Summary

Feminine Hygiene Global Industry Guide 2021-2030

Summary

Global Feminine Hygiene industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume , and forecast to 2030). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

- The feminine hygiene market includes retail sales of sanitary pads, women’s disposable razors & blades, internal cleansers & sprays, pantiliners & shields, and tampons. The market is valued according to retail selling price (RSP) and includes any applicable taxes.
- By distribution channel, the market is segmented into e-commerce, hypermarkets, health & beauty stores, chemists/pharmacies, and others. The scope of others includes independent stores, convenience stores, discounters, supermarkets, cash & carries, department stores, , direct sellers, etc.
- All market data and forecasts are based on nominal prices, and all currency conversions used in the creation of this report have been calculated using yearly average exchange rates. The USD values may show a declining trend for few countries such as Argentina, Turkey, Nigeria, Egypt, and Russia. This is primarily because of the impact of exchange rates considered.
- The global feminine hygiene market recorded a value of $39,542.1 million in 2025, representing a compound annual growth rate (CAGR) of 4.1% between 2020 and 2025.
- Market consumption volume increased with a CAGR of 2.1% between 2020 and 2025, reaching a total of 12,010.0 million units in 2025.
- In 2025, the global feminine hygiene market value recorded an annual growth rate of 5.7%, due to a rise in ecommerce and retail expansion.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global feminine hygiene market
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global feminine hygiene market
- Leading company profiles reveal details of key feminine hygiene market players’ global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global feminine hygiene market with five year forecasts by both value and volume

Reasons to Buy

- What was the size of the global feminine hygiene market by value in 2025?
- What will be the size of the global feminine hygiene market in 2030?
- What factors are affecting the strength of competition in the global feminine hygiene market?
- How has the market performed over the last five years?
- Who are the top competitors in the global feminine hygiene market?

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Table of Contents

Table of Contents
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Market Volume
1.4. Market volume forecast
1.5. Category segmentation
1.6. Geography segmentation
1.7. Market share
1.8. Competitive landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Feminine Hygiene
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market Outlook
3.5. Five Forces Analysis
4 Macroeconomic Indicators
4.1. Country data
5 Feminine Hygiene in Asia-Pacific
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market Outlook
5.5. Five Forces Analysis
6 Feminine Hygiene in Europe
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market Outlook
6.5. Five Forces Analysis
7 Macroeconomic Indicators
7.1. Country data
8 Feminine Hygiene in France
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market Outlook
8.5. Five Forces Analysis
9 Macroeconomic Indicators
9.1. Country data
10 Feminine Hygiene in Germany
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market Outlook
10.5. Five Forces Analysis
11 Macroeconomic Indicators
11.1. Country data
12 Feminine Hygiene in Italy
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market Outlook
12.5. Five Forces Analysis
13 Macroeconomic Indicators
13.1. Country data
14 Feminine Hygiene in Japan
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market Outlook
14.5. Five Forces Analysis
15 Macroeconomic Indicators
15.1. Country data
16 Feminine Hygiene in Australia
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market Outlook
16.5. Five Forces Analysis
17 Macroeconomic Indicators
17.1. Country data
18 Feminine Hygiene in Canada
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market Outlook
18.5. Five Forces Analysis
19 Macroeconomic Indicators
19.1. Country data
20 Feminine Hygiene in China
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market Outlook
20.5. Five Forces Analysis
21 Macroeconomic Indicators
21.1. Country data
22 Feminine Hygiene in The Netherlands
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market Outlook
22.5. Five Forces Analysis
23 Macroeconomic Indicators
23.1. Country data
24 Feminine Hygiene in Spain
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market Outlook
24.5. Five Forces Analysis
25 Macroeconomic Indicators
25.1. Country data
26 Feminine Hygiene in The United Kingdom
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market Outlook
26.5. Five Forces Analysis
27 Macroeconomic Indicators
27.1. Country data
28 Feminine Hygiene in The United States
28.1. Market Overview
28.2. Market Data
28.3. Market Segmentation
28.4. Market Outlook
28.5. Five Forces Analysis
29 Macroeconomic Indicators
29.1. Country data
30 Company Profiles
30.1. Kimberly-Clark Corp
30.2. Kenvue Inc
30.3. Unicharm Corp
30.4. The Procter & Gamble Co
30.5. Hengan International Group Co Ltd
30.6. Essity AB
30.7. Fater SpA
30.8. Love & Green SAS
30.9. Ontex Group NV
30.10. Edgewell Personal Care Co
30.11. Unilever Plc
30.12. Kao Corp
30.13. Shiseido Co Ltd
30.14. Sanofi
30.15. Societe BIC
30.16. Lil-lets UK Limited
30.17. Combe Inc
30.18. Bodywise (UK) Ltd
30.19. Hayat Kimya Sanayi A.S.
31 Appendix
31.1. Methodology
31.2. About MarketLine

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List of Tables/Graphs

List of Tables
Table 1: Global feminine hygiene market value: $ million, 2020-25
Table 2: Global feminine hygiene market volume: million units, 2020-25
Table 3: Global feminine hygiene market category segmentation: % share, by value, 2020-25
Table 4: Global feminine hygiene market category segmentation: $ million, 2020-25
Table 5: Global feminine hygiene market geography segmentation: $ million, 2025
Table 6: Global feminine hygiene market share: % share, by value, 2025
Table 7: Global feminine hygiene market distribution: % share, by value, 2025
Table 8: Global feminine hygiene market value forecast: $ million, 2025-30
Table 9: Global feminine hygiene market volume forecast: million units, 2025-30
Table 10: Global Size of Population (Million), 2021-25
Table 11: Global Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 12: Global GDP (Current Prices, $ Billion), 2021-25
Table 13: Global Inflation, 2021-25
Table 14: Global Consumer Price Index (Absolute), 2021-25
Table 15: Global Exchange Rate, 2020-25
Table 16: Asia-Pacific feminine hygiene market value: $ million, 2020-25
Table 17: Asia-Pacific feminine hygiene market volume: million units, 2020-25
Table 18: Asia-Pacific feminine hygiene market category segmentation: % share, by value, 2020-25
Table 19: Asia-Pacific feminine hygiene market category segmentation: $ million, 2020-25
Table 20: Asia-Pacific feminine hygiene market geography segmentation: $ million, 2025
Table 21: Asia-Pacific feminine hygiene market share: % share, by value, 2025
Table 22: Asia-Pacific feminine hygiene market distribution: % share, by value, 2025
Table 23: Asia-Pacific feminine hygiene market value forecast: $ million, 2025-30
Table 24: Asia-Pacific feminine hygiene market volume forecast: million units, 2025-30
Table 25: Europe feminine hygiene market value: $ million, 2020-25
Table 26: Europe feminine hygiene market volume: million units, 2020-25
Table 27: Europe feminine hygiene market category segmentation: % share, by value, 2020-25
Table 28: Europe feminine hygiene market category segmentation: $ million, 2020-25
Table 29: Europe feminine hygiene market geography segmentation: $ million, 2025
Table 30: Europe feminine hygiene market share: % share, by value, 2025
Table 31: Europe feminine hygiene market distribution: % share, by value, 2025
Table 32: Europe feminine hygiene market value forecast: $ million, 2025-30
Table 33: Europe feminine hygiene market volume forecast: million units, 2025-30
Table 34: Europe Size of Population (Million), 2021-25
Table 35: Europe Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 36: Europe GDP (Current Prices, $ Billion), 2021-25
Table 37: Europe Inflation, 2021-25
Table 38: Europe Consumer Price Index (Absolute), 2021-25
Table 39: Europe Exchange Rate, 2020-25
Table 40: France feminine hygiene market value: $ million, 2020-25
Table 41: France feminine hygiene market volume: million units, 2020-25
Table 42: France feminine hygiene market category segmentation: % share, by value, 2020-25
Table 43: France feminine hygiene market category segmentation: $ million, 2020-25
Table 44: France feminine hygiene market geography segmentation: $ million, 2025
Table 45: France feminine hygiene market share: % share, by value, 2025
Table 46: France feminine hygiene market distribution: % share, by value, 2025
Table 47: France feminine hygiene market value forecast: $ million, 2025-30
Table 48: France feminine hygiene market volume forecast: million units, 2025-30
Table 49: France Size of Population (Million), 2021-25
Table 50: France Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 51: France GDP (Current Prices, $ Billion), 2021-25
Table 52: France Inflation, 2021-25
Table 53: France Consumer Price Index (Absolute), 2021-25
Table 54: France Exchange Rate, 2020-25
Table 55: Germany feminine hygiene market value: $ million, 2020-25
Table 56: Germany feminine hygiene market volume: million units, 2020-25
Table 57: Germany feminine hygiene market category segmentation: % share, by value, 2020-25
Table 58: Germany feminine hygiene market category segmentation: $ million, 2020-25
Table 59: Germany feminine hygiene market geography segmentation: $ million, 2025
Table 60: Germany feminine hygiene market share: % share, by value, 2025
Table 61: Germany feminine hygiene market distribution: % share, by value, 2025
Table 62: Germany feminine hygiene market value forecast: $ million, 2025-30
Table 63: Germany feminine hygiene market volume forecast: million units, 2025-30
Table 64: Germany Size of Population (Million), 2021-25
Table 65: Germany Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 66: Germany GDP (Current Prices, $ Billion), 2021-25
Table 67: Germany Inflation, 2021-25
Table 68: Germany Consumer Price Index (Absolute), 2021-25
Table 69: Germany Exchange Rate, 2020-25
Table 70: Italy feminine hygiene market value: $ million, 2020-25
Table 71: Italy feminine hygiene market volume: million units, 2020-25
Table 72: Italy feminine hygiene market category segmentation: % share, by value, 2020-25
Table 73: Italy feminine hygiene market category segmentation: $ million, 2020-25
Table 74: Italy feminine hygiene market geography segmentation: $ million, 2025
Table 75: Italy feminine hygiene market share: % share, by value, 2025
Table 76: Italy feminine hygiene market distribution: % share, by value, 2025
Table 77: Italy feminine hygiene market value forecast: $ million, 2025-30
Table 78: Italy feminine hygiene market volume forecast: million units, 2025-30
Table 79: Italy Size of Population (Million), 2021-25
Table 80: Italy Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 81: Italy GDP (Current Prices, $ Billion), 2021-25
Table 82: Italy Inflation, 2021-25
Table 83: Italy Consumer Price Index (Absolute), 2021-25
Table 84: Italy Exchange Rate, 2020-25
Table 85: Japan feminine hygiene market value: $ million, 2020-25
Table 86: Japan feminine hygiene market volume: million units, 2020-25
Table 87: Japan feminine hygiene market category segmentation: % share, by value, 2020-25
Table 88: Japan feminine hygiene market category segmentation: $ million, 2020-25
Table 89: Japan feminine hygiene market geography segmentation: $ million, 2025
Table 90: Japan feminine hygiene market share: % share, by value, 2025
Table 91: Japan feminine hygiene market distribution: % share, by value, 2025
Table 92: Japan feminine hygiene market value forecast: $ million, 2025-30
Table 93: Japan feminine hygiene market volume forecast: million units, 2025-30
Table 94: Japan Size of Population (Million), 2021-25
Table 95: Japan Real GDP (Constant 2010 Prices, $ Billion), 2021-25
Table 96: Japan GDP (Current Prices, $ Billion), 2021-25
Table 97: Japan Inflation, 2021-25
Table 98: Japan Consumer Price Index (Absolute), 2021-25
Table 99: Japan Exchange Rate, 2020-25
Table 100: Australia feminine hygiene market value: $ million, 2020-25
Table 101: Australia feminine hygiene market volume: million units, 2020-25
Table 102: Australia feminine hygiene market category segmentation: % share, by value, 2020-25
Table 103: Australia feminine hygiene market category segmentation: $ million, 2020-25
Table 104: Australia feminine hygiene market geography segmentation: $ million, 2025
Table 105: Australia feminine hygiene market share: % share, by value, 2025
List of Figures
Figure 1: Global feminine hygiene market value: $ million, 2020-25
Figure 2: Global feminine hygiene market volume: million units, 2020-25
Figure 3: Global feminine hygiene market category segmentation: $ million, 2020-25
Figure 4: Global feminine hygiene market geography segmentation: % share, by value, 2025
Figure 5: Global feminine hygiene market share: % share, by value, 2025
Figure 6: Global feminine hygiene market distribution: % share, by value, 2025
Figure 7: Global feminine hygiene market value forecast: $ million, 2025-30
Figure 8: Global feminine hygiene market volume forecast: million units, 2025-30
Figure 9: Forces driving competition in the global feminine hygiene market, 2025
Figure 10: Drivers of buyer power in the global feminine hygiene market, 2025
Figure 11: Drivers of supplier power in the global feminine hygiene market, 2025
Figure 12: Factors influencing the likelihood of new entrants in the global feminine hygiene market, 2025
Figure 13: Factors influencing the threat of substitutes in the global feminine hygiene market, 2025
Figure 14: Drivers of degree of rivalry in the global feminine hygiene market, 2025
Figure 15: Asia-Pacific feminine hygiene market value: $ million, 2020-25
Figure 16: Asia-Pacific feminine hygiene market volume: million units, 2020-25
Figure 17: Asia-Pacific feminine hygiene market category segmentation: $ million, 2020-25
Figure 18: Asia-Pacific feminine hygiene market geography segmentation: % share, by value, 2025
Figure 19: Asia-Pacific feminine hygiene market share: % share, by value, 2025
Figure 20: Asia-Pacific feminine hygiene market distribution: % share, by value, 2025
Figure 21: Asia-Pacific feminine hygiene market value forecast: $ million, 2025-30
Figure 22: Asia-Pacific feminine hygiene market volume forecast: million units, 2025-30
Figure 23: Forces driving competition in the feminine hygiene market in Asia-Pacific, 2025
Figure 24: Drivers of buyer power in the feminine hygiene market in Asia-Pacific, 2025
Figure 25: Drivers of supplier power in the feminine hygiene market in Asia-Pacific, 2025
Figure 26: Factors influencing the likelihood of new entrants in the feminine hygiene market in Asia-Pacific, 2025
Figure 27: Factors influencing the threat of substitutes in the feminine hygiene market in Asia-Pacific, 2025
Figure 28: Drivers of degree of rivalry in the feminine hygiene market in Asia-Pacific, 2025
Figure 29: Europe feminine hygiene market value: $ million, 2020-25
Figure 30: Europe feminine hygiene market volume: million units, 2020-25
Figure 31: Europe feminine hygiene market category segmentation: $ million, 2020-25
Figure 32: Europe feminine hygiene market geography segmentation: % share, by value, 2025
Figure 33: Europe feminine hygiene market share: % share, by value, 2025
Figure 34: Europe feminine hygiene market distribution: % share, by value, 2025
Figure 35: Europe feminine hygiene market value forecast: $ million, 2025-30
Figure 36: Europe feminine hygiene market volume forecast: million units, 2025-30
Figure 37: Forces driving competition in the feminine hygiene market in Europe, 2025
Figure 38: Drivers of buyer power in the feminine hygiene market in Europe, 2025
Figure 39: Drivers of supplier power in the feminine hygiene market in Europe, 2025
Figure 40: Factors influencing the likelihood of new entrants in the feminine hygiene market in Europe, 2025
Figure 41: Factors influencing the threat of substitutes in the feminine hygiene market in Europe, 2025
Figure 42: Drivers of degree of rivalry in the feminine hygiene market in Europe, 2025
Figure 43: France feminine hygiene market value: $ million, 2020-25
Figure 44: France feminine hygiene market volume: million units, 2020-25
Figure 45: France feminine hygiene market category segmentation: $ million, 2020-25
Figure 46: France feminine hygiene market geography segmentation: % share, by value, 2025
Figure 47: France feminine hygiene market share: % share, by value, 2025
Figure 48: France feminine hygiene market distribution: % share, by value, 2025
Figure 49: France feminine hygiene market value forecast: $ million, 2025-30
Figure 50: France feminine hygiene market volume forecast: million units, 2025-30
Figure 51: Forces driving competition in the feminine hygiene market in France, 2025
Figure 52: Drivers of buyer power in the feminine hygiene market in France, 2025
Figure 53: Drivers of supplier power in the feminine hygiene market in France, 2025
Figure 54: Factors influencing the likelihood of new entrants in the feminine hygiene market in France, 2025
Figure 55: Factors influencing the threat of substitutes in the feminine hygiene market in France, 2025
Figure 56: Drivers of degree of rivalry in the feminine hygiene market in France, 2025
Figure 57: Germany feminine hygiene market value: $ million, 2020-25
Figure 58: Germany feminine hygiene market volume: million units, 2020-25
Figure 59: Germany feminine hygiene market category segmentation: $ million, 2020-25
Figure 60: Germany feminine hygiene market geography segmentation: % share, by value, 2025
Figure 61: Germany feminine hygiene market share: % share, by value, 2025
Figure 62: Germany feminine hygiene market distribution: % share, by value, 2025
Figure 63: Germany feminine hygiene market value forecast: $ million, 2025-30
Figure 64: Germany feminine hygiene market volume forecast: million units, 2025-30
Figure 65: Forces driving competition in the feminine hygiene market in Germany, 2025
Figure 66: Drivers of buyer power in the feminine hygiene market in Germany, 2025
Figure 67: Drivers of supplier power in the feminine hygiene market in Germany, 2025
Figure 68: Factors influencing the likelihood of new entrants in the feminine hygiene market in Germany, 2025
Figure 69: Factors influencing the threat of substitutes in the feminine hygiene market in Germany, 2025
Figure 70: Drivers of degree of rivalry in the feminine hygiene market in Germany, 2025
Figure 71: Italy feminine hygiene market value: $ million, 2020-25
Figure 72: Italy feminine hygiene market volume: million units, 2020-25
Figure 73: Italy feminine hygiene market category segmentation: $ million, 2020-25
Figure 74: Italy feminine hygiene market geography segmentation: % share, by value, 2025
Figure 75: Italy feminine hygiene market share: % share, by value, 2025
Figure 76: Italy feminine hygiene market distribution: % share, by value, 2025
Figure 77: Italy feminine hygiene market value forecast: $ million, 2025-30
Figure 78: Italy feminine hygiene market volume forecast: million units, 2025-30
Figure 79: Forces driving competition in the feminine hygiene market in Italy, 2025
Figure 80: Drivers of buyer power in the feminine hygiene market in Italy, 2025
Figure 81: Drivers of supplier power in the feminine hygiene market in Italy, 2025
Figure 82: Factors influencing the likelihood of new entrants in the feminine hygiene market in Italy, 2025
Figure 83: Factors influencing the threat of substitutes in the feminine hygiene market in Italy, 2025
Figure 84: Drivers of degree of rivalry in the feminine hygiene market in Italy, 2025
Figure 85: Japan feminine hygiene market value: $ million, 2020-25
Figure 86: Japan feminine hygiene market volume: million units, 2020-25
Figure 87: Japan feminine hygiene market category segmentation: $ million, 2020-25
Figure 88: Japan feminine hygiene market geography segmentation: % share, by value, 2025
Figure 89: Japan feminine hygiene market share: % share, by value, 2025
Figure 90: Japan feminine hygiene market distribution: % share, by value, 2025