Summary

The global Melatonin Gummies market size was US$ 772 million in 2024 and is forecast to a readjusted size of US$ 1384 million by 2031 with a CAGR of 8.7% during the forecast period 2025-2031.
By 2025, the evolving U.S. tariff policy is poised to inject considerable uncertainty into the global economic landscape. This report delves into the latest U.S. tariff measures and the corresponding policy responses across the globe, evaluating their impacts on Melatonin Gummies market competitiveness, regional economic performance, and supply chain configurations.
In 2024, global Melatonin Gummies production reached approximately 51.45 million units , with an average global market price of around US$ 15 per unit.
Melatonin gummies are chewable dietary supplements that use melatonin as the primary active ingredient and a gelatin- or pectin-based gummy matrix as the delivery system. They are positioned as sleep-support and circadian rhythm–regulating products rather than conventional confectionery. Each gummy typically contains around 0.5–10 mg of synthetic melatonin, often combined with co-ingredients such as vitamins, magnesium, L-theanine, chamomile or lemon balm to enhance relaxation, while flavors, colors and sweeteners are used to create a pleasant fruit-candy taste that appeals to both adults and children. In markets such as North America, Europe and Japan, melatonin gummies are generally sold as dietary supplements through pharmacies, mass retailers and e-commerce, forming part of the broader “sleep health” and “functional gummy” segments and differentiating themselves from tablets or capsules by their palatability, convenient dosing and more casual consumption experience.
From a supply chain perspective, the upstream of melatonin gummies mainly includes suppliers of melatonin raw materials and other active ingredients (such as Nutrifirst Biotech, Qyherb, Octagonchem, and Xi’an Jintai in China, which can provide melatonin powder with 98-99% purity), as well as suppliers of gelatin/pectin matrix, sweeteners, and flavorings. The gelatin portion is supplied by global gelatin and collagen leaders such as GELITA, Rousselot, Nitta Gelatin, and PB Leiner, while pectin and sweeteners come from large food ingredient companies. The midstream consists of dietary supplement brand owners and contract manufacturers responsible for formula development, gummy manufacturing, and packaging, including multinational nutritional brands such as Nature’s Bounty, GNC, OLLY, and Natrol.The downstream targets retail pharmacies, large supermarkets, e-commerce platforms, and cross-border e-commerce channels. The end customers are adults and teenagers with sleep problems or who wish to gently improve their sleep quality. In some countries/regions, melatonin products are also subject to prescription or age restrictions, placing higher demands on compliance for both online and offline channels. Overall, melatonin gummies have seen rapid growth in sales volume through standardized raw material supply, large-scale production via OEM manufacturing, and continuous education on sleep health concepts by brands.
The annual production capacity of a single-line Melatonin Gummies is approximately 800k units, with a gross profit margin of approximately 35%-55%.
On the one hand, with the increasing prevalence of sleep disorders, anxiety, and cross-time zone travel, consumers are significantly more accepting of "mild, over-the-counter" sleep aids. On the other hand, gummies, with their pleasant taste, ease of consumption, and portability, are continuously eroding the market share of traditional tablet and capsule melatonin supplements. From the supply side, the raw material melatonin is highly standardized and its costs are controllable, with a large number of suppliers in China and other regions ensuring a stable supply. The rapid expansion of functional gummy OEM capabilities has lowered the entry barrier for new brands, while simultaneously intensifying channel and price competition. It is worth noting that some countries (such as Australia) have significantly tightened regulations on melatonin, especially children's gummies, leading to situations such as e-commerce platforms suspending sales and requiring prescription management, reflecting escalating safety controversies. This is forcing brands to be more cautious in dosage design, warning labels, and target audience positioning. In summary, melatonin gummies will continue to benefit from the long-term theme of "sleep health" and the increasing penetration rate of functional gummies in the short term, maintaining a growth rate faster than the overall vitamin/mineral supplement market. In the medium to long term, however, under multiple pressures such as tightening regulations, controversies surrounding children's use, formula homogenization, and channel price wars, they need to continue to support premium pricing and profit margins through more scientific dosage design, differentiated compound ingredients, and building brand trust.
The global Melatonin Gummies market is strategically segmented by company, region (country), by Type, and by Application. This report empowers stakeholders to capitalize on emerging opportunities, optimize product strategies, and outperform competitors through data-driven insights on sales, revenue, and forecasts across regions, by Type, and by Application for 2020-2031.
Market Segmentation
By Company:
Natrol
Pharmavite
Nature's Bounty
Jameison
Rexall Sundown
GNC
Church & Dwight
Pfizer
Solgar
Biotics Research
Now Food
Neurim Pharmaceuticals
Slenyto
Nature Made
Centrum
Vitafusion
CVS Health
Leosons Corporation
Zahler
Mauricettes
Xiu Zheng
By-Health
Conba Pharm
Meiaojian Biotechnology
By Type: (Dominant Segment vs High-Margin Innovation)
2.5 per Serving
3 per Serving
5 per Serving
By Application: (Core Demand Driver vs Emerging Opportunity)
Supermarkets
Pharmacy
Online Retailers
Others
By Region
Macro-Regional Analysis: Market Size & Growth Forecasts
- North America
- Europe
- Asia-Pacific
- South America
- Middle East & Africa
Micro-Local Market Deep Dive: Strategic Insights
- Competitive Landscape: Player dominance vs. disruptors (e.g., Natrol in Europe)
- Emerging Product Trends: 2.5 per Serving adoption vs. 3 per Serving premiumization
- Demand-Side Dynamics: Supermarkets growth in China vs. Pharmacy potential in North America
- Localized Consumer Needs: Regulatory hurdles in EU vs. price sensitivity in India
Focus Markets:
North America
Europe
China
Japan
Southeast Asia
India
(Additional regions can be customized based on client needs.)
Chapter Outline
Chapter 1: Report scope, executive summary, and market evolution scenarios (short/mid/long term).
Chapter 2: Quantitative analysis of Melatonin Gummies market size and growth potential at global, regional, and country levels.
Chapter 3: Competitive benchmarking of manufacturers (revenue, market share, M&A, R&D focus).
Chapter 4: Type-based segmentation analysis – Uncovering blue ocean markets (e.g., 3 per Serving in China).
Chapter 5: Application-based segmentation analysis – High-growth downstream opportunities (e.g., Pharmacy in India).
Chapter 6: Regional sales and revenue breakdown by company, type, application and customer.
Chapter 7: Key manufacturer profiles – Financials, product portfolios, and strategic developments.
Chapter 8: Market dynamics – Drivers, restraints, regulatory impacts, and risk mitigation strategies.
Chapter 9: Actionable conclusions and strategic recommendations.
Why This Report?
This is not just another market study. By fusing global trend analysis with hyper-local operational intelligence, we deliver:
- Risk-Controlled Market Entry: Navigate regulatory complexities in focus markets (e.g., China’s policies).
- Product Portfolio Optimization: Align offerings with regional preferences (e.g., 2.5 per Serving dominance in Europe vs. 3 per Serving demand in MEA).
- Competitor Counterstrategies: Decode player tactics in fragmented vs. consolidated markets.

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Table of Contents

1 Market Overview
1.1 Melatonin Gummies Product Scope
1.2 Melatonin Gummies by Type
1.2.1 Global Melatonin Gummies Sales by Type (2020 & 2024 & 2031)
1.2.2 2.5 per Serving
1.2.3 3 per Serving
1.2.4 5 per Serving
1.3 Melatonin Gummies by Application
1.3.1 Global Melatonin Gummies Sales Comparison by Application (2020 & 2024 & 2031)
1.3.2 Supermarkets
1.3.3 Pharmacy
1.3.4 Online Retailers
1.3.5 Others
1.4 Global Melatonin Gummies Market Estimates and Forecasts (2020-2031)
1.4.1 Global Melatonin Gummies Market Size in Value Growth Rate (2020-2031)
1.4.2 Global Melatonin Gummies Market Size in Volume Growth Rate (2020-2031)
1.4.3 Global Melatonin Gummies Price Trends (2020-2031)
1.5 Assumptions and Limitations
2 Market Size and Prospective by Region
2.1 Global Melatonin Gummies Market Size by Region: 2020 VS 2024 VS 2031
2.2 Global Melatonin Gummies Retrospective Market Scenario by Region (2020-2025)
2.2.1 Global Melatonin Gummies Sales Market Share by Region (2020-2025)
2.2.2 Global Melatonin Gummies Revenue Market Share by Region (2020-2025)
2.3 Global Melatonin Gummies Market Estimates and Forecasts by Region (2026-2031)
2.3.1 Global Melatonin Gummies Sales Estimates and Forecasts by Region (2026-2031)
2.3.2 Global Melatonin Gummies Revenue Forecast by Region (2026-2031)
2.4 Major Region and Emerging Market Analysis
2.4.1 North America Melatonin Gummies Market Size and Prospective (2020-2031)
2.4.2 Europe Melatonin Gummies Market Size and Prospective (2020-2031)
2.4.3 China Melatonin Gummies Market Size and Prospective (2020-2031)
2.4.4 Japan Melatonin Gummies Market Size and Prospective (2020-2031)
2.4.5 Southeast Asia Melatonin Gummies Market Size and Prospective (2020-2031)
2.4.6 India Melatonin Gummies Market Size and Prospective (2020-2031)
3 Global Market Size by Type
3.1 Global Melatonin Gummies Historic Market Review by Type (2020-2025)
3.1.1 Global Melatonin Gummies Sales by Type (2020-2025)
3.1.2 Global Melatonin Gummies Revenue by Type (2020-2025)
3.1.3 Global Melatonin Gummies Price by Type (2020-2025)
3.2 Global Melatonin Gummies Market Estimates and Forecasts by Type (2026-2031)
3.2.1 Global Melatonin Gummies Sales Forecast by Type (2026-2031)
3.2.2 Global Melatonin Gummies Revenue Forecast by Type (2026-2031)
3.2.3 Global Melatonin Gummies Price Forecast by Type (2026-2031)
3.3 Different Types Melatonin Gummies Representative Players
4 Global Market Size by Application
4.1 Global Melatonin Gummies Historic Market Review by Application (2020-2025)
4.1.1 Global Melatonin Gummies Sales by Application (2020-2025)
4.1.2 Global Melatonin Gummies Revenue by Application (2020-2025)
4.1.3 Global Melatonin Gummies Price by Application (2020-2025)
4.2 Global Melatonin Gummies Market Estimates and Forecasts by Application (2026-2031)
4.2.1 Global Melatonin Gummies Sales Forecast by Application (2026-2031)
4.2.2 Global Melatonin Gummies Revenue Forecast by Application (2026-2031)
4.2.3 Global Melatonin Gummies Price Forecast by Application (2026-2031)
4.3 New Sources of Growth in Melatonin Gummies Application
5 Competition Landscape by Players
5.1 Global Melatonin Gummies Sales by Players (2020-2025)
5.2 Global Top Melatonin Gummies Players by Revenue (2020-2025)
5.3 Global Melatonin Gummies Market Share by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Melatonin Gummies as of 2024)
5.4 Global Melatonin Gummies Average Price by Company (2020-2025)
5.5 Global Key Manufacturers of Melatonin Gummies, Manufacturing Sites & Headquarters
5.6 Global Key Manufacturers of Melatonin Gummies, Product Type & Application
5.7 Global Key Manufacturers of Melatonin Gummies, Date of Enter into This Industry
5.8 Manufacturers Mergers & Acquisitions, Expansion Plans
6 Region Analysis
6.1 North America Market: Players, Segments, Downstream and Major Customers
6.1.1 North America Melatonin Gummies Sales by Company
6.1.1.1 North America Melatonin Gummies Sales by Company (2020-2025)
6.1.1.2 North America Melatonin Gummies Revenue by Company (2020-2025)
6.1.2 North America Melatonin Gummies Sales Breakdown by Type (2020-2025)
6.1.3 North America Melatonin Gummies Sales Breakdown by Application (2020-2025)
6.1.4 North America Melatonin Gummies Major Customer
6.1.5 North America Market Trend and Opportunities
6.2 Europe Market: Players, Segments, Downstream and Major Customers
6.2.1 Europe Melatonin Gummies Sales by Company
6.2.1.1 Europe Melatonin Gummies Sales by Company (2020-2025)
6.2.1.2 Europe Melatonin Gummies Revenue by Company (2020-2025)
6.2.2 Europe Melatonin Gummies Sales Breakdown by Type (2020-2025)
6.2.3 Europe Melatonin Gummies Sales Breakdown by Application (2020-2025)
6.2.4 Europe Melatonin Gummies Major Customer
6.2.5 Europe Market Trend and Opportunities
6.3 China Market: Players, Segments, Downstream and Major Customers
6.3.1 China Melatonin Gummies Sales by Company
6.3.1.1 China Melatonin Gummies Sales by Company (2020-2025)
6.3.1.2 China Melatonin Gummies Revenue by Company (2020-2025)
6.3.2 China Melatonin Gummies Sales Breakdown by Type (2020-2025)
6.3.3 China Melatonin Gummies Sales Breakdown by Application (2020-2025)
6.3.4 China Melatonin Gummies Major Customer
6.3.5 China Market Trend and Opportunities
6.4 Japan Market: Players, Segments, Downstream and Major Customers
6.4.1 Japan Melatonin Gummies Sales by Company
6.4.1.1 Japan Melatonin Gummies Sales by Company (2020-2025)
6.4.1.2 Japan Melatonin Gummies Revenue by Company (2020-2025)
6.4.2 Japan Melatonin Gummies Sales Breakdown by Type (2020-2025)
6.4.3 Japan Melatonin Gummies Sales Breakdown by Application (2020-2025)
6.4.4 Japan Melatonin Gummies Major Customer
6.4.5 Japan Market Trend and Opportunities
6.5 Southeast Asia Market: Players, Segments, Downstream and Major Customers
6.5.1 Southeast Asia Melatonin Gummies Sales by Company
6.5.1.1 Southeast Asia Melatonin Gummies Sales by Company (2020-2025)
6.5.1.2 Southeast Asia Melatonin Gummies Revenue by Company (2020-2025)
6.5.2 Southeast Asia Melatonin Gummies Sales Breakdown by Type (2020-2025)
6.5.3 Southeast Asia Melatonin Gummies Sales Breakdown by Application (2020-2025)
6.5.4 Southeast Asia Melatonin Gummies Major Customer
6.5.5 Southeast Asia Market Trend and Opportunities
6.6 India Market: Players, Segments, Downstream and Major Customers
6.6.1 India Melatonin Gummies Sales by Company
6.6.1.1 India Melatonin Gummies Sales by Company (2020-2025)
6.6.1.2 India Melatonin Gummies Revenue by Company (2020-2025)
6.6.2 India Melatonin Gummies Sales Breakdown by Type (2020-2025)
6.6.3 India Melatonin Gummies Sales Breakdown by Application (2020-2025)
6.6.4 India Melatonin Gummies Major Customer
6.6.5 India Market Trend and Opportunities
7 Company Profiles and Key Figures
7.1 Natrol
7.1.1 Natrol Company Information
7.1.2 Natrol Business Overview
7.1.3 Natrol Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.1.4 Natrol Melatonin Gummies Products Offered
7.1.5 Natrol Recent Development
7.2 Pharmavite
7.2.1 Pharmavite Company Information
7.2.2 Pharmavite Business Overview
7.2.3 Pharmavite Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.2.4 Pharmavite Melatonin Gummies Products Offered
7.2.5 Pharmavite Recent Development
7.3 Nature's Bounty
7.3.1 Nature's Bounty Company Information
7.3.2 Nature's Bounty Business Overview
7.3.3 Nature's Bounty Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.3.4 Nature's Bounty Melatonin Gummies Products Offered
7.3.5 Nature's Bounty Recent Development
7.4 Jameison
7.4.1 Jameison Company Information
7.4.2 Jameison Business Overview
7.4.3 Jameison Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.4.4 Jameison Melatonin Gummies Products Offered
7.4.5 Jameison Recent Development
7.5 Rexall Sundown
7.5.1 Rexall Sundown Company Information
7.5.2 Rexall Sundown Business Overview
7.5.3 Rexall Sundown Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.5.4 Rexall Sundown Melatonin Gummies Products Offered
7.5.5 Rexall Sundown Recent Development
7.6 GNC
7.6.1 GNC Company Information
7.6.2 GNC Business Overview
7.6.3 GNC Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.6.4 GNC Melatonin Gummies Products Offered
7.6.5 GNC Recent Development
7.7 Church & Dwight
7.7.1 Church & Dwight Company Information
7.7.2 Church & Dwight Business Overview
7.7.3 Church & Dwight Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.7.4 Church & Dwight Melatonin Gummies Products Offered
7.7.5 Church & Dwight Recent Development
7.8 Pfizer
7.8.1 Pfizer Company Information
7.8.2 Pfizer Business Overview
7.8.3 Pfizer Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.8.4 Pfizer Melatonin Gummies Products Offered
7.8.5 Pfizer Recent Development
7.9 Solgar
7.9.1 Solgar Company Information
7.9.2 Solgar Business Overview
7.9.3 Solgar Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.9.4 Solgar Melatonin Gummies Products Offered
7.9.5 Solgar Recent Development
7.10 Biotics Research
7.10.1 Biotics Research Company Information
7.10.2 Biotics Research Business Overview
7.10.3 Biotics Research Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.10.4 Biotics Research Melatonin Gummies Products Offered
7.10.5 Biotics Research Recent Development
7.11 Now Food
7.11.1 Now Food Company Information
7.11.2 Now Food Business Overview
7.11.3 Now Food Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.11.4 Now Food Melatonin Gummies Products Offered
7.11.5 Now Food Recent Development
7.12 Neurim Pharmaceuticals
7.12.1 Neurim Pharmaceuticals Company Information
7.12.2 Neurim Pharmaceuticals Business Overview
7.12.3 Neurim Pharmaceuticals Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.12.4 Neurim Pharmaceuticals Melatonin Gummies Products Offered
7.12.5 Neurim Pharmaceuticals Recent Development
7.13 Slenyto
7.13.1 Slenyto Company Information
7.13.2 Slenyto Business Overview
7.13.3 Slenyto Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.13.4 Slenyto Melatonin Gummies Products Offered
7.13.5 Slenyto Recent Development
7.14 Nature Made
7.14.1 Nature Made Company Information
7.14.2 Nature Made Business Overview
7.14.3 Nature Made Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.14.4 Nature Made Melatonin Gummies Products Offered
7.14.5 Nature Made Recent Development
7.15 Centrum
7.15.1 Centrum Company Information
7.15.2 Centrum Business Overview
7.15.3 Centrum Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.15.4 Centrum Melatonin Gummies Products Offered
7.15.5 Centrum Recent Development
7.16 Vitafusion
7.16.1 Vitafusion Company Information
7.16.2 Vitafusion Business Overview
7.16.3 Vitafusion Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.16.4 Vitafusion Melatonin Gummies Products Offered
7.16.5 Vitafusion Recent Development
7.17 CVS Health
7.17.1 CVS Health Company Information
7.17.2 CVS Health Business Overview
7.17.3 CVS Health Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.17.4 CVS Health Melatonin Gummies Products Offered
7.17.5 CVS Health Recent Development
7.18 Leosons Corporation
7.18.1 Leosons Corporation Company Information
7.18.2 Leosons Corporation Business Overview
7.18.3 Leosons Corporation Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.18.4 Leosons Corporation Melatonin Gummies Products Offered
7.18.5 Leosons Corporation Recent Development
7.19 Zahler
7.19.1 Zahler Company Information
7.19.2 Zahler Business Overview
7.19.3 Zahler Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.19.4 Zahler Melatonin Gummies Products Offered
7.19.5 Zahler Recent Development
7.20 Mauricettes
7.20.1 Mauricettes Company Information
7.20.2 Mauricettes Business Overview
7.20.3 Mauricettes Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.20.4 Mauricettes Melatonin Gummies Products Offered
7.20.5 Mauricettes Recent Development
7.21 Xiu Zheng
7.21.1 Xiu Zheng Company Information
7.21.2 Xiu Zheng Business Overview
7.21.3 Xiu Zheng Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.21.4 Xiu Zheng Melatonin Gummies Products Offered
7.21.5 Xiu Zheng Recent Development
7.22 By-Health
7.22.1 By-Health Company Information
7.22.2 By-Health Business Overview
7.22.3 By-Health Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.22.4 By-Health Melatonin Gummies Products Offered
7.22.5 By-Health Recent Development
7.23 Conba Pharm
7.23.1 Conba Pharm Company Information
7.23.2 Conba Pharm Business Overview
7.23.3 Conba Pharm Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.23.4 Conba Pharm Melatonin Gummies Products Offered
7.23.5 Conba Pharm Recent Development
7.24 Meiaojian Biotechnology
7.24.1 Meiaojian Biotechnology Company Information
7.24.2 Meiaojian Biotechnology Business Overview
7.24.3 Meiaojian Biotechnology Melatonin Gummies Sales, Revenue and Gross Margin (2020-2025)
7.24.4 Meiaojian Biotechnology Melatonin Gummies Products Offered
7.24.5 Meiaojian Biotechnology Recent Development
8 Melatonin Gummies Manufacturing Cost Analysis
8.1 Melatonin Gummies Key Raw Materials Analysis
8.1.1 Key Raw Materials
8.1.2 Key Suppliers of Raw Materials
8.2 Proportion of Manufacturing Cost Structure
8.3 Manufacturing Process Analysis of Melatonin Gummies
8.4 Melatonin Gummies Industrial Chain Analysis
9 Marketing Channel, Distributors and Customers
9.1 Marketing Channel
9.2 Melatonin Gummies Distributors List
9.3 Melatonin Gummies Customers
10 Melatonin Gummies Market Dynamics
10.1 Melatonin Gummies Industry Trends
10.2 Melatonin Gummies Market Drivers
10.3 Melatonin Gummies Market Challenges
10.4 Melatonin Gummies Market Restraints
11 Research Findings and Conclusion
12 Appendix
12.1 Research Methodology
12.1.1 Methodology/Research Approach
12.1.1.1 Research Programs/Design
12.1.1.2 Market Size Estimation
12.1.1.3 Market Breakdown and Data Triangulation
12.1.2 Data Source
12.1.2.1 Secondary Sources
12.1.2.2 Primary Sources
12.2 Author Details
12.3 Disclaimer