 Global Adtech Market 2026-2030
Global Adtech Market 2026-2030 The global adtech market is forecasted to grow by USD 1217.9 bn during 2025-2030, accelerating at a CAGR of 14.6% during the forecast period. The report on the globa... もっと見る
SummaryGlobal Adtech Market 2026-2030The global adtech market is forecasted to grow by USD 1217.9 bn during 2025-2030, accelerating at a CAGR of 14.6% during the forecast period. The report on the global adtech market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors. The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing adoption of programmatic advertising, proliferation of first-party data strategies, growth of connected television and digital media channels. The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data. For further information on this report, please visit - Technavio's global adtech market is segmented as below: By Solution • DSPs • SSPs • Ad networks • DMPs • Others By Platform • Mobile Ad • Desktop Ad • Digital TV By Type • Search advertising • Display advertising • Video advertising • Social media advertising • Others By End-User • Large enterprises • SMEs Geography • North America • US • Canada • Mexico • APAC • China • Japan • India • South Korea • Indonesia • Singapore • Europe • UK • Germany • France • Russia • Italy • Spain • South America • Brazil • Argentina • Colombia • Middle East and Africa • UAE • South Africa • Egypt • Rest of World (ROW) This study identifies the integration of generative ai in ad creative as one of the prime reasons driving the global adtech market growth during the next few years. Also, emergence of retail media networks as primary channel and advancement of privacy-centric measurement and attribution models will lead to sizable demand in the market. The report on the global adtech market covers the following areas: • Global adtech market sizing • Global adtech market forecast • Global adtech market industry analysis The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading global adtech market vendors that include Amazon Web Services Inc., AppLovin Corp., Criteo SA, DoubleVerify Holdings Inc., Google LLC, InMobi Pte. Ltd., Integral Ad Science, Liftoff Inc., Magnite Inc., Microsoft Corp., Nexxen Inc., Outbrain Inc., PubMatic Inc., Quantcast, Taboola.com Ltd., The Trade Desk Inc., Unity Technologies Inc., Verve Group SE, Viant Technology LLC, Yahoo. Also, the global adtech market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities. The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth. Table of Contents1 Executive Summary1.1 Market overview • Executive Summary - Chart on Market Overview • Executive Summary - Data Table on Market Overview • Executive Summary - Chart on Global Market Characteristics • Executive Summary - Chart on Market by Geography • Executive Summary - Chart on Market Segmentation by Solution • Executive Summary - Chart on Market Segmentation by Platform • Executive Summary - Chart on Market Segmentation by Type • Executive Summary - Chart on Market Segmentation by End-user • Executive Summary - Chart on Incremental Growth • Executive Summary - Data Table on Incremental Growth • Executive Summary - Chart on Company Market Positioning 2 Technavio Analysis 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria 2.2 Criticality of inputs and Factors of differentiation • Chart on Overview on criticality of inputs and factors of differentiation 2.3 Factors of disruption • Chart on Overview on factors of disruption 2.4 Impact of drivers and challenges • Chart on Impact of drivers and challenges in 2025 and 2030 3 Market Landscape 3.1 Market ecosystem • Chart on Parent Market • Data Table on - Parent Market 3.2 Market characteristics • Chart on Market characteristics analysis 3.3 Value chain analysis • Chart on Value chain analysis 4 Market Sizing 4.1 Market definition • Data Table on Offerings of companies included in the market definition 4.2 Market segment analysis • Market segments 4.3 Market size 2025 4.4 Market outlook: Forecast for 2025-2030 • Chart on Global - Market size and forecast 2025-2030 ($ billion) • Data Table on Global - Market size and forecast 2025-2030 ($ billion) • Chart on Global Market: Year-over-year growth 2025-2030 (%) • Data Table on Global Market: Year-over-year growth 2025-2030 (%) 5 Historic Market Size 5.1 Global Adtech Market 2020 - 2024 • Historic Market Size - Data Table on Global Adtech Market 2020 - 2024 ($ billion) 5.2 Solution segment analysis 2020 - 2024 • Historic Market Size - Solution Segment 2020 - 2024 ($ billion) 5.3 Platform segment analysis 2020 - 2024 • Historic Market Size - Platform Segment 2020 - 2024 ($ billion) 5.4 Type segment analysis 2020 - 2024 • Historic Market Size - Type Segment 2020 - 2024 ($ billion) 5.5 End-user segment analysis 2020 - 2024 • Historic Market Size - End-user Segment 2020 - 2024 ($ billion) 5.6 Geography segment analysis 2020 - 2024 • Historic Market Size - Geography Segment 2020 - 2024 ($ billion) 5.7 Country segment analysis 2020 - 2024 • Historic Market Size - Country Segment 2020 - 2024 ($ billion) 6 Qualitative Analysis 6.1 Impact of AI on global Adtech market 6.2 Impact of geopolitical conflicts on global Adtech market 7 Five Forces Analysis 7.1 Five forces summary • Five forces analysis - Comparison between 2025 and 2030 7.2 Bargaining power of buyers • Bargaining power of buyers - Impact of key factors 2025 and 2030 7.3 Bargaining power of suppliers • Bargaining power of suppliers - Impact of key factors in 2025 and 2030 7.4 Threat of new entrants • Threat of new entrants - Impact of key factors in 2025 and 2030 7.5 Threat of substitutes • Threat of substitutes - Impact of key factors in 2025 and 2030 7.6 Threat of rivalry • Threat of rivalry - Impact of key factors in 2025 and 2030 7.7 Market condition • Chart on Market condition - Five forces 2025 and 2030 8 Market Segmentation by Solution 8.1 Market segments • Chart on Solution - Market share 2025-2030 (%) • Data Table on Solution - Market share 2025-2030 (%) 8.2 Comparison by Solution • Chart on Comparison by Solution • Data Table on Comparison by Solution 8.3 DSPs - Market size and forecast 2025-2030 • Chart on DSPs - Market size and forecast 2025-2030 ($ billion) • Data Table on DSPs - Market size and forecast 2025-2030 ($ billion) • Chart on DSPs - Year-over-year growth 2025-2030 (%) • Data Table on DSPs - Year-over-year growth 2025-2030 (%) 8.4 SSPs - Market size and forecast 2025-2030 • Chart on SSPs - Market size and forecast 2025-2030 ($ billion) • Data Table on SSPs - Market size and forecast 2025-2030 ($ billion) • Chart on SSPs - Year-over-year growth 2025-2030 (%) • Data Table on SSPs - Year-over-year growth 2025-2030 (%) 8.5 Ad networks - Market size and forecast 2025-2030 • Chart on Ad networks - Market size and forecast 2025-2030 ($ billion) • Data Table on Ad networks - Market size and forecast 2025-2030 ($ billion) • Chart on Ad networks - Year-over-year growth 2025-2030 (%) • Data Table on Ad networks - Year-over-year growth 2025-2030 (%) 8.6 DMPs - Market size and forecast 2025-2030 • Chart on DMPs - Market size and forecast 2025-2030 ($ billion) • Data Table on DMPs - Market size and forecast 2025-2030 ($ billion) • Chart on DMPs - Year-over-year growth 2025-2030 (%) • Data Table on DMPs - Year-over-year growth 2025-2030 (%) 8.7 Others - Market size and forecast 2025-2030 • Chart on Others - Market size and forecast 2025-2030 ($ billion) • Data Table on Others - Market size and forecast 2025-2030 ($ billion) • Chart on Others - Year-over-year growth 2025-2030 (%) • Data Table on Others - Year-over-year growth 2025-2030 (%) 8.8 Market opportunity by Solution • Market opportunity by Solution ($ billion) • Data Table on Market opportunity by Solution ($ billion) 9 Market Segmentation by Platform 9.1 Market segments • Chart on Platform - Market share 2025-2030 (%) • Data Table on Platform - Market share 2025-2030 (%) 9.2 Comparison by Platform • Chart on Comparison by Platform • Data Table on Comparison by Platform 9.3 Mobile Ad - Market size and forecast 2025-2030 • Chart on Mobile Ad - Market size and forecast 2025-2030 ($ billion) • Data Table on Mobile Ad - Market size and forecast 2025-2030 ($ billion) • Chart on Mobile Ad - Year-over-year growth 2025-2030 (%) • Data Table on Mobile Ad - Year-over-year growth 2025-2030 (%) 9.4 Desktop Ad - Market size and forecast 2025-2030 • Chart on Desktop Ad - Market size and forecast 2025-2030 ($ billion) • Data Table on Desktop Ad - Market size and forecast 2025-2030 ($ billion) • Chart on Desktop Ad - Year-over-year growth 2025-2030 (%) • Data Table on Desktop Ad - Year-over-year growth 2025-2030 (%) 9.5 Digital TV - Market size and forecast 2025-2030 • Chart on Digital TV - Market size and forecast 2025-2030 ($ billion) • Data Table on Digital TV - Market size and forecast 2025-2030 ($ billion) • Chart on Digital TV - Year-over-year growth 2025-2030 (%) • Data Table on Digital TV - Year-over-year growth 2025-2030 (%) 9.6 Market opportunity by Platform • Market opportunity by Platform ($ billion) • Data Table on Market opportunity by Platform ($ billion) 10 Market Segmentation by Type 10.1 Market segments • Chart on Type - Market share 2025-2030 (%) • Data Table on Type - Market share 2025-2030 (%) 10.2 Comparison by Type • Chart on Comparison by Type • Data Table on Comparison by Type 10.3 Search advertising - Market size and forecast 2025-2030 • Chart on Search advertising - Market size and forecast 2025-2030 ($ billion) • Data Table on Search advertising - Market size and forecast 2025-2030 ($ billion) • Chart on Search advertising - Year-over-year growth 2025-2030 (%) • Data Table on Search advertising - Year-over-year growth 2025-2030 (%) 10.4 Display advertising - Market size and forecast 2025-2030 • Chart on Display advertising - Market size and forecast 2025-2030 ($ billion) • Data Table on Display advertising - Market size and forecast 2025-2030 ($ billion) • Chart on Display advertising - Year-over-year growth 2025-2030 (%) • Data Table on Display advertising - Year-over-year growth 2025-2030 (%) 10.5 Video advertising - Market size and forecast 2025-2030 • Chart on Video advertising - Market size and forecast 2025-2030 ($ billion) • Data Table on Video advertising - Market size and forecast 2025-2030 ($ billion) • Chart on Video advertising - Year-over-year growth 2025-2030 (%) • Data Table on Video advertising - Year-over-year growth 2025-2030 (%) 10.6 Social media advertising - Market size and forecast 2025-2030 • Chart on Social media advertising - Market size and forecast 2025-2030 ($ billion) • Data Table on Social media advertising - Market size and forecast 2025-2030 ($ billion) • Chart on Social media advertising - Year-over-year growth 2025-2030 (%) • Data Table on Social media advertising - Year-over-year growth 2025-2030 (%) 10.7 Others - Market size and forecast 2025-2030 • Chart on Others - Market size and forecast 2025-2030 ($ billion) • Data Table on Others - Market size and forecast 2025-2030 ($ billion) • Chart on Others - Year-over-year growth 2025-2030 (%) • Data Table on Others - Year-over-year growth 2025-2030 (%) 10.8 Market opportunity by Type • Market opportunity by Type ($ billion) • Data Table on Market opportunity by Type ($ billion) 11 Market Segmentation by End-user 11.1 Market segments • Chart on End-user - Market share 2025-2030 (%) • Data Table on End-user - Market share 2025-2030 (%) 11.2 Comparison by End-user • Chart on Comparison by End-user • Data Table on Comparison by End-user 11.3 Large enterprises - Market size and forecast 2025-2030 • Chart on Large enterprises - Market size and forecast 2025-2030 ($ billion) • Data Table on Large enterprises - Market size and forecast 2025-2030 ($ billion) • Chart on Large enterprises - Year-over-year growth 2025-2030 (%) • Data Table on Large enterprises - Year-over-year growth 2025-2030 (%) 11.4 SMEs - Market size and forecast 2025-2030 • Chart on SMEs - Market size and forecast 2025-2030 ($ billion) • Data Table on SMEs - Market size and forecast 2025-2030 ($ billion) • Chart on SMEs - Year-over-year growth 2025-2030 (%) • Data Table on SMEs - Year-over-year growth 2025-2030 (%) 11.5 Market opportunity by End-user • Market opportunity by End-user ($ billion) • Data Table on Market opportunity by End-user ($ billion) 12 Customer Landscape 12.1 Customer landscape overview • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria 13 Geographic Landscape 13.1 Geographic segmentation • Chart on Market share by geography 2025-2030 (%) • Data Table on Market share by geography 2025-2030 (%) 13.2 Geographic comparison • Chart on Geographic comparison • Data Table on Geographic comparison 13.3 North America - Market size and forecast 2025-2030 • Chart on North America - Market size and forecast 2025-2030 ($ billion) • Data Table on North America - Market size and forecast 2025-2030 ($ billion) • Chart on North America - Year-over-year growth 2025-2030 (%) • Data Table on North America - Year-over-year growth 2025-2030 (%) • Chart on Regional Comparison - North America • Data Table on Regional Comparison - North America 13.3.1 US - Market size and forecast 2025-2030 • Chart on US - Market size and forecast 2025-2030 ($ billion) • Data Table on US - Market size and forecast 2025-2030 ($ billion) • Chart on US - Year-over-year growth 2025-2030 (%) • Data Table on US - Year-over-year growth 2025-2030 (%) 13.3.2 Canada - Market size and forecast 2025-2030 • Chart on Canada - Market size and forecast 2025-2030 ($ billion) • Data Table on Canada - Market size and forecast 2025-2030 ($ billion) • Chart on Canada - Year-over-year growth 2025-2030 (%) • Data Table on Canada - Year-over-year growth 2025-2030 (%) 13.3.3 Mexico - Market size and forecast 2025-2030 • Chart on Mexico - Market size and forecast 2025-2030 ($ billion) • Data Table on Mexico - Market size and forecast 2025-2030 ($ billion) • Chart on Mexico - Year-over-year growth 2025-2030 (%) • Data Table on Mexico - Year-over-year growth 2025-2030 (%) 13.4 APAC - Market size and forecast 2025-2030 • Chart on APAC - Market size and forecast 2025-2030 ($ billion) • Data Table on APAC - Market size and forecast 2025-2030 ($ billion) • Chart on APAC - Year-over-year growth 2025-2030 (%) • Data Table on APAC - Year-over-year growth 2025-2030 (%) • Chart on Regional Comparison - APAC • Data Table on Regional Comparison - APAC 13.4.1 China - Market size and forecast 2025-2030 • Chart on China - Market size and forecast 2025-2030 ($ billion) • Data Table on China - Market size and forecast 2025-2030 ($ billion) • Chart on China - Year-over-year growth 2025-2030 (%) • Data Table on China - Year-over-year growth 2025-2030 (%) 13.4.2 Japan - Market size and forecast 2025-2030 • Chart on Japan - Market size and forecast 2025-2030 ($ billion) • Data Table on Japan - Market size and forecast 2025-2030 ($ billion) • Chart on Japan - Year-over-year growth 2025-2030 (%) • Data Table on Japan - Year-over-year growth 2025-2030 (%) 13.4.3 India - Market size and forecast 2025-2030 • Chart on India - Market size and forecast 2025-2030 ($ billion) • Data Table on India - Market size and forecast 2025-2030 ($ billion) • Chart on India - Year-over-year growth 2025-2030 (%) • Data Table on India - Year-over-year growth 2025-2030 (%) 13.4.4 South Korea - Market size and forecast 2025-2030 • Chart on South Korea - Market size and forecast 2025-2030 ($ billion) • Data Table on South Korea - Market size and forecast 2025-2030 ($ billion) • Chart on South Korea - Year-over-year growth 2025-2030 (%) • Data Table on South Korea - Year-over-year growth 2025-2030 (%) 13.4.5 Indonesia - Market size and forecast 2025-2030 • Chart on Indonesia - Market size and forecast 2025-2030 ($ billion) • Data Table on Indonesia - Market size and forecast 2025-2030 ($ billion) • Chart on Indonesia - Year-over-year growth 2025-2030 (%) • Data Table on Indonesia - Year-over-year growth 2025-2030 (%) 13.4.6 Singapore - Market size and forecast 2025-2030 • Chart on Singapore - Market size and forecast 2025-2030 ($ billion) • Data Table on Singapore - Market size and forecast 2025-2030 ($ billion) • Chart on Singapore - Year-over-year growth 2025-2030 (%) • Data Table on Singapore - Year-over-year growth 2025-2030 (%) 13.5 Europe - Market size and forecast 2025-2030 • Chart on Europe - Market size and forecast 2025-2030 ($ billion) • Data Table on Europe - Market size and forecast 2025-2030 ($ billion) • Chart on Europe - Year-over-year growth 2025-2030 (%) • Data Table on Europe - Year-over-year growth 2025-2030 (%) • Chart on Regional Comparison - Europe • Data Table on Regional Comparison - Europe 13.5.1 UK - Market size and forecast 2025-2030 • Chart on UK - Market size and forecast 2025-2030 ($ billion) • Data Table on UK - Market size and forecast 2025-2030 ($ billion) • Chart on UK - Year-over-year growth 2025-2030 (%) • Data Table on UK - Year-over-year growth 2025-2030 (%) 13.5.2 Germany - Market size and forecast 2025-2030 • Chart on Germany - Market size and forecast 2025-2030 ($ billion) • Data Table on Germany - Market size and forecast 2025-2030 ($ billion) • Chart on Germany - Year-over-year growth 2025-2030 (%) • Data Table on Germany - Year-over-year growth 2025-2030 (%) 13.5.3 France - Market size and forecast 2025-2030 • Chart on France - Market size and forecast 2025-2030 ($ billion) • Data Table on France - Market size and forecast 2025-2030 ($ billion) • Chart on France - Year-over-year growth 2025-2030 (%) • Data Table on France - Year-over-year growth 2025-2030 (%) 13.5.4 Russia - Market size and forecast 2025-2030 • Chart on Russia - Market size and forecast 2025-2030 ($ billion) • Data Table on Russia - Market size and forecast 2025-2030 ($ billion) • Chart on Russia - Year-over-year growth 2025-2030 (%) • Data Table on Russia - Year-over-year growth 2025-2030 (%) 13.5.5 Italy - Market size and forecast 2025-2030 • Chart on Italy - Market size and forecast 2025-2030 ($ billion) • Data Table on Italy - Market size and forecast 2025-2030 ($ billion) • Chart on Italy - Year-over-year growth 2025-2030 (%) • Data Table on Italy - Year-over-year growth 2025-2030 (%) 13.5.6 Spain - Market size and forecast 2025-2030 • Chart on Spain - Market size and forecast 2025-2030 ($ billion) • Data Table on Spain - Market size and forecast 2025-2030 ($ billion) • Chart on Spain - Year-over-year growth 2025-2030 (%) • Data Table on Spain - Year-over-year growth 2025-2030 (%) 13.6 South America - Market size and forecast 2025-2030 • Chart on South America - Market size and forecast 2025-2030 ($ billion) • Data Table on South America - Market size and forecast 2025-2030 ($ billion) • Chart on South America - Year-over-year growth 2025-2030 (%) • Data Table on South America - Year-over-year growth 2025-2030 (%) • Chart on Regional Comparison - South America • Data Table on Regional Comparison - South America 13.6.1 Brazil - Market size and forecast 2025-2030 • Chart on Brazil - Market size and forecast 2025-2030 ($ billion) • Data Table on Brazil - Market size and forecast 2025-2030 ($ billion) • Chart on Brazil - Year-over-year growth 2025-2030 (%) • Data Table on Brazil - Year-over-year growth 2025-2030 (%) 13.6.2 Argentina - Market size and forecast 2025-2030 • Chart on Argentina - Market size and forecast 2025-2030 ($ billion) • Data Table on Argentina - Market size and forecast 2025-2030 ($ billion) • Chart on Argentina - Year-over-year growth 2025-2030 (%) • Data Table on Argentina - Year-over-year growth 2025-2030 (%) 13.6.3 Colombia - Market size and forecast 2025-2030 • Chart on Colombia - Market size and forecast 2025-2030 ($ billion) • Data Table on Colombia - Market size and forecast 2025-2030 ($ billion) • Chart on Colombia - Year-over-year growth 2025-2030 (%) • Data Table on Colombia - Year-over-year growth 2025-2030 (%) 13.7 Middle East and Africa - Market size and forecast 2025-2030 • Chart on Middle East and Africa - Market size and forecast 2025-2030 ($ billion) • Data Table on Middle East and Africa - Market size and forecast 2025-2030 ($ billion) • Chart on Middle East and Africa - Year-over-year growth 2025-2030 (%) • Data Table on Middle East and Africa - Year-over-year growth 2025-2030 (%) • Chart on Regional Comparison - Middle East and Africa • Data Table on Regional Comparison - Middle East and Africa 13.7.1 Saudi Arabia - Market size and forecast 2025-2030 • Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ billion) • Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ billion) • Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%) • Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%) 13.7.2 UAE - Market size and forecast 2025-2030 • Chart on UAE - Market size and forecast 2025-2030 ($ billion) • Data Table on UAE - Market size and forecast 2025-2030 ($ billion) • Chart on UAE - Year-over-year growth 2025-2030 (%) • Data Table on UAE - Year-over-year growth 2025-2030 (%) 13.7.3 South Africa - Market size and forecast 2025-2030 • Chart on South Africa - Market size and forecast 2025-2030 ($ billion) • Data Table on South Africa - Market size and forecast 2025-2030 ($ billion) • Chart on South Africa - Year-over-year growth 2025-2030 (%) • Data Table on South Africa - Year-over-year growth 2025-2030 (%) 13.7.4 Israel - Market size and forecast 2025-2030 • Chart on Israel - Market size and forecast 2025-2030 ($ billion) • Data Table on Israel - Market size and forecast 2025-2030 ($ billion) • Chart on Israel - Year-over-year growth 2025-2030 (%) • Data Table on Israel - Year-over-year growth 2025-2030 (%) 13.7.5 Egypt - Market size and forecast 2025-2030 • Chart on Egypt - Market size and forecast 2025-2030 ($ billion) • Data Table on Egypt - Market size and forecast 2025-2030 ($ billion) • Chart on Egypt - Year-over-year growth 2025-2030 (%) • Data Table on Egypt - Year-over-year growth 2025-2030 (%) 13.8 Market opportunity by geography • Market opportunity by geography ($ billion) • Data Tables on Market opportunity by geography ($ billion) 14 Drivers, Challenges, and Opportunity 14.1 Market drivers • Increasing adoption of programmatic advertising • Proliferation of first-party data strategies • Growth of connected television and digital media channels 14.2 Market challenges • Increasing regulatory scrutiny and data privacy legislation • Decline of third-party cookies and identity fragmentation • Persistent issues with Ad fraud and inventory transparency 14.3 Impact of drivers and challenges • Impact of drivers and challenges in 2025 and 2030 14.4 Market opportunities • Integration of generative AI in Ad creative • Emergence of retail media networks as primary channel • Advancement of privacy-centric measurement and attribution models 15 Competitive Landscape 15.1 Overview 15.2 Competitive Landscape • Overview on criticality of inputs and factors of differentiation 15.3 Landscape disruption • Overview on factors of disruption 15.4 Industry risks • Impact of key risks on business 16 Competitive Analysis 16.1 Companies profiled • Companies covered 16.2 Company ranking index • Company ranking index 16.3 Market positioning of companies • Matrix on companies position and classification 16.4 Amazon Web Services Inc. • Amazon Web Services Inc. - Overview • Amazon Web Services Inc. - Product / Service • Amazon Web Services Inc. - Key offerings • SWOT 16.5 AppLovin Corp. • AppLovin Corp. - Overview • AppLovin Corp. - Business segments • AppLovin Corp. - Key offerings • AppLovin Corp. - Segment focus • SWOT 16.6 Criteo SA • Criteo SA - Overview • Criteo SA - Product / Service • Criteo SA - Key offerings • SWOT 16.7 DoubleVerify Holdings Inc. • DoubleVerify Holdings Inc. - Overview • DoubleVerify Holdings Inc. - Product / Service • DoubleVerify Holdings Inc. - Key news • DoubleVerify Holdings Inc. - Key offerings • SWOT 16.8 Google LLC • Google LLC - Overview • Google LLC - Product / Service • Google LLC - Key news • Google LLC - Key offerings • SWOT 16.9 Integral Ad Science • Integral Ad Science - Overview • Integral Ad Science - Product / Service • Integral Ad Science - Key offerings • SWOT 16.10 Magnite Inc. • Magnite Inc. - Overview • Magnite Inc. - Product / Service • Magnite Inc. - Key news • Magnite Inc. - Key offerings • SWOT 16.11 Microsoft Corp. • Microsoft Corp. - Overview • Microsoft Corp. - Business segments • Microsoft Corp. - Key news • Microsoft Corp. - Key offerings • Microsoft Corp. - Segment focus • SWOT 16.12 Nexxen Inc. • Nexxen Inc. - Overview • Nexxen Inc. - Product / Service • Nexxen Inc. - Key offerings • SWOT 16.13 Taboola.com Ltd. • Taboola.com Ltd. - Overview • Taboola.com Ltd. - Product / Service • Taboola.com Ltd. - Key news • Taboola.com Ltd. - Key offerings • SWOT 16.14 The Trade Desk Inc. • The Trade Desk Inc. - Overview • The Trade Desk Inc. - Product / Service • The Trade Desk Inc. - Key offerings • SWOT 16.15 Unity Technologies Inc. • Unity Technologies Inc. - Overview • Unity Technologies Inc. - Business segments • Unity Technologies Inc. - Key offerings • Unity Technologies Inc. - Segment focus • SWOT 16.16 Verve Group SE • Verve Group SE - Overview • Verve Group SE - Business segments • Verve Group SE - Key offerings • Verve Group SE - Segment focus • SWOT 16.17 Viant Technology LLC • Viant Technology LLC - Overview • Viant Technology LLC - Product / Service • Viant Technology LLC - Key news • Viant Technology LLC - Key offerings • SWOT 16.18 Yahoo • Yahoo - Overview • Yahoo - Product / Service • Yahoo - Key offerings • SWOT 17 Appendix 17.1 Scope of the report • Market definition • Objectives • Notes and caveats 17.2 Inclusions and exclusions checklist • Inclusions checklist • Exclusions checklist 17.3 Currency conversion rates for US$ • Currency conversion rates for US$ 17.4 Research methodology • Research methodology 17.5 Data procurement • Information sources 17.6 Data validation • Data validation 17.7 Validation techniques employed for market sizing • Validation techniques employed for market sizing 17.8 Data synthesis • Data synthesis 17.9 360 degree market analysis • 360 degree market analysis 17.10 List of abbreviations • List of abbreviations List of Tables/GraphsExhibits1: Executive Summary - Chart on Market OverviewExhibits2: Executive Summary - Data Table on Market Overview Exhibits3: Executive Summary - Chart on Global Market Characteristics Exhibits4: Executive Summary - Chart on Market by Geography Exhibits5: Executive Summary - Chart on Market Segmentation by Solution Exhibits6: Executive Summary - Chart on Market Segmentation by Platform Exhibits7: Executive Summary - Chart on Market Segmentation by Type Exhibits8: Executive Summary - Chart on Market Segmentation by End-user Exhibits9: Executive Summary - Chart on Incremental Growth Exhibits10: Executive Summary - Data Table on Incremental Growth Exhibits11: Executive Summary - Chart on Company Market Positioning Exhibits12: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits13: Chart on Overview on criticality of inputs and factors of differentiation Exhibits14: Chart on Overview on factors of disruption Exhibits15: Chart on Impact of drivers and challenges in 2025 and 2030 Exhibits16: Chart on Parent Market Exhibits17: Data Table on - Parent Market Exhibits18: Chart on Market characteristics analysis Exhibits19: Chart on Value chain analysis Exhibits20: Data Table on Offerings of companies included in the market definition Exhibits21: Market segments Exhibits22: Chart on Global - Market size and forecast 2025-2030 ($ billion) Exhibits23: Data Table on Global - Market size and forecast 2025-2030 ($ billion) Exhibits24: Chart on Global Market: Year-over-year growth 2025-2030 (%) Exhibits25: Data Table on Global Market: Year-over-year growth 2025-2030 (%) Exhibits26: Historic Market Size - Data Table on Global Adtech Market 2020 - 2024 ($ billion) Exhibits27: Historic Market Size - Solution Segment 2020 - 2024 ($ billion) Exhibits28: Historic Market Size - Platform Segment 2020 - 2024 ($ billion) Exhibits29: Historic Market Size - Type Segment 2020 - 2024 ($ billion) Exhibits30: Historic Market Size - End-user Segment 2020 - 2024 ($ billion) Exhibits31: Historic Market Size - Geography Segment 2020 - 2024 ($ billion) Exhibits32: Historic Market Size - Country Segment 2020 - 2024 ($ billion) Exhibits33: Five forces analysis - Comparison between 2025 and 2030 Exhibits34: Bargaining power of buyers - Impact of key factors 2025 and 2030 Exhibits35: Bargaining power of suppliers - Impact of key factors in 2025 and 2030 Exhibits36: Threat of new entrants - Impact of key factors in 2025 and 2030 Exhibits37: Threat of substitutes - Impact of key factors in 2025 and 2030 Exhibits38: Threat of rivalry - Impact of key factors in 2025 and 2030 Exhibits39: Chart on Market condition - Five forces 2025 and 2030 Exhibits40: Chart on Solution - Market share 2025-2030 (%) Exhibits41: Data Table on Solution - Market share 2025-2030 (%) Exhibits42: Chart on Comparison by Solution Exhibits43: Data Table on Comparison by Solution Exhibits44: Chart on DSPs - Market size and forecast 2025-2030 ($ billion) Exhibits45: Data Table on DSPs - Market size and forecast 2025-2030 ($ billion) Exhibits46: Chart on DSPs - Year-over-year growth 2025-2030 (%) Exhibits47: Data Table on DSPs - Year-over-year growth 2025-2030 (%) Exhibits48: Chart on SSPs - Market size and forecast 2025-2030 ($ billion) Exhibits49: Data Table on SSPs - Market size and forecast 2025-2030 ($ billion) Exhibits50: Chart on SSPs - Year-over-year growth 2025-2030 (%) Exhibits51: Data Table on SSPs - Year-over-year growth 2025-2030 (%) Exhibits52: Chart on Ad networks - Market size and forecast 2025-2030 ($ billion) Exhibits53: Data Table on Ad networks - Market size and forecast 2025-2030 ($ billion) Exhibits54: Chart on Ad networks - Year-over-year growth 2025-2030 (%) Exhibits55: Data Table on Ad networks - Year-over-year growth 2025-2030 (%) Exhibits56: Chart on DMPs - Market size and forecast 2025-2030 ($ billion) Exhibits57: Data Table on DMPs - Market size and forecast 2025-2030 ($ billion) Exhibits58: Chart on DMPs - Year-over-year growth 2025-2030 (%) Exhibits59: Data Table on DMPs - Year-over-year growth 2025-2030 (%) Exhibits60: Chart on Others - Market size and forecast 2025-2030 ($ billion) Exhibits61: Data Table on Others - Market size and forecast 2025-2030 ($ billion) Exhibits62: Chart on Others - Year-over-year growth 2025-2030 (%) Exhibits63: Data Table on Others - Year-over-year growth 2025-2030 (%) Exhibits64: Market opportunity by Solution ($ billion) Exhibits65: Data Table on Market opportunity by Solution ($ billion) Exhibits66: Chart on Platform - Market share 2025-2030 (%) Exhibits67: Data Table on Platform - Market share 2025-2030 (%) Exhibits68: Chart on Comparison by Platform Exhibits69: Data Table on Comparison by Platform Exhibits70: Chart on Mobile Ad - Market size and forecast 2025-2030 ($ billion) Exhibits71: Data Table on Mobile Ad - Market size and forecast 2025-2030 ($ billion) Exhibits72: Chart on Mobile Ad - Year-over-year growth 2025-2030 (%) Exhibits73: Data Table on Mobile Ad - Year-over-year growth 2025-2030 (%) Exhibits74: Chart on Desktop Ad - Market size and forecast 2025-2030 ($ billion) Exhibits75: Data Table on Desktop Ad - Market size and forecast 2025-2030 ($ billion) Exhibits76: Chart on Desktop Ad - Year-over-year growth 2025-2030 (%) Exhibits77: Data Table on Desktop Ad - Year-over-year growth 2025-2030 (%) Exhibits78: Chart on Digital TV - Market size and forecast 2025-2030 ($ billion) Exhibits79: Data Table on Digital TV - Market size and forecast 2025-2030 ($ billion) Exhibits80: Chart on Digital TV - Year-over-year growth 2025-2030 (%) Exhibits81: Data Table on Digital TV - Year-over-year growth 2025-2030 (%) Exhibits82: Market opportunity by Platform ($ billion) Exhibits83: Data Table on Market opportunity by Platform ($ billion) Exhibits84: Chart on Type - Market share 2025-2030 (%) Exhibits85: Data Table on Type - Market share 2025-2030 (%) Exhibits86: Chart on Comparison by Type Exhibits87: Data Table on Comparison by Type Exhibits88: Chart on Search advertising - Market size and forecast 2025-2030 ($ billion) Exhibits89: Data Table on Search advertising - Market size and forecast 2025-2030 ($ billion) Exhibits90: Chart on Search advertising - Year-over-year growth 2025-2030 (%) Exhibits91: Data Table on Search advertising - Year-over-year growth 2025-2030 (%) Exhibits92: Chart on Display advertising - Market size and forecast 2025-2030 ($ billion) Exhibits93: Data Table on Display advertising - Market size and forecast 2025-2030 ($ billion) Exhibits94: Chart on Display advertising - Year-over-year growth 2025-2030 (%) Exhibits95: Data Table on Display advertising - Year-over-year growth 2025-2030 (%) Exhibits96: Chart on Video advertising - Market size and forecast 2025-2030 ($ billion) Exhibits97: Data Table on Video advertising - Market size and forecast 2025-2030 ($ billion) Exhibits98: Chart on Video advertising - Year-over-year growth 2025-2030 (%) Exhibits99: Data Table on Video advertising - Year-over-year growth 2025-2030 (%) Exhibits100: Chart on Social media advertising - Market size and forecast 2025-2030 ($ billion) Exhibits101: Data Table on Social media advertising - Market size and forecast 2025-2030 ($ billion) Exhibits102: Chart on Social media advertising - Year-over-year growth 2025-2030 (%) Exhibits103: Data Table on Social media advertising - Year-over-year growth 2025-2030 (%) Exhibits104: Chart on Others - Market size and forecast 2025-2030 ($ billion) Exhibits105: Data Table on Others - Market size and forecast 2025-2030 ($ billion) Exhibits106: Chart on Others - Year-over-year growth 2025-2030 (%) Exhibits107: Data Table on Others - Year-over-year growth 2025-2030 (%) Exhibits108: Market opportunity by Type ($ billion) Exhibits109: Data Table on Market opportunity by Type ($ billion) Exhibits110: Chart on End-user - Market share 2025-2030 (%) Exhibits111: Data Table on End-user - Market share 2025-2030 (%) Exhibits112: Chart on Comparison by End-user Exhibits113: Data Table on Comparison by End-user Exhibits114: Chart on Large enterprises - Market size and forecast 2025-2030 ($ billion) Exhibits115: Data Table on Large enterprises - Market size and forecast 2025-2030 ($ billion) Exhibits116: Chart on Large enterprises - Year-over-year growth 2025-2030 (%) Exhibits117: Data Table on Large enterprises - Year-over-year growth 2025-2030 (%) Exhibits118: Chart on SMEs - Market size and forecast 2025-2030 ($ billion) Exhibits119: Data Table on SMEs - Market size and forecast 2025-2030 ($ billion) Exhibits120: Chart on SMEs - Year-over-year growth 2025-2030 (%) Exhibits121: Data Table on SMEs - Year-over-year growth 2025-2030 (%) Exhibits122: Market opportunity by End-user ($ billion) Exhibits123: Data Table on Market opportunity by End-user ($ billion) Exhibits124: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria Exhibits125: Chart on Market share by geography 2025-2030 (%) Exhibits126: Data Table on Market share by geography 2025-2030 (%) Exhibits127: Chart on Geographic comparison Exhibits128: Data Table on Geographic comparison Exhibits129: Chart on North America - Market size and forecast 2025-2030 ($ billion) Exhibits130: Data Table on North America - Market size and forecast 2025-2030 ($ billion) Exhibits131: Chart on North America - Year-over-year growth 2025-2030 (%) Exhibits132: Data Table on North America - Year-over-year growth 2025-2030 (%) Exhibits133: Chart on Regional Comparison - North America Exhibits134: Data Table on Regional Comparison - North America Exhibits135: Chart on US - Market size and forecast 2025-2030 ($ billion) Exhibits136: Data Table on US - Market size and forecast 2025-2030 ($ billion) Exhibits137: Chart on US - Year-over-year growth 2025-2030 (%) Exhibits138: Data Table on US - Year-over-year growth 2025-2030 (%) Exhibits139: Chart on Canada - Market size and forecast 2025-2030 ($ billion) Exhibits140: Data Table on Canada - Market size and forecast 2025-2030 ($ billion) Exhibits141: Chart on Canada - Year-over-year growth 2025-2030 (%) Exhibits142: Data Table on Canada - Year-over-year growth 2025-2030 (%) Exhibits143: Chart on Mexico - Market size and forecast 2025-2030 ($ billion) Exhibits144: Data Table on Mexico - Market size and forecast 2025-2030 ($ billion) Exhibits145: Chart on Mexico - Year-over-year growth 2025-2030 (%) Exhibits146: Data Table on Mexico - Year-over-year growth 2025-2030 (%) Exhibits147: Chart on APAC - Market size and forecast 2025-2030 ($ billion) Exhibits148: Data Table on APAC - Market size and forecast 2025-2030 ($ billion) Exhibits149: Chart on APAC - Year-over-year growth 2025-2030 (%) Exhibits150: Data Table on APAC - Year-over-year growth 2025-2030 (%) Exhibits151: Chart on Regional Comparison - APAC Exhibits152: Data Table on Regional Comparison - APAC Exhibits153: Chart on China - Market size and forecast 2025-2030 ($ billion) Exhibits154: Data Table on China - Market size and forecast 2025-2030 ($ billion) Exhibits155: Chart on China - Year-over-year growth 2025-2030 (%) Exhibits156: Data Table on China - Year-over-year growth 2025-2030 (%) Exhibits157: Chart on Japan - Market size and forecast 2025-2030 ($ billion) Exhibits158: Data Table on Japan - Market size and forecast 2025-2030 ($ billion) Exhibits159: Chart on Japan - Year-over-year growth 2025-2030 (%) Exhibits160: Data Table on Japan - Year-over-year growth 2025-2030 (%) Exhibits161: Chart on India - Market size and forecast 2025-2030 ($ billion) Exhibits162: Data Table on India - Market size and forecast 2025-2030 ($ billion) Exhibits163: Chart on India - Year-over-year growth 2025-2030 (%) Exhibits164: Data Table on India - Year-over-year growth 2025-2030 (%) Exhibits165: Chart on South Korea - Market size and forecast 2025-2030 ($ billion) Exhibits166: Data Table on South Korea - Market size and forecast 2025-2030 ($ billion) Exhibits167: Chart on South Korea - Year-over-year growth 2025-2030 (%) Exhibits168: Data Table on South Korea - Year-over-year growth 2025-2030 (%) Exhibits169: Chart on Indonesia - Market size and forecast 2025-2030 ($ billion) Exhibits170: Data Table on Indonesia - Market size and forecast 2025-2030 ($ billion) Exhibits171: Chart on Indonesia - Year-over-year growth 2025-2030 (%) Exhibits172: Data Table on Indonesia - Year-over-year growth 2025-2030 (%) Exhibits173: Chart on Singapore - Market size and forecast 2025-2030 ($ billion) Exhibits174: Data Table on Singapore - Market size and forecast 2025-2030 ($ billion) Exhibits175: Chart on Singapore - Year-over-year growth 2025-2030 (%) Exhibits176: Data Table on Singapore - Year-over-year growth 2025-2030 (%) Exhibits177: Chart on Europe - Market size and forecast 2025-2030 ($ billion) Exhibits178: Data Table on Europe - Market size and forecast 2025-2030 ($ billion) Exhibits179: Chart on Europe - Year-over-year growth 2025-2030 (%) Exhibits180: Data Table on Europe - Year-over-year growth 2025-2030 (%) Exhibits181: Chart on Regional Comparison - Europe Exhibits182: Data Table on Regional Comparison - Europe Exhibits183: Chart on UK - Market size and forecast 2025-2030 ($ billion) Exhibits184: Data Table on UK - Market size and forecast 2025-2030 ($ billion) Exhibits185: Chart on UK - Year-over-year growth 2025-2030 (%) Exhibits186: Data Table on UK - Year-over-year growth 2025-2030 (%) Exhibits187: Chart on Germany - Market size and forecast 2025-2030 ($ billion) Exhibits188: Data Table on Germany - Market size and forecast 2025-2030 ($ billion) Exhibits189: Chart on Germany - Year-over-year growth 2025-2030 (%) Exhibits190: Data Table on Germany - Year-over-year growth 2025-2030 (%) Exhibits191: Chart on France - Market size and forecast 2025-2030 ($ billion) Exhibits192: Data Table on France - Market size and forecast 2025-2030 ($ billion) Exhibits193: Chart on France - Year-over-year growth 2025-2030 (%) Exhibits194: Data Table on France - Year-over-year growth 2025-2030 (%) Exhibits195: Chart on Russia - Market size and forecast 2025-2030 ($ billion) Exhibits196: Data Table on Russia - Market size and forecast 2025-2030 ($ billion) Exhibits197: Chart on Russia - Year-over-year growth 2025-2030 (%) Exhibits198: Data Table on Russia - Year-over-year growth 2025-2030 (%) Exhibits199: Chart on Italy - Market size and forecast 2025-2030 ($ billion) Exhibits200: Data Table on Italy - Market size and forecast 2025-2030 ($ billion) Exhibits201: Chart on Italy - Year-over-year growth 2025-2030 (%) Exhibits202: Data Table on Italy - Year-over-year growth 2025-2030 (%) Exhibits203: Chart on Spain - Market size and forecast 2025-2030 ($ billion) Exhibits204: Data Table on Spain - Market size and forecast 2025-2030 ($ billion) Exhibits205: Chart on Spain - Year-over-year growth 2025-2030 (%) Exhibits206: Data Table on Spain - Year-over-year growth 2025-2030 (%) Exhibits207: Chart on South America - Market size and forecast 2025-2030 ($ billion) Exhibits208: Data Table on South America - Market size and forecast 2025-2030 ($ billion) Exhibits209: Chart on South America - Year-over-year growth 2025-2030 (%) Exhibits210: Data Table on South America - Year-over-year growth 2025-2030 (%) Exhibits211: Chart on Regional Comparison - South America Exhibits212: Data Table on Regional Comparison - South America Exhibits213: Chart on Brazil - Market size and forecast 2025-2030 ($ billion) Exhibits214: Data Table on Brazil - Market size and forecast 2025-2030 ($ billion) Exhibits215: Chart on Brazil - Year-over-year growth 2025-2030 (%) Exhibits216: Data Table on Brazil - Year-over-year growth 2025-2030 (%) Exhibits217: Chart on Argentina - Market size and forecast 2025-2030 ($ billion) Exhibits218: Data Table on Argentina - Market size and forecast 2025-2030 ($ billion) Exhibits219: Chart on Argentina - Year-over-year growth 2025-2030 (%) Exhibits220: Data Table on Argentina - Year-over-year growth 2025-2030 (%) Exhibits221: Chart on Colombia - Market size and forecast 2025-2030 ($ billion) Exhibits222: Data Table on Colombia - Market size and forecast 2025-2030 ($ billion) Exhibits223: Chart on Colombia - Year-over-year growth 2025-2030 (%) Exhibits224: Data Table on Colombia - Year-over-year growth 2025-2030 (%) Exhibits225: Chart on Middle East and Africa - Market size and forecast 2025-2030 ($ billion) Exhibits226: Data Table on Middle East and Africa - Market size and forecast 2025-2030 ($ billion) Exhibits227: Chart on Middle East and Africa - Year-over-year growth 2025-2030 (%) Exhibits228: Data Table on Middle East and Africa - Year-over-year growth 2025-2030 (%) Exhibits229: Chart on Regional Comparison - Middle East and Africa Exhibits230: Data Table on Regional Comparison - Middle East and Africa Exhibits231: Chart on Saudi Arabia - Market size and forecast 2025-2030 ($ billion) Exhibits232: Data Table on Saudi Arabia - Market size and forecast 2025-2030 ($ billion) Exhibits233: Chart on Saudi Arabia - Year-over-year growth 2025-2030 (%) Exhibits234: Data Table on Saudi Arabia - Year-over-year growth 2025-2030 (%) Exhibits235: Chart on UAE - Market size and forecast 2025-2030 ($ billion) Exhibits236: Data Table on UAE - Market size and forecast 2025-2030 ($ billion) Exhibits237: Chart on UAE - Year-over-year growth 2025-2030 (%) Exhibits238: Data Table on UAE - Year-over-year growth 2025-2030 (%) Exhibits239: Chart on South Africa - Market size and forecast 2025-2030 ($ billion) Exhibits240: Data Table on South Africa - Market size and forecast 2025-2030 ($ billion) Exhibits241: Chart on South Africa - Year-over-year growth 2025-2030 (%) Exhibits242: Data Table on South Africa - Year-over-year growth 2025-2030 (%) Exhibits243: Chart on Israel - Market size and forecast 2025-2030 ($ billion) Exhibits244: Data Table on Israel - Market size and forecast 2025-2030 ($ billion) Exhibits245: Chart on Israel - Year-over-year growth 2025-2030 (%) Exhibits246: Data Table on Israel - Year-over-year growth 2025-2030 (%) Exhibits247: Chart on Egypt - Market size and forecast 2025-2030 ($ billion) Exhibits248: Data Table on Egypt - Market size and forecast 2025-2030 ($ billion) Exhibits249: Chart on Egypt - Year-over-year growth 2025-2030 (%) Exhibits250: Data Table on Egypt - Year-over-year growth 2025-2030 (%) Exhibits251: Market opportunity by geography ($ billion) Exhibits252: Data Tables on Market opportunity by geography ($ billion) Exhibits253: Impact of drivers and challenges in 2025 and 2030 Exhibits254: Overview on criticality of inputs and factors of differentiation Exhibits255: Overview on factors of disruption Exhibits256: Impact of key risks on business Exhibits257: Companies covered Exhibits258: Company ranking index Exhibits259: Matrix on companies position and classification Exhibits260: Amazon Web Services Inc. - Overview Exhibits261: Amazon Web Services Inc. - Product / Service Exhibits262: Amazon Web Services Inc. - Key offerings Exhibits263: SWOT Exhibits264: AppLovin Corp. - Overview Exhibits265: AppLovin Corp. - Business segments Exhibits266: AppLovin Corp. - Key offerings Exhibits267: AppLovin Corp. - Segment focus Exhibits268: SWOT Exhibits269: Criteo SA - Overview Exhibits270: Criteo SA - Product / Service Exhibits271: Criteo SA - Key offerings Exhibits272: SWOT Exhibits273: DoubleVerify Holdings Inc. - Overview Exhibits274: DoubleVerify Holdings Inc. - Product / Service Exhibits275: DoubleVerify Holdings Inc. - Key news Exhibits276: DoubleVerify Holdings Inc. - Key offerings Exhibits277: SWOT Exhibits278: Google LLC - Overview Exhibits279: Google LLC - Product / Service Exhibits280: Google LLC - Key news Exhibits281: Google LLC - Key offerings Exhibits282: SWOT Exhibits283: Integral Ad Science - Overview Exhibits284: Integral Ad Science - Product / Service Exhibits285: Integral Ad Science - Key offerings Exhibits286: SWOT Exhibits287: Magnite Inc. - Overview Exhibits288: Magnite Inc. - Product / Service Exhibits289: Magnite Inc. - Key news Exhibits290: Magnite Inc. - Key offerings Exhibits291: SWOT Exhibits292: Microsoft Corp. - Overview Exhibits293: Microsoft Corp. - Business segments Exhibits294: Microsoft Corp. - Key news Exhibits295: Microsoft Corp. - Key offerings Exhibits296: Microsoft Corp. - Segment focus Exhibits297: SWOT Exhibits298: Nexxen Inc. - Overview Exhibits299: Nexxen Inc. - Product / Service Exhibits300: Nexxen Inc. - Key offerings Exhibits301: SWOT Exhibits302: Taboola.com Ltd. - Overview Exhibits303: Taboola.com Ltd. - Product / Service Exhibits304: Taboola.com Ltd. - Key news Exhibits305: Taboola.com Ltd. - Key offerings Exhibits306: SWOT Exhibits307: The Trade Desk Inc. - Overview Exhibits308: The Trade Desk Inc. - Product / Service Exhibits309: The Trade Desk Inc. - Key offerings Exhibits310: SWOT Exhibits311: Unity Technologies Inc. - Overview Exhibits312: Unity Technologies Inc. - Business segments Exhibits313: Unity Technologies Inc. - Key offerings Exhibits314: Unity Technologies Inc. - Segment focus Exhibits315: SWOT Exhibits316: Verve Group SE - Overview Exhibits317: Verve Group SE - Business segments Exhibits318: Verve Group SE - Key offerings Exhibits319: Verve Group SE - Segment focus Exhibits320: SWOT Exhibits321: Viant Technology LLC - Overview Exhibits322: Viant Technology LLC - Product / Service Exhibits323: Viant Technology LLC - Key news Exhibits324: Viant Technology LLC - Key offerings Exhibits325: SWOT Exhibits326: Yahoo - Overview Exhibits327: Yahoo - Product / Service Exhibits328: Yahoo - Key offerings Exhibits329: SWOT Exhibits330: Inclusions checklist Exhibits331: Exclusions checklist Exhibits332: Currency conversion rates for US$ Exhibits333: Research methodology Exhibits334: Information sources Exhibits335: Data validation Exhibits336: Validation techniques employed for market sizing Exhibits337: Data synthesis Exhibits338: 360 degree market analysis Exhibits339: List of abbreviations
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