Global Mobile Value-Added Services (Mvas) Market 2026-2030
Global Mobile Value-Added Services (Mvas) Market 2026-2030 The global mobile value-added services (mvas) market is forecasted to grow by USD 1229.7 bn during 2025-2030, accelerating at a CAGR of 1... もっと見る
図表リストExhibits1: Executive Summary - Chart on Market OverviewExhibits2: Executive Summary - Data Table on Market Overview Exhibits3: Executive Summary - Chart on Global Market Characteristics Exhibits4: Executive Summary - Chart on Market by Geography Exhibits5: Executive Summary - Chart on Market Segmentation by Product Exhibits6: Executive Summary - Chart on Market Segmentation by End-user Exhibits7: Executive Summary - Chart on Market Segmentation by Sector Exhibits8: Executive Summary - Chart on Incremental Growth Exhibits9: Executive Summary - Data Table on Incremental Growth Exhibits10: Executive Summary - Chart on Company Market Positioning Exhibits11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits12: Chart on Overview on criticality of inputs and factors of differentiation Exhibits13: Chart on Overview on factors of disruption Exhibits14: Chart on Impact of drivers and challenges in 2025 and 2030 Exhibits15: Chart on Parent Market Exhibits16: Data Table on - Parent Market Exhibits17: Chart on Market characteristics analysis Exhibits18: Chart on Value chain analysis Exhibits19: Data Table on Offerings of companies included in the market definition Exhibits20: Market segments Exhibits21: Chart on Global - Market size and forecast 2025-2030 ($ billion) Exhibits22: Data Table on Global - Market size and forecast 2025-2030 ($ billion) Exhibits23: Chart on Global Market: Year-over-year growth 2025-2030 (%) Exhibits24: Data Table on Global Market: Year-over-year growth 2025-2030 (%) Exhibits25: Historic Market Size - Data Table on Global Mobile Value-Added Services (MVAS) Market 2020 - 2024 ($ billion) Exhibits26: Historic Market Size - Product Segment 2020 - 2024 ($ billion) Exhibits27: Historic Market Size - End-user Segment 2020 - 2024 ($ billion) Exhibits28: Historic Market Size - Sector Segment 2020 - 2024 ($ billion) Exhibits29: Historic Market Size - Geography Segment 2020 - 2024 ($ billion) Exhibits30: Historic Market Size - Country Segment 2020 - 2024 ($ billion) Exhibits31: Five forces analysis - Comparison between 2025 and 2030 Exhibits32: Bargaining power of buyers - Impact of key factors 2025 and 2030 Exhibits33: Bargaining power of suppliers - Impact of key factors in 2025 and 2030 Exhibits34: Threat of new entrants - Impact of key factors in 2025 and 2030 Exhibits35: Threat of substitutes - Impact of key factors in 2025 and 2030 Exhibits36: Threat of rivalry - Impact of key factors in 2025 and 2030 Exhibits37: Chart on Market condition - Five forces 2025 and 2030 Exhibits38: Chart on Product - Market share 2025-2030 (%) Exhibits39: Data Table on Product - Market share 2025-2030 (%) Exhibits40: Chart on Comparison by Product Exhibits41: Data Table on Comparison by Product Exhibits42: Chart on Mobile advertising - Market size and forecast 2025-2030 ($ billion) Exhibits43: Data Table on Mobile advertising - Market size and forecast 2025-2030 ($ billion) Exhibits44: Chart on Mobile advertising - Year-over-year growth 2025-2030 (%) Exhibits45: Data Table on Mobile advertising - Year-over-year growth 2025-2030 (%) Exhibits46: Chart on Mobile games - Market size and forecast 2025-2030 ($ billion) Exhibits47: Data Table on Mobile games - Market size and forecast 2025-2030 ($ billion) Exhibits48: Chart on Mobile games - Year-over-year growth 2025-2030 (%) Exhibits49: Data Table on Mobile games - Year-over-year growth 2025-2030 (%) Exhibits50: Chart on Mobile music and video streaming - Market size and forecast 2025-2030 ($ billion) Exhibits51: Data Table on Mobile music and video streaming - Market size and forecast 2025-2030 ($ billion) Exhibits52: Chart on Mobile music and video streaming - Year-over-year growth 2025-2030 (%) Exhibits53: Data Table on Mobile music and video streaming - Year-over-year growth 2025-2030 (%) Exhibits54: Chart on Mobile money and m-commerce - Market size and forecast 2025-2030 ($ billion) Exhibits55: Data Table on Mobile money and m-commerce - Market size and forecast 2025-2030 ($ billion) Exhibits56: Chart on Mobile money and m-commerce - Year-over-year growth 2025-2030 (%) Exhibits57: Data Table on Mobile money and m-commerce - Year-over-year growth 2025-2030 (%) Exhibits58: Chart on Mobile publications - Market size and forecast 2025-2030 ($ billion) Exhibits59: Data Table on Mobile publications - Market size and forecast 2025-2030 ($ billion) Exhibits60: Chart on Mobile publications - Year-over-year growth 2025-2030 (%) Exhibits61: Data Table on Mobile publications - Year-over-year growth 2025-2030 (%) Exhibits62: Market opportunity by Product ($ billion) Exhibits63: Data Table on Market opportunity by Product ($ billion) Exhibits64: Chart on End-user - Market share 2025-2030 (%) Exhibits65: Data Table on End-user - Market share 2025-2030 (%) Exhibits66: Chart on Comparison by End-user Exhibits67: Data Table on Comparison by End-user Exhibits68: Chart on BFSI - Market size and forecast 2025-2030 ($ billion) Exhibits69: Data Table on BFSI - Market size and forecast 2025-2030 ($ billion) Exhibits70: Chart on BFSI - Year-over-year growth 2025-2030 (%) Exhibits71: Data Table on BFSI - Year-over-year growth 2025-2030 (%) Exhibits72: Chart on Media and entertainment - Market size and forecast 2025-2030 ($ billion) Exhibits73: Data Table on Media and entertainment - Market size and forecast 2025-2030 ($ billion) Exhibits74: Chart on Media and entertainment - Year-over-year growth 2025-2030 (%) Exhibits75: Data Table on Media and entertainment - Year-over-year growth 2025-2030 (%) Exhibits76: Chart on Healthcare - Market size and forecast 2025-2030 ($ billion) Exhibits77: Data Table on Healthcare - Market size and forecast 2025-2030 ($ billion) Exhibits78: Chart on Healthcare - Year-over-year growth 2025-2030 (%) Exhibits79: Data Table on Healthcare - Year-over-year growth 2025-2030 (%) Exhibits80: Chart on Education - Market size and forecast 2025-2030 ($ billion) Exhibits81: Data Table on Education - Market size and forecast 2025-2030 ($ billion) Exhibits82: Chart on Education - Year-over-year growth 2025-2030 (%) Exhibits83: Data Table on Education - Year-over-year growth 2025-2030 (%) Exhibits84: Chart on Others - Market size and forecast 2025-2030 ($ billion) Exhibits85: Data Table on Others - Market size and forecast 2025-2030 ($ billion) Exhibits86: Chart on Others - Year-over-year growth 2025-2030 (%) Exhibits87: Data Table on Others - Year-over-year growth 2025-2030 (%) Exhibits88: Market opportunity by End-user ($ billion) Exhibits89: Data Table on Market opportunity by End-user ($ billion) Exhibits90: Chart on Sector - Market share 2025-2030 (%) Exhibits91: Data Table on Sector - Market share 2025-2030 (%) Exhibits92: Chart on Comparison by Sector Exhibits93: Data Table on Comparison by Sector Exhibits94: Chart on Large enterprises - Market size and forecast 2025-2030 ($ billion) Exhibits95: Data Table on Large enterprises - Market size and forecast 2025-2030 ($ billion) Exhibits96: Chart on Large enterprises - Year-over-year growth 2025-2030 (%) Exhibits97: Data Table on Large enterprises - Year-over-year growth 2025-2030 (%) Exhibits98: Chart on Small and medium enterprises - Market size and forecast 2025-2030 ($ billion) Exhibits99: Data Table on Small and medium enterprises - Market size and forecast 2025-2030 ($ billion) Exhibits100: Chart on Small and medium enterprises - Year-over-year growth 2025-2030 (%) Exhibits101: Data Table on Small and medium enterprises - Year-over-year growth 2025-2030 (%) Exhibits102: Market opportunity by Sector ($ billion) Exhibits103: Data Table on Market opportunity by Sector ($ billion) Exhibits104: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits105: Chart on Market share by geography 2025-2030 (%) Exhibits106: Data Table on Market share by geography 2025-2030 (%) Exhibits107: Chart on Geographic comparison Exhibits108: Data Table on Geographic comparison Exhibits109: Chart on APAC - Market size and forecast 2025-2030 ($ billion) Exhibits110: Data Table on APAC - Market size and forecast 2025-2030 ($ billion) Exhibits111: Chart on APAC - Year-over-year growth 2025-2030 (%) Exhibits112: Data Table on APAC - Year-over-year growth 2025-2030 (%) Exhibits113: Chart on Regional Comparison - APAC Exhibits114: Data Table on Regional Comparison - APAC Exhibits115: Chart on China - Market size and forecast 2025-2030 ($ billion) Exhibits116: Data Table on China - Market size and forecast 2025-2030 ($ billion) Exhibits117: Chart on China - Year-over-year growth 2025-2030 (%) Exhibits118: Data Table on China - Year-over-year growth 2025-2030 (%) Exhibits119: Chart on India - Market size and forecast 2025-2030 ($ billion) Exhibits120: Data Table on India - Market size and forecast 2025-2030 ($ billion) Exhibits121: Chart on India - Year-over-year growth 2025-2030 (%) Exhibits122: Data Table on India - Year-over-year growth 2025-2030 (%) Exhibits123: Chart on Japan - Market size and forecast 2025-2030 ($ billion) Exhibits124: Data Table on Japan - Market size and forecast 2025-2030 ($ billion) Exhibits125: Chart on Japan - Year-over-year growth 2025-2030 (%) Exhibits126: Data Table on Japan - Year-over-year growth 2025-2030 (%) Exhibits127: Chart on South Korea - Market size and forecast 2025-2030 ($ billion) Exhibits128: Data Table on South Korea - Market size and forecast 2025-2030 ($ billion) Exhibits129: Chart on South Korea - Year-over-year growth 2025-2030 (%) Exhibits130: Data Table on South Korea - Year-over-year growth 2025-2030 (%) Exhibits131: Chart on Indonesia - Market size and forecast 2025-2030 ($ billion) Exhibits132: Data Table on Indonesia - Market size and forecast 2025-2030 ($ billion) Exhibits133: Chart on Indonesia - Year-over-year growth 2025-2030 (%) Exhibits134: Data Table on Indonesia - Year-over-year growth 2025-2030 (%) Exhibits135: Chart on Australia - Market size and forecast 2025-2030 ($ billion) Exhibits136: Data Table on Australia - Market size and forecast 2025-2030 ($ billion) Exhibits137: Chart on Australia - Year-over-year growth 2025-2030 (%) Exhibits138: Data Table on Australia - Year-over-year growth 2025-2030 (%) Exhibits139: Chart on North America - Market size and forecast 2025-2030 ($ billion) Exhibits140: Data Table on North America - Market size and forecast 2025-2030 ($ billion) Exhibits141: Chart on North America - Year-over-year growth 2025-2030 (%) Exhibits142: Data Table on North America - Year-over-year growth 2025-2030 (%) Exhibits143: Chart on Regional Comparison - North America Exhibits144: Data Table on Regional Comparison - North America Exhibits145: Chart on US - Market size and forecast 2025-2030 ($ billion) Exhibits146: Data Table on US - Market size and forecast 2025-2030 ($ billion) Exhibits147: Chart on US - Year-over-year growth 2025-2030 (%) Exhibits148: Data Table on US - Year-over-year growth 2025-2030 (%) Exhibits149: Chart on Canada - Market size and forecast 2025-2030 ($ billion) Exhibits150: Data Table on Canada - Market size and forecast 2025-2030 ($ billion) Exhibits151: Chart on Canada - Year-over-year growth 2025-2030 (%) Exhibits152: Data Table on Canada - Year-over-year growth 2025-2030 (%) Exhibits153: Chart on Mexico - Market size and forecast 2025-2030 ($ billion) Exhibits154: Data Table on Mexico - Market size and forecast 2025-2030 ($ billion) Exhibits155: Chart on Mexico - Year-over-year growth 2025-2030 (%) Exhibits156: Data Table on Mexico - Year-over-year growth 2025-2030 (%) Exhibits157: Chart on Europe - Market size and forecast 2025-2030 ($ billion) Exhibits158: Data Table on Europe - Market size and forecast 2025-2030 ($ billion) Exhibits159: Chart on Europe - Year-over-year growth 2025-2030 (%) Exhibits160: Data Table on Europe - Year-over-year growth 2025-2030 (%) Exhibits161: Chart on Regional Comparison - Europe Exhibits162: Data Table on Regional Comparison - Europe Exhibits163: Chart on Germany - Market size and forecast 2025-2030 ($ billion) Exhibits164: Data Table on Germany - Market size and forecast 2025-2030 ($ billion) Exhibits165: Chart on Germany - Year-over-year growth 2025-2030 (%) Exhibits166: Data Table on Germany - Year-over-year growth 2025-2030 (%) Exhibits167: Chart on UK - Market size and forecast 2025-2030 ($ billion) Exhibits168: Data Table on UK - Market size and forecast 2025-2030 ($ billion) Exhibits169: Chart on UK - Year-over-year growth 2025-2030 (%) Exhibits170: Data Table on UK - Year-over-year growth 2025-2030 (%) Exhibits171: Chart on France - Market size and forecast 2025-2030 ($ billion) Exhibits172: Data Table on France - Market size and forecast 2025-2030 ($ billion) Exhibits173: Chart on France - Year-over-year growth 2025-2030 (%) Exhibits174: Data Table on France - Year-over-year growth 2025-2030 (%) Exhibits175: Chart on Italy - Market size and forecast 2025-2030 ($ billion) Exhibits176: Data Table on Italy - Market size and forecast 2025-2030 ($ billion) Exhibits177: Chart on Italy - Year-over-year growth 2025-2030 (%) Exhibits178: Data Table on Italy - Year-over-year growth 2025-2030 (%) Exhibits179: Chart on Spain - Market size and forecast 2025-2030 ($ billion) Exhibits180: Data Table on Spain - Market size and forecast 2025-2030 ($ billion) Exhibits181: Chart on Spain - Year-over-year growth 2025-2030 (%) Exhibits182: Data Table on Spain - Year-over-year growth 2025-2030 (%) Exhibits183: Chart on The Netherlands - Market size and forecast 2025-2030 ($ billion) Exhibits184: Data Table on The Netherlands - Market size and forecast 2025-2030 ($ billion) Exhibits185: Chart on The Netherlands - Year-over-year growth 2025-2030 (%) Exhibits186: Data Table on The Netherlands - Year-over-year growth 2025-2030 (%) Exhibits187: Chart on South America - Market size and forecast 2025-2030 ($ billion) Exhibits188: Data Table on South America - Market size and forecast 2025-2030 ($ billion) Exhibits189: Chart on South America - Year-over-year growth 2025-2030 (%) Exhibits190: Data Table on South America - Year-over-year growth 2025-2030 (%) Exhibits191: Chart on Regional Comparison - South America Exhibits192: Data Table on Regional Comparison - South America Exhibits193: Chart on Brazil - Market size and forecast 2025-2030 ($ billion) Exhibits194: Data Table on Brazil - Market size and forecast 2025-2030 ($ billion) Exhibits195: Chart on Brazil - Year-over-year growth 2025-2030 (%) Exhibits196: Data Table on Brazil - Year-over-year growth 2025-2030 (%) Exhibits197: Chart on Argentina - Market size and forecast 2025-2030 ($ billion) Exhibits198: Data Table on Argentina - Market size and forecast 2025-2030 ($ billion) Exhibits199: Chart on Argentina - Year-over-year growth 2025-2030 (%) Exhibits200: Data Table on Argentina - Year-over-year growth 2025-2030 (%) Exhibits201: Chart on Chile - Market size and forecast 2025-2030 ($ billion) Exhibits202: Data Table on Chile - Market size and forecast 2025-2030 ($ billion) Exhibits203: Chart on Chile - Year-over-year growth 2025-2030 (%) Exhibits204: Data Table on Chile - Year-over-year growth 2025-2030 (%) Exhibits205: Chart on Middle East and Africa - Market size and forecast 2025-2030 ($ billion) Exhibits206: Data Table on Middle East and Africa - Market size and forecast 2025-2030 ($ billion) Exhibits207: Chart on Middle East and Africa - Year-over-year growth 2025-2030 (%) Exhibits208: Data Table on Middle East and Africa - Year-over-year growth 2025-2030 (%) Exhibits209: Chart on Regional Comparison - Middle East and Africa Exhibits210: Data Table on Regional Comparison - Middle East and Africa Exhibits211: Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ billion) Exhibits212: Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ billion) Exhibits213: Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%) Exhibits214: Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%) Exhibits215: Chart on UAE - Market size and forecast 2025-2030 ($ billion) Exhibits216: Data Table on UAE - Market size and forecast 2025-2030 ($ billion) Exhibits217: Chart on UAE - Year-over-year growth 2025-2030 (%) Exhibits218: Data Table on UAE - Year-over-year growth 2025-2030 (%) Exhibits219: Chart on South Africa - Market size and forecast 2025-2030 ($ billion) Exhibits220: Data Table on South Africa - Market size and forecast 2025-2030 ($ billion) Exhibits221: Chart on South Africa - Year-over-year growth 2025-2030 (%) Exhibits222: Data Table on South Africa - Year-over-year growth 2025-2030 (%) Exhibits223: Chart on Turkey - Market size and forecast 2025-2030 ($ billion) Exhibits224: Data Table on Turkey - Market size and forecast 2025-2030 ($ billion) Exhibits225: Chart on Turkey - Year-over-year growth 2025-2030 (%) Exhibits226: Data Table on Turkey - Year-over-year growth 2025-2030 (%) Exhibits227: Chart on Israel - Market size and forecast 2025-2030 ($ billion) Exhibits228: Data Table on Israel - Market size and forecast 2025-2030 ($ billion) Exhibits229: Chart on Israel - Year-over-year growth 2025-2030 (%) Exhibits230: Data Table on Israel - Year-over-year growth 2025-2030 (%) Exhibits231: Market opportunity by geography ($ billion) Exhibits232: Data Tables on Market opportunity by geography ($ billion) Exhibits233: Impact of drivers and challenges in 2025 and 2030 Exhibits234: Overview on criticality of inputs and factors of differentiation Exhibits235: Overview on factors of disruption Exhibits236: Impact of key risks on business Exhibits237: Companies covered Exhibits238: Company ranking index Exhibits239: Matrix on companies position and classification Exhibits240: Amdocs Ltd. - Overview Exhibits241: Amdocs Ltd. - Product / Service Exhibits242: Amdocs Ltd. - Key news Exhibits243: Amdocs Ltd. - Key offerings Exhibits244: SWOT Exhibits245: AT and T Inc. - Overview Exhibits246: AT and T Inc. - Business segments Exhibits247: AT and T Inc. - Key offerings Exhibits248: AT and T Inc. - Segment focus Exhibits249: SWOT Exhibits250: Bharti Airtel Ltd. - Overview Exhibits251: Bharti Airtel Ltd. - Business segments Exhibits252: Bharti Airtel Ltd. - Key offerings Exhibits253: Bharti Airtel Ltd. - Segment focus Exhibits254: SWOT Exhibits255: Boku Inc. - Overview Exhibits256: Boku Inc. - Product / Service Exhibits257: Boku Inc. - Key news Exhibits258: Boku Inc. - Key offerings Exhibits259: SWOT Exhibits260: Cisco Systems Inc. - Overview Exhibits261: Cisco Systems Inc. - Business segments Exhibits262: Cisco Systems Inc. - Key news Exhibits263: Cisco Systems Inc. - Key offerings Exhibits264: Cisco Systems Inc. - Segment focus Exhibits265: SWOT Exhibits266: Deutsche Telekom AG - Overview Exhibits267: Deutsche Telekom AG - Business segments Exhibits268: Deutsche Telekom AG - Key offerings Exhibits269: Deutsche Telekom AG - Segment focus Exhibits270: SWOT Exhibits271: Google LLC - Overview Exhibits272: Google LLC - Product / Service Exhibits273: Google LLC - Key news Exhibits274: Google LLC - Key offerings Exhibits275: SWOT Exhibits276: Mobileum Inc. - Overview Exhibits277: Mobileum Inc. - Product / Service Exhibits278: Mobileum Inc. - Key offerings Exhibits279: SWOT Exhibits280: MTN Group Ltd. - Overview Exhibits281: MTN Group Ltd. - Product / Service Exhibits282: MTN Group Ltd. - Key offerings Exhibits283: SWOT Exhibits284: Orange SA - Overview Exhibits285: Orange SA - Business segments Exhibits286: Orange SA - Key news Exhibits287: Orange SA - Key offerings Exhibits288: Orange SA - Segment focus Exhibits289: SWOT Exhibits290: Sinch AB - Overview Exhibits291: Sinch AB - Business segments Exhibits292: Sinch AB - Key offerings Exhibits293: Sinch AB - Segment focus Exhibits294: SWOT Exhibits295: Telefonica SA - Overview Exhibits296: Telefonica SA - Business segments Exhibits297: Telefonica SA - Key news Exhibits298: Telefonica SA - Key offerings Exhibits299: Telefonica SA - Segment focus Exhibits300: SWOT Exhibits301: Twilio Inc. - Overview Exhibits302: Twilio Inc. - Business segments Exhibits303: Twilio Inc. - Key news Exhibits304: Twilio Inc. - Key offerings Exhibits305: Twilio Inc. - Segment focus Exhibits306: SWOT Exhibits307: Verizon Communications Inc. - Overview Exhibits308: Verizon Communications Inc. - Business segments Exhibits309: Verizon Communications Inc. - Key news Exhibits310: Verizon Communications Inc. - Key offerings Exhibits311: Verizon Communications Inc. - Segment focus Exhibits312: SWOT Exhibits313: Vodafone Group Plc - Overview Exhibits314: Vodafone Group Plc - Business segments Exhibits315: Vodafone Group Plc - Key offerings Exhibits316: Vodafone Group Plc - Segment focus Exhibits317: SWOT Exhibits318: Inclusions checklist Exhibits319: Exclusions checklist Exhibits320: Currency conversion rates for US$ Exhibits321: Research methodology Exhibits322: Information sources Exhibits323: Data validation Exhibits324: Validation techniques employed for market sizing Exhibits325: Data synthesis Exhibits326: 360 degree market analysis Exhibits327: List of abbreviations
SummaryGlobal Mobile Value-Added Services (Mvas) Market 2026-2030The global mobile value-added services (mvas) market is forecasted to grow by USD 1229.7 bn during 2025-2030, accelerating at a CAGR of 17.1% during the forecast period. The report on the global mobile value-added services (mvas) market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by rise of subscription economy models, growth of mobile advertising innovations, proliferation of remote work tools. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data. For further information on this report, please visit - Technavio's global mobile value-added services (mvas) market is segmented as below: By Product • Mobile advertising • Mobile games • Mobile music and video streaming • Mobile money and m-commerce • Mobile publications By End-User • BFSI • Media and entertainment • Healthcare • Education • Others By Sector • Large enterprises • Small and medium enterprises Geography • APAC • China • India • Japan • South Korea • Indonesia • Australia • North America • US • Canada • Mexico • Europe • Germany • UK • France • Italy • Spain • The Netherlands • South America • Brazil • Argentina • Chile • Middle East and Africa • UAE • South Africa • Turkey • Rest of World (ROW) This study identifies the proliferation of next generation 5g infrastructure as one of the prime reasons driving the global mobile value-added services (mvas) market growth during the next few years. Also, integration of ai personalization and expansion of mobile financial solutions will lead to sizable demand in the market. The report on the global mobile value-added services (mvas) market covers the following areas: • Global mobile value-added services (mvas) market sizing • Global mobile value-added services (mvas) market forecast • Global mobile value-added services (mvas) market industry analysis The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global mobile value-added services (mvas) market vendors that include Amdocs Ltd., AT and T Inc., Bharti Airtel Ltd., Boku Inc., Cisco Systems Inc., Comviva Technologies Ltd., Deutsche Telekom AG, Google LLC, Infobip Ltd., Mobileum Inc., MTN Group Ltd., OnMobile Global Ltd., Orange SA, Reliance Jio Infocomm Ltd., Sinch AB, Tanla Solutions Ltd., Telefonica SA, Twilio Inc., Verizon Communications Inc., Vodafone Group Plc. Also, the global mobile value-added services (mvas) market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities. The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth. Table of Contents1 Executive Summary1.1 Market overview • Executive Summary - Chart on Market Overview • Executive Summary - Data Table on Market Overview • Executive Summary - Chart on Global Market Characteristics • Executive Summary - Chart on Market by Geography • Executive Summary - Chart on Market Segmentation by Product • Executive Summary - Chart on Market Segmentation by End-user • Executive Summary - Chart on Market Segmentation by Sector • Executive Summary - Chart on Incremental Growth • Executive Summary - Data Table on Incremental Growth • Executive Summary - Chart on Company Market Positioning 2 Technavio Analysis 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria 2.2 Criticality of inputs and Factors of differentiation • Chart on Overview on criticality of inputs and factors of differentiation 2.3 Factors of disruption • Chart on Overview on factors of disruption 2.4 Impact of drivers and challenges • Chart on Impact of drivers and challenges in 2025 and 2030 3 Market Landscape 3.1 Market ecosystem • Chart on Parent Market • Data Table on - Parent Market 3.2 Market characteristics • Chart on Market characteristics analysis 3.3 Value chain analysis • Chart on Value chain analysis 4 Market Sizing 4.1 Market definition • Data Table on Offerings of companies included in the market definition 4.2 Market segment analysis • Market segments 4.3 Market size 2025 4.4 Market outlook: Forecast for 2025-2030 • Chart on Global - Market size and forecast 2025-2030 ($ billion) • Data Table on Global - Market size and forecast 2025-2030 ($ billion) • Chart on Global Market: Year-over-year growth 2025-2030 (%) • Data Table on Global Market: Year-over-year growth 2025-2030 (%) 5 Historic Market Size 5.1 Global Mobile Value-Added Services (MVAS) Market 2020 - 2024 • Historic Market Size - Data Table on Global Mobile Value-Added Services (MVAS) Market 2020 - 2024 ($ billion) 5.2 Product segment analysis 2020 - 2024 • Historic Market Size - Product Segment 2020 - 2024 ($ billion) 5.3 End-user segment analysis 2020 - 2024 • Historic Market Size - End-user Segment 2020 - 2024 ($ billion) 5.4 Sector segment analysis 2020 - 2024 • Historic Market Size - Sector Segment 2020 - 2024 ($ billion) 5.5 Geography segment analysis 2020 - 2024 • Historic Market Size - Geography Segment 2020 - 2024 ($ billion) 5.6 Country segment analysis 2020 - 2024 • Historic Market Size - Country Segment 2020 - 2024 ($ billion) 6 Qualitative Analysis 6.1 Impact of AI on Global Mobile Value-added Services (MVAS) Market 6.2 Impact of geopolitical conflicts on Global Mobile Value-added Services (MVAS) Market 7 Five Forces Analysis 7.1 Five forces summary • Five forces analysis - Comparison between 2025 and 2030 7.2 Bargaining power of buyers • Bargaining power of buyers - Impact of key factors 2025 and 2030 7.3 Bargaining power of suppliers • Bargaining power of suppliers - Impact of key factors in 2025 and 2030 7.4 Threat of new entrants • Threat of new entrants - Impact of key factors in 2025 and 2030 7.5 Threat of substitutes • Threat of substitutes - Impact of key factors in 2025 and 2030 7.6 Threat of rivalry • Threat of rivalry - Impact of key factors in 2025 and 2030 7.7 Market condition • Chart on Market condition - Five forces 2025 and 2030 8 Market Segmentation by Product 8.1 Market segments • Chart on Product - Market share 2025-2030 (%) • Data Table on Product - Market share 2025-2030 (%) 8.2 Comparison by Product • Chart on Comparison by Product • Data Table on Comparison by Product 8.3 Mobile advertising - Market size and forecast 2025-2030 • Chart on Mobile advertising - Market size and forecast 2025-2030 ($ billion) • Data Table on Mobile advertising - Market size and forecast 2025-2030 ($ billion) • Chart on Mobile advertising - Year-over-year growth 2025-2030 (%) • Data Table on Mobile advertising - Year-over-year growth 2025-2030 (%) 8.4 Mobile games - Market size and forecast 2025-2030 • Chart on Mobile games - Market size and forecast 2025-2030 ($ billion) • Data Table on Mobile games - Market size and forecast 2025-2030 ($ billion) • Chart on Mobile games - Year-over-year growth 2025-2030 (%) • Data Table on Mobile games - Year-over-year growth 2025-2030 (%) 8.5 Mobile music and video streaming - Market size and forecast 2025-2030 • Chart on Mobile music and video streaming - Market size and forecast 2025-2030 ($ billion) • Data Table on Mobile music and video streaming - Market size and forecast 2025-2030 ($ billion) • Chart on Mobile music and video streaming - Year-over-year growth 2025-2030 (%) • Data Table on Mobile music and video streaming - Year-over-year growth 2025-2030 (%) 8.6 Mobile money and m-commerce - Market size and forecast 2025-2030 • Chart on Mobile money and m-commerce - Market size and forecast 2025-2030 ($ billion) • Data Table on Mobile money and m-commerce - Market size and forecast 2025-2030 ($ billion) • Chart on Mobile money and m-commerce - Year-over-year growth 2025-2030 (%) • Data Table on Mobile money and m-commerce - Year-over-year growth 2025-2030 (%) 8.7 Mobile publications - Market size and forecast 2025-2030 • Chart on Mobile publications - Market size and forecast 2025-2030 ($ billion) • Data Table on Mobile publications - Market size and forecast 2025-2030 ($ billion) • Chart on Mobile publications - Year-over-year growth 2025-2030 (%) • Data Table on Mobile publications - Year-over-year growth 2025-2030 (%) 8.8 Market opportunity by Product • Market opportunity by Product ($ billion) • Data Table on Market opportunity by Product ($ billion) 9 Market Segmentation by End-user 9.1 Market segments • Chart on End-user - Market share 2025-2030 (%) • Data Table on End-user - Market share 2025-2030 (%) 9.2 Comparison by End-user • Chart on Comparison by End-user • Data Table on Comparison by End-user 9.3 BFSI - Market size and forecast 2025-2030 • Chart on BFSI - Market size and forecast 2025-2030 ($ billion) • Data Table on BFSI - Market size and forecast 2025-2030 ($ billion) • Chart on BFSI - Year-over-year growth 2025-2030 (%) • Data Table on BFSI - Year-over-year growth 2025-2030 (%) 9.4 Media and entertainment - Market size and forecast 2025-2030 • Chart on Media and entertainment - Market size and forecast 2025-2030 ($ billion) • Data Table on Media and entertainment - Market size and forecast 2025-2030 ($ billion) • Chart on Media and entertainment - Year-over-year growth 2025-2030 (%) • Data Table on Media and entertainment - Year-over-year growth 2025-2030 (%) 9.5 Healthcare - Market size and forecast 2025-2030 • Chart on Healthcare - Market size and forecast 2025-2030 ($ billion) • Data Table on Healthcare - Market size and forecast 2025-2030 ($ billion) • Chart on Healthcare - Year-over-year growth 2025-2030 (%) • Data Table on Healthcare - Year-over-year growth 2025-2030 (%) 9.6 Education - Market size and forecast 2025-2030 • Chart on Education - Market size and forecast 2025-2030 ($ billion) • Data Table on Education - Market size and forecast 2025-2030 ($ billion) • Chart on Education - Year-over-year growth 2025-2030 (%) • Data Table on Education - Year-over-year growth 2025-2030 (%) 9.7 Others - Market size and forecast 2025-2030 • Chart on Others - Market size and forecast 2025-2030 ($ billion) • Data Table on Others - Market size and forecast 2025-2030 ($ billion) • Chart on Others - Year-over-year growth 2025-2030 (%) • Data Table on Others - Year-over-year growth 2025-2030 (%) 9.8 Market opportunity by End-user • Market opportunity by End-user ($ billion) • Data Table on Market opportunity by End-user ($ billion) 10 Market Segmentation by Sector 10.1 Market segments • Chart on Sector - Market share 2025-2030 (%) • Data Table on Sector - Market share 2025-2030 (%) 10.2 Comparison by Sector • Chart on Comparison by Sector • Data Table on Comparison by Sector 10.3 Large enterprises - Market size and forecast 2025-2030 • Chart on Large enterprises - Market size and forecast 2025-2030 ($ billion) • Data Table on Large enterprises - Market size and forecast 2025-2030 ($ billion) • Chart on Large enterprises - Year-over-year growth 2025-2030 (%) • Data Table on Large enterprises - Year-over-year growth 2025-2030 (%) 10.4 Small and medium enterprises - Market size and forecast 2025-2030 • Chart on Small and medium enterprises - Market size and forecast 2025-2030 ($ billion) • Data Table on Small and medium enterprises - Market size and forecast 2025-2030 ($ billion) • Chart on Small and medium enterprises - Year-over-year growth 2025-2030 (%) • Data Table on Small and medium enterprises - Year-over-year growth 2025-2030 (%) 10.5 Market opportunity by Sector • Market opportunity by Sector ($ billion) • Data Table on Market opportunity by Sector ($ billion) 11 Customer Landscape 11.1 Customer landscape overview • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria 12 Geographic Landscape 12.1 Geographic segmentation • Chart on Market share by geography 2025-2030 (%) • Data Table on Market share by geography 2025-2030 (%) 12.2 Geographic comparison • Chart on Geographic comparison • Data Table on Geographic comparison 12.3 APAC - Market size and forecast 2025-2030 • Chart on APAC - Market size and forecast 2025-2030 ($ billion) • Data Table on APAC - Market size and forecast 2025-2030 ($ billion) • Chart on APAC - Year-over-year growth 2025-2030 (%) • Data Table on APAC - Year-over-year growth 2025-2030 (%) • Chart on Regional Comparison - APAC • Data Table on Regional Comparison - APAC 12.3.1 China - Market size and forecast 2025-2030 • Chart on China - Market size and forecast 2025-2030 ($ billion) • Data Table on China - Market size and forecast 2025-2030 ($ billion) • Chart on China - Year-over-year growth 2025-2030 (%) • Data Table on China - Year-over-year growth 2025-2030 (%) 12.3.2 India - Market size and forecast 2025-2030 • Chart on India - Market size and forecast 2025-2030 ($ billion) • Data Table on India - Market size and forecast 2025-2030 ($ billion) • Chart on India - Year-over-year growth 2025-2030 (%) • Data Table on India - Year-over-year growth 2025-2030 (%) 12.3.3 Japan - Market size and forecast 2025-2030 • Chart on Japan - Market size and forecast 2025-2030 ($ billion) • Data Table on Japan - Market size and forecast 2025-2030 ($ billion) • Chart on Japan - Year-over-year growth 2025-2030 (%) • Data Table on Japan - Year-over-year growth 2025-2030 (%) 12.3.4 South Korea - Market size and forecast 2025-2030 • Chart on South Korea - Market size and forecast 2025-2030 ($ billion) • Data Table on South Korea - Market size and forecast 2025-2030 ($ billion) • Chart on South Korea - Year-over-year growth 2025-2030 (%) • Data Table on South Korea - Year-over-year growth 2025-2030 (%) 12.3.5 Indonesia - Market size and forecast 2025-2030 • Chart on Indonesia - Market size and forecast 2025-2030 ($ billion) • Data Table on Indonesia - Market size and forecast 2025-2030 ($ billion) • Chart on Indonesia - Year-over-year growth 2025-2030 (%) • Data Table on Indonesia - Year-over-year growth 2025-2030 (%) 12.3.6 Australia - Market size and forecast 2025-2030 • Chart on Australia - Market size and forecast 2025-2030 ($ billion) • Data Table on Australia - Market size and forecast 2025-2030 ($ billion) • Chart on Australia - Year-over-year growth 2025-2030 (%) • Data Table on Australia - Year-over-year growth 2025-2030 (%) 12.4 North America - Market size and forecast 2025-2030 • Chart on North America - Market size and forecast 2025-2030 ($ billion) • Data Table on North America - Market size and forecast 2025-2030 ($ billion) • Chart on North America - Year-over-year growth 2025-2030 (%) • Data Table on North America - Year-over-year growth 2025-2030 (%) • Chart on Regional Comparison - North America • Data Table on Regional Comparison - North America 12.4.1 US - Market size and forecast 2025-2030 • Chart on US - Market size and forecast 2025-2030 ($ billion) • Data Table on US - Market size and forecast 2025-2030 ($ billion) • Chart on US - Year-over-year growth 2025-2030 (%) • Data Table on US - Year-over-year growth 2025-2030 (%) 12.4.2 Canada - Market size and forecast 2025-2030 • Chart on Canada - Market size and forecast 2025-2030 ($ billion) • Data Table on Canada - Market size and forecast 2025-2030 ($ billion) • Chart on Canada - Year-over-year growth 2025-2030 (%) • Data Table on Canada - Year-over-year growth 2025-2030 (%) 12.4.3 Mexico - Market size and forecast 2025-2030 • Chart on Mexico - Market size and forecast 2025-2030 ($ billion) • Data Table on Mexico - Market size and forecast 2025-2030 ($ billion) • Chart on Mexico - Year-over-year growth 2025-2030 (%) • Data Table on Mexico - Year-over-year growth 2025-2030 (%) 12.5 Europe - Market size and forecast 2025-2030 • Chart on Europe - Market size and forecast 2025-2030 ($ billion) • Data Table on Europe - Market size and forecast 2025-2030 ($ billion) • Chart on Europe - Year-over-year growth 2025-2030 (%) • Data Table on Europe - Year-over-year growth 2025-2030 (%) • Chart on Regional Comparison - Europe • Data Table on Regional Comparison - Europe 12.5.1 Germany - Market size and forecast 2025-2030 • Chart on Germany - Market size and forecast 2025-2030 ($ billion) • Data Table on Germany - Market size and forecast 2025-2030 ($ billion) • Chart on Germany - Year-over-year growth 2025-2030 (%) • Data Table on Germany - Year-over-year growth 2025-2030 (%) 12.5.2 UK - Market size and forecast 2025-2030 • Chart on UK - Market size and forecast 2025-2030 ($ billion) • Data Table on UK - Market size and forecast 2025-2030 ($ billion) • Chart on UK - Year-over-year growth 2025-2030 (%) • Data Table on UK - Year-over-year growth 2025-2030 (%) 12.5.3 France - Market size and forecast 2025-2030 • Chart on France - Market size and forecast 2025-2030 ($ billion) • Data Table on France - Market size and forecast 2025-2030 ($ billion) • Chart on France - Year-over-year growth 2025-2030 (%) • Data Table on France - Year-over-year growth 2025-2030 (%) 12.5.4 Italy - Market size and forecast 2025-2030 • Chart on Italy - Market size and forecast 2025-2030 ($ billion) • Data Table on Italy - Market size and forecast 2025-2030 ($ billion) • Chart on Italy - Year-over-year growth 2025-2030 (%) • Data Table on Italy - Year-over-year growth 2025-2030 (%) 12.5.5 Spain - Market size and forecast 2025-2030 • Chart on Spain - Market size and forecast 2025-2030 ($ billion) • Data Table on Spain - Market size and forecast 2025-2030 ($ billion) • Chart on Spain - Year-over-year growth 2025-2030 (%) • Data Table on Spain - Year-over-year growth 2025-2030 (%) 12.5.6 The Netherlands - Market size and forecast 2025-2030 • Chart on The Netherlands - Market size and forecast 2025-2030 ($ billion) • Data Table on The Netherlands - Market size and forecast 2025-2030 ($ billion) • Chart on The Netherlands - Year-over-year growth 2025-2030 (%) • Data Table on The Netherlands - Year-over-year growth 2025-2030 (%) 12.6 South America - Market size and forecast 2025-2030 • Chart on South America - Market size and forecast 2025-2030 ($ billion) • Data Table on South America - Market size and forecast 2025-2030 ($ billion) • Chart on South America - Year-over-year growth 2025-2030 (%) • Data Table on South America - Year-over-year growth 2025-2030 (%) • Chart on Regional Comparison - South America • Data Table on Regional Comparison - South America 12.6.1 Brazil - Market size and forecast 2025-2030 • Chart on Brazil - Market size and forecast 2025-2030 ($ billion) • Data Table on Brazil - Market size and forecast 2025-2030 ($ billion) • Chart on Brazil - Year-over-year growth 2025-2030 (%) • Data Table on Brazil - Year-over-year growth 2025-2030 (%) 12.6.2 Argentina - Market size and forecast 2025-2030 • Chart on Argentina - Market size and forecast 2025-2030 ($ billion) • Data Table on Argentina - Market size and forecast 2025-2030 ($ billion) • Chart on Argentina - Year-over-year growth 2025-2030 (%) • Data Table on Argentina - Year-over-year growth 2025-2030 (%) 12.6.3 Chile - Market size and forecast 2025-2030 • Chart on Chile - Market size and forecast 2025-2030 ($ billion) • Data Table on Chile - Market size and forecast 2025-2030 ($ billion) • Chart on Chile - Year-over-year growth 2025-2030 (%) • Data Table on Chile - Year-over-year growth 2025-2030 (%) 12.7 Middle East and Africa - Market size and forecast 2025-2030 • Chart on Middle East and Africa - Market size and forecast 2025-2030 ($ billion) • Data Table on Middle East and Africa - Market size and forecast 2025-2030 ($ billion) • Chart on Middle East and Africa - Year-over-year growth 2025-2030 (%) • Data Table on Middle East and Africa - Year-over-year growth 2025-2030 (%) • Chart on Regional Comparison - Middle East and Africa • Data Table on Regional Comparison - Middle East and Africa 12.7.1 Saudi Arabia - Market size and forecast 2025-2030 • Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ billion) • Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ billion) • Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%) • Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%) 12.7.2 UAE - Market size and forecast 2025-2030 • Chart on UAE - Market size and forecast 2025-2030 ($ billion) • Data Table on UAE - Market size and forecast 2025-2030 ($ billion) • Chart on UAE - Year-over-year growth 2025-2030 (%) • Data Table on UAE - Year-over-year growth 2025-2030 (%) 12.7.3 South Africa - Market size and forecast 2025-2030 • Chart on South Africa - Market size and forecast 2025-2030 ($ billion) • Data Table on South Africa - Market size and forecast 2025-2030 ($ billion) • Chart on South Africa - Year-over-year growth 2025-2030 (%) • Data Table on South Africa - Year-over-year growth 2025-2030 (%) 12.7.4 Turkey - Market size and forecast 2025-2030 • Chart on Turkey - Market size and forecast 2025-2030 ($ billion) • Data Table on Turkey - Market size and forecast 2025-2030 ($ billion) • Chart on Turkey - Year-over-year growth 2025-2030 (%) • Data Table on Turkey - Year-over-year growth 2025-2030 (%) 12.7.5 Israel - Market size and forecast 2025-2030 • Chart on Israel - Market size and forecast 2025-2030 ($ billion) • Data Table on Israel - Market size and forecast 2025-2030 ($ billion) • Chart on Israel - Year-over-year growth 2025-2030 (%) • Data Table on Israel - Year-over-year growth 2025-2030 (%) 12.8 Market opportunity by geography • Market opportunity by geography ($ billion) • Data Tables on Market opportunity by geography ($ billion) 13 Drivers, Challenges, and Opportunity 13.1 Market drivers • Rise of subscription economy models • Growth of mobile advertising innovations • Proliferation of remote work tools 13.2 Market challenges • Intense competition and rapid technology evolution • Infrastructure limitations and network fragmentation • Interoperability barriers across fragmented digital ecosystems 13.3 Impact of drivers and challenges • Impact of drivers and challenges in 2025 and 2030 13.4 Market opportunities • Proliferation of next generation 5G infrastructure • Integration of AI personalization • Expansion of mobile financial solutions 14 Competitive Landscape 14.1 Overview 14.2 Competitive Landscape • Overview on criticality of inputs and factors of differentiation 14.3 Landscape disruption • Overview on factors of disruption 14.4 Industry risks • Impact of key risks on business 15 Competitive Analysis 15.1 Companies profiled • Companies covered 15.2 Company ranking index • Company ranking index 15.3 Market positioning of companies • Matrix on companies position and classification 15.4 Amdocs Ltd. • Amdocs Ltd. - Overview • Amdocs Ltd. - Product / Service • Amdocs Ltd. - Key news • Amdocs Ltd. - Key offerings • SWOT 15.5 AT and T Inc. • AT and T Inc. - Overview • AT and T Inc. - Business segments • AT and T Inc. - Key offerings • AT and T Inc. - Segment focus • SWOT 15.6 Bharti Airtel Ltd. • Bharti Airtel Ltd. - Overview • Bharti Airtel Ltd. - Business segments • Bharti Airtel Ltd. - Key offerings • Bharti Airtel Ltd. - Segment focus • SWOT 15.7 Boku Inc. • Boku Inc. - Overview • Boku Inc. - Product / Service • Boku Inc. - Key news • Boku Inc. - Key offerings • SWOT 15.8 Cisco Systems Inc. • Cisco Systems Inc. - Overview • Cisco Systems Inc. - Business segments • Cisco Systems Inc. - Key news • Cisco Systems Inc. - Key offerings • Cisco Systems Inc. - Segment focus • SWOT 15.9 Deutsche Telekom AG • Deutsche Telekom AG - Overview • Deutsche Telekom AG - Business segments • Deutsche Telekom AG - Key offerings • Deutsche Telekom AG - Segment focus • SWOT 15.10 Google LLC • Google LLC - Overview • Google LLC - Product / Service • Google LLC - Key news • Google LLC - Key offerings • SWOT 15.11 Mobileum Inc. • Mobileum Inc. - Overview • Mobileum Inc. - Product / Service • Mobileum Inc. - Key offerings • SWOT 15.12 MTN Group Ltd. • MTN Group Ltd. - Overview • MTN Group Ltd. - Product / Service • MTN Group Ltd. - Key offerings • SWOT 15.13 Orange SA • Orange SA - Overview • Orange SA - Business segments • Orange SA - Key news • Orange SA - Key offerings • Orange SA - Segment focus • SWOT 15.14 Sinch AB • Sinch AB - Overview • Sinch AB - Business segments • Sinch AB - Key offerings • Sinch AB - Segment focus • SWOT 15.15 Telefonica SA • Telefonica SA - Overview • Telefonica SA - Business segments • Telefonica SA - Key news • Telefonica SA - Key offerings • Telefonica SA - Segment focus • SWOT 15.16 Twilio Inc. • Twilio Inc. - Overview • Twilio Inc. - Business segments • Twilio Inc. - Key news • Twilio Inc. - Key offerings • Twilio Inc. - Segment focus • SWOT 15.17 Verizon Communications Inc. • Verizon Communications Inc. - Overview • Verizon Communications Inc. - Business segments • Verizon Communications Inc. - Key news • Verizon Communications Inc. - Key offerings • Verizon Communications Inc. - Segment focus • SWOT 15.18 Vodafone Group Plc • Vodafone Group Plc - Overview • Vodafone Group Plc - Business segments • Vodafone Group Plc - Key offerings • Vodafone Group Plc - Segment focus • SWOT 16 Appendix 16.1 Scope of the report • Market definition • Objectives • Notes and caveats 16.2 Inclusions and exclusions checklist • Inclusions checklist • Exclusions checklist 16.3 Currency conversion rates for US$ • Currency conversion rates for US$ 16.4 Research methodology • Research methodology 16.5 Data procurement • Information sources 16.6 Data validation • Data validation 16.7 Validation techniques employed for market sizing • Validation techniques employed for market sizing 16.8 Data synthesis • Data synthesis 16.9 360 degree market analysis • 360 degree market analysis 16.10 List of abbreviations • List of abbreviations List of Tables/GraphsExhibits1: Executive Summary - Chart on Market OverviewExhibits2: Executive Summary - Data Table on Market Overview Exhibits3: Executive Summary - Chart on Global Market Characteristics Exhibits4: Executive Summary - Chart on Market by Geography Exhibits5: Executive Summary - Chart on Market Segmentation by Product Exhibits6: Executive Summary - Chart on Market Segmentation by End-user Exhibits7: Executive Summary - Chart on Market Segmentation by Sector Exhibits8: Executive Summary - Chart on Incremental Growth Exhibits9: Executive Summary - Data Table on Incremental Growth Exhibits10: Executive Summary - Chart on Company Market Positioning Exhibits11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits12: Chart on Overview on criticality of inputs and factors of differentiation Exhibits13: Chart on Overview on factors of disruption Exhibits14: Chart on Impact of drivers and challenges in 2025 and 2030 Exhibits15: Chart on Parent Market Exhibits16: Data Table on - Parent Market Exhibits17: Chart on Market characteristics analysis Exhibits18: Chart on Value chain analysis Exhibits19: Data Table on Offerings of companies included in the market definition Exhibits20: Market segments Exhibits21: Chart on Global - Market size and forecast 2025-2030 ($ billion) Exhibits22: Data Table on Global - Market size and forecast 2025-2030 ($ billion) Exhibits23: Chart on Global Market: Year-over-year growth 2025-2030 (%) Exhibits24: Data Table on Global Market: Year-over-year growth 2025-2030 (%) Exhibits25: Historic Market Size - Data Table on Global Mobile Value-Added Services (MVAS) Market 2020 - 2024 ($ billion) Exhibits26: Historic Market Size - Product Segment 2020 - 2024 ($ billion) Exhibits27: Historic Market Size - End-user Segment 2020 - 2024 ($ billion) Exhibits28: Historic Market Size - Sector Segment 2020 - 2024 ($ billion) Exhibits29: Historic Market Size - Geography Segment 2020 - 2024 ($ billion) Exhibits30: Historic Market Size - Country Segment 2020 - 2024 ($ billion) Exhibits31: Five forces analysis - Comparison between 2025 and 2030 Exhibits32: Bargaining power of buyers - Impact of key factors 2025 and 2030 Exhibits33: Bargaining power of suppliers - Impact of key factors in 2025 and 2030 Exhibits34: Threat of new entrants - Impact of key factors in 2025 and 2030 Exhibits35: Threat of substitutes - Impact of key factors in 2025 and 2030 Exhibits36: Threat of rivalry - Impact of key factors in 2025 and 2030 Exhibits37: Chart on Market condition - Five forces 2025 and 2030 Exhibits38: Chart on Product - Market share 2025-2030 (%) Exhibits39: Data Table on Product - Market share 2025-2030 (%) Exhibits40: Chart on Comparison by Product Exhibits41: Data Table on Comparison by Product Exhibits42: Chart on Mobile advertising - Market size and forecast 2025-2030 ($ billion) Exhibits43: Data Table on Mobile advertising - Market size and forecast 2025-2030 ($ billion) Exhibits44: Chart on Mobile advertising - Year-over-year growth 2025-2030 (%) Exhibits45: Data Table on Mobile advertising - Year-over-year growth 2025-2030 (%) Exhibits46: Chart on Mobile games - Market size and forecast 2025-2030 ($ billion) Exhibits47: Data Table on Mobile games - Market size and forecast 2025-2030 ($ billion) Exhibits48: Chart on Mobile games - Year-over-year growth 2025-2030 (%) Exhibits49: Data Table on Mobile games - Year-over-year growth 2025-2030 (%) Exhibits50: Chart on Mobile music and video streaming - Market size and forecast 2025-2030 ($ billion) Exhibits51: Data Table on Mobile music and video streaming - Market size and forecast 2025-2030 ($ billion) Exhibits52: Chart on Mobile music and video streaming - Year-over-year growth 2025-2030 (%) Exhibits53: Data Table on Mobile music and video streaming - Year-over-year growth 2025-2030 (%) Exhibits54: Chart on Mobile money and m-commerce - Market size and forecast 2025-2030 ($ billion) Exhibits55: Data Table on Mobile money and m-commerce - Market size and forecast 2025-2030 ($ billion) Exhibits56: Chart on Mobile money and m-commerce - Year-over-year growth 2025-2030 (%) Exhibits57: Data Table on Mobile money and m-commerce - Year-over-year growth 2025-2030 (%) Exhibits58: Chart on Mobile publications - Market size and forecast 2025-2030 ($ billion) Exhibits59: Data Table on Mobile publications - Market size and forecast 2025-2030 ($ billion) Exhibits60: Chart on Mobile publications - Year-over-year growth 2025-2030 (%) Exhibits61: Data Table on Mobile publications - Year-over-year growth 2025-2030 (%) Exhibits62: Market opportunity by Product ($ billion) Exhibits63: Data Table on Market opportunity by Product ($ billion) Exhibits64: Chart on End-user - Market share 2025-2030 (%) Exhibits65: Data Table on End-user - Market share 2025-2030 (%) Exhibits66: Chart on Comparison by End-user Exhibits67: Data Table on Comparison by End-user Exhibits68: Chart on BFSI - Market size and forecast 2025-2030 ($ billion) Exhibits69: Data Table on BFSI - Market size and forecast 2025-2030 ($ billion) Exhibits70: Chart on BFSI - Year-over-year growth 2025-2030 (%) Exhibits71: Data Table on BFSI - Year-over-year growth 2025-2030 (%) Exhibits72: Chart on Media and entertainment - Market size and forecast 2025-2030 ($ billion) Exhibits73: Data Table on Media and entertainment - Market size and forecast 2025-2030 ($ billion) Exhibits74: Chart on Media and entertainment - Year-over-year growth 2025-2030 (%) Exhibits75: Data Table on Media and entertainment - Year-over-year growth 2025-2030 (%) Exhibits76: Chart on Healthcare - Market size and forecast 2025-2030 ($ billion) Exhibits77: Data Table on Healthcare - Market size and forecast 2025-2030 ($ billion) Exhibits78: Chart on Healthcare - Year-over-year growth 2025-2030 (%) Exhibits79: Data Table on Healthcare - Year-over-year growth 2025-2030 (%) Exhibits80: Chart on Education - Market size and forecast 2025-2030 ($ billion) Exhibits81: Data Table on Education - Market size and forecast 2025-2030 ($ billion) Exhibits82: Chart on Education - Year-over-year growth 2025-2030 (%) Exhibits83: Data Table on Education - Year-over-year growth 2025-2030 (%) Exhibits84: Chart on Others - Market size and forecast 2025-2030 ($ billion) Exhibits85: Data Table on Others - Market size and forecast 2025-2030 ($ billion) Exhibits86: Chart on Others - Year-over-year growth 2025-2030 (%) Exhibits87: Data Table on Others - Year-over-year growth 2025-2030 (%) Exhibits88: Market opportunity by End-user ($ billion) Exhibits89: Data Table on Market opportunity by End-user ($ billion) Exhibits90: Chart on Sector - Market share 2025-2030 (%) Exhibits91: Data Table on Sector - Market share 2025-2030 (%) Exhibits92: Chart on Comparison by Sector Exhibits93: Data Table on Comparison by Sector Exhibits94: Chart on Large enterprises - Market size and forecast 2025-2030 ($ billion) Exhibits95: Data Table on Large enterprises - Market size and forecast 2025-2030 ($ billion) Exhibits96: Chart on Large enterprises - Year-over-year growth 2025-2030 (%) Exhibits97: Data Table on Large enterprises - Year-over-year growth 2025-2030 (%) Exhibits98: Chart on Small and medium enterprises - Market size and forecast 2025-2030 ($ billion) Exhibits99: Data Table on Small and medium enterprises - Market size and forecast 2025-2030 ($ billion) Exhibits100: Chart on Small and medium enterprises - Year-over-year growth 2025-2030 (%) Exhibits101: Data Table on Small and medium enterprises - Year-over-year growth 2025-2030 (%) Exhibits102: Market opportunity by Sector ($ billion) Exhibits103: Data Table on Market opportunity by Sector ($ billion) Exhibits104: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits105: Chart on Market share by geography 2025-2030 (%) Exhibits106: Data Table on Market share by geography 2025-2030 (%) Exhibits107: Chart on Geographic comparison Exhibits108: Data Table on Geographic comparison Exhibits109: Chart on APAC - Market size and forecast 2025-2030 ($ billion) Exhibits110: Data Table on APAC - Market size and forecast 2025-2030 ($ billion) Exhibits111: Chart on APAC - Year-over-year growth 2025-2030 (%) Exhibits112: Data Table on APAC - Year-over-year growth 2025-2030 (%) Exhibits113: Chart on Regional Comparison - APAC Exhibits114: Data Table on Regional Comparison - APAC Exhibits115: Chart on China - Market size and forecast 2025-2030 ($ billion) Exhibits116: Data Table on China - Market size and forecast 2025-2030 ($ billion) Exhibits117: Chart on China - Year-over-year growth 2025-2030 (%) Exhibits118: Data Table on China - Year-over-year growth 2025-2030 (%) Exhibits119: Chart on India - Market size and forecast 2025-2030 ($ billion) Exhibits120: Data Table on India - Market size and forecast 2025-2030 ($ billion) Exhibits121: Chart on India - Year-over-year growth 2025-2030 (%) Exhibits122: Data Table on India - Year-over-year growth 2025-2030 (%) Exhibits123: Chart on Japan - Market size and forecast 2025-2030 ($ billion) Exhibits124: Data Table on Japan - Market size and forecast 2025-2030 ($ billion) Exhibits125: Chart on Japan - Year-over-year growth 2025-2030 (%) Exhibits126: Data Table on Japan - Year-over-year growth 2025-2030 (%) Exhibits127: Chart on South Korea - Market size and forecast 2025-2030 ($ billion) Exhibits128: Data Table on South Korea - Market size and forecast 2025-2030 ($ billion) Exhibits129: Chart on South Korea - Year-over-year growth 2025-2030 (%) Exhibits130: Data Table on South Korea - Year-over-year growth 2025-2030 (%) Exhibits131: Chart on Indonesia - Market size and forecast 2025-2030 ($ billion) Exhibits132: Data Table on Indonesia - Market size and forecast 2025-2030 ($ billion) Exhibits133: Chart on Indonesia - Year-over-year growth 2025-2030 (%) Exhibits134: Data Table on Indonesia - Year-over-year growth 2025-2030 (%) Exhibits135: Chart on Australia - Market size and forecast 2025-2030 ($ billion) Exhibits136: Data Table on Australia - Market size and forecast 2025-2030 ($ billion) Exhibits137: Chart on Australia - Year-over-year growth 2025-2030 (%) Exhibits138: Data Table on Australia - Year-over-year growth 2025-2030 (%) Exhibits139: Chart on North America - Market size and forecast 2025-2030 ($ billion) Exhibits140: Data Table on North America - Market size and forecast 2025-2030 ($ billion) Exhibits141: Chart on North America - Year-over-year growth 2025-2030 (%) Exhibits142: Data Table on North America - Year-over-year growth 2025-2030 (%) Exhibits143: Chart on Regional Comparison - North America Exhibits144: Data Table on Regional Comparison - North America Exhibits145: Chart on US - Market size and forecast 2025-2030 ($ billion) Exhibits146: Data Table on US - Market size and forecast 2025-2030 ($ billion) Exhibits147: Chart on US - Year-over-year growth 2025-2030 (%) Exhibits148: Data Table on US - Year-over-year growth 2025-2030 (%) Exhibits149: Chart on Canada - Market size and forecast 2025-2030 ($ billion) Exhibits150: Data Table on Canada - Market size and forecast 2025-2030 ($ billion) Exhibits151: Chart on Canada - Year-over-year growth 2025-2030 (%) Exhibits152: Data Table on Canada - Year-over-year growth 2025-2030 (%) Exhibits153: Chart on Mexico - Market size and forecast 2025-2030 ($ billion) Exhibits154: Data Table on Mexico - Market size and forecast 2025-2030 ($ billion) Exhibits155: Chart on Mexico - Year-over-year growth 2025-2030 (%) Exhibits156: Data Table on Mexico - Year-over-year growth 2025-2030 (%) Exhibits157: Chart on Europe - Market size and forecast 2025-2030 ($ billion) Exhibits158: Data Table on Europe - Market size and forecast 2025-2030 ($ billion) Exhibits159: Chart on Europe - Year-over-year growth 2025-2030 (%) Exhibits160: Data Table on Europe - Year-over-year growth 2025-2030 (%) Exhibits161: Chart on Regional Comparison - Europe Exhibits162: Data Table on Regional Comparison - Europe Exhibits163: Chart on Germany - Market size and forecast 2025-2030 ($ billion) Exhibits164: Data Table on Germany - Market size and forecast 2025-2030 ($ billion) Exhibits165: Chart on Germany - Year-over-year growth 2025-2030 (%) Exhibits166: Data Table on Germany - Year-over-year growth 2025-2030 (%) Exhibits167: Chart on UK - Market size and forecast 2025-2030 ($ billion) Exhibits168: Data Table on UK - Market size and forecast 2025-2030 ($ billion) Exhibits169: Chart on UK - Year-over-year growth 2025-2030 (%) Exhibits170: Data Table on UK - Year-over-year growth 2025-2030 (%) Exhibits171: Chart on France - Market size and forecast 2025-2030 ($ billion) Exhibits172: Data Table on France - Market size and forecast 2025-2030 ($ billion) Exhibits173: Chart on France - Year-over-year growth 2025-2030 (%) Exhibits174: Data Table on France - Year-over-year growth 2025-2030 (%) Exhibits175: Chart on Italy - Market size and forecast 2025-2030 ($ billion) Exhibits176: Data Table on Italy - Market size and forecast 2025-2030 ($ billion) Exhibits177: Chart on Italy - Year-over-year growth 2025-2030 (%) Exhibits178: Data Table on Italy - Year-over-year growth 2025-2030 (%) Exhibits179: Chart on Spain - Market size and forecast 2025-2030 ($ billion) Exhibits180: Data Table on Spain - Market size and forecast 2025-2030 ($ billion) Exhibits181: Chart on Spain - Year-over-year growth 2025-2030 (%) Exhibits182: Data Table on Spain - Year-over-year growth 2025-2030 (%) Exhibits183: Chart on The Netherlands - Market size and forecast 2025-2030 ($ billion) Exhibits184: Data Table on The Netherlands - Market size and forecast 2025-2030 ($ billion) Exhibits185: Chart on The Netherlands - Year-over-year growth 2025-2030 (%) Exhibits186: Data Table on The Netherlands - Year-over-year growth 2025-2030 (%) Exhibits187: Chart on South America - Market size and forecast 2025-2030 ($ billion) Exhibits188: Data Table on South America - Market size and forecast 2025-2030 ($ billion) Exhibits189: Chart on South America - Year-over-year growth 2025-2030 (%) Exhibits190: Data Table on South America - Year-over-year growth 2025-2030 (%) Exhibits191: Chart on Regional Comparison - South America Exhibits192: Data Table on Regional Comparison - South America Exhibits193: Chart on Brazil - Market size and forecast 2025-2030 ($ billion) Exhibits194: Data Table on Brazil - Market size and forecast 2025-2030 ($ billion) Exhibits195: Chart on Brazil - Year-over-year growth 2025-2030 (%) Exhibits196: Data Table on Brazil - Year-over-year growth 2025-2030 (%) Exhibits197: Chart on Argentina - Market size and forecast 2025-2030 ($ billion) Exhibits198: Data Table on Argentina - Market size and forecast 2025-2030 ($ billion) Exhibits199: Chart on Argentina - Year-over-year growth 2025-2030 (%) Exhibits200: Data Table on Argentina - Year-over-year growth 2025-2030 (%) Exhibits201: Chart on Chile - Market size and forecast 2025-2030 ($ billion) Exhibits202: Data Table on Chile - Market size and forecast 2025-2030 ($ billion) Exhibits203: Chart on Chile - Year-over-year growth 2025-2030 (%) Exhibits204: Data Table on Chile - Year-over-year growth 2025-2030 (%) Exhibits205: Chart on Middle East and Africa - Market size and forecast 2025-2030 ($ billion) Exhibits206: Data Table on Middle East and Africa - Market size and forecast 2025-2030 ($ billion) Exhibits207: Chart on Middle East and Africa - Year-over-year growth 2025-2030 (%) Exhibits208: Data Table on Middle East and Africa - Year-over-year growth 2025-2030 (%) Exhibits209: Chart on Regional Comparison - Middle East and Africa Exhibits210: Data Table on Regional Comparison - Middle East and Africa Exhibits211: Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ billion) Exhibits212: Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ billion) Exhibits213: Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%) Exhibits214: Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%) Exhibits215: Chart on UAE - Market size and forecast 2025-2030 ($ billion) Exhibits216: Data Table on UAE - Market size and forecast 2025-2030 ($ billion) Exhibits217: Chart on UAE - Year-over-year growth 2025-2030 (%) Exhibits218: Data Table on UAE - Year-over-year growth 2025-2030 (%) Exhibits219: Chart on South Africa - Market size and forecast 2025-2030 ($ billion) Exhibits220: Data Table on South Africa - Market size and forecast 2025-2030 ($ billion) Exhibits221: Chart on South Africa - Year-over-year growth 2025-2030 (%) Exhibits222: Data Table on South Africa - Year-over-year growth 2025-2030 (%) Exhibits223: Chart on Turkey - Market size and forecast 2025-2030 ($ billion) Exhibits224: Data Table on Turkey - Market size and forecast 2025-2030 ($ billion) Exhibits225: Chart on Turkey - Year-over-year growth 2025-2030 (%) Exhibits226: Data Table on Turkey - Year-over-year growth 2025-2030 (%) Exhibits227: Chart on Israel - Market size and forecast 2025-2030 ($ billion) Exhibits228: Data Table on Israel - Market size and forecast 2025-2030 ($ billion) Exhibits229: Chart on Israel - Year-over-year growth 2025-2030 (%) Exhibits230: Data Table on Israel - Year-over-year growth 2025-2030 (%) Exhibits231: Market opportunity by geography ($ billion) Exhibits232: Data Tables on Market opportunity by geography ($ billion) Exhibits233: Impact of drivers and challenges in 2025 and 2030 Exhibits234: Overview on criticality of inputs and factors of differentiation Exhibits235: Overview on factors of disruption Exhibits236: Impact of key risks on business Exhibits237: Companies covered Exhibits238: Company ranking index Exhibits239: Matrix on companies position and classification Exhibits240: Amdocs Ltd. - Overview Exhibits241: Amdocs Ltd. - Product / Service Exhibits242: Amdocs Ltd. - Key news Exhibits243: Amdocs Ltd. - Key offerings Exhibits244: SWOT Exhibits245: AT and T Inc. - Overview Exhibits246: AT and T Inc. - Business segments Exhibits247: AT and T Inc. - Key offerings Exhibits248: AT and T Inc. - Segment focus Exhibits249: SWOT Exhibits250: Bharti Airtel Ltd. - Overview Exhibits251: Bharti Airtel Ltd. - Business segments Exhibits252: Bharti Airtel Ltd. - Key offerings Exhibits253: Bharti Airtel Ltd. - Segment focus Exhibits254: SWOT Exhibits255: Boku Inc. - Overview Exhibits256: Boku Inc. - Product / Service Exhibits257: Boku Inc. - Key news Exhibits258: Boku Inc. - Key offerings Exhibits259: SWOT Exhibits260: Cisco Systems Inc. - Overview Exhibits261: Cisco Systems Inc. - Business segments Exhibits262: Cisco Systems Inc. - Key news Exhibits263: Cisco Systems Inc. - Key offerings Exhibits264: Cisco Systems Inc. - Segment focus Exhibits265: SWOT Exhibits266: Deutsche Telekom AG - Overview Exhibits267: Deutsche Telekom AG - Business segments Exhibits268: Deutsche Telekom AG - Key offerings Exhibits269: Deutsche Telekom AG - Segment focus Exhibits270: SWOT Exhibits271: Google LLC - Overview Exhibits272: Google LLC - Product / Service Exhibits273: Google LLC - Key news Exhibits274: Google LLC - Key offerings Exhibits275: SWOT Exhibits276: Mobileum Inc. - Overview Exhibits277: Mobileum Inc. - Product / Service Exhibits278: Mobileum Inc. - Key offerings Exhibits279: SWOT Exhibits280: MTN Group Ltd. - Overview Exhibits281: MTN Group Ltd. - Product / Service Exhibits282: MTN Group Ltd. - Key offerings Exhibits283: SWOT Exhibits284: Orange SA - Overview Exhibits285: Orange SA - Business segments Exhibits286: Orange SA - Key news Exhibits287: Orange SA - Key offerings Exhibits288: Orange SA - Segment focus Exhibits289: SWOT Exhibits290: Sinch AB - Overview Exhibits291: Sinch AB - Business segments Exhibits292: Sinch AB - Key offerings Exhibits293: Sinch AB - Segment focus Exhibits294: SWOT Exhibits295: Telefonica SA - Overview Exhibits296: Telefonica SA - Business segments Exhibits297: Telefonica SA - Key news Exhibits298: Telefonica SA - Key offerings Exhibits299: Telefonica SA - Segment focus Exhibits300: SWOT Exhibits301: Twilio Inc. - Overview Exhibits302: Twilio Inc. - Business segments Exhibits303: Twilio Inc. - Key news Exhibits304: Twilio Inc. - Key offerings Exhibits305: Twilio Inc. - Segment focus Exhibits306: SWOT Exhibits307: Verizon Communications Inc. - Overview Exhibits308: Verizon Communications Inc. - Business segments Exhibits309: Verizon Communications Inc. - Key news Exhibits310: Verizon Communications Inc. - Key offerings Exhibits311: Verizon Communications Inc. - Segment focus Exhibits312: SWOT Exhibits313: Vodafone Group Plc - Overview Exhibits314: Vodafone Group Plc - Business segments Exhibits315: Vodafone Group Plc - Key offerings Exhibits316: Vodafone Group Plc - Segment focus Exhibits317: SWOT Exhibits318: Inclusions checklist Exhibits319: Exclusions checklist Exhibits320: Currency conversion rates for US$ Exhibits321: Research methodology Exhibits322: Information sources Exhibits323: Data validation Exhibits324: Validation techniques employed for market sizing Exhibits325: Data synthesis Exhibits326: 360 degree market analysis Exhibits327: List of abbreviations
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