Summary

The Tanzania mobile money market size was valued at USD 80.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 221.0 Billion by 2033, exhibiting a CAGR of 12.0% during 2025-2033. The market is driven by high mobile phone adoption, limited banking access, and supportive regulations. Affordable smartphones and mobile internet expansion enhance digital financial inclusion. Demand for convenient, low-cost transactions fuels growth, especially among unbanked populations. Agent networks and business adoption enhance accessibility, while partnerships with financial institutions introduce micro-loans and insurance. Rising digital literacy is also augmenting the Tanzania mobile money market share.

Mobile money is a payment method that allows people to receive, store and spend money using a mobile phone. It is sometimes referred as a 'mobile wallet' or by the name of a specific service platform such as M-Pesa, GCash, EcoCash, Tigo Pesa, etc. The easy and safe electronic payments make mobile money a popular alternative to bank’s brick-and-mortar approaches.

Tanzania is the largest mobile money market in Africa. It has become the first country in Africa to introduce interoperability between rival mobile money services. The market has been driven by the ubiquity of mobile phones among people from all socio-economic backgrounds with extensive coverage of mobile networks and penetration of internet. According to industry reports, 64% of adults in Tanzania use mobile phones for financial transactions. Various financial services, such as microloans, mobile insurance, hospitalization covers via mobile money and the credit services offered by mobile operators, have increased the number of mobile money accounts in the region. Mobile money has also been evolved beyond simple money transfer and allows people to save, insure and borrow money as well. Moreover, banks in the country are transforming their physical footprints and customer experience which has further helped them to promote a broader awareness of various financial services.

Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each segment of the Tanzania mobile money market, along with forecasts at the country and regional levels from 2025-2033. The market has been categorized based on technology, business model, and transaction type.

Breakup by Technology:
? USSD
? Mobile Wallets
? Others

Currently, USSD holds majority of the market share in the Tanzania mobile money market.

Breakup by Business Model:

? Mobile Led Model
? Bank Led Model

Currently, mobile led model holds the largest share in the Tanzania mobile money market.

Breakup by Transaction Type:

? Peer to Peer
? Bill Payments
? Airtime Top-ups
? Others

Currently, peer to peer transaction type holds the highest share in the market.

Competitive Landscape:
The report has also examined the competitive landscape of the market and provides the profiles of the key players operating in the industry. Some of the key players include:

? M-Pesa (Vodacom Tanzania Limited)
? Tigo Tanzania (MIC Tanzania Public Limited Company)
? Airtel Money Tanzania Limited

Key Questions Answered in This Report
1.How big is the Tanzania mobile money market?
2.What is the future outlook of Tanzania mobile money market?
3.What are the key factors driving the Tanzania mobile money market?
4.Which segment accounted for the largest Tanzania mobile money transaction type market share?
5.Which are the leading companies in the Tanzania mobile money market?

ページTOPに戻る

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Tanzania Mobile Money Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Technology
5.5 Market Breakup by Business Model
5.6 Market Breakup by Transaction Type
5.7 Market Forecast
5.8 SWOT Analysis
5.8.1 Overview
5.8.2 Strengths
5.8.3 Weaknesses
5.8.4 Opportunities
5.8.5 Threats
5.9 Value Chain Analysis
5.10 Porters Five Forces Analysis
5.10.1 Overview
5.10.2 Bargaining Power of Buyers
5.10.3 Bargaining Power of Suppliers
5.10.4 Degree of Competition
5.10.5 Threat of New Entrants
5.10.6 Threat of Substitutes
6 Market Breakup by Technology
6.1 USSD
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Mobile Wallets
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Others
6.3.1 Market Trends
6.3.2 Market Forecast
7 Market Breakup by Business Model
7.1 Mobile Led Model
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Bank Led Model
7.2.1 Market Trends
7.2.2 Market Forecast
8 Market Breakup by Transaction Type
8.1 Peer to Peer
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Bill Payments
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Airtime Top-ups
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Others
8.4.1 Market Trends
8.4.2 Market Forecast
9 Regulatory Framework
10 Competitive Landscape
10.1 Market Structure
10.2 Key Players
10.3 Profile of key players
10.3.1 M-Pesa (Vodacom Tanzania Limited)
10.3.2 Tigo Tanzania (MIC Tanzania Public Limited Company)
10.3.3 Airtel Money Tanzania Limited

ページTOPに戻る

List of Tables/Graphs

List of Figures

Figure 1: Tanzania: Mobile Money Market: Major Drivers and Challenges
Figure 2: Tanzania: Mobile Money Market: Transaction Value (in Billion USD), 2019-2024
Figure 3: Tanzania: Mobile Money Market: Breakup by Technology (in %), 2024
Figure 4: Tanzania: Mobile Money Market: Breakup by Business Model (in %), 2024
Figure 5: Tanzania: Mobile Money Market: Breakup by Transaction Type (in %), 2024
Figure 6: Tanzania: Mobile Money Market Forecast: Transaction Value (in Billion USD), 2025-2033
Figure 7: Tanzania: Mobile Money Industry: SWOT Analysis
Figure 8: Tanzania: Mobile Money Industry: Value Chain Analysis
Figure 9: Tanzania: Mobile Money Industry: Porter’s Five Forces Analysis
Figure 10: Tanzania: Mobile Money Market (USSD): Transaction Value (in Billion USD), 2019 & 2024
Figure 11: Tanzania: Mobile Money Market Forecast (USSD): Transaction Value (in Billion USD), 2025-2033
Figure 12: Tanzania: Mobile Money Market (Mobile Wallets): Transaction Value (in Billion USD), 2019 & 2024
Figure 13: Tanzania: Mobile Money Market Forecast (Mobile Wallets): Transaction Value (in Billion USD), 2025-2033
Figure 14: Tanzania: Mobile Money Market (Others): Transaction Value (in Billion USD), 2019 & 2024
Figure 15: Tanzania: Mobile Money Market Forecast (Others): Transaction Value (in Billion USD), 2025-2033
Figure 16: Tanzania: Mobile Money Market (Mobile Led Model): Transaction Value (in Billion USD), 2019 & 2024
Figure 17: Tanzania: Mobile Money Market Forecast (Mobile Led Model): Transaction Value (in Billion USD), 2025-2033
Figure 18: Tanzania: Mobile Money Market (Bank Led Model): Transaction Value (in Billion USD), 2019 & 2024
Figure 19: Tanzania: Mobile Money Market Forecast (Bank Led Model): Transaction Value (in Billion USD), 2025-2033
Figure 20: Tanzania: Mobile Money Market (Peer to Peer): Transaction Value (in Billion USD), 2019 & 2024
Figure 21: Tanzania: Mobile Money Market Forecast (Peer to Peer): Transaction Value (in Billion USD), 2025-2033
Figure 22: Tanzania: Mobile Money Market (Bill Payments): Transaction Value (in Billion USD), 2019 & 2024
Figure 23: Tanzania: Mobile Money Market Forecast (Bill Payments): Transaction Value (in Billion USD), 2025-2033
Figure 24: Tanzania: Mobile Money Market (Airtime Top-ups): Transaction Value (in Billion USD), 2019 & 2024
Figure 25: Tanzania: Mobile Money Market Forecast (Airtime Top-ups): Transaction Value (in Billion USD), 2025-2033
Figure 26: Tanzania: Mobile Money Market (Others): Transaction Value (in Billion USD), 2019 & 2024
Figure 27: Tanzania: Mobile Money Market Forecast (Others): Transaction Value (in Billion USD), 2025-2033
Figure 28: Tanzania: Mobile Money Market: Breakup by Key Players (in %)

List of Tables

Table 1: Tanzania: Mobile Money Market: Key Industry Highlights, 2024 and 2033
Table 2: Tanzania: Mobile Money Market Forecast: Breakup by Technology (in Billion USD), 2025-2033
Table 3: Tanzania: Mobile Money Market Forecast: Breakup by Business Model (in Billion USD), 2025-2033
Table 4: Tanzania: Mobile Money Market Forecast: Breakup by Transaction Type (in Billion USD), 2025-2033
Table 5: Tanzania: Mobile Money Market: Competitive Structure
Table 6: Tanzania: Mobile Money Market: Key Players