Summary

The global market for Passenger Vehicle Positioning Terminal was estimated to be worth US$ 482 million in 2024 and is forecast to a readjusted size of US$ 904 million by 2031 with a CAGR of 8.8% during the forecast period 2025-2031.
The passenger vehicle positioning terminal is designed based on GPS/Beidou positioning technology, mainly including 2G/4G wiring type positioning terminal, wireless ultra-long standby type positioning terminal, OBD positioning terminal and other products, which are mainly used in scenarios such as automobile finance, cargo tracking, vehicle management, insurance claims, etc. The main functions of the passenger car positioning terminal include location monitoring and abnormal status alarm. The passenger car positioning terminal is placed or installed in mobile assets, and collects the location, movement trajectory, vehicle status and other information of the target asset in real time through sensors and satellite navigation system processors, and uploads the collected information to the enterprise management platform to achieve tracking and positioning of the target asset. In addition, when the asset or equipment status is abnormal, the passenger car positioning terminal uploads the abnormal status data to the enterprise management platform to ensure the safety of the target asset.
With the development of UBI insurance, auto finance, fleet management, and used car markets, the market for aftermarket positioning terminals for passenger cars continues to expand, but with the improvement of the integration of front-end positioning terminals, the demand space for aftermarket positioning terminals has slowed down. Many new cars are already equipped with intelligent functions such as high-precision GNSS, V2X, remote diagnosis, and fleet management when they leave the factory, which further compresses the market share of traditional aftermarket 2G/4G positioning terminals in high-end models, especially in the fields of UBI insurance, rental car management, and auto finance risk control. The original data provided by OEM manufacturers gradually replaces the functions of aftermarket equipment.
In terms of regions, the North American market benefits from the rapid development of UBI insurance, fleet management, and shared travel, and there is a strong demand for high-precision, multi-functional intelligent positioning terminals. The products are based on high added value and compliance as their core competitiveness. Driven by strict data privacy regulations and intelligent connected car policies, the European market tends to favor high-end automotive-grade terminals. V2X communication and AI analysis technologies play an important role in fleet management and autonomous driving verification. As the world's largest aftermarket, the Chinese market is mainly driven by car loan risk control and leasing management needs, with 2G/4G wired and basic wireless terminals as the mainstream. Demand in emerging markets such as Southeast Asia and Latin America is growing rapidly. Low-cost wireless terminals are widely used in used car supervision, anti-theft and other scenarios, but the market is not yet mature. They are mainly supplied by Chinese companies and show fierce price competition. Overall, the global market is evolving from a basic positioning to an intelligent and data-driven direction. The North American and European markets have a clear trend towards high-end development, while China and emerging markets still focus on cost-effectiveness and large-scale supply as core competitive points. In the future, the markets in various regions will deepen their development along different technical paths.
In terms of product types, wired types occupy an important position, and it is expected that the share will reach 65.31% in 2031. Wired terminals will continue to dominate in the fields of auto loan risk control, leasing management, and UBI insurance due to their stable power supply, high-precision positioning, and long-term online monitoring capabilities. With the advancement of battery technology, the endurance of wireless GPS terminals has been improved. Wireless terminals will have the characteristics of convenient installation, strong concealment, and no external power supply requirements, and the demand in the short-term leasing, second-hand car trading, and personal anti-theft markets will grow rapidly.
At the same time, in terms of application, the share of car rental in 2024 is about 38.43%, and the CAGR in the next few years is about 8.69%. The automotive finance and leasing markets are the core driving forces, accounting for the highest proportion, and are expected to continue to grow rapidly. UBI insurance has a large development space, but due to the regulatory policies of various countries, the growth rhythm is different. At present, the development speed of European and American countries is faster than that of China, and China's OBD smart terminals are also mainly exported to European and American countries.
In terms of international market share and ranking, the main manufacturers are Shenzhen Jimi IoT, Shanghai Yiwei Communication, Shenzhen Boshijie Technology, Teltonika, and Guangzhou Gaoxinxing Technology. The top five manufacturers in 2024 account for about 51.49% of the international market. The passenger car positioning market presents a clear hierarchical structure, among which Chinese companies mainly focus on the research and development and production of low-end products with relatively simple functions, relatively low prices, and a large export ratio. However, foreign companies dominate the market for high-end positioning terminals, which have advanced technical characteristics and multifunctional applications and mainly serve the international market.
The global passenger car positioning terminal market will transform from price competition to intelligence and data value mining. Chinese companies dominate the low-cost market, and international companies focus on high-end applications, eventually forming a market segmentation pattern guided by application scenarios. With the vigorous development of the financial, insurance and car rental industries, the demand for high-precision positioning and real-time monitoring is increasing, which further drives up the price of passenger car positioning terminals. Overall, the market for passenger car positioning terminals is developing towards high-end and diversified development. In the future, more innovative products will emerge to meet the changing market needs. It is expected that industry competition will become more intense in the next few years, especially in the China market.
This report aims to provide a comprehensive presentation of the global market for Passenger Vehicle Positioning Terminal, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Passenger Vehicle Positioning Terminal by region & country, by Type, and by Application.
The Passenger Vehicle Positioning Terminal market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Passenger Vehicle Positioning Terminal.
Market Segmentation
By Company
Shenzhen Jimi IoT
Queclink Wireless Solutions
Shenzhen Boshijie Technology
Teltonika
Gosuncn Technology Group
Spireon
Shenzhen Xinyuanrun
Shenzhen Neoway Technology
Shenzhen Coban Electronics
Radius Telematics
Shenzhen vodofo
Ruptela
ATrack Technology
Segment by Type
Wireless
Wired
Segment by Application
Automotive Finance
Automotive Insurance
Automotive Rental
Other
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Passenger Vehicle Positioning Terminal manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Passenger Vehicle Positioning Terminal in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Passenger Vehicle Positioning Terminal in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview
1.1 Passenger Vehicle Positioning Terminal Product Introduction
1.2 Global Passenger Vehicle Positioning Terminal Market Size Forecast
1.2.1 Global Passenger Vehicle Positioning Terminal Sales Value (2020-2031)
1.2.2 Global Passenger Vehicle Positioning Terminal Sales Volume (2020-2031)
1.2.3 Global Passenger Vehicle Positioning Terminal Sales Price (2020-2031)
1.3 Passenger Vehicle Positioning Terminal Market Trends & Drivers
1.3.1 Passenger Vehicle Positioning Terminal Industry Trends
1.3.2 Passenger Vehicle Positioning Terminal Market Drivers & Opportunity
1.3.3 Passenger Vehicle Positioning Terminal Market Challenges
1.3.4 Passenger Vehicle Positioning Terminal Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Passenger Vehicle Positioning Terminal Players Revenue Ranking (2024)
2.2 Global Passenger Vehicle Positioning Terminal Revenue by Company (2020-2025)
2.3 Global Passenger Vehicle Positioning Terminal Players Sales Volume Ranking (2024)
2.4 Global Passenger Vehicle Positioning Terminal Sales Volume by Company Players (2020-2025)
2.5 Global Passenger Vehicle Positioning Terminal Average Price by Company (2020-2025)
2.6 Key Manufacturers Passenger Vehicle Positioning Terminal Manufacturing Base and Headquarters
2.7 Key Manufacturers Passenger Vehicle Positioning Terminal Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of Passenger Vehicle Positioning Terminal
2.9 Passenger Vehicle Positioning Terminal Market Competitive Analysis
2.9.1 Passenger Vehicle Positioning Terminal Market Concentration Rate (2020-2025)
2.9.2 Global 5 and 10 Largest Manufacturers by Passenger Vehicle Positioning Terminal Revenue in 2024
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Passenger Vehicle Positioning Terminal as of 2024)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Wireless
3.1.2 Wired
3.2 Global Passenger Vehicle Positioning Terminal Sales Value by Type
3.2.1 Global Passenger Vehicle Positioning Terminal Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global Passenger Vehicle Positioning Terminal Sales Value, by Type (2020-2031)
3.2.3 Global Passenger Vehicle Positioning Terminal Sales Value, by Type (%) (2020-2031)
3.3 Global Passenger Vehicle Positioning Terminal Sales Volume by Type
3.3.1 Global Passenger Vehicle Positioning Terminal Sales Volume by Type (2020 VS 2024 VS 2031)
3.3.2 Global Passenger Vehicle Positioning Terminal Sales Volume, by Type (2020-2031)
3.3.3 Global Passenger Vehicle Positioning Terminal Sales Volume, by Type (%) (2020-2031)
3.4 Global Passenger Vehicle Positioning Terminal Average Price by Type (2020-2031)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Automotive Finance
4.1.2 Automotive Insurance
4.1.3 Automotive Rental
4.1.4 Other
4.2 Global Passenger Vehicle Positioning Terminal Sales Value by Application
4.2.1 Global Passenger Vehicle Positioning Terminal Sales Value by Application (2020 VS 2024 VS 2031)
4.2.2 Global Passenger Vehicle Positioning Terminal Sales Value, by Application (2020-2031)
4.2.3 Global Passenger Vehicle Positioning Terminal Sales Value, by Application (%) (2020-2031)
4.3 Global Passenger Vehicle Positioning Terminal Sales Volume by Application
4.3.1 Global Passenger Vehicle Positioning Terminal Sales Volume by Application (2020 VS 2024 VS 2031)
4.3.2 Global Passenger Vehicle Positioning Terminal Sales Volume, by Application (2020-2031)
4.3.3 Global Passenger Vehicle Positioning Terminal Sales Volume, by Application (%) (2020-2031)
4.4 Global Passenger Vehicle Positioning Terminal Average Price by Application (2020-2031)
5 Segmentation by Region
5.1 Global Passenger Vehicle Positioning Terminal Sales Value by Region
5.1.1 Global Passenger Vehicle Positioning Terminal Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global Passenger Vehicle Positioning Terminal Sales Value by Region (2020-2025)
5.1.3 Global Passenger Vehicle Positioning Terminal Sales Value by Region (2026-2031)
5.1.4 Global Passenger Vehicle Positioning Terminal Sales Value by Region (%), (2020-2031)
5.2 Global Passenger Vehicle Positioning Terminal Sales Volume by Region
5.2.1 Global Passenger Vehicle Positioning Terminal Sales Volume by Region: 2020 VS 2024 VS 2031
5.2.2 Global Passenger Vehicle Positioning Terminal Sales Volume by Region (2020-2025)
5.2.3 Global Passenger Vehicle Positioning Terminal Sales Volume by Region (2026-2031)
5.2.4 Global Passenger Vehicle Positioning Terminal Sales Volume by Region (%), (2020-2031)
5.3 Global Passenger Vehicle Positioning Terminal Average Price by Region (2020-2031)
5.4 North America
5.4.1 North America Passenger Vehicle Positioning Terminal Sales Value, 2020-2031
5.4.2 North America Passenger Vehicle Positioning Terminal Sales Value by Country (%), 2024 VS 2031
5.5 Europe
5.5.1 Europe Passenger Vehicle Positioning Terminal Sales Value, 2020-2031
5.5.2 Europe Passenger Vehicle Positioning Terminal Sales Value by Country (%), 2024 VS 2031
5.6 Asia Pacific
5.6.1 Asia Pacific Passenger Vehicle Positioning Terminal Sales Value, 2020-2031
5.6.2 Asia Pacific Passenger Vehicle Positioning Terminal Sales Value by Region (%), 2024 VS 2031
5.7 South America
5.7.1 South America Passenger Vehicle Positioning Terminal Sales Value, 2020-2031
5.7.2 South America Passenger Vehicle Positioning Terminal Sales Value by Country (%), 2024 VS 2031
5.8 Middle East & Africa
5.8.1 Middle East & Africa Passenger Vehicle Positioning Terminal Sales Value, 2020-2031
5.8.2 Middle East & Africa Passenger Vehicle Positioning Terminal Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Passenger Vehicle Positioning Terminal Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions Passenger Vehicle Positioning Terminal Sales Value and Sales Volume
6.2.1 Key Countries/Regions Passenger Vehicle Positioning Terminal Sales Value, 2020-2031
6.2.2 Key Countries/Regions Passenger Vehicle Positioning Terminal Sales Volume, 2020-2031
6.3 United States
6.3.1 United States Passenger Vehicle Positioning Terminal Sales Value, 2020-2031
6.3.2 United States Passenger Vehicle Positioning Terminal Sales Value by Type (%), 2024 VS 2031
6.3.3 United States Passenger Vehicle Positioning Terminal Sales Value by Application, 2024 VS 2031
6.4 Europe
6.4.1 Europe Passenger Vehicle Positioning Terminal Sales Value, 2020-2031
6.4.2 Europe Passenger Vehicle Positioning Terminal Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe Passenger Vehicle Positioning Terminal Sales Value by Application, 2024 VS 2031
6.5 China
6.5.1 China Passenger Vehicle Positioning Terminal Sales Value, 2020-2031
6.5.2 China Passenger Vehicle Positioning Terminal Sales Value by Type (%), 2024 VS 2031
6.5.3 China Passenger Vehicle Positioning Terminal Sales Value by Application, 2024 VS 2031
6.6 Japan
6.6.1 Japan Passenger Vehicle Positioning Terminal Sales Value, 2020-2031
6.6.2 Japan Passenger Vehicle Positioning Terminal Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan Passenger Vehicle Positioning Terminal Sales Value by Application, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea Passenger Vehicle Positioning Terminal Sales Value, 2020-2031
6.7.2 South Korea Passenger Vehicle Positioning Terminal Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea Passenger Vehicle Positioning Terminal Sales Value by Application, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia Passenger Vehicle Positioning Terminal Sales Value, 2020-2031
6.8.2 Southeast Asia Passenger Vehicle Positioning Terminal Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia Passenger Vehicle Positioning Terminal Sales Value by Application, 2024 VS 2031
6.9 India
6.9.1 India Passenger Vehicle Positioning Terminal Sales Value, 2020-2031
6.9.2 India Passenger Vehicle Positioning Terminal Sales Value by Type (%), 2024 VS 2031
6.9.3 India Passenger Vehicle Positioning Terminal Sales Value by Application, 2024 VS 2031
7 Company Profiles
7.1 Shenzhen Jimi IoT
7.1.1 Shenzhen Jimi IoT Company Information
7.1.2 Shenzhen Jimi IoT Introduction and Business Overview
7.1.3 Shenzhen Jimi IoT Passenger Vehicle Positioning Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
7.1.4 Shenzhen Jimi IoT Passenger Vehicle Positioning Terminal Product Offerings
7.1.5 Shenzhen Jimi IoT Recent Development
7.2 Queclink Wireless Solutions
7.2.1 Queclink Wireless Solutions Company Information
7.2.2 Queclink Wireless Solutions Introduction and Business Overview
7.2.3 Queclink Wireless Solutions Passenger Vehicle Positioning Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
7.2.4 Queclink Wireless Solutions Passenger Vehicle Positioning Terminal Product Offerings
7.2.5 Queclink Wireless Solutions Recent Development
7.3 Shenzhen Boshijie Technology
7.3.1 Shenzhen Boshijie Technology Company Information
7.3.2 Shenzhen Boshijie Technology Introduction and Business Overview
7.3.3 Shenzhen Boshijie Technology Passenger Vehicle Positioning Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
7.3.4 Shenzhen Boshijie Technology Passenger Vehicle Positioning Terminal Product Offerings
7.3.5 Shenzhen Boshijie Technology Recent Development
7.4 Teltonika
7.4.1 Teltonika Company Information
7.4.2 Teltonika Introduction and Business Overview
7.4.3 Teltonika Passenger Vehicle Positioning Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
7.4.4 Teltonika Passenger Vehicle Positioning Terminal Product Offerings
7.4.5 Teltonika Recent Development
7.5 Gosuncn Technology Group
7.5.1 Gosuncn Technology Group Company Information
7.5.2 Gosuncn Technology Group Introduction and Business Overview
7.5.3 Gosuncn Technology Group Passenger Vehicle Positioning Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
7.5.4 Gosuncn Technology Group Passenger Vehicle Positioning Terminal Product Offerings
7.5.5 Gosuncn Technology Group Recent Development
7.6 Spireon
7.6.1 Spireon Company Information
7.6.2 Spireon Introduction and Business Overview
7.6.3 Spireon Passenger Vehicle Positioning Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
7.6.4 Spireon Passenger Vehicle Positioning Terminal Product Offerings
7.6.5 Spireon Recent Development
7.7 Shenzhen Xinyuanrun
7.7.1 Shenzhen Xinyuanrun Company Information
7.7.2 Shenzhen Xinyuanrun Introduction and Business Overview
7.7.3 Shenzhen Xinyuanrun Passenger Vehicle Positioning Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
7.7.4 Shenzhen Xinyuanrun Passenger Vehicle Positioning Terminal Product Offerings
7.7.5 Shenzhen Xinyuanrun Recent Development
7.8 Shenzhen Neoway Technology
7.8.1 Shenzhen Neoway Technology Company Information
7.8.2 Shenzhen Neoway Technology Introduction and Business Overview
7.8.3 Shenzhen Neoway Technology Passenger Vehicle Positioning Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
7.8.4 Shenzhen Neoway Technology Passenger Vehicle Positioning Terminal Product Offerings
7.8.5 Shenzhen Neoway Technology Recent Development
7.9 Shenzhen Coban Electronics
7.9.1 Shenzhen Coban Electronics Company Information
7.9.2 Shenzhen Coban Electronics Introduction and Business Overview
7.9.3 Shenzhen Coban Electronics Passenger Vehicle Positioning Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
7.9.4 Shenzhen Coban Electronics Passenger Vehicle Positioning Terminal Product Offerings
7.9.5 Shenzhen Coban Electronics Recent Development
7.10 Radius Telematics
7.10.1 Radius Telematics Company Information
7.10.2 Radius Telematics Introduction and Business Overview
7.10.3 Radius Telematics Passenger Vehicle Positioning Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
7.10.4 Radius Telematics Passenger Vehicle Positioning Terminal Product Offerings
7.10.5 Radius Telematics Recent Development
7.11 Shenzhen vodofo
7.11.1 Shenzhen vodofo Company Information
7.11.2 Shenzhen vodofo Introduction and Business Overview
7.11.3 Shenzhen vodofo Passenger Vehicle Positioning Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
7.11.4 Shenzhen vodofo Passenger Vehicle Positioning Terminal Product Offerings
7.11.5 Shenzhen vodofo Recent Development
7.12 Ruptela
7.12.1 Ruptela Company Information
7.12.2 Ruptela Introduction and Business Overview
7.12.3 Ruptela Passenger Vehicle Positioning Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
7.12.4 Ruptela Passenger Vehicle Positioning Terminal Product Offerings
7.12.5 Ruptela Recent Development
7.13 ATrack Technology
7.13.1 ATrack Technology Company Information
7.13.2 ATrack Technology Introduction and Business Overview
7.13.3 ATrack Technology Passenger Vehicle Positioning Terminal Sales, Revenue, Price and Gross Margin (2020-2025)
7.13.4 ATrack Technology Passenger Vehicle Positioning Terminal Product Offerings
7.13.5 ATrack Technology Recent Development
8 Industry Chain Analysis
8.1 Passenger Vehicle Positioning Terminal Industrial Chain
8.2 Passenger Vehicle Positioning Terminal Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Passenger Vehicle Positioning Terminal Sales Model
8.5.2 Sales Channel
8.5.3 Passenger Vehicle Positioning Terminal Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer