantages and deeper analytical requirements.
From a revenue standpoint, cloud-based VOC solutions currently command the largest share of the market. Cloud deployment models are being favored for their scalability, faster implementation timelines, and lower upfront infrastructure costs, which collectively allow organizations to roll out VOC programs across regions without operational friction. Additionally, cloud platforms enable continuous updates, advanced analytics, and easier integration with third-party applications, making them especially attractive in fast-moving customer experience landscapes. Although on-premise solutions still find relevance in highly regulated environments where data sovereignty is paramount, cloud-based offerings continue to pull ahead in terms of revenue contribution and adoption momentum.
Geographically, North America continues to lead the Global Voice of Customer Market, supported by early technology adoption, a mature customer experience culture, and the strong presence of leading VOC vendors. Enterprises in the region have been quick to double down on advanced analytics and AI-driven feedback systems to differentiate in saturated markets. Europe follows closely, driven by a strong focus on customer satisfaction and compliance-led data governance frameworks. Meanwhile, Asia Pacific is emerging as the fastest-growing region during the forecast period, fueled by rapid digitalization, expanding retail and healthcare sectors, and a burgeoning base of mobile-first consumers in countries such as China and India. Latin America and the Middle East & Africa are also witnessing steady uptake as organizations increasingly wake up to the strategic value of structured customer feedback.

Major market players included in this report are:
- Oracle Corporation
- Qualtrics International Inc.
- Medallia Inc.
- Salesforce, Inc.
- SAP SE
- NICE Ltd.
- Verint Systems Inc.
- Zendesk, Inc.
- InMoment, Inc.
- QuestionPro Inc.
- HubSpot, Inc.
- SurveyMonkey (Momentive Inc.)
- Clarabridge (Qualtrics)
- Zoho Corporation
- Freshworks Inc.

Global Voice of Customer (VOC) Market Report Scope:
- Historical Data - 2023, 2024
- Base Year for Estimation - 2024
- Forecast period - 2025-2035
- Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
- Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
- Customization Scope - Free report customization (equivalent to up to 8 analystsf working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments and countries in recent years and to forecast their values over the coming decade. The report is structured to blend qualitative insights with quantitative rigor, offering stakeholders a holistic view of the Global Voice of Customer Market. It delves into critical growth drivers, restraints, and emerging opportunities that are set to shape market evolution between 2025 and 2035. Furthermore, the study maps competitive dynamics, product portfolios, and strategic initiatives of key players, while also highlighting micro-market opportunities that investors and decision-makers can tap into as customer experience continues to rise to the top of corporate agendas.

Key Takeaways:
- Market estimates and forecasts for 10 years from 2025 to 2035.
- Annualized revenues and regional-level analysis for each market segment.
- Detailed analysis of the geographical landscape with country-level insights.
- Competitive landscape profiling major players and their strategic initiatives.
- In-depth assessment of market structure, demand-side, and supply-side dynamics.

ページTOPに戻る

Table of Contents

Table of Contents

Chapter 1. Global Voice of Customer (VOC) Market Report Scope & Methodology
1.1. Research Objective
1.2. Research Methodology
1.2.1. Forecast Model
1.2.2. Desk Research
1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
1.4.1. Market Definition
1.4.2. Market Segmentation
1.5. Research Assumption
1.5.1. Inclusion & Exclusion
1.5.2. Limitations
1.5.3. Years Considered for the Study

Chapter 2. Executive Summary
2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. key Findings

Chapter 3. Global Voice of Customer (VOC) Market Forces Analysis
3.1. Market Forces Shaping The Global Voice of Customer (VOC) Market (2025-2035)
3.2. Drivers
3.2.1. rapid digital transformation
3.2.2. rising competition across industries
3.3. Restraints
3.3.1. data privacy compliance and integration complexity with legacy systems
3.4. Opportunities
3.4.1. need to close feedback loops in real time to sustain customer loyalty

Chapter 4. Global Voice of Customer (VOC) Industry Analysis
4.1. Porter’s 5 Forces Model
4.1.1. Bargaining Power of Buyer
4.1.2. Bargaining Power of Supplier
4.1.3. Threat of New Entrants
4.1.4. Threat of Substitutes
4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Forecast Model (2025-2035)
4.3. PESTEL Analysis
4.3.1. Political
4.3.2. Economical
4.3.3. Social
4.3.4. Technological
4.3.5. Environmental
4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2025-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Voice of Customer (VOC) Market Size & Forecasts by Industry Vertical 2025-2035
5.1. Market Overview
5.2. Global Voice of Customer (VOC) Market Performance - Potential Analysis (2025)
5.3. Retail
5.3.1. Top Countries Breakdown Estimates & Forecasts, 2025-2035
5.3.2. Market size analysis, by region, 2025-2035
5.4. Healthcare
5.4.1. Top Countries Breakdown Estimates & Forecasts, 2025-2035
5.4.2. Market size analysis, by region, 2025-2035

Chapter 6. Global Voice of Customer (VOC) Market Size & Forecasts by Tool Type 2025-2035
6.1. Market Overview
6.2. Global Voice of Customer (VOC) Market Performance - Potential Analysis (2025)
6.3. Survey Tools
6.3.1. Top Countries Breakdown Estimates & Forecasts, 2025-2035
6.3.2. Market size analysis, by region, 2025-2035
6.4. Feedback Management Software
6.4.1. Top Countries Breakdown Estimates & Forecasts, 2025-2035
6.4.2. Market size analysis, by region, 2025-2035
Chapter 7. Global Voice of Customer (VOC) Market Size & Forecasts by Deployment Type 2025–2035
7.1. Market Overview
7.2. Global Voice of Customer (VOC) Market Performance - Potential Analysis (2025)
7.3. Cloud Based
7.3.1. Top Countries Breakdown Estimates & Forecasts, 2025-2035
7.3.2. Market size analysis, by region, 2025-2035
7.4. On premise
7.4.1. Top Countries Breakdown Estimates & Forecasts, 2025-2035
7.4.2. Market size analysis, by region, 2025-2035

Chapter 8. Global Voice of Customer (VOC) Market Size & Forecasts by User type 2025–2035
8.1. Market Overview
8.2. Global Voice of Customer (VOC) Market Performance - Potential Analysis (2025)
8.3. Small and Medium Enterprises (SMEs)
8.3.1. Top Countries Breakdown Estimates & Forecasts, 2025-2035
8.3.2. Market size analysis, by region, 2025-2035
8.4. Large Enterprises
8.4.1. Top Countries Breakdown Estimates & Forecasts, 2025-2035
8.4.2. Market size analysis, by region, 2025-2035

Chapter 9. Global Voice of Customer (VOC) Market Size & Forecasts by Device Type 2025–2035
9.1. Market Overview
9.2. Global Voice of Customer (VOC) Market Performance - Potential Analysis (2025)
9.3. Smartphones
9.3.1. Top Countries Breakdown Estimates & Forecasts, 2025-2035
9.3.2. Market size analysis, by region, 2025-2035
9.4. Tablets
9.4.1. Top Countries Breakdown Estimates & Forecasts, 2025-2035
9.4.2. Market size analysis, by region, 2025-2035

Chapter 10. Global Voice of Customer (VOC) Market Size & Forecasts by Region 2025–2035
10.1. Growth Voice of Customer (VOC) Market, Regional Market Snapshot
10.2. Top Leading & Emerging Countries
10.3. North America Voice of Customer (VOC) Market
10.3.1. U.S. Voice of Customer (VOC) Market
10.3.1.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.3.1.2. Tool Type breakdown size & forecasts, 2025-2035
10.3.1.3. Deployment Type breakdown size & forecasts, 2025-2035
10.3.1.4. User Type breakdown size & forecasts, 2025-2035
10.3.1.5. Device Type breakdown size & forecasts, 2025-2035
10.3.2. Canada Voice of Customer (VOC) Market
10.3.2.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.3.2.2. Tool Type breakdown size & forecasts, 2025-2035
10.3.2.3. Deployment Type breakdown size & forecasts, 2025-2035
10.3.2.4. User Type breakdown size & forecasts, 2025-2035
10.3.2.5. Device Type breakdown size & forecasts, 2025-2035
10.4. Europe Voice of Customer (VOC) Market
10.4.1. UK Voice of Customer (VOC) Market
10.4.1.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.4.1.2. Tool Type breakdown size & forecasts, 2025-2035
10.4.1.3. Deployment Type breakdown size & forecasts, 2025-2035
10.4.1.4. User Type breakdown size & forecasts, 2025-2035
10.4.1.5. Device Type breakdown size & forecasts, 2025-2035
10.4.2. Germany Voice of Customer (VOC) Market
10.4.2.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.4.2.2. Tool Type breakdown size & forecasts, 2025-2035
10.4.2.3. Deployment Type breakdown size & forecasts, 2025-2035
10.4.2.4. User Type breakdown size & forecasts, 2025-2035
10.4.2.5. Device Type breakdown size & forecasts, 2025-2035
10.4.3. France Voice of Customer (VOC) Market
10.4.3.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.4.3.2. Tool Type breakdown size & forecasts, 2025-2035
10.4.3.3. Deployment Type breakdown size & forecasts, 2025-2035
10.4.3.4. User Type breakdown size & forecasts, 2025-2035
10.4.3.5. Device Type breakdown size & forecasts, 2025-2035
10.4.4. Spain Voice of Customer (VOC) Market
10.4.4.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.4.4.2. Tool Type breakdown size & forecasts, 2025-2035
10.4.4.3. Deployment Type breakdown size & forecasts, 2025-2035
10.4.4.4. User Type breakdown size & forecasts, 2025-2035
10.4.4.5. Device Type breakdown size & forecasts, 2025-2035
10.4.5. Italy Voice of Customer (VOC) Market
10.4.5.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.4.5.2. Tool Type breakdown size & forecasts, 2025-2035
10.4.5.3. Deployment Type breakdown size & forecasts, 2025-2035
10.4.5.4. User Type breakdown size & forecasts, 2025-2035
10.4.5.5. Device Type breakdown size & forecasts, 2025-2035
10.4.6. Rest of Europe Voice of Customer (VOC) Market
10.4.6.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.4.6.2. Tool Type breakdown size & forecasts, 2025-2035
10.4.6.3. Deployment Type breakdown size & forecasts, 2025-2035
10.4.6.4. User Type breakdown size & forecasts, 2025-2035
10.4.6.5. Device Type breakdown size & forecasts, 2025-2035
10.5. Asia Pacific Voice of Customer (VOC) Market
10.5.1. China Voice of Customer (VOC) Market
10.5.1.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.5.1.2. Tool Type breakdown size & forecasts, 2025-2035
10.5.1.3. Deployment Type breakdown size & forecasts, 2025-2035
10.5.1.4. User Type breakdown size & forecasts, 2025-2035
10.5.1.5. Device Type breakdown size & forecasts, 2025-2035
10.5.2. India Voice of Customer (VOC) Market
10.5.2.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.5.2.2. Tool Type breakdown size & forecasts, 2025-2035
10.5.2.3. Deployment Type breakdown size & forecasts, 2025-2035
10.5.2.4. User Type breakdown size & forecasts, 2025-2035
10.5.2.5. Device Type breakdown size & forecasts, 2025-2035
10.5.3. Japan Voice of Customer (VOC) Market
10.5.3.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.5.3.2. Tool Type breakdown size & forecasts, 2025-2035
10.5.3.3. Deployment Type breakdown size & forecasts, 2025-2035
10.5.3.4. User Type breakdown size & forecasts, 2025-2035
10.5.3.5. Device Type breakdown size & forecasts, 2025-2035
10.5.4. Australia Voice of Customer (VOC) Market
10.5.4.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.5.4.2. Tool Type breakdown size & forecasts, 2025-2035
10.5.4.3. Deployment Type breakdown size & forecasts, 2025-2035
10.5.4.4. User Type breakdown size & forecasts, 2025-2035
10.5.4.5. Device Type breakdown size & forecasts, 2025-2035
10.5.5. South Korea Voice of Customer (VOC) Market
10.5.5.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.5.5.2. Tool Type breakdown size & forecasts, 2025-2035
10.5.5.3. Deployment Type breakdown size & forecasts, 2025-2035
10.5.5.4. User Type breakdown size & forecasts, 2025-2035
10.5.5.5. Device Type breakdown size & forecasts, 2025-2035
10.5.6. Rest of APAC Voice of Customer (VOC) Market
10.5.6.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.5.6.2. Tool Type breakdown size & forecasts, 2025-2035
10.5.6.3. Deployment Type breakdown size & forecasts, 2025-2035
10.5.6.4. User Type breakdown size & forecasts, 2025-2035
10.5.6.5. Device Type breakdown size & forecasts, 2025-2035
10.6. Latin America Voice of Customer (VOC) Market
10.6.1. Brazil Voice of Customer (VOC) Market
10.6.1.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.6.1.2. Tool Type breakdown size & forecasts, 2025-2035
10.6.1.3. Deployment Type breakdown size & forecasts, 2025-2035
10.6.1.4. User Type breakdown size & forecasts, 2025-2035
10.6.1.5. Device Type breakdown size & forecasts, 2025-2035
10.6.2. Mexico Voice of Customer (VOC) Market
10.6.2.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.6.2.2. Tool Type breakdown size & forecasts, 2025-2035
10.6.2.3. Deployment Type breakdown size & forecasts, 2025-2035
10.6.2.4. User Type breakdown size & forecasts, 2025-2035
10.6.2.5. Device Type breakdown size & forecasts, 2025-2035
10.7. Middle East and Africa Voice of Customer (VOC) Market
10.7.1. UAE Voice of Customer (VOC) Market
10.7.1.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.7.1.2. Tool Type breakdown size & forecasts, 2025-2035
10.7.1.3. Deployment Type breakdown size & forecasts, 2025-2035
10.7.1.4. User Type breakdown size & forecasts, 2025-2035
10.7.1.5. Device Type breakdown size & forecasts, 2025-2035
10.7.2. Saudi Arabia (KSA) Voice of Customer (VOC) Market
10.7.2.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.7.2.2. Tool Type breakdown size & forecasts, 2025-2035
10.7.2.3. Deployment Type breakdown size & forecasts, 2025-2035
10.7.2.4. User Type breakdown size & forecasts, 2025-2035
10.7.2.5. Device Type breakdown size & forecasts, 2025-2035
10.7.3. South Africa Voice of Customer (VOC) Market
10.7.3.1. Industry Vertical breakdown size & forecasts, 2025-2035
10.7.3.2. Tool Type breakdown size & forecasts, 2025-2035
10.7.3.3. Deployment Type breakdown size & forecasts, 2025-2035
10.7.3.4. User Type breakdown size & forecasts, 2025-2035
10.7.3.5. Device Type breakdown size & forecasts, 2025-2035

Chapter 11. Competitive Intelligence
11.1. Top Market Strategies
11.2. Oracle Corporation
11.2.1. Company Overview
11.2.2. Key Executives
11.2.3. Company Snapshot
11.2.4. Financial Performance (Subject to Data Availability)
11.2.5. Product/Services Port
11.2.6. Recent Development
11.2.7. Market Strategies
11.2.8. SWOT Analysis
11.3. Qualtrics International Inc.
11.4. Medallia Inc.
11.5. Salesforce, Inc.
11.6. SAP SE
11.7. NICE Ltd.
11.8. Verint Systems Inc.
11.9. Zendesk, Inc.
11.10. InMoment, Inc.
11.11. QuestionPro Inc.
11.12. HubSpot, Inc.
11.13. SurveyMonkey (Momentive Inc.)
11.14. Clarabridge (Qualtrics)
11.15. Zoho Corporation
11.16. Freshworks Inc.

ページTOPに戻る

List of Tables/Graphs

List of Tables
Table 1. Global Voice of Customer (VOC) Market, Report Scope
Table 2. Global Voice of Customer (VOC) Market Estimates & Forecasts By Region 2025–2035
Table 3. Global Voice of Customer (VOC) Market Estimates & Forecasts By Segment 2025–2035
Table 4. Global Voice of Customer (VOC) Market Estimates & Forecasts By Segment 2025–2035
Table 5. Global Voice of Customer (VOC) Market Estimates & Forecasts By Segment 2025–2035
Table 6. Global Voice of Customer (VOC) Market Estimates & Forecasts By Segment 2025–2035
Table 7. Global Voice of Customer (VOC) Market Estimates & Forecasts By Segment 2025–2035
Table 8. U.S. Voice of Customer (VOC) Market Estimates & Forecasts, 2025–2035
Table 9. Canada Voice of Customer (VOC) Market Estimates & Forecasts, 2025–2035
Table 10. UK Voice of Customer (VOC) Market Estimates & Forecasts, 2025–2035
Table 11. Germany Voice of Customer (VOC) Market Estimates & Forecasts, 2025–2035
Table 12. France Voice of Customer (VOC) Market Estimates & Forecasts, 2025–2035
Table 13. Spain Voice of Customer (VOC) Market Estimates & Forecasts, 2025–2035
Table 14. Italy Voice of Customer (VOC) Market Estimates & Forecasts, 2025–2035
Table 15. Rest Of Europe Voice of Customer (VOC) Market Estimates & Forecasts, 2025–2035
Table 16. China Voice of Customer (VOC) Market Estimates & Forecasts, 2025–2035
Table 17. India Voice of Customer (VOC) Market Estimates & Forecasts, 2025–2035
Table 18. Japan Voice of Customer (VOC) Market Estimates & Forecasts, 2025–2035
Table 19. Australia Voice of Customer (VOC) Market Estimates & Forecasts, 2025–2035
Table 20. South Korea Voice of Customer (VOC) Market Estimates & Forecasts, 2025–2035
………….