Summary
Streaming video customer satisfaction metrics 3Q 2026
This dataset summarises the most-relevant streaming video customer experience KPIs for major streaming video services operators in 19 countries based on primary research (Analysys Mason's 2026 consumer survey). It provides key metrics that allow for comparison between streaming services, and service tiers, and highlights the best performers in individual countries and worldwide.
The survey was conducted in association with Dynata in 3Q 2026. The survey groups were chosen to be representative of the internet-using population in each region. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country (2000 in the USA, 750 in Saudi Arabia and the UAE).
Metrics available
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Net Promoter Score (NPS)
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Password sharing
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Streaming service bundling with telecoms services
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Service stacking
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Proportion of users at risk of churning with price rise
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Proportion of users willing to pay a price rise
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Proportion of users receptive to an ad tier
Geographical coverage
Central and Eastern Europe
Poland
Turkey
Developed Asia–Pacific
Australia
New Zealand
Emerging Asia–Pacific
Philippines
North America
Canada
USA
Sub-Saharan Africa
South Africa
Western Europe
Finland
France
Germany
Ireland
Italy
Norway
Spain
Sweden
UK
Middle East
Saudi Arabia
UAE
Tag>Tracker | Excel | Global Pay-TV and Video Metrics and Forecasts
