Summary

The global market for Trade Promotion Management and Optimization for the Consumer Goods was estimated to be worth US$ 705 million in 2024 and is forecast to a readjusted size of US$ 1205 million by 2031 with a CAGR of 7.8% during the forecast period 2025-2031.
Trade Promotion Management (TPM) and Optimization are crucial aspects of the consumer goods industry. They involve planning, executing, and analyzing trade promotions to effectively manage the relationships between manufacturers and retailers, drive sales, and maximize profitability.

The industry's gross profit margin is around 70%.
Global 5 largest companies of Trade Promotion Management and Optimization for the Consumer Goods are SAP, Anaplan, Wipro, TELUS Consumer Goods and Retail Insight, which make up over 37%. Among them, SAP is the leader with about 14% market share. North America is the largest market, with a share about 38%, followed by Europe and Asia-Pacific, with the share about 31% and 20%. In terms of product type, Head Office Planning occupy the largest share of the total market, about 37%. And in terms of product Application, the largest application is Food and Beverage (retail), followed by Food and Beverage (Ecommerce).

This report aims to provide a comprehensive presentation of the global market for Trade Promotion Management and Optimization for the Consumer Goods, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Trade Promotion Management and Optimization for the Consumer Goods by region & country, by Type, and by Application.
The Trade Promotion Management and Optimization for the Consumer Goods market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Trade Promotion Management and Optimization for the Consumer Goods.

Market Segmentation
By Company
Blueshift
IRI Worldwide
TELUS (Exceedra, TABS Analytics, Blacksmith)
Acumen Commercial Insights
Wipro
SAP
Anaplan
Oracle
Accenture
PSignite (CPGvision)
McKinsey & Company
Retail Insight
UpClear
Segment by Type
Data Harmonization
Order Management
Head Office Planning
Others
Segment by Application
Food and Beverage (retail)
Food and Beverage (Ecommerce)
Others
By Region
North America
United States
Canada
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Rest of Asia-Pacific
Europe
Germany
France
U.K.
Italy
Netherlands
Nordic Countries
Rest of Europe
Latin America
Mexico
Brazil
Rest of Latin America
Middle East & Africa
Turkey
Saudi Arabia
UAE
Rest of MEA
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Trade Promotion Management and Optimization for the Consumer Goods company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Trade Promotion Management and Optimization for the Consumer Goods in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Trade Promotion Management and Optimization for the Consumer Goods in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.

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Table of Contents

1 Market Overview
1.1 Trade Promotion Management and Optimization for the Consumer Goods Product Introduction
1.2 Global Trade Promotion Management and Optimization for the Consumer Goods Market Size Forecast (2020-2031)
1.3 Trade Promotion Management and Optimization for the Consumer Goods Market Trends & Drivers
1.3.1 Trade Promotion Management and Optimization for the Consumer Goods Industry Trends
1.3.2 Trade Promotion Management and Optimization for the Consumer Goods Market Drivers & Opportunity
1.3.3 Trade Promotion Management and Optimization for the Consumer Goods Market Challenges
1.3.4 Trade Promotion Management and Optimization for the Consumer Goods Market Restraints
1.4 Assumptions and Limitations
1.5 Study Objectives
1.6 Years Considered
2 Competitive Analysis by Company
2.1 Global Trade Promotion Management and Optimization for the Consumer Goods Players Revenue Ranking (2024)
2.2 Global Trade Promotion Management and Optimization for the Consumer Goods Revenue by Company (2020-2025)
2.3 Key Companies Trade Promotion Management and Optimization for the Consumer Goods Manufacturing Base Distribution and Headquarters
2.4 Key Companies Trade Promotion Management and Optimization for the Consumer Goods Product Offered
2.5 Key Companies Time to Begin Mass Production of Trade Promotion Management and Optimization for the Consumer Goods
2.6 Trade Promotion Management and Optimization for the Consumer Goods Market Competitive Analysis
2.6.1 Trade Promotion Management and Optimization for the Consumer Goods Market Concentration Rate (2020-2025)
2.6.2 Global 5 and 10 Largest Companies by Trade Promotion Management and Optimization for the Consumer Goods Revenue in 2024
2.6.3 Global Top Companies by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Trade Promotion Management and Optimization for the Consumer Goods as of 2024)
2.7 Mergers & Acquisitions, Expansion
3 Segmentation by Type
3.1 Introduction by Type
3.1.1 Data Harmonization
3.1.2 Order Management
3.1.3 Head Office Planning
3.1.4 Others
3.2 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type
3.2.1 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (2020 VS 2024 VS 2031)
3.2.2 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value, by Type (2020-2031)
3.2.3 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value, by Type (%) (2020-2031)
4 Segmentation by Application
4.1 Introduction by Application
4.1.1 Food and Beverage (retail)
4.1.2 Food and Beverage (Ecommerce)
4.1.3 Others
4.2 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application
4.2.1 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application (2020 VS 2024 VS 2031)
4.2.2 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value, by Application (2020-2031)
4.2.3 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value, by Application (%) (2020-2031)
5 Segmentation by Region
5.1 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Region
5.1.1 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Region: 2020 VS 2024 VS 2031
5.1.2 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Region (2020-2025)
5.1.3 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Region (2026-2031)
5.1.4 Global Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Region (%), (2020-2031)
5.2 North America
5.2.1 North America Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
5.2.2 North America Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Country (%), 2024 VS 2031
5.3 Europe
5.3.1 Europe Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
5.3.2 Europe Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Country (%), 2024 VS 2031
5.4 Asia Pacific
5.4.1 Asia Pacific Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
5.4.2 Asia Pacific Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Region (%), 2024 VS 2031
5.5 South America
5.5.1 South America Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
5.5.2 South America Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Country (%), 2024 VS 2031
5.6 Middle East & Africa
5.6.1 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
5.6.2 Middle East & Africa Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Country (%), 2024 VS 2031
6 Segmentation by Key Countries/Regions
6.1 Key Countries/Regions Trade Promotion Management and Optimization for the Consumer Goods Sales Value Growth Trends, 2020 VS 2024 VS 2031
6.2 Key Countries/Regions Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.3 United States
6.3.1 United States Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.3.2 United States Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (%), 2024 VS 2031
6.3.3 United States Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application, 2024 VS 2031
6.4 Europe
6.4.1 Europe Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.4.2 Europe Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (%), 2024 VS 2031
6.4.3 Europe Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application, 2024 VS 2031
6.5 China
6.5.1 China Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.5.2 China Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (%), 2024 VS 2031
6.5.3 China Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application, 2024 VS 2031
6.6 Japan
6.6.1 Japan Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.6.2 Japan Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (%), 2024 VS 2031
6.6.3 Japan Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application, 2024 VS 2031
6.7 South Korea
6.7.1 South Korea Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.7.2 South Korea Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (%), 2024 VS 2031
6.7.3 South Korea Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application, 2024 VS 2031
6.8 Southeast Asia
6.8.1 Southeast Asia Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.8.2 Southeast Asia Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (%), 2024 VS 2031
6.8.3 Southeast Asia Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application, 2024 VS 2031
6.9 India
6.9.1 India Trade Promotion Management and Optimization for the Consumer Goods Sales Value, 2020-2031
6.9.2 India Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Type (%), 2024 VS 2031
6.9.3 India Trade Promotion Management and Optimization for the Consumer Goods Sales Value by Application, 2024 VS 2031
7 Company Profiles
7.1 Blueshift
7.1.1 Blueshift Profile
7.1.2 Blueshift Main Business
7.1.3 Blueshift Trade Promotion Management and Optimization for the Consumer Goods Products, Services and Solutions
7.1.4 Blueshift Trade Promotion Management and Optimization for the Consumer Goods Revenue (US$ Million) & (2020-2025)
7.1.5 Blueshift Recent Developments
7.2 IRI Worldwide
7.2.1 IRI Worldwide Profile
7.2.2 IRI Worldwide Main Business
7.2.3 IRI Worldwide Trade Promotion Management and Optimization for the Consumer Goods Products, Services and Solutions
7.2.4 IRI Worldwide Trade Promotion Management and Optimization for the Consumer Goods Revenue (US$ Million) & (2020-2025)
7.2.5 IRI Worldwide Recent Developments
7.3 TELUS (Exceedra, TABS Analytics, Blacksmith)
7.3.1 TELUS (Exceedra, TABS Analytics, Blacksmith) Profile
7.3.2 TELUS (Exceedra, TABS Analytics, Blacksmith) Main Business
7.3.3 TELUS (Exceedra, TABS Analytics, Blacksmith) Trade Promotion Management and Optimization for the Consumer Goods Products, Services and Solutions
7.3.4 TELUS (Exceedra, TABS Analytics, Blacksmith) Trade Promotion Management and Optimization for the Consumer Goods Revenue (US$ Million) & (2020-2025)
7.3.5 TELUS (Exceedra, TABS Analytics, Blacksmith) Recent Developments
7.4 Acumen Commercial Insights
7.4.1 Acumen Commercial Insights Profile
7.4.2 Acumen Commercial Insights Main Business
7.4.3 Acumen Commercial Insights Trade Promotion Management and Optimization for the Consumer Goods Products, Services and Solutions
7.4.4 Acumen Commercial Insights Trade Promotion Management and Optimization for the Consumer Goods Revenue (US$ Million) & (2020-2025)
7.4.5 Acumen Commercial Insights Recent Developments
7.5 Wipro
7.5.1 Wipro Profile
7.5.2 Wipro Main Business
7.5.3 Wipro Trade Promotion Management and Optimization for the Consumer Goods Products, Services and Solutions
7.5.4 Wipro Trade Promotion Management and Optimization for the Consumer Goods Revenue (US$ Million) & (2020-2025)
7.5.5 Wipro Recent Developments
7.6 SAP
7.6.1 SAP Profile
7.6.2 SAP Main Business
7.6.3 SAP Trade Promotion Management and Optimization for the Consumer Goods Products, Services and Solutions
7.6.4 SAP Trade Promotion Management and Optimization for the Consumer Goods Revenue (US$ Million) & (2020-2025)
7.6.5 SAP Recent Developments
7.7 Anaplan
7.7.1 Anaplan Profile
7.7.2 Anaplan Main Business
7.7.3 Anaplan Trade Promotion Management and Optimization for the Consumer Goods Products, Services and Solutions
7.7.4 Anaplan Trade Promotion Management and Optimization for the Consumer Goods Revenue (US$ Million) & (2020-2025)
7.7.5 Anaplan Recent Developments
7.8 Oracle
7.8.1 Oracle Profile
7.8.2 Oracle Main Business
7.8.3 Oracle Trade Promotion Management and Optimization for the Consumer Goods Products, Services and Solutions
7.8.4 Oracle Trade Promotion Management and Optimization for the Consumer Goods Revenue (US$ Million) & (2020-2025)
7.8.5 Oracle Recent Developments
7.9 Accenture
7.9.1 Accenture Profile
7.9.2 Accenture Main Business
7.9.3 Accenture Trade Promotion Management and Optimization for the Consumer Goods Products, Services and Solutions
7.9.4 Accenture Trade Promotion Management and Optimization for the Consumer Goods Revenue (US$ Million) & (2020-2025)
7.9.5 Accenture Recent Developments
7.10 PSignite (CPGvision)
7.10.1 PSignite (CPGvision) Profile
7.10.2 PSignite (CPGvision) Main Business
7.10.3 PSignite (CPGvision) Trade Promotion Management and Optimization for the Consumer Goods Products, Services and Solutions
7.10.4 PSignite (CPGvision) Trade Promotion Management and Optimization for the Consumer Goods Revenue (US$ Million) & (2020-2025)
7.10.5 PSignite (CPGvision) Recent Developments
7.11 McKinsey & Company
7.11.1 McKinsey & Company Profile
7.11.2 McKinsey & Company Main Business
7.11.3 McKinsey & Company Trade Promotion Management and Optimization for the Consumer Goods Products, Services and Solutions
7.11.4 McKinsey & Company Trade Promotion Management and Optimization for the Consumer Goods Revenue (US$ Million) & (2020-2025)
7.11.5 McKinsey & Company Recent Developments
7.12 Retail Insight
7.12.1 Retail Insight Profile
7.12.2 Retail Insight Main Business
7.12.3 Retail Insight Trade Promotion Management and Optimization for the Consumer Goods Products, Services and Solutions
7.12.4 Retail Insight Trade Promotion Management and Optimization for the Consumer Goods Revenue (US$ Million) & (2020-2025)
7.12.5 Retail Insight Recent Developments
7.13 UpClear
7.13.1 UpClear Profile
7.13.2 UpClear Main Business
7.13.3 UpClear Trade Promotion Management and Optimization for the Consumer Goods Products, Services and Solutions
7.13.4 UpClear Trade Promotion Management and Optimization for the Consumer Goods Revenue (US$ Million) & (2020-2025)
7.13.5 UpClear Recent Developments
8 Industry Chain Analysis
8.1 Trade Promotion Management and Optimization for the Consumer Goods Industrial Chain
8.2 Trade Promotion Management and Optimization for the Consumer Goods Upstream Analysis
8.2.1 Key Raw Materials
8.2.2 Raw Materials Key Suppliers
8.2.3 Manufacturing Cost Structure
8.3 Midstream Analysis
8.4 Downstream Analysis (Customers Analysis)
8.5 Sales Model and Sales Channels
8.5.1 Trade Promotion Management and Optimization for the Consumer Goods Sales Model
8.5.2 Sales Channel
8.5.3 Trade Promotion Management and Optimization for the Consumer Goods Distributors
9 Research Findings and Conclusion
10 Appendix
10.1 Research Methodology
10.1.1 Methodology/Research Approach
10.1.1.1 Research Programs/Design
10.1.1.2 Market Size Estimation
10.1.1.3 Market Breakdown and Data Triangulation
10.1.2 Data Source
10.1.2.1 Secondary Sources
10.1.2.2 Primary Sources
10.2 Author Details
10.3 Disclaimer