Summary

The Global Stevia Market is currently valued at approximately USD 0.57 billion in 2024 and is poised to expand significantly, registering a compelling compound annual growth rate (CAGR) of 11.90% during the forecast period 2025 to 2035. As the demand for natural, plant-derived sweeteners continues to intensify amid a broader shift towards clean-label, calorie-conscious, and diabetic-friendly diets, stevia has firmly rooted itself as a sought-after alternative to conventional sugar. Extracted from the leaves of Stevia rebaudiana, this zero-calorie sweetener is steadily gaining traction across the global food and beverage industry, owing to its potent sweetness, safety profile, and plant-based origin. The rising prevalence of obesity, diabetes, and other lifestyle-related ailments has further amplified the movement toward sugar reduction, fueling a boom in the global stevia market.
Rapidly evolving consumer preferences for healthier lifestyles and natural ingredients have compelled major food and beverage manufacturers to reformulate their products with stevia. Leading FMCG brands have already incorporated stevia across carbonated drinks, yogurts, cereals, confectioneries, and even meal replacements. As stevia’s taste profile improves with next-generation glycoside blends and enhanced extraction technologies, its adoption is widening across non-traditional domains, including pharmaceuticals and nutraceuticals. Moreover, the rise of flexitarian and vegan populations has propelled the demand for stevia-based tabletop sweeteners as convenient, home-friendly sugar substitutes. The strong momentum is also driven by government-led sugar taxes and health labeling initiatives, particularly across North America and Europe.
Regionally, North America commands the lion’s share of the stevia market, backed by widespread consumer awareness, robust R&D investments, and early regulatory approvals. The region’s food innovators are aggressively launching reduced-sugar products to meet health-conscious demands without compromising flavor or texture. Europe, known for its rigorous food standards and strong plant-based movement, follows closely. Meanwhile, the Asia Pacific region is projected to experience the fastest growth during the forecast period. Countries such as China, Japan, and India are not only major stevia cultivators but also emerging as leading consumers, thanks to rising middle-class health awareness, increased urbanization, and growing demand for functional foods. Latin America and the Middle East & Africa are gradually catching up, driven by a burgeoning diabetic population and strategic expansions by global stevia producers.
Major market players included in this report are:
• PureCircle Ltd.
• Archer Daniels Midland Company
• Tate & Lyle PLC
• Ingredion Incorporated
• Cargill, Incorporated
• GLG Life Tech Corporation
• Stevia Corp.
• Sweet Green Fields Co. Ltd.
• Evolva Holding SA
• Morita Kagaku Kogyo Co., Ltd.
• Sunwin Stevia International, Inc.
• Hunan NutraMax Inc.
• Pyure Brands LLC
• Wisdom Natural Brands
• Zhucheng Haotian Pharma Co., Ltd.
Global Stevia Market Report Scope:
• Historical Data – 2023, 2024
• Base Year for Estimation – 2024
• Forecast period – 2025–2035
• Report Coverage – Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
• Regional Scope – North America; Europe; Asia Pacific; Latin America; Middle East & Africa
• Customization Scope – Free report customization (equivalent up to 8 analysts’ working hours) with purchase. Addition or alteration to country, regional & segment scope*
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players.
The detailed segments and sub-segments of the market are explained below:
By Application:
• Beverages
• Food
• Pharmaceutical
• Tabletop Sweeteners
By Region:
North America
• U.S.
• Canada
Europe
• UK
• Germany
• France
• Spain
• Italy
• Rest of Europe
Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• Rest of Asia Pacific
Latin America
• Brazil
• Mexico
Middle East & Africa
• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa
Key Takeaways:
• Market Estimates & Forecast for 10 years from 2025 to 2035.
• Annualized revenues and regional level analysis for each market segment.
• Detailed analysis of geographical landscape with Country level analysis of major regions.
• Competitive landscape with information on major players in the market.
• Analysis of key business strategies and recommendations on future market approach.
• Analysis of competitive structure of the market.
• Demand side and supply side analysis of the market.

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Table of Contents

Table of Contents
Chapter 1. Global Stevia Market Report Scope & Methodology
1.1. Research Objective
1.2. Research Methodology
 1.2.1. Forecast Model
 1.2.2. Desk Research
 1.2.3. Top Down and Bottom-Up Approach
1.3. Research Attributes
1.4. Scope of the Study
 1.4.1. Market Definition
 1.4.2. Market Segmentation
1.5. Research Assumption
 1.5.1. Inclusion & Exclusion
 1.5.2. Limitations
 1.5.3. Years Considered for the Study
Chapter 2. Executive Summary
2.1. CEO/CXO Standpoint
2.2. Strategic Insights
2.3. ESG Analysis
2.4. Key Findings
Chapter 3. Global Stevia Market Forces Analysis
3.1. Market Forces Shaping The Global Stevia Market (2024-2035)
3.2. Drivers
 3.2.1. Rising demand for natural sugar alternatives due to health-conscious consumer behavior
 3.2.2. Government policies supporting sugar tax and low-calorie food initiatives
3.3. Restraints
 3.3.1. Bitter aftertaste of certain steviol glycosides
 3.3.2. High production costs and limited scalability in underdeveloped economies
3.4. Opportunities
 3.4.1. Expansion into pharmaceutical and nutraceutical applications
 3.4.2. Technological advancements in stevia formulation and extraction
Chapter 4. Global Stevia Industry Analysis
4.1. Porter’s 5 Forces Model
 4.1.1. Bargaining Power of Buyer
 4.1.2. Bargaining Power of Supplier
 4.1.3. Threat of New Entrants
 4.1.4. Threat of Substitutes
 4.1.5. Competitive Rivalry
4.2. Porter’s 5 Force Forecast Model (2024-2035)
4.3. PESTEL Analysis
 4.3.1. Political
 4.3.2. Economical
 4.3.3. Social
 4.3.4. Technological
 4.3.5. Environmental
 4.3.6. Legal
4.4. Top Investment Opportunities
4.5. Top Winning Strategies (2025)
4.6. Market Share Analysis (2024-2025)
4.7. Global Pricing Analysis And Trends 2025
4.8. Analyst Recommendation & Conclusion
Chapter 5. Global Stevia Market Size & Forecasts by Application 2025–2035
5.1. Market Overview
5.2. Global Stevia Market Performance - Potential Analysis (2025)
5.3. Beverages
 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 5.3.2. Market size analysis, by region, 2025–2035
5.4. Food
 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 5.4.2. Market size analysis, by region, 2025–2035
5.5. Pharmaceutical
 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 5.5.2. Market size analysis, by region, 2025–2035
5.6. Tabletop Sweeteners
 5.6.1. Top Countries Breakdown Estimates & Forecasts, 2024–2035
 5.6.2. Market size analysis, by region, 2025–2035
Chapter 6. Global Stevia Market Size & Forecasts by Region 2025–2035
6.1. Stevia Market, Regional Market Snapshot
6.2. Top Leading & Emerging Countries
6.3. North America Stevia Market
 6.3.1. U.S. Stevia Market
  6.3.1.1. Application breakdown size & forecasts, 2025–2035
 6.3.2. Canada Stevia Market
  6.3.2.1. Application breakdown size & forecasts, 2025–2035
6.4. Europe Stevia Market
 6.4.1. UK Stevia Market
  6.4.1.1. Application breakdown size & forecasts, 2025–2035
 6.4.2. Germany Stevia Market
  6.4.2.1. Application breakdown size & forecasts, 2025–2035
 6.4.3. France Stevia Market
  6.4.3.1. Application breakdown size & forecasts, 2025–2035
 6.4.4. Spain Stevia Market
  6.4.4.1. Application breakdown size & forecasts, 2025–2035
 6.4.5. Italy Stevia Market
  6.4.5.1. Application breakdown size & forecasts, 2025–2035
 6.4.6. Rest of Europe Stevia Market
  6.4.6.1. Application breakdown size & forecasts, 2025–2035
6.5. Asia Pacific Stevia Market
 6.5.1. China Stevia Market
  6.5.1.1. Application breakdown size & forecasts, 2025–2035
 6.5.2. India Stevia Market
  6.5.2.1. Application breakdown size & forecasts, 2025–2035
 6.5.3. Japan Stevia Market
  6.5.3.1. Application breakdown size & forecasts, 2025–2035
 6.5.4. Australia Stevia Market
  6.5.4.1. Application breakdown size & forecasts, 2025–2035
 6.5.5. South Korea Stevia Market
  6.5.5.1. Application breakdown size & forecasts, 2025–2035
 6.5.6. Rest of Asia Pacific Stevia Market
  6.5.6.1. Application breakdown size & forecasts, 2025–2035
6.6. Latin America Stevia Market
 6.6.1. Brazil Stevia Market
  6.6.1.1. Application breakdown size & forecasts, 2025–2035
 6.6.2. Mexico Stevia Market
  6.6.2.1. Application breakdown size & forecasts, 2025–2035
6.7. Middle East and Africa Stevia Market
 6.7.1. UAE Stevia Market
  6.7.1.1. Application breakdown size & forecasts, 2025–2035
 6.7.2. Saudi Arabia (KSA) Stevia Market
  6.7.2.1. Application breakdown size & forecasts, 2025–2035
 6.7.3. South Africa Stevia Market
  6.7.3.1. Application breakdown size & forecasts, 2025–2035
 6.7.4. Rest of Middle East & Africa Stevia Market
  6.7.4.1. Application breakdown size & forecasts, 2025–2035
Chapter 7. Competitive Intelligence
7.1. Top Market Strategies
7.2. PureCircle Ltd.
 Company Overview
 Key Executives
 Company Snapshot
 Financial Performance (Subject to Data Availability)
 Product/Services Port
 Recent Development
 Market Strategies
 SWOT Analysis
7.3. Archer Daniels Midland Company
7.4. Tate & Lyle PLC
7.5. Ingredion Incorporated
7.6. Cargill, Incorporated
7.7. GLG Life Tech Corporation
7.8. Stevia Corp.
7.9. Sweet Green Fields Co. Ltd.
7.10. Evolva Holding SA
7.11. Morita Kagaku Kogyo Co., Ltd.
7.12. Sunwin Stevia International, Inc.
7.13. Hunan NutraMax Inc.
7.14. Pyure Brands LLC
7.15. Wisdom Natural Brands
7.16. Zhucheng Haotian Pharma Co., Ltd.