Summary

The gift cards market was valued at $950.86 billion in 2024 and is estimated to reach $2,290.7 billion by 2034, exhibiting a CAGR of 9.0% from 2025 to 2034.
A prepaid card that can be used by the recipient to purchase goods/services of a specific monetary value is termed as gift card. It can be redeemed at an online store or a specific retailer. Gift card can be used at the relevant retail premises and generally cannot be cashed out. It comes with an expiry date, so the recipient needs to buy the desired item before the expiry date of the gift card.
Surge in adoption of digital payment impacts the growth of the gift card market positively. Also, expansion of e-commerce sector and increase in corporate gifting are other factors the boost the growth of the market. However, lack of standardization and limited awareness are the factors expected to limit the growth of the gift card market. Nevertheless, rise in adoption of personalized and customizable gift cards that enhance the gifting experience is projected to be opportunistic for the market growth during the forecast period.

Segment Review
The gift card market is segmented into card type, end-user, form, and region. On the basis of cart type, the market is divided into closed-loop card and open-loop card. By end-user, the market is classified into individual and businesses/corporates. As per form, the market is bifurcated into physical card and digital card. Region wise, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

Competitive Analysis
The key market players operating in the gift card market include Amazon.com Inc., Walmart Inc., Fiserv, Inc., InComm Payments LLC, Shift4 Payments, LLC, Qwikcilver Solutions Pvt Ltd., PayPal, Inc., American Express Company, Blackhawk Network, Starbucks Corporation, Sephora USA, Inc., Target Brands, Inc., Visa Inc., Mastercard, Valve Corporation, Best Buy, EBIXCASH WORLD MONEY INDIA Ltd, and Home Depot.

Recent Developments
In April 2025, Starbucks Japan launched a new range of pink-themed drinkware and gift cards for Mother’s Day 2025.
In August 2024, Shift4 acquired Givex Corp., a global provider of gift card, loyalty, and point-of-sale (POS) solutions, to expand its reach in the hospitality and retail sectors by integrating Givex’s robust platform, which supports over 122,000 active merchant locations across more than 100 countries.
In March 2023, Woolworths’ payments arm, Wpay, partnered with Qwikcilver Solutions as its technology provider for gift card issuance and distribution to enhance its gift card offerings across physical and digital formats, leveraging its platform for seamless management, scalability, and customer engagement.

Key benefits to the stakeholders
The report provides a quantitative analysis of the current gift cards market trends, estimations, and dynamics of the market size from 2024 to 2034 to identify the prevailing opportunities.
Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
In-depth analysis and the market size and segmentation assists in determining the prevailing gift cards market opportunities.
The major countries in each region are mapped according to their revenue contribution to the market.
The market player positioning segment facilitates benchmarking and provides a clear understanding of the present position of the market players in the gift cards market industry.

Additional benefits you will get with this purchase are:

● Quarterly Update and* (only available with a corporate license, on listed price)
● 5 additional Company Profile of client Choice pre- or Post-purchase, as a free update.
● Free Upcoming Version on the Purchase of Five and Enterprise User License.
● 16 analyst hours of support* (post-purchase, if you find additional data requirements upon review of the report, you may receive support amounting to 16 analyst hours to solve questions, and post-sale queries)
● 15% Free Customization* (in case the scope or segment of the report does not match your requirements, 15% is equivalent to 3 working days of free work, applicable once)
● Free data Pack on the Five and Enterprise User License. (Excel version of the report)
● Free Updated report if the report is 6-12 months old or older.
● 24-hour priority response*
● Free Industry updates and white papers.


Possible Customization with this report (with additional cost and timeline, please talk to the sales executive to know more)
● Investment Opportunities
● Technology Trend Analysis
● Regulatory Guidelines
● Strategic Recommendations
● Additional company profiles with specific to client's interest
● Additional country or region analysis- market size and forecast
● Criss-cross segment analysis- market size and forecast
● Expanded list for Company Profiles
● Historic market data
● SWOT Analysis

Key Market Segments
By Card Type
● Closed-loop Card
● Open-loop Card

By End Use
r● Individual
● Businesses/Corporates

By Form
● Physical Card
● Digital Card

By Region
● North America
○ U.S.
○ Canada
● Europe
○ UK
○ Germany
○ France
○ Italy
○ Spain
○ Rest of Europe
● Asia-Pacific
○ China
○ Japan
○ India
○ Australia
○ South Korea
○ Rest of Asia-Pacific
● LAMEA
○ Latin America
○ Middle East
○ Africa

● Key Market Players
○ Starbucks Corporation
○ Sephora USA, Inc.
○ Amazon.com Inc.
○ Mastercard
○ Valve Corporation
○ Best Buy
○ Fiserv, Inc.
○ Qwikcilver Solutions Pvt Ltd.
○ Walmart Inc.
○ EBIXCASH WORLD MONEY INDIA Ltd.
○ Visa Inc.
○ InComm Payments LLC
○ Target Brands, Inc.
○ Shift4 Payments, LLC
○ Blackhawk Network
○ PayPal, Inc.
○ The Home Depot
○ American Express Company

ページTOPに戻る

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Low to moderate bargaining power of suppliers
3.3.2. Moderate threat of new entrants
3.3.3. Moderate to high threat of substitutes
3.3.4. Moderate to high intensity of rivalry
3.3.5. High bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Corporate gifting trends
3.4.1.2. Rise in adoption of digital payment
3.4.1.3. Expansion of e-commerce sector
3.4.2. Restraints
3.4.2.1. Limited awareness in emerging markets
3.4.2.2. Lack of standardization
3.4.3. Opportunities
3.4.3.1. Personalized and customizable gift card
3.5. Regulatory Guidelines
CHAPTER 4: GIFT CARDS MARKET, BY CARD TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Closed-loop Card
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Open-loop Card
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
CHAPTER 5: GIFT CARDS MARKET, BY END USER
5.1. Overview
5.1.1. Market size and forecast
5.2. Individual
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Businesses/Corporates
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
CHAPTER 6: GIFT CARDS MARKET, BY FORM
6.1. Overview
6.1.1. Market size and forecast
6.2. Physical Card
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Digital Card
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
CHAPTER 7: GIFT CARDS MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast By Region
7.2. North America
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by Card Type
7.2.3. Market size and forecast, by End User
7.2.4. Market size and forecast, by Form
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast, by Card Type
7.2.5.1.2. Market size and forecast, by End User
7.2.5.1.3. Market size and forecast, by Form
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast, by Card Type
7.2.5.2.2. Market size and forecast, by End User
7.2.5.2.3. Market size and forecast, by Form
7.3. Europe
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by Card Type
7.3.3. Market size and forecast, by End User
7.3.4. Market size and forecast, by Form
7.3.5. Market size and forecast, by country
7.3.5.1. UK
7.3.5.1.1. Market size and forecast, by Card Type
7.3.5.1.2. Market size and forecast, by End User
7.3.5.1.3. Market size and forecast, by Form
7.3.5.2. Germany
7.3.5.2.1. Market size and forecast, by Card Type
7.3.5.2.2. Market size and forecast, by End User
7.3.5.2.3. Market size and forecast, by Form
7.3.5.3. France
7.3.5.3.1. Market size and forecast, by Card Type
7.3.5.3.2. Market size and forecast, by End User
7.3.5.3.3. Market size and forecast, by Form
7.3.5.4. Italy
7.3.5.4.1. Market size and forecast, by Card Type
7.3.5.4.2. Market size and forecast, by End User
7.3.5.4.3. Market size and forecast, by Form
7.3.5.5. Spain
7.3.5.5.1. Market size and forecast, by Card Type
7.3.5.5.2. Market size and forecast, by End User
7.3.5.5.3. Market size and forecast, by Form
7.3.5.6. Rest of Europe
7.3.5.6.1. Market size and forecast, by Card Type
7.3.5.6.2. Market size and forecast, by End User
7.3.5.6.3. Market size and forecast, by Form
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by Card Type
7.4.3. Market size and forecast, by End User
7.4.4. Market size and forecast, by Form
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Market size and forecast, by Card Type
7.4.5.1.2. Market size and forecast, by End User
7.4.5.1.3. Market size and forecast, by Form
7.4.5.2. Japan
7.4.5.2.1. Market size and forecast, by Card Type
7.4.5.2.2. Market size and forecast, by End User
7.4.5.2.3. Market size and forecast, by Form
7.4.5.3. India
7.4.5.3.1. Market size and forecast, by Card Type
7.4.5.3.2. Market size and forecast, by End User
7.4.5.3.3. Market size and forecast, by Form
7.4.5.4. Australia
7.4.5.4.1. Market size and forecast, by Card Type
7.4.5.4.2. Market size and forecast, by End User
7.4.5.4.3. Market size and forecast, by Form
7.4.5.5. South Korea
7.4.5.5.1. Market size and forecast, by Card Type
7.4.5.5.2. Market size and forecast, by End User
7.4.5.5.3. Market size and forecast, by Form
7.4.5.6. Rest of Asia-Pacific
7.4.5.6.1. Market size and forecast, by Card Type
7.4.5.6.2. Market size and forecast, by End User
7.4.5.6.3. Market size and forecast, by Form
7.5. LAMEA
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by Card Type
7.5.3. Market size and forecast, by End User
7.5.4. Market size and forecast, by Form
7.5.5. Market size and forecast, by country
7.5.5.1. Latin America
7.5.5.1.1. Market size and forecast, by Card Type
7.5.5.1.2. Market size and forecast, by End User
7.5.5.1.3. Market size and forecast, by Form
7.5.5.2. Middle East
7.5.5.2.1. Market size and forecast, by Card Type
7.5.5.2.2. Market size and forecast, by End User
7.5.5.2.3. Market size and forecast, by Form
7.5.5.3. Africa
7.5.5.3.1. Market size and forecast, by Card Type
7.5.5.3.2. Market size and forecast, by End User
7.5.5.3.3. Market size and forecast, by Form
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2024
CHAPTER 9: COMPANY PROFILES
9.1. Shift4 Payments, LLC
9.1.1. Company overview
9.1.2. Key executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.1.6. Business performance
9.1.7. Key strategic moves and developments
9.2. Starbucks Corporation
9.2.1. Company overview
9.2.2. Key executives
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Business performance
9.2.7. Key strategic moves and developments
9.3. Sephora USA, Inc.
9.3.1. Company overview
9.3.2. Key executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.4. Target Brands, Inc.
9.4.1. Company overview
9.4.2. Key executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.4.6. Business performance
9.4.7. Key strategic moves and developments
9.5. Visa Inc.
9.5.1. Company overview
9.5.2. Key executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.5.6. Business performance
9.5.7. Key strategic moves and developments
9.6. Mastercard
9.6.1. Company overview
9.6.2. Key executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.6.6. Business performance
9.6.7. Key strategic moves and developments
9.7. Valve Corporation
9.7.1. Company overview
9.7.2. Key executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.8. Best Buy
9.8.1. Company overview
9.8.2. Key executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.8.6. Business performance
9.8.7. Key strategic moves and developments
9.9. EBIXCASH WORLD MONEY INDIA Ltd.
9.9.1. Company overview
9.9.2. Key executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.10. The Home Depot
9.10.1. Company overview
9.10.2. Key executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.10.6. Business performance
9.11. Amazon.com Inc.
9.11.1. Company overview
9.11.2. Key executives
9.11.3. Company snapshot
9.11.4. Operating business segments
9.11.5. Product portfolio
9.11.6. Business performance
9.11.7. Key strategic moves and developments
9.12. American Express Company
9.12.1. Company overview
9.12.2. Key executives
9.12.3. Company snapshot
9.12.4. Operating business segments
9.12.5. Product portfolio
9.12.6. Business performance
9.12.7. Key strategic moves and developments
9.13. Blackhawk Network
9.13.1. Company overview
9.13.2. Key executives
9.13.3. Company snapshot
9.13.4. Operating business segments
9.13.5. Product portfolio
9.13.6. Key strategic moves and developments
9.14. Fiserv, Inc.
9.14.1. Company overview
9.14.2. Key executives
9.14.3. Company snapshot
9.14.4. Operating business segments
9.14.5. Product portfolio
9.14.6. Business performance
9.14.7. Key strategic moves and developments
9.15. InComm Payments LLC
9.15.1. Company overview
9.15.2. Key executives
9.15.3. Company snapshot
9.15.4. Operating business segments
9.15.5. Product portfolio
9.15.6. Key strategic moves and developments
9.16. PayPal, Inc.
9.16.1. Company overview
9.16.2. Key executives
9.16.3. Company snapshot
9.16.4. Operating business segments
9.16.5. Product portfolio
9.16.6. Business performance
9.16.7. Key strategic moves and developments
9.17. Qwikcilver Solutions Pvt Ltd.
9.17.1. Company overview
9.17.2. Key executives
9.17.3. Company snapshot
9.17.4. Operating business segments
9.17.5. Product portfolio
9.17.6. Key strategic moves and developments
9.18. Walmart Inc.
9.18.1. Company overview
9.18.2. Key executives
9.18.3. Company snapshot
9.18.4. Operating business segments
9.18.5. Product portfolio
9.18.6. Business performance
9.18.7. Key strategic moves and developments