Summary

The global Licensed Entertainment and Character Merchandise market was valued at US$ 166.78 billion in 2024 and is anticipated to reach US$ 268.81 billion by 2031, witnessing a CAGR of 6.77% during the forecast period 2025-2031.
The major global companies of Licensed Entertainment and Character Merchandise include The Walt Disney Company, Hasbro, Warner Bros. Discovery, The Pokémon Company, Mattel, Paramount, NBCUniversal, Toei Animation, Sanrio, etc. The top five vendors held 47.67% of the market, in terms of Licensed Entertainment and Character Merchandise Retail Sales Revenue in 2024.
This report aims to provide a comprehensive presentation of the global market for Licensed Entertainment and Character Merchandise, with both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyse their position in the current marketplace, and make informed business decisions regarding Licensed Entertainment and Character Merchandise.
The Licensed Entertainment and Character Merchandise market size, estimations, and forecasts are provided in terms of and Retail Sales Revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. This report segments the global Licensed Entertainment and Character Merchandise market comprehensively. Regional market sizes, concerning products by Merchandise Types, by Entertainment and Character Types, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of the competitive landscape, key competitors, and their respective market ranks. The report also discusses technological trends and new product developments.
The report will help the Licensed Entertainment and Character Merchandise companies, new entrants, and industry chain related companies in this market with information on the Retail Sales Revenues for the overall market and the sub-segments across the different segments, by company, by Merchandise Types, by Entertainment and Character Types, and by regions.
Market Segmentation
By Company
 The Walt Disney Company
 Hasbro
 Warner Bros. Discovery
 The Pokémon Company
 Mattel
 Paramount
 NBCUniversal
 Toei Animation
 Sanrio
 Authentic Brands Group
 WildBrain
 Bandai Namco Entertainment
 Jazwares
 Sony
 Spin Master
 SEGA Corporation
 Toho
 Moomin Characters
 Alpha Group

Segment by Merchandise Types
 Toys
 Apparel
 Entertainment & Media
 Home Products
 Others

Segment by Entertainment and Character Types
 Movies & TV Shows
 Animation & Cartoons
 Games
 Others

By Region
 North America
 United States
 Canada

 Asia-Pacific
 China
 Japan
 South Korea
 Southeast Asia
 Australia
 India
 Others

 Europe
 Germany
 France
 UK
 Italy
 Netherlands
 Others

 South America
 Brazil
 Mexico
 Others

 Middle East & Africa
 Middle East
 Africa

Chapter Outline
Chapter 1: Introduces the report scope of the report, executive summary of different market segments (by Merchandise Types, by Entertainment and Character Types), including the market size of each market segment, future development potential, and so on. It offers a high-level view of the current state of the market and its likely evolution in the short to mid-term, and long term.
Chapter 2: Introduces executive summary of global market size, regional market size, this section also introduces the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by companies in the industry, and the analysis of relevant policies in the industry.
Chapter 3: Detailed analysis of Licensed Entertainment and Character Merchandise company competitive landscape, Retail Sales Revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 4: Provides the analysis of various market segments by Merchandise Types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 5: Provides the analysis of various market segments by Entertainment and Character Types, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 6, 7, 8, 9, 10: North America, Europe, Asia Pacific, Latin America, Middle East and Africa segment by country. It provides a quantitative analysis of the market size and development potential of each region and its main countries and introduces the market development, future development prospects, market space.
Chapter 11: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, Retail Sales Revenue, price, gross margin, product introduction.
Chapter 12: The main points and conclusions of the report.

ページTOPに戻る

Table of Contents

1 Report Overview 1
1.1 Study Scope 1
1.2 Market Analysis by Merchandise Types 2
1.2.1 Global Licensed Entertainment and Character Merchandise Market Size Growth Rate by Merchandise Types: 2020 VS 2024 VS 2031 2
1.2.2 Toys 3
1.2.3 Apparel 4
1.2.4 Entertainment & Media 5
1.2.5 Home Products 6
1.2.6 Others 7
1.3 Market by Entertainment and Character Types 8
1.3.1 Global Licensed Entertainment and Character Merchandise Market Growth by Entertainment and Character Types: 2020 VS 2024 VS 2031 8
1.3.2 Movies & TV Shows 9
1.3.3 Animation & Cartoons 9
1.3.4 Games 10
1.3.5 Others 10
1.4 Assumptions and Limitations 11
1.5 Study Objectives 12
1.6 Years Considered 13
2 Global Growth Trends 14
2.1 Global Licensed Entertainment and Character Merchandise Market Perspective (2020-2031) 14
2.2 Global Licensed Entertainment and Character Merchandise Growth Trends by Region 16
2.2.1 Global Licensed Entertainment and Character Merchandise Market Size by Region: 2020 VS 2024 VS 2031 16
2.2.2 Licensed Entertainment and Character Merchandise Historic Market Size by Region (2020-2025) 17
2.2.3 Licensed Entertainment and Character Merchandise Forecasted Market Size by Region (2026-2031) 18
2.3 Licensed Entertainment and Character Merchandise Market Dynamics 19
2.3.1 Licensed Entertainment and Character Merchandise Industry Trends 19
2.3.2 Licensed Entertainment and Character Merchandise Market Drivers 22
2.3.3 Licensed Entertainment and Character Merchandise Market Challenges 25
2.3.4 Licensed Entertainment and Character Merchandise Market Restraints 27
3 Competition Landscape by Key Players 30
3.1 Global Top Licensed Entertainment and Character Merchandise Players by Retail Sales Revenue 30
3.1.1 Global Top Licensed Entertainment and Character Merchandise Players by Retail Sales Revenue (2020-2025) 30
3.1.2 Global Licensed Entertainment and Character Merchandise Retail Sales Revenue Market Share by Players (2020-2025) 31
3.2 Global Licensed Entertainment and Character Merchandise Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 32
3.3 Global Key Players Ranking by Licensed Entertainment and Character Merchandise Retail Sales Revenue 34
3.4 Global Licensed Entertainment and Character Merchandise Market Concentration Ratio 35
3.4.1 Global Licensed Entertainment and Character Merchandise Market Concentration Ratio (CR5 and HHI) 35
3.4.2 Global Top 10 and Top 5 Companies by Licensed Entertainment and Character Merchandise Revenue in 2024 37
3.5 Global Key Players of Licensed Entertainment and Character Merchandise Head office and Establish Date 38
3.6 Global Licensed Entertainment and Character Merchandise Market Key Players Characters List 39
4 Licensed Entertainment and Character Merchandise Breakdown Data by Merchandise Types 41
4.1 Global Licensed Entertainment and Character Merchandise Historic Market Size by Merchandise Types (2020-2025) 41
4.2 Global Licensed Entertainment and Character Merchandise Forecasted Market Size by Merchandise Types (2026-2031) 42
5 Licensed Entertainment and Character Merchandise Breakdown Data by Entertainment and Character Types 44
5.1 Global Licensed Entertainment and Character Merchandise Historic Market Size by Entertainment and Character Types (2020-2025) 44
5.2 Global Licensed Entertainment and Character Merchandise Forecasted Market Size by Entertainment and Character Types (2026-2031) 45
6 North America 47
6.1 North America Licensed Entertainment and Character Merchandise Market Size (2020-2031) 47
6.2 North America Licensed Entertainment and Character Merchandise Market Growth Rate by Country: 2020 VS 2024 VS 2031 47
6.3 North America Licensed Entertainment and Character Merchandise Market Size by Country (2020-2025) 48
6.4 North America Licensed Entertainment and Character Merchandise Market Size by Country (2026-2031) 49
6.5 United States 50
6.6 Canada 51
7 Europe 52
7.1 Europe Licensed Entertainment and Character Merchandise Market Size (2020-2031) 52
7.2 Europe Licensed Entertainment and Character Merchandise Market Growth Rate by Country: 2020 VS 2024 VS 2031 52
7.3 Europe Licensed Entertainment and Character Merchandise Market Size by Country (2020-2025) 53
7.4 Europe Licensed Entertainment and Character Merchandise Market Size by Country (2026-2031) 54
7.5 Germany 55
7.6 France 56
7.7 U.K. 57
7.8 Italy 58
7.9 Netherlands 59
8 Asia-Pacific 60
8.1 Asia-Pacific Licensed Entertainment and Character Merchandise Market Size (2020-2031) 60
8.2 Asia-Pacific Licensed Entertainment and Character Merchandise Market Growth Rate by Country: 2020 VS 2024 VS 2031 60
8.3 Asia-Pacific Licensed Entertainment and Character Merchandise Market Size by Region (2020-2025) 61
8.4 Asia-Pacific Licensed Entertainment and Character Merchandise Market Size by Region (2026-2031) 62
8.5 China 64
8.6 Japan 65
8.7 South Korea 66
8.8 Southeast Asia 67
8.9 Australia 68
8.10 India 69
9 Latin America 70
9.1 Latin America Licensed Entertainment and Character Merchandise Market Size (2020-2031) 70
9.2 Latin America Licensed Entertainment and Character Merchandise Market Growth Rate by Country: 2020 VS 2024 VS 2031 70
9.3 Latin America Licensed Entertainment and Character Merchandise Market Size by Country (2020-2025) 71
9.4 Latin America Licensed Entertainment and Character Merchandise Market Size by Country (2026-2031) 72
9.5 Mexico 73
9.6 Brazil 74
10 Middle East & Africa 75
10.1 Middle East & Africa Licensed Entertainment and Character Merchandise Market Size (2020-2031) 75
10.2 Middle East & Africa Licensed Entertainment and Character Merchandise Market Growth Rate by Country: 2020 VS 2024 VS 2031 75
10.3 Middle East & Africa Licensed Entertainment and Character Merchandise Market Size by Country (2020-2025) 76
10.4 Middle East & Africa Licensed Entertainment and Character Merchandise Market Size by Country (2026-2031) 77
10.5 Middle East 78
10.6 Africa 79
11 Key Players Profiles 80
11.1 The Walt Disney Company 80
11.1.1 The Walt Disney Company Details 80
11.1.2 The Walt Disney Company Business Overview 80
11.1.3 The Walt Disney Company Licensed Entertainment and Character Merchandise Introduction 81
11.1.4 The Walt Disney Company Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 84
11.2 Hasbro 85
11.2.1 Hasbro Company Details 85
11.2.2 Hasbro Business Overview 85
11.2.3 Hasbro Licensed Entertainment and Character Merchandise Introduction 86
11.2.4 Hasbro Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 88
11.3 Warner Bros. Discovery 89
11.3.1 Warner Bros. Discovery Company Details 89
11.3.2 Warner Bros. Discovery Business Overview 89
11.3.3 Warner Bros. Discovery Licensed Entertainment and Character Merchandise Introduction 90
11.3.4 Warner Bros. Discovery Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 93
11.4 The Pokémon Company 94
11.4.1 The Pokémon Company Details 94
11.4.2 The Pokémon Company Business Overview 94
11.4.3 The Pokémon Company Licensed Entertainment and Character Merchandise Introduction 95
11.4.4 The Pokémon Company Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 96
11.5 Mattel 96
11.5.1 Mattel Company Details 96
11.5.2 Mattel Business Overview 97
11.5.3 Mattel Licensed Entertainment and Character Merchandise Introduction 97
11.5.4 Mattel Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 99
11.6 Paramount 100
11.6.1 Paramount Company Details 100
11.6.2 Paramount Business Overview 100
11.6.3 Paramount Licensed Entertainment and Character Merchandise Introduction 101
11.6.4 Paramount Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 103
11.7 NBCUniversal 104
11.7.1 NBCUniversal Company Details 104
11.7.2 NBCUniversal Business Overview 104
11.7.3 NBCUniversal Licensed Entertainment and Character Merchandise Introduction 105
11.7.4 NBCUniversal Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 107
11.8 Toei Animation 108
11.8.1 Toei Animation Company Details 108
11.8.2 Toei Animation Business Overview 108
11.8.3 Toei Animation Licensed Entertainment and Character Merchandise Introduction 109
11.8.4 Toei Animation Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 111
11.9 Sanrio 112
11.9.1 Sanrio Company Details 112
11.9.2 Sanrio Business Overview 112
11.9.3 Sanrio Licensed Entertainment and Character Merchandise Introduction 113
11.9.4 Sanrio Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 115
11.10 Authentic Brands Group 115
11.10.1 Authentic Brands Group Company Details 115
11.10.2 Authentic Brands Group Business Overview 116
11.10.3 Authentic Brands Group Licensed Entertainment and Character Merchandise Introduction 116
11.10.4 Authentic Brands Group Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 118
11.11 Wild Brain 118
11.11.1 Wild Brain Company Details 118
11.11.2 Wild Brain Business Overview 119
11.11.3 Wild Brain Licensed Entertainment and Character Merchandise Introduction 119
11.11.4 Wild Brain Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 121
11.12 Bandai Namco Holdings 121
11.12.1 Bandai Namco Holdings Company Details 121
11.12.2 Bandai Namco Holdings Business Overview 122
11.12.3 Bandai Namco Holdings Licensed Entertainment and Character Merchandise Introduction 123
11.12.4 Bandai Namco Holdings Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 123
11.13 Jazwares 124
11.13.1 Jazwares Company Details 124
11.13.2 Jazwares Business Overview 124
11.13.3 Jazwares Licensed Entertainment and Character Merchandise Introduction 124
11.13.4 Jazwares Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 125
11.14 Sony 125
11.14.1 Sony Company Details 125
11.14.2 Sony Business Overview 126
11.14.3 Sony Licensed Entertainment and Character Merchandise Introduction 127
11.14.4 Sony Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 129
11.15 Spin Master 129
11.15.1 Spin Master Company Details 129
11.15.2 Spin Master Business Overview 130
11.15.3 Spin Master Licensed Entertainment and Character Merchandise Introduction 130
11.15.4 Spin Master Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 131
11.16 SEGA Corporation 131
11.16.1 SEGA Corporation Company Details 131
11.16.2 SEGA Corporation Business Overview 132
11.16.3 SEGA Corporation Licensed Entertainment and Character Merchandise Introduction 132
11.16.4 SEGA Corporation Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 133
11.17 Toho 134
11.17.1 Toho Company Details 134
11.17.2 Toho Business Overview 134
11.17.3 Toho Licensed Entertainment and Character Merchandise Introduction 135
11.17.4 Toho Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 135
11.18 Moomin Characters 136
11.18.1 Moomin Characters Company Details 136
11.18.2 Moomin Characters Business Overview 136
11.18.3 Moomin Characters Licensed Entertainment and Character Merchandise Introduction 137
11.18.4 Moomin Characters Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 137
11.19 Alpha Group 138
11.19.1 Alpha Group Company Details 138
11.19.2 Alpha Group Business Overview 138
11.19.3 Alpha Group Licensed Entertainment and Character Merchandise Introduction 139
11.19.4 Alpha Group Retail Sales Revenue in Licensed Entertainment and Character Merchandise Business (2020-2025) 140
12 Analyst's Viewpoints/Conclusions 141
13 Appendix 143
13.1 Research Methodology 143
13.1.1 Methodology/Research Approach 143
13.1.2 Data Source 146
13.2 Author Details 149
13.3 Disclaimer 150