Summary

The India Lipstick Market was valued at USD 630.55 Million in 2024 and is expected to reach USD 1094.78 Million by 2030 with a CAGR of 9.63% during the forecast period. The India lipstick market is witnessing significant growth, driven by rising disposable incomes, increasing urbanization, and a growing awareness of personal grooming. The demand for long-lasting, organic, and smudge-proof lipsticks has surged, influenced by evolving beauty trends and the influence of social media. International and domestic brands are expanding their product lines with diverse shades and formulations to cater to various skin tones. E-commerce platforms further fuel market expansion by providing wider accessibility.
Key Market Drivers
Rising Disposable Incomes and Urbanization
The increasing disposable incomes among India's middle-class population have significantly fueled the growth of the lipstick market. As more consumers gain financial stability, they are willing to invest in premium and high-quality beauty products, including lipsticks. Urbanization has also played a crucial role in this trend, as exposure to global beauty standards and evolving fashion trends has increased the demand for a variety of lipstick shades and formulations. In 2023, India's urban population reached approximately 519.51 million, marking a 2.19% increase compared to the previous year, 2022. With rapid urban expansion, modern retail formats such as department stores, specialty cosmetic shops, and online platforms have made lipsticks more accessible, further driving market penetration in both metro cities and smaller towns.
Key Market Challenges
Intense Market Competition and Brand Saturation
The Indian lipstick market is highly competitive, with numerous domestic and international brands vying for consumer attention. Established players like Lakmé, Maybelline, and MAC face stiff competition from emerging beauty brands, local manufacturers, and direct-to-consumer (D2C) startups. The influx of multiple brands has led to market saturation, making it challenging for new entrants to differentiate themselves. Moreover, price wars and frequent discounting strategies by e-commerce platforms have impacted profit margins. While premium brands target affluent consumers, budget-friendly options from local manufacturers appeal to price-sensitive buyers, making brand positioning and customer retention increasingly difficult. To stand out, brands must invest heavily in marketing, innovation, and product diversification, further increasing operational costs.
Key Market Trends
Rise of Customization and Personalization
A major trend in the Indian lipstick market is the growing demand for personalized and customized beauty products. Consumers, especially millennials and Gen Z, are seeking lipsticks tailored to their skin tones, preferences, and unique styles. Brands are responding by offering custom lipstick shades, personalized engravings, and even mix-your-own lipstick services. Technology is playing a crucial role, with AI-powered shade-matching tools available on e-commerce platforms and in beauty stores, allowing consumers to find the perfect shade based on their complexion. This trend enhances customer engagement and loyalty, as shoppers appreciate products that cater specifically to their individuality and needs.
Key Market Players
• Estée Lauder Inc
• Kylie Cosmetics, LLC
• Rare Beauty, LLC
• Vellvette Lifestyle Private Limited
• L'oreal India Private Limited
• Colorbar Cosmetics Private Limited
• Yves Saint Laurent India Private Limited
• FACES Cosmetics India Pvt. Ltd.
• Nykaa-KK Beauty Private Limited.
• Lotus Herbals Pvt Ltd.
Report Scope:
In this report, the India Lipstick Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:
• India Lipstick Market, By Type:
o Matte
o Gloss
o Others
• India Lipstick Market, By Form:
o Stick
o Liquid
o Palette
• India Lipstick Market, By Distribution Channel:
o Supermarkets/Hypermarkets
o Multi Branded Stores
o Online
o Others
• India Lipstick Market, By Region:
o North
o West
o South
o East
Competitive Landscape
Company Profiles: Detailed analysis of the major companies presents in the India Lipstick Market.
Available Customizations:
India Lipstick Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:
Company Information
• Detailed analysis and profiling of additional market players (up to five).

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Table of Contents

1. Introduction
1.1. Market Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered
2. Research Methodology
2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology
3. Executive Summary
3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends
4. India Lipstick Market Outlook
4.1. Market Size & Forecast
4.1.1. By Value
4.2. Market Share & Forecast
4.2.1. By Type (Matte, Gloss, Others)
4.2.2. By Form (Stick, Liquid, Palette)
4.2.3. By Distribution Channel (Supermarkets/Hypermarkets, Multi Branded Stores, Online, Others)
4.2.4. By Region
4.2.5. By Company (2024)
4.3. Market Map
5. India Matte Lipstick Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Form
5.2.2. By Distribution Channel
6. India Gloss Lipstick Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Form
6.2.2. By Distribution Channel
7. Market Dynamics
7.1. Drivers
7.2. Challenges
8. Market Trends & Developments
8.1. Merger & Acquisition (If Any)
8.2. Product Launches (If Any)
8.3. Recent Developments
9. India Economic Profile
10. Policy & Regulatory Landscape
11. Competitive Landscape
11.1. Company Profiles
11.1.1. Estée Lauder Inc
11.1.1.1. Business Overview
11.1.1.2. Company Snapshot
11.1.1.3. Products & Services
11.1.1.4. Financials (As Per Availability)
11.1.1.5. Key Market Focus & Geographical Presence
11.1.1.6. Recent Developments
11.1.1.7. Key Management Personnel
11.1.2. Kylie Cosmetics, LLC
11.1.3. Rare Beauty, LLC
11.1.4. Vellvette Lifestyle Private Limited
11.1.5. L'oreal India Private Limited
11.1.6. Colorbar Cosmetics Private Limited
11.1.7. Yves Saint Laurent India Private Limited
11.1.8. FACES Cosmetics India Pvt. Ltd.
11.1.9. Nykaa-KK Beauty Private Limited.
11.1.10. Lotus Herbals Pvt Ltd.
12. Strategic Recommendations
13. About Us & Disclaimer