Summary

The global market for TV was estimated to be worth US$ 80530 million in 2024 and is forecast to a readjusted size of US$ 92430 million by 2031 with a CAGR of 2.1% during the forecast period 2025-2031.
Television (Television, TV, Video) refers to a device that uses electronic technology to transmit active picture pictures and audio signals, ie, a television receiver. It is also an important broadcast and video communication tool.
Samsung was the global greatest company in TV industry, with the market Share of 17% , followed by TCL, LG, Hisense, Skyworth, Sony, Phillips+AOC, MI, Sharp, Panasonic, Changhong, Haier, Vizio, Konka, Funai.
The driving factors of the TV market are complex and diverse, involving multiple aspects, mainly including technological progress, changes in consumer demand, market competition pattern, policies and regulations, and coordinated development of the industrial chain. The following is a detailed analysis of these driving factors:
1. Technological progress
Technological progress is the core driving force for the development of the TV market. With the continuous innovation in display technology, projection technology, image processing technology and other fields, the picture quality, color, contrast and other aspects of TV products have been significantly improved, providing users with a more realistic visual experience. For example, the continuous development and iteration of new display technologies such as OLED, QD-OLED, Mini LED, quantum dots and laser TV have brought the picture quality of TV products to a new height. At the same time, these new technologies can also integrate more new functions, such as ultra-high-definition picture quality, HDR, high refresh rate, etc., to meet consumers' ever-increasing requirements for TV products.
2. Changes in consumer demand
Changes in consumer demand are also an important factor driving the development of the TV market. With the improvement of the quality of life, consumers' demand for TV products is also changing. In addition to the basic audio-visual experience, consumers are beginning to pay more attention to the intelligence, customization, and environmental protection performance of products. They pursue a clearer and smoother audio-visual experience, as well as a more convenient and intelligent operation method. Therefore, color TV companies need to continuously carry out technological innovation and product upgrades to meet the diverse needs of consumers. For example, the rise of smart TVs in recent years is a direct reflection of consumers' increased demand for smart TV products.
3. Market competition pattern
The impact of changes in the market competition pattern on the TV market cannot be ignored. The color TV industry is highly competitive, and major well-known brands are competing fiercely in the market. Brand influence, product reputation, after-sales service and other aspects will affect consumer purchasing decisions. Therefore, companies need to establish a strong brand image, improve product quality and after-sales service level to gain market share. At the same time, companies also need to pay attention to the dynamics of competitors and adjust market strategies in a timely manner to maintain competitive advantages. For example, some companies enhance their market competitiveness by launching high-end TV products and strengthening brand marketing.
4. Policies and regulations
The impact of policies and regulations on the TV market is mainly reflected in industry standards and entry barriers, tax policies and environmental protection policies. The industry standards and entry barriers issued by the government will directly affect the production and operation of enterprises. Enterprises need to comply with relevant laws and regulations, improve product quality and ensure that products meet standard requirements. Tax policies have a direct impact on corporate profitability and cost structure. Color TV companies need to pay close attention to changes in tax policies, plan tax planning reasonably, and reduce tax burden pressure. In addition, with the increasing environmental protection requirements, color TV companies need to pay attention to changes in environmental protection policies, promote clean production, reduce environmental pollution, and enhance corporate image and sustainable development capabilities.
5. Collaborative development of the industrial chain
The collaborative development of the industrial chain is an important measure to promote the healthy development of the TV market. The industrial chain covers multiple links such as panels, chips, display technology, design and manufacturing, and each link is closely connected. The collaborative cooperation between upstream and downstream enterprises in the industrial chain can promote technological innovation and product upgrades and improve the overall competitiveness of the industry. For example, the close cooperation between panel manufacturers and color TV manufacturers can promote the continuous innovation and upgrading of display technology and improve the picture quality and performance of TV products.
In summary, the driving factors of the TV market involve many aspects, including technological progress, changes in consumer demand, market competition pattern, policies and regulations, and collaborative development of the industrial chain. These factors interact with each other and jointly promote the continuous development of the TV market.
This report aims to provide a comprehensive presentation of the global market for TV, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of TV by region & country, by Type, and by Retail Channels.
The TV market size, estimations, and forecasts are provided in terms of sales volume (M Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding TV.
Market Segmentation
By Company
Samsung
TCL
LG
Hisense
Skyworth
Sony
Phillips+AOC
MI
Sharp
Panasonic
Changhong
Haier
Vizio
Konka
Funai
Segment by Type
Under 60 Inch
60-70 Inch
Above 70 Inch
Segment by Retail Channels
Hypermarket & Supermarket
Specialty Store
Online
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of TV manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Retail Channels, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of TV in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of TV in country level. It provides sigmate data by Type, and by Retail Channels for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview
1.1 TV Product Introduction
1.2 Global TV Market Size Forecast
1.2.1 Global TV Sales Value (2020-2031)
1.2.2 Global TV Sales Volume (2020-2031)
1.2.3 Global TV Sales Price (2020-2031)
1.3 TV Market Trends & Drivers
1.3.1 TV Industry Trends
1.3.2 TV Market Drivers & Opportunity
1.3.3 TV Market Challenges
1.3.4 TV Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global TV Players Revenue Ranking (2024)
2.2 Global TV Revenue by Company (2020-2025)
2.3 Global TV Players Sales Volume Ranking (2024)
2.4 Global TV Sales Volume by Company Players (2020-2025)
2.5 Global TV Average Price by Company (2020-2025)
2.6 Key Manufacturers TV Manufacturing Base and Headquarters
2.7 Key Manufacturers TV Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of TV
2.9 TV Market Competitive Analysis
2.9.1 TV Market Concentration Rate (2020-2025)
2.9.2 Global 5 and 10 Largest Manufacturers by TV Revenue in 2024
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in TV as of 2024)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Under 60 Inch
3.1.2 60-70 Inch
3.1.3 Above 70 Inch
3.2 Global TV Sales Value by Type
3.2.1 Global TV Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global TV Sales Value, by Type (2020-2031)
3.2.3 Global TV Sales Value, by Type (%) (2020-2031)
3.3 Global TV Sales Volume by Type
3.3.1 Global TV Sales Volume by Type (2020 VS 2024 VS 2031)
3.3.2 Global TV Sales Volume, by Type (2020-2031)
3.3.3 Global TV Sales Volume, by Type (%) (2020-2031)
3.4 Global TV Average Price by Type (2020-2031)
4 Segmentation by Retail Channels
4.1 Introduction by Retail Channels
4.1.1 Hypermarket & Supermarket
4.1.2 Specialty Store
4.1.3 Online
4.1.4 Others
4.2 Global TV Sales Value by Retail Channels
4.2.1 Global TV Sales Value by Retail Channels (2020 VS 2024 VS 2031)
4.2.2 Global TV Sales Value, by Retail Channels (2020-2031)
4.2.3 Global TV Sales Value, by Retail Channels (%) (2020-2031)
4.3 Global TV Sales Volume by Retail Channels
4.3.1 Global TV Sales Volume by Retail Channels (2020 VS 2024 VS 2031)
4.3.2 Global TV Sales Volume, by Retail Channels (2020-2031)
4.3.3 Global TV Sales Volume, by Retail Channels (%) (2020-2031)
4.4 Global TV Average Price by Retail Channels (2020-2031)
5 Segmentation by Region
5.1 Global TV Sales Value by Region
5.1.1 Global TV Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global TV Sales Value by Region (2020-2025)
5.1.3 Global TV Sales Value by Region (2026-2031)
5.1.4 Global TV Sales Value by Region (%), (2020-2031)
5.2 Global TV Sales Volume by Region
5.2.1 Global TV Sales Volume by Region: 2020 VS 2024 VS 2031
5.2.2 Global TV Sales Volume by Region (2020-2025)
5.2.3 Global TV Sales Volume by Region (2026-2031)
5.2.4 Global TV Sales Volume by Region (%), (2020-2031)
5.3 Global TV Average Price by Region (2020-2031)
5.4 North America
5.4.1 North America TV Sales Value, 2020-2031
5.4.2 North America TV Sales Value by Country (%), 2024 VS 2031
5.5 Europe
5.5.1 Europe TV Sales Value, 2020-2031
5.5.2 Europe TV Sales Value by Country (%), 2024 VS 2031
5.6 Asia Pacific
5.6.1 Asia Pacific TV Sales Value, 2020-2031
5.6.2 Asia Pacific TV Sales Value by Region (%), 2024 VS 2031
5.7 South America
5.7.1 South America TV Sales Value, 2020-2031
5.7.2 South America TV Sales Value by Country (%), 2024 VS 2031
5.8 Middle East & Africa
5.8.1 Middle East & Africa TV Sales Value, 2020-2031
5.8.2 Middle East & Africa TV Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions TV Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions TV Sales Value and Sales Volume
6.2.1 Key Countries/Regions TV Sales Value, 2020-2031
6.2.2 Key Countries/Regions TV Sales Volume, 2020-2031
6.3 United States
6.3.1 United States TV Sales Value, 2020-2031
6.3.2 United States TV Sales Value by Type (%), 2024 VS 2031
6.3.3 United States TV Sales Value by Retail Channels, 2024 VS 2031
6.4 Europe
6.4.1 Europe TV Sales Value, 2020-2031
6.4.2 Europe TV Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe TV Sales Value by Retail Channels, 2024 VS 2031
6.5 China
6.5.1 China TV Sales Value, 2020-2031
6.5.2 China TV Sales Value by Type (%), 2024 VS 2031
6.5.3 China TV Sales Value by Retail Channels, 2024 VS 2031
6.6 Japan
6.6.1 Japan TV Sales Value, 2020-2031
6.6.2 Japan TV Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan TV Sales Value by Retail Channels, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea TV Sales Value, 2020-2031
6.7.2 South Korea TV Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea TV Sales Value by Retail Channels, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia TV Sales Value, 2020-2031
6.8.2 Southeast Asia TV Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia TV Sales Value by Retail Channels, 2024 VS 2031
6.9 India
6.9.1 India TV Sales Value, 2020-2031
6.9.2 India TV Sales Value by Type (%), 2024 VS 2031
6.9.3 India TV Sales Value by Retail Channels, 2024 VS 2031
7 Company Profiles
7.1 Samsung
7.1.1 Samsung Company Information
7.1.2 Samsung Introduction and Business Overview
7.1.3 Samsung TV Sales, Revenue, Price and Gross Margin (2020-2025)
7.1.4 Samsung TV Product Offerings
7.1.5 Samsung Recent Development
7.2 TCL
7.2.1 TCL Company Information
7.2.2 TCL Introduction and Business Overview
7.2.3 TCL TV Sales, Revenue, Price and Gross Margin (2020-2025)
7.2.4 TCL TV Product Offerings
7.2.5 TCL Recent Development
7.3 LG
7.3.1 LG Company Information
7.3.2 LG Introduction and Business Overview
7.3.3 LG TV Sales, Revenue, Price and Gross Margin (2020-2025)
7.3.4 LG TV Product Offerings
7.3.5 LG Recent Development
7.4 Hisense
7.4.1 Hisense Company Information
7.4.2 Hisense Introduction and Business Overview
7.4.3 Hisense TV Sales, Revenue, Price and Gross Margin (2020-2025)
7.4.4 Hisense TV Product Offerings
7.4.5 Hisense Recent Development
7.5 Skyworth
7.5.1 Skyworth Company Information
7.5.2 Skyworth Introduction and Business Overview
7.5.3 Skyworth TV Sales, Revenue, Price and Gross Margin (2020-2025)
7.5.4 Skyworth TV Product Offerings
7.5.5 Skyworth Recent Development
7.6 Sony
7.6.1 Sony Company Information
7.6.2 Sony Introduction and Business Overview
7.6.3 Sony TV Sales, Revenue, Price and Gross Margin (2020-2025)
7.6.4 Sony TV Product Offerings
7.6.5 Sony Recent Development
7.7 Phillips+AOC
7.7.1 Phillips+AOC Company Information
7.7.2 Phillips+AOC Introduction and Business Overview
7.7.3 Phillips+AOC TV Sales, Revenue, Price and Gross Margin (2020-2025)
7.7.4 Phillips+AOC TV Product Offerings
7.7.5 Phillips+AOC Recent Development
7.8 MI
7.8.1 MI Company Information
7.8.2 MI Introduction and Business Overview
7.8.3 MI TV Sales, Revenue, Price and Gross Margin (2020-2025)
7.8.4 MI TV Product Offerings
7.8.5 MI Recent Development
7.9 Sharp
7.9.1 Sharp Company Information
7.9.2 Sharp Introduction and Business Overview
7.9.3 Sharp TV Sales, Revenue, Price and Gross Margin (2020-2025)
7.9.4 Sharp TV Product Offerings
7.9.5 Sharp Recent Development
7.10 Panasonic
7.10.1 Panasonic Company Information
7.10.2 Panasonic Introduction and Business Overview
7.10.3 Panasonic TV Sales, Revenue, Price and Gross Margin (2020-2025)
7.10.4 Panasonic TV Product Offerings
7.10.5 Panasonic Recent Development
7.11 Changhong
7.11.1 Changhong Company Information
7.11.2 Changhong Introduction and Business Overview
7.11.3 Changhong TV Sales, Revenue, Price and Gross Margin (2020-2025)
7.11.4 Changhong TV Product Offerings
7.11.5 Changhong Recent Development
7.12 Haier
7.12.1 Haier Company Information
7.12.2 Haier Introduction and Business Overview
7.12.3 Haier TV Sales, Revenue, Price and Gross Margin (2020-2025)
7.12.4 Haier TV Product Offerings
7.12.5 Haier Recent Development
7.13 Vizio
7.13.1 Vizio Company Information
7.13.2 Vizio Introduction and Business Overview
7.13.3 Vizio TV Sales, Revenue, Price and Gross Margin (2020-2025)
7.13.4 Vizio TV Product Offerings
7.13.5 Vizio Recent Development
7.14 Konka
7.14.1 Konka Company Information
7.14.2 Konka Introduction and Business Overview
7.14.3 Konka TV Sales, Revenue, Price and Gross Margin (2020-2025)
7.14.4 Konka TV Product Offerings
7.14.5 Konka Recent Development
7.15 Funai
7.15.1 Funai Company Information
7.15.2 Funai Introduction and Business Overview
7.15.3 Funai TV Sales, Revenue, Price and Gross Margin (2020-2025)
7.15.4 Funai TV Product Offerings
7.15.5 Funai Recent Development
8 Industry Chain Analysis
8.1 TV Industrial Chain
8.2 TV Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 TV Sales Model
8.5.2 Sales Channel
8.5.3 TV Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer