Summary

The global market for Computer Security for Consumer was estimated to be worth US$ 31230 million in 2024 and is forecast to a readjusted size of US$ 56060 million by 2031 with a CAGR of 8.9% during the forecast period 2025-2031.
Computer Security for Consumers refers to the protection of personal devices, data, and online activities from cyber threats such as malware, phishing, identity theft, and unauthorized access. It encompasses various security measures, including antivirus software, firewalls, encryption, multi-factor authentication, and secure browsing practices. With the increasing reliance on digital platforms for communication, banking, shopping, and entertainment, ensuring robust cybersecurity has become essential for safeguarding sensitive information. Consumers are encouraged to regularly update software, use strong passwords, avoid suspicious links, and adopt cybersecurity awareness practices to mitigate risks. As cyber threats evolve, advancements in artificial intelligence and cloud-based security solutions continue to enhance consumer protection against emerging digital risks.
The consumer computer security market is driven by growing cybersecurity threats and increasing digital reliance. Leading companies such as NortonLifeLock, Fortinet, McAfee, Avast, and Trend Micro dominate the industry, with the top five players collectively holding over 25% of the market share. North America leads the market, accounting for over 40% of consumer revenue share, followed by Europe, reflecting the region’s strong cybersecurity awareness and high adoption of security solutions. The increasing frequency of cyberattacks, such as phishing, ransomware, and identity theft, has pushed consumers to invest in comprehensive security solutions, ensuring steady market demand.
Among product categories, antivirus software remains the largest segment, contributing to over 35% of consumer revenue share. The continued popularity of antivirus solutions highlights the need for real-time protection against malware, spyware, and other cyber threats. However, the market is gradually shifting beyond traditional antivirus software, with growing interest in comprehensive security suites that include firewalls, VPNs, password managers, and identity protection services. The rising adoption of smart devices and IoT (Internet of Things) has further increased the demand for multi-device security solutions, covering PCs, smartphones, tablets, and even smart home devices.
Looking ahead, the consumer cybersecurity market is expected to experience continued growth, driven by advancements in AI-powered threat detection, cloud-based security solutions, and zero-trust frameworks. As cybercriminals develop more sophisticated attack methods, companies will focus on proactive security approaches using machine learning and behavioral analytics to detect and mitigate threats before they cause harm. Additionally, the increasing demand for privacy-focused security solutions, such as encrypted messaging and secure browsing, will create new market opportunities. With growing global concerns over data privacy and cybersecurity regulations, the market will continue evolving, providing both challenges and expansion opportunities for cybersecurity providers.
This report aims to provide a comprehensive presentation of the global market for Computer Security for Consumer, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Computer Security for Consumer by region & country, by Type, and by End User.
The Computer Security for Consumer market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Computer Security for Consumer.
Market Segmentation
By Company
NortonLifeLock
Fortinet
McAfee
Avast
Trend Micro
Bitdefender
ESET
Kaspersky Lab
Comodo
F-Secure
AHNLAB
QUICK HEAL
Avira GmbH
Microsoft
Segment by Type
Network Security
Identity Theft
Endpoint Security
Computer Virus
Others
Segment by End User
‌Traditional Terminal Device Security‌ (PC/Mobile Phone/Tablet)
IoT Security‌
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Computer Security for Consumer company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by End User, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Computer Security for Consumer in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Computer Security for Consumer in country level. It provides sigmate data by Type, and by End User for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview
1.1 Computer Security for Consumer Product Introduction
1.2 Global Computer Security for Consumer Market Size Forecast (2020-2031)
1.3 Computer Security for Consumer Market Trends & Drivers
1.3.1 Computer Security for Consumer Industry Trends
1.3.2 Computer Security for Consumer Market Drivers & Opportunity
1.3.3 Computer Security for Consumer Market Challenges
1.3.4 Computer Security for Consumer Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Computer Security for Consumer Players Revenue Ranking (2024)
2.2 Global Computer Security for Consumer Revenue by Company (2020-2025)
2.3 Key Companies Computer Security for Consumer Manufacturing Base Distribution and Headquarters
2.4 Key Companies Computer Security for Consumer Product Offered
2.5 Key Companies Time to Begin Mass Production of Computer Security for Consumer
2.6 Computer Security for Consumer Market Competitive Analysis
2.6.1 Computer Security for Consumer Market Concentration Rate (2020-2025)
2.6.2 Global 5 and 10 Largest Companies by Computer Security for Consumer Revenue in 2024
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Computer Security for Consumer as of 2024)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Network Security
3.1.2 Identity Theft
3.1.3 Endpoint Security
3.1.4 Computer Virus
3.1.5 Others
3.2 Global Computer Security for Consumer Sales Value by Type
3.2.1 Global Computer Security for Consumer Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global Computer Security for Consumer Sales Value, by Type (2020-2031)
3.2.3 Global Computer Security for Consumer Sales Value, by Type (%) (2020-2031)
4 Segmentation by End User
4.1 Introduction by End User
4.1.1 ‌Traditional Terminal Device Security‌ (PC/Mobile Phone/Tablet)
4.1.2 IoT Security‌
4.2 Global Computer Security for Consumer Sales Value by End User
4.2.1 Global Computer Security for Consumer Sales Value by End User (2020 VS 2024 VS 2031)
4.2.2 Global Computer Security for Consumer Sales Value, by End User (2020-2031)
4.2.3 Global Computer Security for Consumer Sales Value, by End User (%) (2020-2031)
5 Segmentation by Region
5.1 Global Computer Security for Consumer Sales Value by Region
5.1.1 Global Computer Security for Consumer Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global Computer Security for Consumer Sales Value by Region (2020-2025)
5.1.3 Global Computer Security for Consumer Sales Value by Region (2026-2031)
5.1.4 Global Computer Security for Consumer Sales Value by Region (%), (2020-2031)
5.2 North America
5.2.1 North America Computer Security for Consumer Sales Value, 2020-2031
5.2.2 North America Computer Security for Consumer Sales Value by Country (%), 2024 VS 2031
5.3 Europe
5.3.1 Europe Computer Security for Consumer Sales Value, 2020-2031
5.3.2 Europe Computer Security for Consumer Sales Value by Country (%), 2024 VS 2031
5.4 Asia Pacific
5.4.1 Asia Pacific Computer Security for Consumer Sales Value, 2020-2031
5.4.2 Asia Pacific Computer Security for Consumer Sales Value by Region (%), 2024 VS 2031
5.5 South America
5.5.1 South America Computer Security for Consumer Sales Value, 2020-2031
5.5.2 South America Computer Security for Consumer Sales Value by Country (%), 2024 VS 2031
5.6 Middle East & Africa
5.6.1 Middle East & Africa Computer Security for Consumer Sales Value, 2020-2031
5.6.2 Middle East & Africa Computer Security for Consumer Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Computer Security for Consumer Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions Computer Security for Consumer Sales Value, 2020-2031
6.3 United States
6.3.1 United States Computer Security for Consumer Sales Value, 2020-2031
6.3.2 United States Computer Security for Consumer Sales Value by Type (%), 2024 VS 2031
6.3.3 United States Computer Security for Consumer Sales Value by End User, 2024 VS 2031
6.4 Europe
6.4.1 Europe Computer Security for Consumer Sales Value, 2020-2031
6.4.2 Europe Computer Security for Consumer Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe Computer Security for Consumer Sales Value by End User, 2024 VS 2031
6.5 China
6.5.1 China Computer Security for Consumer Sales Value, 2020-2031
6.5.2 China Computer Security for Consumer Sales Value by Type (%), 2024 VS 2031
6.5.3 China Computer Security for Consumer Sales Value by End User, 2024 VS 2031
6.6 Japan
6.6.1 Japan Computer Security for Consumer Sales Value, 2020-2031
6.6.2 Japan Computer Security for Consumer Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan Computer Security for Consumer Sales Value by End User, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea Computer Security for Consumer Sales Value, 2020-2031
6.7.2 South Korea Computer Security for Consumer Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea Computer Security for Consumer Sales Value by End User, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia Computer Security for Consumer Sales Value, 2020-2031
6.8.2 Southeast Asia Computer Security for Consumer Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia Computer Security for Consumer Sales Value by End User, 2024 VS 2031
6.9 India
6.9.1 India Computer Security for Consumer Sales Value, 2020-2031
6.9.2 India Computer Security for Consumer Sales Value by Type (%), 2024 VS 2031
6.9.3 India Computer Security for Consumer Sales Value by End User, 2024 VS 2031
7 Company Profiles
7.1 NortonLifeLock
7.1.1 NortonLifeLock Profile
7.1.2 NortonLifeLock Main Business
7.1.3 NortonLifeLock Computer Security for Consumer Products, Services and Solutions
7.1.4 NortonLifeLock Computer Security for Consumer Revenue (US$ Million) & (2020-2025)
7.1.5 NortonLifeLock Recent Developments
7.2 Fortinet
7.2.1 Fortinet Profile
7.2.2 Fortinet Main Business
7.2.3 Fortinet Computer Security for Consumer Products, Services and Solutions
7.2.4 Fortinet Computer Security for Consumer Revenue (US$ Million) & (2020-2025)
7.2.5 Fortinet Recent Developments
7.3 McAfee
7.3.1 McAfee Profile
7.3.2 McAfee Main Business
7.3.3 McAfee Computer Security for Consumer Products, Services and Solutions
7.3.4 McAfee Computer Security for Consumer Revenue (US$ Million) & (2020-2025)
7.3.5 McAfee Recent Developments
7.4 Avast
7.4.1 Avast Profile
7.4.2 Avast Main Business
7.4.3 Avast Computer Security for Consumer Products, Services and Solutions
7.4.4 Avast Computer Security for Consumer Revenue (US$ Million) & (2020-2025)
7.4.5 Avast Recent Developments
7.5 Trend Micro
7.5.1 Trend Micro Profile
7.5.2 Trend Micro Main Business
7.5.3 Trend Micro Computer Security for Consumer Products, Services and Solutions
7.5.4 Trend Micro Computer Security for Consumer Revenue (US$ Million) & (2020-2025)
7.5.5 Trend Micro Recent Developments
7.6 Bitdefender
7.6.1 Bitdefender Profile
7.6.2 Bitdefender Main Business
7.6.3 Bitdefender Computer Security for Consumer Products, Services and Solutions
7.6.4 Bitdefender Computer Security for Consumer Revenue (US$ Million) & (2020-2025)
7.6.5 Bitdefender Recent Developments
7.7 ESET
7.7.1 ESET Profile
7.7.2 ESET Main Business
7.7.3 ESET Computer Security for Consumer Products, Services and Solutions
7.7.4 ESET Computer Security for Consumer Revenue (US$ Million) & (2020-2025)
7.7.5 ESET Recent Developments
7.8 Kaspersky Lab
7.8.1 Kaspersky Lab Profile
7.8.2 Kaspersky Lab Main Business
7.8.3 Kaspersky Lab Computer Security for Consumer Products, Services and Solutions
7.8.4 Kaspersky Lab Computer Security for Consumer Revenue (US$ Million) & (2020-2025)
7.8.5 Kaspersky Lab Recent Developments
7.9 Comodo
7.9.1 Comodo Profile
7.9.2 Comodo Main Business
7.9.3 Comodo Computer Security for Consumer Products, Services and Solutions
7.9.4 Comodo Computer Security for Consumer Revenue (US$ Million) & (2020-2025)
7.9.5 Comodo Recent Developments
7.10 F-Secure
7.10.1 F-Secure Profile
7.10.2 F-Secure Main Business
7.10.3 F-Secure Computer Security for Consumer Products, Services and Solutions
7.10.4 F-Secure Computer Security for Consumer Revenue (US$ Million) & (2020-2025)
7.10.5 F-Secure Recent Developments
7.11 AHNLAB
7.11.1 AHNLAB Profile
7.11.2 AHNLAB Main Business
7.11.3 AHNLAB Computer Security for Consumer Products, Services and Solutions
7.11.4 AHNLAB Computer Security for Consumer Revenue (US$ Million) & (2020-2025)
7.11.5 AHNLAB Recent Developments
7.12 QUICK HEAL
7.12.1 QUICK HEAL Profile
7.12.2 QUICK HEAL Main Business
7.12.3 QUICK HEAL Computer Security for Consumer Products, Services and Solutions
7.12.4 QUICK HEAL Computer Security for Consumer Revenue (US$ Million) & (2020-2025)
7.12.5 QUICK HEAL Recent Developments
7.13 Avira GmbH
7.13.1 Avira GmbH Profile
7.13.2 Avira GmbH Main Business
7.13.3 Avira GmbH Computer Security for Consumer Products, Services and Solutions
7.13.4 Avira GmbH Computer Security for Consumer Revenue (US$ Million) & (2020-2025)
7.13.5 Avira GmbH Recent Developments
7.14 Microsoft
7.14.1 Microsoft Profile
7.14.2 Microsoft Main Business
7.14.3 Microsoft Computer Security for Consumer Products, Services and Solutions
7.14.4 Microsoft Computer Security for Consumer Revenue (US$ Million) & (2020-2025)
7.14.5 Microsoft Recent Developments
8 Industry Chain Analysis
8.1 Computer Security for Consumer Industrial Chain
8.2 Computer Security for Consumer Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Computer Security for Consumer Sales Model
8.5.2 Sales Channel
8.5.3 Computer Security for Consumer Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer