Summary

The global market for Alcohol Drink was estimated to be worth US$ 80000 million in 2024 and is forecast to a readjusted size of US$ 121164 million by 2031 with a CAGR of 6.4% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Alcohol Drink cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
Alcoholic drinks are beverages that contain ethanol (ethyl alcohol), produced by the fermentation of sugars from grains, fruits, or other sources. They are consumed worldwide for leisure, socialization, cultural traditions, and religious purposes, and are regulated in most countries due to their psychoactive and health effects.
The alcoholic drinks market industry chain begins upstream with the cultivation and processing of raw materials such as grains (barley, corn, wheat, rice), fruits (grapes, apples), sugarcane, hops, and yeast, supported by packaging material suppliers (glass, cans, PET bottles) and equipment manufacturers (fermentation tanks, distillation units); moves midstream into breweries, wineries, distilleries, and ready-to-drink beverage producers that manufacture, age, blend, package, and brand the products; and extends downstream into distribution networks including wholesalers, supermarkets, liquor stores, convenience stores, online platforms, bars, restaurants, hotels, and duty-free outlets that deliver the products to global consumers across retail and hospitality channels.

In 2024, the global alcoholic drinks market reached 20 billion liters in volume, with an average global market price of around US$ 4 per liter. The market average gross profit margin is around 35%.
The global Alcohol Drink market has been expanding steadily, driven by cultural consumption traditions, rising disposable income, and product innovation. With beer accounting for the largest share, followed by spirits, wine, and emerging ready-to-drink (RTD) products. The market has become increasingly diverse, with both premiumization and health-conscious alternatives shaping demand.
Key growth drivers include:Urbanization & Lifestyle Changes: Younger populations in emerging markets are driving demand for modern drinking formats, particularly RTDs and flavored Alcohol Drinks.Premiumization: Consumers are trading up to higher-quality spirits, craft beer, and boutique wines.Health-Conscious Behavior: Demand for low-alcohol and alcohol-free alternatives has surged, creating a new growth lane for producers.At the same time, the market faces constraints such as stringent regulations, fluctuating raw material costs, and shifts in consumer attitudes toward wellness and moderation.

North America remains a mature market, dominated by beer and spirits. Craft beer, hard seltzers, and premium whiskey categories continue to gain share. Consumers are increasingly health-conscious, fueling the rise of low-carb beers and non-Alcohol Drinks. Regulatory frameworks are well-defined, but rising taxation and stringent advertising controls can restrict growth.Europe has the most diverse alcohol culture, with wine dominating in Mediterranean countries, beer in Central and Eastern Europe, and spirits in Northern Europe. The region shows strong demand for premium wine, Champagne, and craft spirits. However, economic slowdown and high excise duties in several EU countries are affecting volume growth. Sustainability is a key driver, with eco-friendly packaging and organic wine gaining traction.APAC is the fastest-growing region, supported by expanding middle-class populations, urban nightlife culture, and greater acceptance of Western drinking trends. China is the largest market, though domestic spirits like baijiu dominate. Japan, South Korea, and Australia have strong wine and beer segments, while India’s spirits market is growing rapidly. APAC is also a hub for RTDs and innovative formats, making it the most dynamic region for future expansion.

The alcohol beverage market is highly competitive and fragmented, with a blend of multinational giants, regional players, and craft producers.Competition is also intensifying in the non-alcoholic segment, where traditional alcohol giants are launching alcohol-free versions of their flagship brands to retain consumers migrating to healthier options.
This report aims to provide a comprehensive presentation of the global market for Alcohol Drink, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Alcohol Drink by region & country, by Type, and by Consumer Groups.
The Alcohol Drink market size, estimations, and forecasts are provided in terms of sales volume (Kiloliters) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Alcohol Drink.

Market Segmentation
By Company
Anheuser-Busch InBev
Diageo plc
Heineken
Pernod Ricard
Carlsberg Group
Molson Coors Beverage Company
Constellation Brands
Brown-Forman Corporation
Asahi Group Holdings
Kirin Holdings Company
Beam Suntory
E.&J. Gallo Winery
Treasury Wine Estates
China Resources Snow Breweries
Thai Beverage (ThaiBev)
Kweichow Moutai Co., Ltd
Wuliangye Group
Tsingtao Brewery Co., Ltd
Segment by Type
Beer
Wine
Spirits/Distilled Liquor
Cider & Perry
Ready-to-Drink (RTD) Alcoholic Beverages
Liqueurs & Aperitifs
Segment by Sales Channel
On-Trade (On-Premise)
Off-Trade (Retail/Take-Home)
E-Commerce & Online Delivery
Duty-Free & Travel Retail
Segment by Consumer Groups
Male
Female
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Alcohol Drink manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Consumer Groups, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Alcohol Drink in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Alcohol Drink in country level. It provides sigmate data by Type, and by Consumer Groups for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview
1.1 Alcohol Drink Product Introduction
1.2 Global Alcohol Drink Market Size Forecast
1.2.1 Global Alcohol Drink Sales Value (2020-2031)
1.2.2 Global Alcohol Drink Sales Volume (2020-2031)
1.2.3 Global Alcohol Drink Sales Price (2020-2031)
1.3 Alcohol Drink Market Trends & Drivers
1.3.1 Alcohol Drink Industry Trends
1.3.2 Alcohol Drink Market Drivers & Opportunity
1.3.3 Alcohol Drink Market Challenges
1.3.4 Alcohol Drink Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Alcohol Drink Players Revenue Ranking (2024)
2.2 Global Alcohol Drink Revenue by Company (2020-2025)
2.3 Global Alcohol Drink Players Sales Volume Ranking (2024)
2.4 Global Alcohol Drink Sales Volume by Company Players (2020-2025)
2.5 Global Alcohol Drink Average Price by Company (2020-2025)
2.6 Key Manufacturers Alcohol Drink Manufacturing Base and Headquarters
2.7 Key Manufacturers Alcohol Drink Product Offered
2.8 Key Manufacturers Time to Begin Mass Production of Alcohol Drink
2.9 Alcohol Drink Market Competitive Analysis
2.9.1 Alcohol Drink Market Concentration Rate (2020-2025)
2.9.2 Global 5 and 10 Largest Manufacturers by Alcohol Drink Revenue in 2024
2.9.3 Global Top Manufacturers by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Alcohol Drink as of 2024)
2.10 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Beer
3.1.2 Wine
3.1.3 Spirits/Distilled Liquor
3.1.4 Cider & Perry
3.1.5 Ready-to-Drink (RTD) Alcoholic Beverages
3.1.6 Liqueurs & Aperitifs
3.2 Global Alcohol Drink Sales Value by Type
3.2.1 Global Alcohol Drink Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global Alcohol Drink Sales Value, by Type (2020-2031)
3.2.3 Global Alcohol Drink Sales Value, by Type (%) (2020-2031)
3.3 Global Alcohol Drink Sales Volume by Type
3.3.1 Global Alcohol Drink Sales Volume by Type (2020 VS 2024 VS 2031)
3.3.2 Global Alcohol Drink Sales Volume, by Type (2020-2031)
3.3.3 Global Alcohol Drink Sales Volume, by Type (%) (2020-2031)
3.4 Global Alcohol Drink Average Price by Type (2020-2031)
4 Segmentation by Sales Channel
4.1 Introduction by Sales Channel
4.1.1 On-Trade (On-Premise)
4.1.2 Off-Trade (Retail/Take-Home)
4.1.3 E-Commerce & Online Delivery
4.1.4 Duty-Free & Travel Retail
4.2 Global Alcohol Drink Sales Value by Sales Channel
4.2.1 Global Alcohol Drink Sales Value by Sales Channel (2020 VS 2024 VS 2031)
4.2.2 Global Alcohol Drink Sales Value, by Sales Channel (2020-2031)
4.2.3 Global Alcohol Drink Sales Value, by Sales Channel (%) (2020-2031)
4.3 Global Alcohol Drink Sales Volume by Sales Channel
4.3.1 Global Alcohol Drink Sales Volume by Sales Channel (2020 VS 2024 VS 2031)
4.3.2 Global Alcohol Drink Sales Volume, by Sales Channel (2020-2031)
4.3.3 Global Alcohol Drink Sales Volume, by Sales Channel (%) (2020-2031)
4.4 Global Alcohol Drink Average Price by Sales Channel (2020-2031)
5 Segmentation by Consumer Groups
5.1 Introduction by Consumer Groups
5.1.1 Male
5.1.2 Female
5.2 Global Alcohol Drink Sales Value by Consumer Groups
5.2.1 Global Alcohol Drink Sales Value by Consumer Groups (2020 VS 2024 VS 2031)
5.2.2 Global Alcohol Drink Sales Value, by Consumer Groups (2020-2031)
5.2.3 Global Alcohol Drink Sales Value, by Consumer Groups (%) (2020-2031)
5.3 Global Alcohol Drink Sales Volume by Consumer Groups
5.3.1 Global Alcohol Drink Sales Volume by Consumer Groups (2020 VS 2024 VS 2031)
5.3.2 Global Alcohol Drink Sales Volume, by Consumer Groups (2020-2031)
5.3.3 Global Alcohol Drink Sales Volume, by Consumer Groups (%) (2020-2031)
5.4 Global Alcohol Drink Average Price by Consumer Groups (2020-2031)
6 Segmentation by Region
6.1 Global Alcohol Drink Sales Value by Region
6.1.1 Global Alcohol Drink Sales Value by Region: 2020 VS 2024 VS 2031
6.1.2 Global Alcohol Drink Sales Value by Region (2020-2025)
6.1.3 Global Alcohol Drink Sales Value by Region (2026-2031)
6.1.4 Global Alcohol Drink Sales Value by Region (%), (2020-2031)
6.2 Global Alcohol Drink Sales Volume by Region
6.2.1 Global Alcohol Drink Sales Volume by Region: 2020 VS 2024 VS 2031
6.2.2 Global Alcohol Drink Sales Volume by Region (2020-2025)
6.2.3 Global Alcohol Drink Sales Volume by Region (2026-2031)
6.2.4 Global Alcohol Drink Sales Volume by Region (%), (2020-2031)
6.3 Global Alcohol Drink Average Price by Region (2020-2031)
6.4 North America
6.4.1 North America Alcohol Drink Sales Value, 2020-2031
6.4.2 North America Alcohol Drink Sales Value by Country (%), 2024 VS 2031
6.5 Europe
6.5.1 Europe Alcohol Drink Sales Value, 2020-2031
6.5.2 Europe Alcohol Drink Sales Value by Country (%), 2024 VS 2031
6.6 Asia Pacific
6.6.1 Asia Pacific Alcohol Drink Sales Value, 2020-2031
6.6.2 Asia Pacific Alcohol Drink Sales Value by Region (%), 2024 VS 2031
6.7 South America
6.7.1 South America Alcohol Drink Sales Value, 2020-2031
6.7.2 South America Alcohol Drink Sales Value by Country (%), 2024 VS 2031
6.8 Middle East & Africa
6.8.1 Middle East & Africa Alcohol Drink Sales Value, 2020-2031
6.8.2 Middle East & Africa Alcohol Drink Sales Value by Country (%), 2024 VS 2031
7 Segmentation by Key Countries/Regions
7.1 Key Countries/Regions Alcohol Drink Sales Value Growth Trends, 2020 VS 2024 VS 2031
7.2 Key Countries/Regions Alcohol Drink Sales Value and Sales Volume
7.2.1 Key Countries/Regions Alcohol Drink Sales Value, 2020-2031
7.2.2 Key Countries/Regions Alcohol Drink Sales Volume, 2020-2031
7.3 United States
7.3.1 United States Alcohol Drink Sales Value, 2020-2031
7.3.2 United States Alcohol Drink Sales Value by Type (%), 2024 VS 2031
7.3.3 United States Alcohol Drink Sales Value by Consumer Groups, 2024 VS 2031
7.4 Europe
7.4.1 Europe Alcohol Drink Sales Value, 2020-2031
7.4.2 Europe Alcohol Drink Sales Value by Type (%), 2024 VS 2031
7.4.3 Europe Alcohol Drink Sales Value by Consumer Groups, 2024 VS 2031
7.5 China
7.5.1 China Alcohol Drink Sales Value, 2020-2031
7.5.2 China Alcohol Drink Sales Value by Type (%), 2024 VS 2031
7.5.3 China Alcohol Drink Sales Value by Consumer Groups, 2024 VS 2031
7.6 Japan
7.6.1 Japan Alcohol Drink Sales Value, 2020-2031
7.6.2 Japan Alcohol Drink Sales Value by Type (%), 2024 VS 2031
7.6.3 Japan Alcohol Drink Sales Value by Consumer Groups, 2024 VS 2031
7.7 South Korea
7.7.1 South Korea Alcohol Drink Sales Value, 2020-2031
7.7.2 South Korea Alcohol Drink Sales Value by Type (%), 2024 VS 2031
7.7.3 South Korea Alcohol Drink Sales Value by Consumer Groups, 2024 VS 2031
7.8 Southeast Asia
7.8.1 Southeast Asia Alcohol Drink Sales Value, 2020-2031
7.8.2 Southeast Asia Alcohol Drink Sales Value by Type (%), 2024 VS 2031
7.8.3 Southeast Asia Alcohol Drink Sales Value by Consumer Groups, 2024 VS 2031
7.9 India
7.9.1 India Alcohol Drink Sales Value, 2020-2031
7.9.2 India Alcohol Drink Sales Value by Type (%), 2024 VS 2031
7.9.3 India Alcohol Drink Sales Value by Consumer Groups, 2024 VS 2031
8 Company Profiles
8.1 Anheuser-Busch InBev
8.1.1 Anheuser-Busch InBev Company Information
8.1.2 Anheuser-Busch InBev Introduction and Business Overview
8.1.3 Anheuser-Busch InBev Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.1.4 Anheuser-Busch InBev Alcohol Drink Product Offerings
8.1.5 Anheuser-Busch InBev Recent Development
8.2 Diageo plc
8.2.1 Diageo plc Company Information
8.2.2 Diageo plc Introduction and Business Overview
8.2.3 Diageo plc Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.2.4 Diageo plc Alcohol Drink Product Offerings
8.2.5 Diageo plc Recent Development
8.3 Heineken
8.3.1 Heineken Company Information
8.3.2 Heineken Introduction and Business Overview
8.3.3 Heineken Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.3.4 Heineken Alcohol Drink Product Offerings
8.3.5 Heineken Recent Development
8.4 Pernod Ricard
8.4.1 Pernod Ricard Company Information
8.4.2 Pernod Ricard Introduction and Business Overview
8.4.3 Pernod Ricard Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.4.4 Pernod Ricard Alcohol Drink Product Offerings
8.4.5 Pernod Ricard Recent Development
8.5 Carlsberg Group
8.5.1 Carlsberg Group Company Information
8.5.2 Carlsberg Group Introduction and Business Overview
8.5.3 Carlsberg Group Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.5.4 Carlsberg Group Alcohol Drink Product Offerings
8.5.5 Carlsberg Group Recent Development
8.6 Molson Coors Beverage Company
8.6.1 Molson Coors Beverage Company Company Information
8.6.2 Molson Coors Beverage Company Introduction and Business Overview
8.6.3 Molson Coors Beverage Company Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.6.4 Molson Coors Beverage Company Alcohol Drink Product Offerings
8.6.5 Molson Coors Beverage Company Recent Development
8.7 Constellation Brands
8.7.1 Constellation Brands Company Information
8.7.2 Constellation Brands Introduction and Business Overview
8.7.3 Constellation Brands Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.7.4 Constellation Brands Alcohol Drink Product Offerings
8.7.5 Constellation Brands Recent Development
8.8 Brown-Forman Corporation
8.8.1 Brown-Forman Corporation Company Information
8.8.2 Brown-Forman Corporation Introduction and Business Overview
8.8.3 Brown-Forman Corporation Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.8.4 Brown-Forman Corporation Alcohol Drink Product Offerings
8.8.5 Brown-Forman Corporation Recent Development
8.9 Asahi Group Holdings
8.9.1 Asahi Group Holdings Company Information
8.9.2 Asahi Group Holdings Introduction and Business Overview
8.9.3 Asahi Group Holdings Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.9.4 Asahi Group Holdings Alcohol Drink Product Offerings
8.9.5 Asahi Group Holdings Recent Development
8.10 Kirin Holdings Company
8.10.1 Kirin Holdings Company Company Information
8.10.2 Kirin Holdings Company Introduction and Business Overview
8.10.3 Kirin Holdings Company Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.10.4 Kirin Holdings Company Alcohol Drink Product Offerings
8.10.5 Kirin Holdings Company Recent Development
8.11 Beam Suntory
8.11.1 Beam Suntory Company Information
8.11.2 Beam Suntory Introduction and Business Overview
8.11.3 Beam Suntory Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.11.4 Beam Suntory Alcohol Drink Product Offerings
8.11.5 Beam Suntory Recent Development
8.12 E.&J. Gallo Winery
8.12.1 E.&J. Gallo Winery Company Information
8.12.2 E.&J. Gallo Winery Introduction and Business Overview
8.12.3 E.&J. Gallo Winery Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.12.4 E.&J. Gallo Winery Alcohol Drink Product Offerings
8.12.5 E.&J. Gallo Winery Recent Development
8.13 Treasury Wine Estates
8.13.1 Treasury Wine Estates Company Information
8.13.2 Treasury Wine Estates Introduction and Business Overview
8.13.3 Treasury Wine Estates Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.13.4 Treasury Wine Estates Alcohol Drink Product Offerings
8.13.5 Treasury Wine Estates Recent Development
8.14 China Resources Snow Breweries
8.14.1 China Resources Snow Breweries Company Information
8.14.2 China Resources Snow Breweries Introduction and Business Overview
8.14.3 China Resources Snow Breweries Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.14.4 China Resources Snow Breweries Alcohol Drink Product Offerings
8.14.5 China Resources Snow Breweries Recent Development
8.15 Thai Beverage (ThaiBev)
8.15.1 Thai Beverage (ThaiBev) Company Information
8.15.2 Thai Beverage (ThaiBev) Introduction and Business Overview
8.15.3 Thai Beverage (ThaiBev) Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.15.4 Thai Beverage (ThaiBev) Alcohol Drink Product Offerings
8.15.5 Thai Beverage (ThaiBev) Recent Development
8.16 Kweichow Moutai Co., Ltd
8.16.1 Kweichow Moutai Co., Ltd Company Information
8.16.2 Kweichow Moutai Co., Ltd Introduction and Business Overview
8.16.3 Kweichow Moutai Co., Ltd Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.16.4 Kweichow Moutai Co., Ltd Alcohol Drink Product Offerings
8.16.5 Kweichow Moutai Co., Ltd Recent Development
8.17 Wuliangye Group
8.17.1 Wuliangye Group Company Information
8.17.2 Wuliangye Group Introduction and Business Overview
8.17.3 Wuliangye Group Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.17.4 Wuliangye Group Alcohol Drink Product Offerings
8.17.5 Wuliangye Group Recent Development
8.18 Tsingtao Brewery Co., Ltd
8.18.1 Tsingtao Brewery Co., Ltd Company Information
8.18.2 Tsingtao Brewery Co., Ltd Introduction and Business Overview
8.18.3 Tsingtao Brewery Co., Ltd Alcohol Drink Sales, Revenue, Price and Gross Margin (2020-2025)
8.18.4 Tsingtao Brewery Co., Ltd Alcohol Drink Product Offerings
8.18.5 Tsingtao Brewery Co., Ltd Recent Development
9 Industry Chain Analysis
9.1 Alcohol Drink Industrial Chain
9.2 Alcohol Drink Upstream Analysis
9.2.1 Key Raw Materials
9.2.2 Raw Materials Key Suppliers
9.2.3 Manufacturing Cost Structure
9.3 Midstream Analysis
9.4 Downstream Analysis (Customers Analysis)
9.5 Sales Model and Sales Channels
9.5.1 Alcohol Drink Sales Model
9.5.2 Sales Channel
9.5.3 Alcohol Drink Distributors
10 Research Findings and Conclusion
11 Appendix
11.1 Research Methodology
11.1.1 Methodology/Research Approach
11.1.1.1 Research Programs/Design
11.1.1.2 Market Size Estimation
11.1.1.3 Market Breakdown and Data Triangulation
11.1.2 Data Source
11.1.2.1 Secondary Sources
11.1.2.2 Primary Sources
11.2 Author Details
11.3 Disclaimer