Summary

India Vodka Market was valued at USD 3.18 billion in 2024 and is anticipated to grow USD 4.63 billion by 2030 with a CAGR of 6.52% during forecast period. India’s vodka market is witnessing steady growth, driven by increasing urbanization, rising disposable incomes, and evolving consumer preferences. The premium and flavored vodka segments are gaining traction, particularly among young adults and millennials, who are embracing cocktail culture. Market players are focusing on innovative flavors, premiumization, and marketing strategies to attract consumers. The expanding nightlife, rising social drinking trends, and growing acceptance of Western-style alcoholic beverages further contribute to market growth. Domestic and international brands are competing, with premium and craft vodka brands gaining popularity. E-commerce and duty-free retail are also boosting accessibility and sales in the Indian vodka market.
Key Market Drivers
Rising Disposable Incomes and Changing Lifestyles
One of the primary drivers of the Indian vodka market is the rise in disposable incomes, particularly among the urban middle class and young professionals. As India's economy continues to expand, a growing number of consumers have higher purchasing power, leading to increased spending on premium and imported alcoholic beverages. Vodka, once a niche product, is now becoming a preferred choice for consumers seeking an alternative to whiskey and beer. The aspirational lifestyle among younger demographics, coupled with greater exposure to global trends, has further fueled vodka consumption, making it a prominent segment in the alcoholic beverage market.
Key Market Challenges
Dominance of Whiskey and Limited Vodka Consumption Culture
The Indian alcoholic beverage market is heavily dominated by whiskey, which accounts for the largest share of consumption. Vodka, while growing in popularity, still remains a niche segment compared to whiskey and beer. Indian consumers, particularly in rural and semi-urban areas, have traditionally preferred dark spirits like whiskey and rum over white spirits like vodka. Moreover, cultural and societal perceptions toward alcohol consumption, particularly among women, have also restricted the growth of the vodka market. Unlike Western countries where vodka is a staple in social drinking, India’s vodka consumption is primarily concentrated in urban centers, limiting its nationwide appeal.
Key Market Trends
Expansion of Online Alcohol Retailing
The rise of e-commerce and digital transformation in the alcoholic beverages industry is reshaping the vodka market in India. Several state governments have permitted online alcohol sales, enabling consumers to conveniently purchase vodka through digital platforms. Online alcohol delivery services, mobile apps, and direct-to-consumer sales models are gaining traction, particularly in urban centers. This trend has allowed premium vodka brands to expand their reach and tap into new customer segments. Additionally, online platforms provide consumers with better access to product information, reviews, and exclusive offers, further driving sales. The convenience of home delivery has also boosted the demand for vodka, especially post-pandemic.
Key Market Players
• Radico Khaitan Limited (Magic Moments)
• The Absolut Company AB
• Diageo India
• Noblewood Limited (Beluga)
• Bacardi India Private Limited (Eristoff)
• Campari India Private Ltd (Skyy Vodka)
• Hermes Distelliery Private Limited (Red Bliss)
• Wine-Searcher Limited
• Modi Illva India Pvt. Ltd.
• Hound Technologies Private Limited (Barfecto)
Report Scope:
In this report, the India Vodka Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• India Vodka Market, By Type:
o Flavored
o Non-Flavored
• India Vodka Market, By Sales Channel:
o Liquor Stores
o On-Premises
o Others
• India Vodka Market, By Region:
o North
o South
o West
o East
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the India Vodka Market.
Available Customizations:
India Vodka Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Introduction
1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. Voice of Customer Analysis
4.1. Brand Awareness
4.2. Factor Influencing Purchase Decision
5. India Vodka Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (Flavored, Non-Flavored)
5.2.2. By Sales Channel (Liquor Stores, On-Premises, Others)
5.2.3. By Regional
5.2.4. By Company (2024)
5.3. Market Map
6. India Flavored Vodka Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Sales Channel
7. India Non-Flavored Vodka Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Sales Channel
8. Market Dynamics
8.1. Drivers
8.2. Challenges
9. Market Trends & Developments
9.1. Merger & Acquisition (If Any)
9.2. Product Launches (If Any)
9.3. Recent Developments
10. India Economic Profile
11. Policy & Regulatory Landscape
12. Competitive Landscape
12.1. Company Profiles
12.1.1. Radico Khaitan Limited (Magic Moments)
12.1.1.1. Business Overview
12.1.1.2. Company Snapshot
12.1.1.3. Products & Services
12.1.1.4. Financials (As Per Availability)
12.1.1.5. Key Market Focus & Geographical Presence
12.1.1.6. Recent Developments
12.1.1.7. Key Management Personnel
12.1.2. The Absolut Company AB
12.1.3. Diageo India
12.1.4. Noblewood Limited (Beluga)
12.1.5. Bacardi India Private Limited (Eristoff)
12.1.6. Campari India Private Ltd (Skyy Vodka)
12.1.7. Hermes Distelliery Private Limited (Red Bliss)
12.1.8. Wine-Searcher Limited
12.1.9. Modi Illva India Pvt. Ltd.
12.1.10. Hound Technologies Private Limited (Barfecto)
13. Strategic Recommendations
14. About Us & Disclaimer