Summary

Breakfast Cereals Global Industry Guide 2021-2030

Summary

Global Breakfast Cereals industry profile provides top-line qualitative and quantitative summary information including: market share, Market size (value and volume , and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the Market.

Key Highlights

- The breakfast cereals market consists of retail sales of Hot cereals, Ready-to-eat cereals, and Congee. The hot cereals segment consists of traditional products (e.g., porridge oats), instant mixes and ready-to-heat products. Ready-to-eat cereals segment consists of children's breakfast cereals and family breakfast cereals such as, flakes, muesli and other RTE cereals. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- By distribution channel, the market is segmented into food & drinks specialists, supermarkets, hypermarkets, independent stores, and others. The scope of others includes cash & carries, e-commerce, convenience stores, discounters, etc.
- All market data and forecasts are based on nominal prices, and all currency conversions used in the creation of this report have been calculated using yearly average exchange rates. The USD values may show a declining trend for few countries such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
- The global breakfast cereals market recorded a value of $41,904.5 million in 2025, representing a compound annual growth rate (CAGR) of 3.2% between 2020 and 2025.
- Market consumption volumes declined with a negative CAGR of 0.4% between 2020 and 2025, reaching a total of 5,386.4 million kilograms in 2025.
- In 2025, the global breakfast cereals market recorded an annual growth rate of 5.0%, due to a rise in ecommerce and retail expansion.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global breakfast cereals Market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global breakfast cereals Market
- Leading company profiles reveal details of key breakfast cereals Market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global breakfast cereals Market with five year forecasts by both value and volume

Reasons to Buy

- What was the size of the global breakfast cereals Market by value in 2025?
- What will be the size of the global breakfast cereals Market in 2030?
- What factors are affecting the strength of competition in the global breakfast cereals Market?
- How has the Market performed over the last five years?
- Who are the top competitors in the global breakfast cereals Market?

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Table of Contents

Table of Contents
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Market Volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Competitive landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Breakfast Cereals
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market Outlook
3.5. Five Forces Analysis
4 Macroeconomic Indicators
4.1. Country data
5 Breakfast Cereals in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market Outlook
5.5. Five Forces Analysis
6 Breakfast Cereals in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market Outlook
6.5. Five Forces Analysis
7 Macroeconomic Indicators
7.1. Country data
8 Breakfast Cereals in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market Outlook
8.5. Five Forces Analysis
9 Macroeconomic Indicators
9.1. Country data
10 Breakfast Cereals in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market Outlook
10.5. Five Forces Analysis
11 Macroeconomic Indicators
11.1. Country data
12 Breakfast Cereals in Italy
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market Outlook
12.5. Five Forces Analysis
13 Macroeconomic Indicators
13.1. Country data
14 Breakfast Cereals in Japan
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market Outlook
14.5. Five Forces Analysis
15 Macroeconomic Indicators
15.1. Country data
16 Breakfast Cereals in Australia
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market Outlook
16.5. Five Forces Analysis
17 Macroeconomic Indicators
17.1. Country data
18 Breakfast Cereals in Canada
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market Outlook
18.5. Five Forces Analysis
19 Macroeconomic Indicators
19.1. Country data
20 Breakfast Cereals in China
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market Outlook
20.5. Five Forces Analysis
21 Macroeconomic Indicators
21.1. Country data
22 Breakfast Cereals in The Netherlands
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market Outlook
22.5. Five Forces Analysis
23 Macroeconomic Indicators
23.1. Country data
24 Breakfast Cereals in Spain
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market Outlook
24.5. Five Forces Analysis
25 Macroeconomic Indicators
25.1. Country data
26 Breakfast Cereals in The United Kingdom
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market Outlook
26.5. Five Forces Analysis
27 Macroeconomic Indicators
27.1. Country data
28 Breakfast Cereals in The United States
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market Outlook
28.5. Five Forces Analysis
29 Macroeconomic Indicators
29.1. Country data
30 Company Profiles
30.1. PepsiCo Inc
30.2. WK Kellogg Co
30.3. Kellanova
30.4. General Mills Inc
30.5. CPW SA
30.6. Guilin Seamild Foods Co Ltd
30.7. Post Holdings Inc
30.8. Associated British Foods Plc
30.9. Peter Kolln Kommanditgesellschaft auf Aktien
30.10. Dr. August Oetker Nahrungsmittel KG
30.11. Nature's First Inc
30.12. Sanitarium Health Food Co
30.13. NutrHouse Alimentos Ltda
30.14. Taisun Enterprise Co Ltd
30.15. Bagrrys India Limited
30.16. Marico Ltd
30.17. Calbee Inc
30.18. Nissin Foods Holdings Co Ltd
30.19. Nihon Shokuhin Kako Co Ltd
30.20. The Kraft Heinz Co
30.21. Orkla ASA
30.22. Lantmannen Cerealia As
30.23. Tiger Brands Ltd
30.24. Bohlsener Mühle GmbH & Co. KG
30.25. Orion Holdings Corp
30.26. bio-familia AG
30.27. Dr. Schar AG/SpA
30.28. Eti European Food Industries SA
31 Appendix
31.1. Methodology
31.2. About MarketLine

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List of Tables/Graphs

List of Tables
Table 1: Global breakfast cereals market value: $ million, 2020-25
Table 2: Global breakfast cereals market volume: million kilograms, 2020-25
Table 3: Global breakfast cereals market category segmentation: % share, by value, 2020-25
Table 4: Global breakfast cereals market category segmentation: $ million, 2020-25
Table 5: Global breakfast cereals market geography segmentation: $ million, 2025
Table 6: Global breakfast cereals market share: % share, by value, 2025
Table 7: Global breakfast cereals market distribution: % share, by value, 2025
Table 8: Global breakfast cereals market value forecast: $ million, 2025-30
Table 9: Global breakfast cereals market volume forecast: million kilograms, 2025-30
Table 10: Global Size of Population (Million), 2021-25
Table 11: Global Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 12: Global GDP (Current Prices, $ Billion), 2021-25
Table 13: Global Inflation, 2021-25
Table 14: Global Consumer Price Index (Absolute), 2021-25
Table 15: Global Exchange Rate, 2020-25
Table 16: Asia-Pacific breakfast cereals market value: $ million, 2020-25
Table 17: Asia-Pacific breakfast cereals market volume: million kilograms, 2020-25
Table 18: Asia-Pacific breakfast cereals market category segmentation: % share, by value, 2020-25
Table 19: Asia-Pacific breakfast cereals market category segmentation: $ million, 2020-25
Table 20: Asia-Pacific breakfast cereals market geography segmentation: $ million, 2025
Table 21: Asia-Pacific breakfast cereals market share: % share, by value, 2025
Table 22: Asia-Pacific breakfast cereals market distribution: % share, by value, 2025
Table 23: Asia-Pacific breakfast cereals market value forecast: $ million, 2025-30
Table 24: Asia-Pacific breakfast cereals market volume forecast: million kilograms, 2025-30
Table 25: Europe breakfast cereals market value: $ million, 2020-25
Table 26: Europe breakfast cereals market volume: million kilograms, 2020-25
Table 27: Europe breakfast cereals market category segmentation: % share, by value, 2020-25
Table 28: Europe breakfast cereals market category segmentation: $ million, 2020-25
Table 29: Europe breakfast cereals market geography segmentation: $ million, 2025
Table 30: Europe breakfast cereals market share: % share, by value, 2025
Table 31: Europe breakfast cereals market distribution: % share, by value, 2025
Table 32: Europe breakfast cereals market value forecast: $ million, 2025-30
Table 33: Europe breakfast cereals market volume forecast: million kilograms, 2025-30
Table 34: Europe Size of Population (Million), 2021-25
Table 35: Europe Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 36: Europe GDP (Current Prices, $ Billion), 2021-25
Table 37: Europe Inflation, 2021-25
Table 38: Europe Consumer Price Index (Absolute), 2021-25
Table 39: Europe Exchange Rate, 2020-25
Table 40: France breakfast cereals market value: $ million, 2020-25
Table 41: France breakfast cereals market volume: million kilograms, 2020-25
Table 42: France breakfast cereals market category segmentation: % share, by value, 2020-25
Table 43: France breakfast cereals market category segmentation: $ million, 2020-25
Table 44: France breakfast cereals market geography segmentation: $ million, 2025
Table 45: France breakfast cereals market share: % share, by value, 2025
Table 46: France breakfast cereals market distribution: % share, by value, 2025
Table 47: France breakfast cereals market value forecast: $ million, 2025-30
Table 48: France breakfast cereals market volume forecast: million kilograms, 2025-30
Table 49: France Size of Population (Million), 2021-25
Table 50: France Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 51: France GDP (Current Prices, $ Billion), 2021-25
Table 52: France Inflation, 2021-25
Table 53: France Consumer Price Index (Absolute), 2021-25
Table 54: France Exchange Rate, 2020-25
Table 55: Germany breakfast cereals market value: $ million, 2020-25
Table 56: Germany breakfast cereals market volume: million kilograms, 2020-25
Table 57: Germany breakfast cereals market category segmentation: % share, by value, 2020-25
Table 58: Germany breakfast cereals market category segmentation: $ million, 2020-25
Table 59: Germany breakfast cereals market geography segmentation: $ million, 2025
Table 60: Germany breakfast cereals market share: % share, by value, 2025
Table 61: Germany breakfast cereals market distribution: % share, by value, 2025
Table 62: Germany breakfast cereals market value forecast: $ million, 2025-30
Table 63: Germany breakfast cereals market volume forecast: million kilograms, 2025-30
Table 64: Germany Size of Population (Million), 2021-25
Table 65: Germany Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 66: Germany GDP (Current Prices, $ Billion), 2021-25
Table 67: Germany Inflation, 2021-25
Table 68: Germany Consumer Price Index (Absolute), 2021-25
Table 69: Germany Exchange Rate, 2020-25
Table 70: Italy breakfast cereals market value: $ million, 2020-25
Table 71: Italy breakfast cereals market volume: million kilograms, 2020-25
Table 72: Italy breakfast cereals market category segmentation: % share, by value, 2020-25
Table 73: Italy breakfast cereals market category segmentation: $ million, 2020-25
Table 74: Italy breakfast cereals market geography segmentation: $ million, 2025
Table 75: Italy breakfast cereals market share: % share, by value, 2025
Table 76: Italy breakfast cereals market distribution: % share, by value, 2025
Table 77: Italy breakfast cereals market value forecast: $ million, 2025-30
Table 78: Italy breakfast cereals market volume forecast: million kilograms, 2025-30
Table 79: Italy Size of Population (Million), 2021-25
Table 80: Italy Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 81: Italy GDP (Current Prices, $ Billion), 2021-25
Table 82: Italy Inflation, 2021-25
Table 83: Italy Consumer Price Index (Absolute), 2021-25
Table 84: Italy Exchange Rate, 2020-25
Table 85: Japan breakfast cereals market value: $ million, 2020-25
Table 86: Japan breakfast cereals market volume: million kilograms, 2020-25
Table 87: Japan breakfast cereals market category segmentation: % share, by value, 2020-25
Table 88: Japan breakfast cereals market category segmentation: $ million, 2020-25
Table 89: Japan breakfast cereals market geography segmentation: $ million, 2025
Table 90: Japan breakfast cereals market share: % share, by value, 2025
Table 91: Japan breakfast cereals market distribution: % share, by value, 2025
Table 92: Japan breakfast cereals market value forecast: $ million, 2025-30
Table 93: Japan breakfast cereals market volume forecast: million kilograms, 2025-30
Table 94: Japan Size of Population (Million), 2021-25
Table 95: Japan Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 96: Japan GDP (Current Prices, $ Billion), 2021-25
Table 97: Japan Inflation, 2021-25
Table 98: Japan Consumer Price Index (Absolute), 2021-25
Table 99: Japan Exchange Rate, 2020-25
List of Figures
Figure 1: Global breakfast cereals market value: $ million, 2020-25
Figure 2: Global breakfast cereals market volume: million kilograms, 2020-25
Figure 3: Global breakfast cereals market category segmentation: $ million, 2020-25
Figure 4: Global breakfast cereals market geography segmentation: % share, by value, 2025
Figure 5: Global breakfast cereals market share: % share, by value, 2025
Figure 6: Global breakfast cereals market distribution: % share, by value, 2025
Figure 7: Global breakfast cereals market value forecast: $ million, 2025-30
Figure 8: Global breakfast cereals market volume forecast: million kilograms, 2025-30
Figure 9: Forces driving competition in the global breakfast cereals market, 2025
Figure 10: Drivers of buyer power in the global breakfast cereals market, 2025
Figure 11: Drivers of supplier power in the global breakfast cereals market, 2025
Figure 12: Factors influencing the likelihood of new entrants in the global breakfast cereals market, 2025
Figure 13: Factors influencing the threat of substitutes in the global breakfast cereals market, 2025
Figure 14: Drivers of degree of rivalry in the global breakfast cereals market, 2025
Figure 15: Asia-Pacific breakfast cereals market value: $ million, 2020-25
Figure 16: Asia-Pacific breakfast cereals market volume: million kilograms, 2020-25
Figure 17: Asia-Pacific breakfast cereals market category segmentation: $ million, 2020-25
Figure 18: Asia-Pacific breakfast cereals market geography segmentation: % share, by value, 2025
Figure 19: Asia-Pacific breakfast cereals market share: % share, by value, 2025
Figure 20: Asia-Pacific breakfast cereals market distribution: % share, by value, 2025
Figure 21: Asia-Pacific breakfast cereals market value forecast: $ million, 2025-30
Figure 22: Asia-Pacific breakfast cereals market volume forecast: million kilograms, 2025-30
Figure 23: Forces driving competition in the breakfast cereals market in Asia-Pacific, 2025
Figure 24: Drivers of buyer power in the breakfast cereals market in Asia-Pacific, 2025
Figure 25: Drivers of supplier power in the breakfast cereals market in Asia-Pacific, 2025
Figure 26: Factors influencing the likelihood of new entrants in the breakfast cereals market in Asia-Pacific, 2025
Figure 27: Factors influencing the threat of substitutes in the breakfast cereals market in Asia-Pacific, 2025
Figure 28: Drivers of degree of rivalry in the breakfast cereals market in Asia-Pacific, 2025
Figure 29: Europe breakfast cereals market value: $ million, 2020-25
Figure 30: Europe breakfast cereals market volume: million kilograms, 2020-25
Figure 31: Europe breakfast cereals market category segmentation: $ million, 2020-25
Figure 32: Europe breakfast cereals market geography segmentation: % share, by value, 2025
Figure 33: Europe breakfast cereals market share: % share, by value, 2025
Figure 34: Europe breakfast cereals market distribution: % share, by value, 2025
Figure 35: Europe breakfast cereals market value forecast: $ million, 2025-30
Figure 36: Europe breakfast cereals market volume forecast: million kilograms, 2025-30
Figure 37: Forces driving competition in the breakfast cereals market in Europe, 2025
Figure 38: Drivers of buyer power in the breakfast cereals market in Europe, 2025
Figure 39: Drivers of supplier power in the breakfast cereals market in Europe, 2025
Figure 40: Factors influencing the likelihood of new entrants in the breakfast cereals market in Europe, 2025
Figure 41: Factors influencing the threat of substitutes in the breakfast cereals market in Europe, 2025
Figure 42: Drivers of degree of rivalry in the breakfast cereals market in Europe, 2025
Figure 43: France breakfast cereals market value: $ million, 2020-25
Figure 44: France breakfast cereals market volume: million kilograms, 2020-25
Figure 45: France breakfast cereals market category segmentation: $ million, 2020-25
Figure 46: France breakfast cereals market geography segmentation: % share, by value, 2025
Figure 47: France breakfast cereals market share: % share, by value, 2025
Figure 48: France breakfast cereals market distribution: % share, by value, 2025
Figure 49: France breakfast cereals market value forecast: $ million, 2025-30
Figure 50: France breakfast cereals market volume forecast: million kilograms, 2025-30
Figure 51: Forces driving competition in the breakfast cereals market in France, 2025
Figure 52: Drivers of buyer power in the breakfast cereals market in France, 2025
Figure 53: Drivers of supplier power in the breakfast cereals market in France, 2025
Figure 54: Factors influencing the likelihood of new entrants in the breakfast cereals market in France, 2025
Figure 55: Factors influencing the threat of substitutes in the breakfast cereals market in France, 2025
Figure 56: Drivers of degree of rivalry in the breakfast cereals market in France, 2025
Figure 57: Germany breakfast cereals market value: $ million, 2020-25
Figure 58: Germany breakfast cereals market volume: million kilograms, 2020-25
Figure 59: Germany breakfast cereals market category segmentation: $ million, 2020-25
Figure 60: Germany breakfast cereals market geography segmentation: % share, by value, 2025
Figure 61: Germany breakfast cereals market share: % share, by value, 2025
Figure 62: Germany breakfast cereals market distribution: % share, by value, 2025
Figure 63: Germany breakfast cereals market value forecast: $ million, 2025-30
Figure 64: Germany breakfast cereals market volume forecast: million kilograms, 2025-30
Figure 65: Forces driving competition in the breakfast cereals market in Germany, 2025
Figure 66: Drivers of buyer power in the breakfast cereals market in Germany, 2025
Figure 67: Drivers of supplier power in the breakfast cereals market in Germany, 2025
Figure 68: Factors influencing the likelihood of new entrants in the breakfast cereals market in Germany, 2025
Figure 69: Factors influencing the threat of substitutes in the breakfast cereals market in Germany, 2025
Figure 70: Drivers of degree of rivalry in the breakfast cereals market in Germany, 2025
Figure 71: Italy breakfast cereals market value: $ million, 2020-25
Figure 72: Italy breakfast cereals market volume: million kilograms, 2020-25
Figure 73: Italy breakfast cereals market category segmentation: $ million, 2020-25
Figure 74: Italy breakfast cereals market geography segmentation: % share, by value, 2025
Figure 75: Italy breakfast cereals market share: % share, by value, 2025
Figure 76: Italy breakfast cereals market distribution: % share, by value, 2025
Figure 77: Italy breakfast cereals market value forecast: $ million, 2025-30
Figure 78: Italy breakfast cereals market volume forecast: million kilograms, 2025-30
Figure 79: Forces driving competition in the breakfast cereals market in Italy, 2025
Figure 80: Drivers of buyer power in the breakfast cereals market in Italy, 2025
Figure 81: Drivers of supplier power in the breakfast cereals market in Italy, 2025
Figure 82: Factors influencing the likelihood of new entrants in the breakfast cereals market in Italy, 2025
Figure 83: Factors influencing the threat of substitutes in the breakfast cereals market in Italy, 2025
Figure 84: Drivers of degree of rivalry in the breakfast cereals market in Italy, 2025
Figure 85: Japan breakfast cereals market value: $ million, 2020-25
Figure 86: Japan breakfast cereals market volume: million kilograms, 2020-25
Figure 87: Japan breakfast cereals market category segmentation: $ million, 2020-25
Figure 88: Japan breakfast cereals market geography segmentation: % share, by value, 2025
Figure 89: Japan breakfast cereals market share: % share, by value, 2025
Figure 90: Japan breakfast cereals market distribution: % share, by value, 2025
Figure 91: Japan breakfast cereals market value forecast: $ million, 2025-30
Figure 92: Japan breakfast cereals market volume forecast: million kilograms, 2025-30
Figure 93: Forces driving competition in the breakfast cereals market in Japan, 2025
Figure 94: Drivers of buyer power in the breakfast cereals market in Japan, 2025
Figure 95: Drivers of supplier power in the breakfast cereals market in Japan, 2025
Figure 96: Factors influencing the likelihood of new entrants in the breakfast cereals market in Japan, 2025
Figure 97: Factors influencing the threat of substitutes in the breakfast cereals market in Japan, 2025
Figure 98: Drivers of degree of rivalry in the breakfast cereals market in Japan, 2025