Summary

Market Overview
India Eco-Friendly Home Hygiene Products Market was valued at USD 14.25 Billion in 2024 and is projected to reach USD 28.44 Billion by 2030, growing at a CAGR of 12.21%. This market is expanding rapidly due to rising consumer awareness around environmental sustainability and personal health. Shifting preferences toward biodegradable, natural, and non-toxic alternatives for household cleaning and sanitation are reshaping the industry. Government initiatives promoting green products, coupled with the rise of organic and herbal formulations from both established companies and startups, are further accelerating growth. The ongoing urbanization, increasing disposable income, and the rise of digital commerce are contributing to better market accessibility and driving adoption across various segments of the population.
Key Market Drivers
Rising Environmental and Health Awareness Among Consumers
A major driver for the India eco-friendly home hygiene products market is the heightened awareness of the environmental and health impacts of conventional cleaning products. As consumers become more informed about the potential harm caused by synthetic chemicals—ranging from skin irritation and respiratory problems to environmental pollution—there is a growing inclination toward safer, chemical-free alternatives. This trend is particularly strong among urban households and millennial consumers who are actively adopting sustainable practices. The COVID-19 pandemic played a crucial role in emphasizing the importance of hygiene and safe ingredients, further accelerating the transition to biodegradable and plant-based solutions. Social media and environmental advocacy have also played key roles in increasing public awareness and influencing buying behaviors. This shift is contributing to a more sustainable and health-conscious consumer base, boosting the demand for eco-friendly home care products across the country. The adoption of cleaning products has notably increased, with usage rising from 19% of households in 2014 to 53% in 2024.
Key Market Challenges
High Cost and Limited Affordability
One of the key challenges limiting broader adoption of eco-friendly home hygiene products in India is their relatively high price compared to conventional chemical-based options. These products often involve the use of premium natural ingredients, sustainable packaging, and specialized production processes, all of which increase costs. As a result, they remain out of reach for many price-sensitive consumers, especially in rural and semi-urban areas. While higher-income urban consumers may absorb the additional cost for ethical or health-related reasons, lower-income segments continue to prioritize affordability. Additionally, smaller manufacturers face hurdles such as limited access to raw materials and underdeveloped supply chains, which constrain their ability to offer competitively priced options. Unless production costs are reduced through innovation, scale, or supportive policy measures, affordability will remain a significant barrier to widespread market penetration.
Key Market Trends
Rising Demand for Plant-Based and Natural Ingredients
A key trend shaping the India eco-friendly home hygiene products market is the increasing preference for formulations featuring plant-based and natural ingredients. Consumers are actively seeking products that exclude harsh chemicals and offer safe, biodegradable solutions for everyday cleaning needs. Traditional Indian ingredients such as neem, tulsi, lemon, vinegar, and eucalyptus are being reintroduced into modern product lines for their known antibacterial and cleansing properties. Brands are developing enzyme-based solutions and incorporating essential oils to enhance product effectiveness while maintaining eco-credentials. The blend of Ayurvedic tradition and modern scientific formulation gives Indian companies a distinct advantage in catering to health-conscious and environmentally aware consumers. This trend is also influencing packaging transparency, with buyers increasingly scrutinizing labels for certifications and sustainable sourcing. As demand grows, this clean-label and natural-ingredient movement is fostering safer home environments and contributing to broader environmental benefits such as improved air and water quality.
Key Market Players
• GlobalBees Brands Pvt. Ltd. (The Better Home)
• Aditya Renewtech LLP (GreenWorx)
• Rutu Biosys Private Limited (Biodoc)
• Be Better Personal Care Private Limited (Born Good)
• GreenPledge Products Pvt. Ltd. (PureCult)
• Pon Pure Chemical India Private Limited (Vooki)
• Seventh Generation, Inc.
• Harvestwild Organic Solutions Private Limited (BubbleNut Wash)
• Herbal Strategi Homecare Pvt. Ltd
• Organica Biotech Pvt. Ltd.
Report Scope:
In this report, the India Eco-Friendly Home Hygiene Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• India Eco-Friendly Home Hygiene Products Market, By Product Type:
o Floor Cleaner
o Detergent Liquid
o Dishwash Gel
o Toilet Cleaner
o Glass & Multi-surface Cleaner
o Others
• India Eco-Friendly Home Hygiene Products Market, By Distribution Channel:
o Supermarkets/Hypermarkets
o Convenience Stores
o Online
o Others
• India Eco-Friendly Home Hygiene Products Market, By Region:
o North
o South
o East
o West
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the India Eco-Friendly Home Hygiene Products Market.
Available Customizations:
India Eco-Friendly Home Hygiene Products Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information
• Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer
4.1. Brand Awareness
4.2. Factor Influencing Availing Decision
5. India Eco-Friendly Home Hygiene Products Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Floor Cleaner, Detergent Liquid, Dishwash Gel, Toilet Cleaner, Glass & Multi-surface Cleaner, Others)
5.2.2. By Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Online, Others)
5.2.3. By Region
5.2.4. By Company (2024)
5.3. Market Map
6. India Eco-Friendly Floor Cleaner Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Distribution Channel
7. India Eco-Friendly Detergent Liquid Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Distribution Channel
8. India Eco-Friendly Dishwash Gel Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Distribution Channel
9. India Eco-Friendly Toilet Cleaner Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Distribution Channel
10. India Eco-Friendly Glass & Multi-surface Cleaner Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Distribution Channel
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments
13. Porters Five Forces Analysis
13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products
14. India Economic Profile
15. Competitive Landscape
15.1. Company Profiles
15.1.1. GlobalBees Brands Pvt. Ltd. (The Better Home)
15.1.1.1. Business Overview
15.1.1.2. Company Snapshot
15.1.1.3. Products & Services
15.1.1.4. Financials (As Per Availability)
15.1.1.5. Key Market Focus & Geographical Presence
15.1.1.6. Recent Developments
15.1.1.7. Key Management Personnel
15.1.2. Aditya Renewtech LLP (GreenWorx)
15.1.3. Rutu Biosys Private Limited (Biodoc)
15.1.4. Be Better Personal Care Private Limited (Born Good)
15.1.5. GreenPledge Products Pvt. Ltd. (PureCult)
15.1.6. Pon Pure Chemical India Private Limited (Vooki)
15.1.7. Seventh Generation, Inc.
15.1.8. Harvestwild Organic Solutions Private Limited (BubbleNut Wash)
15.1.9. Herbal Strategi Homecare Pvt. Ltd
15.1.10. Organica Biotech Pvt. Ltd.
16. Strategic Recommendations
17. About Us & Disclaimer